Klaviyo: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Klaviyo
Brand: Klaviyo
Rating: 4.66 (5837 reviews)

4.66 5

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(5837)

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

AI Powered

Klaviyo Overview

Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.

Other use cases:

Advertisement
Segmentation And Targeting
Helpdesk Management
Workflow Management
Loyalty Management
Contact List Management
Drip Marketing

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.

Other priorities:

Acquire Customers
Improve ROI
Increase Customer Life Time Value
Build Brand Awareness
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Scale Best Practices
Improve Efficiency
Launch New Products
Grow Market Share
Improve Consistency
Improve Digital And Social Presence
Increase Average Basket Value
Shorten Ramp Up Time
Improve Stakeholder Relations
Improve Internal Communications

See all business priorities See less business priorities

Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Klaviyo works with different mediums / channels such as E-Mail, Social Media, and Facebook,

Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc.

Reviews

"We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best." - Kevin Gianni

Klaviyo, Bloomreach, omnisend, Ortto, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Klaviyo

Top Industries

Consumer Goods
Retail
Design

Popular in

Small Business
Mid Market
Enterprise

Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Klaviyo Use Cases

What makes Klaviyo ideal for Engagement Management?

Klaviyo facilitates automated email flows for events such as abandoned carts and order follow-ups. It enables targeted email campaigns based on customer engagement metrics. Klaviyo provides segmentation capabilities to target specific customer groups. However, it is difficult to easily access performance data on list engagement.

"...Especially that you can build filters around specific customer engagement points (aka - find all customers that have ordered in the past but have not ordered in the last 60 days) then automatically send emails to that segment of customers on a scheduled basis...." Peer review by Josh F., Computer Software

How can Klaviyo optimize your Communication Management Workflow?

Klaviyo facilitates communication management for e-commerce businesses through automated and personalized email campaigns. It enables segmentation of customers based on their purchase history, leading to targeted email offers. Despite its capabilities, Klaviyo offers limited customization options for email content.

"...Then it sends follow up emails from there to help with our retention...." Peer review by Michele Riley, Manager, DoggieLawn

What makes Klaviyo ideal for Campaign Management?

Klaviyo enables the creation and management of automated and manual email marketing campaigns through its intuitive platform. It facilitates reporting and performance analysis using key metrics such as visitor activity, revenue generated, and refund requests. The platform's limited functionality for managing drip campaigns and inadequate reporting features may restrict advanced users.

"...Klaviyo's digital marketing reporting dashboards integrate all campaigns like SMS & email...." Marketing Reporting Dashboard & Report Templates

What benefits does Klaviyo offer for Advertisement?

Klaviyo enables businesses to create targeted advertising campaigns based on detailed customer data. The platform integrates with Facebook ads and provides reporting dashboards for performance measurement. Klaviyo does not support email drip campaigns.

"...However, it s unlikely that every advertiser will fit into these benchmarks so it s important to understand your business goals and objectives so you can select the benchmarks that are right for you. ..." Do you know your Klaviyo Email Benchmarks?

How can Klaviyo enhance your Segmentation And Targeting process?

Klaviyo offers robust segmentation and targeting capabilities, allowing users to create highly specific audience segments based on various factors including demographics, purchase history, website behavior, and interactions with marketing campaigns. These capabilities enable personalized and targeted communication, leading to improved campaign effectiveness and return on investment. However, Klaviyo's segmentation and targeting functionality can be complex and may require significant effort for users to fully understand and utilize.

"...Klaviyo is a cloud-based service provider that allows you to effectively and efficiently target, personalize, monitor, and optimize both your email and Facebook marketing campaigns...." Ecommerce Email Marketing Guide: Generating More Sales

62+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Kevin Gianni CEO Annmarie	We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni
Alex Outlaw CEO & Co-Founder Idleman	Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw
Jordan Schau CEO & Co-Founder Pure Fix	Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

CUSTOMERS	TESTIMONIALS
Kevin Gianni CEO Annmarie	We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni
Alex Outlaw CEO & Co-Founder Idleman	Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw
Jordan Schau CEO & Co-Founder Pure Fix	Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Case Studies

COMPANY	CASE STUDIES
Valentte	Case Study Valentte Increased Ecommerce Email Revenue By 580% Read More
Chubbies	Case Study Chubbies They Saw A 92% Increase In Email Revenue And A 98% Increase In Revenue Per Recipient. Read More
Goodrays	Case Study Goodrays Increased Their Repurchase Rate By 92% Within Six Months Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo Оmnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Peers used Klaviyo for engagement management and communication management

Klaviyo Competitors

More Klaviyo Alternatives...

Klaviyo Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.95/5 ★ Read Reviews (43)
Analytics	4.02/5 ★ Read Reviews (315)
Custom Reports	3.62/5 ★ Read Reviews (837)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.95/5 ★ Read Reviews (43)
Analytics	4.02/5 ★ Read Reviews (315)
Custom Reports	3.62/5 ★ Read Reviews (837)

Software Failure Risk Guidance

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Klaviyo News

Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA - SaaStr

Pia Hellman, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market.

16/08/2024 - source

Klaviyo Launches TikTok Integration to Boost Ad Efficiency and Drive Higher Conversions

Klaviyo launches TikTok integration to improve ad efficiency and increase conversions.

29/05/2024 - source

Klaviyo Profile

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D

Klaviyo: Use-Cases, Insights and Reviews | 2024 Cuspera

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Failure Risk for Klaviyo ?

Klaviyo Overview

Use Cases

Business Priorities

Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Klaviyo Use Cases

What makes Klaviyo ideal for Engagement Management?

How can Klaviyo optimize your Communication Management Workflow?

What makes Klaviyo ideal for Campaign Management?

What benefits does Klaviyo offer for Advertisement?

How can Klaviyo enhance your Segmentation And Targeting process?

62+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Valentte

Case Study Chubbies

Case Study Goodrays

Frequently Asked Questions(FAQ)

What is Klaviyo?

What is Klaviyo used for?

What are the top features of Klaviyo?

Who uses Klaviyo?

What are Klaviyo alternatives?

Where is Klaviyo located?

Peers used Klaviyo for engagement management and communication management

Klaviyo Competitors

Klaviyo Features

Software Failure Risk Guidance

Klaviyo News

Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA - SaaStr

Klaviyo Launches TikTok Integration to Boost Ad Efficiency and Drive Higher Conversions

Klaviyo Profile

Get a personalised risk report for Klaviyo

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