Klaviyo Overview

Here’s the scoop on Klaviyo! We've gathered over 5837 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Klaviyo, Bloomreach, omnisend, Ortto, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Klaviyo is right for your needs? Our Cuspera AI engine can evaluate how Klaviyo fits your specific business needs, industry, and context. Get your personalized assessment report today.

Klaviyo supports business activities such as:

  • Engagement Management
  • Communication Management
  • Campaign Management
  • Advertisement
  • Segmentation And Targeting

Klaviyo can help you with many business goals, such as Increase Sales & Revenue, Enhance Customer Relationships, Acquire Customers, Improve ROI, Increase Customer Life Time Value, etc. It can help manage these activities if you use E-Mail Social Media and Facebook for these needs. As a solution, Klaviyo's capabilities include Personalization, Templates, Micro Customer Segmenting, etc.

Klaviyo was founded in 2012. Consumer Goods Vertical is its biggest customer base.

Reviews

"Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. " - Justin Adler

Klaviyo Reviews

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...."
engaging and following up

4.80/5

Read Reviews (178)

"...This follow-up email also accounted for a whopping 35% of total sales for the new product release...."
engaging with scheduling & cadence

4.41/5

Read Reviews (6)

"...It's very easy to set up an email cadence that will be delivered to the right audience at the right time. . ...."
Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...This is a comprehensive software for email marketing and tracking for your orders...."
sending & publishing communications

4.50/5

Read Reviews (228)

"...Klaviyo has solved our issues of sending every single email to every single subscriber...."
tracking & monitoring communications

4.80/5

Read Reviews (15)

"...This is a comprehensive software for email marketing and tracking for your orders...."
Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...Overall klaviyo does the job well in managing email campaigns and reporting ...."
campaign analytics

4.57/5

Read Reviews (39)

"...Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics...."
campaign monitoring

4.73/5

Read Reviews (17)

"...According to a recent survey by Campaign Monitor (via digitalagencynetwork.com), 87% of marketers say that email marketing performance is actually increasing, despite the plethora of other communication methods available today...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...." Peer review by Alice V, Marketing Manager
engaging and following up

4.84/5

Read Reviews (178)

engaging with scheduling & cadence

4.84/5

Read Reviews (6)

Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...This is a comprehensive software for email marketing and tracking for your orders...." Peer review by Jessica M., Founder, Co Owner, & Designer, Health, Wellness and Fitness
sending & publishing communications

4.52/5

Read Reviews (228)

tracking & monitoring communications

4.52/5

Read Reviews (15)

Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...Overall klaviyo does the job well in managing email campaigns and reporting ...." Peer review by gabrielle S., Marketing specialist , Sports
campaign analytics

4.86/5

Read Reviews (39)

campaign monitoring

4.86/5

Read Reviews (17)

62+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Justin Adler

Email Marketing Manager

Chubbies

Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Klaviyo testimonial

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw
CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Justin Adler

Email Marketing Manager

Chubbies

Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Klaviyo testimonial

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw

Case Studies

COMPANY CASE STUDIES
Klaviyo case study
Case Study Custom Ink

See how Custom Ink easily integrated its direct ecommerce platform with Klaviyo to make smart, agile, and timely marketing decisions.

Read More
Klaviyo case study
Case Study Nomad

See how Nomad grew email marketing revenue from 2% to 20% of total revenue using Klaviyo.

Read More
Klaviyo case study
Case Study Nuun

learn how Nuun has and continues to leverage Klaviyo in unique and powerful ways to transform the business from a predominantly wholesale focused business to a multi-channel brand.

Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo Оmnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Klaviyo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)

IT and Other Capabilities

for Klaviyo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Vendor Profile Details

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D