ActiveCampaign Overview
ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
Use Cases
Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.
ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data
ActiveCampaign works with different mediums / channels such as E-Mail.
ActiveCampaign's features include Personalization, Templates, Landing Page, etc. and ActiveCampaign support capabilities include AI Powered, Email Support, Phone Support, etc. also ActiveCampaign analytics capabilities include Analytics, and Custom Reports.
Reviews
"I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range." - David Paige
Peer review evidence (same sources as the product rating summary)
"...so I can then just followup with people replies directly through email without a need for constant visits inside...." Peer review by Pawel B, Digital Media Specialist
"...Any service can send emails, but AC take this service to a whole new level...." Peer review by Eric Mulford, CEO, Orange Pavo
"...I like that you offer landing pages in addition to all of the other great features to manage my email campaigns...." Peer review by Janet T, Owner/Founder
ActiveCampaign, GMass, AgencyAnalytics, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for ActiveCampaign
Top Industries
- Marketing and Advertising
- Consumer Services
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
ActiveCampaign Customer wins, Customer success stories, Case studies
What benefits does ActiveCampaign offer for Engagement Management?
How efficiently Does ActiveCampaign manage your Communication Management?
How does ActiveCampaign facilitate Campaign Management?
What makes ActiveCampaign ideal for Contact List Management?
How does ActiveCampaign facilitate Onboarding?
48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. Testimonial By David Paige |
|
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis |
|
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
David Paige David Paige Music |
I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. Testimonial By David Paige |
|
Jeff Davis President Victory Media Group |
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis |
|
Jennifer Tilney Platinum Skin Care |
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end. |
Frequently Asked Questions (FAQ)
What buyers ask before choosing ActiveCampaign
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
What is ActiveCampaign used for?
What are the top features of ActiveCampaign?
Who uses ActiveCampaign?
What are ActiveCampaign alternatives?
Where is ActiveCampaign located?
Peers used ActiveCampaign for engagement management and communication management
ActiveCampaign Competitors
ActiveCampaign Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (30) |
| Analytics | Read Reviews (352) |
| Custom Reports | Read Reviews (2146) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (30) |
| Analytics | Read Reviews (352) |
| Custom Reports | Read Reviews (2146) |
ActiveCampaign Integrations
ActiveCampaign integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for ActiveCampaign
Software Failure Risk Guidance
?for ActiveCampaign
Overall Risk Meter
Top Failure Risks for ActiveCampaign
ActiveCampaign, LLC News
ActiveCampaign Named a Leader in IDC MarketScape: Worldwide Agentic Marketing for Small Businesses 2026 - StreetInsider
ActiveCampaign has been named a Leader in the IDC MarketScape: Worldwide Agentic Marketing for Small Businesses 2026. The recognition highlights ActiveCampaign's capabilities and strategy, particularly its AI engine, Active Intelligence, which enhances marketing automation by proactively recommending actions. The platform's flexibility and broad support are praised, with over 726 agency partners offering expertise.
ActiveCampaign Product Updates & Changelog | Spyingbee
ActiveCampaign launched several updates, including an MCP server that integrates AI assistants like ChatGPT and Claude with its platform. This integration enhances marketing workflows by enabling AI-driven automation and campaign management. Additionally, ActiveCampaign introduced Active Intelligence 3.0, featuring proactive campaign management and AI-driven touchpoint creation.
ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average
ActiveCampaign has launched Active Intelligence: Wavelength, a marketing AI that personalizes campaigns based on a business's own data. This new feature enhances engagement rates by 75% and offers over 300 capabilities, enabling marketers to automate tasks and refine strategies using their own account history and customer data.
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.
ActiveCampaign, LLC Profile
HQ Location
1 North Dearborn St, 5th Floor, Chicago, IL 60602
Employees
1001-5000
Social
Financials
SERIES C
