ZoomInfo Overview

Here’s the scoop on ZoomInfo! We've gathered over 9406 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

ZoomInfo, Clearbit Enrichment, Linkedin Sales Navigator, Cognism, Cognism, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if ZoomInfo is right for your needs? Our Cuspera AI engine can evaluate how ZoomInfo fits your specific business needs, industry, and context. Get your personalized assessment report today.

ZoomInfo supports business activities such as:

  • Generation Of New Leads
  • Lead Qualification
  • Account Management
  • Contact List Management
  • Engagement Management

ZoomInfo can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Grow Market Share, Improve ROI, etc. It can help manage these activities if you use User Generated Content and Blogs for these needs. As a solution, ZoomInfo's capabilities include Personalization, Alerts: Popups & Notifications, Recording, etc.

ZoomInfo was founded in 2000. Computer Software Vertical is its biggest customer base.

Reviews

"We use ZoomInfo to enrich, qualify, and engage with every lead across all of our inbound and outbound sales efforts. " - Derek Eid

ZoomInfo Reviews

378 buyers and buying teams have used Cuspera to assess how well ZoomInfo solved their Sales Intelligence needs. Cuspera uses 9406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using ZoomInfo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Navigation
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Generation Of New Leads , Lead Qualification , Account Management , as the business use cases that they have been most satisfied while using ZoomInfo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Generation Of New Leads

4.89/5

Read Reviews (443)

"...The benefits are being able to generate opportunities quicker by reaching decision makers you wouldn't otherwise speak with...."
Lead Qualification

4.77/5

Read Reviews (307)

"...We use different aspects of their data such as technographics, location, industry, etc...."
lead qualification: technographic

4.64/5

Read Reviews (112)

"...Really helpful for startup tech companies...."
lead qualification: demographic

4.93/5

Read Reviews (109)

"...We also verify our email contact information and phone numbers...."
lead qualification: firmographic

4.87/5

Read Reviews (29)

"...Datanyze, HGData & DemandMatrix provide data about companies that are installing & uninstalling technologies, tools or vendors (e.g: MadKudu uninstalled Drift 30 days ago:) Firmographics: Clearbit, Zoominfo & DiscoverOrg offer data enrichment tools starting from a website domain or email, providing everything from headquarter location to employee count. ..."
lead qualification: behavioural

4.46/5

Read Reviews (4)

"...Easy to import the Direct Line into the prospects lead or contact record..."
Account Management with User Generated Content and Blogs

4.96/5

Read Reviews (272)

"...EverString is very well suited for companies new to ABM that need to start building out their best fit account lists...."
PEER EXPERIENCES
Generation Of New Leads

4.89/5

Read Reviews (443)

"...The benefits are being able to generate opportunities quicker by reaching decision makers you wouldn't otherwise speak with...." Peer review by User in Internet, Internet
Lead Qualification

4.77/5

Read Reviews (307)

"...We use different aspects of their data such as technographics, location, industry, etc...." Peer review by Director in Marketing
lead qualification: technographic

4.77/5

Read Reviews (112)

lead qualification: demographic

4.77/5

Read Reviews (109)

lead qualification: firmographic

4.77/5

Read Reviews (29)

lead qualification: behavioural

4.77/5

Read Reviews (4)

Account Management with User Generated Content and Blogs

4.96/5

Read Reviews (272)

"...EverString is very well suited for companies new to ABM that need to start building out their best fit account lists...." Peer review by Raheel Alam, Salesforce Administrator, BombBomb

76+ more Business Use Cases

Our AI advisor, Wyz, harnessed 9406 insights from peers and experts to help you assess how these ZoomInfo use cases fit your Sales Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Derek Eid

Manager of Global Territory Development

Vectra

We use ZoomInfo to enrich, qualify, and engage with every lead across all of our inbound and outbound sales efforts. Testimonial By Derek Eid
ZoomInfo testimonial

John Pellegrino

Sales Development Manager

DataBank IMX

We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization. Testimonial By John Pellegrino
ZoomInfo testimonial

Justin Hiatt

Vice President of Digital Sales

Workfront

With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year. Testimonial By Justin Hiatt
CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Derek Eid

Manager of Global Territory Development

Vectra

We use ZoomInfo to enrich, qualify, and engage with every lead across all of our inbound and outbound sales efforts. Testimonial By Derek Eid
ZoomInfo testimonial

John Pellegrino

Sales Development Manager

DataBank IMX

We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization. Testimonial By John Pellegrino
ZoomInfo testimonial

Justin Hiatt

Vice President of Digital Sales

Workfront

With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year. Testimonial By Justin Hiatt

Case Studies

COMPANY CASE STUDIES
ZoomInfo case study
Case Study Drip

Drip Shortened Sales Cycle by 16% QoQ

Read More
ZoomInfo case study
Case Study Workfront

Learn how Workfront Increased pipeline by 90% YoY

Read More
ZoomInfo case study
Case Study DataBank IMX

How DataBank IMX Consolidated 5 legacy databases into one single source of truth

Read More

Video

ZoomInfo Tips: How To Use Intent Topics For Sales Prospecting

Video Thumbnail

Frequently Asked Questions(FAQ)

for ZoomInfo

What is ZoomInfo?

Zoominfo is a B2B business solutions software for enterprises, enabling sales, marketing and account management teams with business leads and contacts, and marketing automation solutions that enable faster conversion of prospects to customer.

What is ZoomInfo used for?

ZoomInfo is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Lead Qualification and Account Management .

What are the top features of ZoomInfo?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of ZoomInfo.

Who uses ZoomInfo?

ZoomInfo is used by Computer Software, Information Technology And Services and Internet among other industries.

What are ZoomInfo alternatives?

Clearbit Enrichment, Linkedin Sales Navigator, Cognism and Cognism are popular alternatives for ZoomInfo.

Where is ZoomInfo located?

ZoomInfo is headquartered at Vancouver, WA.

Popular Business Setting

for ZoomInfo

Top Industries

  • Computer Software
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business
lightning

Peers used ZoomInfo to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for ZoomInfo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.67/5

Read Reviews (451)
Alerts: popups & Notifications

4.05/5

Read Reviews (217)
Recording

3.77/5

Read Reviews (106)
Dashboard

4.40/5

Read Reviews (43)
Widgets

4.14/5

Read Reviews (39)
FEATURES RATINGS AND REVIEWS
Personalization

3.67/5

Read Reviews (451)
Alerts: popups & Notifications

4.05/5

Read Reviews (217)
Recording

3.77/5

Read Reviews (106)
Dashboard

4.40/5

Read Reviews (43)
Widgets

4.14/5

Read Reviews (39)

IT and Other Capabilities

for ZoomInfo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (909)
Data Export

3.50/5

Read Reviews (655)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (909)
Data Export

3.50/5

Read Reviews (655)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.45/5

Read Reviews (82)
24/7 Support

4.26/5

Read Reviews (1092)
Email Support

4.20/5

Read Reviews (77)
Chat Support

4.15/5

Read Reviews (54)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.45/5

Read Reviews (82)
24/7 Support

4.26/5

Read Reviews (1092)
Email Support

4.20/5

Read Reviews (77)
Chat Support

4.15/5

Read Reviews (54)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)

Software Failure Risk Guidance

?

for ZoomInfo

Overall Risk Meter

Low Medium High

Top Failure Risks for ZoomInfo

Vendor Profile Details

Company Name

Zoominfo

Company Website

https://www.zoominfo.com/

Year Founded

2000

HQ Location

Vancouver, WA

Employees

1001-5000

Social

Financials

PRIVATE