Klaviyo Overview
Klaviyo integrates email marketing and SMS within a CRM framework tailored for consumer brands. It stands out by embedding a Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement strategies. This platform is particularly beneficial for teams aiming to enhance customer relationships through targeted communication. Klaviyo supports over 169,000 brands, emphasizing data-driven insights to fuel growth. A unique aspect is its AI capabilities, which provide actionable insights for marketing teams to refine their strategies. This makes Klaviyo a valuable tool for businesses seeking to deepen customer connections and drive measurable growth.
Use Cases
Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.
Business Priorities
Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.
Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data
Klaviyo works with different mediums / channels such as E-Mail. Social Media. and Facebook.
Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc. and Klaviyo support capabilities include Email Support, AI Powered, Chat Support, etc. also Klaviyo analytics capabilities include Analytics, and Custom Reports.
Reviews
"Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy." - Alex Outlaw
Klaviyo, AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.
Popular Business Setting
for Klaviyo
Top Industries
- Consumer Goods
- Retail
- Design
Popular in
- Small Business
- Mid Market
- Enterprise
Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Klaviyo Use Cases
How can Klaviyo enhance your Engagement Management process?
How efficiently Does Klaviyo manage your Communication Management?
How efficiently Does Klaviyo manage your Campaign Management?
Why is Klaviyo the best choice for Advertisement?
Why is Klaviyo the best choice for Segmentation And Targeting?
62+ more Business Use Cases
23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
|
Klaviyo has been a real game changer for us. We used to think our old ESP (Infusionsoft) did the job but we didn’t realize until we switched a world of features we were missing for our ecommerce business. Testimonial By Justin Lapidus |
|
Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alex Outlaw CEO & Co-Founder Idleman |
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
|
Justin Lapidus General Manager Brookinen |
Klaviyo has been a real game changer for us. We used to think our old ESP (Infusionsoft) did the job but we didn’t realize until we switched a world of features we were missing for our ecommerce business. Testimonial By Justin Lapidus |
|
Justin Adler Email Marketing Manager Chubbies |
Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler |
Case Studies
CASE STUDY Smile Brilliant
CASE STUDY Dollar Shave Club
CASE STUDY Briogeo
CASE STUDY Rebecca Minkoff
CASE STUDY Tibi
CASE STUDY Naturium
Frequently Asked Questions(FAQ)
for Klaviyo
What is Klaviyo?
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
What is Klaviyo used for?
What are the top features of Klaviyo?
Who uses Klaviyo?
What are Klaviyo alternatives?
Where is Klaviyo located?
Peers used Klaviyo for engagement management and communication management
Klaviyo Competitors
Klaviyo Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
Klaviyo Integrations
Klaviyo integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Klaviyo
Software Failure Risk Guidance
?for Klaviyo
Overall Risk Meter
Top Failure Risks for Klaviyo
Klaviyo, Inc News
Klaviyo Announces Second Quarter 2025 Financial Results
Klaviyo reported a 32% year-over-year revenue growth to $293 million for Q2 2025, highlighting its B2C CRM platform's impact on 176,000 customers. The company raised its FY25 revenue guidance to $1.195-$1.203 billion. Klaviyo also announced the retirement of President Steve Rowland, effective December 31, 2025, with him transitioning to a strategic advisor role until March 31, 2026.
Bottle360 Announces Integration with Klaviyo Powered by Vintools
Bottle360 has integrated its DTC platform with Klaviyo's marketing automation tools, facilitated by Vintools. This partnership aims to enhance customer engagement and sales for wineries by leveraging Klaviyo's segmentation, email, and SMS capabilities. Vintools ensures seamless data flow, optimizing marketing efforts and fostering customer loyalty.
Klaviyo Introduces an AI Shopping Assistant to Power Personalized Shopping at Scale
Klaviyo has launched a public beta of its AI-powered Conversational AI Agent, part of the Klaviyo Service suite, to enhance personalized online shopping experiences. This tool, built on the Klaviyo Data Platform, offers real-time, personalized support by integrating storefront data and marketing insights. It aims to provide brands of all sizes with AI shopping assistants that drive purchases and improve customer interactions.
Klaviyo to Announce Second Quarter 2025 Results on August 5, 2025
Klaviyo will announce its second quarter 2025 financial results on August 5, 2025, after the U.S. markets close. A live audio webcast is scheduled for 4:30 p.m. ET on the same day, with a replay available on their investor relations website.
Klaviyo, Inc Profile
HQ Location
225, Franklin St, Boston, MA 02110
Employees
1001-5000
Social
Financials
SERIES D
