iContact Overview

This is a summary of the comprehensive capabilities and benefits of iContact based on over 8386 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

iContact, Robly, MailerLite, Zoho Campaigns, Pinpointe, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if iContact is right for your needs? Our Cuspera AI engine can evaluate how iContact fits your specific business needs, industry, and context. Get your personalized assessment report today.

iContact supports business activities such as:

  • Communication Management
  • Contact List Management
  • Engagement Management
  • Campaign Management
  • Social Media Management

iContact can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Improve ROI, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, iContact's capabilities include Templates, Personalization, Feedback Surveys, etc.

iContact was founded in 2003. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well iContact solved their Email Marketing needs. Cuspera uses 8386 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using iContact.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Consistency
  • Improve Navigation
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Contact List Management , Engagement Management , as the business use cases that they have been most satisfied while using iContact.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.08/5

Read Reviews (490)

"...The quickest to send an email blast is great and the workflow that is set up is cutting edge...."
sending & publishing communications

3.99/5

Read Reviews (417)

"...It is easy to customize and send an email in less than an hour...."
tracking & monitoring communications

4.69/5

Read Reviews (57)

"...It helps sending marketing email to people and lead to growth of business and also helps track email at campaign level...."
Contact List Management with E-Mail

4.05/5

Read Reviews (227)

"...Ease in maintaining our email lists and staying in contact with our clients and subscribers...."
creating contact list

4.07/5

Read Reviews (21)

"...Contact management is easy to use when adding and deleting contacts and creating groups...."
tracking contacts

4.48/5

Read Reviews (10)

"...Active Campaign, Mailchimp, Campaign Monitor, Constant Contact, Mad Mimi, Infusion Soft, iContact, Get Response, Mail Poet, Feed Blitz, Send In Blue, Ontraport, Emma, Sale Forces, and Hubspot. ..."
contacts history

4.67/5

Read Reviews (7)

"...We're also able to see the history of a contact - what the open and how many times...."
Engagement Management with E-Mail

4.79/5

Read Reviews (165)

"...It is a fantastic addition to personal follow up...."
engaging and following up

4.73/5

Read Reviews (135)

"...We use the same emails to send to our customers, whose homes we have listed as a followup to show them what we are doing to market their homes...."
PEER EXPERIENCES
Communication Management with E-Mail

4.08/5

Read Reviews (490)

"...The quickest to send an email blast is great and the workflow that is set up is cutting edge...." Peer review by Ian H., Director of Sales and Marketing, Hospitality
sending & publishing communications

4.08/5

Read Reviews (417)

tracking & monitoring communications

4.08/5

Read Reviews (57)

Contact List Management with E-Mail

4.05/5

Read Reviews (227)

"...Ease in maintaining our email lists and staying in contact with our clients and subscribers...." Peer review by Linda H., Office Manager, Publishing
creating contact list

4.05/5

Read Reviews (21)

tracking contacts

4.05/5

Read Reviews (10)

contacts history

4.05/5

Read Reviews (7)

Engagement Management with E-Mail

4.79/5

Read Reviews (165)

"...It is a fantastic addition to personal follow up...." Peer review by Steve M, Assoc. Broker, Real Estate
engaging and following up

4.79/5

Read Reviews (135)

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 8386 insights from peers and experts to help you assess how these iContact use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Emily McLoughlin

Communications Manager

CED

With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month.

Testimonial By Emily McLoughlin

Helene Segura

Author, Speaker, & Owner

LivingOrder San Antonio

When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whole time — all the other choices out there are just ...too overwhelming, and expensive.

Testimonial By Helene Segura

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery
CUSTOMERS TESTIMONIALS

Emily McLoughlin

Communications Manager

CED

With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month.

Testimonial By Emily McLoughlin

Helene Segura

Author, Speaker, & Owner

LivingOrder San Antonio

When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whole time — all the other choices out there are just ...too overwhelming, and expensive.

Testimonial By Helene Segura

Kat Dockery

Executive Director

The Open Space Council

We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery

Frequently Asked Questions(FAQ)

for iContact

What is iContact?

iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.

What is iContact used for?

iContact is a Email Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Communication Management, Contact List Management and Engagement Management .

What are the top features of iContact?

Templates, Personalization and Feedback surveys are some of the top features of iContact.

Who uses iContact?

iContact is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are iContact alternatives?

Robly, MailerLite, Zoho Campaigns and Pinpointe are popular alternatives for iContact.

Where is iContact located?

iContact is headquartered at 2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560.

Popular Business Setting

for iContact

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used iContact to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for iContact

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.47/5

Read Reviews (832)
Personalization

4.34/5

Read Reviews (175)
Feedback surveys

4.16/5

Read Reviews (84)
Landing page

4.43/5

Read Reviews (81)
Dashboard

4.09/5

Read Reviews (64)
FEATURES RATINGS AND REVIEWS
Templates

3.47/5

Read Reviews (832)
Personalization

4.34/5

Read Reviews (175)
Feedback surveys

4.16/5

Read Reviews (84)
Landing page

4.43/5

Read Reviews (81)
Dashboard

4.09/5

Read Reviews (64)

IT and Other Capabilities

for iContact

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5

Read Reviews (723)
Data Export

3.42/5

Read Reviews (409)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5

Read Reviews (723)
Data Export

3.42/5

Read Reviews (409)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (224)
Chat Support

4.48/5

Read Reviews (108)
Phone Support

4.42/5

Read Reviews (110)
24/7 Support

4.17/5

Read Reviews (1170)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.49/5

Read Reviews (224)
Chat Support

4.48/5

Read Reviews (108)
Phone Support

4.42/5

Read Reviews (110)
24/7 Support

4.17/5

Read Reviews (1170)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.08/5

Read Reviews (208)
Custom Reports

3.45/5

Read Reviews (1660)

Software Failure Risk Guidance

?

for iContact

Overall Risk Meter

Low Medium High

Top Failure Risks for iContact

Vendor Profile Details

Company Name

Icontact

Company Website

https://www.icontact.com/

Year Founded

2003

HQ Location

2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560

Employees

251-500

Social

Financials

SERIES B