In this section, you will find
What is Conversion Rate Optimization?
Key Features of a CRO Software
AI in CRO Software
Buyer’s Guide: 4 Key Factors to Consider to Select CRO Software
Learn what is Conversion Rate Optimization, how it works and how to choose the right CRO software
Updated By Cuspera
Last updated: Feb 20, 2021
Auryc, Customer Intelligence Platform | Session Replay, Behavior ...
Auryc is a customer journey intelligence platform that surfaces real-time insights with powerful visual context across all digital e-commerce journeys. It helps enterprises find and resolve the customer journey issues that directly impact conversions and customer satisfaction.
Auryc, caters to businesses across various industries such as vacation rentals, hospitality, fashion, apparel and more. Key features include a customer journey intelligence platform, user engagement tracking, records management and revenue analysis. Auryc’s customer experience analytics suite features session replay, heat maps, interaction analytics and voice of customer solutions.
Auryc helps users to capture online behaviour of potential clients and manage records of user engagement through metrics like number of clicks, views, scrolls, swipes, searches and feedback. Users can also access the solution’s journey intelligence analytics to understand customers’ behavioural patterns qualitatively and quantitatively. Auryc supports integration with multiple third-party integrations such as Zendesk, Squarespace, Wordpress, Shopify and more.
Vendor: Auryc
Company Size: 11-50
HQ Location: 5050 W El Camino Real, Los Altos, California 94022, US
Financials: Series A
Free Session Replay Tool with Web, Mobile, & App ...
Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.
Smartlook records users on websites and mobile apps. It analyses both websites and mobile apps to understand user behavior, trends, and bugs in detail all of which helps to make better data-driven decisions. It provides website analytics that helps to understand where users struggle on the website and how to increase conversions. Similar analytics are available for mobile apps also.
I wish we knew Smartlook earlier, it would take many problems out of the equation. The tool helps us solve our team’s discussions when there is one opinion versus another. Instead of being led by hunches, we look at the user behavior data. With such evidence-based decision-making, we’re sure that o...ur actions serve our users in the best way possible.
Milena Brum
Full Stack Developer
AstroPay
Vendor: Smartlook
Founded: 2016
Company Size: 11-50
HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)
Financials: Seed
A/B Testing Tool & Website Personalization solution
Convert Experiences is a platform that provides businesses the ability to conduct A/B testing, multipage, and multivariate testing that may be used for making data-driven decisions.
Convert Experiences allows the users to track engagement, clicks, conversions, sign-ups and more. It also allows the users to do Behavioural Targeting, Custom Tag Targeting, Device Targeting, Page Element Targeting, and Cookie Targeting. Convert Experiences allows to set up an unlimited number of active sub-domains, projects, tests users, projects, clients, goals and variations with unlimited collaborators across all the plans.
Convert Experiences feature include A/B testing, split testing, visual editor, unlimited subdomains, unlimited personalization traffic, unlimited projects and collaborators, optimize product pages by category, rich reporting and solid stats, advanced targeting, post segmentation, advanced DMP profiling, personalization, API integration, and more.
Vendor: Convert.com
Company Size: 11-50
HQ Location: 340 South Lemon Avenue #9512, Walnut, California CA 91789, US
Financials: Seed
Browser Push Notifications for Web and Mobile
VWO Engage is a push notification platform that keeps visitors engaged with automated marketing campaigns through web push notifications and Facebook Messenger. It helps to reach an audience beyond their email inbox. It promotes sales, new arrivals and other offers.
It helps to discover conversion leaks, understand visitor behavior, conduct surveys, run experiments, log users' learnings, and engage with visitors. It lets employees segment target audiences based on various attributes, create a notification queue and send them to subscribers based on a predefined schedule, and allows administrators to send triggered notifications to the entire subscriber base or selected members based on browsing activities performed on websites.
Key features include data transfer, cart abandonment campaigns, A/B testing, single sign-on (SSO) authentication, GDPR compliance review, reporting, and more. It offers an API, which lets businesses integrate the system with several third-party platforms such as Wordpress, Drupal, Joomla, Bigcommerce, Magento, Shopify, Google Analytics, ClickTale, and more.
Our best push notification so far has achieved a whopping 73% conversion rate! Web Push Notification is a different medium, and it appeals to our customers who tend to buy spontaneously.Becky Cooper
Marketing Director
Buy Whole Foods Online
Vendor: Vwo
Company Size: 51-100
Financials: Private
Exit Offers | Conversion Rate Optimization | Picreel.com
Picreel is a Conversion Rate Optimization Platform that helps to convert 25% or more of the site traffic into buyers and subscribers using proven-effective popup and native ad strategies. It helps to increase sales and revenue and acquire customers.
Picreel optimizes offers on the website by tracking visitors' digital footprint and click behavior in real-time and then serves up the most relevant offer as they navigate around the valuable content. It creates the offers that are displayed to visitors based on the business rules set and the website content each visitor is viewing and collects lead data and delivers to the CRM or marketing automation tool in real-time via API.
Picreel features include creating its own branded offer with no coding, identify the most profitable segments for web personalization, A/B testing to get the best solution for the website, personalize the messages with data collected and many more.
Vendor: Picreel
Company Size: 1-10
HQ Location: 1750 Locust St, Reno, Nevada 89502, US
Financials: M&A
Platform - Yieldify | Customer Journey Tools
Yieldify Conversion Platform is a cloud-based customer journey optimization and conversion platform. The platform offers tools to engage customers at the optimal time with the relevant messages, content and integrates with most email service providers. It provides e-Commerce marketers with the tools to acquire, convert and retain new customers.
Yieldify Conversion Platform delivers a combination of website personalization and email remarketing, both driven by behavioral segmentation, helping drive conversions, increase lifetime value and much more. The scalable, customizable platform enables brand marketers to insert personalized touchpoints and gives them full control of the online customer experience.
The data-driven solution takes a holistic approach to the customer journey, enabling brands to identify how consumers interact with a brand, discover causes of cart abandonment and encourage customers to spend more. The platform includes a campaign builder that enables brands to deliver a customer experience that generates measurable value through behavioral triggers, flexible formats and dynamic content.
Yieldify is extremely data-driven and their recommended approaches clearly perform, increasing opt-in rates, revenue per lead, conversion rates and AOV. If I had to do it again, I would have onboarded them years sooner.Grant Rogers
Marketing Manager
Extract Labs
Vendor: Yieldify
Company Size: 101-250
HQ Location: London, London
Financials: Series B
WalkMe‚ - Digital Adoption Platform
WalkMe Digital Adoption Platform (DAP) is used to simplify user experience using insights, engagement and guidance capabilities. It helps to improve sales & revenue and ROI.
WalkMe DPA assists to meet the needs of employees and customers. Its technology places a transparency on top of all applications, allowing businesses to gain insights into user behavior and create in-application experiences that empower users to be more productive and efficient
DPA collects and analyses the usage data and finds out the users struggle and helps with data-driven decisions and champion transformational change. It drives clients activity with in-application and cross-application guiding them step by step. It assists in move from responsive to proactive user engagement by understanding the client needs and giving customized direction so that the clients never need to look for help again. DPA simplifies the user experience by eliminating empty clicks and automate ordinary tasks.
[WalkMe] lets you understand in advance, and diagnostically, how people are using our tools and services. It helps to gain insights we would not have been able to gain otherwise.Mike Kelly
Chief Information Officer
Red Hat
Vendor: WalkMe
Founded: 2011
Company Size: 501-1000
HQ Location: 525 Market St, Floor 37,San Francisco, CA 94105
Financials: Series F
Fast, reliable and modern search and discovery
Algolia is a search engine that helps businesses to quickly create relevant, scalable, and lightning-fast search and discovery experiences. It helps to acquire customers and manage relationships.
It’s a web search product available through a SaaS model with reliable infrastructure, performant APIs, and easy to use documentation. Its commodity products Docsearch and Talksearch help in search at no cost and get the relevant material by browsing the clients' talks and search for any topic the client is interested in.
Some of the features that Algolia include are its search API for fast and relevant search, analyze the user opportunities, automatically extract and enrich website content, and many more.
We’ve had great results using Algolia, which has been really easy to integrate with Salesforce Commerce Cloud and manage configurations across different countries, and plan on extending its usage from 5 to all 17 online stores in 2020.David Leveau
Ecommerce project manager
Ubisoft
Vendor: Algolia
Founded: 2012
Company Size: 251-500
HQ Location: 301 Howard St, 3rd floor, San Francisco, CA 94105
Financials: Private
ClickFunnels™ - Marketing Funnels Made Easy
Clickfunnels is an online sales funnel platform designed for entrepreneurs to help them market, sell and deliver their products. It removes the complexity of online marketing by helping the sales team create various sales funnels from the varied Smart Sales Funnels options.
The tool helps the businesses create their website inside of a sales funnel and attract customers. The primary features include custom domains, flexible and customizable sales funnels, Follow-Up Funnels, one click upsell, List Building Opportunities and affiliate program creation through backpack.
The tool offers multiple types of sales funnels each designed for an exclusive customer target, for webinars, membership sites, sales, and other subscriber lists.
Vendor: ClickFunnels
Company Size: 101-250
Financials: Private
The fastest path from email marketing to business growth.
Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.
Moosend can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive emails.
Moosend drag and drop create campaigns with no coding knowledge and helps to grow business with email marketing. The subscriber list is split and filtered using UI to send the right message to the right person and reports on campaign progress are created to make easy and accurate decisions.
When it comes to brands, usually you don’t have a second chance if you miss a deadline or undelivered message to their audiences. Thanks to Moosend our clients are always happy. User – friendly dashboard, amazing support, great tools & automations help our business grow, and our clients delivered o...utstanding results.
George Levitikos
Chief Integration Officer
Mullenlowe Group
Vendor: Moosend
Founded: 2012
Company Size: 11-50
HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom
Financials: Private
Conversion rate optimization, or CRO as it is commonly known in the marketing lexicon, is the systematic process of getting website visitors to complete the desired business goal.
This is of utmost importance to any business. All websites are built, ultimately, to serve the purpose of converting customers. This is applicable irrespective of the nature of business. So, you could be a B2B website where generating leads is of importance, or you could be a B2C e-commerce website where the ultimate goal is to convert the website visitor to buying online. Conversion is no less relevant if you are in the business of content marketing where you want to attract quality traffic to the site, or if you want subscriptions or sign-ups for a newsletter or blog.
As well as the differences in the purpose of CRO exercises between B2B and B2C applications as described above, it would be prudent, too, to moderate expectations in terms of turnaround time to yield results, based on the nature of your business. You are likely to see quicker conversion rate improvements in B2C sites. B2B typically tends to have longer cycle times, could have more decision-makers, and may make measurement and attribution of CRO efforts more difficult.
All businesses should define what their “Macro Goals” are with respect to the website under consideration, and then, if applicable, evolve a set of “Micro Goals”. For example, for an e-commerce firm, the macro goal is always about effecting online transactions, but micro-goals could be signup, and add to cart, increased time spent on the page, and so on.
Conversion Rate Optimization typically requires buy-in from various stakeholders and will be covered in more detail in the section on “Adoption & Implementation” challenges. Alignment on the key business goals builds a clear view of what is called the conversion funnel – the set of online actions that prospective customers are expected to go through in their journey to final conversion. Having achieved that, the different teams can plan and tackle the different aspects of the conversion funnel. Of course, we shall consider it a given that various marketing channels, paid or unpaid (usually paid if the website is still relatively new) are already bringing in a significant amount of traffic. It would not make sense to go down the route of trying to do CRO if the marketing channels are not bringing in much traffic in the first place.
Learn and adapt from the CRO best practices that are already being deployed in your industry rather than reinventing the wheel. This will give you a firm sense of the task ahead and give you vital competitive intelligence and benchmarking. For example, in a typical e-commerce scenario, 2-3% is considered a very good conversion rate.
CRO depends on a wide variety of tools being used in each step, with a good CRO platform then integrating all this in a seamless and actionable manner. A lot of CRO is about data, which is generated copiously by these tools. The key is to be able to define where you will optimize, what you will optimize for, and who you are optimizing for. The CRO software should allow you to do the following tasks, irrespective of the actual underlying tools powering it.
Research in CRO typically encompasses a wide variety of quantitative and qualitative methods.
It would always be best to start here if your asset is a website that deals with large amounts of traffic. An e-commerce website is a good example of this. It helps you narrow down the areas you should focus on. It may reveal problems with certain pages, certain kinds of digital marketing channels, etc. The most popular tools for this include Google Analytics, Mixpanel, Adobe Analytics, Kissmetrics, among others.
You start with qualitative methods if your audience size is smaller, but each individual is very valuable. High-value B2B transactions are a good example of this. You could pursue a wide range of tasks, from online surveys to triggered feedback to even chatbots to do the same. Of course, there is also the tried and tested, invaluable method of visiting and meeting your customer face-to-face.
Qualitative and quantitative approaches are not mutually exclusive. You will typically need both to frame and test hypotheses and implement changes.
This is a key step but the role of software in it is limited.
Popular experiments include the creation of forms, custom landing pages, etc. The CRO software allows you to build this quickly without going into full development cycles
The most popular methodology of CRO continues to be A/B testing. A/B testing involves comparing the conversion results between the first version of the design (A), called the “control”, and a trial version of the same design (B), called the “variation”. A/B testing usually covers these basic elements.
I don’t care much for Best Practice -- I care about conversions. That’s why I test
This could be as basic as ensuring that the right content and images are used to increase engagement and drive the customer forward in the conversion funnel.
Your landing pages aren’t Wikipedia. Stop adding unnecessary links.
Enhancing the alignment between off-platform communication in the form of ads and content, and flow from the landing page
Calls to Action buttons, or CTAs, are one of the most experimented upon elements in CRO. Well-implemented CTAs can have a huge impact on eventual conversion.
The best design isn’t the one that [just] makes your company look cool and edgy and sophisticated. It’s the design that supports conversion, has room for cool copy, and power calls-to action that make people click the big orange button
Good software allows you to gain critical insights leveraging big data, data visualization, and, nowadays, even AI.
Given the high number of tools and integrations, not to mention stakeholders, it’s likely that you will need software to manage workflows, especially if the scope of CRO is very large.
CRO is relevant for both B2B and B2C businesses.
B2B - Any business where the acquisition of leads is important is where CRO comes into the picture. Real estate, SaaS, consulting services, automobile, all are sectors that are big on CRO.
B2C - Any e-commerce website requires a bare minimum of CRO efforts at the least to acquire adequate traction. The larger the scale of the website, the more complex the CRO operations. D2C brands, multi-brand e-commerce portals are intensive CRO users
While the end-user is almost always business as an entity, it is usually the marketing teams who use a variety of CRO tools, applying them to content to social media marketing to performance marketing. Webmasters, product managers, and technology heads are all typical end-users of various CRO tools.
Analytics and Reporting of the various kind such as Campaign Analysis, Engagement Analytics
Alerts, Escalations, and Notifications on different channels such as Text, Email
Tracking of Various kinds such as Behavior Tracking, Click Tracking, Conversion Tracking
Visitor Management activities such as Prioritizing, Tracking.
Given that data is the foundation of CRO, AI is becoming integral to CRO. This is especially prevalent in cases where the amount of data generated is copious and the variables so vast that it would be impossible to be efficient using stand-alone siloed approaches.
AI in CRO has a disruptive effect on the following:
AI in digital marketing is ever-evolving. AI can play a key role in optimizing communication, targeting, and ensuring overall engagement. This can span all aspects of digital marketing, from identifying communication and content gaps to creating super-detailed user-profiles and journey maps. At the core of it, AI is able to collect and analyze more data than was ever possible otherwise, and optimize for conversions. Given the ever-ballooning costs of digital marketing, AI-based CRO would have the effect of keeping marketing budgets in check
Lead scoring and potential identification
Especially important when it’s a B2B website, AI-led insights allow for tagging of high-value customers, identification of intent-based on multi-platform behavior, and deep learning, all culminating in more deal closures. The more detailed a persona that can be built up, the more useful it is for actual sales closures.
Customizing flows and communications, including but not limited to what a customer views, at an individual level is the holy grail of personalization. Only advancements in AI can truly deliver this at scale. It may sound rather far-fetched today, but AI will be used to tailor website elements to suit the user who is browsing, leading to a more engaging experience, and, thereby, conversion.
Content doesn’t win. Optimized content wins
Arriving at test hypotheses, creating the test environments, and then running the experiments is a time-consuming and probably error-prone process. AI has the potential to supercharge test cycles, giving feedback, and analysis much faster.
The faster a company can respond to a customer query, the more satisfied and likely to convert the customer usually is. A lot of focus in these areas have been around chatbots, and while the early versions of chatbots were nothing but basic flowchart algorithms, today AI-led CRM can play a vital role in taking the customer closer to that desired conversion. Other facets that could be AI-powered include pre-filled information, smart scheduling, automated calls, and so on. This too, when implemented well, is bound to bring about substantial cost savings.
Get AI-generated personalized recommendation by answering a few questions on your Conversion Rate Optimization needs
The complete CRO platform from Adobe or IBM provides a complete stack of functionality that covers all of CRO capabilities. However, there are several point products that cover only specific functionality like A/B Testing, Conversion Tracking, or Visitor Management. Such point tools do provide integration to the other platform like products which eases adoption. If enterprises need the specific capability, without heavy lifting, then they can choose such best of breed point solutions.
Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.
Go to CusperaThe best CRO platforms are the ones that are built on a solid interoperable data foundation that allows for easy API-led, gives you consolidated and intuitive views, and allows you to run some of the qualitative and quantitative experiments from within. Popular features to look for would include strong segmentation and visualization, A/B testing capabilities, capabilities to do more complex statistical testing like Multivariate Testing ( MVT ) if you generate large amounts of data, Personalization capabilities. If your target channel is mobile, then Mobile-first or at least a strong focus on mobile capability would be a desired feature.
It's important that all the users of the platforms are trained and on-boarded in its use and expected outcomes. This is most relevant in cases where large customer service teams are involved or involve sales personnel using these tools in their direct customer interactions. If CRO is seen as a critical business process, then the vendor should be able to provide the support that meets business needs.
The latest CRO tools or platforms may not be the best fit if they don't integrate well with your existing technology. Find a platform that is capable of delivering without too many disruptions.
It is important to realize that various CRO tools do various tasks and even the best of the CRO tools or platforms don't do it all. It is up to you as a business to define what are your focus and priority areas, from which will evolve the key tasks that you will need to be done and from there will come your choices of tools and platforms
The challenges in adoption and implementation straddle aspects that include technology but go beyond technology.
There has to be buy-in at a leadership level for the need for CRO, ideally demonstrated by expected ROI. Without this buy-in, CRO could easily become a side data experiment that fails to create any impact. This buy-in then needs to be communicated to various key stakeholders.
CRO is likely to straddle multiple aspects of the organization. Unless it is made one person’s responsibility, it will be unaccountable and will not be driven with the required importance. In large organizations, a CMO or a CPO are ideal CRO champions or sponsors with one person designated under them who operationally runs the same.
In spite of the best of buy-ins, organization politics, the tendency to work in silos, and general insecurity or protection of turf are all aspects that are likely to hurt effective implementation. It's important that the CRO champion leverages executive championship and work in a multi-stakeholder environment to drive collaboration
Lack of a strategic vision, inadequate contextual understanding, and inadequate experience can all lead to the sub-par design of hypotheses and testing mechanisms. Lack of user research, an over-reliance on “gut feel” or biases are other issues that typically plague the effective implementation of even the best tools and platforms and CRO is no exception.
While initial costs may have been approved, there may still be the tendency to underestimate how big, time-consuming, and resource-intensive large scale CRO plans can evolve into. It is important, therefore, that adequate budgetary support is planned for and incorporated in the plan so as to enable making the right decisions on an ongoing basis. It may be best to keep the scope small but impactful rather than too elaborate and ridden with imponderables.
CRO implementation will throw up a host of experiments that will need to be run on a daily basis. Agility in the organization and in the technologies being used is necessary to actually conduct the tests, validate and implement. There would be little benefit in implementing robust tools that provide valuable insights, but which are rarely actioned.
CRO has a very high potential to generate ROI compared to most other marketing activities. While it is a given that one part of the equation is to bring traffic in the first place, generating traffic is expensive, and what CRO strives to deliver on is to get more bang for the buck from the traffic that does get generated. Small changes in conversion rates, in high-traffic, high-frequency scenarios, could lead to millions of dollars in incremental sales.
Of course, marketing campaigns can always be stepped up and continually optimized (and they should be), but it would be germane to remember that while marketing campaigns are only good when they are live, good CRO stays and does not require continuous investment.
The ROI of CRO also comes from beyond the immediate spike in sales. Well-implemented CRO strategies would likely mean that you have cleaner interfaces, delivering a much better user experience across all touchpoints and would eventually lead to higher lifetime value from the customer.
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Auryc, Customer Intelligence Platform | Session Replay, Behavior ...
Auryc is a customer journey intelligence platform that surfaces real-time insights with powerful visual context across all digital e-commerce journeys. It helps enterprises find and resolve the customer journey issues that directly impact conversions and customer satisfaction.
Vendor: Auryc
Company Size: 11-50
HQ Location: 5050 W El Camino Real, Los Altos, California 94022, US
Financials: Series A
Free Session Replay Tool with Web, Mobile, & App ...
Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.
Vendor: Smartlook
Founded: 2016
Company Size: 11-50
HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)
Financials: Seed
A/B Testing Tool & Website Personalization solution
Convert Experiences is a platform that provides businesses the ability to conduct A/B testing, multipage, and multivariate testing that may be used for making data-driven decisions.
Vendor: Convert.com
Company Size: 11-50
HQ Location: 340 South Lemon Avenue #9512, Walnut, California CA 91789, US
Financials: Seed
Browser Push Notifications for Web and Mobile
VWO Engage is a push notification platform that keeps visitors engaged with automated marketing campaigns through web push notifications and Facebook Messenger. It helps to reach an audience beyond their email inbox. It promotes sales, new arrivals and other offers.
Vendor: Vwo
Company Size: 51-100
Financials: Private
Exit Offers | Conversion Rate Optimization | Picreel.com
Picreel is a Conversion Rate Optimization Platform that helps to convert 25% or more of the site traffic into buyers and subscribers using proven-effective popup and native ad strategies. It helps to increase sales and revenue and acquire customers.
Vendor: Picreel
Company Size: 1-10
HQ Location: 1750 Locust St, Reno, Nevada 89502, US
Financials: M&A
Platform - Yieldify | Customer Journey Tools
Yieldify Conversion Platform is a cloud-based customer journey optimization and conversion platform. The platform offers tools to engage customers at the optimal time with the relevant messages, content and integrates with most email service providers. It provides e-Commerce marketers with the tools to acquire, convert and retain new customers.
Vendor: Yieldify
Company Size: 101-250
HQ Location: London, London
Financials: Series B
Activate your visitor data to maximize engagement and conversion | Kameleoon
Vendor: Kameleoon
Company Size: 11-50
HQ Location: 12 rue de la Chaussée d'Antin Paris, FR
WalkMe‚ - Digital Adoption Platform
WalkMe Digital Adoption Platform (DAP) is used to simplify user experience using insights, engagement and guidance capabilities. It helps to improve sales & revenue and ROI.
Vendor: WalkMe
Founded: 2011
Company Size: 501-1000
HQ Location: 525 Market St, Floor 37,San Francisco, CA 94105
Financials: Series F
Increase Website Conversions With Social Proof
Vendor: Proof Technologies
Company Size: 11-50
HQ Location: 200 E 6th St, Austin, Texas US
Financials: Seed
Fast, reliable and modern search and discovery
Algolia is a search engine that helps businesses to quickly create relevant, scalable, and lightning-fast search and discovery experiences. It helps to acquire customers and manage relationships.
Vendor: Algolia
Founded: 2012
Company Size: 251-500
HQ Location: 301 Howard St, 3rd floor, San Francisco, CA 94105
Financials: Private
Geotargeting and IP Targeting On Your Existing Website.
Vendor: GeoFli
Company Size: 1-10
HQ Location: 700 South Avenue W Suite F Missoula, MT 59801
ClickFunnels™ - Marketing Funnels Made Easy
Clickfunnels is an online sales funnel platform designed for entrepreneurs to help them market, sell and deliver their products. It removes the complexity of online marketing by helping the sales team create various sales funnels from the varied Smart Sales Funnels options.
Vendor: ClickFunnels
Company Size: 101-250
Financials: Private
The fastest path from email marketing to business growth.
Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.
Vendor: Moosend
Founded: 2012
Company Size: 11-50
HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom
Financials: Private
Convertful - The All-In-One Tool to Turn Your Visitors ...
Vendor: Convertful
Company Size: 1-10
HQ Location: 3rd Krutitsky per, 11, Moscow 109044, RU
Contentsquare - (DXP) - Digital Experience Platform
Contentsquare, the cloud-based software that helps businesses understand how and why users are interacting with their apps, mobile, and web sites. It helps to improve digital and social presence and increase sales and revenue.
Vendor: Contentsquare
Company Size: 501-1000
HQ Location: 5 boulevard de la Madeleine, Paris, Île-de-France 75001, FR
Financials: Series C
Automated Content Personalization Engin
Vendor: BrightInfo
Company Size: 11-50
HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL
Financials: Private
Google Analytics
Google Analytics is a web analytics service which provides tools and solutions to allow business measure advertising ROI, and analyse data from various social networking sites and applications to take business decisions.
Vendor: Google
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Nosto - World's Leading E-commerce Personalization Platform
Nosto is an ecommerce personalization platform that delivers customers personalized shopping experiences, at every touch point, across every device. It is designed to keep both product and shopper data updated in real-time.
Vendor: Nosto
HQ Location: Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.
Vendor: MailerLite
Company Size: 1-10
HQ Location: San Francisco, California 94105, US
Financials: Private
Marketing Automation tool to craft contextual and personalized campaigns
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Vendor: WebEngage
HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN
Create a Beautiful Event Website
Vendor: EventCreate
Company Size: 1-10
HQ Location: 925 N La Brea Ave, 4th Floor, Los Angeles, CA 90038
Increase Conversions by 51% with Hushly's Conversion Software
Hushly is a leading content engagement, lead conversion, and lead enrichment platform, delivering a complete solution for B2B customers. It is powered by AI. Hushly a simple, yet powerful marketing platform is delivered as a SaaS solution that integrates with any web or landing page – with no programming required.
Vendor: Hushly
Company Size: 11-50
HQ Location: Cupertino, California US
Financials: Private
Customer data platform with omnichannel communication to improve conversion
SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept.
Vendor: SALESmanago
Founded: 2011
Company Size: 101-250
HQ Location: Grzegórzecka 21, 31-532 Kraków
Financials: Private
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO