iContact Overview

iContact is an easy-to-use email marketing platform for businesses. Users can quickly sign up and send emails without any marketing experience.

Use Cases

Customers recommend Communication Management, Contact List Management, Engagement Management, as the business use cases that they have been most satisfied with while using iContact.

Other use cases:

  • Campaign Management
  • Social Media Management
  • Workflow Management
  • Advertisement
  • Helpdesk Management
  • Content Management
  • Drip Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using iContact.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Consistency
  • Improve Navigation
  • Increase Customer Life Time Value
See all business priorities See less business priorities

iContact Use-Cases and Business Priorities: Customer Satisfaction Data

iContact works with different mediums / channels such as E-Mail.

iContact's features include Templates, Personalization, Feedback Surveys, etc. and iContact support capabilities include Email Support, Chat Support, Phone Support, etc. also iContact analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-...party systems have increased. The key to great software is support combined with the features you need. We found that with iContact." - David Gonynor

Peer review evidence (same sources as the product rating summary)

"...That I don't have to know HTML to make quality looking emails to send to my clients. ...." Peer review by Verified Reviewer, Computer & Network Security
"...I like the ease of selecting all or just some contact lists for individualized messages...." Peer review by Karen Ellis, Non-Profit Organization Management
"...Ability to reach passive candidates and base our follow-up messages on their behavior...." Peer review by Matt R, Manager of Marketing & Technology

iContact, GMass, Netcore, Newoldstamp, ZeroBounce, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iContact

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

iContact is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

iContact Customer wins, Customer success stories, Case studies

Why is iContact the best choice for Communication Management?

What makes iContact ideal for Contact List Management?

What makes iContact ideal for Engagement Management?

How can iContact optimize your Campaign Management Workflow?

Why is iContact the best choice for Social Media Management?

11 buyers and buying teams have used Cuspera to assess how well iContact solved their Email Marketing needs. Cuspera uses 8386 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
iContact testimonial

David Gonynor

Digital Marketing

That’s Biz

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-party systems have increased. The key to great sof...tware is support combined with the features you need. We found that with iContact.

Testimonial By David Gonynor
iContact testimonial

Helene Segura

Author, Speaker, & Owner

LivingOrder San Antonio

When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whole time — all the other choices out there are just ...too overwhelming, and expensive.

Testimonial By Helene Segura
iContact testimonial

Ian Harris

Spiritline Cruises

I have worked in large, publicly traded companies before I worked at Spiritline and have used several different email providers. I find that iContact is much simpler to use than other platforms and it builds my confidence as a user with its consistent open rates, relevant content, and clean databas...e.

Testimonial By Ian Harris
CUSTOMERS TESTIMONIALS
iContact testimonial

David Gonynor

Digital Marketing

That’s Biz

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third-party systems have increased. The key to great sof...tware is support combined with the features you need. We found that with iContact.

Testimonial By David Gonynor
iContact testimonial

Helene Segura

Author, Speaker, & Owner

LivingOrder San Antonio

When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whole time — all the other choices out there are just ...too overwhelming, and expensive.

Testimonial By Helene Segura
iContact testimonial

Ian Harris

Spiritline Cruises

I have worked in large, publicly traded companies before I worked at Spiritline and have used several different email providers. I find that iContact is much simpler to use than other platforms and it builds my confidence as a user with its consistent open rates, relevant content, and clean databas...e.

Testimonial By Ian Harris

The Six O’Clock Scramble - Food & Beverages - Small

iContact helped The Six O’Clock Scramble achieve a 40% open rate on weekly meal plan emails. The company used iContact Pro with API integrations to automate segmented email campaigns and manage a lis...t of over 41,000 subscribers. Automated workflows reduced manual work and errors, saving time and improving accuracy. Real-time updates ensured members received the right content and boosted membership retention. The Scramble also saw a 32% open rate on newsletters and 29.4% on Black Friday offers.

ideal-LIVING - Publishing - Small

iContact helped ideal-LIVING boost email open rates from 3% to 36%. The publishing company doubled its subscriber base to over 70,000 engaged readers. Monthly, they now see 20,000+ community engageme...nts and 3,000+ click-throughs in a single campaign. With iContact's Premier Services and expert support, ideal-LIVING achieved exponential growth and doubled their annual requests to 40,000. Strategic email marketing and list management drove these results.

iContact's Social Management Feature Powered By AI

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Frequently Asked Questions (FAQ)

What buyers ask before choosing iContact

What is iContact?

iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.

The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.

The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.

What is iContact used for?

iContact is a Email Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Communication Management, Contact List Management and Engagement Management .

What are the top features of iContact?

Templates, Personalization and Feedback surveys are some of the top features of iContact.

Who uses iContact?

iContact is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are iContact alternatives?

GMass, Netcore, Newoldstamp and ZeroBounce are popular alternatives for iContact.

Where is iContact located?

iContact is headquartered at 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560.
lightning

Peers used iContact for communication management and contact list management

iContact Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)

Software Failure Risk Guidance

?

for iContact

Overall Risk Meter

Low Medium High

Top Failure Risks for iContact

Icontact News

Product

Save Time & Scale Your Email Marketing with iContacts Saved Block

iContact has introduced a new feature called Saved Content Blocks, designed to enhance email marketing efficiency. This feature allows marketers to save and reuse frequently used content blocks, ensuring brand consistency and reducing repetitive design work. It supports collaborative workflows by maintaining a central library of on-brand components, facilitating faster email creation and scalability.

Product

Introducing iContacts Email Verification Feature Powered by Kickbox : Keep Your Email Lists Clean & Deliverability High!

iContact introduces a new email verification feature powered by Kickbox to help users maintain clean and healthy email lists, improving deliverability and engagement rates.

Product

Introducing iContacts Email Verification Feature Powered by Kickbox

iContact has launched a new email verification feature powered by Kickbox. This tool automatically checks and categorizes email addresses in user lists as deliverable, risky, undeliverable, or unknown. The feature aims to improve email deliverability, engagement rates, and sender reputation for marketers using iContacts platform.

Icontact Profile

Company Name

Icontact

Company Website

https://www.icontact.com/

Year Founded

2003

HQ Location

2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560

Employees

251-500

Social

Financials

SERIES B