Shopware Overview

Shopware addresses the challenge of creating a responsive and customizable online store. It provides a platform that blends design with functionality, catering to businesses seeking to enhance their ecommerce capabilities. Shopware enables businesses to build an online presence that adapts to various devices, ensuring a seamless shopping experience for customers. The platform supports automation of workflows, reducing manual effort and enhancing operational efficiency. This capability allows businesses to scale operations and grow sustainably, meeting the demands of a dynamic ecommerce landscape. Shopware's recognition within the industry underscores its reliability and effectiveness in addressing modern ecommerce needs.

Use Cases

Customers recommend Advertisement, Content Management, Rating And Review Management, as the business use cases that they have been most satisfied with while using Shopware.

Other use cases:

  • Products & Pricelist Management
  • Campaign Management
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Community Building
  • Collaboration
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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Shopware.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
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Shopware Use-Cases and Business Priorities: Customer Satisfaction Data

Shopware works with different mediums / channels such as Social Media. Website. and Facebook.

Shopware's features include Widgets, Personalization, SEO, etc. and Shopware support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Shopware analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Whether design, content marketing or product manager employees from various areas can easily adapt content in the shop backend thanks to its usability...." Peer review by Manuela Bürger, Junior Product Manager, Springlane

Shopware, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Shopware is a trendsetting ecommerce platform designed to power online businesses with fully responsive stores. It combines beauty and brains for optimal customization.

Popular Business Setting

for Shopware

Top Industries

  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Shopware is popular in Information Technology And Services, and Computer Software, and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Shopware Use Cases

How does Shopware facilitate Content Management?

How does Shopware address your Rating And Review Management Challenges?

How does Shopware facilitate Products & Pricelist Management?

What Are the key features of Shopware for Campaign Management?

29+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Shopware solved their E-Commerce Software needs. Cuspera uses 771 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Utilities

CASE STUDY Veolia Umweltservice GmbH

Shopware 6 powers Veolia Umweltservice GmbH’s new self-service portal. Veolia needed to automate and digitize waste management processes, reduce manual work, and meet strict compliance rules. Shopwar...e 6’s API-first design let Veolia connect internal tools and streamline data flow. The platform’s headless architecture and B2B components improved user management and scalability. Hosting on Amazon Cloud ensures high performance and reliability for Veolia’s 9,500 employees and 250+ sites.

Retail

CASE STUDY MEGABAD

Shopware 6 helped MEGABAD, a leading ecommerce retailer for bathroom and sanitary products, build a modern online store. MEGABAD used Shopware to launch a test shop for the Swiss market, focusing on ...seamless integration and data flow. The API-first approach allowed easy connection of systems and improved scalability. MEGABAD plans to migrate its main German store to Shopware after successful testing. The company values Shopware's flexibility, strong community, and support for modern technologies.

Health, Wellness and Fitness

CASE STUDY Virgin Active

Shopware 6 helped Virgin Active manage complex subscriptions as they grew in Italy. Virgin Active needed a flexible and scalable platform to handle many memberships and changing customer needs. Shopw...are 6 let them centralize workflows, reduce admin work, and adapt quickly. The platform integrated with their existing tech and supported high transaction volumes. This improved the member experience and made operations smoother.

Food & Beverages

CASE STUDY The Northman

Shopware Cloud helped The Northman, a gin producer from northern Germany, quickly migrate their online store after their previous system became unsustainable. The migration to Shopware 6 took just 2 ...weeks. The Northman valued Shopware's reliability, easy integration with third-party apps, and automatic updates. The intuitive design tools let them create engaging content and support their brand story. The cloud solution enabled them to focus on growth and customer experience without worrying about security or downtime.

Utilities

CASE STUDY PhiAcademy GmbH

Shopware 6 helped PhiAcademy migrate their online store from Magento 2 in just 3.5 months. PhiAcademy faced slow load times, poor user experience, and limited customization before switching. With Sho...pware 6, they improved content management and combined content with commerce. The new platform enabled a seamless shopping experience for their B2B customers. PhiAcademy now offers a wide range of beauty products for beauticians and salon owners through their PhiShop online store.

Automotive

CASE STUDY Toyota Germany

Shopware 6 helped Toyota Germany launch its first online shop in Europe. Toyota needed a platform to connect over 400 dealers and automate business processes. Customers previously used eBay to buy To...yota cars and parts. Shopware 6 enabled Toyota to centralize sales, offer accessories, and automate communication with dealers. Toyota doubled its online revenue and reached €186 million in annual turnover. The project overcame complex data and high image quality demands, delivering a strong ecommerce solution.

Video

Meet the Shopware Crew

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Frequently Asked Questions(FAQ)

for Shopware

What is Shopware?

Shopware is an Open Commerce platform that helps power every aspect of the eCommerce business, supports any business model and scaling, and creates personalized customer experiences and loyalty. The Opensource software can be customized to specific business needs with the help of the worldwide network of developers.

Shopware can be used in either B2B or B2C business models and is available on cloud based or on-premise choice of plans. The Shopware admin tools are provided with a simple, intuitive interface and is easy to set up. The Rule Builder tool enables setting up processes and guidelines for customised pricing, shipping and content.

Shopware’s Shopping Experiences feature enables unified shopping experiences across channels, and requires no technical knowledge for setting up. Shopware enables seamless connectivity to Marketplaces such as Amazon and eBay, providing automatic transfer of product data and mapping of Shopware categories. The software supports globalizing the business with multi-currency and multi-language capabilities, provides rule-based checkout for different markets, and tax calculations and legal adherence based on location.

What is Shopware used for?

Shopware is a E-Commerce Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Advertisement, Content Management and Rating And Review Management .

What are the top features of Shopware?

Widgets, Personalization and SEO are some of the top features of Shopware.

Who uses Shopware?

Shopware is used by Information Technology And Services, Computer Software among other industries.

What are Shopware alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Shopware.

Where is Shopware located?

Shopware is headquartered at Ebbinghoff 10, Schöppingen, 48624, DE.
lightning

Peers used Shopware for advertisement and content management

Shopware Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.81/5

Read Reviews (90)
Analytics

4.66/5

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.81/5

Read Reviews (90)
Analytics

4.66/5

Read Reviews (34)

Software Failure Risk Guidance

?

for Shopware

Overall Risk Meter

Low Medium High

Top Failure Risks for Shopware

Shopware AG News

Customer

Shopware Reports Exponential Growth in North America for the First Half ...

Shopware reported a 300% year-over-year growth in North America for the first half of 2025. This growth is attributed to major client acquisitions, an expanding partner network, and product innovations like Shopware AI. The company has also strengthened its leadership by appointing Ryan Mercier as VP of Sales for North America. Shopware will showcase its achievements at upcoming events, Shoptoberfest and Shopware Community Day.

Customer

Shopware presents new product innovations: Agentic Commerce and B2B solutions for complex business models

Shopware unveiled Agentic Commerce, an AI-driven solution that automates and personalizes online shopping experiences, and introduced advanced B2B features tailored for complex business models. The new capabilities include spatial commerce tools, enhanced automation, and improved integration options, aiming to streamline operations for enterprise ecommerce and boost customer engagement. These innovations position Shopware as a leader in next-generation digital commerce platforms, addressing both B2C and B2B needs.[^1]

Partnership

BlueSnap Partners with Shopware to Unlock Seamless Payments for North American Businesses

BlueSnap partners with Shopware to enable seamless payment solutions for North American businesses.

Shopware AG Profile

Company Name

Shopware AG

HQ Location

Ebbinghoff 10, Schöppingen, 48624, DE

Employees

11-50

Social

Financials

PRIVATE