ActiveCampaign Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.

Other use cases:

  • Contact List Management
  • Onboarding
  • Workflow Management
  • Helpdesk Management
  • Generation Of New Leads
  • Drip Marketing
  • Lead Tracking
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
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ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data

ActiveCampaign works with different mediums / channels such as E-Mail,

ActiveCampaign's features include Personalization, Templates, Landing Page, etc.

Reviews

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als." - Lori Taylor

ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring, Act-On, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on ActiveCampaign Use Cases

How can ActiveCampaign enhance your Engagement Management process?

ActiveCampaign provides a comprehensive suite of automation tools for managing client engagement. These tools encompass automated follow-up sequences, personalized email content based on user interactions, and integration with various communication channels. However, the platform could benefit from pre-built automation templates for streamlining onboarding and follow-up processes for less technically-proficient users.
"...It's highly customizable and very intuitive to find the contacts who are most likely to engage with our brand...." Peer review by Mitch G, Graphic Design & Marketer, Automotive

What Are the key features of ActiveCampaign for Communication Management?

ActiveCampaign allows businesses to automate email communication, segmenting audiences and sending targeted messages based on user behavior and history. This platform facilitates tracking and analyzing customer engagement, enabling informed decision-making regarding marketing campaigns. A limitation of ActiveCampaign is its SMS solution, which restricts the delivery speed to one message per second, potentially delaying mass message delivery.
"...ActiveCampaign allows us to track registration trends, make demographic analysis and for sending emails internally and externally...." Peer review by Juilmer M, Marketing Specialist, Marketing and Advertising

How can ActiveCampaign optimize your Campaign Management Workflow?

How does ActiveCampaign address your Contact List Management Challenges?

What benefits does ActiveCampaign offer for Onboarding?

94+ more Business Use Cases

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports

7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports

7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry

Case Studies

COMPANY CASE STUDIES
ActiveCampaign case study
Case Study Chicago Food Planet

ActiveCampaign has so many versatile functions! We’re able to simplify the entirety of the funnel from the beginning to the end. When I moved from our old system to ActiveCampaign, I freed up about 30% of my time.

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ActiveCampaign case study
Case Study Morrow Audio

Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.

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ActiveCampaign case study
Case Study TheProduceMoms

How “The Produce Moms” Made a Billion Lunches Healthier Using Content Marketing

Read More

Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring and Act-On are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

Activecampaign Feeds

Franchise Digital Marketing: Email and SMS 101

ActiveCampaign

Franchise Digital Marketing: Email and SMS 101

While all marketing has its challenges, franchise marketers have unique obstacles to overcome when trying to build the best possible franchise digital marketing strategy. For one, franchise marketers have to balance multi-location marketing all while staying on brand. They also have to personalize their marketing for specific shoppers or locations and balance marketing with everything Read more...

This post Franchise Digital Marketing: Email and SMS 101 first appeared on ActiveCampaign and is written by Brad Mitchell

26 Jun 2024 - source

Activecampaign Profile

Company Name

Activecampaign

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C