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ZoomInfo vs Cognism: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ZoomInfo vs. Cognism is based on a specific set of business needs and context. The comparison uses 10420 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ZoomInfo and Cognism

ZoomInfo, Cognism, Clearbit Enrichment, Linkedin Sales Navigator, etc., belong to a category of solutions that help Sales Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ZoomInfo covers Generation Of New Leads, Lead Qualification, Account Management with User Generated Content, Contact List Management, etc.

Cognism focuses on Generation Of New Leads, Account Management with Offline, Engagement Management with E-Mail, Business Development with Phone Calls, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ZoomInfo

Focus area

ZoomInfo is better than Cognism for

Software Failure Risk

  • low

logo Cognism

Focus area

Software Failure Risk

  • low

About

ZoomInfo: B2B Contact Database | Company Information Database

Cognism: Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Age

2000

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

112

58

Total Goals
(we found evidences for)

17

12

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


lead qualification: technographic

lead qualification: demographic

lead qualification: firmographic

lead qualification: behavioural



contact list management

creating contact list

enriching contact list


engagement management

engaging and following up

engaging with scheduling & cadence


business development





training & onboarding


loyalty management

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


sales document management

contract management

proposal & quote management


workflow management


content management

content publishing

searching for content


social media management

engaging on social media

scheduling post to social media

social media analytics

managing social media account


competitive intelligence



database marketing


trade show marketing






conversion management






talk track creation


segmentation and targeting


personalized marketing







influencer marketing


customer feedback management

measuring net promoter score




sales call management

meeting management


merger and acquisition


products & pricelist management







renewal management



relationship management


pipeline management


conference call management



rating and review management



international marketing




opportunity management


knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve navigation

  • Improve brand engagement

  • Reduce bounce

  • Improve internal communications

  • See 14 more
  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Grow market share

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more
  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting