ActiveCampaign Overview
This is a summary of the comprehensive capabilities and benefits of ActiveCampaign based on over 17414 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring, Act-On, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if ActiveCampaign is right for your needs? Our Cuspera AI engine can evaluate how ActiveCampaign fits your specific business needs, industry, and context. Get your personalized assessment report today.
ActiveCampaign supports business activities such as:
- Engagement Management
- Communication Management
- Campaign Management
- Contact List Management
- Training & Onboarding
ActiveCampaign can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, ActiveCampaign's capabilities include Personalization, Templates, Landing Page, etc.
ActiveCampaign was founded in 2003. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty... price tags of other email or CRM platforms. We've 7X'd our email database all with the implementation of ActiveCampaign. " - Shawn Parry
Cuspera Reviews
48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using ActiveCampaign.
Use Cases
Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using ActiveCampaign.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with E-Mail |
4.90/5 ★ |
"...Client follow up, tracking, automation, deals, campaigns, forms, live chat...." Peer review by Joshua H, Owner, Physical Therapist |
engaging and following up |
4.90/5 ★ |
"...It is seamless to create email workflows and engage with customers...." Peer review by Griffin Smith |
engaging with scheduling & cadence |
3.42/5 ★ |
"...Also use automated email marketing platforms, such as ActiveCampaign or the aptly named Drip, to send personalized email drip campaigns at a cadence that makes sense for your customers. ..." How to Generate Interest at Every Stage of the Marketing Funnel |
Communication Management with E-Mail |
4.46/5 ★ |
"...ActiveCampaign has been a game changer in my Martial Arts Academy, enabling easy automation and management of communication needs...." Peer review by Aaron I, Head Instructor |
sending & publishing communications |
4.50/5 ★ |
"...The main benefit i've noticed is the high delivery rate - with most of the emails I send landing in the inbox...." Peer review by Sean A, Founder, Marketing and Advertising |
tracking & monitoring communications |
4.70/5 ★ |
"...*Time based Campaigns using Dates *Segmenting Customers using forms and lists *Advanced Customer Tracking *Advanced Customer Behavior Tracking (email and website)...." Peer review by Lauren L, Co Founder, Internet |
Campaign Management with E-Mail |
4.69/5 ★ |
"...Active Campaign certainly helps with more integrated email templates, surveys and over all campaign analytics...." Peer review by Administrator |
campaign analytics |
4.44/5 ★ |
"...The campaign reports are detailed and well-explanatory...." Peer review by Samuel T, Creative Services Director, Marketing and Advertising |
campaign monitoring |
4.86/5 ★ |
"...OptinMonster works seamlessly with email marketing providers and CRM services such as Mailchimp, ActiveCampaign, Campaign Monitor and Infusionsoft...." 25 Game-Changing Email Marketing Tools |
PEER EXPERIENCES | |
---|---|
Engagement Management with E-Mail |
4.90/5 ★ |
"...Client follow up, tracking, automation, deals, campaigns, forms, live chat...." Peer review by Joshua H, Owner, Physical Therapist |
|
engaging and following up |
4.90/5 ★ |
engaging with scheduling & cadence |
4.90/5 ★ |
Communication Management with E-Mail |
4.46/5 ★ |
"...ActiveCampaign has been a game changer in my Martial Arts Academy, enabling easy automation and management of communication needs...." Peer review by Aaron I, Head Instructor |
|
sending & publishing communications |
4.46/5 ★ |
tracking & monitoring communications |
4.46/5 ★ |
Campaign Management with E-Mail |
4.69/5 ★ |
"...Active Campaign certainly helps with more integrated email templates, surveys and over all campaign analytics...." Peer review by Administrator |
|
campaign analytics |
4.69/5 ★ |
campaign monitoring |
4.69/5 ★ |
94+ more Business Use Cases
Our AI advisor, Wyz, harnessed 17414 insights from peers and experts to help you assess how these ActiveCampaign use cases fit your Marketing Automation needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign. |
|
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read |
|
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis |
CUSTOMERS | TESTIMONIALS |
---|---|
Shawn Parry Head of Marketing Teton Sports |
7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign. |
Heather Read Heather Read Photography |
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read |
Jeff Davis President Victory Media Group |
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis |
Frequently Asked Questions(FAQ)
for ActiveCampaign
What is ActiveCampaign?
What is ActiveCampaign used for?
What are the top features of ActiveCampaign?
Who uses ActiveCampaign?
What are ActiveCampaign alternatives?
Where is ActiveCampaign located?
Popular Business Setting
for ActiveCampaign
Top Industries
- Marketing and Advertising
- Consumer Services
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
ActiveCampaign Alternatives
Peer and Expert Opinion on Features
for ActiveCampaign
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (593) |
Templates | Read Reviews (438) |
Landing page | Read Reviews (182) |
Dashboard | Read Reviews (146) |
Recording | Read Reviews (90) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (593) |
Templates | Read Reviews (438) |
Landing page | Read Reviews (182) |
Dashboard | Read Reviews (146) |
Recording | Read Reviews (90) |
IT and Other Capabilities
for ActiveCampaign
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (567) |
Data Import | Read Reviews (1400) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (567) |
Data Import | Read Reviews (1400) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (471) |
Phone Support | Read Reviews (247) |
Chat Support | Read Reviews (388) |
24/7 Support | Read Reviews (2262) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (471) |
Phone Support | Read Reviews (247) |
Chat Support | Read Reviews (388) |
24/7 Support | Read Reviews (2262) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (30) |
Analytics | Read Reviews (352) |
Custom Reports | Read Reviews (2146) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (30) |
Analytics | Read Reviews (352) |
Custom Reports | Read Reviews (2146) |
Software Failure Risk Guidance
?for ActiveCampaign
Overall Risk Meter
Top Failure Risks for ActiveCampaign
Vendor Profile Details
HQ Location
1 North Dearborn St, 5th Floor, Chicago, IL 60602
Employees
1001-5000
Social
Financials
SERIES C