Klaviyo Overview
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.
Use Cases
Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.84/5 ★ |
"...As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!...." Peer review by Hoyt Grant |
| engaging and following up |
4.80/5 ★ |
"...We needed an autoresponder to help follow up with people after purchases, send out bulk mails, and grow our email list...." Peer review by Alice V, Marketing Manager |
| engaging with scheduling & cadence |
4.41/5 ★ |
"...With these new experiences live, they can easily see how their automated text messages are performing and test text message content, cadences, and ordering between sending SMS and email to different subscribers. ..." Case Study The Brand Outlet |
| Communication Management with E-Mail |
4.52/5 ★ |
"...The flows make it very easy to sync with ship station and send emails automatically to people who have bought our product. ...." Peer review by Verified Reviewer, Medical Devices |
| sending & publishing communications |
4.50/5 ★ |
"...By having these segments you can send very targeted emails to them, upping conversion rate and the ability to sync custom audiences to Facebook...." Peer review by Akshay R, Asst Manger Marketing |
| tracking & monitoring communications |
4.80/5 ★ |
"...Task Resources RE-INTEGRATING Pause all flows if the new site is live Integrate with the new platform Klaviyo Ecommerce Integrations SET UP TRACKING Add web tracking code to the new site Klaviyo Web Tracking Update email capture sign up forms Disable old integration CLONE AND UPDATE FLOWS Clone all metric-based flows (use a naming convention) Check flow filters Flow Triggers and Filters Check each email within each flow for dynamic table blocks ..." Guided Checklist: Switching eCommerce Platforms with Klaviyo |
| Campaign Management with E-Mail |
4.86/5 ★ |
"...We're able to drive our email marketing campaigns with a level of sophistication and ease that was not possible with our prior partners...." Peer review by Drew, Founder, California Cowboy |
| campaign analytics |
4.57/5 ★ |
"...Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics...." Peer review by Kara W., Founder, Retail |
| campaign monitoring |
4.73/5 ★ |
"...Integrates with MailChimp, Aweber, Campaign Monitor, Constant Contact, Klaviyo, HubSpot and more. ..." Dominate Your eCommerce Sales with These Best Shopify Apps [2020] |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.84/5 ★ |
"...As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!...." Peer review by Hoyt Grant |
|
| engaging and following up |
4.84/5 ★ |
| engaging with scheduling & cadence |
4.84/5 ★ |
| Communication Management with E-Mail |
4.52/5 ★ |
"...The flows make it very easy to sync with ship station and send emails automatically to people who have bought our product. ...." Peer review by Verified Reviewer, Medical Devices |
|
| sending & publishing communications |
4.52/5 ★ |
| tracking & monitoring communications |
4.52/5 ★ |
| Campaign Management with E-Mail |
4.86/5 ★ |
"...We're able to drive our email marketing campaigns with a level of sophistication and ease that was not possible with our prior partners...." Peer review by Drew, Founder, California Cowboy |
|
| campaign analytics |
4.86/5 ★ |
| campaign monitoring |
4.86/5 ★ |
62+ more Business Use Cases
Our AI advisor, Wyz, harnessed 5837 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
|
Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta |
|
Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jordan Schau CEO & Co-Founder Pure Fix |
Klaviyo is legit. Think: email someone a week after they buy a bike & offer them a lock… Also, their support rules. Very helpful & quick to respond to questions. Testimonial By Jordan Schau |
|
Fred Perrotta CEO & Co-Founder Tortuga |
Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta |
|
Jonathan Bayme CMO & Co-Founder Theory-11 |
Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study The Brand OutletRead More |
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Case Study NuunRead More |
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Case Study KontrolFreekRead More |
Frequently Asked Questions(FAQ)
for Klaviyo
What is Klaviyo?
What is Klaviyo used for?
What are the top features of Klaviyo?
Who uses Klaviyo?
What are Klaviyo alternatives?
Where is Klaviyo located?
Popular Business Setting
for Klaviyo
Top Industries
- Consumer Goods
- Retail
- Design
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships
Klaviyo Alternatives
Peer and Expert Opinion on Features
for Klaviyo
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (284) |
| Templates | Read Reviews (218) |
| Micro customer segmenting | Read Reviews (87) |
| Dashboard | Read Reviews (78) |
| Alerts: popups & Notifications | Read Reviews (37) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (284) |
| Templates | Read Reviews (218) |
| Micro customer segmenting | Read Reviews (87) |
| Dashboard | Read Reviews (78) |
| Alerts: popups & Notifications | Read Reviews (37) |
IT and Other Capabilities
for Klaviyo
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (172) |
| Data Import | Read Reviews (363) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (172) |
| Data Import | Read Reviews (363) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (129) |
| Chat Support | Read Reviews (46) |
| 24/7 Support | Read Reviews (471) |
| Phone Support | Read Reviews (29) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (129) |
| Chat Support | Read Reviews (46) |
| 24/7 Support | Read Reviews (471) |
| Phone Support | Read Reviews (29) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (43) |
| Analytics | Read Reviews (315) |
| Custom Reports | Read Reviews (837) |
Software Failure Risk Guidance
?for Klaviyo
Overall Risk Meter
Top Failure Risks for Klaviyo
Vendor Profile Details
HQ Location
225, Franklin St, Boston, MA 02110
Employees
101-250
Social
Financials
Series B
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