CUSPERA

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(28403 Reviews)

ActiveCampaign | Marketing and Sales Automation?

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About ActiveCampaign

Active Campaign is a customer experience automation software to support the Customer Success, Marketing and Sales teams to grow their online businesses. Most common users span across blogging community, agencies, e-commerce, SaaS and Higher Education verticals.

It is primarily used to manage contact and sales, convert more customers, deliver targeted messages and automatically follow up across SMS, website messages, social media, and live chat interactions.

Active Campaign provides features such as subscription forms, e-mail segmentation, site tracking and facebook custom audiences to keep track of leads. Machine Learning powered 'predictive sending' and 'win probability' help to send right content to right people and empowering the sales team with appropriate information on whom to target respectively.

Peer and Expert Reviews
for ActiveCampaign

Goals

Increase sales & revenue and Acquire customers are the most popular goals peers achieved using ActiveCampaign .

Other goals:

  • Enhance customer relationships
  • Enter new markets internationally or locally
  • Improve ROI
  • Launch new products
  • Improve efficiency
  • Increase customer life time value
  • Improve internal communications
  • Scale best practices
  • Grow market share
  • Build brand awareness
  • Improve digital and social presence
  • Improve brand engagement
  • Establish thought leadership
  • Shorten ramp up time
  • Manage risk
  • Improve stakeholder relations
See all goals See less goals

Channels

It is the best suited for e-mail, website, social media, channels.

Other channels:

  • phone calls
  • newsletter
  • text SMS
  • chat
  • promotions
  • offline
  • blogs
  • user generated content
  • Facebook
  • on premises
  • point of sale
  • mass media
  • coupons
  • mobile
  • video
  • mobile app
  • omnichannel
  • display advertisement
  • Facebook at work
  • trade shows
  • games
  • support groups
  • Instagram
  • LinkedIn
  • events
  • Pinterest
  • causes and charity
  • Facebook page
  • review sites
  • out of home
  • brochure
  • channel partners
  • Slack
  • G2crowd
See all channels See less channels

Processes

Peers recommend communication management, engagement management, campaign management, as the business processes that they have been most satisfied while using ActiveCampaign .

Read Reviews of Business Process for ActiveCampaign

Communication management With E mail

Sending & publishing communications With E mail

Tracking & monitoring communications With E mail and Website

Engagement management With E mail

Engaging and following up With E mail

Campaign management With E mail

Campaign analytics With E mail

Campaign monitoring With E mail and Website

Contact list management With E mail

Creating contact list With E mail and Website

Tracking contacts With E mail and Website

Contacts history With E mail and Website

Training & onboarding With E mail

Workflow management With E mail

Generation of new leads With E mail

Helpdesk management

Drip marketing With E mail

Lead tracking With E mail and Website

Advertisement With Social media and Facebook and Website

Social media management With Social media and E mail and Website

Social media analytics With E mail and Social media and Website

Monitoring social media With Social media and E mail and Website

Engaging on social media With Social media and User generated content and Blogs and E mail and Newsletter

Scheduling post to social media With Social media and E mail and User generated content and Blogs and Newsletter

Lead nurturing With E mail

Lead management With E mail

Content management With E mail

Content curation With E mail and Text sms

Content publishing With Promotions and E mail

Content sharing With E mail and Website

Searching for content With E mail

Capturing leads With E mail and Website and Social media

Segmentation and targeting With E mail

Lead engagement With E mail

Customer case management With E mail

Lead qualification With E mail and Website

Lead qualification: behavioural With E mail and Website

Lead qualification: technographic

Coaching With E mail

Sales document management With Website and Chat and Phone calls

Proposal & quote management With Chat and Phone calls and E mail and Website

Contract management

Digital signature With E mail and Website

Relationship management With E mail

Inbound marketing With Phone calls

Personalized marketing With E mail

Conversion management With E mail

Pipeline management With E mail

Digital marketing With E mail

Lifetime value management

Deal management With Newsletter and E mail

Promotion management With Newsletter and E mail

Upselling With E mail and Chat

Knowledge management With Chat and Phone calls

Discount management With Newsletter and E mail

Event management With E mail and Promotions

Customer feedback management With Promotions

Measuring net promoter score With Promotions

Measuring customer satisfaction

Lead analytics With E mail and Social media

White labeling With E mail and Newsletter

Products & pricelist management With E mail

Funnel analysis With E mail

Collaboration With Phone calls

Courses & assessment With E mail and User generated content and Blogs and Chat

Create learning path With User generated content and Blogs and Chat and E mail

Sales call management With Phone calls and Text sms and E mail and Website

Call recording With Text sms and Phone calls

Call scoring With Phone calls and E mail and Website

Meeting management

Direct marketing With E mail

Account management With E mail and Website

Product marketing With E mail

Channel marketing With E mail and Newsletter

Social media marketing With Social media and E mail and Omnichannel

Market research

Subscription management With E mail and Text sms

Rating and review management With Website

Loyalty management With E mail and User generated content and Blogs

Relationship marketing With E mail

Business development With Offline and On premises

Referral management With E mail and Promotions

Outbound marketing With Website and Chat

Membership management With E mail and Website

Trade show marketing With E mail and Offline and Trade shows

Calendar management With Social media and User generated content and Blogs and E mail and Website

Pest analysis With E mail and User generated content and Blogs

Community building With E mail

Cross selling With Social media

Lead routing

Follower management With Website and Newsletter

Cause marketing

Competitive intelligence With E mail

Telemarketing With Phone calls and E mail and Text sms

Lead scoring With E mail and Text sms

Ad retargeting With Social media and Facebook

Channel management With E mail and Text sms and Social media and Omnichannel

Sales commission management

International marketing

Offer management With E mail

Touchpoint management With E mail and Text sms and Social media and Omnichannel

Trust management With E mail

Performance management With Promotions

Database marketing With E mail

Partner marketing With E mail and Mobile and Mobile app

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Popular Business Setting
for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used ActiveCampaign to Increase sales & revenue and Acquire customers

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IT and Other Capabilities
for ActiveCampaign

  • Low
  • Medium
  • High

data

Data Export

Data Import

Support

Email Support

Phone Support

24/7 Support

Chat Support

Other

AI Powered

Analytics

Custom Reports

Failure Risk Guidance Security Report ?

See Sample Risk Report

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

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First 5 Reports are Free

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Vendor Profile Details

Company Name Activecampaign
Year Founded 2003
HQ Location 1 North Dearborn St, 5th Floor, Chicago, IL 60602
Employees 251-500
Social
Financials Private