Bird Email Overview

SparkPost, CRM for Marketing; Sales & Payments, powers over 5 trillion annual messages via Email, SMS, and WhatsApp. Bird is a next-gen CRM enhancing communications through advanced APIs.

Use Cases

Customers recommend Communication Management, Engagement Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Bird Email.

Other use cases:

  • Campaign Management
  • Lead Qualification: Technographic
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Social Media Analytics
  • Product Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Launch New Products are the most popular business priorities that customers and associates have achieved using Bird Email.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Establish Thought Leadership
See all business priorities See less business priorities

Bird Email Use-Cases and Business Priorities: Customer Satisfaction Data

Bird Email works with different mediums / channels such as E-Mail. and Omnichannel.

Bird Email's features include Alerts: Popups & Notifications, Personalization, Templates, etc. and Bird Email support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Bird Email analytics capabilities include Analytics, and Custom Reports.

Reviews

"TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes." - Marcus Wickes

Peer review evidence (same sources as the product rating summary)

"...We're able to focus on the core of our business (CRM) without having to build out complex email-sending infrastructure...." Peer review by Patrick H
"...We use sparkpost to deliver all transactional or customer engagement related emails...." Peer review by Rupak R., Computer Software
"...The Power of Email Competitive Intelligence...." White Papers and Guides

Bird Email, Rejoiner, Moosend, OM3 Email Marketing Platform, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Bird Email

Top Industries

  • Publishing
  • Real Estate
  • Insurance

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Bird Email is popular in Publishing, Real Estate, and Insurance and is widely used by Enterprise, Small Business, and Mid Market.

Bird Email Customer wins, Customer success stories, Case studies

How does Bird Email facilitate Communication Management?

What benefits does Bird Email offer for Engagement Management?

How efficiently Does Bird Email manage your Competitive Intelligence?

Why is Bird Email the best choice for Campaign Management?

What makes Bird Email ideal for Lead Qualification: Technographic?

11 buyers and buying teams have used Cuspera to assess how well Bird Email solved their Email Marketing needs. Cuspera uses 1190 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
Bird Email testimonial

Marcus Wickes

Marketing Director

Jane.com

TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes. Testimonial By Marcus Wickes
Bird Email testimonial

Seth Weisfeld

Engagement Manager

Pinterest

SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld
Bird Email testimonial

Shivani Rawat

Senior Developer and Team Lead

Guardian Life Insurance

SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes. Testimonial By Shivani Rawat
CUSTOMERS TESTIMONIALS
Bird Email testimonial

Marcus Wickes

Marketing Director

Jane.com

TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes. Testimonial By Marcus Wickes
Bird Email testimonial

Seth Weisfeld

Engagement Manager

Pinterest

SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld
Bird Email testimonial

Shivani Rawat

Senior Developer and Team Lead

Guardian Life Insurance

SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes. Testimonial By Shivani Rawat
 

Zillow - Real Estate - Large

Seattle, USA

Bird helped Zillow boost email open rates by 161%. Zillow faced low engagement and spam issues with its property alert emails. Bird provided dedicated IPs, automated warming, and AI-driven send times.... Advanced segmentation targeted users by property preferences and behavior. Inbox placement reached 99.7%, making email a top engagement channel for Zillow.

 

Yoco - Financial Services - Medium

Cape Town, South Africa

Bird helped Yoco automate 42% of customer inquiries using WhatsApp and live chat. Agents now handle 4-6 chats at once, improving efficiency. Customers can switch between chat and WhatsApp without los...ing context. Yoco sends proactive notifications to merchants, reducing frustration. The solution supports Yoco’s growth while keeping customer service personal and fast.

 

Urbanic - Apparel & Fashion - Medium

India

Urbanic used Bird's WhatsApp API to send real-time order notifications and automate customer communication. They achieved a 99% delivery rate for notifications and a 30% increase in positive customer... engagement. Urbanic reduced inbound support inquiries by 30% through proactive messaging. The team also launched NPS surveys on WhatsApp, raising survey response rates from 3% to 8%. Bird's platform helped Urbanic manage all channels in one console, improving customer experience and agent efficiency.

 

Traveloka - Travel & Tourism - Large

Jakarta, Indonesia

Bird helped Traveloka improve customer messaging by moving email and WhatsApp to a single platform. Traveloka used Bird’s tools to lower messaging costs and keep high deliverability rates. A custom b...ot built with Bird Flows sped up customer service and order creation. Users now get faster help through both the app and WhatsApp. Traveloka’s marketing and transactional emails reach more people, boosting ROI and customer satisfaction.

 

The Meat Club - Food & Beverages - Small

Singapore, Singapore

The Meat Club used Bird to boost customer reactivations by 500% through WhatsApp campaigns. They achieved an 80% response rate and increased pre-orders by 30%. Bird unified their communications, maki...ng it easy for a small team to manage customer engagement. Personalized WhatsApp messages helped reactivate paused subscriptions and drive holiday pre-orders. The Meat Club now delivers targeted, automated campaigns across multiple channels, improving customer experience and sales.

 

Syngenta - Agriculture - Very Large

Basel, Switzerland

Syngenta used Bird to boost engagement with millions of farmers. They saw a 35% increase in engagement via WhatsApp and SMS. The company moved 2.5 million farmers to their Cropwise Grower platform. C...ampaign relevance improved by 25% through better segmentation. Bird enabled Syngenta to send personalized, timely messages and track response rates. This helped Syngenta build stronger connections and support for farmers.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Bird Email

What is Bird Email?

SparkPost is an email intelligence platform unified with email deliverability analytics and empowers companies to optimize their email program by providing them with world-class email expertise and real-time data at their fingertips. It helps to deliver messages on time to the inbox, is up to date on all regulations and compliance matters and provides a holistic email strategy that scales along with the business growth.

It's an email delivery provider that Plan, execute, and optimize email programs to help enterprise with driven decisions to improve their email performance. It has a wide variety of features with powerful real-time analysis of email delivery and customer engagement as well as personalized email templates.

It helps to predict and optimize email performance, and protect the sender's reputation with data-driven analysis. It leverages the powerful capabilities within their ESPs including segmentation, personalization and dynamic content. Maximizes email ROI with unmatched deliverability insights, actively tracks millions of domains across 200,000 brands in 100+ industries and more.

What is Bird Email used for?

Bird Email is a Email Marketing Software mainly used by its customers to Enhance Customer Relationships and Launch New Products by Communication Management, Engagement Management and Competitive Intelligence .

What are the top features of Bird Email?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of Bird Email.

Who uses Bird Email?

Bird Email is used by Publishing, Real Estate and Insurance among other industries.

What are Bird Email alternatives?

Rejoiner, Moosend, OM3 Email Marketing Platform and Netcore are popular alternatives for Bird Email.

Where is Bird Email located?

Bird Email is headquartered at Amsterdam, North Holland.
lightning

Peers used Bird Email for communication management and engagement management

Bird Email Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.52/5

Read Reviews (11)
Analytics

4.21/5

Read Reviews (98)
Custom Reports

3.83/5

Read Reviews (166)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.52/5

Read Reviews (11)
Analytics

4.21/5

Read Reviews (98)
Custom Reports

3.83/5

Read Reviews (166)

Software Failure Risk Guidance

?

for Bird Email

Overall Risk Meter

Low Medium High

Top Failure Risks for Bird Email

Bird B.V. News

Product

WhatsApp events now deliver as webhooks — Bird

Bird has enhanced its platform by enabling WhatsApp lifecycle events to be delivered as webhooks, improving event notification management. Additionally, inbound email messages now include an authentication field for sender verification, enhancing email security. These updates streamline communication processes and ensure more reliable data delivery.

Product

WhatsApp Metrics dashboard launches — Bird

Bird has launched the WhatsApp Metrics dashboard, offering an aggregate view of messaging performance. It includes delivery rates, failure rates, and cost analysis over various timeframes. The dashboard provides detailed insights into delivery trends, failure causes, and latency metrics, enhancing communication analytics for WhatsApp users.

M&A

Bird boosts its stake to 5.39% as CM.com rejects 165.8M 'unsolicited ...

Bird increased its stake in CM.com to 5.39% after offering 5.16 per share in an all-cash bid, valuing CM.com at 165.8M. CM.com's board rejected the bid, citing insufficient long-term value. Despite the rejection, Bird continues to hold a significant share, reflecting its interest in CM.com's technology platform.

Bird B.V. Profile

Company Name

Bird B.V.

Company Website

https://bird.com/en-us/

HQ Location

Amsterdam, North Holland

Employees

251-500

Social

Financials

SERIES C