Twilio Overview

Twilio enables global customer connections via preferred channels with powerful communication APIs. Integration for SMS, WhatsApp, voice, and email solutions is quick and efficient.

Use Cases

Customers recommend Communication Management, Engagement Management, Sales Call Management, as the business use cases that they have been most satisfied with while using Twilio.

Other use cases:

  • Helpdesk Management
  • Conference Call Management
  • Training & Onboarding
  • Advertisement
  • Collaboration
  • Workflow Management
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Twilio.

Other priorities:

  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Manage Risk
See all business priorities See less business priorities

Twilio Use-Cases and Business Priorities: Customer Satisfaction Data

Twilio works with different mediums / channels such as Text SMS. Phone Calls. E-Mail etc.

Twilio's features include Alerts: Popups & Notifications, Recording, Bot, etc. and Twilio support capabilities include AI Powered, Email Support, Phone Support, etc. also Twilio analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, o...ur engineers were excited to use it." - Alan Bustelo-Killam

Peer review evidence (same sources as the product rating summary)

"...Personally, we use Twilio for call tracking and analytics...." Peer review by Jon E., Marketing and Advertising
"...The biggest hurdle to get over was around internal processes like training customer service and coordinating the release across iOS, Android, and web...." Peer review by Edward Dowling, Product Manager, Transferwise
"...We previously had a mixture of several providers (both Cloud and on-premises) for that, but with Twilio we consolidated inbound and outbound telephony, SMS campaigns, IVR capabilities, call recording and customizable extensions, and even integration with our CRM platform...." Peer review by Jose Q, Support Services Manager

Twilio, Retently, Genesys Cloud, Oracle Advertising and Customer Experience (CX), Exotel, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Twilio

Top Industries

  • Hospitality
  • Pharmaceuticals
  • Financial Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Twilio is popular in Hospitality, Pharmaceuticals, and Financial Services and is widely used by Small Business, Enterprise, and Mid Market.

Twilio Customer wins, Customer success stories, Case studies

What Are the key features of Twilio for Communication Management?

What benefits does Twilio offer for Engagement Management?

What benefits does Twilio offer for Sales Call Management?

What makes Twilio ideal for Helpdesk Management?

How can Twilio enhance your Conference Call Management process?

79 buyers and buying teams have used Cuspera to assess how well Twilio solved their Customer Experience Management needs. Cuspera uses 12627 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Twilio testimonial

Alan Bustelo-Killam

Product Manager

Chime

We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam
Twilio testimonial

Chris McGrath

IT Program Manager

Marks & Spencer

We were able to prototype a solution in just four weeks and put it to the test during our busiest retail days of the year. Testimonial By Chris McGrath
Twilio testimonial

Anne Byrne

Backend Engineer Customer Experience Team

Deliveroo

Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne
CUSTOMERS TESTIMONIALS
Twilio testimonial

Alan Bustelo-Killam

Product Manager

Chime

We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam
Twilio testimonial

Chris McGrath

IT Program Manager

Marks & Spencer

We were able to prototype a solution in just four weeks and put it to the test during our busiest retail days of the year. Testimonial By Chris McGrath
Twilio testimonial

Anne Byrne

Backend Engineer Customer Experience Team

Deliveroo

Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne
 

Twilio Lands Biggest Enterprise Deal Ever, Voice AI Up 60%

Twilio secured its largest enterprise deal ever, a nine-figure renewal with a leading marketing automation platform, highlighting its shift from a CPaaS vendor to a foundational infrastructure provid...er. The company reported a 60% YoY growth in Voice AI revenue and emphasized multi-product adoption. Twilio's full-year revenue reached $5.1 billion, marking its first year of GAAP profitability.

Read on →
 

Toyota Connected wins the race toward innovation with Twilio Flex

Toyota Connected North America (TCNA) has successfully implemented Twilio Flex to enhance its Drivelink telematics platform, improving customer and agent experiences. The integration has led to a 13%... reduction in after-call work and an 18% decrease in average monthly handle time. Twilio Flex's flexibility allows TCNA to innovate quickly, providing seamless customer service and future-proofing their technology.

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Intuit continues powering prosperity around the world with the help of Twilio Verify

Intuit expanded its global SMS verification capabilities by implementing Twilio Verify in over 200 countries within three months. This partnership enhanced Intuit's ability to provide secure and effi...cient authentication, achieving a 94% deliverability rate. Twilio Verify offered speed, compliance, scalability, and operational efficiency, supporting Intuit's mission to deliver financial prosperity worldwide.

Read on →
 

Vacasa - Real Estate - Large

Portland, USA

Vacasa used Twilio Segment to unify customer data and personalize marketing campaigns. They implemented SMS and email to deliver timely check-in codes and promotional messages. With SendGrid, Vacasa ...built targeted email programs and improved campaign performance. Personalized campaigns led to 3-10x more guest bookings and over 21% open rates on emails. Segment enabled smarter decisions and higher engagement across channels.

 

Stripe - Financial Services - Large

San Francisco, USA

Stripe uses Twilio Verify to handle nearly 70% of its user authentication processes. The company needed a secure, reliable way to verify users without adding friction. With Twilio, Stripe improved lo...gin success rates in the US by 6 points and increased authentication rates in India from 70% to 86%. Twilio's high deliverability rates reduced Stripe's support costs. Stripe relies on Twilio to keep millions of users safe and to scale its global payments platform.

 

Resy - Hospitality - Medium

New York, USA

Resy used Twilio Messaging to automate guest reservations and confirmations for restaurants. With Twilio, Resy sends over 21 million messages monthly, helping restaurants reduce no-show rates to belo...w 3%. Restaurants can customize guest communications and manage waitlists in real time. Twilio's APIs also enable secure account verification and fast, reliable messaging. Resy’s partnership with Twilio supports a seamless booking experience for over 35 million users.

Twilio Customer Engagement Platform for the Retail Industry - 2023

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Frequently Asked Questions(FAQ)

for Twilio

What is Twilio?

Twilio is a cloud communication platform that powers the future of business communications enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. It helps to enter new markets, scale best practices, and acquire customers.

Twilio unites communications and strengthens customer relationships across the business from marketing and sales to customer service and operations using its web service APIs. Twilio deeply understand customers, and solve problems from their perspective and earns trust through every interaction unleashing human potential both inside and outside the company providing key success.

Twilio features include converting text to speech and play audio, record calls and store them, create conferences, API queueing, call queues, convert speech to text, status callbacks and logs, programmable contact center platform, customizable UI, attribute-based routing and plenty more.

What is Twilio used for?

Twilio is a Customer Experience Management Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Sales Call Management .

What are the top features of Twilio?

Alerts: popups & Notifications, Recording and bot are some of the top features of Twilio.

Who uses Twilio?

Twilio is used by Hospitality, Pharmaceuticals and Financial Services among other industries.

What are Twilio alternatives?

Where is Twilio located?

Twilio is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Twilio for communication management and engagement management

Twilio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (166)
Analytics

4.05/5

Read Reviews (303)
Custom Reports

2.98/5

Read Reviews (721)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (166)
Analytics

4.05/5

Read Reviews (303)
Custom Reports

2.98/5

Read Reviews (721)

Software Failure Risk Guidance

?

for Twilio

Overall Risk Meter

Low Medium High

Top Failure Risks for Twilio

Twilio Inc. News

Financial

Twilio Inc-Aktie (US90138F1021): Quartalszahlen, Profitabilittsfokus ...

Twilio reported its latest quarterly results in May 2026, emphasizing a shift towards profitability and platform business. The company is focusing on high-margin applications and customers with higher lifetime value while reducing less profitable messaging volumes. This strategic pivot aims to enhance Twilio's profitability amid changing investor expectations, highlighting the importance of communication APIs and platform solutions for sustainable growth.

Financial

Twilio Inc-Aktie (US90138F1021): Wachstum mit Profit ...

Twilio has released its latest quarterly financial results, emphasizing a shift towards profitable growth. The company highlights efficiency programs and cost control measures to improve margins. Twilio's business model focuses on cloud-based communication services, including SMS, voice, and email APIs, with a growing emphasis on data-driven customer engagement solutions.

Awards

Twilio Maintains Leader Status in Gartner's 2026 CPaaS Magic Quadrant

Twilio has been named a Leader in Gartner's 2026 CPaaS Magic Quadrant for the fourth consecutive year, excelling in Ability to Execute. The recognition highlights Twilio's strategic focus on AI-driven communication solutions, including Voice AI and Agentic Platform Capabilities, reinforcing its leadership in the CPaaS market.

Partnership

Twilio Inc stock (US90138F1021): Strategic partnership ...

Twilio has formed a multi-year strategic partnership with AEG to enhance fan engagement in ticketing, sports, and live entertainment. This collaboration focuses on personalized fan experiences, leveraging Twilio's cloud communications platform to improve customer interactions across various sectors.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO