Klaviyo Overview

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format...."
engaging and following up

4.80/5

Read Reviews (178)

"...Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine...."
engaging with scheduling & cadence

4.41/5

Read Reviews (6)

"...SUMMARY Building promotional email campaigns in Klaviyo can be extremely simple once you figure out your cadence...."
Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...Ease of use and the option to use templates make sending customized emails easy...."
sending & publishing communications

4.50/5

Read Reviews (228)

"...With SMS and email together on Klaviyo, KontrolFreek started strategically sending text messages and emails in the same Klaviyo Flow...."
tracking & monitoring communications

4.80/5

Read Reviews (15)

"...Free and then from $20 per month With powerful segment options, pre-built automated emails, sales tracking and more..."
Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...Use Klaviyo as a data analytics tool and visualization software for marketing campaigns like email and sms...." Marketing Campaign Data Analytics Tool & Visualization Software
campaign analytics

4.57/5

Read Reviews (39)

"...The analytics of every campaigns are also very useful...."
campaign monitoring

4.73/5

Read Reviews (17)

"...With 12 years experience on a number of platforms, including Campaign Monitor, Mailchimp and Active Campaign, he became a Klaviyo convert in 2016...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.84/5

Read Reviews (252)

"...For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design
engaging and following up

4.84/5

Read Reviews (178)

engaging with scheduling & cadence

4.84/5

Read Reviews (6)

Communication Management with E-Mail

4.52/5

Read Reviews (247)

"...Ease of use and the option to use templates make sending customized emails easy...." Peer review by User
sending & publishing communications

4.52/5

Read Reviews (228)

tracking & monitoring communications

4.52/5

Read Reviews (15)

Campaign Management with E-Mail

4.86/5

Read Reviews (188)

"...Use Klaviyo as a data analytics tool and visualization software for marketing campaigns like email and sms...." Marketing Campaign Data Analytics Tool & Visualization Software
campaign analytics

4.86/5

Read Reviews (39)

campaign monitoring

4.86/5

Read Reviews (17)

62+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
CUSTOMERS TESTIMONIALS

Alex Outlaw

CEO & Co-Founder

Idleman

Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw

Jordan Schau

CEO & Co-Founder

Pure Fix

Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

Case Studies

COMPANY CASE STUDIES
Case Study GhostBed

A Marketer's Dream: How GhostBed's SMS Strategy Achieved Immediate Results

Read More
Case Study BombTech

BombTech Golf is committed to delighting golfers with outstanding clubs and accessories — along with incredible customer service. Their sophisticated, customer-centered email strategy has driven more than $1.9M in email-attributed sales in the past year.

Read More
Case Study Solo Stove

Learn how Solo Stove integrated their Ecommerce store with Klaviyo to scale and personalize their email marketing efforts.

Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo ?Mnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Klaviyo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)
FEATURES RATINGS AND REVIEWS
Personalization

4.52/5

Read Reviews (284)
Templates

3.59/5

Read Reviews (218)
Micro customer segmenting

4.74/5

Read Reviews (87)
Dashboard

4.04/5

Read Reviews (78)
Alerts: popups & Notifications

3.70/5

Read Reviews (37)

IT and Other Capabilities

for Klaviyo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.85/5

Read Reviews (172)
Data Import

3.62/5

Read Reviews (363)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (129)
Chat Support

3.75/5

Read Reviews (46)
24/7 Support

3.59/5

Read Reviews (471)
Phone Support

3.37/5

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Vendor Profile Details

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

101-250

Social

Financials

Series B