Klaviyo Overview

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!...."
engaging and following up

4.80/5

Read Reviews (178)

"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...."
engaging with scheduling & cadence

4.41/5

Read Reviews (6)

"...With these new experiences live, they can easily see how their automated text messages are performing and test text message content, cadences, and ordering between sending SMS and email to different subscribers. ..."
Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...The flows make it very easy to sync with ship station and send emails automatically to people who have bought our product. ...."
sending & publishing communications

4.50/5

Read Reviews (228)

"...By having these segments you can send very targeted emails to them, upping conversion rate and the ability to sync custom audiences to Facebook...."
tracking & monitoring communications

4.80/5

Read Reviews (15)

"...Task Resources RE-INTEGRATING Pause all flows if the new site is live Integrate with the new platform Klaviyo Ecommerce Integrations SET UP TRACKING Add web tracking code to the new site Klaviyo Web Tracking Update email capture sign up forms Disable old integration CLONE AND UPDATE FLOWS Clone all metric-based flows (use a naming convention) Check flow filters Flow Triggers and Filters Check each email within each flow for dynamic table blocks ..."
Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...We're able to drive our email marketing campaigns with a level of sophistication and ease that was not possible with our prior partners...."
campaign analytics

4.57/5

Read Reviews (39)

"...Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics...."
campaign monitoring

4.73/5

Read Reviews (17)

"...Integrates with MailChimp, Aweber, Campaign Monitor, Constant Contact, Klaviyo, HubSpot and more. ..."
PEER EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!...." Peer review by Hoyt Grant
engaging and following up

4.84/5

Read Reviews (178)

engaging with scheduling & cadence

4.84/5

Read Reviews (6)

Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...The flows make it very easy to sync with ship station and send emails automatically to people who have bought our product. ...." Peer review by Verified Reviewer, Medical Devices
sending & publishing communications

4.52/5

Read Reviews (228)

tracking & monitoring communications

4.52/5

Read Reviews (15)

Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...We're able to drive our email marketing campaigns with a level of sophistication and ease that was not possible with our prior partners...." Peer review by Drew, Founder, California Cowboy
campaign analytics

4.86/5

Read Reviews (39)

campaign monitoring

4.86/5

Read Reviews (17)

62+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
CUSTOMERS TESTIMONIALS

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

Case Studies

COMPANY CASE STUDIES
Case Study The Brand Outlet

See how The Brand Outlet quickly set up SMS in Klaviyo, collected phone numbers, and consent from customers and generated revenue from personalized text messages.

Read More
Case Study Nuun

learn how Nuun has and continues to leverage Klaviyo in unique and powerful ways to transform the business from a predominantly wholesale focused business to a multi-channel brand.

Read More
Case Study KontrolFreek

How KontrolFreek Uses Klaviyo to Send Fewer Texts and Convert More Carts

Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and ESputnik are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Klaviyo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)

IT and Other Capabilities

for Klaviyo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Vendor Profile Details

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

101-250

Social

Financials

Series B