ZoomInfo Overview

Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Use Cases

Customers recommend Generation Of New Leads, Lead Qualification, Account Management, as the business use cases that they have been most satisfied with while using ZoomInfo.

Other use cases:

  • Contact List Management
  • Engagement Management
  • Business Development
  • Lead Management
  • Telemarketing
  • Campaign Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using ZoomInfo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Navigation
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Internal Communications
See all business priorities See less business priorities

ZoomInfo Use-Cases and Business Priorities: Customer Satisfaction Data

ZoomInfo works with different mediums / channels such as User Generated Content. and Blogs.

ZoomInfo's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and ZoomInfo support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also ZoomInfo analytics capabilities include Analytics, and Custom Reports.

Reviews

"With ZoomInfo, we’re able to make a real difference in the lives of the Veterans we work with." - Jordie Kern

Peer review evidence (same sources as the product rating summary)

"...With DiscoverOrg, we are contacting thousands of prospects a week New contacts and accounts are added daily...." Peer review by User in Information Technology and Services, Information Technology and Services
"...Whether our sales reps are searching for contact information or prospecting accounts for their set territories, ZoomInfo is their go-to tool...." Peer review by Frances Hayes, Director of Sales, Salary.com
"...Moving into an Account Based Marketing model proved to be difficult to scale...." Peer review by Administrator

ZoomInfo, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ZoomInfo

Top Industries

  • Computer Software
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

ZoomInfo is popular in Computer Software, Information Technology And Services, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

ZoomInfo Customer wins, Customer success stories, Case studies

What makes ZoomInfo ideal for Generation Of New Leads?

What solutions does ZoomInfo provide for Lead Qualification?

What solutions does ZoomInfo provide for Account Management?

How does ZoomInfo facilitate Contact List Management?

Why is ZoomInfo the best choice for Engagement Management?

378 buyers and buying teams have used Cuspera to assess how well ZoomInfo solved their Sales Intelligence needs. Cuspera uses 9406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Jordie Kern

Founder

7 Eagle Group

With ZoomInfo, we’re able to make a real difference in the lives of the Veterans we work with. Testimonial By Jordie Kern
ZoomInfo testimonial

Derek Eid

Manager of Global Territory Development

Vectra

We use ZoomInfo to enrich, qualify, and engage with every lead across all of our inbound and outbound sales efforts. Testimonial By Derek Eid
ZoomInfo testimonial

Sean Goldie

Senior Segment Marketing Manager

Concur

ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching. Of all the data we used from ZoomInfo, the vast majority had direct dial phone numbers, which we used to enable autodialing campaigns. We live in our CRM and our success is dependent on a high volu...me of quality data.

Testimonial By Sean Goldie
CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Jordie Kern

Founder

7 Eagle Group

With ZoomInfo, we’re able to make a real difference in the lives of the Veterans we work with. Testimonial By Jordie Kern
ZoomInfo testimonial

Derek Eid

Manager of Global Territory Development

Vectra

We use ZoomInfo to enrich, qualify, and engage with every lead across all of our inbound and outbound sales efforts. Testimonial By Derek Eid
ZoomInfo testimonial

Sean Goldie

Senior Segment Marketing Manager

Concur

ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching. Of all the data we used from ZoomInfo, the vast majority had direct dial phone numbers, which we used to enable autodialing campaigns. We live in our CRM and our success is dependent on a high volu...me of quality data.

Testimonial By Sean Goldie
 

Demodesk - Sales Software - Medium

Demodesk Cut Daily Prospect Research From Hours to Minutes with ZoomInfo

Munich, Germany

Demodesk, a Munich-based sales meeting and coaching software company, has significantly reduced its daily prospect research time from two to three hours to just 10 to 15 minutes using ZoomInfo's plat...form. This adoption has enhanced data accuracy and improved sales efficiency, allowing reps to focus more on selling. The integration with Salesforce and sales automation tools further streamlined operations.

Read on →
 

ResellerRatings - User Generated Content - Medium

ResellerRatings Cuts Time Spent on Non-Selling Work by 90% with ZoomInfo

Vancouver, USA

ResellerRatings, a user-generated content company, has reduced non-selling work by 90% using ZoomInfo's platform. By automating lead entry, scoring, and routing, ResellerRatings transformed its CRM i...nto a system of insight, allowing its lean team to focus on closing deals. This integration has significantly improved efficiency, with 19% of closed-won business now linked to ZoomInfo.

Read on →
 

Momentum Events - Event Management - Medium

Momentum Events Cleaned Up a Duplicate-Filled CRM with ZoomInfo

Momentum Events utilized ZoomInfo's platform to clean up a CRM filled with duplicate and incomplete records. The organization, which produces live and virtual conferences, benefited from ZoomInfo's b...ulk data deduplication and enrichment capabilities to streamline its database management.

Read on →
 

Syncro - Information Technology And Services - Medium

Seattle, USA

ZoomInfo GTM Studio helped Syncro, an IT management software company, launch 35 campaigns in just a few months. Syncro moved from inbound-only marketing to a data-driven outbound engine. The platform... enabled Syncro to identify managed service providers, automate campaign workflows, and personalize outreach. This led to $400,000 in pipeline and $150,000 in revenue, with $100,000 ARR from website visitor plays. Syncro's marketing team now runs rapid, always-on campaigns without bottlenecks.

 

Snappy - Business Services - Medium

New York, USA

ZoomInfo helped Snappy double its qualified pipeline book rate from 30% to 60%. Snappy used ZoomInfo Copilot to identify intent signals and reach the right buyers at the right time. This led to a mul...ti-year deal with a Fortune 500 company. The platform unified prospecting, account research, and post-sale workflows. Teams now use ZoomInfo daily to monitor signals and personalize outreach.

 

Marissa Pipkin Caiano (VP of Strategic Partnerships, unnamed company) - Business Services - Medium

ZoomInfo helped Marissa Pipkin Caiano launch 250 partnerships in two years by providing accurate contact data. She used ZoomInfo to find key decision makers and shorten sales cycles. The platform ena...bled her to identify new partners and build curated outreach campaigns. Marissa values the personal support from her customer success manager. ZoomInfo is her first choice for building B2B partner programs.

ZoomInfo Tips: How To Use Intent Topics For Sales Prospecting

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing ZoomInfo

What is ZoomInfo?

Zoominfo is a B2B business solutions software for enterprises, enabling sales, marketing and account management teams with business leads and contacts, and marketing automation solutions that enable faster conversion of prospects to customer.

Zoominfo provides the most accurate contact data that can be directly used for prospecting for customers, and uses AI to analyze previous searches to propose similar contacts for the next outreach. Zoominfo also provides market intelligence on accounts, and automated workflows that push intelligence data into the CRM solution in use.

Zoominfo provides complete details on website visitors including a detailed company profile enabling up-to-date contact information for running campaigns and other marketing activities. Zoominfo integrates with CRM/ERP solutions such as Salesforce, Microsoft Dynamics, Hubspot, Marketo to name a few. Zoominfo data is secured with authentication and encryption.

(Zoominfo has acquired Everstring)

What is ZoomInfo used for?

ZoomInfo is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Lead Qualification and Account Management .

What are the top features of ZoomInfo?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of ZoomInfo.

Who uses ZoomInfo?

ZoomInfo is used by Computer Software, Information Technology And Services and Internet among other industries.

What are ZoomInfo alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for ZoomInfo.

Where is ZoomInfo located?

ZoomInfo is headquartered at Vancouver, WA.
lightning

Peers used ZoomInfo for generation of new leads and lead qualification

ZoomInfo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)

Software Failure Risk Guidance

?

for ZoomInfo

Overall Risk Meter

Low Medium High

Top Failure Risks for ZoomInfo

ZoomInfo Technologies LLC News

Product

ZoomInfo MCP Live in Slack Through the Slack Marketplace

ZoomInfo's Slack app, now relisted on the Slack Marketplace, integrates with Slack AI, enabling natural-language access to over 100M company profiles and 300M professional contacts. The ZoomInfo MCP update enhances Slackbot's capabilities, allowing users to query company and contact data directly within Slack.

Product

ZoomInfo Announces Updates to ZoomInfo MCP on Salesforce's AgentExchange

ZoomInfo has updated its MCP on Salesforce's AgentExchange, enabling seamless integration of its GTM.AI context layer into Slack AI. This allows users to access ZoomInfo's verified data directly through Slackbot, enhancing account and contact research capabilities without leaving Slack.

Product

ZoomInfo Data Now Available in Microsoft 365 Copilot for Dynamics 365

ZoomInfo has integrated its verified B2B intelligence with Microsoft 365 Copilot, enabling seamless data enrichment across Dynamics 365, Excel, and Word. This integration allows users to access 400M contacts, 100M companies, and billions of buying signals through natural language prompts, enhancing CRM data quality and sales prospecting efficiency.

Product

ZoomInfo Data Now Integrated With Microsoft Copilot Studio and Available in Microsoft 365 Copilot, Dynamics 365, Excel, and Word

ZoomInfo has integrated its data with Microsoft Copilot Studio, making it available in Microsoft 365 Copilot, Dynamics 365, Excel, and Word. This integration allows users to access ZoomInfo's verified B2B intelligence for sales processes, enhancing productivity and reducing manual data entry.

ZoomInfo Technologies LLC Profile

Company Website

//zoominfo.com

Year Founded

2000

HQ Location

Vancouver, WA

Employees

1001-5000

Social

Financials

PRIVATE