Brevo: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Brevo
Brand: Brevo
Rating: 4.42 (8015 reviews)

4.42 5

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(8015)

Product and Vendor News

Brevo Distinguished Among Best Email Marketing Platforms 17/02/2026

Customer stories

Brevo helped Suntransfers achieve 40% revenue growth and double their campaign speed. The company used Brevo’s marketing automation to send timely emails and reminders, improving customer engagement. Sub-account management let them target B2B and B2C segments separately, keeping data secure. Real-time analytics and segmentation boosted open rates by 40% and reduced unsubscribes. Suntransfers now launches campaigns in 30 minutes, increasing agility and ROI.
Brevo Wallet helped Buffalo Grill digitize its loyalty program, leading to 500,000 loyalty cards activated in six months. The digital Buffalo Pass drove a 47% repeat visit rate, with 16% of users returning at least twice. Restaurants saw an average of 56 more visits per location each month. Buffalo Grill used Brevo to collect customer data, segment audiences, and automate campaigns. Push notifications and easy sign-up boosted engagement and customer retention.
Brevo helps AI Camp manage marketing engagement and sales pipeline. The platform gives them needed functionality and flexibility. They save $30,000 each year compared to HubSpot. Brevo supports both marketing and sales needs for AI Camp.
Brevo's Mobile Wallet helped L'Occitane UK & IRL send push notifications without an app. They digitized their VIP card and shared exclusive offers. Their goals were to boost retention, reactivate customers, and create an omnichannel experience. 17.6% of their customer base used the wallet in one year. 'Walletized' customers saw a 25% increase in average basket value and bought twice as often.
Brevo helped SwissCommerce manage email marketing for its 20 online stores with a multi-account solution. SwissCommerce needed to keep each store's email marketing separate and found Brevo's platform easy to use and cost-effective. The company achieved a 30% personalized email open rate and almost 100% deliverability. SwissCommerce sends 900 newsletters a year using Brevo. The migration was quick, and integrations with Shopware and Minubo were simple to set up.
Brevo Sales Platform helped SYSTM grow 8x in three years without hiring more staff. SYSTM used Brevo to automate lead scoring, email campaigns, and nurturing sequences. The platform made it easy to organize deals and schedule coaching calls. SYSTM tracked their North Star metric, focusing on customer value delivered. Brevo's tools were key to scaling revenue and managing a high-consideration sales process.

Product Business Settings

Brevo is popular in Hospitality, Publishing, and Marketing And Advertising industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

CRM

Email Marketing

Other Demand Generation

SMS Marketing

Brevo Product Overview

Brevo offers a multi-channel marketing platform that extends beyond traditional email marketing. It integrates SMS, chat, and additional communication channels, enabling businesses to engage with their audience through diverse mediums. A standout feature is its AI-driven marketing capabilities, which act as a virtual marketing team to optimize communication strategies. Trusted by over 500,000 customers globally, Brevo provides a unified solution for businesses seeking to enhance their customer interaction. The platform also seamlessly connects with existing tools, ensuring a smooth integration into current workflows. This flexibility and breadth of features make Brevo a versatile choice for businesses aiming to expand their reach and improve customer engagement.

How satisfied the customers are with Brevo use-cases

Reviews

"With Sendinblue now we can segment and personalize communications with students all around the world, delivering our communications at the optimal time for each subscriber." - Rishavraj Das

"With Sendinblue’s tools, we are now generating up to 6 times more leads per month and leads generated through the callback forms have a conversion rate of 80%! In addition, including SMS in the leads’ journey has helped us increase conversions thank...s to this channel’s high response rate" - Tom Spoelstra

Brevo Customer Insights, Testimonials and Case Studies

How can Brevo enhance your Communication Management process?

Brevo provides a comprehensive email marketing platform enabling users to create, automate, and track email campaigns. This platform allows for the segmentation of audiences and offers flexible email dispatch tools, including scheduling, customization, and attachments. The platform has a free tier but limits send volume to 9,000 emails per month, and email delivery speed can be inconsistent.

"...I wouldn't recommend using it for sending out emails that need to be more personalized or sent to a smaller group of people...." Peer review by Verified User, General Manager in Marketing

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How can Brevo enhance your Advertisement process?

Brevo provides comprehensive marketing capabilities, including email marketing, SMS messaging, landing page creation, and advertising. The platform enables businesses to automate marketing tasks, manage customer relationships, and create targeted advertising campaigns. A limitation of Brevo is that its advertising features are considered basic and lack advanced functionality.

"...This cloud-based program has provided us with tools such as landing page, facebook ads, SMS, email marketing, among others...." Peer review by Marcos S, Equipo de marketing

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What solutions does Brevo provide for Contact List Management?

Brevo facilitates straightforward contact list management, enabling easy addition, editing, and import of contacts. The platform offers features such as custom fields, import utilities, and customizable opt-in processes, allowing for effective organization and segmentation of contact lists. However, managing folders containing contacts may pose a challenge.

"...I have a very clean and legitimate list of contacts (14500+) that was all organically gathered directly through my website, many of which are actual past customers with purchases!..." Peer review by Kelly M., Entrepreneur, Apparel & Fashion

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How can Brevo enhance your Campaign Management process?

The software enables users to design and launch email marketing campaigns efficiently. The platform allows for automation of campaigns and offers straightforward reporting on campaign performance. However, the contact segmentation engine for marketing campaigns has limited customization capabilities.

"...The automation feature gives the users an opportunity to grow their businesses since comprehensive marketing campaign through automated emails are initiated in their absence...." Peer review by Ashley W, Supervisor

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What Are the key features of Brevo for Engagement Management?

Brevo provides tools for personalized messaging and campaign automation, enabling businesses to increase customer engagement and drive conversions. These tools include email and SMS marketing, as well as features for building landing pages to collect leads. Brevo's focus on engagement, however, can result in restrictions and list deletions if engagement metrics are not met.

"...All the complaints I have submitted is followed up only for closure, and not for solving the issues...." Peer review by Chetan A, Business Development

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What is Brevo?

Brevo is a marketing automation and transactional email service platform designed for the marketing teams of organizations of all sizes. This SaaS solution is used for relationship marketing, to engage customers.

It is primarily used for marketing automation, email campaigns, transactional emails, SMS marketing, chat, CRM, Facebook ads, retargeting ads, landing page creation and custom signup forms that can be integrated with the website. To help maximize the ROI, this cloud-based solution offers analytical dashboards that help track progress on email marketing campaigns.

It helps create engaging emails with its drag-and-drop designer and selection of 200+ responsive email templates. It also allows user to custom design their templates from scratch based on the need to ensure it addresses the right audience.

What is Brevo used for?

Brevo is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Advertisement and Contact List Management .

What are the top features of Brevo?

Templates, Personalization and Landing page are some of the top features of Brevo.

Who uses Brevo?

Brevo is used by Hospitality, Publishing and Marketing And Advertising among other industries.

What are Brevo alternatives?

Rejoiner, GMass, Moosend and OM3 Email Marketing Platform are popular alternatives for Brevo.

Where is Brevo located?

Brevo is headquartered at 7, Rue de Madrid, Paris, Île-de-France 75008, FR.

11 buyers and buying teams have used Cuspera to assess how well Brevo solved their Email Marketing needs. Cuspera uses 8015 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS	TESTIMONIALS
Rishavraj Das Event and Digital Media Manager AMS	With Sendinblue now we can segment and personalize communications with students all around the world, delivering our communications at the optimal time for each subscriber. Testimonial By Rishavraj Das
Tom Spoelstra eCRM Manager Love Energy Savings	With Sendinblue’s tools, we are now generating up to 6 times more leads per month and leads generated through the callback forms have a conversion rate of 80%! In addition, including SMS in the leads’ journey has helped us increase conversions thanks to this channel’s high response rate Testimonial By Tom Spoelstra
Guillaume Rostand CMO of Liligo and President of French Tech Barcelona Liligo	Sendinblue made it very easy for us to set up our price alerts in real time. The technical support we received in French was extremely responsive and accessible, which helped speed up our projects Testimonial By Guillaume Rostand

CUSTOMERS	TESTIMONIALS
Rishavraj Das Event and Digital Media Manager AMS	With Sendinblue now we can segment and personalize communications with students all around the world, delivering our communications at the optimal time for each subscriber. Testimonial By Rishavraj Das
Tom Spoelstra eCRM Manager Love Energy Savings	With Sendinblue’s tools, we are now generating up to 6 times more leads per month and leads generated through the callback forms have a conversion rate of 80%! In addition, including SMS in the leads’ journey has helped us increase conversions thanks to this channel’s high response rate Testimonial By Tom Spoelstra
Guillaume Rostand CMO of Liligo and President of French Tech Barcelona Liligo	Sendinblue made it very easy for us to set up our price alerts in real time. The technical support we received in French was extremely responsive and accessible, which helped speed up our projects Testimonial By Guillaume Rostand