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Smartlook
Smartlook Conversion Rate Optimization 4.69 3,539 reviewer insights

Smartlook: Conversion Rate Optimization and User Behavior Analysis

Comprehensive product analytics & visual user insights

Smartlook helps data teams optimize conversion rates by analyzing user behavior across e-commerce and registration funnels. Teams use it to analyze e-commerce sales funnels, identifying issues like high shipping costs that lead to cart abandonment. They also troubleshoot user behavior in SaaS applications, tracking key actions such as pricing changes and data exports. For example, a customer used Smartlook to solve user issues in their SaaS pricing tool. With Smartlook events, the customer tracked key actions like data exports and pricing changes.

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Seen most for

Reported results

Typical customer

Small companies

71% of customer stories; 33% from internet.

What teams use Smartlook for

Explore Smartlook use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Conversion Rate Optimization jobs
Elitedate, Sewio
Common use
Elitedate
Common use
In creative
Emerging use
Behavior and funnel analytics Alza.cz
Emerging use
Also used for
Disivo Digital Analytics
Emerging use

Other use cases

Smartlook capabilities

Explore Smartlook capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Smartlook

IndustriesAggregated usage insights
Information Technology and Services: 19%Marketing and Advertising: 18%Internet: 17%Computer Software: 12%Computer & Network Security: 7%Other industries: 27%
  • Other industries27%
Company sizeAggregated usage insights
Small business: 72%Enterprise: 19%Mid-market: 9%
  • Small business72%
  • Enterprise19%
  • Mid-market9%

Smartlook customer stories

Results reported in published case studies.

RobertNemec.com

Marketing And Advertising · Small
+161% e-shop orders

Smartlook helped RobertNemec.com boost conversion rates for their clients' e-commerce funnels. The agency used session recordings and heatmaps to analyze visitor behavior. They fixed funn...

Smartlook helped RobertNemec.com boost conversion rates for their clients' e-commerce funnels. The agency used session recordings and heatmaps to analyze visitor behavior. They fixed funnel problems and improved user onboarding. This led to a 161% increase in e-shop orders and half a million dollars in yearly revenue. Smartlook enabled better feature adoption and reduced churn for their clients.

Sewio

Information Technology And Services · Small
+276% clickthrough on the "Go to store" button

Smartlook heatmaps helped Sewio improve their website. Sewio used heatmaps to see where visitors clicked and where they dropped off. They moved call-to-action buttons above the fold and r...

Smartlook heatmaps helped Sewio improve their website. Sewio used heatmaps to see where visitors clicked and where they dropped off. They moved call-to-action buttons above the fold and removed sections that did not get clicks. As a result, clickthrough on the "Go to store" button increased by 276%. People clicked on success stories links 3.1 times more. Average time on page also went up. Sewio now uses Smartlook for all website updates.

In creative

Marketing And Advertising · Small
+161% conversions

In creative used Smartlook to analyze an underperforming e-shop's sales funnel. The agency found that high shipping costs at checkout caused most users to abandon their orders. By using S...

In creative used Smartlook to analyze an underperforming e-shop's sales funnel. The agency found that high shipping costs at checkout caused most users to abandon their orders. By using Smartlook's funnel analysis, In creative recommended lowering shipping prices and adding more pickup locations. These changes increased completed orders from 18% to 47% in just two months. The e-shop's yearly revenue grew by over half a million dollars, showing a 161% increase in conversions.

Elitedate

Internet · Small
−10% registration completions

Smartlook helped Elitedate fix a 10% drop in registration completions after a redesign. Using session recordings, Elitedate found the problem in 30 minutes and improved the registration p...

Smartlook helped Elitedate fix a 10% drop in registration completions after a redesign. Using session recordings, Elitedate found the problem in 30 minutes and improved the registration process. Completion rates rose from 55% to 63%, then up another 4% after mobile changes. Marketing costs dropped by 12%. Smartlook also helps Elitedate spot design issues and improve user experience faster.

Disivo

Computer Software · Small
300–400% rOI

Smartlook helped Disivo, a SaaS tool for e-commerce pricing, solve user behavior issues. Disivo used Smartlook events to track key actions like data export and pricing changes. This let t...

Smartlook helped Disivo, a SaaS tool for e-commerce pricing, solve user behavior issues. Disivo used Smartlook events to track key actions like data export and pricing changes. This let them quickly see if users followed instructions or skipped steps. Developers saved hours by not checking logs for every issue. Disivo reports a 300-400% ROI from using Smartlook, mainly by saving developer time and improving support.

Alza.cz

Consumer Electronics · Very Large

Smartlook helped Alza.cz, a top global e-commerce electronics retailer, solve slow analytics and improve conversion rates. Before Smartlook, Alza's teams waited weeks for Google Analytics...

Smartlook helped Alza.cz, a top global e-commerce electronics retailer, solve slow analytics and improve conversion rates. Before Smartlook, Alza's teams waited weeks for Google Analytics data, delaying decisions. With Smartlook, every department quickly accessed session recordings, events, and funnels. Filtering and retroactive event tracking saved time and money. Alza's UX, product, and content teams now analyze user behavior faster, boosting conversions and reducing churn.

Smartlook - A new era in user analytics has arrived

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Smartlook

What is Smartlook?

Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.

Smartlook records users on websites and mobile apps. It analyses both websites and mobile apps to understand user behavior, trends, and bugs in detail all of which helps to make better data-driven decisions. It provides website analytics that helps to understand where users struggle on the website and how to increase conversions. Similar analytics are available for mobile apps also.

What is Smartlook used for?

Smartlook is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Onboarding and Helpdesk Management .

What are the top features of Smartlook?

Recording, Personalization and Dashboard are some of the top features of Smartlook.

Who uses Smartlook?

Smartlook is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Smartlook alternatives?

Where is Smartlook located?

Smartlook is headquartered at Lidicka 2030/20 602 00 Brno Czech Republic (European Union).

Smartlook, s.r.o Profile

Company Name

Smartlook, s.r.o

Company Website

https://www.smartlook.com/

Year Founded

2016

HQ Location

Lidicka 2030/20 602 00 Brno Czech Republic (European Union)

Employees

11-50

Social

Financials

SERIES A