ZoomInfo Overview

Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Use Cases

Customers recommend Generation Of New Leads, Lead Qualification, Account Management, as the business use cases that they have been most satisfied with while using ZoomInfo.

Other use cases:

  • Contact List Management
  • Engagement Management
  • Business Development
  • Lead Management
  • Telemarketing
  • Campaign Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using ZoomInfo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Navigation
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Internal Communications
See all business priorities See less business priorities

ZoomInfo Use-Cases and Business Priorities: Customer Satisfaction Data

ZoomInfo works with different mediums / channels such as User Generated Content. and Blogs.

ZoomInfo's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and ZoomInfo support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also ZoomInfo analytics capabilities include Analytics, and Custom Reports.

Reviews

"We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization." - John Pellegrino

Peer review evidence (same sources as the product rating summary)

"...I also like that you can see the organizational chart for each company which helps when generating leads for our sales team...." Peer review by User in Staffing and Recruiting, Human Resources
"...I use it to locate/verify contact information for prospects, as well as sometimes to locate the right person using the Org Chart function...." Peer review by Contributor in Sales
"...It is mostly being used by sales and marketing to identify accounts to target and gain contact information...." Peer review by Andrew Brisebois, Business Development, Acro Media Inc

ZoomInfo, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ZoomInfo

Top Industries

  • Computer Software
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

ZoomInfo is popular in Computer Software, Information Technology And Services, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

ZoomInfo Customer wins, Customer success stories, Case studies

Why is ZoomInfo the best choice for Generation Of New Leads?

What Are the key features of ZoomInfo for Lead Qualification?

How can ZoomInfo optimize your Account Management Workflow?

What makes ZoomInfo ideal for Contact List Management?

How can ZoomInfo enhance your Engagement Management process?

378 buyers and buying teams have used Cuspera to assess how well ZoomInfo solved their Sales Intelligence needs. Cuspera uses 9406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

John Pellegrino

Sales Development Manager

DataBank IMX

We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization. Testimonial By John Pellegrino
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
ZoomInfo testimonial

Sean Goldie

Senior Segment Marketing Manager

Concur

ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching. Of all the data we used from ZoomInfo, the vast majority had direct dial phone numbers, which we used to enable autodialing campaigns. We live in our CRM and our success is dependent on a high volu...me of quality data.

Testimonial By Sean Goldie
CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

John Pellegrino

Sales Development Manager

DataBank IMX

We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization. Testimonial By John Pellegrino
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
ZoomInfo testimonial

Sean Goldie

Senior Segment Marketing Manager

Concur

ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching. Of all the data we used from ZoomInfo, the vast majority had direct dial phone numbers, which we used to enable autodialing campaigns. We live in our CRM and our success is dependent on a high volu...me of quality data.

Testimonial By Sean Goldie
 

Tide Rock Holdings - Financial Services - Medium

Buyout Firm Tide Rock Holdings Captures Leads in Under 48 Hours With ZoomInfo

Vancouver, USA

Tide Rock Holdings used ZoomInfo's B2B data and demand-generation tools to align sales and marketing at Interconnect Solutions Company (ISC). This integration enabled ISC to capture high-quality lead...s in under 48 hours, significantly reducing the time from months. The alignment improved targeted campaigns and increased return on ad spend, showcasing ZoomInfo's impact on demand generation and sales efficiency.

Read on →
 

DemandCapture - Demand Generation - Medium

DemandCapture Books Nearly 1, 000 Meetings a Month with ZoomInfo

New York, USA

DemandCapture, a demand-generation firm, leverages ZoomInfo's real-time data and tools to book nearly 1,000 meetings monthly. By using ZoomInfo's firmographic filters and real-time buying signals, De...mandCapture achieves a 90-second SLA for engaging prospects, resulting in exponential revenue growth.

Read on →
 

DemandCapture - Marketing And Sales - Medium

DemandCapture Boosts Meeting Volume with ZoomInfo's Real-Time Data

DemandCapture significantly boosts its meeting volume by utilizing ZoomInfo's real-time data and demand-generation tools, setting nearly 1,000 meetings monthly. This adoption underscores the strategi...c importance of speed and real-time data in B2B sales, as DemandCapture engages prospects within 90 seconds of a qualifying signal. The partnership highlights a shift towards AI-driven go-to-market strategies.

Read on →

Willamette University - Education - Medium

Salem, USA

Willamette University used ZoomInfo to improve graduate student recruitment. Before ZoomInfo, building prospect lists took days and missed key candidates. With ZoomInfo, the team quickly built target...ed lists in minutes, using data on job titles, industries, and locations. This allowed for precise email segmentation and higher engagement rates. Enrollment data showed more students coming from ZoomInfo-sourced leads, proving the tool's value.

OUTFRONT Media - Marketing And Advertising - Large

New York, USA

ZoomInfo Copilot helped OUTFRONT Media modernize its sales process. The company moved from manual prospecting to using data-driven tools. With ZoomInfo, reps could find decision-makers and reach out ...directly. This led to a $100,000 deal closed by an account executive. The platform also improved meeting preparation with real-time company insights. OUTFRONT Media now calls ZoomInfo a game changer for their go-to-market strategy.

Nerdio - Computer Software - Medium

Chicago, USA

Nerdio used ZoomInfo GTM Studio to unify sales and marketing data. Before, teams struggled with siloed information and wasted time on research. With GTM Studio, account briefs now give sellers key co...ntext before calls. Marketing gained a more strategic role in pipeline growth. Reps spend less time on research and more on outreach. The feedback loop between teams is now much tighter.

ZoomInfo Tips: How To Use Intent Topics For Sales Prospecting

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing ZoomInfo

What is ZoomInfo?

Zoominfo is a B2B business solutions software for enterprises, enabling sales, marketing and account management teams with business leads and contacts, and marketing automation solutions that enable faster conversion of prospects to customer.

Zoominfo provides the most accurate contact data that can be directly used for prospecting for customers, and uses AI to analyze previous searches to propose similar contacts for the next outreach. Zoominfo also provides market intelligence on accounts, and automated workflows that push intelligence data into the CRM solution in use.

Zoominfo provides complete details on website visitors including a detailed company profile enabling up-to-date contact information for running campaigns and other marketing activities. Zoominfo integrates with CRM/ERP solutions such as Salesforce, Microsoft Dynamics, Hubspot, Marketo to name a few. Zoominfo data is secured with authentication and encryption.

(Zoominfo has acquired Everstring)

What is ZoomInfo used for?

ZoomInfo is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Lead Qualification and Account Management .

What are the top features of ZoomInfo?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of ZoomInfo.

Who uses ZoomInfo?

ZoomInfo is used by Computer Software, Information Technology And Services and Internet among other industries.

What are ZoomInfo alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for ZoomInfo.

Where is ZoomInfo located?

ZoomInfo is headquartered at Vancouver, WA.
lightning

Peers used ZoomInfo for generation of new leads and lead qualification

ZoomInfo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)

Software Failure Risk Guidance

?

for ZoomInfo

Overall Risk Meter

Low Medium High

Top Failure Risks for ZoomInfo

ZoomInfo Technologies LLC News

Product

ZoomInfo Brings Live Buyer Intent Into Gemini Enterprise AI ...

ZoomInfo has launched a native connector with Gemini Enterprise, Google Cloud's enterprise AI platform, enabling direct access to ZoomInfo's verified account data and real-time buyer intent signals. This integration allows AI agents to enhance account and contact profiles, analyze buyer intent, and surface news, improving contextual awareness for sales and marketing workflows.

Product

ZoomInfo Connector Provides GTM Context Layer for Buyer Intent with ...

ZoomInfo has launched a native connector for Google Cloud's Gemini Enterprise, enhancing buyer intent analysis by integrating ZoomInfo's GTM context layer. This integration allows users to enrich account and contact profiles directly within Gemini Enterprise, leveraging ZoomInfo's extensive data graph. The connector is in public preview, offering enriched data insights for Gemini Enterprise customers globally.

Financial

ZoomInfo Tech Inc Earnings Report: Quarterly & Annual Financial Results ...

ZoomInfo Technologies Inc. released its quarterly and annual earnings report, detailing results, revenue, profit, P&L, balance sheet, cash flow, financial ratios, and peer comparison.

Awards

Independent Research Ranks ZoomInfo the #1 GTM Connector in Anthropic's ...

ZoomInfo has been ranked as the number one go-to-market connector in Anthropic's directory by an independent benchmark from Send. The study evaluated eleven GTM providers over nine weeks, with ZoomInfo consistently leading. The ranking reflects the extensive use of ZoomInfo's GTM.AI context layer, which provides verified company and contact data for AI agents.

ZoomInfo Technologies LLC Profile

Company Website

//zoominfo.com

Year Founded

2000

HQ Location

Vancouver, WA

Employees

1001-5000

Social

Financials

PRIVATE