Dynamic Yield Overview

Dynamic-yield's Experience OS delivers personalized, optimized, and synchronized digital experiences. Personalization and experimentation are pioneered by Dynamic Yield by Mastercard.

Use Cases

Customers recommend Engagement Management, Merchandising, Onboarding, as the business use cases that they have been most satisfied with while using Dynamic Yield.

Other use cases:

  • Helpdesk Management
  • Segmentation And Targeting
  • Content Management
  • Advertisement
  • Products & Pricelist Management
  • Social Media Analytics
  • Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Dynamic Yield.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
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Dynamic Yield Use-Cases and Business Priorities: Customer Satisfaction Data

Dynamic Yield works with different mediums / channels such as Website, Phone Calls, E-Mail, etc.

Dynamic Yield's features include Personalization, Templates, Widgets, etc.

Reviews

"We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new... site visitors, brand enthusiasts, and more — and ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period." - Alexander Fadeev

Dynamic Yield, VWO, AB Tasty, crazyegg, Lucky Orange, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Dynamic Yield

Top Industries

  • Retail
  • Sports
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Dynamic Yield is popular in Retail, Sports, and Apparel & Fashion and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Dynamic Yield Use Cases

How can Dynamic Yield enhance your Engagement Management process?

Dynamic Yield Engagement Management capabilities personalize user experiences across websites and platforms by delivering targeted messages and recommendations, enhancing user engagement and driving sales. The platform also enables A/B testing for rapid optimization of content and experiences. The platform does not currently support negative engagement with products or product attributes.
"...Emphasized product reviews to engage idle visitors When visitors idle on product pages there is a strong probability they will not convert. ..." Case Study Lamoda

What makes Dynamic Yield ideal for Merchandising?

Dynamic Yield offers comprehensive merchandising capabilities including personalization, A/B testing, and product recommendations. The system is user-friendly, requiring minimal technical expertise, and empowers teams to implement data-driven strategies across various departments. However, Dynamic Yield does not currently support automated merchandising for product grid pages.
"...We use Dynamic Yield within our product department to run A/B testing for our consumer experiences, and surface targeted on-site merchandising and promotion messaging in coordination with our marketing department...." Peer review by Rachel McDonnell, Director of Product and UX, Brad's Deals

How does Dynamic Yield address your Onboarding Challenges?

How does Dynamic Yield facilitate Helpdesk Management?

What solutions does Dynamic Yield provide for Segmentation And Targeting?

46+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Dynamic Yield solved their Conversion Rate Optimization needs. Cuspera uses 2913 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Andres Melendez Hagedorn

Head of Conversions and Analytics

Coopeuch

Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which... has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.

Testimonial By Andres Melendez Hagedorn
Dynamic Yield testimonial

Niels Tonsen

Chief Executive Officer

Lamoda

Our customers demand excellence from us. Working with Dynamic Yield helps us deliver a truly personalized and unique shopping experience. Testimonial By Niels Tonsen
CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Andres Melendez Hagedorn

Head of Conversions and Analytics

Coopeuch

Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which... has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.

Testimonial By Andres Melendez Hagedorn
Dynamic Yield testimonial

Niels Tonsen

Chief Executive Officer

Lamoda

Our customers demand excellence from us. Working with Dynamic Yield helps us deliver a truly personalized and unique shopping experience. Testimonial By Niels Tonsen

Case Studies

COMPANY CASE STUDIES
Dynamic Yield case study
Case Study Moss Bros

Moss Bros. suits the modern man through personalization

Read More
Dynamic Yield case study
Case Study Ochsner Sport

Ochsner Sport encourages visitors to get active through product recommendations

Read More
Dynamic Yield case study
Case Study KUPIVIP

How KUPIVIP optimizes the mobile and web shopping journey for fashion enthusiasts

Read More

Video

The Power of a Primary Audience Strategy in Financial Services

Video Thumbnail

Frequently Asked Questions(FAQ)

for Dynamic Yield

What is Dynamic Yield?

Dynamic Yield is a personalization platform enabling personalization in all aspects of a customer’s journey and can be used by marketers, product teams, merchandisers or developers to provide personalized customer experiences, in businesses across various industries.

Dynamic Yield features include Customer Data Management, omnichannel personalization, content and product recommendations, and A/B testing with machine-led optimization.

Dynamic Yield enables scalable personalization across any channel, with numerous pre-built customer experience templates for personalization campaigns. It provides a measure on impact of digital interactions through a customer journey with its decision engine. An open architecture enables integration with the tools already in use.

What is Dynamic Yield used for?

Dynamic Yield is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Merchandising and Onboarding .

What are the top features of Dynamic Yield?

Personalization, Templates and Widgets are some of the top features of Dynamic Yield.

Who uses Dynamic Yield?

Dynamic Yield is used by Retail, Sports and Apparel & Fashion among other industries.

What are Dynamic Yield alternatives?

VWO, AB Tasty, Crazyegg and Lucky Orange are popular alternatives for Dynamic Yield.

Where is Dynamic Yield located?

Dynamic Yield is headquartered at 6 W 18th Street, New York, NY 10011, USA.
lightning

Peers used Dynamic Yield for engagement management and merchandising

Dynamic Yield Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (54)
Analytics

4.06/5 ★

Read Reviews (151)
Custom Reports

3.42/5 ★

Read Reviews (412)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (54)
Analytics

4.06/5 ★

Read Reviews (151)
Custom Reports

3.42/5 ★

Read Reviews (412)

Software Failure Risk Guidance

?

for Dynamic Yield

Overall Risk Meter

Low Medium High

Top Failure Risks for Dynamic Yield

Dynamic Yield Feeds

Banking’s Personalization Revolution: Data-Driven Transformation

Explore how financial institutions overcome personalization challenges due to regulatory constraints and outdated systems with experts from Openbox and Dynamic Yield by Mastercard.

The post Banking’s Personalization Revolution: Data-Driven Transformation appeared first on Dynamic Yield.

27 Jun 2024 - source

Personalization Blueprint

Be at the forefront of personalization Your company has access to the comprehensive resources needed to capitalize on the increased revenue gains associated with a tailored customer experience, developed by Dynamic Yield by Mastercard and Forrester 👇 Discover the power of personalization in APAC Your company already has access to Personalization Trends – find out how […]

The post Personalization Blueprint appeared first on Dynamic Yield.

25 Jun 2024 - source

Dynamic Yield Profile

Company Name

Dynamic Yield

Year Founded

2011

HQ Location

6 W 18th Street, New York, NY 10011, USA

Employees

101-250

Social

Financials

M&A