ActiveCampaign Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.

Other use cases:

  • Contact List Management
  • Onboarding
  • Workflow Management
  • Helpdesk Management
  • Generation Of New Leads
  • Drip Marketing
  • Lead Tracking
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
See all business priorities See less business priorities

ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data

ActiveCampaign works with different mediums / channels such as E-Mail,

ActiveCampaign's features include Personalization, Templates, Landing Page, etc.

Reviews

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als." - Lori Taylor

ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring, Act-On, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on ActiveCampaign Use Cases

What solutions does ActiveCampaign provide for Engagement Management?

How can ActiveCampaign optimize your Communication Management Workflow?

How can ActiveCampaign enhance your Campaign Management process?

What makes ActiveCampaign ideal for Contact List Management?

What benefits does ActiveCampaign offer for Onboarding?

94+ more Business Use Cases

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports

7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Lori Taylor

The Produce Moms

Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports

7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry

Case Studies

COMPANY INDUSTRY CASE STUDIES
ActiveCampaign case study
NA
Case Study Billetto

Achieved A 50% Increase In Email Open Rates And A 250% Increase In Click-Through Rates Using Activecampaign'S Automation And Segmentation Tools.

Read More
ActiveCampaign case study
NA
CASE STUDY Caffeine Army

Increased Revenue By 300% And Achieved A 60% Increase In Email Open Rates

Read More
ActiveCampaign case study
Education
Education
CASE STUDY MentorShow

MentorShow achieved a 99.88% deliverability rate, doubled open rates, and quintupled click-through rates since 2021 by automating lead management and personalization with ActiveCampaign.

Read More

Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring and Act-On are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

Activecampaign News

DNAKE Releases Cloud Platform V1.6.0: Enhancing Smart Intercom Efficiency and Security

ActiveCampaign enhances its executive team with new CMO, CRO, and CSO, aiming to strengthen its go-to-market strategy.

14/10/2024 - source

Activecampaign Expands Executive Team With Proven Martech Innovators

ActiveCampaign expands its executive team by adding a new CMO, CRO, and CSO to enhance its go-to-market strategy.

06/10/2024 - source

Activecampaign Feeds

Making ActiveCampaign more accessible for All Businesses

ActiveCampaign

Making ActiveCampaign more accessible for All Businesses

At ActiveCampaign, we thrive on innovation and growth. Our amazing customers consistently highlight the expanding benefits of marketing automation and how ActiveCampaign drives their success. From one small business customer in 2003 to over 150,000 customers of all sizes today, our mission has always been rooted in helping these companies grow through the advantage of Read more...

This post Making ActiveCampaign more accessible for All Businesses first appeared on ActiveCampaign and is written by jason

21/07/2024 - source

Franchise Digital Marketing: Email and SMS 101

ActiveCampaign

Franchise Digital Marketing: Email and SMS 101

While all marketing has its challenges, franchise marketers have unique obstacles to overcome when trying to build the best possible franchise digital marketing strategy. For one, franchise marketers have to balance multi-location marketing all while staying on brand. They also have to personalize their marketing for specific shoppers or locations and balance marketing with everything Read more...

This post Franchise Digital Marketing: Email and SMS 101 first appeared on ActiveCampaign and is written by Brad Mitchell

26/06/2024 - source

Activecampaign Profile

Company Name

Activecampaign

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C