Social Media Marketing is a popular marketing technique that involves carrying out marketing activities like campaigns, promotions, brand building and promoting brand awareness through social media networks. The popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr have a unique way of their own to bring together their users and that in turn drives how businesses can connect with their buyers on these networks.
Learn what are Social Media Marketing strategies and how to choose the right Social Media Marketing software.
Updated By Cuspera
Last updated: Mar 23, 2022
The Social Wall for Everyone Walls.io
Walls.io is an easy-to-use social media tool that collects, curates and displays content from multiple social media platforms such as Facebook, Twitter, Instagram, Youtube, Vimeo, Vkontakte, Pinterest, LinkedIn and others. It engages the audience with social media content that increases brand awareness at events, on displays and on websites.
Walls.io offers a social media aggregator that scans multiple social platforms to create a unified social wall with updates and posts that can be published on websites as well as live event walls. It collects user-generated content (UGC) from hashtag campaigns, comments, and reviews and displays them in a single social wall. It offers a comprehensive spam detection algorithm and users are able to block specific individuals. Users can even add their custom posts to the feed and create a nice mix between social media posts and your brand's content.
Key features include advanced moderation, content curation, call-to-action button, custom design, social media aggregation, social wall API, sponsored posts, website widget, and WordPress Plugin.
Vendor: Walls.io
Company Size: 11-50
Financials: NA
Grow your blog the right way - Missinglettr
Missinglettr a social media marketing platform that clever social campaigns and engagement tools for companies that blog. It automatically turns the blog posts into engaging social media campaigns. It helps to improve ROI and acquire customers.
Missinglettr provides users with the capability to specify how long their social media campaigns should last and how often posts will be displayed during a particular campaign. It also helps to evaluate the effectiveness of social media campaigns providing accurate and useful statistics like click-through rates.
Missinglettr features include automatic social campaigns, optimized social content, promote guest quotes, #hashtag recommendation, schedule templates, and many more.
Vendor: Missinglettr
Company Size: 1-10
HQ Location: Hampshire
Financials: Private
Engagement tool to engage with customers on Social
Statusbrew is a social media engagement tool that unites the social inbox, brings the team together, and creates automated workflows to generate more leads.
It primarily helps with social conversation in a single inbox, reaches the audience with minimal effort through social media publishing tools and strengthens marketing efforts on Instagram.
Its key features include quick and effective collaboration, multiple network scheduling and publishing, tracking conversations happening around the brand, understanding and converting the audience to customers, efficient workflow, and so on.
Statusbrew helps keep post quality and consistency high, as well as ensuring that the proper approval process is always followed. It makes social really convenient.Nathan Upchurch
Chicago Head of Operations,
Mojo Coffee
Vendor: Statusbrew
Company Size: 11-50
Financials: Private
eClincher: Best Social Media Management Tool
E-clincher is a social media management tool that provides advanced publishing, social inbox/CRM, analytics reporting and collaboration tools. It is best suited for businesses, brands and agencies to manage their social media accounts in one platform.
It provides publishing & scheduling of social media content, auto post content, social media inbox, social media engagement, monitoring & listening to social media feeds, social media analytics report and dashboard, Pocket & Sniply integration and built-in Visual Marketing tools.
It features social media management in one platform, publishing & scheduling posts, CRM of all social accounts, auto post with smart queues, auto detect and publish new content from any connected RSS feed, monitor keywords & hashtags, suggest relevant content from web, auto track and analyze key metrics, discover & engage with influencers, media library management, team collaboration and analytics reporting of your social media content.
Vendor: Eclincher
Founded: 2012
Company Size: 11-50
HQ Location: 1121 San Antonio Rd, Palo Alto, CA 94303
Financials: Seed
YouScan - The Future of Social Media Analysis
YouScan is an AI platform for social media listening and image recognition that helps businesses tune into their customers' online conversations. It helps to improve ROI and digital and social presence.
YouScan listens, analyses, and finds actionable insights and manages the brand reputation to make informed decisions. Its social media listening dashboard helps companies to effortlessly monitor brand mentions on social media and to uncover valuable consumer insights, react to customer’s complaints and analyze customer opinions about various products and services.
YouScan receives notifications about the most critical events in the monitoring topic with smart alerts, supports accuracy in sentiment detection regardless of the monitoring topic and with ML-based spam filters, it automatically filters out mentions from bots and other irrelevant content. It also automatically segments mentions within the topic into categories, such as WOM, commerce, promotion, intent, and others.
We’ve chosen YouScan for social media monitoring because of high quality data capture and verification provided by their platform, analytics capabilities as well as excellent customer support and professional services. Tracking tens of thousands of daily mentions of our brands and products; uncover...ing consumer and competitive insights, identifying brand influencers and detractors is possible thanks to YouScan.
Anna Musikhina
Global Head of Digital
L'Oreal
Vendor: YouScan
Company Size: 51-100
HQ Location: Kyiv, Kyiv City
Financials: Series A
Publer - Your Social Media Superhero
Publer is a social media marketing platform that helps to schedule the post on Facebook, Instagram, Tweets, LinkedIn, Pinterest pins, and Google My Business posts. It helps to improve digital and social presence and build brand awareness.
Publer helps to manage the social media accounts unified in a single location. Apart from scheduling and automating posts, it also helps to tailor the posting rules of the social media account.
Publer features include unlimited scheduling and drafts, bulk scheduling, analytics, watermark photos, schedule follow-up comments, auto-share, and auto-deleting, and many more.
Vendor: Publer
Company Size: 1-10
HQ Location: Rr. Sami Frasheri, Tirana, Tirana 1019, AL
Financials: Private
Social Scheduling and Approvals Built for Marketing ...
HeyOrca is a social media planning & collaboration solution that enables drafting, approving, scheduling, and publishing social media posts. It can be used by agencies, and other businesses including enterprises and SMBs across the industry. It supports Twitter, Facebook and Linkedin for publishing and covers other social media networks for mock-up posts and notifications.
HeyOrca features include Social Media Calendar, Social Media Approval, Client Collaboration, and Social Media Reports.
The Social Media Calendar feature enables planning, collaboration and scheduling of social media content with client friendly approvals, easy content sharing, content scheduling and automatic publishing. The Social Medial Approvals feature enables review of mock-up posts in large numbers with content permissions including for editing, approval in stages with automatic publishing of approved content. HeyOrca enables viewing of social engagement status with its visual analytics tool. Reports including charts, graphs and numbers can be exported to PDF or Excel for sharing with others
Vendor: Heyorca
Founded: 2015
Company Size: 11-50
HQ Location: 261 Kenmount Rd, St John's, NL, A1B 3P9
Financials: Private
Simplifying Social Media Approval Workflow
Kontentino is a Social media management tool that can be used for planning, collaboration and approvals for social media content. It is built primarily for agencies, but also has an Enterprise solution with features required for large enterprises. It can be used by businesses of all sizes.
Kontentino’s Social media planning, collaboration & publishing feature includes a tool for creating a social media content calendar using simple drag and drop features. It provides a customisable content labelling feature that enables filtering of content based on the topic, theme or overall goal.
Kontentino’s Content creation feature enables creation of a Post checklist with a set of rules for social media content posts, Page tagging feature, Translations enabling posting of international content in local markets and picture enhancements and branding.
Vendor: Kontentino
Company Size: 1-10
HQ Location: Brigádnická 27 841 10 Bratislava, Slovakia
Financials: Private
getspokal.com - Spokal Social Media Scheduling That Learns From Your ...
Spokal is a Social Media scheduling that learns the audience's preferences and delivers the content they want to drive more leads to the site. It helps to acquire customers and enter new markets.
Spokal helps to import content to the Spokal library from RSS, Twitter, Feedly, or hand-craft some and sets up a schedule to publish. Spokal learns the audience, engages with most and schedules high-performing content from the library more frequently, driving more traffic to the site.
Spokal features include curating only the best content and adding it to the library, continues to post for even when busy or go on holiday, boost traffic from old posts and drag and drop to schedule new posts or move them around.
Vendor: Spokal
Company Size: 11-50
HQ Location: Vancouver, BC
Financials: Private
mentionlytics.com - Social Media Monitoring & Reputation Mangement with ...
Mentionlytics is a Web and Social Media Monitoring platform for intelligent brand management. It helps individuals and different kinds of companies, from start-ups to big organizations, to elevate their marketing strategy efficiency, empower their brand awareness and manage the brand’s online reputation, get mentioned insights and grow sales.
Mentionlytics automatically tracks mentions about brands, products, industry, competitors from users, commentators, journalists and bloggers. It helps brands to find top influencers and mentions, marketing and sales lead and performs competitor benchmarking. It provides all the necessary data needed to make decisions about marketing strategy and reaction to the audience.
Mentionlytics features include a dashboard, web and social media report (Facebook, Twitter, Youtube, Instagram, Pinterest), sentiment analysis, social reach and engagement, top mentioners, report extraction in various types (pdf, infographic, etc.), e-mail notifications and Trello integration.
Vendor: Mentionlytics
Company Size: 11-50
HQ Location: 20-22 Wenlock Road, London, N1 7GU, GB
Financials: Seed
In this section, you will find
What is Social Media Marketing?
Social Media Marketing Strategies and Tactics
What are Social Media Marketing Software?
7 Benefits of Social Media Marketing Software
Why Social Media Marketing is Important?
Key Features of Social Media Marketing Software
How to Choose Right Social Media Marketing Software
Social Media Marketing involves the use of Social Media Networks as a platform to carry out marketing activities like running campaigns, promotions, brand building and awareness which helps in buyer engagement and increase website traffic.
Social Media Networks have seen exponential growth of adoption in the last decade and each of the popular networks has several hundred million users. The usage has evolved much beyond just sharing content. The sites have tapped into this and have evolved to provide business support which provides marketers ready access to the targeted audience at a low cost ( compared to direct marketing, outbound advertisement). The sites provide robust tools for marketers and businesses. Some of the visual media sharing networks are highly favored by users and have seen the fastest growth. This provides a tremendous opportunity for businesses to engage with consumers and it has dramatically changed the way consumers engage with brand content. Social Media interactions are more targeted, personal and intimate
The popular social networking sites where businesses commonly interact and engage with their buyers include Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr. Each of these networks has a unique way to bring together their users and that in turn drives how businesses can connect with their buyers on these networks. Facebook, Twitter, LinkedIn provide mechanisms to retweet, repost content ( supports a variety of formats) that when shared among the users and groups creates a viral effect. Instagram and Pinterest provide a rich visual environment and are great for users to pursue special interests and topics. WhatsApp and Snapchat, though primarily messaging platforms, do provide a mechanism for businesses to have personal connect with their customers. Overall, marketers simply can not afford to have a marketing strategy that does not include social media.
Social Media Marketing and SEO are closely related. One of the key aspects of social media marketing is to publish great content related to products/services/companies on social media. Social media often feeds into the discovery of new content which happens because of new content getting published or shared by its users/communities/groups and this, in turn, leads to SEO activity. Social Media can also help build links that feed into SEO efforts. It is said that Google’s organic search algorithm heavily depends on social media related factors and not having a good presence in social media will affect the brand’s ability to show up on Google search.
The set of tools and platforms that help in monitoring, managing, analyzing and automating social media related activities constitute social media marketing software. It is also referred to as Social Media Management Software ( SMMS). There are a variety of tools and platforms that are purpose-built for various activities. For e.g. there are Social listening tools that monitor conversations and mentions about brands/companies/products and also respond to mentions. Some of the advanced monitoring tools track specific keywords, hashtags, and contacts. There are social media advertising tools that help in reaching a specific set of audience at scale to run hyper-targeted ads. There are specific publishing tools that are tailor-made for specific social networks to publish content for the targeted audience. This content could be text, images,video, animations, and any supported format. There are specialized social media analytics tools that analyze a brand’s reach, engagement, customer sentiment and sales trends on social media. These analytics tools help in strategizing market research, customer service, brand management, and marketing campaigns.
Visual content must attract attention, entice action and inspire advocacy
Very often SMMS tools interject with Marketing automation tools. Social media marketing capability can be a module within Marketing software (like in Hubspot) or they can be dedicated platforms (like in Hootsuite). Even standalone platforms provide seamless integration with existing marketing and sales systems to enrich customer profiles that give a rich view of customer’s interaction with the brand.
Companies can improve brand awareness and build brand identity and reputation by leveraging social networks. By posting targeted valuable content that is shareable, running social campaigns, leveraging influencers and celebrities to endorse your brand and more importantly choosing the right social network that fits in with the brand image and covers target demographic audiences, companies can do brand management.
Social Media based market research brings better ROI, immediate results and is more accurate as it is derived from a targeted audience. Dove ran one of the most successful social media campaign #SpeakBeautiful in 2016 that was purely driven from its social media market research.
Social Media provides many ways by which companies can engage with their customers - by responding to their questions/complaints about product/services, sharing great content that is seen as valuable. This content could be great blog articles, benchmark reports, strategy guides, tips to use the product, industry news, etc. Using Social Media, companies can engage a large number of customers at scale, at a time that is convenient for them and with personalized content. This greatly improves engagement and stickiness.
Content is King, but engagement is Queen and she rules the house.
If the company’s social media content is found valuable by users, more shared, then it generates more social signals that in turn improves search rankings. Though not fully confirmed about the extent of social signals impact on search, there is a correlation found.
Companies adopt a strategy to increase traffic to their websites, by publishing content that is targeted to build audiences, Neil Patel, the top influencer on the web, suggests ways to improve web traffic by suggesting a social sharing schedule that drives increase in traffic.
Running social campaigns and advertisements on social media are far cheaper compared to traditional ways of advertisement ( TV, outdoor advertisements). Social Media advertisements and campaigns are more targeted and hence generate better ROI. Companies can use several bidding options like CPC ( Cost per Click), CPV ( Cost per View), CPL (Cost per Like). The most commonly used option is CPC. Some indicative figures for the cost
Marketers can employ several tactics like running contests, quizzes, polls on social media to generate leads. Since it is focused on the targeted audience, the quality and amount of leads that get generated are far superior. Of course, it is proportional to the brand presence on social media. Another tactic to generate qualified leads is to combine with other lead generation tactics. For example, directing social media traffic to the company’s landing page is likely to generate more qualified leads.
Viewers need to be able to grasp your message within the first 20-30 seconds of your video
Social Media Marketing interjects with many of the marketing processes of the company. Though social networks can be viewed as one of the channels for companies to reach out to their buyers, they offer much more sophisticated means for marketers to carry out social campaigns, influencer marketing, advocacy marketing, customer engagement, customer service, market survey, market research, competitive intelligence and lead generation.
Social media marketing can be done inhouse by marketers in a company or can be outsourced to agencies who specialize in this field. Both of them are users of such software. Brand managers, advertisers, PR agents, Celebrity managers all use social media marketing tools for different aspects like brand management, reputation management, campaign management.
Ability to plan, publish and schedule social media posts for various social networks is a critical feature. Preferably it should be possible to do all this from a single dashboard. Also, it should be possible for team members to collaborate on drafting and publishing the content. An appropriate approval process needs to be built into the publishing process.
Social listening is the ability to listen to social conversations about the brand/products/services and campaigns across social networks in multiple languages. Some tools like Talkwalker provide the capability to do social listening across networks, websites, and offline sources. Many tools provide a unified view with additional reporting abilities. This is a prerequisite to respond to customer questions/complaints and also needed for social analytics. Monitoring tools provide the ability to respond by team members by assigning to appropriate team members.
Social monitoring tools combined with AI-driven sentiment analysis help in a variety of marketing activities like PR, reputation management, market research, customer service.
Organizing and managing all pre-approved content that is ready to post is a critical ability needed especially to manage scaled content publishing schedules. Tools like Hootsuite provide the ability to do various kinds of searches and create search streams based on hashtags, keywords, and location.
The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.
Social Media Marketing involves handling messages, posts, tweets at scale and this requires automation. Many tools provide automation capabilities for various aspects. With Hootsuite, it is possible to create and test hundreds of ads for Facebook, Instagram, Google Ads. Popular tools like Hootsuite, Zoho support automation of posts and also support scheduling them.
Understanding customer profile and their buying patterns is key to running successful marketing campaigns. Social media is the best place to learn about buyers’ interests. Using social media, one can learn how customers use your products and services, ask customer feedback and map out customer interests. All this information can be used to enrich the customer profile.
Potential buyers can be active in any of the multitudes of social networks and tools typically provide support to manage content, monitor various networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn. Some tools tend to specialize in specific channels like Linkedin. This could be for specific use cases like recruiting, lead generation. But many of the tools provide omnichannel support so that data can be collected from multiple sources for analytics.
Social media analytics is a very important feature of any social media marketing software. Ability to collect data from multiple social networks and analyze to get insights, measure performance is critical. Such tools use AI technology to mine customer sentiment. Tools like Talkwalker support competitive benchmarking features to measure social media performance. Popular platforms like Hootsuite, Zoho have built-in analytics. Such tools not only deal with large scale data but also provide trends in real-time for instant action.
AI plays a key role to analyze the huge volume of brand mentions that comes from social media. Sentiment analysis can be applied to discover negative comments/opinions including sarcasm using which companies can quickly respond to customer complaints and perception issues. This helps in both PR, reputation management as well as customer service. Sentiment analysis can be applied to analyze which product features are a hit with customers or not so popular. This information can be fed back to R&D teams to improve their product roadmap/direction. Sentiment analysis can be applied to analyze the broad industry and market trends. This is valuable market research data for marketers.
Social media users express their thoughts on feelings and also vent on various aspects. Using AI-based technology, tools mine customer sentiment by searching for specific keywords. They do this by tracking the most commonly used keywords related to your product/service/domain and create context-based maps. Hootsuite provides conversation maps.
AI plays a big role in providing insights to marketers about the content they need to design, schedule and publish posts that resonate with their audience. It even suggests what images to use, color schemes, etc to personalize the experience. It plays a big role in ad management in guiding how much money to spend on sponsored ads, optimize bids and how to choose channels.
There are point products that specialize in specific features like campaign management, social media monitoring, automated scheduling, etc. Companies who have just ventured into social media marketing can choose specific areas to focus in the beginning and then can expand. More mature users can choose platforms that are all-in-one to do more comprehensive management. Even while choosing point products, it is good to choose products that provide good integration ability to major platforms so that it is future proof to expand.
It is important to define social network choice as part of the social media marketing strategy. The choice of tool will revolve how many of the social networks the company likes to deal with. There are some tools that focus on specific networks like LinkedIn - eLink Pro, Nimble, Leadfeeder. Similarly, there are specialized tools for Instagram, Pinterest, and Facebook. If the company wants to deal with multiple channels, then all-in-one platforms like Hootsuite, Zoho will help.
Technologies like AI and ML provide advanced features and greatly enhance analytics, social listening and monitoring. AI is the future of how social marketing and selling will evolve. Using such technologies will greatly help marketers to get the best out of social media marketing investment.
Social media marketing needs to fit into an overall marketing strategy that includes campaign management, advertising, lead generation, advocacy marketing. So it is important that such tools integrate with already existing software like CRM, lead management, customer service tools.
Social media management does not always involve out of the box tools. There are a fair amount of service components to make it work. So it is important to understand time to deploy and get meaningful results. So choosing tools that can provide deterministic TTV will help. It also has implications on the total cost of ownership, where not only software costs but also services and support cost to be included.
If the company is in nascent stages of adoption, the ability of the vendor to provide the right level of training and support plays a crucial role. Also, much of the technology in social media marketing tools are still early stages of evolution, so choosing a vendor who can provide good support is vital.
Get AI-generated right fit software based on peer experience in just a minute.
The Social Wall for Everyone Walls.io
Walls.io is an easy-to-use social media tool that collects, curates and displays content from multiple social media platforms such as Facebook, Twitter, Instagram, Youtube, Vimeo, Vkontakte, Pinterest, LinkedIn and others. It engages the audience with social media content that increases brand awareness at events, on displays and on websites.
Vendor: Walls.io
Company Size: 11-50
Financials: NA
Grow your blog the right way - Missinglettr
Missinglettr a social media marketing platform that clever social campaigns and engagement tools for companies that blog. It automatically turns the blog posts into engaging social media campaigns. It helps to improve ROI and acquire customers.
Vendor: Missinglettr
Company Size: 1-10
HQ Location: Hampshire
Financials: Private
Engagement tool to engage with customers on Social
Statusbrew is a social media engagement tool that unites the social inbox, brings the team together, and creates automated workflows to generate more leads.
Vendor: Statusbrew
Company Size: 11-50
Financials: Private
eClincher: Best Social Media Management Tool
E-clincher is a social media management tool that provides advanced publishing, social inbox/CRM, analytics reporting and collaboration tools. It is best suited for businesses, brands and agencies to manage their social media accounts in one platform.
Vendor: Eclincher
Founded: 2012
Company Size: 11-50
HQ Location: 1121 San Antonio Rd, Palo Alto, CA 94303
Financials: Seed
YouScan - The Future of Social Media Analysis
YouScan is an AI platform for social media listening and image recognition that helps businesses tune into their customers' online conversations. It helps to improve ROI and digital and social presence.
Vendor: YouScan
Company Size: 51-100
HQ Location: Kyiv, Kyiv City
Financials: Series A
Publer - Your Social Media Superhero
Publer is a social media marketing platform that helps to schedule the post on Facebook, Instagram, Tweets, LinkedIn, Pinterest pins, and Google My Business posts. It helps to improve digital and social presence and build brand awareness.
Vendor: Publer
Company Size: 1-10
HQ Location: Rr. Sami Frasheri, Tirana, Tirana 1019, AL
Financials: Private
Social Scheduling and Approvals Built for Marketing ...
HeyOrca is a social media planning & collaboration solution that enables drafting, approving, scheduling, and publishing social media posts. It can be used by agencies, and other businesses including enterprises and SMBs across the industry. It supports Twitter, Facebook and Linkedin for publishing and covers other social media networks for mock-up posts and notifications.
Vendor: Heyorca
Founded: 2015
Company Size: 11-50
HQ Location: 261 Kenmount Rd, St John's, NL, A1B 3P9
Financials: Private
Simplifying Social Media Approval Workflow
Kontentino is a Social media management tool that can be used for planning, collaboration and approvals for social media content. It is built primarily for agencies, but also has an Enterprise solution with features required for large enterprises. It can be used by businesses of all sizes.
Vendor: Kontentino
Company Size: 1-10
HQ Location: Brigádnická 27 841 10 Bratislava, Slovakia
Financials: Private
getspokal.com - Spokal Social Media Scheduling That Learns From Your ...
Spokal is a Social Media scheduling that learns the audience's preferences and delivers the content they want to drive more leads to the site. It helps to acquire customers and enter new markets.
Vendor: Spokal
Company Size: 11-50
HQ Location: Vancouver, BC
Financials: Private
mentionlytics.com - Social Media Monitoring & Reputation Mangement with ...
Mentionlytics is a Web and Social Media Monitoring platform for intelligent brand management. It helps individuals and different kinds of companies, from start-ups to big organizations, to elevate their marketing strategy efficiency, empower their brand awareness and manage the brand’s online reputation, get mentioned insights and grow sales.
Vendor: Mentionlytics
Company Size: 11-50
HQ Location: 20-22 Wenlock Road, London, N1 7GU, GB
Financials: Seed
Mediatoolkit - Online Media Monitoring and Analytics
Mediatoolkit is an online monitoring and analytics platform that helps to monitor online mentions of the brand, company, and competitors in real-time. It helps to improve brand engagement, digital and social presence.
Vendor: Mediatoolkit
Founded: 2014
Company Size: 11-50
HQ Location: Zagreb
Financials: Private
Social Media Planning and Publishing Tool - contentcal.io
ContentCal is a Social Media planning and publishing tool for efficient social media management. It helps to improve efficiency and improve sales and revenue.
Vendor: ContentCal
Company Size: 1-10
HQ Location: 35 - 41 Westland Place, Hoxton, London N1 7LP, GB
Financials: Seed
Get More Reviews, Build a Great Reputation.
NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.
Vendor: NiceJob
Company Size: 11-50
HQ Location: 309 W Cordova St, Vancouver, British Columbia CA
Financials: Private
Dovetale - Your Database for Creative Marketing
Dovetale is an all-in-one database built to help in business growth and build more meaningful relationships with creators.
Vendor: Dovetale
Company Size: 1-10
HQ Location: 144 N 7th St. #253, New York City, NY 11249, US
Financials: Seed
Influencer Marketing & Social Intelligence
NeoReach is an influencer marketing for global brands that provides best-in-class search, data management, tracking with enterprise-grade analytics, and creates effective data campaigns at scale. It helps to improve ROI and brand engagement.
Vendor: NeoReach
Company Size: 11-50
HQ Location: San Francisco, California 94105, US
Financials: Seed
The Leading Influencer Marketing Platform
AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.
Vendor: AspireIQ
Company Size: 51-100
HQ Location: 550 Montgomery St, San Francisco, California US
Financials: Series A
The #1 Influencer Marketing Software - see why the world's best use GRIN
Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.
Vendor: Grin
Company Size: 11-50
HQ Location: 120 K St, Sacramento, California 95814, US
Financials: Seed
Enterprise Influencer Marketing Platform
CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.
Vendor: CreatorIQ
Company Size: 51-100
HQ Location: Culver City, California
Financials: Series B
The Smartest Influencer Marketing Platform | Upfluence
Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.
Vendor: Upfluence
Company Size: 51-100
HQ Location: 381 Broadway, New York, 10013, US
Financials: Series A
Linqia: Performance-based Influencer Marketing
Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.
Vendor: Linqia
Founded: 2005
Company Size: 51-100
HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103
Financials: Private
Social media, web analytics, marketing, sales, support, infrastructure…monitor
Cyfe is a Business intelligence Platform that helps to easily monitor and analyze all the business data in one Business Dashboards. It helps to acquire and enhance customer relationship.
Vendor: Cyfe
Founded: 2011
Company Size: 1-10
HQ Location: 730 Arizona Ave, Santa Monica, CA 90401
Financials: M&A
Customer Experience built for Messaging Channels
Conversocial is a customer experience platform designed to help brands deliver good customer experiences over messaging channels. It is aimed at medium-sized and large B2C companies which have direct customer relationships, across a range of industries including retail, finance, travel, and telecommunications.
Vendor: Conversocial
Company Size: 101-250
HQ Location: 3 West 18th Street, 8th Floor New York, NY 10011, USA
Financials: Series A
Review & Reputation Management
Vendor: Rannko
HQ Location: 4532 W Kennedy Blvd, 444, Tampa, Florida 33609, US
A Content Creator Platform that provides insights to get amazing results on Instagram
Woomio is an influencer marketing platform that helps marketers accelerate with social creators. It helps to improve ROI.
Vendor: Woomio
Company Size: 1-10
HQ Location: info@woomio.com, Copenhagen, DK
Social Media Marketing Strategies and Tactics
There are myriad possibilities for marketers to engage in social media. So it is important to have a comprehensive strategy that is in line with business goals.
At the basic level, marketers can engage social media to publish content for the targeted audience. The content can be for Public Relations purposes, direct marketing message or a communication message about products and services. Marketers can also do this engagement through social media influencers and social media celebrities who have a huge following on social media. They can also run highly targeted social media ads for their target audience. Facebook and LinkedIn are popular networks for running hyper-targeted ads.
Social media networks are a great place to get market research information at a very low cost. Customers share their perspectives on products, services and brands and share reviews or recommendations. Marketers can gather both qualitative and quantitative data to understand social, consumer and market trends. The quantitative data can come in the form of Likes, Shares, Comments, Mention volume, Share of voice, Reach, Followers and Subscribers. Qualitative analysis can be applied to this data through sentiment analysis and theme categorization. Together they provide market research that has higher ROI, faster results and more importantly comes from targeted groups. Marketers can employ this tactic for product launches, product research, consumer behavior insights, defining buyer personas.
Social media networks are a great place to listen to customer sentiments - either in the form of complaints, negative feelings, feedback, endorsements, satisfaction, recommendations. Companies can use those forums to address customer grievances by listening to customer voices and feedback. Responding in real-time to social media feedback greatly improves customer satisfaction and brand loyalty.
The choice of social media networks to target specific demographic audiences plays a key role.
56% of all online adults over 65 years of age use Facebook
53% of young adults aged between 18-29 use Instagram and actively use it daily.
More than half of online adults use two or more social media networks.
LinkedIn has more than 630 million professional members.
500 million tweets per day on Twitter.
3Billion people use social media in some form or the other.