Klaviyo Overview
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.
Use Cases
Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.84/5 ★ |
"...For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design |
| engaging and following up |
4.80/5 ★ |
"...Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine...." Peer review by Michael Ewald H, E-commerce Manager |
| engaging with scheduling & cadence |
4.41/5 ★ |
"...SUMMARY Building promotional email campaigns in Klaviyo can be extremely simple once you figure out your cadence...." How to Build a Klaviyo Promotional Email |
| Communication Management with E-Mail |
4.52/5 ★ |
"...Ease of use and the option to use templates make sending customized emails easy...." Peer review by User |
| sending & publishing communications |
4.50/5 ★ |
"...With SMS and email together on Klaviyo, KontrolFreek started strategically sending text messages and emails in the same Klaviyo Flow...." Case Study KontrolFreek |
| tracking & monitoring communications |
4.80/5 ★ |
"...Free and then from $20 per month With powerful segment options, pre-built automated emails, sales tracking and more..." Top 5 Tools for Managing Multiple eCommerce Businesses |
| Campaign Management with E-Mail |
4.86/5 ★ |
"...Use Klaviyo as a data analytics tool and visualization software for marketing campaigns like email and sms...." Marketing Campaign Data Analytics Tool & Visualization Software |
| campaign analytics |
4.57/5 ★ |
"...The analytics of every campaigns are also very useful...." Peer review by Ishan S |
| campaign monitoring |
4.73/5 ★ |
"...With 12 years experience on a number of platforms, including Campaign Monitor, Mailchimp and Active Campaign, he became a Klaviyo convert in 2016...." The Spirit of Christmas |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.84/5 ★ |
"...For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design |
|
| engaging and following up |
4.84/5 ★ |
| engaging with scheduling & cadence |
4.84/5 ★ |
| Communication Management with E-Mail |
4.52/5 ★ |
"...Ease of use and the option to use templates make sending customized emails easy...." Peer review by User |
|
| sending & publishing communications |
4.52/5 ★ |
| tracking & monitoring communications |
4.52/5 ★ |
| Campaign Management with E-Mail |
4.86/5 ★ |
"...Use Klaviyo as a data analytics tool and visualization software for marketing campaigns like email and sms...." Marketing Campaign Data Analytics Tool & Visualization Software |
|
| campaign analytics |
4.86/5 ★ |
| campaign monitoring |
4.86/5 ★ |
62+ more Business Use Cases
Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
|
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
|
Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alex Outlaw CEO & Co-Founder Idleman |
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
|
Jordan Schau CEO & Co-Founder Pure Fix |
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
|
Jonathan Bayme CMO & Co-Founder Theory-11 |
Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study GhostBedRead More |
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Case Study BombTechRead More |
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Case Study Solo StoveRead More |
Frequently Asked Questions(FAQ)
for Klaviyo
What is Klaviyo?
What is Klaviyo used for?
What are the top features of Klaviyo?
Who uses Klaviyo?
What are Klaviyo alternatives?
Where is Klaviyo located?
Popular Business Setting
for Klaviyo
Top Industries
- Consumer Goods
- Retail
- Design
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships
Klaviyo Alternatives
Peer and Expert Opinion on Features
for Klaviyo
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (284) |
| Templates | Read Reviews (218) |
| Micro customer segmenting | Read Reviews (87) |
| Dashboard | Read Reviews (78) |
| Alerts: popups & Notifications | Read Reviews (37) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (284) |
| Templates | Read Reviews (218) |
| Micro customer segmenting | Read Reviews (87) |
| Dashboard | Read Reviews (78) |
| Alerts: popups & Notifications | Read Reviews (37) |
IT and Other Capabilities
for Klaviyo
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (172) |
| Data Import | Read Reviews (363) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (172) |
| Data Import | Read Reviews (363) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (129) |
| Chat Support | Read Reviews (46) |
| 24/7 Support | Read Reviews (471) |
| Phone Support | Read Reviews (29) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (129) |
| Chat Support | Read Reviews (46) |
| 24/7 Support | Read Reviews (471) |
| Phone Support | Read Reviews (29) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
Software Failure Risk Guidance
?for Klaviyo
Overall Risk Meter
Top Failure Risks for Klaviyo
Vendor Profile Details
HQ Location
225, Franklin St, Boston, MA 02110
Employees
101-250
Social
Financials
Series B
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