In this section, you will find
Email Marketing Overview
What is Email Marketing Software?
Benefits of Email Marketing Software
Key Features of Email Marketing Software
How to Choose Right Email Marketing software
Email Marketing is a key form of digital marketing strategy wherein you use email as the primary channel for marketing communications to customers and prospects. Email marketing can be used for customer engagement, promotions, branding, direct selling, referral marketing and lead generation. Email marketing tools are very versatile and form a key part of marketing automation. Email marketing is very effective in acquiring new customers, managing customer relationships and growing revenue from existing customers.
Learn how Email Marketing benefits the business and how to choose the right Email Marketing software.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Sep 27, 2024
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this.Marissa Axell
Co-founder
17th Street Athletic Club
Vendor: Intuit Inc
Founded: 2001
Company Size: 1001-5000
HQ Location: 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Financials: SEED
Email Marketing Software
constant contact is an email marketing service that helps small businesses to reach new leads. The platform offers also offers websites and social ads which help businesses grow across multiple channels.
Primary features of this platform includes email marketing automation tools, Email tracking, Event Management, Marketing automation, social media marketing campaigns, survey and transaction emails. The system offers multiple customizable email templates and gives real-time insights on features like email opens, forwards, clicks and social media shares.
The tool allows businesses to import customer data from not just spreadsheets but also email clients like Gmail and Microsoft Outlook. The users have the flexibility to create a personalised email sign-up forms and embed it on web pages or social media channel like Facebook to get new contacts and create email lists.
Vendor: Constant Contact, Inc.
Founded: 1998
Company Size: 5001-10000
HQ Location: Waltham, MA
Financials: M&A
Powerful email marketing software with drag-and-drop simplicity
Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base.
The primary features offered by this product include A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Mailing List Management, Reporting/Analytics, Subscriber Management, Template Management and
WYSIWYG Email Editor.
The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.
I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time.Arabella Gilby
Digital Communications Coordinator
Parkrun
Vendor: Campaign Monitor
Founded: 2004
Company Size: 101-250
HQ Location: 9 Lea Ave, Nashville, Tennessee US
Financials: SERIES A
Affordable Email Marketing Solution
iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.
The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.
The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.
With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month.
Emily McLoughlin
Communications Manager
CED
Vendor: Icontact
Founded: 2003
Company Size: 251-500
HQ Location: 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560
Financials: SERIES B
Grow revenue with the most approachable CRM
Brevo is a marketing automation and transactional email service platform designed for the marketing teams of organizations of all sizes. This SaaS solution is used for relationship marketing, to engage customers.
It is primarily used for marketing automation, email campaigns, transactional emails, SMS marketing, chat, CRM, Facebook ads, retargeting ads, landing page creation and custom signup forms that can be integrated with the website. To help maximize the ROI, this cloud-based solution offers analytical dashboards that help track progress on email marketing campaigns.
It helps create engaging emails with its drag-and-drop designer and selection of 200+ responsive email templates. It also allows user to custom design their templates from scratch based on the need to ensure it addresses the right audience.
The follow-up from Sendinblue was outstanding. Since we are not digital natives, certain elements don’t come as instinctively for us, so it was very important to have someone who was so available and happy to train usMatilde Touzalin
Fundraising Manager
Solidarités International
Vendor: Brevo
Company Size: 501-1000
HQ Location: 7, Rue de Madrid, Paris, Île-de-France 75008, FR
Financials: SERIES B
AWeber: Email Marketing
Aweber is an email marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.
Aweber helps marketing teams to build lists, send emails and connect with the customers. It helps in creating email campaign without having to write code. It helps in tracking sales along with the overall performance. It helps in capturing leads, create emails and analyze results using mobile apps and it makes sure customer receives the email in the inbox not in spam.
Aweber comes with drag and drop email creation, pre-built templates to create stunningly beautiful emails without having to writing code. It uses tags to trigger automated email campaigns based on clicks and opens. It uses built-in A/B testing for experimenting with the subject lines, designs and links and chose which works best.
I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to the product and blog links in my emails.Bomonster
Artist
Bomonster
Vendor: Aweber
Founded: 1998
Company Size: 51-100
HQ Location: 1100 Manor Drive, Chalfont, PA 18914, USA
Financials: PRIVATE
Grow your list and get more opens with Robly. Boost your open rate by 50%.
Robly is an email marketing software that supports to boost campaign open rates and grow newsletter subscriptions. It is suited for businesses of all types looking to increase the open rates of their marketing campaigns.
It provides OpenGen to boost open rate, Exit-intent Pop-up Wedges technology, customer support, Robly AI, Social Media tools, Mobile-responsive templates, Autoresponders and reporting tools.
It features the OpenGen technology which allows to get 50% more opens and Robly AI that sends your email campaigns to the subscribers at the right time. Exit-intent Pop-up technology uses a pop-up widget to viewers who are leaving your website to join your mailing list. Robly’s A/B provides optimization of campaigns and also mobile-responsive templates. It also has the device specific reporting option that lets us know which device people use to open the email campaigns and also show hourly email open rates.
Robly offers an easy to use platform and even provided us a super sharp template. Anytime I e-mail, chat, or call in they are able to help me out instantly with any issue I might be having, and do so with fantastic customer service. Also | they are offering this superior product for less than half ...of what I was paying at a competitor.
Meghan Lavelle
Owner
Washington General Store
Vendor: Robly Digital Marketing, LLC
Founded: 2011
Company Size: 51-100
HQ Location: New York .NY
Financials: PRIVATE
Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.
Newoldstamp is an email signature management and marketing platform perfect for small teams and enterprises. Its email signature generator helps with marketing efforts by introducing a new channel for lead generation.
Newoldstamp provides users with professional-looking, attractive, and interactive email signatures designed to spark the reader's interest, drive traffic to their site or page and empower readers to engage and interact with email senders. Manage all email signatures of the team in one place, run email signature banner campaigns, track email signature performance, customize existing signature templates and create different email signature templates for every department.
Newoldstamp features include advanced email signature editor and generator, central signature management, signature banner management, signature analytics, compatible with major email clients, mobile-friendly and more.
Vendor: Newoldstamp Inc
Company Size: 11-50
HQ Location: 814 Mission St, San Francisco, California 94103, US
Financials: SEED
Email Marketing Software Customized Solutions - Salesforce.com
Salesforce Email Studio is an Email Marketing platform that helps to reach the customers by sending emails in bulk, or send them to targeted individuals, or even create one-to-one conversations. It helps to acquire customers and increase sales and revenue.
It helps marketers to maintain a relationship with the customers beyond apps and websites. It helps in planning, personalization, segmentation, and optimizing the customer journey with email software from marketing cloud and measuring campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success.
Some of its features include creating segments based on profile data to inspire engagement, reach customers on any device with responsive design, engage customers along their journey with great messages, reach customers with 1-1 messages, automate the email journey, and many more.
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to.Adam Lavezzo
VP, Revenue Strategy & Operations
BetterUp
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.
Mailerlite helps marketing teams to build and manage email campaigns, it offers capability to build landing pages, forms.it helps in target and segment subscribers automatically, it can create pop-ups without having to code and to get embedded surveys in emails.
Mailerlite comes with drag and drop editor, rich text editor, custom html editor, newsletter template and ecommerce campaigns for creating amazing campaigns. It uses prebuilt template to build creative and attractive landing pages. It uses A/B testing split testing for find the best performing landing page and make landing page GDPR complaint. It uses drag and drop builder to create pop-ups without having to code and build custom surveys by using the pre-built blocks.
What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices.Rob Ford
Founder and Principal
The FWA
Vendor: MailerLite Limited
Company Size: 101-250
HQ Location: San Francisco, California 94105, US
Financials: PRIVATE
Ever since email has become the most common means of communicating between users, email marketing has become one of the most important, popular and effective means to reach, engage, and market to potential customers. Email marketing is adopted by marketers to promote their products and services, engage customers throughout their buying journey, make aware their customers about new products, discounts and offers. Email marketing is one of the most cost effective marketing strategies and hence very largely adopted by small businesses.
Email Marketing Software Market size was valued at USD 1.31 Billion in 2022 and is projected to reach USD 2.78 Billion by 2030, growing at a CAGR of 5.6% from 2023 to 2030.. Some estimates show that more than 75 Trillion email marketing messages are sent per year now.
Email marketing software started as a simple tool to create a list of email-ids and then have the ability to send out messages to folks on your list. These tools evolved to have the ability to have multiple contact lists, the ability to create high-quality HTML messages, and then have the ability to track the user interaction on your messages.
In recent years, there has been a lot more focus on the customer journey and many of these email tools have evolved to deliver personalized messages at scale based on the state the user is in his journey. This made the tools built lots more features to automate, personalize and customize the delivery of messages.
This has resulted in many of the email marketing software a hybrid between Marketing Automation, Sales Engagement, and CRMs to deliver on their vision to keep engaged with your customers through their journey.
In short, for most businesses that deal with many customers, the need for having software for managing their email communication across the customer journey is no longer a debate, the real questions are:
You can read the rest of this guide to figure out how to go about finding the right software for you or try out our AI-based advisor who will recommend the right fit based on your requirements.
Email marketing software is used along the customer journey predominantly to achieve the following business goals
Businesses obtain a list of potential customers from third party data set providers and then use emails to reach out to them to sign them up as their own customers. Typically there is a call for action in the email such as the link to a website or a phone number asking the potential lead to sign up.
Email marketing is employed in inbound marketing to nurture leads and improve conversions.
Making online sales, it is essential to have a list of potential buyers who may be interested in our product; With this software, I can make sure that all subscribers of our company are duly registered, verify that they are interested in our proposals, and send them the best offers for their demands.
A related use case of email marketing is when it is used to upsell and cross-sell to existing customers. This can be quite effective as we tend to know a lot more about our existing customers and email marketing is an effective tool not only to stay in touch but also to send personalized emails to upsell or cross-sell to them.
Email marketing is used to automate part of the sales process and hence helps in increasing sales. Marketing emails influence buyers in their purchase decisions. Emails sent when buyers abandon their cart, emails with special offers and discounts encourage buyers to make more purchases.
Email marketing software helps marketers to send campaign messages in a timely manner to the right audience. The scheduling and automation of the email campaigns makes campaigns more effective and help in better conversions. Also, it can ensure that the audience sees the messages at the right time.
Email marketing software helps to create targeted content and customize email campaigns. This is key to sending the right messages to the right audience based on audience segmentation. The personalization can be done based on the demographics, geography, existing/new customers or loyal customers. Personalized emails guarantee better attention from the audience.
Periodic emails, newsletters, relevant updates, new launches, best practices, etc., helps keep in touch with customers in a non-intrusive way. Email marketing tools have features to send an elegantly crafted newsletter to keep customers engaged and happy.
Good email marketing software will have some or all of the features mentioned below
A good template library with lots of formats makes one’s job of creating an email marketing campaign easy. One can pick a template, customize it, and be ready in a matter of minutes.
The amount of templates that it offers saves you a lot of time in the design of the emails, boosting your efficiency by reducing a big headache and thus you will have more time to dedicate yourself to something else.
I like how easy it is to make a professional-looking email, with ability to track campaign results, resend to those who didn't open etc. and track link clicks, see conversion rates, audience drops and locations.
This is why it’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.
First, automated emails are not the same as transactional emails. Transactional emails are sent as per a user’s action such as buying something on the site and the email is a receipt of his action. Automated emails are emails that are to be periodically sent based on your goals and the state of your customers, say existing customers, potential customers, high-value customers, etc.
These automated emails with carefully planned cadence help the top of the mind recall of your brand and it’s offerings with the customers.
Autoresponder and auto-scheduler go hand in hand for seamless automation of your email campaigns. Autoresponders are based on a user’s action whereas the auto-scheduler is used to send periodic stay in touch messages based on the state of the user. Autoresponders are used to send a welcome note for a person who fills a contact form, to someone who just added something to a shopping cart and forgets to check it out, etc.
With autoresponders, you have the opportunity to start building relationships with your leads from the moment that they join your list.
A big weakness of mass-mailing email campaigns is that they lose the human touch and soon can feel robotic. The newer breed of software has built-in cool personalization features that can send 1:1 messages at scale.
An email message feels personalized if the system knows something about the user, his last transaction, his last complaint, etc and the message is tailor-made to address the specific user in mind. For example, it could be as simple as knowing the name of the user to more complex things like knowing his hobby, movie interests, etc.
Being able to target those emails to specific regions gave our marketing a personal touch and resulted in increased web traffic and sales.
AI is literally gaining into everything we do, including email marketing. In recent years, AI has played an active role in creating personalized content to decide when best to send an email to understand the interest of the users.
AI also has played an active role in AB testing and choosing the campaigns that have best worked for you in the past and optimize your results based on past campaign results.
AI-powered systems make it possible to set up automated or drip campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. The technology uses past purchases, interests and browsing behaviors to set up automated campaigns that are designed to nurture your leads.
You can either follow this beginner’s guide or use our AI advisor to find the right recommendation for you.
If your contact details lie in a CRM or a CDP, then you need to get software that integrates with your backend system.
In case you are buying your contact data to acquire new customers, then it’s a green field, and most of the software allows you to upload and manage your contact list.
In case you want to tie back the response of your customer to your CRM, in order to have all your customer information in a single place, then also you should consider tools that have both ways of integration with your CRM.
Most of the new breed horizontal solutions such as CRMs and sales tools have built-in ability to send out emails, just check once their capabilities before you go ahead and invest in a new tool. In general, most email marketing tools are best suited to acquire new customers and you should see if existing customers can be managed through your legacy horizontal solutions. The one drawback of this approach is that you would need to set up and manage two systems. But, specialized email marketing tools give you lots of flexibility to set up new templates and try out various messages using AB testing, which makes it really appealing to acquire new customers.
Decide whether you are interested in acquiring new customers or engaging with existing customers. In the former case, you would need software with pre-built templates, the ability to AB test and track/monitor clicks and open rates. In the latter case, you would need software that you can auto-schedule with auto-responder and ability to personalize the response for each user.
One of the biggest risks of email marketing tools that you will buy is its ability to navigate the spam filter of most email tools. Ensure that the tool doesn’t deliver to the spam folder and has the ability to change and personalize content so that it doesn’t look like bulk messages.
With multimedia and video becoming a major part of our marketing collateral, ensure the tool can embed rich media and track users’ actions on these rich media seamlessly.
An email marketing tool with poor analytics and reporting ability is useless. A major part of your effort in marketing should be spent on AB testing your open rates and user interactions, which are impossible to tune without fine-grained custom reporting.
Get AI-generated right fit software based on peer experience in just a minute.
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
Vendor: Intuit Inc
Founded: 2001
Company Size: 1001-5000
HQ Location: 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Financials: SEED
Email Marketing Software
constant contact is an email marketing service that helps small businesses to reach new leads. The platform offers also offers websites and social ads which help businesses grow across multiple channels.
Vendor: Constant Contact, Inc.
Founded: 1998
Company Size: 5001-10000
HQ Location: Waltham, MA
Financials: M&A
Powerful email marketing software with drag-and-drop simplicity
Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base.
Vendor: Campaign Monitor
Founded: 2004
Company Size: 101-250
HQ Location: 9 Lea Ave, Nashville, Tennessee US
Financials: SERIES A
Affordable Email Marketing Solution
iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.
Vendor: Icontact
Founded: 2003
Company Size: 251-500
HQ Location: 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560
Financials: SERIES B
Grow revenue with the most approachable CRM
Brevo is a marketing automation and transactional email service platform designed for the marketing teams of organizations of all sizes. This SaaS solution is used for relationship marketing, to engage customers.
Vendor: Brevo
Company Size: 501-1000
HQ Location: 7, Rue de Madrid, Paris, Île-de-France 75008, FR
Financials: SERIES B
AWeber: Email Marketing
Aweber is an email marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.
Vendor: Aweber
Founded: 1998
Company Size: 51-100
HQ Location: 1100 Manor Drive, Chalfont, PA 18914, USA
Financials: PRIVATE
Grow your list and get more opens with Robly. Boost your open rate by 50%.
Robly is an email marketing software that supports to boost campaign open rates and grow newsletter subscriptions. It is suited for businesses of all types looking to increase the open rates of their marketing campaigns.
Vendor: Robly Digital Marketing, LLC
Founded: 2011
Company Size: 51-100
HQ Location: New York .NY
Financials: PRIVATE
Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.
Newoldstamp is an email signature management and marketing platform perfect for small teams and enterprises. Its email signature generator helps with marketing efforts by introducing a new channel for lead generation.
Vendor: Newoldstamp Inc
Company Size: 11-50
HQ Location: 814 Mission St, San Francisco, California 94103, US
Financials: SEED
Email Marketing Software Customized Solutions - Salesforce.com
Salesforce Email Studio is an Email Marketing platform that helps to reach the customers by sending emails in bulk, or send them to targeted individuals, or even create one-to-one conversations. It helps to acquire customers and increase sales and revenue.
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.
Vendor: MailerLite Limited
Company Size: 101-250
HQ Location: San Francisco, California 94105, US
Financials: PRIVATE
Email Marketing, Email Design & Email Testing Tools
Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.
Vendor: Litmus Software, Inc
Company Size: 101-250
HQ Location: Cambridge, MA
Financials: SERIES A
Email marketing software that drives sales.
Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.
Vendor: Zoho Corporation Pvt. Ltd
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Sales engagement software providing personalized mass email service, email marketing and mail-merge services
GMass is a powerful email marketing software that lets to run mail merge campaigns from the Gmail account. It helps to increase sales and revenue and improve ROI.
Vendor: Gmass, Inc.
HQ Location: Chicago, IL
HelpCrunch - Intelligent Customer Communication Platform ...
Helpcrunch is a customer communication platform enabling Lead Generation and Sales, Customer Engagement and Customer support. It can be used by businesses of all sizes across the industry, and is available on mobile Android and iOS.
Vendor: Helpcrunch
Founded: 2014
Company Size: 11-50
HQ Location: 600 California St, San Francisco, CA 94108, USA
Financials: SEED
Power Dialer Lead Engagement Software Solution
Phoneburner is a power dialer software that helps to turn leads into live conversations. It dials leads 4x faster and maximizes live conversations. It helps to increase sales and revenue and enhance customer relationships.
Vendor: PhoneBurner, Inc.
Founded: 2008
Company Size: 11-50
HQ Location: 1968 S. Coast Hwy, Suite 1800 Laguna Beach, CA 92651
Financials: PRIVATE
Marketing Automation tool to grow ecommerce stores
ExpertSender is Data-driven marketing automation for expanding eCommerce stores. ExpertSender is a stable, high deliverability platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. Its multi-channel marketing automation system is designed to help fast-growing businesses grow their revenue with marketing automation across Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match and Mobile apps and more.
Vendor: ExpertSender sp. z o.o.
Company Size: 51-100
HQ Location: Norwida 1, 80-280 Gdańsk, Poland
Financials: PRIVATE
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.
Vendor: Omnisend
Company Size: 101-250
HQ Location: 1 St Katharine's Way, London, London E1W 1UN, GB
Financials: PRIVATE
Email address locator software, with email verification and data enrichment
VoilaNorbert is an email address locator software that can be used by Sales teams to reach out to leads, recruiting teams to connect with the right talent, and to build links and contacts in areas such as Content Marketing, PR and Business Development.
Vendor: Voilanorbert
Company Size: 1-10
Financials: PRIVATE
AI-based sales CRM to Improve engagement and nurture existing customers, drive leads to closure
Freshsales is a customer relationship management (CRM) software by Freshworks designed for high-velocity sales teams to attract leads, engage across multiple touchpoints, close deals and nurture relationships.
Vendor: Freshworks Inc
Founded: 2010
Company Size: 1001-5000
HQ Location: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Financials: SERIES H
Sales engagement platform and B2B data all-in-one enabling faster deal closures
Autoklose is a sales engagement platform that brings clean verified B2B data, automated lead generation capability, campaign management and CRM functions under a single umbrella to automate and optimize sales process for a company
Vendor: VanillaSoft.
Founded: 2005
Company Size: 11-50
HQ Location: 4965 Preston Park Blvd., Suite 850 Plano, TX 75093
Financials: PRIVATE
Simple, yet powerful CRM for small businesses
NetHunt CRM is a customer relationship management (CRM) software solution purpose-built to work closely with Gmail accounts and Google applications. It enables businesses to manage interactions and records directly from the inbox.
Vendor: NetHunt CRM, Inc.
Company Size: 11-50
HQ Location: 56 Daly Street, Belize City, Belize District, Belize
Financials: PRIVATE
Create powerful cross-channel, opt-in audience experiences
Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.
Vendor: Upland Software, Inc.
Founded: 2010
Company Size: 251-500
HQ Location: Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788
Financials: PRIVATE
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
Vendor: Klaviyo, Inc
Founded: 2012
Company Size: 1001-5000
HQ Location: 225, Franklin St, Boston, MA 02110
Financials: SERIES D
Sales engagement software that enables email tracking and measure the impact of messages
Mixmax is email monitoring and scheduling tool that extends Gmail’s functionality and delivers enhanced productivity for customer-facing teams.
Vendor: Mixmax, Inc
Founded: 2014
Company Size: 51-100
HQ Location: 512 2nd St Floor 1 San Francisco, CA 94107
Financials: SERIES A