Dynamic Yield Overview

Dynamic Yield's Experience OS stands out by offering a unique blend of personalization and experimentation capabilities within the digital experience landscape. Tailored to improve conversion rate optimization, it allows businesses to deliver experiences that are personalized, optimized, and synchronized across various channels. The platform's architecture is agnostic and flexible, ensuring seamless integration with existing tech stacks. This adaptability supports scalability, making it suitable for diverse industries. A unique selling point is its robust partner network and extensive resources, which provide businesses with the tools needed for effective personalization and A/B testing. This approach not only enhances customer engagement but also drives measurable business outcomes.

Use Cases

Customers recommend Engagement Management, Merchandising, Onboarding, as the business use cases that they have been most satisfied with while using Dynamic Yield.

Other use cases:

  • Helpdesk Management
  • Segmentation And Targeting
  • Content Management
  • Advertisement
  • Products & Pricelist Management
  • Social Media Analytics
  • Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Dynamic Yield.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
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Dynamic Yield Use-Cases and Business Priorities: Customer Satisfaction Data

Dynamic Yield works with different mediums / channels such as Website. Phone Calls. E-Mail etc.

Dynamic Yield's features include Personalization, Templates, Widgets, etc. and Dynamic Yield support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Dynamic Yield analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new... site visitors, brand enthusiasts, and more — and ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period." - Alexander Fadeev

Dynamic Yield, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dynamic-yield's Experience OS delivers personalized, optimized, and synchronized digital experiences. Personalization and experimentation are pioneered by Dynamic Yield by Mastercard.

Popular Business Setting

for Dynamic Yield

Top Industries

  • Retail
  • Sports
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Dynamic Yield is popular in Retail, Sports, and Apparel & Fashion and is widely used by Enterprise, Mid Market, and Small Business.

Dynamic Yield Customer wins, Customer success stories, Case studies

How can Dynamic Yield optimize your Engagement Management Workflow?

What solutions does Dynamic Yield provide for Merchandising?

How can Dynamic Yield optimize your Onboarding Workflow?

How can Dynamic Yield optimize your Helpdesk Management Workflow?

What Are the key features of Dynamic Yield for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Dynamic Yield solved their Conversion Rate Optimization needs. Cuspera uses 2913 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Nathan Martin

eCommerce Personalization Manager

The Warehouse Group

Personalization has become essential to The Warehouse Group, and partnering with the exceptional team at Dynamic Yield made adoption a breeze. Not only can we use its all-in-one platform to personalize across brands, but doing so is easy, allowing us to consistently experiment with new ideas and sq...ueeze the most value out of every experience.

Testimonial By Nathan Martin
Dynamic Yield testimonial

Manuel Fuechslin

Product Owner

Ochsner Sport

Our goal is to make our customers’ shopping experience simple and enjoyable. By using Dynamic Yield’s recommendation algorithms, we are able to ensure shoppers are only shown relevant products. Site visitors no longer have to dig around our vast product catalogue; rather, they are presented with pe...rsonalized products right from the start.

Testimonial By Manuel Fuechslin
CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Nathan Martin

eCommerce Personalization Manager

The Warehouse Group

Personalization has become essential to The Warehouse Group, and partnering with the exceptional team at Dynamic Yield made adoption a breeze. Not only can we use its all-in-one platform to personalize across brands, but doing so is easy, allowing us to consistently experiment with new ideas and sq...ueeze the most value out of every experience.

Testimonial By Nathan Martin
Dynamic Yield testimonial

Manuel Fuechslin

Product Owner

Ochsner Sport

Our goal is to make our customers’ shopping experience simple and enjoyable. By using Dynamic Yield’s recommendation algorithms, we are able to ensure shoppers are only shown relevant products. Site visitors no longer have to dig around our vast product catalogue; rather, they are presented with pe...rsonalized products right from the start.

Testimonial By Manuel Fuechslin

A leading issuer in the Middle East - Financial Services

Personalization Breeze from Dynamic Yield by Mastercard helped a leading issuer in the Middle East grow its card portfolio. The issuer faced challenges with complex data and strict regulations. The s...olution used AI to deliver tailored offers to cardholders. In just three months, the issuer saw a 30% increase in card portfolio growth. Card transactions in travel categories rose by 60% from personalized offers.

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APMEX - Retail

Dynamic Yield helped APMEX improve its eCommerce experience. APMEX used Dynamic Yield to segment customers and personalize its homepage and email campaigns. The company integrated Dynamic Yield with ...Google Analytics and Tableau. APMEX saw a 20% increase in median average order value. Conversion rate doubled after launching a product-centric sale page and personalized email. Revenue per session increased by 5-7% with homepage personalization.

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Avon - Consumer Goods

Dynamic Yield helped Avon build a strong foundation for multichannel personalisation. Avon wanted to give customers a seamless, 1:1 experience across online and offline channels. The company used Dyn...amic Yield to join up data, streamline A/B testing, and scale personalisation. Avon identified key audience behaviors, improved reporting, and broke down silos between teams. The solution let Avon target its most profitable customers and deliver better experiences across all sales channels.

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Build with Ferguson - Consumer Goods

Dynamic Yield helped Build with Ferguson improve its product recommendations. The company wanted to make shopping easier for customers and boost sales. They used Dynamic Yield to segment audiences an...d personalize recommendations. After optimizing recommendations on mobile and desktop, purchases from recommendations increased by 89%. The team learned more about customer behavior and now delivers better experiences.

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Chal-Tec - Consumer Electronics

Dynamic Yield helped Chal-Tec create a personalized experience for DJ lovers. Chal-Tec used Multi-Touch Campaigns to identify and target this audience. The company changed its website to focus on DJ ...equipment for these users. This led to a 27.6% increase in conversion rate across the site. DJ lovers saw a 37% uplift in performance compared to other visitors.

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e.l.f. Cosmetics - Consumer Goods

Dynamic Yield helped e.l.f. Cosmetics use personalization to boost sales. The brand used Experience OS to deliver tailored shopping experiences. e.l.f. saw a 4.2% increase in average revenue per user... and an 8.5X ROI. Mobile menu clicks rose by 17.6% after personalizing based on user behavior. The solution enabled quick testing and optimization for better results.

Read more →

The Power of a Primary Audience Strategy in Financial Services

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Frequently Asked Questions(FAQ)

for Dynamic Yield

What is Dynamic Yield?

Dynamic Yield is a personalization platform enabling personalization in all aspects of a customer’s journey and can be used by marketers, product teams, merchandisers or developers to provide personalized customer experiences, in businesses across various industries.

Dynamic Yield features include Customer Data Management, omnichannel personalization, content and product recommendations, and A/B testing with machine-led optimization.

Dynamic Yield enables scalable personalization across any channel, with numerous pre-built customer experience templates for personalization campaigns. It provides a measure on impact of digital interactions through a customer journey with its decision engine. An open architecture enables integration with the tools already in use.

What is Dynamic Yield used for?

Dynamic Yield is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Merchandising and Onboarding .

What are the top features of Dynamic Yield?

Personalization, Templates and Widgets are some of the top features of Dynamic Yield.

Who uses Dynamic Yield?

Dynamic Yield is used by Retail, Sports and Apparel & Fashion among other industries.

What are Dynamic Yield alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Dynamic Yield.

Where is Dynamic Yield located?

Dynamic Yield is headquartered at 6 W 18th Street, New York, NY 10011, USA.
lightning

Peers used Dynamic Yield for engagement management and merchandising

Dynamic Yield Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.65/5

Read Reviews (54)
Analytics

4.06/5

Read Reviews (151)
Custom Reports

3.42/5

Read Reviews (412)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.65/5

Read Reviews (54)
Analytics

4.06/5

Read Reviews (151)
Custom Reports

3.42/5

Read Reviews (412)

Software Failure Risk Guidance

?

for Dynamic Yield

Overall Risk Meter

Low Medium High

Top Failure Risks for Dynamic Yield

Dynamic Yield Ltd. Profile

Company Name

Dynamic Yield Ltd.

Company Website

//dynamicyield.com

Year Founded

2011

HQ Location

6 W 18th Street, New York, NY 10011, USA

Employees

101-250

Social

Financials

M&A