Klaviyo Overview
This is a summary of the comprehensive capabilities and benefits of Klaviyo based on over 5837 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Klaviyo, Bloomreach, omnisend, Ortto, Yespo ?mnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Klaviyo is right for your needs? Our Cuspera AI engine can evaluate how Klaviyo fits your specific business needs, industry, and context. Get your personalized assessment report today.
Klaviyo supports business activities such as:
- Engagement Management
- Communication Management
- Campaign Management
- Advertisement
- Segmentation And Targeting
Klaviyo can help you with many business goals, such as Increase Sales & Revenue, Enhance Customer Relationships, Acquire Customers, Improve ROI, Increase Customer Life Time Value, etc. It can help manage these activities if you use E-Mail Social Media and Facebook for these needs. As a solution, Klaviyo's capabilities include Personalization, Templates, Micro Customer Segmenting, etc.
Klaviyo was founded in 2012. Consumer Goods Vertical is its biggest customer base.
Reviews
"Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. " - Alex Outlaw
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.
Use Cases
Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with E-Mail |
4.84/5 ★ |
"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...." Peer review by Alice V, Marketing Manager |
engaging and following up |
4.80/5 ★ |
"...Segment your lists into user engagement levels and send blasts/flow emails differently to each group...." Peer review by Lee K, Analytics Director |
engaging with scheduling & cadence |
4.41/5 ★ |
"...With these new experiences live, they can easily see how their automated text messages are performing and test text message content, cadences, and ordering between sending SMS and email to different subscribers. ..." Case Study The Brand Outlet |
Communication Management with E-Mail |
4.52/5 ★ |
"...Without visibility into shopper behavior, Mike found that he was essentially sending emails in the dark without understanding purchase history or preferences...." Case Study Taylor Stitch |
sending & publishing communications |
4.50/5 ★ |
"...We are using to connect our website subscribers into a series of emails that will lead them to purchase, we also us them for one time personalized campaigns to send emails and to drive more sales to our store. ...." Peer review by tomer d., Natural health Bag, Computer Software |
tracking & monitoring communications |
4.80/5 ★ |
"...They launched their "Analytics" tab on the Dashboard which helps keep track of email results. ..." Klaviyo:BOS 2019: Reactions and Highlights from a Klaviyo Partner |
Campaign Management with E-Mail |
4.86/5 ★ |
"...Klaviyo has helped us to have a significant improvement in the flow of our email marketing campaigns, as well as in the segmentation of our public, which has been reflected in the increase in sales and conversions of our websites...." Peer review by Kelly M, Digital Marketing Specialist |
campaign analytics |
4.57/5 ★ |
"...I like that the metrics are very easy to see on the campaigns dashboard...." Peer review by User |
campaign monitoring |
4.73/5 ★ |
"...Klaviyo: Because Klaviyo is built for e-commerce stores, the reporting features are unsurprisingly a lot more meaningful for tracking sales campaigns. ..." Klaviyo vs. Mailchimp | The top email marketing contenders for e-commerce with a clear winner. |
PEER EXPERIENCES | |
---|---|
Engagement Management with E-Mail |
4.84/5 ★ |
"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...." Peer review by Alice V, Marketing Manager |
|
engaging and following up |
4.84/5 ★ |
engaging with scheduling & cadence |
4.84/5 ★ |
Communication Management with E-Mail |
4.52/5 ★ |
"...Without visibility into shopper behavior, Mike found that he was essentially sending emails in the dark without understanding purchase history or preferences...." Case Study Taylor Stitch |
|
sending & publishing communications |
4.52/5 ★ |
tracking & monitoring communications |
4.52/5 ★ |
Campaign Management with E-Mail |
4.86/5 ★ |
"...Klaviyo has helped us to have a significant improvement in the flow of our email marketing campaigns, as well as in the segmentation of our public, which has been reflected in the increase in sales and conversions of our websites...." Peer review by Kelly M, Digital Marketing Specialist |
|
campaign analytics |
4.86/5 ★ |
campaign monitoring |
4.86/5 ★ |
62+ more Business Use Cases
Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
|
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
|
We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue |
CUSTOMERS | TESTIMONIALS |
---|---|
Alex Outlaw CEO & Co-Founder Idleman |
Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw |
Jordan Schau CEO & Co-Founder Pure Fix |
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
Ben LoBlue Director of Ecommerce Sportique |
We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study The Brand OutletRead More |
|
Case Study KontrolFreekRead More |
|
Case Study Case MateRead More |
Frequently Asked Questions(FAQ)
for Klaviyo
What is Klaviyo?
What is Klaviyo used for?
What are the top features of Klaviyo?
Who uses Klaviyo?
What are Klaviyo alternatives?
Where is Klaviyo located?
Popular Business Setting
for Klaviyo
Top Industries
- Consumer Goods
- Retail
- Design
Popular in
- Small Business
- Mid Market
- Enterprise
Klaviyo Alternatives
Peer and Expert Opinion on Features
for Klaviyo
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (284) |
Templates | Read Reviews (218) |
Micro customer segmenting | Read Reviews (87) |
Dashboard | Read Reviews (78) |
Alerts: popups & Notifications | Read Reviews (37) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (284) |
Templates | Read Reviews (218) |
Micro customer segmenting | Read Reviews (87) |
Dashboard | Read Reviews (78) |
Alerts: popups & Notifications | Read Reviews (37) |
IT and Other Capabilities
for Klaviyo
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (172) |
Data Import | Read Reviews (363) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (172) |
Data Import | Read Reviews (363) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (129) |
Chat Support | Read Reviews (46) |
24/7 Support | Read Reviews (471) |
Phone Support | Read Reviews (29) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (129) |
Chat Support | Read Reviews (46) |
24/7 Support | Read Reviews (471) |
Phone Support | Read Reviews (29) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (43) |
Analytics | Read Reviews (315) |
Custom Reports | Read Reviews (837) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (43) |
Analytics | Read Reviews (315) |
Custom Reports | Read Reviews (837) |
Software Failure Risk Guidance
?for Klaviyo
Overall Risk Meter
Top Failure Risks for Klaviyo
Vendor Profile Details
HQ Location
225, Franklin St, Boston, MA 02110
Employees
1001-5000
Social
Financials
SERIES D