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Social Media Marketing Software 2021: Complete Guide

Social Media Marketing is a popular marketing technique that involves carrying out marketing activities like campaigns, promotions, brand building and promoting brand awareness through social media networks. The popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr have a unique way of their own to bring together their users and that in turn drives how businesses can connect with their buyers on these networks.

Learn what are Social Media Marketing strategies and how to choose the right Social Media Marketing software.

Updated By Cuspera

Last updated: Apr 14, 2021

Social Media Marketing Software 2021: Complete Guide

What is Social Media Marketing?

Social Media Marketing involves the use of Social Media Networks as a platform to carry out marketing activities like running campaigns, promotions, brand building and awareness which helps in buyer engagement and increase website traffic.

Social Media Networks have seen exponential growth of adoption in the last decade and each of the popular networks has several hundred million users. The usage has evolved much beyond just sharing content. The sites have tapped into this and have evolved to provide business support which provides marketers ready access to the targeted audience at a low cost ( compared to direct marketing, outbound advertisement). The sites provide robust tools for marketers and businesses. Some of the visual media sharing networks are highly favored by users and have seen the fastest growth. This provides a tremendous opportunity for businesses to engage with consumers and it has dramatically changed the way consumers engage with brand content. Social Media interactions are more targeted, personal and intimate

The popular social networking sites where businesses commonly interact and engage with their buyers include Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr. Each of these networks has a unique way to bring together their users and that in turn drives how businesses can connect with their buyers on these networks. Facebook, Twitter, LinkedIn provide mechanisms to retweet, repost content ( supports a variety of formats) that when shared among the users and groups creates a viral effect. Instagram and Pinterest provide a rich visual environment and are great for users to pursue special interests and topics. WhatsApp and Snapchat, though primarily messaging platforms, do provide a mechanism for businesses to have personal connect with their customers. Overall, marketers simply can not afford to have a marketing strategy that does not include social media.

Social Media Marketing and SEO are closely related. One of the key aspects of social media marketing is to publish great content related to products/services/companies on social media. Social media often feeds into the discovery of new content which happens because of new content getting published or shared by its users/communities/groups and this, in turn, leads to SEO activity. Social Media can also help build links that feed into SEO efforts. It is said that Google’s organic search algorithm heavily depends on social media related factors and not having a good presence in social media will affect the brand’s ability to show up on Google search.

Social Media Marketing Strategies and Tactics

There are myriad possibilities for marketers to engage in social media. So it is important to have a comprehensive strategy that is in line with business goals.

At the basic level, marketers can engage social media to publish content for the targeted audience. The content can be for Public Relations purposes, direct marketing message or a communication message about products and services. Marketers can also do this engagement through social media influencers and social media celebrities who have a huge following on social media. They can also run highly targeted social media ads for their target audience. Facebook and LinkedIn are popular networks for running hyper-targeted ads.

Social media networks are a great place to get market research information at a very low cost. Customers share their perspectives on products, services and brands and share reviews or recommendations. Marketers can gather both qualitative and quantitative data to understand social, consumer and market trends. The quantitative data can come in the form of Likes, Shares, Comments, Mention volume, Share of voice, Reach, Followers and Subscribers. Qualitative analysis can be applied to this data through sentiment analysis and theme categorization. Together they provide market research that has higher ROI, faster results and more importantly comes from targeted groups. Marketers can employ this tactic for product launches, product research, consumer behavior insights, defining buyer personas.

Social media networks are a great place to listen to customer sentiments - either in the form of complaints, negative feelings, feedback, endorsements, satisfaction, recommendations. Companies can use those forums to address customer grievances by listening to customer voices and feedback. Responding in real-time to social media feedback greatly improves customer satisfaction and brand loyalty.

The choice of social media networks to target specific demographic audiences plays a key role.

56% of all online adults over 65 years of age use Facebook

53% of young adults aged between 18-29 use Instagram and actively use it daily.

More than half of online adults use two or more social media networks.

LinkedIn has more than 630 million professional members.

500 million tweets per day on Twitter.

3Billion people use social media in some form or the other.

What are Social Media Marketing Software?

The set of tools and platforms that help in monitoring, managing, analyzing and automating social media related activities constitute social media marketing software. It is also referred to as Social Media Management Software ( SMMS). There are a variety of tools and platforms that are purpose-built for various activities. For e.g. there are Social listening tools that monitor conversations and mentions about brands/companies/products and also respond to mentions. Some of the advanced monitoring tools track specific keywords, hashtags, and contacts. There are social media advertising tools that help in reaching a specific set of audience at scale to run hyper-targeted ads. There are specific publishing tools that are tailor-made for specific social networks to publish content for the targeted audience. This content could be text, images,video, animations, and any supported format. There are specialized social media analytics tools that analyze a brand’s reach, engagement, customer sentiment and sales trends on social media. These analytics tools help in strategizing market research, customer service, brand management, and marketing campaigns.

Visual content must attract attention, entice action and inspire advocacy

D M

Donna Moritz

Pinterest Expert

Very often SMMS tools interject with Marketing automation tools. Social media marketing capability can be a module within Marketing software (like in Hubspot) or they can be dedicated platforms (like in Hootsuite). Even standalone platforms provide seamless integration with existing marketing and sales systems to enrich customer profiles that give a rich view of customer’s interaction with the brand.

7 Benefits of Social Media Marketing Software

Improved Brand Building and Management

Companies can improve brand awareness and build brand identity and reputation by leveraging social networks. By posting targeted valuable content that is shareable, running social campaigns, leveraging influencers and celebrities to endorse your brand and more importantly choosing the right social network that fits in with the brand image and covers target demographic audiences, companies can do brand management.

Effective Market Research

Social Media based market research brings better ROI, immediate results and is more accurate as it is derived from a targeted audience. Dove ran one of the most successful social media campaign #SpeakBeautiful in 2016 that was purely driven from its social media market research.

Enhanced Customer Engagement

Social Media provides many ways by which companies can engage with their customers - by responding to their questions/complaints about product/services, sharing great content that is seen as valuable. This content could be great blog articles, benchmark reports, strategy guides, tips to use the product, industry news, etc. Using Social Media, companies can engage a large number of customers at scale, at a time that is convenient for them and with personalized content. This greatly improves engagement and stickiness.

Content is King, but engagement is Queen and she rules the house.

M S

Mari Smith

Social Media Guru

Improve Search Rankings

If the company’s social media content is found valuable by users, more shared, then it generates more social signals that in turn improves search rankings. Though not fully confirmed about the extent of social signals impact on search, there is a correlation found.

Increase Web Traffic

Companies adopt a strategy to increase traffic to their websites, by publishing content that is targeted to build audiences, Neil Patel, the top influencer on the web, suggests ways to improve web traffic by suggesting to adopt social sharing schedule that drives increase in traffic.

Reduced Marketing Expenses

Running social campaigns and advertisements on social media are far cheaper compared to traditional ways of advertisement ( TV, outdoor advertisements). Social Media advertisements and campaigns are more targeted and hence generate better ROI. Companies can use several bidding options like CPC ( Cost per Click), CPV ( Cost per View), CPL (Cost per Like). The most commonly used option is CPC. Some indicative figures for the cost

7 Benefits of Social Media Marketing Software

Generate Qualified Leads

Marketers can employ several tactics like running contests, quizzes, polls on social media to generate leads. Since it is focused on the targeted audience, the quality and amount of leads that get generated are far superior. Of course, it is proportional to the brand presence on social media. Another tactic to generate qualified leads is to combine with other lead generation tactics. For example, directing social media traffic to the company’s landing page likely to generate more qualified leads.

Viewers need to be able to grasp your message within the first 20-30 seconds of your video

L B

Lilach Bullock

Lead conversion expert

Why Social Media Marketing is Important?

Why Social Media Marketing is Important?

Social Media Marketing interjects with many of the marketing processes of the company. Though social networks can be viewed as one of the channels for companies to reach out to their buyers, they offer much more sophisticated means for marketers to carry out social campaigns, influencer marketing, advocacy marketing, customer engagement, customer service, market survey, market research, competitive intelligence and lead generation.

Users of Social Media Marketing Software

Social media marketing can be done inhouse by marketers in a company or can be outsourced to agencies who specialize in this field. Both of them are users of such software. Brand managers, advertisers, PR agents, Celebrity managers all use social media marketing tools for different aspects like brand management, reputation management, campaign management.

Key Features of Social Media Marketing Software

Publishing and scheduling of posts

Ability to plan, publish and schedule social media posts for various social networks is a critical feature. Preferably it should be possible to do all this from a single dashboard. Also, it should be possible for team members to collaborate on drafting and publishing the content. An appropriate approval process needs to be built into the publishing process.

Social listening and monitoring

Social listening is the ability to listen to social conversations about the brand/products/services and campaigns across social networks in multiple languages. Some tools like Talkwalker provide the capability to do social listening across networks, websites, and offline sources. Many tools provide a unified view with additional reporting abilities. This is a prerequisite to respond to customer questions/complaints and also needed for social analytics. Monitoring tools provide the ability to respond by team members by assigning to appropriate team members.

Sentiment analysis

Social monitoring tools combined with AI-driven sentiment analysis help in a variety of marketing activities like PR, reputation management, market research, customer service.

Content Curation

Organizing and managing all pre-approved content that is ready to post is a critical ability needed especially to manage scaled content publishing schedules. Tools like Hootsuite provide the ability to do various kinds of searches and create search streams based on hashtags, keywords, and location.

The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.

G K

Guy Kawasaki

Chief Evangelist, Canva

Automation (favorites, retweets, likes)

Social Media Marketing involves handling messages, posts, tweets at scale and this requires automation. Many tools provide automation capabilities for various aspects. With Hootsuite, it is possible to create and test hundreds of ads for Facebook, Instagram, Google Ads. Popular tools like Hootsuite, Zoho support automation of posts and also support scheduling them.

Enhanced customer profiles

Understanding customer profile and their buying patterns is key to running successful marketing campaigns. Social media is the best place to learn about buyers’ interests. Using social media, one can learn how customers use your products and services, ask customer feedback and map out customer interests. All this information can be used to enrich the customer profile.

Multi-channel management

Potential buyers can be active in any of the multitudes of social networks and tools typically provide support to manage content, monitor various networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn. Some tools tend to specialize in specific channels like Linkedin. This could be for specific use cases like recruiting, lead generation. But many of the tools provide omnichannel support so that data can be collected from multiple sources for analytics.

Reports and Analytics

Social media analytics is a very important feature of any social media marketing software. Ability to collect data from multiple social networks and analyze to get insights, measure performance is critical. Such tools use AI technology to mine customer sentiment. Tools like Talkwalker support competitive benchmarking features to measure social media performance. Popular platforms like Hootsuite, Zoho have built-in analytics. Such tools not only deal with large scale data but also provide trends in real-time for instant action.

Artificial Intelligence in Social Media Marketing

Sentiment Analysis

AI plays a key role to analyze the huge volume of brand mentions that comes from social media. Sentiment analysis can be applied to discover negative comments/opinions including sarcasm using which companies can quickly respond to customer complaints and perception issues. This helps in both PR, reputation management as well as customer service. Sentiment analysis can be applied to analyze which product features are a hit with customers or not so popular. This information can be fed back to R&D teams to improve their product roadmap/direction. Sentiment analysis can be applied to analyze the broad industry and market trends. This is valuable market research data for marketers.

Keyword Tracking

Social media users express their thoughts on feelings and also vent on various aspects. Using AI-based technology, tools mine customer sentiment by searching for specific keywords. They do this by tracking the most commonly used keywords related to your product/service/domain and create context-based maps. Hootsuite provides conversation maps.

Personalization

AI plays a big role in providing insights to marketers about the content they need to design, schedule and publish posts that resonate with their audience. It even suggests what images to use, color schemes, etc to personalize the experience. It plays a big role in ad management in guiding how much money to spend on sponsored ads, optimize bids and how to choose channels.

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Buyer’s guide to choosing Social Media Marketing Software

Point product or Suite

There are point products that specialize in specific features like campaign management, social media monitoring, automated scheduling, etc. Companies who have just ventured into social media marketing can choose specific areas to focus in the beginning and then can expand. More mature users can choose platforms that are all-in-one to do more comprehensive management. Even while choosing point products, it is good to choose products that provide good integration ability to major platforms so that it is future proof to expand.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Multi-channel support

It is important to define social network choice as part of the social media marketing strategy. The choice of tool will revolve how many of the social networks the company likes to deal with. There are some tools that focus on specific networks like LinkedIn - eLink Pro, Nimble, Leadfeeder. Similarly, there are specialized tools for Instagram, Pinterest, and Facebook. If the company wants to deal with multiple channels, then all-in-one platforms like Hootsuite, Zoho will help.

Technology Considerations

Technologies like AI and ML provide advanced features and greatly enhance analytics, social listening and monitoring. AI is the future of how social marketing and selling will evolve. Using such technologies will greatly help marketers to get the best out of social media marketing investment.

Integrations

Social media marketing needs to fit into an overall marketing strategy that includes campaign management, advertising, lead generation, advocacy marketing. So it is important that such tools integrate with already existing software like CRM, lead management, customer service tools.

TTV

Social media management does not always involve out of the box tools. There is a fair amount of service components to make it work. So it is important to understand time to deploy and get meaningful results. So choosing tools that can provide deterministic TTV will help. It also has implications on the total cost of ownership, where not only software costs but also services and support cost to be included.

Training and Support

If the company is in nascent stages of adoption, the ability of the vendor to provide the right level of training and support plays a crucial role. Also, much of the technology in social media marketing tools are still early stages of evolution, so choosing a vendor who can provide good support is vital.

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536 Social Media Marketing Software

Missinglettr

Grow your blog the right way - Missinglettr

4.76

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Missinglettr

4.76
★★★★★
★★★★★
Grow your blog the right way - Missinglettr

Missinglettr a social media marketing platform that clever social campaigns and engagement tools for companies that blog. It automatically turns the blog posts into engaging social media campaigns. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Templates,Personalization,SEO
Missinglettr Icon

Vendor: Missinglettr

Company Size: 1-10

HQ Location: Hampshire

Financials: Private

Statusbrew

Social Media Marketing & Management Solution

4.76

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Statusbrew

4.76
★★★★★
★★★★★
Social Media Marketing & Management Solution

Statusbrew is a social media management platform for social media marketing and marketing operations teams to generate more leads.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Statusbrew Icon

Vendor: Statusbrew

Company Size: 11-50

Financials: Private

Eclincher social media management

eClincher: Best Social Media Management Tool

4.73

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Eclincher social media management Icon

Eclincher social media management

4.73
★★★★★
★★★★★
eClincher: Best Social Media Management Tool

E-clincher is a social media management tool that provides advanced publishing, social inbox/CRM, analytics reporting and collaboration tools. It is best suited for businesses, brands and agencies to manage their social media accounts in one platform.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Alerts: popups & Notifications,SEO
Eclincher social media management Icon

Vendor: Eclincher

Founded: 2012

Company Size: 11-50

HQ Location: 1121 San Antonio Rd, Palo Alto, CA 94303

Financials: Seed

Publer

Publer - Your Social Media Superhero

4.71

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Publer

4.71
★★★★★
★★★★★
Publer - Your Social Media Superhero

Publer is a social media marketing platform that helps to schedule the post on Facebook, Instagram, Tweets, LinkedIn, Pinterest pins, and Google My Business posts. It helps to improve digital and social presence and build brand awareness.

Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
Top Features : Auto scheduler & reminder,Personalization,Dashboard
Publer Icon

Vendor: Publer

Company Size: 1-10

HQ Location: Rr. Sami Frasheri, Tirana, Tirana 1019, AL

Financials: Private

HeyOrca

Social Scheduling and Approvals Built for Marketing ...

4.70

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HeyOrca

4.70
★★★★★
★★★★★
Social Scheduling and Approvals Built for Marketing ...

HeyOrca is a social media planning & collaboration solution that enables drafting, approving, scheduling, and publishing social media posts. It can be used by agencies, and other businesses including enterprises and SMBs across the industry. It supports Twitter, Facebook and Linkedin for publishing and covers other social media networks for mock-up posts and notifications.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Dashboard,Auto scheduler & reminder
HeyOrca Icon

Vendor: Heyorca

Founded: 2015

Company Size: 11-50

HQ Location: 261 Kenmount Rd, St John's, NL, A1B 3P9

Financials: Private

Kontentino

Simplifying Social Media Approval Workflow

4.70

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Kontentino

4.70
★★★★★
★★★★★
Simplifying Social Media Approval Workflow

Kontentino is a Social media management tool that can be used for planning, collaboration and approvals for social media content. It is built primarily for agencies, but also has an Enterprise solution with features required for large enterprises. It can be used by businesses of all sizes.

Highlights
Top Business Usecases : Social media management,Workflow management,Communication management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization
Kontentino Icon

Vendor: Kontentino

Company Size: 1-10

HQ Location: Brigádnická 27 841 10 Bratislava, Slovakia

Financials: Private

Spokal

getspokal.com - Spokal Social Media Scheduling That Learns From Your ...

4.69

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Spokal

4.69
★★★★★
★★★★★
getspokal.com - Spokal Social Media Scheduling That Learns From Your ...

Spokal is a Social Media scheduling that learns the audience's preferences and delivers the content they want to drive more leads to the site. It helps to acquire customers and enter new markets.

Highlights
Top Business Usecases : Content management,Social media management,Communication management
Top Features : SEO,Widgets,Dashboard
Spokal Icon

Vendor: Spokal

Company Size: 11-50

HQ Location: Vancouver, BC

Financials: Private

Mentionlytics

mentionlytics.com - Social Media Monitoring & Reputation Mangement with ...

4.68

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Mentionlytics

4.68
★★★★★
★★★★★
mentionlytics.com - Social Media Monitoring & Reputation Mangement with ...

Mentionlytics is a Web and Social Media Monitoring platform for intelligent brand management. It helps individuals and different kinds of companies, from start-ups to big organizations, to elevate their marketing strategy efficiency, empower their brand awareness and manage the brand’s online reputation, get mentioned insights and grow sales.

Highlights
Top Business Usecases : Social media management,Communication management,Monitoring social media
Top Features : Live monitoring,Alerts: popups & Notifications,Dashboard
Mentionlytics Icon

Vendor: Mentionlytics

Company Size: 11-50

HQ Location: 20-22 Wenlock Road, London, N1 7GU, GB

Financials: Seed

Mediatoolkit

Mediatoolkit - Online Media Monitoring and Analytics

4.68

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Mediatoolkit

4.68
★★★★★
★★★★★
Mediatoolkit - Online Media Monitoring and Analytics

Mediatoolkit is an online monitoring and analytics platform that helps to monitor online mentions of the brand, company, and competitors in real-time. It helps to improve brand engagement, digital and social presence.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Live monitoring,Dashboard
Mediatoolkit Icon

Vendor: Mediatoolkit

Founded: 2014

Company Size: 11-50

HQ Location: Zagreb

Financials: Private

Loomly Social media content management

Loomly: Social Media Calendar

4.67

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Loomly Social media content management Icon

Loomly Social media content management

4.67
★★★★★
★★★★★
Loomly: Social Media Calendar

Loomly a Social Media Marketing Platform that empowers marketing teams to collaborate, publish and measure. It helps to Improve digital and social presence and enhance customer relationships.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Loomly Social media content management Icon

Vendor: Loomly

Company Size: 1-10

HQ Location: Los Angeles, CA

Financials: Private

ContentStudio

ContentStudio - Discovery, Curation & Social Media Management ...

4.65

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ContentStudio

4.65
★★★★★
★★★★★
ContentStudio - Discovery, Curation & Social Media Management ...

Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently

Highlights
Top Business Usecases : Social media management,Content management,Communication management
Top Features : Personalization,Dashboard,SEO
ContentStudio Icon

Vendor: ContentStudio

Company Size: 1-10

HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE

Financials: Private

Hopper Instagram marketing

The #1 Instagram Scheduling Tool - HopperHq.com

4.65

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Hopper Instagram marketing

4.65
★★★★★
★★★★★
The #1 Instagram Scheduling Tool - HopperHq.com

Hopper Instagram marketing is a Social Media Planning and Analytics platform to plan content for Instagram, Facebook & Twitter. It helps to improve digital and social presence and also improve on ROI.

Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
Hopper Instagram marketing Icon

Vendor: Hopper Hq

Founded: 2015

Company Size: 1-10

HQ Location: Holt Street, Birmingham, West Midlands, B7 4BB

Financials: NA

NiceJob

Get More Reviews, Build a Great Reputation.

4.83

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NiceJob

4.83
★★★★★
★★★★★
Get More Reviews, Build a Great Reputation.

NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Rating and review management,Social media management,Engagement management
Top Features : SEO,Templates,Widgets
NiceJob Icon

Vendor: NiceJob

Company Size: 11-50

HQ Location: 309 W Cordova St, Vancouver, British Columbia CA

Financials: Private

Dovetale

Dovetale - Your Database for Creative Marketing

4.72

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Dovetale

4.72
★★★★★
★★★★★
Dovetale - Your Database for Creative Marketing

Dovetale is an all-in-one database built to help in business growth and build more meaningful relationships with creators.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Social media management
Top Features : Bot
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Vendor: Dovetale

Company Size: 1-10

HQ Location: 144 N 7th St. #253, New York City, NY 11249, US

Financials: Seed

Grin

The #1 Influencer Marketing Software - see why the world's best use GRIN

4.66

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Grin

4.66
★★★★★
★★★★★
The #1 Influencer Marketing Software - see why the world's best use GRIN

Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Templates
Grin Icon

Vendor: Grin

Company Size: 11-50

HQ Location: 120 K St, Sacramento, California 95814, US

Financials: Seed

CreatorIQ

Enterprise Influencer Marketing Platform

4.61

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CreatorIQ

4.61
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Campaign management,Influencer marketing,Campaign analytics
Top Features : Dashboard,White label,Live monitoring
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Vendor: CreatorIQ

Company Size: 51-100

HQ Location: Culver City, California

Financials: Series B

AspireIQ

The Leading Influencer Marketing Platform

4.59

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AspireIQ

4.59
★★★★★
★★★★★
The Leading Influencer Marketing Platform

AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.

Highlights
Top Business Usecases : Influencer marketing,Influencer management,Content management
Top Features : Personalization,Dashboard
AspireIQ Icon

Vendor: AspireIQ

Company Size: 51-100

HQ Location: 550 Montgomery St, San Francisco, California US

Financials: Series A

Linqia influencer marketing

Linqia: Performance-based Influencer Marketing

4.59

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Linqia influencer marketing Icon

Linqia influencer marketing

4.59
★★★★★
★★★★★
Linqia: Performance-based Influencer Marketing

Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.

Highlights
Top Business Usecases : Influencer marketing,Social media management,Engagement management
Top Features : Feedback surveys,Personalization,Landing page
Linqia influencer marketing Icon

Vendor: Linqia

Founded: 2005

Company Size: 51-100

HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103

Financials: Private

Cyfe Business Dashboard

Social media, web analytics, marketing, sales, support, infrastructure…monitor

4.58

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Cyfe Business Dashboard

4.58
★★★★★
★★★★★
Social media, web analytics, marketing, sales, support, infrastructure…monitor

Cyfe is a Business intelligence Platform that helps to easily monitor and analyze all the business data in one Business Dashboards. It helps to acquire and enhance customer relationship.

Highlights
Top Business Usecases : Social media management,Social media analytics,Advertisement
Top Features : Dashboard,Widgets,SEO
Cyfe Business Dashboard Icon

Vendor: Cyfe

Founded: 2011

Company Size: 1-10

HQ Location: 730 Arizona Ave, Santa Monica, CA 90401

Financials: M&A

Conversocial

Customer Experience built for Messaging Channels

4.57

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Conversocial

4.57
★★★★★
★★★★★
Customer Experience built for Messaging Channels
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Bot,Personalization,Dashboard
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Vendor: Conversocial

Company Size: 101-250

HQ Location: 3 West 18th Street, 8th Floor New York, NY 10011, USA

Financials: Series A

Upfluence

The Smartest Influencer Marketing Platform | Upfluence

4.57

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Upfluence

4.57
★★★★★
★★★★★
The Smartest Influencer Marketing Platform | Upfluence

Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Calculator,Personalization,SEM
Upfluence Icon

Vendor: Upfluence

Company Size: 51-100

HQ Location: 381 Broadway, New York, 10013, US

Financials: Series A

Rannko

Review & Reputation Management

4.55

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Rannko

4.55
★★★★★
★★★★★
Review & Reputation Management
Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : SEO,Dashboard,Alerts: popups & Notifications
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Vendor: Rannko

HQ Location: 4532 W Kennedy Blvd, 444, Tampa, Florida 33609, US

Crowdly

Advocate Marketing, Word-of-Mouth Marketing

4.53

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Crowdly

4.53
★★★★★
★★★★★
Advocate Marketing, Word-of-Mouth Marketing

Crowdly an Advocate Marketing platform helps in connecting brands with their best advocates. It’s a wall breaker between the brand and the best customers. It helps to improve brand awareness and build brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Feedback surveys,White label,Personalization
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Vendor: Crowdly

Company Size: 11-50

HQ Location: 355 Congress St., Boston, MA 02110, US

Financials: Private

Vivial Marketing Platform

power of custom content with the reach of social media and the immediacy of text messaging

4.52

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Vivial Marketing Platform

4.52
★★★★★
★★★★★
power of custom content with the reach of social media and the immediacy of text messaging

Vivial Marketing Platform is a Local Marketing Software. Vivial Marketing Platform, that offers omni-channel solutions proven to connect brands of all sizes with potential customers, while engaging with current customers.

Highlights
Top Business Usecases : Social media marketing,Digital marketing,Advertisement
Top Features : Dashboard,SEO,Personalization
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Vendor: Vivial

Company Size: 501-1000

HQ Location: 3100 Research Blvd, Suite 250, Dayton, OH 45420, US

Financials: Private