Twilio Overview

Twilio enables global customer connections via preferred channels with powerful communication APIs. Integration for SMS, WhatsApp, voice, and email solutions is quick and efficient.

Use Cases

Customers recommend Communication Management, Engagement Management, Sales Call Management, as the business use cases that they have been most satisfied with while using Twilio.

Other use cases:

  • Helpdesk Management
  • Conference Call Management
  • Training & Onboarding
  • Advertisement
  • Collaboration
  • Workflow Management
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Twilio.

Other priorities:

  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Manage Risk
See all business priorities See less business priorities

Twilio Use-Cases and Business Priorities: Customer Satisfaction Data

Twilio works with different mediums / channels such as Text SMS. Phone Calls. E-Mail etc.

Twilio's features include Alerts: Popups & Notifications, Recording, Bot, etc. and Twilio support capabilities include AI Powered, Email Support, Phone Support, etc. also Twilio analytics capabilities include Analytics, and Custom Reports.

Reviews

"Twilio really enabled us to respond quickly to a very fluid and challenging situation incorporating all the necessary legal requirements, and COVID regulations as they evolved." - Alberto Hernandez Seco

Twilio, Retently, Genesys Cloud, Oracle Advertising and Customer Experience (CX), Exotel, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Twilio

Top Industries

  • Hospitality
  • Pharmaceuticals
  • Financial Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Twilio is popular in Hospitality, Pharmaceuticals, and Financial Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Twilio Use Cases

How does Twilio facilitate Communication Management?

What makes Twilio ideal for Engagement Management?

How efficiently Does Twilio manage your Sales Call Management?

How can Twilio optimize your Helpdesk Management Workflow?

What solutions does Twilio provide for Conference Call Management?

67+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Twilio solved their Customer Experience Management needs. Cuspera uses 12627 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Twilio testimonial

Alberto Hernandez Seco

Head Of Digital and Technology (Spain)

CBRE ESPANA

Twilio really enabled us to respond quickly to a very fluid and challenging situation incorporating all the necessary legal requirements, and COVID regulations as they evolved. Testimonial By Alberto Hernandez Seco
Twilio testimonial

Suhas Joshi

Manager

Stripe

It’s a no brainer to use Twilio... having Twilio as the backend for our authentication just allows us to keep growing without any concern. Testimonial By Suhas Joshi
Twilio testimonial

Chris McGrath

IT Program Manager

Marks & Spencer

We were able to prototype a solution in just four weeks and put it to the test during our busiest retail days of the year. Testimonial By Chris McGrath
CUSTOMERS TESTIMONIALS
Twilio testimonial

Alberto Hernandez Seco

Head Of Digital and Technology (Spain)

CBRE ESPANA

Twilio really enabled us to respond quickly to a very fluid and challenging situation incorporating all the necessary legal requirements, and COVID regulations as they evolved. Testimonial By Alberto Hernandez Seco
Twilio testimonial

Suhas Joshi

Manager

Stripe

It’s a no brainer to use Twilio... having Twilio as the backend for our authentication just allows us to keep growing without any concern. Testimonial By Suhas Joshi
Twilio testimonial

Chris McGrath

IT Program Manager

Marks & Spencer

We were able to prototype a solution in just four weeks and put it to the test during our busiest retail days of the year. Testimonial By Chris McGrath

Case Studies

Automotive

CASE STUDY Toyota Connected

Toyota Connected used Twilio Flex to improve their call center. They achieved a 13% reduction in after call work and an 18% decrease in monthly average handle time. This helped them serve over 6 mill...ion drivers with their Drivelink telematics platform. The platform offers features like roadside assistance and stolen vehicle locator.

Retail

CASE STUDY Shopify

Shopify uses Twilio SendGrid to help 1.7 million merchants with email marketing. They achieve a 99.5% delivery rate and 91.3% inbox placement rate. Shopify's email platform supports transactional not...ifications and marketing emails. Twilio SendGrid's tools help manage email deliverability and reputation.

Non-Profit Organization Management

CASE STUDY United Way

United Way used Twilio to improve their 211 network. They onboarded 3,000 agents. The network handles over 11 million calls a year. During COVID-19, call volume increased up to 8 times. Call times do...ubled from 4-6 minutes to 8-12 minutes.

Hospital & Health Care

CASE STUDY Cleveland Clinic

Cleveland Clinic uses Twilio to improve patient communication. They send 1.8 million messages monthly with a 97% delivery rate. Twilio's products help them manage SMS and voice messaging. This system... is cost-effective and easy to use. It supports patient care and communication.

Financial Services

CASE STUDY Intuit

Intuit uses Twilio Verify to enhance global SMS verification. They achieved 94% deliverability in over 200 countries within 3 months. Over 1 million SMS messages are sent daily. Intuit's strategy foc...uses on AI-driven solutions and expanding international markets.

Video

Twilio Customer Engagement Platform for the Retail Industry - 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Twilio

What is Twilio?

Twilio is a cloud communication platform that powers the future of business communications enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. It helps to enter new markets, scale best practices, and acquire customers.

Twilio unites communications and strengthens customer relationships across the business from marketing and sales to customer service and operations using its web service APIs. Twilio deeply understand customers, and solve problems from their perspective and earns trust through every interaction unleashing human potential both inside and outside the company providing key success.

Twilio features include converting text to speech and play audio, record calls and store them, create conferences, API queueing, call queues, convert speech to text, status callbacks and logs, programmable contact center platform, customizable UI, attribute-based routing and plenty more.

What is Twilio used for?

Twilio is a Customer Experience Management Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Sales Call Management .

What are the top features of Twilio?

Alerts: popups & Notifications, Recording and bot are some of the top features of Twilio.

Who uses Twilio?

Twilio is used by Hospitality, Pharmaceuticals and Financial Services among other industries.

What are Twilio alternatives?

Where is Twilio located?

Twilio is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Twilio for communication management and engagement management

Twilio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (166)
Analytics

4.05/5 ★

Read Reviews (303)
Custom Reports

2.98/5 ★

Read Reviews (721)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (166)
Analytics

4.05/5 ★

Read Reviews (303)
Custom Reports

2.98/5 ★

Read Reviews (721)

Software Failure Risk Guidance

?

for Twilio

Overall Risk Meter

Low Medium High

Top Failure Risks for Twilio

Twilio Inc. News

Product

Regulatory and Compliance Corner: Q2 2025

Twilio outlines new global telecom regulations for Q2 2025, highlighting stricter fraud prevention and compliance requirements. Key updates include international call and message blocking, mandatory sender ID registries in Ireland, Spain, and Australia, and enhanced KYC standards in the US and UK. Twilio advises ISVs and enterprise customers to register sender IDs and adapt to evolving compliance demands.

Partnership

Twilio, Orange Partner to Deliver Secure RCS Messaging in France - MarTech Cube

Twilio and Orange have formed a partnership to deliver secure RCS (Rich Communication Services) messaging in France. This collaboration aims to enhance mobile messaging security and engagement for French enterprises, leveraging Twilios cloud communications platform and Oranges mobile network capabilities.

Customer

Luisaviaroma enhances marketing precision, optimises ad spend with Twilio Segment

Luisaviaroma, a leading fashion retailer, unified its customer data using Twilio Segment to overcome fragmented insights across web, mobile, and social channels. This enabled more precise marketing campaigns and optimized ad spend, resulting in improved return on ad spend (ROAS) on Meta platforms and greater operational efficiency.

Partnership

Twilio announces multi-year strategic partnership with Microsoft to 'accelerate ... - iTWire

Twilio has entered a multi-year strategic partnership with Microsoft to accelerate innovation in customer engagement solutions. The collaboration will leverage Microsoft Azure and AI technologies to enhance Twilio's communication APIs and customer data platform capabilities for enterprise clients.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO