iContact Product Overview

iContact is an easy-to-use email marketing platform for businesses. Users can quickly sign up and send emails without any marketing experience.

Key Insights

The communication management solution offers features for designing, managing, and sending email campaigns. It also provides tools for list management and social media publishing. A limitation is the lack of a summary before sending to review targeted and excluded lists.

iContact Contact List Management capabilities facilitate easy creation and updating of contact information, allowing for targeted email campaigns through contact segmentation and tagging. This software enables users to track campaign performance, schedule emails, and access a cloud-based contact list. iContact's contact management features are limited by an initial learning curve regarding list organization.

Product Business Settings

iContact is popular in Marketing And Advertising, Education, and Non-Profit Organization Management industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Other Demand Generation
Live Chat
SMS Marketing
Marketing Automation

How satisfied the customers are with iContact use-cases

Reviews

"We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-...party systems have increased. The key to great software is support combined with the features you need. We found that with iContact." - David Gonynor
"Our recent move to iContact enabled us to design and implement a mobile responsive email template to ensure maximum deliverability. This is especially important now that most people consume email on their phone. The company has been great to work wi...th and has helped us create and optimize our marketing automation strategy. The ability to create drip campaigns with iContact has helped us cultivate prospects into long term customers." - Cindy Tyler

iContact Customer Insights, Testimonials and Case Studies

What solutions does iContact provide for Communication Management?

How efficiently Does iContact manage your Contact List Management?

How can iContact enhance your Engagement Management process?

What solutions does iContact provide for Campaign Management?

How does iContact facilitate Social Media Management?

What is iContact?

iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.

The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.

The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.

What is iContact used for?

iContact is a Email Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Communication Management, Contact List Management and Engagement Management .

What are the top features of iContact?

Templates, Personalization and Feedback surveys are some of the top features of iContact.

Who uses iContact?

iContact is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are iContact alternatives?

Rejoiner, GMass, Moosend and Netcore are popular alternatives for iContact.

Where is iContact located?

iContact is headquartered at 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560.

11 buyers and buying teams have used Cuspera to assess how well iContact solved their Email Marketing needs. Cuspera uses 8386 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
iContact testimonial

David Gonynor

Digital Marketing

That’s Biz

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-party systems have increased. The key to great sof...tware is support combined with the features you need. We found that with iContact.

Testimonial By David Gonynor
iContact testimonial

Cindy Tyler

Mississippi Gift Company

Our recent move to iContact enabled us to design and implement a mobile responsive email template to ensure maximum deliverability. This is especially important now that most people consume email on their phone. The company has been great to work with and has helped us create and optimize our marke...ting automation strategy. The ability to create drip campaigns with iContact has helped us cultivate prospects into long term customers.

Testimonial By Cindy Tyler
iContact testimonial

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery
CUSTOMERS TESTIMONIALS
iContact testimonial

David Gonynor

Digital Marketing

That’s Biz

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-party systems have increased. The key to great sof...tware is support combined with the features you need. We found that with iContact.

Testimonial By David Gonynor
iContact testimonial

Cindy Tyler

Mississippi Gift Company

Our recent move to iContact enabled us to design and implement a mobile responsive email template to ensure maximum deliverability. This is especially important now that most people consume email on their phone. The company has been great to work with and has helped us create and optimize our marke...ting automation strategy. The ability to create drip campaigns with iContact has helped us cultivate prospects into long term customers.

Testimonial By Cindy Tyler
iContact testimonial

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery

The Six O’Clock Scramble - Food & Beverages - Small

iContact helped The Six O’Clock Scramble achieve a 40% open rate on weekly meal plan emails. The company used iContact Pro with API integrations to automate segmented email campaigns and manage a lis...t of over 41,000 subscribers. Automated workflows reduced manual work and errors, saving time and improving accuracy. Real-time updates ensured members received the right content and boosted membership retention. The Scramble also saw a 32% open rate on newsletters and 29.4% on Black Friday offers.

Read on →

ideal-LIVING - Publishing - Small

iContact helped ideal-LIVING boost email open rates from 3% to 36%. The publishing company doubled its subscriber base to over 70,000 engaged readers. Monthly, they now see 20,000+ community engageme...nts and 3,000+ click-throughs in a single campaign. With iContact's Premier Services and expert support, ideal-LIVING achieved exponential growth and doubled their annual requests to 40,000. Strategic email marketing and list management drove these results.

Read on →

iContact's Social Management Feature Powered By AI

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lightning

Peers used iContact for communication management and contact list management

iContact Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)

Software Failure Risk Guidance

?

for iContact

Overall Risk Meter

Low Medium High

Top Failure Risks for iContact

Icontact News

Product
 

Save Time & Scale Your Email Marketing with iContacts Saved Block

iContact has introduced a new feature called Saved Content Blocks, designed to enhance email marketing efficiency. This feature allows marketers to save and reuse frequently used content blocks, ensuring brand consistency and reducing repetitive design work. It supports collaborative workflows by maintaining a central library of on-brand components, facilitating faster email creation and scalability.

Product
 

Introducing iContacts Email Verification Feature Powered by Kickbox : Keep Your Email Lists Clean & Deliverability High!

iContact introduces a new email verification feature powered by Kickbox to help users maintain clean and healthy email lists, improving deliverability and engagement rates.

Product
 

Introducing iContacts Email Verification Feature Powered by Kickbox

iContact has launched a new email verification feature powered by Kickbox. This tool automatically checks and categorizes email addresses in user lists as deliverable, risky, undeliverable, or unknown. The feature aims to improve email deliverability, engagement rates, and sender reputation for marketers using iContacts platform.

Icontact Profile

Company Name

Icontact

Company Website

https://www.icontact.com/

Year Founded

2003

HQ Location

2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560

Employees

251-500

Social

Financials

SERIES B