ActiveCampaign Overview

This is a summary of the comprehensive capabilities and benefits of ActiveCampaign based on over 17414 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring, Act-On, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if ActiveCampaign is right for your needs? Our Cuspera AI engine can evaluate how ActiveCampaign fits your specific business needs, industry, and context. Get your personalized assessment report today.

ActiveCampaign supports business activities such as:

  • Engagement Management
  • Communication Management
  • Campaign Management
  • Contact List Management
  • Training & Onboarding

ActiveCampaign can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, ActiveCampaign's capabilities include Personalization, Templates, Landing Page, etc.

ActiveCampaign was founded in 2003. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti

Cuspera Reviews

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using ActiveCampaign.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.90/5

Read Reviews (905)

"...Plus, keeping our clients' subscribers engaged and connected through loyalty club automations, product follow up automations, and email marketing content!...."
engaging and following up

4.90/5

Read Reviews (786)

"...I have personalised automated emails going out to prospects at each step of our sales and engagement process...."
engaging with scheduling & cadence

3.42/5

Read Reviews (1)

"...I've systematized my newsletter cadence and am publishing to my list much more regularly than I ever have before with any other mailing client...."
Communication Management with E-Mail

4.46/5

Read Reviews (792)

"...Automations are really helpful as long as email marketing (sending my newsletter, analizing the impact it has)...."
sending & publishing communications

4.50/5

Read Reviews (665)

"...My email marketing is automated and I can take 1 hour a month instead of time weekly to send out emails...."
tracking & monitoring communications

4.70/5

Read Reviews (115)

"...I practically beg my colleagues to switch to ActiveCampaign, especially if they re moving into more business automation and want to accurately and efficiently track their email list activity...."
Campaign Management with E-Mail

4.69/5

Read Reviews (447)

"...That is so important for making great progress with setting up your campaigns and managing your contacts...."
campaign analytics

4.44/5

Read Reviews (89)

"...And looking back on analytics for many campaigns at one time, in one list makes it easier to compare which campaigns have done best and what ti replicate in the future...."
campaign monitoring

4.86/5

Read Reviews (66)

"...Consider one of these 10 options: Campaign Monitor GetResponse SendPlus ActiveCampaign MailChimp BenchMark ConvertKit AWeber Emma Drip ..."
PEER EXPERIENCES
Engagement Management with E-Mail

4.90/5

Read Reviews (905)

"...Plus, keeping our clients' subscribers engaged and connected through loyalty club automations, product follow up automations, and email marketing content!...." Peer review by Denita P
engaging and following up

4.90/5

Read Reviews (786)

engaging with scheduling & cadence

4.90/5

Read Reviews (1)

Communication Management with E-Mail

4.46/5

Read Reviews (792)

"...Automations are really helpful as long as email marketing (sending my newsletter, analizing the impact it has)...." Peer review by Patricia M, Profesora Negotiation Skills
sending & publishing communications

4.46/5

Read Reviews (665)

tracking & monitoring communications

4.46/5

Read Reviews (115)

Campaign Management with E-Mail

4.69/5

Read Reviews (447)

"...That is so important for making great progress with setting up your campaigns and managing your contacts...." Peer review by Petra M., Management Consulting
campaign analytics

4.69/5

Read Reviews (89)

campaign monitoring

4.69/5

Read Reviews (66)

94+ more Business Use Cases

Our AI advisor, Wyz, harnessed 17414 insights from peers and experts to help you assess how these ActiveCampaign use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Monika Reti

Hipcooks

Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis

Heather Read

Heather Read Photography

As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read
CUSTOMERS TESTIMONIALS

Monika Reti

Hipcooks

Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis

Heather Read

Heather Read Photography

As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read

Case Studies

COMPANY CASE STUDIES
Case Study Bonjoro

How Bonjoro resolved inbox placement issues by implementing deliverability best practices using ActiveCampaign

Read More
Case Study Morrow Audio

Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.

Read More
Case Study TheProduceMoms

How “The Produce Moms” Made a Billion Lunches Healthier Using Content Marketing

Read More

Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring and Act-On are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used ActiveCampaign to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for ActiveCampaign

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.24/5

Read Reviews (593)
Templates

3.06/5

Read Reviews (438)
Landing page

2.71/5

Read Reviews (182)
Dashboard

3.31/5

Read Reviews (146)
Recording

4.29/5

Read Reviews (90)
FEATURES RATINGS AND REVIEWS
Personalization

4.24/5

Read Reviews (593)
Templates

3.06/5

Read Reviews (438)
Landing page

2.71/5

Read Reviews (182)
Dashboard

3.31/5

Read Reviews (146)
Recording

4.29/5

Read Reviews (90)

IT and Other Capabilities

for ActiveCampaign

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.62/5

Read Reviews (567)
Data Import

3.46/5

Read Reviews (1400)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.62/5

Read Reviews (567)
Data Import

3.46/5

Read Reviews (1400)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.32/5

Read Reviews (471)
Phone Support

3.88/5

Read Reviews (247)
Chat Support

3.88/5

Read Reviews (388)
24/7 Support

3.79/5

Read Reviews (2262)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.32/5

Read Reviews (471)
Phone Support

3.88/5

Read Reviews (247)
Chat Support

3.88/5

Read Reviews (388)
24/7 Support

3.79/5

Read Reviews (2262)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

Vendor Profile Details

Company Name

Activecampaign

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C