iContact Overview
iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc.
The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.
The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well iContact solved their Email Marketing needs. Cuspera uses 8386 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using iContact.
Use Cases
Peers recommend Communication Management , Contact List Management , Engagement Management , as the business use cases that they have been most satisfied while using iContact.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.08/5 ★ |
"...iContact is excellent software for creating and sending email marketing campaigns...." Peer review by Christine S, Office Manager, Wholesale |
| sending & publishing communications |
3.99/5 ★ |
"...I am the only user in our company and I use it to send out mass emails to our members...." Peer review by Kelly Palermo, Executive Officer, Home Builders Association MS Coast |
| tracking & monitoring communications |
4.69/5 ★ |
"...iContact is an email marketing service offering easy to use tools for seamless designing of emails, tracking and reporting of campaigns, sending messages, and others along with hundreds of well-designed templates. ..." Best Autoresponder Email Marketing Softwares 2020 |
| Contact List Management with E-Mail |
4.05/5 ★ |
"...It enable the sales and marketing team, segment our email contact list using important consumer metrics like ; last purchase date , purchase frequency , location etc ...." Peer review by Rosemary N, Helpdesk Analyst, Information Technology and Services |
| creating contact list |
4.07/5 ★ |
"...It didn't take long for me to sign up with iContact and start adding contacts and creating emails...." Peer review by Mason L, Account Executive |
| tracking contacts |
4.48/5 ★ |
"...We have way too many contacts to keep track of through an in-house system and we don't distribute all information to everyone...." Peer review by Steven P, Marketing & Communications Coordinator, Marketing and Advertising |
| contacts history |
4.67/5 ★ |
"...I used Constant Contact in the past and we did not have the Pro version so that personalized service was not available and..." Peer review by Administrator |
| Engagement Management with E-Mail |
4.79/5 ★ |
"...Ability to reach passive candidates and base our follow-up messages on their behavior...." Peer review by Matt R, Manager of Marketing & Technology |
| engaging and following up |
4.73/5 ★ |
"...They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations...." Peer review by Stacy Venditto, CRM & Digital Marketing Manager, Nauthiz Industries |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.08/5 ★ |
"...iContact is excellent software for creating and sending email marketing campaigns...." Peer review by Christine S, Office Manager, Wholesale |
|
| sending & publishing communications |
4.08/5 ★ |
| tracking & monitoring communications |
4.08/5 ★ |
| Contact List Management with E-Mail |
4.05/5 ★ |
"...It enable the sales and marketing team, segment our email contact list using important consumer metrics like ; last purchase date , purchase frequency , location etc ...." Peer review by Rosemary N, Helpdesk Analyst, Information Technology and Services |
|
| creating contact list |
4.05/5 ★ |
| tracking contacts |
4.05/5 ★ |
| contacts history |
4.05/5 ★ |
| Engagement Management with E-Mail |
4.79/5 ★ |
"...Ability to reach passive candidates and base our follow-up messages on their behavior...." Peer review by Matt R, Manager of Marketing & Technology |
|
| engaging and following up |
4.79/5 ★ |
53+ more Business Use Cases
Our AI advisor, Wyz, harnessed 8386 insights from peers and experts to help you assess how these iContact use cases fit your Email Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month. |
|
I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. Testimonial By Bob Harper |
|
We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Emily McLoughlin Communications Manager CED |
With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iContact is our biggest driver of traffic to the confer...ence event website, accounting for 50% of the page’s traffic each month. |
|
Bob Harper President Wildlife Education, Ltd. |
I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. Testimonial By Bob Harper |
|
Kat Dockery Executive Director The Open Space Council |
We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how required. Testimonial By Kat Dockery |
Frequently Asked Questions(FAQ)
for iContact
What is iContact?
What is iContact used for?
What are the top features of iContact?
Who uses iContact?
What are iContact alternatives?
Where is iContact located?
Popular Business Setting
for iContact
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used iContact to Acquire customers and Increase sales & revenue
iContact Alternatives
Peer and Expert Opinion on Features
for iContact
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (832) |
| Personalization | Read Reviews (175) |
| Feedback surveys | Read Reviews (84) |
| Landing page | Read Reviews (81) |
| Dashboard | Read Reviews (64) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (832) |
| Personalization | Read Reviews (175) |
| Feedback surveys | Read Reviews (84) |
| Landing page | Read Reviews (81) |
| Dashboard | Read Reviews (64) |
IT and Other Capabilities
for iContact
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (723) |
| Data Export | Read Reviews (409) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (723) |
| Data Export | Read Reviews (409) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (224) |
| Chat Support | Read Reviews (108) |
| Phone Support | Read Reviews (110) |
| 24/7 Support | Read Reviews (1170) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (224) |
| Chat Support | Read Reviews (108) |
| Phone Support | Read Reviews (110) |
| 24/7 Support | Read Reviews (1170) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (208) |
| Custom Reports | Read Reviews (1660) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (208) |
| Custom Reports | Read Reviews (1660) |
Software Failure Risk Guidance
?for iContact
Overall Risk Meter
Top Failure Risks for iContact
Vendor Profile Details
HQ Location
2121 RDU Center Drive, Fourth Floor, Morrisville, North Carolina 27560
Employees
251-500
Social
Financials
M&A
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