ZoomInfo Overview

Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Use Cases

Customers recommend Generation Of New Leads, Lead Qualification, Account Management, as the business use cases that they have been most satisfied with while using ZoomInfo.

Other use cases:

  • Contact List Management
  • Engagement Management
  • Business Development
  • Lead Management
  • Telemarketing
  • Campaign Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using ZoomInfo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Navigation
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Internal Communications
See all business priorities See less business priorities

ZoomInfo Use-Cases and Business Priorities: Customer Satisfaction Data

ZoomInfo works with different mediums / channels such as User Generated Content. and Blogs.

ZoomInfo's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and ZoomInfo support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also ZoomInfo analytics capabilities include Analytics, and Custom Reports.

Reviews

"With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year." - Justin Hiatt

Peer review evidence (same sources as the product rating summary)

"...This allows them to prospect into different verticals, organizations, and provides them with top of the funnel lead generation...." Peer review by alim mukhida, AE, Hootsuite
"...Whether our sales reps are searching for contact information or prospecting accounts for their set territories, ZoomInfo is their go-to tool...." Peer review by Frances Hayes, Director of Sales, Salary.com
"...We use it mainly for sourcing contacts to use for ABM companies and finding relevant companies...." Peer review by Corey H., Marketing and Advertising

ZoomInfo, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ZoomInfo

Top Industries

  • Computer Software
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

ZoomInfo is popular in Computer Software, Information Technology And Services, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

ZoomInfo Customer wins, Customer success stories, Case studies

What Are the key features of ZoomInfo for Generation Of New Leads?

Why is ZoomInfo the best choice for Lead Qualification?

What makes ZoomInfo ideal for Account Management?

How does ZoomInfo facilitate Contact List Management?

How does ZoomInfo facilitate Engagement Management?

378 buyers and buying teams have used Cuspera to assess how well ZoomInfo solved their Sales Intelligence needs. Cuspera uses 9406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Justin Hiatt

Vice President of Digital Sales

Workfront

With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year. Testimonial By Justin Hiatt
ZoomInfo testimonial

Fujitsu

With ZoomInfo each member if the Fujitsu sales team saves 4 hours of productivity per week - an efficiency boost equal to hiring 8 full-time employees Testimonial By Fujitsu
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Justin Hiatt

Vice President of Digital Sales

Workfront

With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year. Testimonial By Justin Hiatt
ZoomInfo testimonial

Fujitsu

With ZoomInfo each member if the Fujitsu sales team saves 4 hours of productivity per week - an efficiency boost equal to hiring 8 full-time employees Testimonial By Fujitsu
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
 

ZoomInfo and Pinecone Bring Real-Time, AI-Powered Contact Recommendations to Go-to ...

ZoomInfo has integrated Pinecone's serverless slab architecture and Dedicated Read Nodes to enhance its real-time recommendation engine. This collaboration boosts user engagement by 50%, improves rel...evancy and recall by 2x, and handles 50x more peak request volume. The integration allows ZoomInfo to deliver personalized contact suggestions instantly, significantly reducing customer time-to-action.

Read on →

Willamette University - Education - Medium

Salem, USA

Willamette University used ZoomInfo to improve graduate student recruitment. Before ZoomInfo, building prospect lists took days and missed key candidates. With ZoomInfo, the team quickly built target...ed lists in minutes, using data on job titles, industries, and locations. This allowed for precise email segmentation and higher engagement rates. Enrollment data showed more students coming from ZoomInfo-sourced leads, proving the tool's value.

OUTFRONT Media - Marketing And Advertising - Large

New York, USA

ZoomInfo Copilot helped OUTFRONT Media modernize its sales process. The company moved from manual prospecting to using data-driven tools. With ZoomInfo, reps could find decision-makers and reach out ...directly. This led to a $100,000 deal closed by an account executive. The platform also improved meeting preparation with real-time company insights. OUTFRONT Media now calls ZoomInfo a game changer for their go-to-market strategy.

Nerdio - Computer Software - Medium

Chicago, USA

Nerdio used ZoomInfo GTM Studio to unify sales and marketing data. Before, teams struggled with siloed information and wasted time on research. With GTM Studio, account briefs now give sellers key co...ntext before calls. Marketing gained a more strategic role in pipeline growth. Reps spend less time on research and more on outreach. The feedback loop between teams is now much tighter.

Palo Alto Networks - Computer & Network Security - Very Large

ZoomInfo helped Palo Alto Networks uncover over 1,500 new accounts using sales intelligence data. The platform improved sales productivity with intent data and Scoops, enabling faster prospecting and... pipeline growth. Operations teams used ZoomInfo DaaS and Operations to clean, segment, and deduplicate thousands of accounts, saving significant time. ZoomInfo's company ID and data enrichment features streamlined territory planning and account management. The partnership supports both tactical sales execution and long-term data strategy as Palo Alto Networks scales.

Redwood Logistics - Transportation/Trucking/Railroad - Medium

ZoomInfo helped Redwood Logistics cut cost per click by 99% and save 25 hours each week. The company unified its tech stack and improved data quality using ZoomInfo Marketing and ZoomInfo Operations.... Paid media campaigns became more targeted, boosting clickthrough rates by 310% and impressions by 350%. Automation improved lead routing and conversion rates. Data now flows cleanly into their CRM, making sales and marketing faster and more effective.

ZoomInfo Tips: How To Use Intent Topics For Sales Prospecting

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing ZoomInfo

What is ZoomInfo?

Zoominfo is a B2B business solutions software for enterprises, enabling sales, marketing and account management teams with business leads and contacts, and marketing automation solutions that enable faster conversion of prospects to customer.

Zoominfo provides the most accurate contact data that can be directly used for prospecting for customers, and uses AI to analyze previous searches to propose similar contacts for the next outreach. Zoominfo also provides market intelligence on accounts, and automated workflows that push intelligence data into the CRM solution in use.

Zoominfo provides complete details on website visitors including a detailed company profile enabling up-to-date contact information for running campaigns and other marketing activities. Zoominfo integrates with CRM/ERP solutions such as Salesforce, Microsoft Dynamics, Hubspot, Marketo to name a few. Zoominfo data is secured with authentication and encryption.

(Zoominfo has acquired Everstring)

What is ZoomInfo used for?

ZoomInfo is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Lead Qualification and Account Management .

What are the top features of ZoomInfo?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of ZoomInfo.

Who uses ZoomInfo?

ZoomInfo is used by Computer Software, Information Technology And Services and Internet among other industries.

What are ZoomInfo alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for ZoomInfo.

Where is ZoomInfo located?

ZoomInfo is headquartered at Vancouver, WA.
lightning

Peers used ZoomInfo for generation of new leads and lead qualification

ZoomInfo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)

Software Failure Risk Guidance

?

for ZoomInfo

Overall Risk Meter

Low Medium High

Top Failure Risks for ZoomInfo

ZoomInfo Technologies LLC News

Product

ZoomInfo Launches the GTM.AI CLI, Bringing Verified GTM Data to the Command Line

ZoomInfo has launched the GTM.AI CLI, a command-line tool providing verified go-to-market data access. It integrates with platforms like Salesforce and HubSpot, offering features like company search and enrichment. The CLI supports multiple output formats and enhances data governance, aligning with ZoomInfo's GTM.AI ecosystem.

Product

ZoomInfo launches open-source command-line tool for GTM data access

ZoomInfo has launched the GTM.AI CLI, an open-source command-line tool for accessing its go-to-market data. The tool integrates with ZoomInfo's GTM Context Graph, providing data on over 100 million companies and 500 million contacts. It supports multiple platforms and formats, enhancing data access and enrichment capabilities for users.

Product

ZoomInfo Launches GTM.AI, the Headless GTM Context Layer, to Ground Every AI Agent in ...

ZoomInfo has launched GTM.AI, a headless GTM context layer that integrates with AI agents like Salesforce Agentforce, HubSpot Breeze, and Microsoft Copilot. This platform provides verified intelligence, enabling seamless data access and AI-powered recommendations across various tools. GTM.AI is now generally available, enhancing go-to-market strategies with real-time data and compliance.

Product

ZoomInfo Technologies Inc. (GTM)

ZoomInfo's GTM.AI has been integrated as a native connector within Amazon Quick, enabling teams to access ZoomInfo's data through natural language. This integration enhances data accessibility for company, contact, firmographic, technographic, and intent data.

ZoomInfo Technologies LLC Profile

Company Name

ZoomInfo Technologies LLC

Company Website

//zoominfo.com

Year Founded

2000

HQ Location

Vancouver, WA

Employees

1001-5000

Social

Financials

PRIVATE