iContact Overview

iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.

The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.

The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well iContact solved their Email Marketing needs. Cuspera uses 8386 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using iContact.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Consistency
  • Improve Navigation
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Contact List Management , Engagement Management , as the business use cases that they have been most satisfied while using iContact.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.08/5

Read Reviews (490)

"...iContact is excellent software for creating and sending email marketing campaigns...."
sending & publishing communications

3.99/5

Read Reviews (417)

"...I am the only user in our company and I use it to send out mass emails to our members...."
tracking & monitoring communications

4.69/5

Read Reviews (57)

"...iContact is an email marketing service offering easy to use tools for seamless designing of emails, tracking and reporting of campaigns, sending messages, and others along with hundreds of well-designed templates. ..."
Contact List Management with E-Mail

4.05/5

Read Reviews (227)

"...It enable the sales and marketing team, segment our email contact list using important consumer metrics like ; last purchase date , purchase frequency , location etc ...."
creating contact list

4.07/5

Read Reviews (21)

"...It didn't take long for me to sign up with iContact and start adding contacts and creating emails...."
tracking contacts

4.48/5

Read Reviews (10)

"...We have way too many contacts to keep track of through an in-house system and we don't distribute all information to everyone...."
contacts history

4.67/5

Read Reviews (7)

"...I used Constant Contact in the past and we did not have the Pro version so that personalized service was not available and..."
Engagement Management with E-Mail

4.79/5

Read Reviews (165)

"...Ability to reach passive candidates and base our follow-up messages on their behavior...."
engaging and following up

4.73/5

Read Reviews (135)

"...They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations...."
PEER EXPERIENCES
Communication Management with E-Mail

4.08/5

Read Reviews (490)

"...iContact is excellent software for creating and sending email marketing campaigns...." Peer review by Christine S, Office Manager, Wholesale
sending & publishing communications

4.08/5

Read Reviews (417)

tracking & monitoring communications

4.08/5

Read Reviews (57)

Contact List Management with E-Mail

4.05/5

Read Reviews (227)

"...It enable the sales and marketing team, segment our email contact list using important consumer metrics like ; last purchase date , purchase frequency , location etc ...." Peer review by Rosemary N, Helpdesk Analyst, Information Technology and Services
creating contact list

4.05/5

Read Reviews (21)

tracking contacts

4.05/5

Read Reviews (10)

contacts history

4.05/5

Read Reviews (7)

Engagement Management with E-Mail

4.79/5

Read Reviews (165)

"...Ability to reach passive candidates and base our follow-up messages on their behavior...." Peer review by Matt R, Manager of Marketing & Technology
engaging and following up

4.79/5

Read Reviews (135)

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 8386 insights from peers and experts to help you assess how these iContact use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Emily McLoughlin

Communications Manager

CED

With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month.

Testimonial By Emily McLoughlin

Bob Harper

President

Wildlife Education, Ltd.

I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. Testimonial By Bob Harper

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery
CUSTOMERS TESTIMONIALS

Emily McLoughlin

Communications Manager

CED

With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month.

Testimonial By Emily McLoughlin

Bob Harper

President

Wildlife Education, Ltd.

I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. Testimonial By Bob Harper

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery

Frequently Asked Questions(FAQ)

for iContact

What is iContact?

iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.

What is iContact used for?

iContact is a Email Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Communication Management, Contact List Management and Engagement Management .

What are the top features of iContact?

Templates, Personalization and Feedback surveys are some of the top features of iContact.

Who uses iContact?

iContact is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are iContact alternatives?

Robly, MailerLite, Zoho Campaigns and Pinpointe are popular alternatives for iContact.

Where is iContact located?

iContact is headquartered at 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560.

Popular Business Setting

for iContact

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used iContact to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for iContact

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.47/5

Read Reviews (832)
Personalization

4.34/5

Read Reviews (175)
Feedback surveys

4.16/5

Read Reviews (84)
Landing page

4.43/5

Read Reviews (81)
Dashboard

4.09/5

Read Reviews (64)
FEATURES RATINGS AND REVIEWS
Templates

3.47/5

Read Reviews (832)
Personalization

4.34/5

Read Reviews (175)
Feedback surveys

4.16/5

Read Reviews (84)
Landing page

4.43/5

Read Reviews (81)
Dashboard

4.09/5

Read Reviews (64)

IT and Other Capabilities

for iContact

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5

Read Reviews (723)
Data Export

3.42/5

Read Reviews (409)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5

Read Reviews (723)
Data Export

3.42/5

Read Reviews (409)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (224)
Chat Support

4.48/5

Read Reviews (108)
Phone Support

4.42/5

Read Reviews (110)
24/7 Support

4.17/5

Read Reviews (1170)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (224)
Chat Support

4.48/5

Read Reviews (108)
Phone Support

4.42/5

Read Reviews (110)
24/7 Support

4.17/5

Read Reviews (1170)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)

Software Failure Risk Guidance

?

for iContact

Overall Risk Meter

Low Medium High

Top Failure Risks for iContact

Vendor Profile Details

Company Name

Icontact

Company Website

https://www.icontact.com/

Year Founded

2003

HQ Location

2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560

Employees

251-500

Social

Financials

M&A