ActiveCampaign Overview

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. It creates meaningful experiences for their customers.

ActiveCampaign provides features such as subscription forms, e-mail segmentation, site tracking and Facebook custom audiences to keep track of leads. Machine Learning powered 'predictive sending' and 'win probability' help to send the right content to the right people and empowering the sales team with appropriate information on whom to target respectively.

Cuspera Reviews

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using ActiveCampaign.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.90/5

Read Reviews (905)

"...ActiveCampaign is well suited for basic scenarios such as daily emailing, follow-up emails, invites, thank you emails or reminders...."
engaging and following up

4.90/5

Read Reviews (786)

"...These leads then need to be chased and followed up with which can all be done with automations rather than manual emails...."
engaging with scheduling & cadence

3.42/5

Read Reviews (1)

"...I've systematized my newsletter cadence and am publishing to my list much more regularly than I ever have before with any other mailing client...."
Communication Management with E-Mail

4.46/5

Read Reviews (792)

"...The days of sending a broadcast email to thousands on a list is definitely past...."
sending & publishing communications

4.50/5

Read Reviews (665)

"...It's easy for me to send email and track analytics......"
tracking & monitoring communications

4.70/5

Read Reviews (115)

"...Campaign Monitor is an email marketing software that embraces its position as a user-friendly platform...."
Campaign Management with E-Mail

4.69/5

Read Reviews (447)

"...ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must...."
campaign analytics

4.44/5

Read Reviews (89)

"...ActiveCampaign will manage the databse, sign-ups, unsubscribes, bounces, etc. as well as reporting on the campaigns...."
campaign monitoring

4.86/5

Read Reviews (66)

"...Consider one of these 10 options: Campaign Monitor GetResponse SendPlus ActiveCampaign MailChimp BenchMark ConvertKit AWeber Emma Drip ..."
PEER EXPERIENCES
Engagement Management with E-Mail

4.90/5

Read Reviews (905)

"...ActiveCampaign is well suited for basic scenarios such as daily emailing, follow-up emails, invites, thank you emails or reminders...." Peer review by Audréa Trinh, Marketing Manager, Neocase Software.
engaging and following up

4.90/5

Read Reviews (786)

engaging with scheduling & cadence

4.90/5

Read Reviews (1)

Communication Management with E-Mail

4.46/5

Read Reviews (792)

"...The days of sending a broadcast email to thousands on a list is definitely past...." Peer review by Doug P
sending & publishing communications

4.46/5

Read Reviews (665)

tracking & monitoring communications

4.46/5

Read Reviews (115)

Campaign Management with E-Mail

4.69/5

Read Reviews (447)

"...ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must...." Peer review by Employee in Marketing
campaign analytics

4.69/5

Read Reviews (89)

campaign monitoring

4.69/5

Read Reviews (66)

94+ more Business Use Cases

Our AI advisor, Wyz, harnessed 17414 insights from peers and experts to help you assess how these ActiveCampaign use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Monika Reti

Hipcooks

Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti

Heather Read

Heather Read Photography

As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
CUSTOMERS TESTIMONIALS

Monika Reti

Hipcooks

Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti

Heather Read

Heather Read Photography

As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar

Case Studies

COMPANY CASE STUDIES
Case Study Bonjoro

How Bonjoro resolved inbox placement issues by implementing deliverability best practices using ActiveCampaign

Read More
Case Study Museum of Science and Industry, Chicago

ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity. Other tools couldn’t do all three.

Read More
Case Study Chicago Food Planet

ActiveCampaign has so many versatile functions! We’re able to simplify the entirety of the funnel from the beginning to the end. When I moved from our old system to ActiveCampaign, I freed up about 30% of my time.

Read More

Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. It creates meaningful experiences for their customers.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, Sharpspring and Act-On are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used ActiveCampaign to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for ActiveCampaign

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.24/5

Read Reviews (593)
Templates

3.06/5

Read Reviews (438)
Landing page

2.71/5

Read Reviews (182)
Dashboard

3.31/5

Read Reviews (146)
Recording

4.29/5

Read Reviews (90)
FEATURES RATINGS AND REVIEWS
Personalization

4.24/5

Read Reviews (593)
Templates

3.06/5

Read Reviews (438)
Landing page

2.71/5

Read Reviews (182)
Dashboard

3.31/5

Read Reviews (146)
Recording

4.29/5

Read Reviews (90)

IT and Other Capabilities

for ActiveCampaign

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.62/5

Read Reviews (567)
Data Import

3.46/5

Read Reviews (1400)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.62/5

Read Reviews (567)
Data Import

3.46/5

Read Reviews (1400)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.32/5

Read Reviews (471)
Phone Support

3.88/5

Read Reviews (247)
Chat Support

3.88/5

Read Reviews (388)
24/7 Support

3.79/5

Read Reviews (2262)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.32/5

Read Reviews (471)
Phone Support

3.88/5

Read Reviews (247)
Chat Support

3.88/5

Read Reviews (388)
24/7 Support

3.79/5

Read Reviews (2262)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

Vendor Profile Details

Company Name

Activecampaign

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

501-1000

Social

Financials

Private