omnisend Overview

Omnisend is an ecommerce marketing automation platform designed to boost sales and customer engagement through targeted emails, SMS, and more. It offers advanced automations, customizable forms, and performance tracking.

Use Cases

Customers recommend Workflow Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using omnisend.

Other use cases:

  • Campaign Management
  • Advertisement
  • Helpdesk Management
  • Loyalty Management
  • Contact List Management
  • Promotion Management
  • Ad Retargeting
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using omnisend.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Launch New Products
  • Reduce Bounce
  • Improve Efficiency
  • Manage Risk
  • Improve Internal Communications
  • Improve Visibility
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

omnisend Use-Cases and Business Priorities: Customer Satisfaction Data

omnisend works with different mediums / channels such as E-Mail.

omnisend's features include Templates, Alerts: Popups & Notifications, Personalization, etc. and omnisend support capabilities include Email Support, 24/7 Support, Chat Support, etc. also omnisend analytics capabilities include Analytics, and Custom Reports.

Reviews

"At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. SMS is just becoming more and more important for us and it’s definitely not going anywhere." - Rob Lin

omnisend, AgencyAnalytics, Yespo Оmnichannel CDP, VBOUT, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for omnisend

Top Industries

  • Consumer Goods
  • Apparel & Fashion
  • Food & Beverages

Popular in

  • Small Business
  • Mid Market
  • Enterprise

omnisend is popular in Consumer Goods, Apparel & Fashion, and Food & Beverages and is widely used by Small Business, Mid Market, and Enterprise.

omnisend Customer wins, Customer success stories, Case studies

What Are the key features of omnisend for Workflow Management?

What benefits does omnisend offer for Communication Management?

How can omnisend optimize your Engagement Management Workflow?

Why is omnisend the best choice for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well omnisend solved their Marketing Automation needs. Cuspera uses 5482 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
omnisend testimonial

Rob Lin

Owner & Founder

Divatress

At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. SMS is just becoming more and more important for us and it’s definitely not going anywhere. Testimonial By Rob Lin
omnisend testimonial

Sara Florin

Senior Director of Branding & Marketing

Kerrits

Kerrits’ parent company was managing email marketing on their own and it simply couldn’t keep up with Kerrits’ growth. There was a huge need for us to invest in a smart email service provider. Testimonial By Sara Florin
omnisend testimonial

Allison Caufield

Senior Marketing Manager

FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email. Testimonial By Allison Caufield
CUSTOMERS TESTIMONIALS
omnisend testimonial

Rob Lin

Owner & Founder

Divatress

At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. SMS is just becoming more and more important for us and it’s definitely not going anywhere. Testimonial By Rob Lin
omnisend testimonial

Sara Florin

Senior Director of Branding & Marketing

Kerrits

Kerrits’ parent company was managing email marketing on their own and it simply couldn’t keep up with Kerrits’ growth. There was a huge need for us to invest in a smart email service provider. Testimonial By Sara Florin
omnisend testimonial

Allison Caufield

Senior Marketing Manager

FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email. Testimonial By Allison Caufield

Vyber Media - Marketing And Advertising

Omnisend helped Vyber Media drive over $1.5M in annual revenue for a client. The agency used Omnisend for email automation, campaigns, segmentation, and lead generation. Vyber Media added 135,000 new... email and SMS subscribers in 24 months. They saw 55% year-over-year revenue growth. Fast customer support and seamless onboarding made Omnisend a key tool for their marketing success.

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Vagari Bags - Retail

Omnisend helped Vagari Bags boost email open rates to 50% and achieve 6-7% SMS click rates. The brand switched from Klaviyo due to high costs and poor support. Omnisend's platform and dedicated accou...nt expert provided better support and tools. Vagari Bags shifted from product pitches to storytelling in their email and SMS marketing. This approach built a stronger community and delivered a 1:121 ROI for SMS campaigns.

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SAVY - Financial Services

Omnisend helped SAVY, a peer-to-peer lending platform, double its loan conversions. SAVY switched from separate email and SMS tools to Omnisend for better automation and segmentation. The platform de...livered a 30%+ average email open rate and €400 in monthly savings. SAVY also praised Omnisend's intuitive email builder and strong customer support. These improvements boosted both efficiency and results for SAVY's marketing team.

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Salomon Japan - Retail

Omnisend helped Salomon Japan engage over 130,000 subscribers with targeted email campaigns. The team used automation and localization to boost open rates to 45%. Each campaign generated ¥1.9M in rev...enue. Their click rate reached 1.4%. Omnisend's email marketing platform supported brand consistency and local relevance.

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Rachel Riley - Apparel & Fashion

Omnisend helped Rachel Riley boost its Black Friday Cyber Monday sales by 77%. The British kids' fashion brand switched from Constant Contact and Klaviyo to Omnisend for better features and lower cos...ts. Omnisend's automation, email, and SMS campaigns drove 48.1% of BFCM store revenue. 46% of Omnisend-driven revenue came from automations. The platform's intuitive tools and strong support helped Rachel Riley grow online sales.

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Ovoko - Automotive

Omnisend helped Ovoko grow revenue 1.9x from 2023 to 2024. Ovoko used automation, push notifications, and email campaigns to reach car part buyers and sellers. 60% of email marketing revenue came fro...m automations. Push notifications drove 20% of overall revenue. Omnisend's omnichannel marketing platform enabled Ovoko to engage a diverse audience and scale their online marketplace for used car parts.

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Omnisend Product Reviews teaser

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Frequently Asked Questions(FAQ)

for omnisend

What is omnisend?

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Omnisend helps marketing teams to send designated and targeted emails to customers via email, sms, push notifications, facebook messenger, whatsapp and more. It helps in collecting visitor information with customizable forms. It creates flexible segments based on shopping behavior or other criteria and helps in tracking the sales performance through the reports.

Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.

What is omnisend used for?

omnisend is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Workflow Management, Communication Management and Engagement Management .

What are the top features of omnisend?

Templates, Alerts: popups & Notifications and Personalization are some of the top features of omnisend.

Who uses omnisend?

omnisend is used by Consumer Goods, Apparel & Fashion and Food & Beverages among other industries.

What are omnisend alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, VBOUT and Klaviyo are popular alternatives for omnisend.

Where is omnisend located?

omnisend is headquartered at 1 St Katharine's Way, London, London E1W 1UN, GB.
lightning

Peers used omnisend for workflow management and communication management

omnisend Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.23/5

Read Reviews (156)
Custom Reports

3.82/5

Read Reviews (849)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.23/5

Read Reviews (156)
Custom Reports

3.82/5

Read Reviews (849)

Software Failure Risk Guidance

?

for omnisend

Overall Risk Meter

Low Medium High

Top Failure Risks for omnisend

Omnisend News

Partnership

Omnisend and Triple Whale Partner to Give Ecommerce Brands a Unified View of Marketing Performance

Omnisend and Triple Whale have formed a partnership to provide ecommerce brands with a unified view of marketing performance. This collaboration aims to enhance the ability of ecommerce businesses to track and analyze their marketing efforts more effectively, leveraging the strengths of both companies' platforms.

Product

Omnisend Launches New AI-Powered Assistants, Enhanced SMS and Reporting - PR Newswire

Omnisend has launched its most significant feature update in a year, introducing AI-powered assistants, enhanced SMS capabilities, and improved reporting tools. These updates aim to help ecommerce merchants personalize customer interactions, automate marketing strategies, and build trust through advanced SMS features. New tools include personalized content recommendations, AI-driven automation workflows, and enhanced SMS shortlinks and shortcodes.

Product

Omnisend Launches New AI-Powered Assistants, Enhanced SMS and Reporting

Omnisend has launched new AI-powered assistants, enhanced SMS capabilities, and advanced reporting features. These updates include personalized content tools, AI-driven automation, and SMS enhancements aimed at improving customer engagement and marketing efficiency for ecommerce brands.

Awards

Omnisend Named Best Overall Email Marketing Company By MarTech Breakthrough

Omnisend has been awarded the "Best Overall Email Marketing Company" by MarTech Breakthrough. The award recognizes Omnisend's innovative email marketing platform tailored for ecommerce, featuring tools like Shopify integration, customizable templates, and advanced automation. Omnisend's CEO, Rytis Lauris, emphasized the company's commitment to providing enterprise-level functionality without high costs, supported by recent AI enhancements and a redesigned UI.

Omnisend Profile

Company Name

Omnisend

Company Website

https://www.omnisend.com/

HQ Location

1 St Katharine's Way, London, London E1W 1UN, GB

Employees

101-250

Social

Financials

PRIVATE