Klaviyo Overview

Klaviyo integrates email marketing and SMS within a CRM framework tailored for consumer brands. It stands out by embedding a Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement strategies. This platform is particularly beneficial for teams aiming to enhance customer relationships through targeted communication. Klaviyo supports over 169,000 brands, emphasizing data-driven insights to fuel growth. A unique aspect is its AI capabilities, which provide actionable insights for marketing teams to refine their strategies. This makes Klaviyo a valuable tool for businesses seeking to deepen customer connections and drive measurable growth.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.

Other use cases:

  • Advertisement
  • Segmentation And Targeting
  • Helpdesk Management
  • Workflow Management
  • Loyalty Management
  • Contact List Management
  • Drip Marketing
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
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Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Klaviyo works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc. and Klaviyo support capabilities include Email Support, AI Powered, Chat Support, etc. also Klaviyo analytics capabilities include Analytics, and Custom Reports.

Reviews

"We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service." - Ben LoBlue

Klaviyo, AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Klaviyo Customer wins, Customer success stories, Case studies

How does Klaviyo facilitate Engagement Management?

How can Klaviyo optimize your Communication Management Workflow?

How can Klaviyo optimize your Campaign Management Workflow?

What makes Klaviyo ideal for Segmentation And Targeting?

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Klaviyo testimonial

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Klaviyo testimonial

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

Brodo - Food & Beverages

Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce to manage both a la carte and subscription orders. The team found Klavi...yo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.

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Cara Cara - Apparel & Fashion

Klaviyo B2C CRM helped Cara Cara unify their email and SMS marketing. Cara Cara struggled with using separate platforms for email and SMS, making it hard to coordinate campaigns. They switched back t...o Klaviyo for a more cohesive, data-driven approach. In the first 3 months, Cara Cara saw a 170x ROI, 67x ROI from SMS, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat buyers.

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Coffee Beanery - Food & Beverages

Klaviyo B2C CRM helped Coffee Beanery manage email and SMS marketing in one place. Before, they used Klaviyo for email and Postscript for SMS, which led to too many messages sent at once. This upset ...their older customers. After switching to Klaviyo for both channels, Coffee Beanery saw a 65x ROI in the first quarter. Klaviyo drove 47% of ecommerce revenue and 29% year-over-year growth in attributed revenue in Q4 2024.

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Daily Harvest - Food & Beverages

Klaviyo and Shopify helped Daily Harvest cut tech costs by 18%. The company switched from a custom ecommerce setup and a separate email platform. Before, marketing needed developers to send or update... emails. Now, Klaviyo lets them move faster and save over 50 developer hours each month. Daily Harvest also consolidated four tools into Klaviyo, making their stack simpler and more efficient.

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Elk Springs Resort - Hospitality

Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp to Klaviyo for better lifecycle marketing. They used Klaviyo's automati...on features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.

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Harney & Sons - Food & Beverages

Klaviyo B2C CRM helped Harney & Sons improve marketing automation and analytics. The company switched from using multiple tools to consolidating with Klaviyo. They saw a 114x ROI in Q4 2024 after ado...pting four Klaviyo products. Revenue per email recipient grew 13% year over year. Click rate on flow emails increased by 34% year over year. Harney & Sons improved customer experience and marketing results by using Klaviyo.

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Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender and Omnisend are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.
lightning

Peers used Klaviyo for engagement management and communication management

Klaviyo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Klaviyo, Inc News

Partnership

GO7 launches Marketing Triggers with Klaviyo to unlock new revenue opportunities for airlines

GO7 and Klaviyo have launched Marketing Triggers, a marketing automation solution tailored for airlines. This tool integrates Klaviyo's CRM capabilities with GO7's platform, enabling airlines to enhance customer engagement and boost revenue through personalized, data-driven interactions. The solution has demonstrated success in increasing booking conversions and ancillary revenue while reducing bounce rates.

Financial

Klaviyo to Announce Third Quarter 2025 Results on November 5, 2025

Klaviyo will announce its third quarter 2025 financial results on November 5, 2025, with a live webcast scheduled for 4:30 p.m. ET. The results and webcast link will be available on Klaviyo's investor relations website.

Product

Klaviyo expands AI capabilities with Marketing Agent and Customer Agent

Klaviyo has launched the Marketing Agent and expanded the availability of the Customer Agent, enhancing its AI-driven B2C CRM capabilities. The Marketing Agent autonomously manages campaigns and personalizes content, while the Customer Agent offers 24/7 support across multiple channels. Additional updates include integration with external AI models and enhanced reporting features.

Partnership

Domaine Worldwide Named Winner of the 2025 Klaviyo Global Agency ...

Domaine Worldwide was awarded the 2025 Klaviyo Global Agency Partner of the Year at Klaviyos K:BOS event. The award recognizes agencies that drive significant business results using Klaviyos platform. Domaine Worldwide excelled in delivering data-driven customer experiences through its Shopify design and development expertise, enhancing growth and customer loyalty across North America and EMEA.

Klaviyo, Inc Profile

Company Name

Klaviyo, Inc

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D