Klaviyo Overview

This is a summary of the comprehensive capabilities and benefits of Klaviyo based on over 5837 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Klaviyo, Bloomreach, omnisend, Ortto, Yespo ?mnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Klaviyo is right for your needs? Our Cuspera AI engine can evaluate how Klaviyo fits your specific business needs, industry, and context. Get your personalized assessment report today.

Klaviyo supports business activities such as:

  • Engagement Management
  • Communication Management
  • Campaign Management
  • Advertisement
  • Segmentation And Targeting

Klaviyo can help you with many business goals, such as Increase Sales & Revenue, Enhance Customer Relationships, Acquire Customers, Improve ROI, Increase Customer Life Time Value, etc. It can help manage these activities if you use E-Mail Social Media and Facebook for these needs. As a solution, Klaviyo's capabilities include Personalization, Templates, Micro Customer Segmenting, etc.

Klaviyo was founded in 2012. Consumer Goods Vertical is its biggest customer base.

Reviews

"Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. " - Alex Outlaw

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.84/5 ★

Read Reviews (252)

"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...."
engaging and following up

4.80/5 ★

Read Reviews (178)

"...Segment your lists into user engagement levels and send blasts/flow emails differently to each group...."
engaging with scheduling & cadence

4.41/5 ★

Read Reviews (6)

"...With these new experiences live, they can easily see how their automated text messages are performing and test text message content, cadences, and ordering between sending SMS and email to different subscribers. ..."
Communication Management with E-Mail

4.52/5 ★

Read Reviews (247)

"...Without visibility into shopper behavior, Mike found that he was essentially sending emails in the dark without understanding purchase history or preferences...." Case Study Taylor Stitch
sending & publishing communications

4.50/5 ★

Read Reviews (228)

"...We are using to connect our website subscribers into a series of emails that will lead them to purchase, we also us them for one time personalized campaigns to send emails and to drive more sales to our store. ...."
tracking & monitoring communications

4.80/5 ★

Read Reviews (15)

"...They launched their "Analytics" tab on the Dashboard which helps keep track of email results. ..."
Campaign Management with E-Mail

4.86/5 ★

Read Reviews (188)

"...Klaviyo has helped us to have a significant improvement in the flow of our email marketing campaigns, as well as in the segmentation of our public, which has been reflected in the increase in sales and conversions of our websites...."
campaign analytics

4.57/5 ★

Read Reviews (39)

"...I like that the metrics are very easy to see on the campaigns dashboard...."
campaign monitoring

4.73/5 ★

Read Reviews (17)

"...Klaviyo: Because Klaviyo is built for e-commerce stores, the reporting features are unsurprisingly a lot more meaningful for tracking sales campaigns. ..."
PEER EXPERIENCES
Engagement Management with E-Mail

4.84/5 ★

Read Reviews (252)

"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...." Peer review by Alice V, Marketing Manager
engaging and following up

4.84/5 ★

Read Reviews (178)

engaging with scheduling & cadence

4.84/5 ★

Read Reviews (6)

Communication Management with E-Mail

4.52/5 ★

Read Reviews (247)

"...Without visibility into shopper behavior, Mike found that he was essentially sending emails in the dark without understanding purchase history or preferences...." Case Study Taylor Stitch
sending & publishing communications

4.52/5 ★

Read Reviews (228)

tracking & monitoring communications

4.52/5 ★

Read Reviews (15)

Campaign Management with E-Mail

4.86/5 ★

Read Reviews (188)

"...Klaviyo has helped us to have a significant improvement in the flow of our email marketing campaigns, as well as in the segmentation of our public, which has been reflected in the increase in sales and conversions of our websites...." Peer review by Kelly M, Digital Marketing Specialist
campaign analytics

4.86/5 ★

Read Reviews (39)

campaign monitoring

4.86/5 ★

Read Reviews (17)

62+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
CUSTOMERS TESTIMONIALS

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue

Case Studies

COMPANY CASE STUDIES
Case Study The Brand Outlet

See how The Brand Outlet quickly set up SMS in Klaviyo, collected phone numbers, and consent from customers and generated revenue from personalized text messages.

Read More
Case Study KontrolFreek

How KontrolFreek Uses Klaviyo to Send Fewer Texts and Convert More Carts

Read More
Case Study Case Mate

Learn why Case Mate outgrew their previous marketing automation platform and how they integrated Klaviyo with Magento.

Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo ?Mnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Klaviyo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5 ★

Read Reviews (284)
Templates

3.59/5 ★

Read Reviews (218)
Micro customer segmenting

4.74/5 ★

Read Reviews (87)
Dashboard

4.04/5 ★

Read Reviews (78)
Alerts: popups & Notifications

3.70/5 ★

Read Reviews (37)
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5 ★

Read Reviews (284)
Templates

3.59/5 ★

Read Reviews (218)
Micro customer segmenting

4.74/5 ★

Read Reviews (87)
Dashboard

4.04/5 ★

Read Reviews (78)
Alerts: popups & Notifications

3.70/5 ★

Read Reviews (37)

IT and Other Capabilities

for Klaviyo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5 ★

Read Reviews (172)
Data Import

3.62/5 ★

Read Reviews (363)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5 ★

Read Reviews (172)
Data Import

3.62/5 ★

Read Reviews (363)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5 ★

Read Reviews (129)
Chat Support

3.75/5 ★

Read Reviews (46)
24/7 Support

3.59/5 ★

Read Reviews (471)
Phone Support

3.37/5 ★

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5 ★

Read Reviews (129)
Chat Support

3.75/5 ★

Read Reviews (46)
24/7 Support

3.59/5 ★

Read Reviews (471)
Phone Support

3.37/5 ★

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5 ★

Read Reviews (43)
Analytics

4.02/5 ★

Read Reviews (315)
Custom Reports

3.62/5 ★

Read Reviews (837)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5 ★

Read Reviews (43)
Analytics

4.02/5 ★

Read Reviews (315)
Custom Reports

3.62/5 ★

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Vendor Profile Details

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D