About Klaviyo

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Klaviyo solves your Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Efficiency
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Klaviyo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.48/5

Read Reviews (301)

"...Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts...." Peer review by Robbie Hodge, Director of Marketing, Varda Partners
sending & publishing communications

4.46/5

Read Reviews (284)

tracking & monitoring communications

4.83/5

Read Reviews (13)

Engagement Management with E-Mail

4.83/5

Read Reviews (287)

"...The follow up automation depending on both on-and-off site user interaction is a breeze to configure and test...." Peer review by Blake Baron, Ecommerce & Consumer Products Manager, Midwest Tungsten Service
engaging and following up

4.79/5

Read Reviews (203)

engaging with scheduling & cadence

4.53/5

Read Reviews (9)

Campaign Management with E-Mail

4.87/5

Read Reviews (176)

"...We are a boutique consulting agency for ecommerce D2C brands, so we use Klaviyo to manage their email marketing campaigns...." Peer review by Lee L Kennedy, Analytics Director, TLo Ventures
campaign analytics

4.48/5

Read Reviews (30)

campaign monitoring

4.74/5

Read Reviews (19)

PEER EXPERIENCES
Communication Management with E-Mail

4.48/5

Read Reviews (301)

"...Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts...." Peer review by Robbie Hodge, Director of Marketing, Varda Partners
sending & publishing communications

4.48/5

Read Reviews (284)

tracking & monitoring communications

4.48/5

Read Reviews (13)

Engagement Management with E-Mail

4.83/5

Read Reviews (287)

"...The follow up automation depending on both on-and-off site user interaction is a breeze to configure and test...." Peer review by Blake Baron, Ecommerce & Consumer Products Manager, Midwest Tungsten Service
engaging and following up

4.83/5

Read Reviews (203)

engaging with scheduling & cadence

4.83/5

Read Reviews (9)

Campaign Management with E-Mail

4.87/5

Read Reviews (176)

"...We are a boutique consulting agency for ecommerce D2C brands, so we use Klaviyo to manage their email marketing campaigns...." Peer review by Lee L Kennedy, Analytics Director, TLo Ventures
campaign analytics

4.87/5

Read Reviews (30)

campaign monitoring

4.87/5

Read Reviews (19)

69+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6754 insights from peers and experts to help you assess how these Klaviyo use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jenny Durre

Digital Coordinator

Beardbrand

I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. Testimonial By Jenny Durre

David Kavanagh

AU General Manager & Ecommerce Operations

Lifx

Klaviyo is the most powerful email marketing tool I have ever used. Klaviyo unlocks previously unknown data about existing & potential customers & allows us to communicate based on data-driven events. Testimonial By David Kavanagh

Kevin Gianni

CEO

Annmarie

We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni
CUSTOMERS TESTIMONIALS

Jenny Durre

Digital Coordinator

Beardbrand

I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. Testimonial By Jenny Durre

David Kavanagh

AU General Manager & Ecommerce Operations

Lifx

Klaviyo is the most powerful email marketing tool I have ever used. Klaviyo unlocks previously unknown data about existing & potential customers & allows us to communicate based on data-driven events. Testimonial By David Kavanagh

Kevin Gianni

CEO

Annmarie

We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni

Case Studies

COMPANY CASE STUDIES
Case Study Nomad

See how Nomad grew email marketing revenue from 2% to 20% of total revenue using Klaviyo.

Read More
Case Study Domino's

Delivering order increases and preventing cart abandonment

Read More
Case Study Nuun

learn how Nuun has and continues to leverage Klaviyo in unique and powerful ways to transform the business from a predominantly wholesale focused business to a multi-channel brand.

Read More

Popular Business Setting

for Klaviyo

Top Industries

  • Retail
  • Marketing and Advertising
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Klaviyo to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Klaviyo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (367)
Templates

3.59/5

Read Reviews (227)
Micro customer segmenting

4.75/5

Read Reviews (88)
Dashboard

3.91/5

Read Reviews (81)
Alerts: popups & Notifications

3.71/5

Read Reviews (48)
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (367)
Templates

3.59/5

Read Reviews (227)
Micro customer segmenting

4.75/5

Read Reviews (88)
Dashboard

3.91/5

Read Reviews (81)
Alerts: popups & Notifications

3.71/5

Read Reviews (48)

IT and Other Capabilities

for Klaviyo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5

Read Reviews (194)
Data Import

3.64/5

Read Reviews (420)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5

Read Reviews (194)
Data Import

3.64/5

Read Reviews (420)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.48/5

Read Reviews (149)
Chat Support

3.79/5

Read Reviews (50)
24/7 Support

3.59/5

Read Reviews (493)
Phone Support

3.47/5

Read Reviews (32)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.48/5

Read Reviews (149)
Chat Support

3.79/5

Read Reviews (50)
24/7 Support

3.59/5

Read Reviews (493)
Phone Support

3.47/5

Read Reviews (32)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5

Read Reviews (56)
Analytics

3.98/5

Read Reviews (340)
Custom Reports

3.62/5

Read Reviews (888)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5

Read Reviews (56)
Analytics

3.98/5

Read Reviews (340)
Custom Reports

3.62/5

Read Reviews (888)

Failure Risk Guidance Security Report

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for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Vendor Profile Details

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

101-250

Social

Financials

Series B