synthesio

Synthesio is a Social Media Marketing Software to measure the impact of online conversations against their business goals. Whether an organization’s social team is built within marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform.

Synthesio provides the tools to take conversations from the social web and convert them into information that can fuel smart, data-driven decision-making across the organization. The Synthesio Social Listening Dashboard is the interface within the Synthesio Social Intelligence Suite where data from one or more related queries are displayed both quantitatively and qualitatively. Synthesio Profiler makes surfacing audience insights easy with consumer profiling that harnesses the data that lies behind the world’s largest social networks. Profiler features out-of-the-box audience personas filled with granular information on the demographics, behaviors, and interests of your target consumer.

Synthesio Beam is a real-time social media command center that visualizes social KPIs in a multi-screen display suitable for sharing. Beam let's optimize campaign content on-the-fly with real-time feedback from end customers and online audiences, and can be sure that brand channels and messaging are exceeding industry benchmarks.