Shopware Overview

Shopware addresses the challenge of creating a responsive and customizable online store. It provides a platform that blends design with functionality, catering to businesses seeking to enhance their ecommerce capabilities. Shopware enables businesses to build an online presence that adapts to various devices, ensuring a seamless shopping experience for customers. The platform supports automation of workflows, reducing manual effort and enhancing operational efficiency. This capability allows businesses to scale operations and grow sustainably, meeting the demands of a dynamic ecommerce landscape. Shopware's recognition within the industry underscores its reliability and effectiveness in addressing modern ecommerce needs.

Use Cases

Customers recommend Advertisement, Content Management, Rating And Review Management, as the business use cases that they have been most satisfied with while using Shopware.

Other use cases:

  • Products & Pricelist Management
  • Campaign Management
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Community Building
  • Collaboration
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Shopware.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
See all business priorities See less business priorities

Shopware Use-Cases and Business Priorities: Customer Satisfaction Data

Shopware works with different mediums / channels such as Social Media. Website. and Facebook.

Shopware's features include Widgets, Personalization, SEO, etc. and Shopware support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Shopware analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Whether design, content marketing or product manager employees from various areas can easily adapt content in the shop backend thanks to its usability...." Peer review by Manuela Bürger, Junior Product Manager, Springlane

Shopware, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Shopware is a trendsetting ecommerce platform designed to power online businesses with fully responsive stores. It combines beauty and brains for optimal customization.

Popular Business Setting

for Shopware

Top Industries

  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Shopware is popular in Information Technology And Services, and Computer Software, and is widely used by Small Business, Mid Market, and Enterprise.

Shopware Customer wins, Customer success stories, Case studies

How does Shopware facilitate Content Management?

How does Shopware address your Rating And Review Management Challenges?

What benefits does Shopware offer for Products & Pricelist Management?

Why is Shopware the best choice for Campaign Management?

8 buyers and buying teams have used Cuspera to assess how well Shopware solved their E-Commerce Software needs. Cuspera uses 771 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

 

Shopware Reports Exponential Growth in North America for the First Half ...

Shopware reported a 300% year-over-year growth in North America for the first half of 2025. This growth is attributed to major client acquisitions, an expanding partner network, and product innovatio...ns like Shopware AI. The company has also strengthened its leadership by appointing Ryan Mercier as VP of Sales for North America. Shopware will showcase its achievements at upcoming events, Shoptoberfest and Shopware Community Day.

Read more →
 

Shopware presents new product innovations: Agentic Commerce and B2B solutions for complex business models

Shopware unveiled Agentic Commerce, an AI-driven solution that automates and personalizes online shopping experiences, and introduced advanced B2B features tailored for complex business models. The n...ew capabilities include spatial commerce tools, enhanced automation, and improved integration options, aiming to streamline operations for enterprise ecommerce and boost customer engagement. These innovations position Shopware as a leader in next-generation digital commerce platforms, addressing both B2C and B2B needs.[^1]

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Virgin Active - Health, Wellness And Fitness

Shopware 6 helped Virgin Active manage complex subscriptions as they grew in Italy. Virgin Active needed a flexible and scalable platform to handle many memberships and changing customer needs. Shopw...are 6 let them centralize workflows, reduce admin work, and adapt quickly. The platform integrated with their existing tech and supported high transaction volumes. This improved the member experience and made operations smoother.

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MEGABAD - Retail

Shopware 6 helped MEGABAD, a leading ecommerce retailer for bathroom and sanitary products, build a modern online store. MEGABAD used Shopware to launch a test shop for the Swiss market, focusing on ...seamless integration and data flow. The API-first approach allowed easy connection of systems and improved scalability. MEGABAD plans to migrate its main German store to Shopware after successful testing. The company values Shopware's flexibility, strong community, and support for modern technologies.

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PhiAcademy GmbH - Cosmetics

Shopware 6 helped PhiAcademy migrate their online store from Magento 2 in just 3.5 months. PhiAcademy faced slow load times, poor user experience, and limited customization before switching. With Sho...pware 6, they improved content management and combined content with commerce. The new platform enabled a seamless shopping experience for their B2B customers. PhiAcademy now offers a wide range of beauty products for beauticians and salon owners through their PhiShop online store.

Read more →

Meet the Shopware Crew

Video Thumbnail

Frequently Asked Questions(FAQ)

for Shopware

What is Shopware?

Shopware is an Open Commerce platform that helps power every aspect of the eCommerce business, supports any business model and scaling, and creates personalized customer experiences and loyalty. The Opensource software can be customized to specific business needs with the help of the worldwide network of developers.

Shopware can be used in either B2B or B2C business models and is available on cloud based or on-premise choice of plans. The Shopware admin tools are provided with a simple, intuitive interface and is easy to set up. The Rule Builder tool enables setting up processes and guidelines for customised pricing, shipping and content.

Shopware’s Shopping Experiences feature enables unified shopping experiences across channels, and requires no technical knowledge for setting up. Shopware enables seamless connectivity to Marketplaces such as Amazon and eBay, providing automatic transfer of product data and mapping of Shopware categories. The software supports globalizing the business with multi-currency and multi-language capabilities, provides rule-based checkout for different markets, and tax calculations and legal adherence based on location.

What is Shopware used for?

Shopware is a E-Commerce Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Advertisement, Content Management and Rating And Review Management .

What are the top features of Shopware?

Widgets, Personalization and SEO are some of the top features of Shopware.

Who uses Shopware?

Shopware is used by Information Technology And Services, Computer Software among other industries.

What are Shopware alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Shopware.

Where is Shopware located?

Shopware is headquartered at Ebbinghoff 10, Schöppingen, 48624, DE.
lightning

Peers used Shopware for advertisement and content management

Shopware Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.81/5

Read Reviews (90)
Analytics

4.66/5

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.81/5

Read Reviews (90)
Analytics

4.66/5

Read Reviews (34)

Software Failure Risk Guidance

?

for Shopware

Overall Risk Meter

Low Medium High

Top Failure Risks for Shopware

Shopware AG News

Company

Shopware celebrates 25th anniversary with merchants at Shoptoberfest and Shopware Community Day 2025

Shopware celebrated its 25th anniversary with two major events, Shoptoberfest and Shopware Community Day 2025, highlighting its commitment to innovation in e-commerce. During these events, Shopware introduced new B2B components, including Advanced Product Catalogues, Budget Management, and Individual Pricing, aimed at enhancing merchant capabilities. These tools support scalable solutions for complex commerce needs, reinforcing Shopware's open architecture strategy.

Product

Shopware celebrates 25th anniversary with merchants at Shoptoberfest and Shopware Community Day 2025 - Macau Business

Shopware celebrated its 25th anniversary with two major events, Shoptoberfest in New York and Shopware Community Day in Cologne. The events highlighted Shopware's commitment to innovation in e-commerce, featuring new B2B components like Advanced Product Catalogues, Budget Management, and Individual Pricing. These tools aim to enhance merchant autonomy and efficiency, particularly for B2B and B2C sellers.

Product

wallee Integration for Shopware 6

The Wallee integration for Shopware 6.5 and above enables seamless payment processing through features like iFrame integration, refunds, captures, and multi-store support. It supports versions 6.5, 6.6, and 6.7 of Shopware, offering dynamic payment method updates and subscription capabilities. The plugin simplifies PCI compliance and supports one-click payments.

Partnership

BlueSnap Partners with Shopware to Unlock Seamless Payments for North American Businesses

BlueSnap partners with Shopware to enable seamless payment solutions for North American businesses.

Shopware AG Profile

Company Name

Shopware AG

HQ Location

Ebbinghoff 10, Schöppingen, 48624, DE

Employees

11-50

Social

Financials

PRIVATE