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ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(28561 Reviews, Testimonials & Expert Opinions)
(28561 Reviews, Testimonials & Expert Opinions)

ActiveCampaign | Marketing Automation Customer Experience tool to create incredible customer experiences

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About ActiveCampaign

ActiveCampaign is a customer experience automation software to support the Customer Success, Marketing and Sales teams to grow their online businesses. Most common users span across blogging communities, agencies, e-commerce, SaaS and Higher Education verticals.

It is primarily used to manage contact and sales, convert more customers, deliver targeted messages and automatically follow up across SMS, website messages, social media, and live chat interactions.

ActiveCampaign provides features such as subscription forms, e-mail segmentation, site tracking and Facebook custom audiences to keep track of leads. Machine Learning powered 'predictive sending' and 'win probability' help to send the right content to the right people and empowering the sales team with appropriate information on whom to target respectively.

Evaluating ActiveCampaign for your Marketing Automation need?

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Our AI advisor, Wyz, harnessed 28561 insights from peers and experts who used ActiveCampaign to help you determine how well it fits your Marketing Automation needs.

Reviews - Case Studies

Case Study Museum of Science and Industry, Chicago

ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity. Other tools couldn’t do all three.

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ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity. Other tools couldn’t do all three.

Read Story →

Case Study Hipcooks

How a Cooking School Gets 70% Customer Retention with ActiveCampaign

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How a Cooking School Gets 70% Customer Retention with ActiveCampaign

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Case Study Morrow Audio

Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.

Read Story →

Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.

Read Story →

Peer and Expert Opinions
for ActiveCampaign

Goals

Acquire customers and Increase sales & revenue are the most popular goals peers achieved using ActiveCampaign .

Other goals:

  • Enhance customer relationships
  • Enter new markets internationally or locally
  • Improve ROI
  • Launch new products
  • Scale best practices
  • Improve internal communications
  • Increase customer life time value
  • Build brand awareness
  • Grow market share
  • Improve brand engagement
  • Improve digital and social presence
  • Improve efficiency
  • Manage risk
  • Shorten ramp up time
  • Establish thought leadership
  • Improve stakeholder relations
See all goals See less goals

Channels

It is the best suited for e-mail, website, social media, channels.

Other channels:

  • phone calls
  • newsletter
  • text SMS
  • chat
  • promotions
  • offline
  • user generated content
  • blogs
  • Facebook
  • on premises
  • point of sale
  • mass media
  • coupons
  • mobile
  • video
  • trade shows
  • mobile app
  • omnichannel
  • Facebook at work
  • games
  • support groups
  • display advertisement
  • Instagram
  • LinkedIn
  • review sites
  • events
  • Pinterest
  • causes and charity
  • Facebook page
  • out of home
  • brochure
  • Tripadvisor
  • channel partners
  • Slack
  • G2crowd
See all channels See less channels

Processes

Peers recommend communication management, engagement management, campaign management, as the business processes that they have been most satisfied while using ActiveCampaign .

Read Peer and Expert Experience for Business Use Cases

Communication management With E mail

Sending & publishing communications With E mail

Tracking & monitoring communications With E mail and Website

Engagement management With E mail

Engaging and following up With E mail

Campaign management With E mail

Campaign analytics With E mail

Campaign monitoring With E mail and Website

Contact list management With E mail

Creating contact list With E mail and Website

Tracking contacts With E mail and Website

Contacts history With E mail

Training & onboarding With E mail

Workflow management With E mail

Drip marketing With E mail

Helpdesk management

Generation of new leads With E mail

Lead tracking With E mail and Website

Advertisement With Social media and Facebook

Social media management With Social media and E mail and Website

Social media analytics With E mail and Social media

Monitoring social media With Social media and E mail and Website

Engaging on social media With Social media and User generated content and Blogs and E mail and Newsletter

Scheduling post to social media With Social media and E mail and User generated content and Blogs and Newsletter

Lead nurturing With E mail

Content management With E mail

Content curation With E mail and Text sms

Content publishing With Promotions and E mail

Content sharing With E mail and Website

Searching for content With E mail

Lead management With E mail

Capturing leads With E mail and Website and Social media

Lead engagement With E mail

Segmentation and targeting With E mail

Customer case management With E mail

Lead qualification With E mail and Website

Lead qualification: behavioural With E mail and Website

Lead qualification: technographic

Coaching With E mail

Sales document management With Website and E mail

Proposal & quote management With E mail and Website and Chat and Phone calls

Contract management

Digital signature With E mail and Website

Relationship management With E mail

Pipeline management With E mail

Inbound marketing With Phone calls

Digital marketing With E mail

Personalized marketing With E mail

Conversion management With E mail

Promotion management With E mail and Newsletter and Promotions

Deal management With Newsletter and E mail

Lifetime value management

Discount management With Newsletter and E mail and Promotions

Event management With E mail and Promotions

Knowledge management With Chat and Phone calls and User generated content and Blogs

Upselling With E mail

White labeling With E mail and Newsletter

Customer feedback management With Promotions

Measuring net promoter score With Promotions

Measuring customer satisfaction

Rating and review management With Website

Lead analytics With E mail and Social media

Products & pricelist management With E mail

Courses & assessment With E mail and User generated content and Blogs and Chat

Create learning path With User generated content and Blogs and Chat and E mail

Funnel analysis With E mail

Collaboration With Phone calls

Channel marketing With E mail and Omnichannel and Newsletter

Sales call management With Phone calls and Text sms and E mail and Website

Call recording With Text sms and Phone calls

Call scoring With Phone calls and E mail and Website

Meeting management

Direct marketing With E mail

Trade show marketing With Offline and Trade shows and E mail

Product marketing With E mail

Account management With E mail and Website

Social media marketing With Social media and E mail and Omnichannel

Market research

Relationship marketing With E mail

Subscription management With E mail and Text sms

Loyalty management With E mail and User generated content and Blogs

Business development With Offline and On premises

Referral management With E mail and Promotions

Community building With E mail and Offline and On premises

Outbound marketing With Website and Chat

Membership management With E mail and Website

Calendar management With Social media and User generated content and Blogs and E mail and Website

Pest analysis With E mail and User generated content and Blogs

Performance management With E mail and Promotions

Cross selling With Social media

Lead routing

Follower management With Website and Newsletter

Cause marketing

Competitive intelligence With E mail

Market survey

Telemarketing With Phone calls and E mail and Text sms

Lead scoring With E mail and Text sms

Ad retargeting With Social media and Facebook

Channel management With E mail and Text sms and Social media and Omnichannel

Sales commission management

International marketing

Offer management With E mail

Public relations With E mail

Playbook creation With E mail

Touchpoint management With E mail and Text sms and Social media and Omnichannel

Trust management With E mail

Database marketing With E mail

Partner marketing With E mail and Mobile and Mobile app

See allless Activities

Popular Business Setting
for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used ActiveCampaign to Acquire customers and Increase sales & revenue

Verify if it works for you

IT and Other Capabilities
for ActiveCampaign

  • Low
  • Medium
  • High

data

Data Export

Data Import

Support

Email Support

Phone Support

24/7 Support

Chat Support

Other

AI Powered

Analytics

Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

Vendor Profile Details

Company Name Activecampaign
Year Founded 2003
HQ Location 1 North Dearborn St, 5th Floor, Chicago, IL 60602
Employees 251-500
Social
Financials Private