In this section, you will find
Email Marketing Overview
What is Email Marketing Software?
Benefits of Email Marketing Software
Key Features of Email Marketing Software
How to Choose Right Email Marketing software
Email Marketing is a key form of digital marketing strategy wherein you use email as the primary channel for marketing communications to customers and prospects. Email marketing can be used for customer engagement, promotions, branding, direct selling, referral marketing and lead generation. Email marketing tools are very versatile and form a key part of marketing automation. Email marketing is very effective in acquiring new customers, managing customer relationships and growing revenue from existing customers.
Learn how Email Marketing benefits the business and how to choose the right Email Marketing software.
Updated By Cuspera
Last updated: Mar 15, 2022
eCommerce Email Marketing Software to help online retailers
Rejoiner is an Email Marketing Platform that maximizes customer lifetime value and reduces the cart abandonment rate, increasing conversion rates and crush the revenue goals.
It centralizes customer data like the purchase history, browsing behavior, marketing interactions, in-store, and catalog data to maintain a complete profile and score for every customer with flexible automated triggers that convey advertising to customers at the opportune moments throughout the customer lifecycle.
Some of its features include multi-dimensional segmentation to size up potential audiences and send targeted emails in minutes, automatically score customers based on their purchasing and email engagement behavior, visual workflows of the customer journey, map customer journeys and many more.
I'm not really sure what we would have done without Rejoiner these past 2.5 years as a business. We have leaned heavily on them for their incredibly easy-to-use platform and team of experts. Their team truly feels like an extension of our own.Sara Hendershot
Director of Marketing
Momentous
Vendor: Rejoiner
Founded: 2012
Company Size: 11-50
HQ Location: Boston, MA
Financials: Private
The fastest path from email marketing to business growth.
Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.
Moosend can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive emails.
Moosend drag and drop create campaigns with no coding knowledge and helps to grow business with email marketing. The subscriber list is split and filtered using UI to send the right message to the right person and reports on campaign progress are created to make easy and accurate decisions.
When it comes to brands, usually you don’t have a second chance if you miss a deadline or undelivered message to their audiences. Thanks to Moosend our clients are always happy. User – friendly dashboard, amazing support, great tools & automations help our business grow, and our clients delivered o...utstanding results.
George Levitikos
Chief Integration Officer
Mullenlowe Group
Vendor: Moosend
Founded: 2012
Company Size: 11-50
HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom
Financials: Private
Email marketing automation that’s smart, fast, and loaded with the right features.
OM3 Email Marketing Platform is email marketing automation that's smart, fast, and loaded with the right features and services. It helps to acquire customers and increase sales and revenue.
OM3 helps to easily create beautiful, personalized mobile emails, optimize with MVT testing, and review the results with detailed reports. It also helps to drill down email campaign reporting to easily export or send automatically to other team members, the view opens, clicks-to-open, heat maps, hot prospects, ROI, bounces, and much more.
Some of its features include drag and drop email campaign creation, Reporting for Data-Driven Email Marketers, email automation to follow-up leads, integrations to leverage data, and many more.
Vendor: OpenMoves
Company Size: 11-50
HQ Location: 315 Main Street, 2nd Floor, Huntington, NY 11743, US
Financials: Private
Code Two Email Signatures for Office 365| a cloud-based software that lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant.
CodeTwo Email Signatures for Office 365 is an email signature solution that creates and centrally manages email signatures and disclaimers for all users in Office 365 (Microsoft 365) tenant.
CodeTwo Email Signatures for Office 365 manage all Office 365 signatures and disclaimers by using a single email signature management solution. Create signature templates, make them available to selected users, and let these users choose which signature template to add when they compose emails in Outlook. It applies different signatures to internal and external messages, selected senders and recipients, or even define own keywords that will trigger specific signature rules when an email is sent.
Key features include completely customizable email signature content, graphics embedded in email, All email clients and mobile devices supported, logos, banners and social media buttons in signatures, azure AD support, conditional active directory placeholders, office 365 users’ photos in signatures, signatures in replies and forwards and more.
Vendor: CodeTwo
Company Size: 51-100
HQ Location: ul. Wolnosci 16, Jelenia Gora, 58-500, PL
Financials: Private
Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.
Newoldstamp is an email signature management and marketing platform perfect for small teams and enterprises. Its email signature generator helps with marketing efforts by introducing a new channel for lead generation.
Newoldstamp provides users with professional-looking, attractive, and interactive email signatures designed to spark the reader's interest, drive traffic to their site or page and empower readers to engage and interact with email senders. Manage all email signatures of the team in one place, run email signature banner campaigns, track email signature performance, customize existing signature templates and create different email signature templates for every department.
Newoldstamp features include advanced email signature editor and generator, central signature management, signature banner management, signature analytics, compatible with major email clients, mobile-friendly and more.
Vendor: Newoldstamp
Company Size: 11-50
HQ Location: 814 Mission St, San Francisco, California 94103, US
Financials: Seed
Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales
SmartrMail is an email marketing platform that helps to send emails that delight the customers and get more sales. It helps to improve ROI and increase sales and revenue.
SmartrMail provides all the email tools the store needs to get more sales with easy-to-use automation, beautiful newsletters, advanced segmentation and more.
Some of its key features include recover lost sales with automated abandoned cart recovery emails, automate the right email to send at the right time to the right customer, integrate deeply with the store to take full advantage of the data and many more.
These automotive parts need replacing every two years. This is quite a long time and I don’t know about you, but in relation to my own purchases online, I’m scrambling trying to find where I purchased last time.Tracie Rendell
director
Bearings Express
Vendor: SmartrMail
Company Size: 11-50
HQ Location: Melbourne, Victoria
Financials: Private
Award-Winning Email Validation Service
ZeroBounce is an email verification platform that specializes in email validation as well as spam and abuse detection. It is designed to assist organizations in removing invalid addresses from their email lists, identifying spam domains, preventing bounces, and improving deliverability. It lands them in the inbox and connects with customers.
ZeroBounce allows businesses to access senders' geolocation data and view critical details such as full name, gender or IP address. The email verifier recognizes toxic domains, known for bot-created, spam, and abuse emails, and catch-all domains, which return valid for all emails. The email validation API allows users to integrate email validation with their software.
ZeroBounce offers integration with various third-party applications such as Autopilot, AWeber, Auto Klose, Asana, Google Sheets and more. Also append missing data, including first and last names, ages, locations, genders, and IP information.
We were expanding our email marketing and knew that our list was questionable. After a 19% bounce rate on our last email campaign, we knew we needed to do something. I just wasn’t sure where to start.Bruce Herwig
Marketing Director
Image Source
Vendor: ZeroBounce
Company Size: 11-50
HQ Location: 1489 W Palmetto Park Rd, Suite 508 Boca Raton, Florida, 33486
Financials: Private
Most powerful In-house Bulk Email Marketing Software for Windows
G-Lock EasyMail7 is an email marketing automation software. It is designed to help businesses and nonprofits create, schedule, and run bulk email campaigns and manage subscriber data. It helps to get more inboxes, reduce costs, and keep subscribers data in house.
G-Lock EasyMail7 helps easily build fully-customizable drip campaigns for all needs: being in touch with prospects who are not yet ready to purchase, re-engaging dormant leads, distributing helpful hints and tips to current or future clients, and enjoy reduced costs for high email volumes, reliability, and stability.
G-Lock EasyMail7 features include full control over data, secure data storage, user groups with custom permissions, super fast-import, safe and secure newsletter sending, a DKIM signature to authenticate the emails, inbox delivery and spam score testing, and more. Using the delivery testing tool offered by G-Lock EasyMail7, teams can check the email inbox placement across different Internet Service Providers (ISPs) and authenticate a sender’s address through various methods, such as SenderID, SPF, and DomainKeys.
Vendor: G-Lock Software
Company Size: NA
HQ Location: 3-rd Schersa 9, suite 705, Minsk, Minsk 220089, BY
Financials: Private
Woodpecker.co - Cold emails & follow-ups, sent automatically from ...
Woodpecker is an Email Marketing platform with cold email outreach & bringing up the inbound lead. It is used by small and medium B2B companies. It helps to increase sales and revenue and enhances customer relationships.
Woodpecker is a follow-up automation SaaS that enables B2B companies to connect with their ideal customers. It automates follow-up both inbound and outbound. Emails and follow-ups are done automatically one by one like the manual sending and duplicates are checked to feel secure while sending emails. If a prospect has been already contacted then the prospect will not be addressed unless deliberately intend to do so.
I am very satisfied with Woodpecker. It is very easy to use, practical and their support team is very responsive. We are using it a lot and we'll continue to use it.Ana Todorovi?
Sales Development Representative
Content Insights
Vendor: Woodpecker
Founded: 2015
Company Size: 11-50
HQ Location: 29D Krakowska STR Zip code: 50-424 Europe – Poland – Wroc?aw
Financials: Seed
Sales engagement software providing personalized mass email service, email marketing and mail-merge services
GMass is a powerful email marketing software that lets to run mail merge campaigns from the Gmail account. It helps to increase sales and revenue and improve ROI.
GMass allows to easily schedule emails, send out mass emails and mail merge campaigns, connect to Google sheets, and more with Gmail. It helps to streamline the email workflow and boost conversions in no time. Its powerful mail merge capabilities makes it a popular Chrome extension that’s used by employees from Uber, Twitter, LinkedIn and Google.
GMass features to optimize the email campaigns to simplifying the mail merge process includes automatic follow-ups, advanced personalization, bypass Gmails sending limits, recurring automated campaigns to connect to a particular spreadsheet, and many more.
It's a week now I'm using it and it works very good, also it's easy to understand and the reports are very useful!Info Tairs
Info Tairs
Vendor: Wordzen
Company Size: 11-50
HQ Location: Chicago, Illinois
Financials: Private
Ever since email has become the most common means of communicating between users, email marketing has become one of the most important, popular and effective means to reach, engage, and market to potential customers. Email marketing is adopted by marketers to promote their products and services, engage customers throughout their buying journey, make aware their customers about new products, discounts and offers. Email marketing is one of the most cost effective marketing strategies and hence very largely adopted by small businesses.
Email marketing is steadily gaining more market share as compared to other direct marketing techniques such as cold calling and snail mails. Some estimates show that more than 75 Trillion email marketing messages are sent per year now.
Email marketing software started as a simple tool to create a list of email-ids and then have the ability to send out messages to folks on your list. These tools evolved to have the ability to have multiple contact lists, the ability to create high-quality HTML messages, and then have the ability to track the user interaction on your messages.
In recent years, there has been a lot more focus on the customer journey and many of these email tools have evolved to deliver personalized messages at scale based on the state the user is in his journey. This made the tools built lots more features to automate, personalize and customize the delivery of messages.
This has resulted in many of the email marketing software a hybrid between Marketing Automation, Sales Engagement, and CRMs to deliver on their vision to keep engaged with your customers through their journey.
In short, for most businesses that deal with many customers, the need for having software for managing their email communication across the customer journey is no longer a debate, the real questions are:
You can read the rest of this guide to figure out how to go about finding the right software for you or try out our AI-based advisor who will recommend the right fit based on your requirements.
Email marketing software is used along the customer journey predominantly to achieve the following business goals
Businesses obtain a list of potential customers from third party data set providers and then use emails to reach out to them to sign them up as their own customers. Typically there is a call for action in the email such as the link to a website or a phone number asking the potential lead to sign up.
Email marketing is employed in inbound marketing to nurture leads and improve conversions.
Making online sales, it is essential to have a list of potential buyers who may be interested in our product; With this software, I can make sure that all subscribers of our company are duly registered, verify that they are interested in our proposals, and send them the best offers for their demands.
A related use case of email marketing is when it is used to upsell and cross-sell to existing customers. This can be quite effective as we tend to know a lot more about our existing customers and email marketing is an effective tool not only to stay in touch but also to send personalized emails to upsell or cross-sell to them.
Email marketing is used to automate part of the sales process and hence helps in increasing sales. Marketing emails influence buyers in their purchase decisions. Emails sent when buyers abandon their cart, emails with special offers and discounts encourage buyers to make more purchases.
Email marketing software helps marketers to send campaign messages in a timely manner to the right audience. The scheduling and automation of the email campaigns makes campaigns more effective and help in better conversions. Also, it can ensure that the audience sees the messages at the right time.
Email marketing software helps to create targeted content and customize email campaigns. This is key to sending the right messages to the right audience based on audience segmentation. The personalization can be done based on the demographics, geography, existing/new customers or loyal customers. Personalized emails guarantee better attention from the audience.
Periodic emails, newsletters, relevant updates, new launches, best practices, etc., helps keep in touch with customers in a non-intrusive way. Email marketing tools have features to send an elegantly crafted newsletter to keep customers engaged and happy.
Good email marketing software will have some or all of the features mentioned below
A good template library with lots of formats makes one’s job of creating an email marketing campaign easy. One can pick a template, customize it, and be ready in a matter of minutes.
The amount of templates that it offers saves you a lot of time in the design of the emails, boosting your efficiency by reducing a big headache and thus you will have more time to dedicate yourself to something else.
I like how easy it is to make a professional-looking email, with ability to track campaign results, resend to those who didn't open etc. and track link clicks, see conversion rates, audience drops and locations.
This is why it’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.
First, automated emails are not the same as transactional emails. Transactional emails are sent as per a user’s action such as buying something on the site and the email is a receipt of his action. Automated emails are emails that are to be periodically sent based on your goals and the state of your customers, say existing customers, potential customers, high-value customers, etc.
These automated emails with carefully planned cadence help the top of the mind recall of your brand and it’s offerings with the customers.
Autoresponder and auto-scheduler go hand in hand for seamless automation of your email campaigns. Autoresponders are based on a user’s action whereas the auto-scheduler is used to send periodic stay in touch messages based on the state of the user. Autoresponders are used to send a welcome note for a person who fills a contact form, to someone who just added something to a shopping cart and forgets to check it out, etc.
With autoresponders, you have the opportunity to start building relationships with your leads from the moment that they join your list.
A big weakness of mass-mailing email campaigns is that they lose the human touch and soon can feel robotic. The newer breed of software has built-in cool personalization features that can send 1:1 messages at scale.
An email message feels personalized if the system knows something about the user, his last transaction, his last complaint, etc and the message is tailor-made to address the specific user in mind. For example, it could be as simple as knowing the name of the user to more complex things like knowing his hobby, movie interests, etc.
Being able to target those emails to specific regions gave our marketing a personal touch and resulted in increased web traffic and sales.
AI is literally gaining into everything we do, including email marketing. In recent years, AI has played an active role in creating personalized content to decide when best to send an email to understand the interest of the users.
AI also has played an active role in AB testing and choosing the campaigns that have best worked for you in the past and optimize your results based on past campaign results.
AI-powered systems make it possible to set up automated or drip campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. The technology uses past purchases, interests and browsing behaviors to set up automated campaigns that are designed to nurture your leads.
You can either follow this beginner’s guide or use our AI advisor to find the right recommendation for you.
If your contact details lie in a CRM or a CDP, then you need to get software that integrates with your backend system.
In case you are buying your contact data to acquire new customers, then it’s a green field, and most of the software allows you to upload and manage your contact list.
In case you want to tie back the response of your customer to your CRM, in order to have all your customer information in a single place, then also you should consider tools that have both ways of integration with your CRM.
Most of the new breed horizontal solutions such as CRMs and sales tools have built-in ability to send out emails, just check once their capabilities before you go ahead and invest in a new tool. In general, most email marketing tools are best suited to acquire new customers and you should see if existing customers can be managed through your legacy horizontal solutions. The one drawback of this approach is that you would need to set up and manage two systems. But, specialized email marketing tools give you lots of flexibility to set up new templates and try out various messages using AB testing, which makes it really appealing to acquire new customers.
Decide whether you are interested in acquiring new customers or engaging with existing customers. In the former case, you would need software with pre-built templates, the ability to AB test and track/monitor clicks and open rates. In the latter case, you would need software that you can auto-schedule with auto-responder and ability to personalize the response for each user.
One of the biggest risks of email marketing tools that you will buy is its ability to navigate the spam filter of most email tools. Ensure that the tool doesn’t deliver to the spam folder and has the ability to change and personalize content so that it doesn’t look like bulk messages.
With multimedia and video becoming a major part of our marketing collateral, ensure the tool can embed rich media and track users’ actions on these rich media seamlessly.
An email marketing tool with poor analytics and reporting ability is useless. A major part of your effort in marketing should be spent on AB testing your open rates and user interactions, which are impossible to tune without fine-grained custom reporting.
Get AI-generated right fit software based on peer experience in just a minute.
eCommerce Email Marketing Software to help online retailers
Rejoiner is an Email Marketing Platform that maximizes customer lifetime value and reduces the cart abandonment rate, increasing conversion rates and crush the revenue goals.
Vendor: Rejoiner
Founded: 2012
Company Size: 11-50
HQ Location: Boston, MA
Financials: Private
The fastest path from email marketing to business growth.
Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.
Vendor: Moosend
Founded: 2012
Company Size: 11-50
HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom
Financials: Private
Email marketing automation that’s smart, fast, and loaded with the right features.
OM3 Email Marketing Platform is email marketing automation that's smart, fast, and loaded with the right features and services. It helps to acquire customers and increase sales and revenue.
Vendor: OpenMoves
Company Size: 11-50
HQ Location: 315 Main Street, 2nd Floor, Huntington, NY 11743, US
Financials: Private
a bundle of professional email marketing tools.
Vendor: AtomPark Software
Company Size: 11-50
HQ Location: Europe
Financials: Private
Dynasend | Business Email Signature Service. Manage the creation, deployment, and ongoing management of your corporate email signature program.
Vendor: Digitech Branding
HQ Location: 611 Fremont Street, Lake Mills, WI 53551
Code Two Email Signatures for Office 365| a cloud-based software that lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant.
CodeTwo Email Signatures for Office 365 is an email signature solution that creates and centrally manages email signatures and disclaimers for all users in Office 365 (Microsoft 365) tenant.
Vendor: CodeTwo
Company Size: 51-100
HQ Location: ul. Wolnosci 16, Jelenia Gora, 58-500, PL
Financials: Private
Newoldstamp Email Signature Generator| Use the Email Signature Generator to Reveal a New Marketing Channel.
Newoldstamp is an email signature management and marketing platform perfect for small teams and enterprises. Its email signature generator helps with marketing efforts by introducing a new channel for lead generation.
Vendor: Newoldstamp
Company Size: 11-50
HQ Location: 814 Mission St, San Francisco, California 94103, US
Financials: Seed
Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales
SmartrMail is an email marketing platform that helps to send emails that delight the customers and get more sales. It helps to improve ROI and increase sales and revenue.
Vendor: SmartrMail
Company Size: 11-50
HQ Location: Melbourne, Victoria
Financials: Private
Award-Winning Email Validation Service
ZeroBounce is an email verification platform that specializes in email validation as well as spam and abuse detection. It is designed to assist organizations in removing invalid addresses from their email lists, identifying spam domains, preventing bounces, and improving deliverability. It lands them in the inbox and connects with customers.
Vendor: ZeroBounce
Company Size: 11-50
HQ Location: 1489 W Palmetto Park Rd, Suite 508 Boca Raton, Florida, 33486
Financials: Private
Most powerful In-house Bulk Email Marketing Software for Windows
G-Lock EasyMail7 is an email marketing automation software. It is designed to help businesses and nonprofits create, schedule, and run bulk email campaigns and manage subscriber data. It helps to get more inboxes, reduce costs, and keep subscribers data in house.
Vendor: G-Lock Software
Company Size: NA
HQ Location: 3-rd Schersa 9, suite 705, Minsk, Minsk 220089, BY
Financials: Private
Woodpecker.co - Cold emails & follow-ups, sent automatically from ...
Woodpecker is an Email Marketing platform with cold email outreach & bringing up the inbound lead. It is used by small and medium B2B companies. It helps to increase sales and revenue and enhances customer relationships.
Vendor: Woodpecker
Founded: 2015
Company Size: 11-50
HQ Location: 29D Krakowska STR Zip code: 50-424 Europe – Poland – Wroc?aw
Financials: Seed
Enterprise Email Solutions. Improve your email marketing ROI.
Vendor: 1Point Interactive
Company Size: NA
HQ Location: 222 Merchandise Mart Plaza Suite 1212 Chicago IL, 60654
Sales engagement software providing personalized mass email service, email marketing and mail-merge services
GMass is a powerful email marketing software that lets to run mail merge campaigns from the Gmail account. It helps to increase sales and revenue and improve ROI.
Vendor: Wordzen
Company Size: 11-50
HQ Location: Chicago, Illinois
Financials: Private
HelpCrunch - Intelligent Customer Communication Platform ...
Helpcrunch is a customer communication platform enabling Lead Generation and Sales, Customer Engagement and Customer support. It can be used by businesses of all sizes across the industry, and is available on mobile Android and iOS.
Vendor: Helpcrunch
Founded: 2014
Company Size: 11-50
HQ Location: 600 California St, San Francisco, CA 94108, USA
Financials: Seed
Power Dialer Lead Engagement Software Solution
Phoneburner is a power dialer software that helps to turn leads into live conversations. It dials leads 4x faster and maximizes live conversations. It helps to increase sales and revenue and enhance customer relationships.
Vendor: Phoneburner
Founded: 2008
Company Size: 11-50
HQ Location: 1968 S. Coast Hwy, Suite 1800 Laguna Beach, CA 92651
Financials: Private
Marketing Automation tool to grow ecommerce stores
ExpertSender is Data-driven marketing automation for expanding eCommerce stores. ExpertSender is a stable, high deliverability platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. Its multi-channel marketing automation system is designed to help fast-growing businesses grow their revenue with marketing automation across Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match and Mobile apps and more.
Vendor: ExpertSender
Company Size: 51-100
HQ Location: Norwida 1, 80-280 Gda?sk, Poland
Financials: Private
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.
Vendor: Omnisend
HQ Location: 1 St Katharine's Way, London, London E1W 1UN, GB
Email address locator software, with email verification and data enrichment
VoilaNorbert is an email address locator software that can be used by Sales teams to reach out to leads, recruiting teams to connect with the right talent, and to build links and contacts in areas such as Content Marketing, PR and Business Development.
Vendor: Voilanorbert
Company Size: NA
Financials: NA
AI-based sales CRM to Improve engagement and nurture existing customers, drive leads to closure
Freshsales is a customer relationship management (CRM) software by Freshworks designed for high-velocity sales teams to attract leads, engage across multiple touchpoints, close deals and nurture relationships.
Vendor: Freshworks
Founded: 2010
Company Size: 1001-5000
HQ Location: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Financials: Series G
Sales engagement platform and B2B data all-in-one enabling faster deal closures
Autoklose is a sales engagement platform that brings clean verified B2B data, automated lead generation capability, campaign management and CRM functions under a single umbrella to automate and optimize sales process for a company
Vendor: Autoklose
Company Size: 11-50
HQ Location: 237-2 Toronto Street, M5C 2B5 Toronto, Ontario, Toronto, Ontario CA
Financials: Private
Simple, yet powerful CRM for small businesses
NetHunt CRM is a customer relationship management (CRM) software solution purpose-built to work closely with Gmail accounts and Google applications. It enables businesses to manage interactions and records directly from the inbox.
Vendor: NetHunt
Company Size: 11-50
HQ Location: 56 Daly Street, Belize City, Belize District, Belize
Financials: Private
Create powerful cross-channel, opt-in audience experiences
Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.
Vendor: Upland Software
Founded: 2010
Company Size: 251-500
HQ Location: Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788
Financials: IPO
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
Vendor: Klaviyo
Founded: 2012
Company Size: 101-250
HQ Location: 225, Franklin St, Boston, MA 02110
Financials: Series B
Sales engagement software that enables email tracking and measure the impact of messages
Mixmax is email monitoring and scheduling tool that extends Gmail’s functionality and delivers enhanced productivity for customer-facing teams.
Vendor: Mixmax
Founded: 2014
Company Size: 51-100
HQ Location: 512 2nd St Floor 1 San Francisco, CA 94107
Financials: Series A