Customer stories

Product Business Settings

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

CRM
Social Media Marketing
Email Marketing
Lead Generation

ActiveCampaign Product Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

How satisfied the customers are with ActiveCampaign use-cases

Reviews

"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end." - Jennifer Tilney
"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als." - Lori Taylor

ActiveCampaign Customer Insights, Testimonials and Case Studies

What Are the key features of ActiveCampaign for Engagement Management?

How can ActiveCampaign optimize your Communication Management Workflow?

What benefits does ActiveCampaign offer for Campaign Management?

How can ActiveCampaign optimize your Contact List Management Workflow?

How can ActiveCampaign optimize your Onboarding Workflow?

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

GMass, AgencyAnalytics, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Jennifer Tilney

Platinum Skin Care

ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end.

Testimonial By Jennifer Tilney
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Jennifer Tilney

Platinum Skin Care

ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end.

Testimonial By Jennifer Tilney
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis

MentorShow - Education - Small

ActiveCampaign helped MentorShow automate marketing and manage over 400,000 leads. MentorShow saw a 2x increase in open rates and a 5x increase in click-through rates since 2021. The platform deliver...ed 99.88% email deliverability. MentorShow used integrations like ClickSend SMS, Facebook Custom Audiences, and Google Sheets. Automation and personalization improved user experience and business growth.

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Museum of Science and Industry, Chicago - Non Profit Organization Management

ActiveCampaign helped the Museum of Science and Industry, Chicago improve email marketing and guest engagement. The museum needed more advanced tools than Mailchimp to personalize messages and automa...te campaigns. They used ActiveCampaign with Salesforce to manage over 350,000 contacts and send targeted emails. This led to a 206% year-over-year revenue growth, strongly supported by email marketing. Staff can now segment contacts and automate features, making guest communication more effective.

Read on →

Frank and Sherri - Education

ActiveCampaign helped Frank and Sherri grow their real estate education business. They automated email marketing and campaign creation. They saw 52.5% customer growth year over year. They saved 95% o...f the time spent creating and launching campaigns. They also saved $85 per hour by not needing a contractor. The AI Campaign Builder made it easy to create and send emails quickly.

Read on →

Pit Boss Grills - Ecommerce & Retail

ActiveCampaign helped Pit Boss Grills solve email design and automation challenges. Pit Boss used ActiveCampaign’s forms, tagging, and automation to run targeted campaigns. They integrated Shopify an...d NetSuite for better customer insights. A single email campaign generated $76,717 in revenue. Click-through rates increased by 786% in the first 3 months. Community-driven emails achieved a 32% open rate.

Read on →

YMCA of Alexandria - Non Profit Organization Management

ActiveCampaign helped YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and email templates. The nonprofit faced challenges with manual marketing and generic communications. ActiveC...ampaign's automation and segmentation tools enabled targeted outreach and improved member engagement. The YMCA achieved a 12.8% click-through rate, far above the 2% industry average. Their contact list grew by 27% across all branches.

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Tower - SaaS & Technology

ActiveCampaign helped Tower, a German SaaS company, boost customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding ema...il sequence for new users. Tower saw a 50% open rate on these emails. Their newsletter click-through rate increased by 4x. They added 150,000 subscribers to their email list.

Read on →
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

ActiveCampaign, LLC News

M&A
 

ActiveCampaign acquires Feedback Intelligence to strengthen AI evaluation - ContentGrip

ActiveCampaign has acquired Feedback Intelligence, an AI-native analytics startup, to enhance its AI evaluation capabilities. This acquisition aims to improve ActiveCampaign's Active Intelligence product by integrating real-time intent detection and sentiment analysis, providing marketers with actionable insights from automated conversations. The integration is expected to deliver faster learning and better customer experiences through improved AI agent performance.

M&A
 

ActiveCampaign acquires Feedback Intelligence to transform customer conversations into actionable performance insights - KMWorld

ActiveCampaign has acquired Feedback Intelligence to enhance its ability to turn customer conversations into actionable insights, aiming to improve performance metrics.

Product
 

ActiveCampaign opens AI access to all: Active Intelligence now available to all customers with new agents and remote MCP | ActiveCampaign

ActiveCampaign has expanded its AI-powered marketing platform, Active Intelligence, to all customers, enhancing marketing automation with new AI agents and a remote MCP Server. This update allows businesses to create campaigns and gain insights quickly using conversational prompts. The platform's AI capabilities aim to simplify marketing tasks, improve customer engagement, and drive performance gains, with Parrish Law reporting significant improvements in email open rates.

Product
 

ActiveCampaign Opens AI Access to All : Active Intelligence Now Available to All Customers With New Agents and Remote MCP

ActiveCampaign Opens AI Access to All : Active Intelligence Now Available to All Customers With New Agents and Remote MCP

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C