ActiveCampaign Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.

Other use cases:

  • Contact List Management
  • Onboarding
  • Workflow Management
  • Helpdesk Management
  • Generation Of New Leads
  • Drip Marketing
  • Lead Tracking
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
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ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data

ActiveCampaign works with different mediums / channels such as E-Mail.

ActiveCampaign's features include Personalization, Templates, Landing Page, etc. and ActiveCampaign support capabilities include AI Powered, Email Support, Phone Support, etc. also ActiveCampaign analytics capabilities include Analytics, and Custom Reports.

Reviews

"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on." - Heather Read

ActiveCampaign, GMass, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on ActiveCampaign Use Cases

How efficiently Does ActiveCampaign manage your Engagement Management?

Why is ActiveCampaign the best choice for Communication Management?

Why is ActiveCampaign the best choice for Campaign Management?

What Are the key features of ActiveCampaign for Contact List Management?

How does ActiveCampaign address your Onboarding Challenges?

94+ more Business Use Cases

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Heather Read

Heather Read Photography
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read
ActiveCampaign testimonial

Monika Reti

Hipcooks
Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Heather Read

Heather Read Photography
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read
ActiveCampaign testimonial

Monika Reti

Hipcooks
Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar

Case Studies

Accounting

CASE STUDY INSTADRIVE

ActiveCampaign helped INSTADRIVE, a German company, improve their email marketing under strict data protection laws. INSTADRIVE used ActiveCampaign's automation to manage double opt-in requirements a...nd segment their audience. They required website visitors to provide emails to access pricing, then used automated follow-up emails. As a result, INSTADRIVE achieved a 12% average click-through rate and doubled their revenue from follow-up emails. ActiveCampaign enabled INSTADRIVE to reach more customers and grow their business.

Read more →
Education

CASE STUDY Cognita Schools Brasil

ActiveCampaign’s CRM helped Cognita Schools Brasil standardize and automate lead capture across six schools. Before, each school used different lead generation methods. With ActiveCampaign, they crea...ted over 100 custom forms for enrollments, visits, and events. The CRM enabled a 51% visit-to-enrollment conversion rate. Cognita Schools Brasil saw new student growth above the market average during the 2024 enrollment cycle.

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Education

CASE STUDY Krajowe Centrum Edukacyjne

ActiveCampaign helped Krajowe Centrum Edukacyjne modernize education access in Poland. The company used ActiveCampaign for marketing automation, CRM, and SMS marketing. This allowed them to organize ...customer data and automate key processes. As a result, they saw a 28% increase in sales conversions, 15% revenue growth, and saved 30 hours per week. They also added 1,000 contacts to their database each month.

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CASE STUDY Tower

ActiveCampaign helped Tower, a German SaaS company, improve customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding e...mail sequence and improved their newsletter strategy. As a result, Tower achieved a 50% open rate on onboarding emails, a 4x increase in newsletter click-through rates, and added 150,000 subscribers to their email list.

Read more →
Non-Profit Organization Management

CASE STUDY YMCA of Alexandria

ActiveCampaign helped the YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and Email Templates. The YMCA faced challenges with manual marketing and reaching diverse community membe...rs. With ActiveCampaign, they automated marketing, improved segmentation, and personalized communications. This led to a 12.8% click-through rate, much higher than the 2% industry average, and a 27% average growth in their contact list.

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Information Technology and Services

CASE STUDY Kommunicate

ActiveCampaign helped Kommunicate automate their marketing and sales processes. Kommunicate struggled to manage rapid growth and manual communication. They used ActiveCampaign to automate onboarding,... customer communications, and billing notifications. This led to 66% quarterly growth and a 1.5x increase in conversions. Kommunicate also achieved a 24% open rate on customer and prospect emails.

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Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

GMass, AgencyAnalytics, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

ActiveCampaign, LLC News

Product

ActiveCampaign Unveils Active Intelligence for Marketing

ActiveCampaign has launched Active Intelligence, a new AI-powered user experience integrated throughout its marketing automation platform. The update brings advanced automation, conversational workspaces, autonomous agents, and performance insights, enabling AI-driven marketing orchestration for businesses seeking smarter customer engagement.

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Product

ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation

ActiveCampaign launched Active Intelligence, a new AI-powered suite designed to enhance its marketing automation platform. The solution integrates generative AI and predictive analytics to help businesses personalize customer journeys, automate campaign optimization, and drive higher engagement. Active Intelligence aims to streamline complex marketing workflows and deliver actionable insights for improved campaign performance.

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Partnership

Wix Partners with ActiveCampaign to Enhance Customer Engagement and Marketing Automation

Wix.com has formed a strategic partnership with ActiveCampaign to integrate advanced marketing automation tools into the Wix platform. Wix users can now access ActiveCampaign's email marketing, CRM, lead scoring, and web analytics features, enabling personalized customer experiences and streamlined workflow automation.

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Executive

DNAKE Releases Cloud Platform V1.6.0: Enhancing Smart Intercom Efficiency and Security

ActiveCampaign enhances its executive team with new CMO, CRO, and CSO, aiming to strengthen its go-to-market strategy.

Read more →

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Company Website

https://www.activecampaign.com/

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C