Home Commerce and Sales E-Commerce Platform Shopify

Shopify: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Shopify
Brand: Shopify
Rating: 4.43 (50360 reviews)

4.43 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(50360)

E-commerce software that enables business from anywhere, with tools that find customers, drive sales and manage all the other business activities.

AI Powered

Shopify Overview

Shopify offers a 3-day free trial to start or grow an e-commerce business. It provides tools to manage all aspects of the business efficiently.

Use Cases

Customers recommend Advertisement, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Shopify.

Other use cases:

Products & Pricelist Management
Communication Management
Social Media Management
Loyalty Management
Content Management
Order Management
Campaign Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Shopify.

Other priorities:

Enhance Customer Relationships
Improve Digital And Social Presence
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Grow Market Share
Improve Brand Engagement
Launch New Products
Improve ROI
Increase Customer Life Time Value
Improve Efficiency
Increase Average Basket Value
Improve Internal Communications
Improve Stakeholder Relations
Reduce Bounce
Improve Consistency
Establish Thought Leadership
Improve Navigation
Improve Visibility
Manage Risk

See all business priorities See less business priorities

Shopify Use-Cases and Business Priorities: Customer Satisfaction Data

Shopify works with different mediums / channels such as Social Media. Facebook. Offline etc.

Shopify's features include Templates, SEO, Widgets, etc. and Shopify support capabilities include Chat Support, Email Support, AI Powered, etc. also Shopify analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were having issues with basic things—running promotions, updating basic tools like checkout and search and payments. We really fell behind from a table stakes perspective." - Andy Lee

Shopify, ShippingEasy, Shippo, Skubana, ShipStation, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Shopify

Top Industries

Retail
Marketing and Advertising
Apparel & Fashion

Popular in

Small Business
Mid Market
Enterprise

Shopify is popular in Retail, Marketing And Advertising, and Apparel & Fashion and is widely used by Small Business, Mid Market, and Enterprise.

Shopify Customer wins, Customer success stories, Case studies

What benefits does Shopify offer for Advertisement?

Shopify offers a comprehensive advertising platform, integrating with social media outlets and allowing for targeted ads. It provides tools for tracking and analyzing ad performance, enabling businesses to optimize their marketing campaigns. However, some users have experienced limitations with caching and pixel implementation, requiring further development.

"...Coupon codes and product categories and shopping ads integration is so great and easy!..." Peer review by Agency in Marketing and Advertising

Read Reviews

What solutions does Shopify provide for Engagement Management?

Shopify provides tools to engage customers throughout the buyer journey. These tools include automated communications, social media integration, and mobile channel engagement. Shopify's engagement capabilities are limited in their ability to provide advanced customization for users with limited technical knowledge.

"...Additionally, it has allowed us to set up simple email automation for following up with customers and sending them abandoned cart notifications...." Peer review by Adam D, Digital Marketing Coordinator

Read Reviews

What solutions does Shopify provide for Helpdesk Management?

How does Shopify facilitate Products & Pricelist Management?

Shopify provides comprehensive product and price management capabilities. Users can create product listings, manage inventory, track sales, and generate reports. A limitation is the lack of an archiving feature for sold-out unique items.

"...You can list the products to be published and enjoy a great control panel to manage the web site...." Peer review by Lois A, Lois A

Read Reviews

What benefits does Shopify offer for Communication Management?

Shopify offers comprehensive communication management capabilities, including automatic email marketing, social media integration, and customer relationship management features. It streamlines order processing and provides tools for tracking customer behavior and referrals from social media platforms. However, Shopify's publishing system lacks a dedicated quality assurance environment, potentially leading to unintended consequences for live website changes.

"...Something I like about this platform is that with all its features I can contact those clients who abandoned shopping carts and send them an email to encourage them to complete their transactions...." Peer review by Scott H, Scott H

Read Reviews

119 buyers and buying teams have used Cuspera to assess how well Shopify solved their E-Commerce Platform needs. Cuspera uses 50360 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS	TESTIMONIALS
Andy Lee Senior Director, Digital Product Management Staples	We were having issues with basic things—running promotions, updating basic tools like checkout and search and payments. We really fell behind from a table stakes perspective. Testimonial By Andy Lee
Adam Biel CEO and Lead Product Designer Happy Hippo Bath Co	Shopify Audiences is a huge benefit for Plus merchants. It has helped lower customer acquisition costs so our investments can stretch much further with Facebook ads. Testimonial By Adam Biel
Travis Boyce Head of Global Retail Operations Allbirds	Shopify POS is super intuitive. As we hire folks who may not have retail experience, there’s no complex instruction manual. Compared to traditional point-of-sale systems, it’s very simple. Testimonial By Travis Boyce

CUSTOMERS	TESTIMONIALS
Andy Lee Senior Director, Digital Product Management Staples	We were having issues with basic things—running promotions, updating basic tools like checkout and search and payments. We really fell behind from a table stakes perspective. Testimonial By Andy Lee
Adam Biel CEO and Lead Product Designer Happy Hippo Bath Co	Shopify Audiences is a huge benefit for Plus merchants. It has helped lower customer acquisition costs so our investments can stretch much further with Facebook ads. Testimonial By Adam Biel
Travis Boyce Head of Global Retail Operations Allbirds	Shopify POS is super intuitive. As we hire folks who may not have retail experience, there’s no complex instruction manual. Compared to traditional point-of-sale systems, it’s very simple. Testimonial By Travis Boyce

Frequently Asked Questions(FAQ)

for Shopify

What is Shopify?

Shopify is an e-commerce platform that helps sellers to start, run and grow their business online.

Shopify helps sellers to start their online business with store and brand building support. Shopify lets sellers to sell both online and in-person with e-commerce site, POS, selling through social media channels. Shopify helps sellers in their marketing with audience targeting and campaign management and campaign insights.

Finally Shopify helps sellers to manage their business with order management, fulfilment and payment systems, website builder, SEO optimization, email templates etc.

What is Shopify used for?

Shopify is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Helpdesk Management .