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Email Marketing Software 2021: Complete Guide

Email Marketing is a key form of digital marketing strategy wherein you use email as the primary channel for marketing communications to customers and prospects. Email marketing can be used for customer engagement, promotions, branding, direct selling, referral marketing and lead generation. Email marketing tools are very versatile and form a key part of marketing automation. Email marketing is very effective in acquiring new customers, managing customer relationships and growing revenue from existing customers. Learn how Email Marketing benefits the business and how to choose the right Email Marketing software.

Last updated: Apr 8, 2021

Email Marketing Software 2021: Complete Guide

What is Email Marketing?

Ever since email has become the most common means of communicating between users, email marketing is becoming one of the most popular means to reach, engage, and market to potential customers.

Email marketing is steadily gaining more market share as compared to other direct marketing techniques such as cold calling and snail mails. Some estimates show that more than 75 Trillion email marketing messages are sent per year now.

What is Email Marketing Software?

Email marketing software started as a simple tool to create a list of email-ids and then have the ability to send out messages to folks on your list. These tools evolved to have the ability to have multiple contact lists, the ability to create high-quality HTML messages, and then have the ability to track the user interaction on your messages.

In recent years, there has been a lot more focus on the customer journey and many of these email tools have evolved to deliver personalized messages at scale based on the state the user is in his journey. This made the tools built lots more features to automate, personalize and customize the delivery of messages.

This has resulted in many of the email marketing software a hybrid between Marketing Automation, Sales Engagement, and CRMs to deliver on their vision to keep engaged with your customers through their journey.

In short, for most businesses that deal with many customers, the need for having software for managing their email communication across the customer journey is no longer a debate, the real questions are:

  • How do you choose a software that is best suited for you?
  • Do you choose an email marketing software, a marketing automation software or a sales engagement one?
  • Also, what are the features that matter to you -- how does a feature make a difference to your business need?

You can read the rest of this guide to figure out how to go about finding the right software for you or try out our AI-based advisor who will recommend the right fit based on your requirements.

Benefits of Email Marketing Software

Email marketing software is used along the customer journey predominantly to achieve the following business goals

Acquire more customers

Businesses obtain a list of potential customers from third party data set providers and then use emails to reach out to them to sign them up as their own customers. Typically there is a call for action in the email such as the link to a website or a phone number asking the potential lead to sign up.

Making online sales, it is essential to have a list of potential buyers who may be interested in our product; With this software, I can make sure that all subscribers of our company are duly registered, verify that they are interested in our proposals, and send them the best offers for their demands.

E H

Ellery Howland

Strategic Marketing Manager at Linkmedia 360: Integrated Digital Marketing

Increase Revenue from Existing Customers

A related use case of email marketing is when it is used to upsell and cross-sell to existing customers. This can be quite effective as we tend to know a lot more about our existing customers and email marketing is an effective tool not only to stay in touch but also to send personalized emails to upsell or cross-sell to them.

Enhance Customer Relationship

Periodic emails, newsletters, relevant updates, new launches, best practices, etc., helps keep in touch with customers in a non-intrusive way. Email marketing tools have features to send an elegantly crafted newsletter to keep customers engaged and happy.

Key Features of Email Marketing Software

Good email marketing software will have some or all of the features mentioned below

Template Library

A good template library with lots of formats makes one’s job of creating an email marketing campaign easy. One can pick a template, customize it, and be ready in a matter of minutes.

The amount of templates that it offers saves you a lot of time in the design of the emails, boosting your efficiency by reducing a big headache and thus you will have more time to dedicate yourself to something else.

S D

Susan Dear

Chief Information Security Officer at Amazing Cart

Tracking and monitoring open rates

I like how easy it is to make a professional-looking email, with ability to track campaign results, resend to those who didn't open etc. and track link clicks, see conversion rates, audience drops and locations.

S P

Shannon Polvino

PR and Account Manager at Insight Strategic Branding & Marketing

AB Testing

This is why it’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.

Neil Patel

Blogger and Influencer

Auto-scheduler and Cadence

First, automated emails are not the same as transactional emails. Transactional emails are sent as per a user’s action such as buying something on the site and the email is a receipt of his action. Automated emails are emails that are to be periodically sent based on your goals and the state of your customers, say existing customers, potential customers, high-value customers, etc.

These automated emails with carefully planned cadence help the top of the mind recall of your brand and it’s offerings with the customers.

Autoresponder

Autoresponder and auto-scheduler go hand in hand for seamless automation of your email campaigns. Autoresponders are based on a user’s action whereas the auto-scheduler is used to send periodic stay in touch messages based on the state of the user. Autoresponders are used to send a welcome note for a person who fills a contact form, to someone who just added something to a shopping cart and forgets to check it out, etc.

With autoresponders, you have the opportunity to start building relationships with your leads from the moment that they join your list.

M F

Mary Fernandez

Digital marketing expert, and Founder - Persuasion Nation.

Personalization

A big weakness of mass-mailing email campaigns is that they lose the human touch and soon can feel robotic. The newer breed of software has built-in cool personalization features that can send 1:1 messages at scale.

An email message feels personalized if the system knows something about the user, his last transaction, his last complaint, etc and the message is tailor-made to address the specific user in mind. For example, it could be as simple as knowing the name of the user to more complex things like knowing his hobby, movie interests, etc.

Being able to target those emails to specific regions gave our marketing a personal touch and resulted in increased web traffic and sales.

M C

Monica Caliste

The Princeton Review

Role of AI

AI is literally gaining into everything we do, including email marketing. In recent years, AI has played an active role in creating personalized content to decide when best to send an email to understand the interest of the users.

AI also has played an active role in AB testing and choosing the campaigns that have best worked for you in the past and optimize your results based on past campaign results.

AI-powered systems make it possible to set up automated or drip campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. The technology uses past purchases, interests and browsing behaviors to set up automated campaigns that are designed to nurture your leads.

Michael Brenner

Keynote Speaker and Author

Looking for right software for your Email Marketing needs?

wyz, your personal AI advisor

Get AI-generated personalized recommendation by answering a few questions on your Email Marketing needs

Buyer’s Guide - 6 Factors to Choose Right Email Marketing software

You can either follow this beginner’s guide or use our AI advisor to find the right recommendation for you.

Where do your contacts lie?

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

If your contact details lie in a CRM or a CDP, then you need to get a software that integrates with your backend system.

In case you are buying your contact data to acquire new customers, then it’s a green field, and most of the software allows you to upload and manage your contact list.

In case you want to tie back the response of your customer to your CRM, in order to have all your customer information in a single place, then also you should consider tools that have both way integrations with your CRM.

Horizontal vs Specialized Solutions

Most of the new breed horizontal solutions such as CRMs and sales tools have built-in ability to send out emails, just check once their capabilities before you go ahead and invest in a new tool. In general, most email marketing tools are best suited to acquire new customers and you should see if existing customers can be managed through your legacy horizontal solutions. The one drawback of this approach is that you would need to set up and manage two systems. But, specialized email marketing tools give you lots of flexibility to set up new templates and try our various messages using AB testing, which makes it really appealing to acquire new customers.

Capabilities

Decide whether you are interested in acquiring new customers or engaging with existing customers. In the former case, you would need software with pre built templates, the ability to AB test and track/monitor clicks and open rates. In the latter case, you would need software that you can auto-schedule with auto-responder and ability to personalize the response for each user.

Ability to deal with spam filters

One of the biggest risks of email marketing tools that you will buy is its ability to navigate the spam filter of most email tools. Ensure that the tool doesn’t deliver to the spam folder and has the ability to change and personalize content so that it doesn’t look like bulk messages.

Ability to handle rich content natively

With multimedia and video becoming a major part of our marketing collateral, ensure the tool can embed rich media and track users’ actions on these rich media seamlessly.

Analytics and Reports

An email marketing tool with poor analytics and reporting ability is useless. A major part of your effort in marketing should be spent on AB testing your open rates and user interactions, which are impossible to tune without fine-grained custom reporting.

Top 10 Free-forever Email Marketing Software

Whether you are starting your journey on digital marketing transformation with email marketing or a small business owner, it is always desirable to try out a free email marketing tool. Many of the email marketing software vendors have a free plan that comes with robust features. However, most of the free plans are limited by the number of subscribers or contacts or the number of emails that you can send per month. If your business needs are met within those limitations, often there is very little need to upgrade to a paid plan. Here are some of the popular free email marketing software that you may find useful.

Which of these 373 Email Marketing software fit your needs?

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Get AI-generated right fit software based on peer experience in just a minute.

373 Email Marketing Software

GMass

Sales engagement software providing personalized mass email service, email marketing and mail-merge services

4.82

Read Reviews
GMass Icon

GMass

4.82
★★★★★
★★★★★
Sales engagement software providing personalized mass email service, email marketing and mail-merge services

GMass is a powerful email marketing software that lets to run mail merge campaigns from the Gmail account. It helps to increase sales and revenue and improve ROI.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engaging and following up
Top Features : Personalization,Templates,Alerts: popups & Notifications
GMass Icon

Vendor: Wordzen

Company Size: 11-50

HQ Location: Chicago, Illinois

Financials: Private

Rejoiner

eCommerce Email Marketing Software

4.81

Read Reviews
Rejoiner Icon

Rejoiner

4.81
★★★★★
★★★★★
eCommerce Email Marketing Software
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Recording,Personalization,Dashboard
Rejoiner Icon

Vendor: Rejoiner

Founded: 2012

Company Size: 11-50

HQ Location: Boston, MA

Financials: Private

Helpcrunch

HelpCrunch - Intelligent Customer Communication Platform ...

4.77

Read Reviews
Helpcrunch Icon

Helpcrunch

4.77
★★★★★
★★★★★
HelpCrunch - Intelligent Customer Communication Platform ...

Helpcrunch is a customer communication platform enabling Lead Generation and Sales, Customer Engagement and Customer support. It can be used by businesses of all sizes across the industry, and is available on mobile Android and iOS.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Widgets,Alerts: popups & Notifications,Personalization
Helpcrunch Icon

Vendor: Helpcrunch

Founded: 2014

Company Size: 11-50

HQ Location: 600 California St, San Francisco, CA 94108, USA

Financials: Seed

Moosend Email Marketing

Moosend| Email Marketing Automation Software. All The Benefits Of Email Marketing Minus The Coding.

4.77

Read Reviews
Moosend Email Marketing Icon

Moosend Email Marketing

4.77
★★★★★
★★★★★
Moosend| Email Marketing Automation Software. All The Benefits Of Email Marketing Minus The Coding.

Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Personalization,Landing page
Moosend Email Marketing Icon

Vendor: Moosend

Founded: 2012

Company Size: 11-50

HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom

Financials: Private

OM3 Email Marketing Platform

Email marketing automation that’s smart, fast, and loaded with the right features.

4.75

Read Reviews
OM3 Email Marketing Platform Icon

OM3 Email Marketing Platform

4.75
★★★★★
★★★★★
Email marketing automation that’s smart, fast, and loaded with the right features.

OM3 Email Marketing Platform is email marketing automation that's smart, fast, and loaded with the right features and services. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Campaign management,Drip marketing,Communication management
Top Features : Templates,Personalization,SEO
OM3 Email Marketing Platform Icon

Vendor: OpenMoves

Company Size: 11-50

HQ Location: 315 Main Street, 2nd Floor, Huntington, NY 11743, US

Financials: Private

Phoneburner

Power Dialer Lead Engagement Software Solution

4.74

Read Reviews
Phoneburner Icon

Phoneburner

4.74
★★★★★
★★★★★
Power Dialer Lead Engagement Software Solution

Phoneburner is a power dialer software that helps to turn leads into live conversations. It dials leads 4x faster and maximizes live conversations. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Communication management,Sales call management,Engagement management
Top Features : Recording,Personalization,Alerts: popups & Notifications
Phoneburner Icon

Vendor: Phoneburner

Founded: 2008

Company Size: 11-50

HQ Location: 1968 S. Coast Hwy, Suite 1800 Laguna Beach, CA 92651

Financials: Private

Atomic Email Studio

a bundle of professional email marketing tools.

4.74

Read Reviews
Atomic Email Studio Icon

Atomic Email Studio

4.74
★★★★★
★★★★★
a bundle of professional email marketing tools.
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Contact list management
Top Features : Templates,Personalization
Atomic Email Studio Icon

Vendor: AtomPark Software

Company Size: 11-50

HQ Location: Europe

Financials: Private

Dynasend Enterprise Email Signature Management

Dynasend | Business Email Signature Service. Manage the creation, deployment, and ongoing management of your corporate email signature program.

4.72

Read Reviews
Dynasend Enterprise Email Signature Management Icon

Dynasend Enterprise Email Signature Management

4.72
★★★★★
★★★★★
Dynasend | Business Email Signature Service. Manage the creation, deployment, and ongoing management of your corporate email signature program.
Highlights
Top Business Usecases : Digital signature,Sales document management,Campaign management
Top Features : Templates
Dynasend Enterprise Email Signature Management Icon

Vendor: Digitech Branding

HQ Location: 611 Fremont Street, Lake Mills, WI 53551

CodeTwo Email Signatures for Office 365

Code Two Email Signatures for Office 365| a cloud-based software that lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant.

4.71

Read Reviews
CodeTwo Email Signatures for Office 365 Icon

CodeTwo Email Signatures for Office 365

4.71
★★★★★
★★★★★
Code Two Email Signatures for Office 365| a cloud-based software that lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant.

CodeTwo Email Signatures for Office 365 is an email signature solution that creates and centrally manages email signatures and disclaimers for all users in Office 365 (Microsoft 365) tenant.

Highlights
Top Business Usecases : Sales document management,Digital signature,Sending & publishing communications
Top Features : Templates,Personalization,Feedback surveys
CodeTwo Email Signatures for Office 365 Icon

Vendor: CodeTwo

Company Size: 51-100

HQ Location: ul. Wolnosci 16, Jelenia Gora, 58-500, PL

Financials: Private

Newoldstamp

Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.

4.71

Read Reviews
Newoldstamp Icon

Newoldstamp

4.71
★★★★★
★★★★★
Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.

Newoldstamp is an email signature management and marketing platform perfect for small teams and enterprises. Its email signature generator helps with marketing efforts by introducing a new channel for lead generation.

Highlights
Top Business Usecases : Sales document management,Digital signature,Communication management
Top Features : Templates,Personalization,Dashboard
Newoldstamp Icon

Vendor: Newoldstamp

Company Size: 11-50

HQ Location: 814 Mission St, San Francisco, California 94103, US

Financials: Seed

ZeroBounce

Award-Winning Email Validation Service

4.70

Read Reviews
ZeroBounce Icon

ZeroBounce

4.70
★★★★★
★★★★★
Award-Winning Email Validation Service
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Contact list management
Top Features : Personalization,Recording,Bot
ZeroBounce Icon

Vendor: ZeroBounce

Company Size: 11-50

HQ Location: 1489 W Palmetto Rd, Suite 507, Boca Raton, Florida 33486, US

Financials: Private

omnisend

Omnisend: Ecommerce Marketing Automation for Smart Marketers

4.70

Read Reviews
omnisend Icon

omnisend

4.70
★★★★★
★★★★★
Omnisend: Ecommerce Marketing Automation for Smart Marketers

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Templates,Personalization,Alerts: popups & Notifications
omnisend Icon

Vendor: Omnisend

HQ Location: 1 St Katharine's Way, London, London E1W 1UN, GB

G-Lock EasyMail7

Most powerful In-house Bulk Email Marketing Software for Windows

4.69

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G-Lock EasyMail7 Icon

G-Lock EasyMail7

4.69
★★★★★
★★★★★
Most powerful In-house Bulk Email Marketing Software for Windows

G-Lock EasyMail7 is an email marketing automation software. It is designed to help businesses and nonprofits create, schedule, and run bulk email campaigns and manage subscriber data. It helps to get more inboxes, reduce costs, and keep subscribers data in house.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Contact list management
Top Features : Templates,Personalization
G-Lock EasyMail7 Icon

Vendor: G-Lock Software

Company Size: NA

HQ Location: 3-rd Schersa 9, suite 705, Minsk, Minsk 220089, BY

Financials: Private

Freshsales

Improve customer engagement, drive leads to closure, and nurture existing customers with AI-based sales CRM

4.69

Read Reviews
Freshsales Icon

Freshsales

4.69
★★★★★
★★★★★
Improve customer engagement, drive leads to closure, and nurture existing customers with AI-based sales CRM

Freshsales is a customer relationship management (CRM) software by Freshworks designed for high-velocity sales teams to attract leads, engage across multiple touchpoints, close deals and nurture relationships.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Recording,Dashboard,Personalization
Freshsales Icon

Vendor: freshworks

Founded: 2010

Company Size: 1001-5000

HQ Location: 1250 Bayhill Drive, Suite 315, San Bruno, CA 94066

Financials: Series G

Autoklose

Sales engagement platform and B2B data all-in-one enabling faster deal closures

4.67

Read Reviews
Autoklose Icon

Autoklose

4.67
★★★★★
★★★★★
Sales engagement platform and B2B data all-in-one enabling faster deal closures

Autoklose is a sales engagement platform that brings clean verified B2B data, automated lead generation capability, campaign management and CRM functions under a single umbrella to automate and optimize sales process for a company

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Templates,Dashboard
Autoklose Icon

Vendor: Autoklose

Company Size: 11-50

HQ Location: 237-2 Toronto Street, M5C 2B5 Toronto, Ontario, Toronto, Ontario CA

Financials: Private

1PointMail

Enterprise Email Solutions. Improve your email marketing ROI.

4.67

Read Reviews
1PointMail Icon

1PointMail

4.67
★★★★★
★★★★★
Enterprise Email Solutions. Improve your email marketing ROI.
Highlights
Top Business Usecases : Campaign management,Campaign analytics,Contact list management
Top Features : Templates,Personalization,Dashboard
1PointMail Icon

Vendor: 1Point Interactive

Company Size: NA

HQ Location: 222 Merchandise Mart Plaza Suite 1212 Chicago IL, 60654

NetHunt CRM

Simple, yet powerful CRM for small businesses

4.67

Read Reviews
NetHunt CRM Icon

NetHunt CRM

4.67
★★★★★
★★★★★
Simple, yet powerful CRM for small businesses

NetHunt CRM is a customer relationship management (CRM) software solution purpose-built to work closely with Gmail accounts and Google applications. It enables businesses to manage interactions and records directly from the inbox.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Recording,Personalization,Templates
NetHunt CRM Icon

Vendor: NetHunt

Company Size: 11-50

HQ Location: 56 Daly Street, Belize City, Belize District, Belize

Financials: Private

Rocketseed

Email Signature Management Loved by Marketing. Trusted by IT.

4.67

Read Reviews
Rocketseed Icon

Rocketseed

4.67
★★★★★
★★★★★
Email Signature Management Loved by Marketing. Trusted by IT.

Rocketseed is an email signature generator that helps to create a professional email signature. It helps to improve brand engagement and scale best practices.

Highlights
Top Business Usecases : Sales document management,Digital signature,Engagement management
Top Features : Personalization,Feedback surveys,Alerts: popups & Notifications
Rocketseed Icon

Vendor: Rocketseed

Company Size: 51-100

HQ Location: London

Financials: Private

Gammadyne Mailer

Windows software for automating a business's email marketing.

4.66

Read Reviews
Gammadyne Mailer Icon

Gammadyne Mailer

4.66
★★★★★
★★★★★
Windows software for automating a business's email marketing.

Gammadyne Mailer is essential software for automating a business's email marketing and email operations. It helps to improve consistency and increase sales and revenue.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Tracking & monitoring communications
Top Features : Personalization,Auto responder,Templates
Gammadyne Mailer Icon

Vendor: Gammadyne

Company Size: 1-10

HQ Location: Sunnyvale, CA

Financials: Private

Klaviyo

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

4.66

Read Reviews
Klaviyo Icon

Klaviyo

4.66
★★★★★
★★★★★
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Dashboard
Klaviyo Icon

Vendor: Klaviyo

Founded: 2012

Company Size: 101-250

HQ Location: 225, Franklin St, Boston, MA 02110

Financials: Series B

VoilaNorbert

Email Finder - Find anyone's email address Norbert

4.66

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VoilaNorbert Icon

VoilaNorbert

4.66
★★★★★
★★★★★
Email Finder - Find anyone's email address Norbert
Highlights
Top Business Usecases : Generation of new leads,Contact list management,Public relations
Top Features : Personalization
VoilaNorbert Icon

Vendor: Voilanorbert

Company Size: NA

Financials: NA

Pepipost

Send emails in Inbox | Email Delivery Solution | Pepipost

4.66

Read Reviews
Pepipost Icon

Pepipost

4.66
★★★★★
★★★★★
Send emails in Inbox | Email Delivery Solution | Pepipost
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Helpdesk management
Top Features : Widgets,Alerts: popups & Notifications,Dashboard
Pepipost Icon

Vendor: Netcore Solution

HQ Location: Mumbai, Maharashtra

GlockApps

Spam Testing Tools. Test and optimise your campaigns BEFORE you send out live to your lists.

4.66

Read Reviews
GlockApps Icon

GlockApps

4.66
★★★★★
★★★★★
Spam Testing Tools. Test and optimise your campaigns BEFORE you send out live to your lists.

GlockApps is an Inbox delivery and spam filter testing service that helps users determine and fix possible deliverability problems before sending the message to the subscribers.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Tracking & monitoring communications
Top Features : Dashboard
GlockApps Icon

Vendor: G-Lock Software

Company Size: NA

HQ Location: 3-rd Schersa 9, suite 705, Minsk, Minsk 220089, BY

Financials: Private

Mixmax

Sales engagement software that enables email tracking and measure the impact of messages

4.64

Read Reviews
Mixmax Icon

Mixmax

4.64
★★★★★
★★★★★
Sales engagement software that enables email tracking and measure the impact of messages

Mixmax is email monitoring and scheduling tool that extends Gmail’s functionality and delivers enhanced productivity for customer-facing teams.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Personalization,Dashboard
Mixmax Icon

Vendor: Mixmax

Founded: 2014

Company Size: 51-100

HQ Location: 512 2nd St Floor 1 San Francisco, CA 94107

Financials: Series A

Gist

getgist.com - All-in-One Email Marketing Automation, Live ...

4.64

Read Reviews
Gist Icon

Gist

4.64
★★★★★
★★★★★
getgist.com - All-in-One Email Marketing Automation, Live ...
Highlights
Top Business Usecases : Knowledge management,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications,Bot,Widgets
Gist Icon

Vendor: Gist

Company Size: 01-10

HQ Location: 2035 Sunset Lake Road, Suite B-2, Newark, Delaware 1970, US

Financials: Private

SecondStreet

Second Street | Monetize Your Audience

4.64

Read Reviews
SecondStreet Icon

SecondStreet

4.64
★★★★★
★★★★★
Second Street | Monetize Your Audience
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Templates,Interactive content,Dashboard
SecondStreet Icon

Vendor: SecondStreet

Company Size: 51-100

HQ Location: 1017 Olive Street, Mezzanine Level, Saint Louis, Missouri 63101, US

Financials: Private

FeedOtter

Promote your blog, news, and RSS content to increase revenue from website traffic

4.64

Read Reviews
FeedOtter Icon

FeedOtter

4.64
★★★★★
★★★★★
Promote your blog, news, and RSS content to increase revenue from website traffic
Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Templates,Personalization,Alerts: popups & Notifications
FeedOtter Icon

Vendor: FeedOtter

Company Size: 1-10

HQ Location: Midwestern US

Financials: Private

Klenty

The Sales Engagement Platform For Growing Sales Teams

4.63

Read Reviews
Klenty Icon

Klenty

4.63
★★★★★
★★★★★
The Sales Engagement Platform For Growing Sales Teams

Klenty is a Sales Engagement Software that helps sales teams reach out to prospects by sending personalized emails and automated follow-ups at scale.

Highlights
Top Business Usecases : Automated touchpoints and followups,Engaging and following up,Engaging with scheduling & cadence
Top Features : Personalization,Free Email template library,Dashboard
Klenty Icon

Vendor: Klenty

Founded: 2015

Company Size: 1-10

HQ Location: 340, S Lemon Ave, #2331, Walnut, CA 91789

Financials: Private

SmartrMail

Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

4.63

Read Reviews
SmartrMail Icon

SmartrMail

4.63
★★★★★
★★★★★
Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

SmartrMail is an email marketing platform that helps to send emails that delight the customers and get more sales. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Alerts: popups & Notifications
SmartrMail Icon

Vendor: SmartrMail

Company Size: 11-50

HQ Location: Melbourne, Victoria

Financials: Private

Groove

Sales engagement software that drives efficiency at every stage of the sales process

4.63

Read Reviews
Groove Icon

Groove

4.63
★★★★★
★★★★★
Sales engagement software that drives efficiency at every stage of the sales process

Groove is a sales engagement software that drives efficiency at every stage of the sales process. The software is designed for the sales team of any business to do more productive sales.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Recording,Personalization
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Vendor: Groove.Co

Founded: 2013

Company Size: 11-50

HQ Location: San Francisco, US

Financials: Seed

Direct Mail For Mac

Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.

4.62

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Direct Mail For Mac

4.62
★★★★★
★★★★★
Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Personalization,Dashboard
Direct Mail For Mac Icon

Vendor: e3 Software

Company Size: 251-500

HQ Location: 5351 Ketch Road, Prince Frederick, Maryland 20678, US

Financials: Private

Mailigen

The Easiest Way to Create, Send & Automate Email Newsletters. Create Human Connections via Email Marketing Automation

4.62

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Mailigen

4.62
★★★★★
★★★★★
The Easiest Way to Create, Send & Automate Email Newsletters. Create Human Connections via Email Marketing Automation

Mailigen is an email automation platform that helps to easily create, send, and automate email newsletters. It helps to improve sales and revenue and grow market share.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Feedback surveys,Personalization
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Vendor: Mailigen

Founded: 2010

Company Size: 11-50

HQ Location: 13A/F, Podium Plaza 5 Hanoi Road, Hong Kong SAR

Financials: Seed

Crossware Mail Signature

Send engaging content with every mail. Create beautiful email signatures, manage engaging banner campaigns & instantly roll out across your organisation

4.62

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Crossware Mail Signature

4.62
★★★★★
★★★★★
Send engaging content with every mail. Create beautiful email signatures, manage engaging banner campaigns & instantly roll out across your organisation
Highlights
Top Business Usecases : Digital signature,Sales document management,Advertisement
Top Features : Templates,Personalization
Crossware Mail Signature Icon

Vendor: Crossware

Company Size: 11-50

HQ Location: Auckland, Auckland

Financials: Private

iNewsletter

Create beautiful online newsletters your community will love. Upgrade your newsletter to an online, multi-page newsletter that works on any device.

4.61

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iNewsletter

4.61
★★★★★
★★★★★
Create beautiful online newsletters your community will love. Upgrade your newsletter to an online, multi-page newsletter that works on any device.
Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Engaging and following up
iNewsletter Icon

Vendor: Naavi

Company Size: 2-10

HQ Location: 296 Bay Rd, Level 2, Cheltenham, Victoria 3192, AU

Financials: NA

lemlist

Run Your Entire Customer Support Processes in Slack. Generate 3X more leads on your website with our Live Chat and become loved by your Customers

4.61

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lemlist

4.61
★★★★★
★★★★★
Run Your Entire Customer Support Processes in Slack. Generate 3X more leads on your website with our Live Chat and become loved by your Customers

lemlist is a cold email tool powering sales teams, agencies, and B2B businesses to personalize and automate outreach campaigns. It helps to acquire customers and enhance customer relationships.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Dashboard
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Vendor: lemtalk

Founded: 2015

Company Size: 1-10

HQ Location: United States - France

Financials: Seed

Reply Sales Automation

Sales engagement platform which automates email search, LinkedIn outreach, personal emails and calls.

4.61

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Reply Sales Automation

4.61
★★★★★
★★★★★
Sales engagement platform which automates email search, LinkedIn outreach, personal emails and calls.

Reply is a multichannel sales engagement platform which automates individual email effort, calls, and assignments, while sales team can concentrate on the main thing - closing deals. It helps in growing sales and revenue, also acquiring customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Templates,Dashboard
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Vendor: Reply

Founded: 2014

Company Size: 51-100

HQ Location: 340 King St E, Toronto, Ontario M5A 1L3

Financials: Seed

ConnectLeader

Intelligent Sales Engagement Platform delivering revenue and increased B2B sales productivity

4.60

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ConnectLeader

4.60
★★★★★
★★★★★
Intelligent Sales Engagement Platform delivering revenue and increased B2B sales productivity

ConnectLeader is a Sales Engagement Platform that helps to reach the B2B sales leads fast through phone, email, text, video, and social. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Telemarketing
Top Features : Personalization,Recording,Predictive intelligence
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Vendor: ConnectLeader

Company Size: 101-250

HQ Location: 7 Stiles Road, Suite 102, Salem, NH 03079, US

ExpressPigeon

Customer experience automation delivered. Mission critical software that powers intelligent customer engagement over voice and digital messaging channels

4.60

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ExpressPigeon

4.60
★★★★★
★★★★★
Customer experience automation delivered. Mission critical software that powers intelligent customer engagement over voice and digital messaging channels

ExpressPigeon is an email marketing platform with marketing and transactional email design and delivery service with the best drag and drop editor and flow automation system. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Templates,Personalization,Alerts: popups & Notifications
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Vendor: IMImobile

Company Size: 251-500

HQ Location: 5 St. John's Lane, London, EC1M 4BH, GB

Financials: IPO

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Engagement management
Top Features : Personalization,Templates,Ticketing
Opensense Icon

Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

SendX Email Marketing

Intuitive, Feature rich, affordable email marketing software. Send Unlimited email Campaigns.

4.58

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SendX Email Marketing

4.58
★★★★★
★★★★★
Intuitive, Feature rich, affordable email marketing software. Send Unlimited email Campaigns.

SendX is an email marketing software that helps with email campaigns, drip marketing, list growth, landing pages, web forms, email popups, and automation. It helps to improve ROI and increase customer lifetime value.

Highlights
Top Business Usecases : Drip marketing,Communication management,Sending & publishing communications
Top Features : Templates,Landing page,Personalization
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Vendor: SendX

Company Size: 1-10

HQ Location: Wilmington, County of New Castle, Delaware

Financials: Private

Docsify Email Tracking

Sales Engagement platform that automates email tracking

4.58

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Docsify Email Tracking

4.58
★★★★★
★★★★★
Sales Engagement platform that automates email tracking

Docsify Email Tracking is an email tracking software for all email users to help track emails and to understand the best time to communicate with the users.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sending & publishing communications
Top Features : Templates,Alerts: popups & Notifications,Dashboard
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Vendor: Docsify

Founded: 2016

Company Size: 1-10

Financials: Private

Close CRM

Inside Sales Software CRM with Calling & Emailing

4.54

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Close CRM

4.54
★★★★★
★★★★★
Inside Sales Software CRM with Calling & Emailing

Close CRM is the inside sales software for startups and SMBs to make more calls, send more emails, and close more deals. It helps to enhance customer relationships and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Sales call management,Communication management
Top Features : Recording,Personalization,Templates
Close CRM Icon

Vendor: Close

Founded: 2013

Company Size: 11-50

HQ Location: Palo Alto, CA

Financials: Seed

Customerly

customerly.io - Live Chat Software with Knowledgebase and Marketing ...

4.51

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Customerly

4.51
★★★★★
★★★★★
customerly.io - Live Chat Software with Knowledgebase and Marketing ...

Customerly is a Live Chat software for the website with video Calls, typing previews, knowledge base, and surveys. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Customer feedback management,Collaboration,Market survey
Top Features : Feedback surveys,Widgets,Ticketing
Customerly Icon

Vendor: Customerly

Company Size: 1-10

HQ Location: Dublin, IE

Financials: Private

Templafy

Connect and manage entire document ecosystems - Templafy

4.50

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Templafy

4.50
★★★★★
★★★★★
Connect and manage entire document ecosystems - Templafy

Templafy is a Data Governance Software. Templafy helps companies perfect every aspect of business document creation. It enables employees to work faster and within company standards every time. The solution is most useful for Sales and marketing, human resource, legal, administration and IT. They can use Templafy to make sure all documents are created consistently with the most up-to-date company content.

Highlights
Top Business Usecases : Sales document management,Content management,Digital signature
Top Features : Templates,Personalization,Dashboard
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Vendor: Templafy

Company Size: 101-250

HQ Location: København K, Capital Region 1403, DK

ShoutOUT

Loyalty management platform to drive profitable customer actions

4.50

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ShoutOUT

4.50
★★★★★
★★★★★
Loyalty management platform to drive profitable customer actions

ShoutOUT Reward is a loyalty management platform that motivates actions at every stage of the customer journey with points and rewards. It helps to improve internal communications and build brand awareness.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Segmentation and targeting
Top Features : Personalization
ShoutOUT Icon

Vendor: ShoutOUT Labs

Company Size: NA

HQ Location: No 02, 6th Lane, Colombo, Western Province 00300, LK

Hushly

Increase Conversions by 51% with Hushly's Conversion Software

4.49

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Hushly

4.49
★★★★★
★★★★★
Increase Conversions by 51% with Hushly's Conversion Software

Hushly is a leading content engagement, lead conversion, and lead enrichment platform, delivering a complete solution for B2B customers. It is powered by AI. Hushly a simple, yet powerful marketing platform is delivered as a SaaS solution that integrates with any web or landing page – with no programming required.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Landing page,Capture information
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Vendor: Hushly

Company Size: 11-50

HQ Location: Cupertino, California US

Financials: Private

Velocify LeadManager

Sales engagement platform that integrates the right mix of communications to help reps

4.49

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Velocify LeadManager

4.49
★★★★★
★★★★★
Sales engagement platform that integrates the right mix of communications to help reps

Velocify LeadManager is a lead management software that helps sales professionals automate routine tasks, improve productivity, close on deals faster, and run analytical reports to generate better insights.

Highlights
Top Business Usecases : Engagement management,Lead management,Engaging and following up
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Ellie Mae

Company Size: 501-1000

HQ Location: Pleasanton, California

Drift

Drift - Chat Software & Conversational Marketing Platform

4.48

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Drift

4.48
★★★★★
★★★★★
Drift - Chat Software & Conversational Marketing Platform

Drift is a conversational marketing platform. Its AI enabled bot engine provides marketing automation for your website by providing expert sales rep like answering experience for buyers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Playbook creation
Top Features : Bot,Personalization,Alerts: popups & Notifications
Drift Icon

Vendor: Drift

Founded: 2014

Company Size: 251-500

HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Financials: Series C