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Public Relations(PR) Software 2021: Complete Guide

Public Relations is a strategic communication management process to maintain a favorable image of the brand and build beneficial and strong relationships with public communities, groups and the target audience. The key objective of Public Relations is to maintain a positive and reputable brand image.

Learn what is Public Relations and its different aspects and how to choose the right Public Relations software.

Updated By Cuspera

Last updated: Dec 10, 2021

Top Software

PRgloo

A complete media relations platform combining easy to use tools with exceptional analysis.

4.62

Read Reviews
PRgloo Icon

PRgloo

23.11
★★★★★
★★★★★
A complete media relations platform combining easy to use tools with exceptional analysis.

PRgloo is a Public Relations Software. PRgloo is a comprehensive media communications management service to help streamline media marketing workflows and improve media penetration. A modern intuitive, super-fast platform to allow real-time data entry. The solution is designed for in-house media communication teams, internal communications, and stakeholders to manage all communication functions including enquiries, media newsrooms, press releases, coverage, and influencer engagement.

PRgloo is a cloud-based media relations platform which combines tools for managing contacts, press releases, distribution, responses, influencers, media monitoring, newsletters, coverage, reporting and analytics, and more in an intuitive mobile interface. With PRgloo, users can centralize the management of all content, contacts, and responses. The response desk lets users track and manage all statements, enquiries and requests to their team, and share relationships and ideas. Media-rich content can be created and managed through the content hub, with users able to schedule publication and set up embargoes. Users can also control the distribution of content to tailored lists of contacts and stakeholders.

PRgloo’s PR planner lets users coordinate all of their communication activities, engagements, industry events, and press releases in a single calendar. All activities, including interviews, press releases, statements, conversations, and networking, can be linked to outcomes to track their effectiveness. PRgloo also provides users with a customized newsroom to engage with audiences and display content.

PRgloo Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Contact list management
Top Features : Recording

Vendor: PRgloo

Founded: 2014

Company Size: 1-10

HQ Location: London, UK

Financials: Private

CoverageBook

PR reporting tool with automated metrics.

4.61

Read Reviews
CoverageBook Icon

CoverageBook

23.05
★★★★★
★★★★★
PR reporting tool with automated metrics.

CoverageBook is a cloud-based solution designed to help public relations organizations plan, create, launch, and manage coverage reports as well as to measure marketing campaign performance through analytics. It helps users track media coverage more efficiently and saves them from creating countless spreadsheets and hours of tiresome manual work.

CoverageBook allows PR professionals to build and share media coverage reports in a matter of minutes and provides an intuitive interface to get things done more quickly. Its platform assists managers with designing interactive presentations for donors and supporters to streamline operations across charity campaigns. CoverageBook stores reports in a centralized repository, which lets teams analyze marketing campaigns and update campaign information to improve audience influence.

CoverageBook features include automated metrics, secure report storage, data import and export, multi-user access, report comparison, customizable books, and more. Its built-in search capabilities enable users to filter reports by multiple criteria including clients, post creation or publish date, monthly visits, coverage views, social sharing, and more.

CoverageBook Icon
Highlights
Top Processes : Public relations,Social media management,Content management
Top Features : Dashboard,SEO,Personalization

Vendor: CoverageBook

Company Size: 1-10

HQ Location: Brighton, East Sussex

Financials: Private

Universal Information Services

PR Measurement & News Monitoring | Universal Information

4.53

Read Reviews
Universal Information Services Icon

Universal Information Services

22.64
★★★★★
★★★★★
PR Measurement & News Monitoring | Universal Information

Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.

Universal Information Services helps in easy tracking providing better insights by customizing solutions for state, regional, national, and international news monitoring and media intelligence, PR measurement to view, sort, share, analyze, and archive media results, and flexible reporting and output formats to easily and affordably share the insight.

Some of its features include media monitoring for PR professionals and communicators, a news monitoring and social media listening platform for everyone, professional search strategies to ensure the most accurate results, and many more.

Universal Information Services Icon
Highlights
Top Processes : Public relations,Media buying,Competitive intelligence

Vendor: Universal Information Services

Company Size: 11-50

HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US

Financials: NA

PressPage

Digital PR tools | PressPage

4.52

Read Reviews
PressPage Icon

PressPage

22.62
★★★★★
★★★★★
Digital PR tools | PressPage

PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.

PressPage helps to streamline the entire PR workflow within a single platform by providing dedicated support, easy implementation, and enterprise-level security. PressPage scales to fit the needs.

PressPage features include customizable interactive newsrooms, easy drag-and-drop templates to create rich and engaging emails, easily manage outreach activities, and visualize and understand the impact.

PressPage Icon
Highlights
Top Processes : Public relations,Communication management,Sending & publishing communications
Top Features : Templates

Vendor: PressPage

Company Size: 11-50

HQ Location: Amsterdam

Financials: Private

PR.co

PR.com: Directory of Businesses Jobs Press Releases Products Services ...

4.44

Read Reviews
PR.co Icon

PR.co

22.21
★★★★★
★★★★★
PR.com: Directory of Businesses Jobs Press Releases Products Services ...

PR.com a Public Relations platform is a directory of businesses, products and services, a press release distribution service, a job search website, and online publication of articles, reviews, and celebrity interviews. It is a cross between public relations and advertising entities, with a full company profile. It helps to improve brand engagement and establish thought leadership.

PR.com is a unique website where companies promote everything about their business in a one-stop-shop business marketplace. It helps to generate quality leads as well as gain worldwide and local exposure for all of their products, services, and other business information.Furthermore, information on PR.com is FREE and helps to find any type of business, product, service, job, press release, and article.

Some of its features include company profiles on the world’s top businesses in an easy, consistent format, powerful search tools to easily find the specific company, job opportunities, newsletters and news alerts via email (customizable), press release and many more.

PR.co Icon
Highlights
Top Processes : Communication management,Public relations,Sending & publishing communications
Top Features : Personalization

Vendor: PR.co

Company Size: 1-10

HQ Location: Singel 542, Amsterdam, Noord-Holland NL

Financials: Seed

Muck Rack

Muck Rack for journalists and public relations

4.43

Read Reviews
Muck Rack Icon

Muck Rack

22.15
★★★★★
★★★★★
Muck Rack for journalists and public relations

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

Muck Rack Icon
Highlights
Top Processes : Social media management,Public relations,Social media analytics
Top Features : Alerts: popups & Notifications,Dashboard,Personalization

Vendor: Sawhorse Media

Company Size: 11-50

HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US

Financials: Private

HARO

Help A Reporter - HARO

4.40

Read Reviews
HARO Icon

HARO

22.02
★★★★★
★★★★★
Help A Reporter - HARO

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

HARO Icon
Highlights
Top Processes : Public relations,Sales document management,Proposal & quote management
Top Features : SEO,Alerts: popups & Notifications,Personalization

Vendor: Cision

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

NinjaOutreach

Influencer and Blogger Marketing Outreach Software

4.40

Read Reviews
NinjaOutreach Icon

NinjaOutreach

22.00
★★★★★
★★★★★
Influencer and Blogger Marketing Outreach Software

NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.

It is a complete CRM, allowing for prospecting, relationship management, analytics, and reporting. Online influencers are found with a simple keyword search, valuable data about the influencers are visualized, they are connected through email and social media, and partner with them to promote the brand to their audience.

NinjaOutreach features help in fast and easy lead generation, find and contact Instagram influencers with an all-in-one social influencer search and outreach tool, find Twitter influencers and connect with them through a single social media influencer search, build backlinks faster with an all-in-one link building software, and many more.

Testimonials



Geoff Hopkins

Partner

People & Culture Division Taplow Group

NinjaOutreach Icon
Highlights
Top Processes : Engaging and following up,Engagement management,Communication management
Top Features : Templates,SEO,Personalization

Vendor: NinjaOutreach

Founded: 2014

Company Size: 11-50

HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233

Financials: Private

Brand24

Brand24 - Social Media Monitoring Tool

4.59

Read Reviews
Brand24 Icon

Brand24

22.97
★★★★★
★★★★★
Brand24 - Social Media Monitoring Tool

Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.

This platform helps to improve customer satisfaction, measure and analyze marketing/PR efforts, track hashtag to find influencers. It provides customer insights, customer engagement, sales opportunities detection in social media, protect brand image, track marketing progress, measure effectiveness, analyze competition, slack integration and is available as mobile app.

It also features mentions feeds and analytics, identify sudden change in discussion volume to spot problematic issues, identify industry influencers, sentiment analysis to better understand customer attitudes, customized alerts, data exporting and filtering.

Brand24 Icon
Highlights
Top Processes : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Personalization,Dashboard

Vendor: Brand24

Founded: 2011

Company Size: 11-50

HQ Location: Brand24 Global Inc., 101 SE 2nd Pl Suite E201D, Gainesville, FL 32601

Financials: Seed

SentiOne

Social media monitoring features - SentiOne

4.57

Read Reviews
SentiOne Icon

SentiOne

22.86
★★★★★
★★★★★
Social media monitoring features - SentiOne

SentiOne is a conversational AI platform that helps to boost the customer service from social listening tool to AI conversational voice bots and chatbots. It helps to improve digital and social presence and build brand awareness.

SentiOne helps to stay up-to-date with online listening and data analytics, join discussions with online customer service integration, and enhances customer service with multichannel AI automation.

Some of its features include, reach the target groups wherever they are, discover new sales opportunities, explore the value of audience insights, avoid social media crises, extend customer lifetime value, provide customer service of the future, get a competitive advantage and more.

SentiOne Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Social media management
Top Features : Personalization,Alerts: popups & Notifications,Bot

Vendor: SentiOne

Company Size: 51-100

HQ Location: Gdansk, Pomorskie

Financials: Private

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PR Software Buyer’s Guide

Public Relations

What is Public Relations?

A strategic communication management process that Individuals and organizations make use of to build mutually beneficial relationships is called Public Relations. It is a specialized engagement plan using various communications mediums to create and manage a brand image that would help build a strong relationship with the target audience. The whole objective of this exercise is to maintain a positive and reputable brand image. The task is to make the brand seem like an honest, trustworthy, successful, transparent, and relevant brand in the eyes of the public, prospective customers, existing customers, partners, investors, employees, and various other stakeholders.

Make no mistake, Public Relations (PR) is different from Advertising! Unlike Advertising, PR Firms or PR personnel promote the brand for free, by making use of their relevant content appearing in industry and trade journals, magazines, newspapers, news channels, websites, blog posts and TV programs, which makes it look like an endorsement and acceptance of the brand by the public in general.

It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order

A & L R

Al & Laura Ries

Positioning Pioneers, Authors

Public Relations has a broad scope and can be extended by many means such as

Media Relations

Investing in good relations with media and providing them with ‘news bytes’, and being a reliable source of content for their publication

Government Relations

Engaging with the government with regards to policy formation, CSR initiatives, employee protection, fair price regime, fair competition, and consumer protection

Investor Relations

Handling investors, their concerns, investor events, releasing financial reports and ensuring statutory filings, engaging with analysts and media houses

Industry Relations

Participating in industry forums, being part of industry delegations

Customer Relations

Frequent interaction with existing and prospective customers to understand their pain points, expectations, priorities, and roadmaps

Internal Relations

Spreading the ‘right word’ amongst the employees, addressing their concerns at a broad level, sharing the big picture.

Community Relations

Engaging in the social aspect of business and providing CSR support

Marketing Communications

Helping internal marketing Teams with media support and also during the planning of events and launches.

What is Public Relations (PR) Software?

Public Relations Software is a solution stack that helps organizations to use the methods listed above to build brand awareness and is an efficient tool to communicate with the target audience. This tool helps to identify and communicate with media houses, journalists, social media influencers, freelancers, and bloggers with the sole aim of widening customer reach and brand reputation with positive communication highlighting the company, its products and solutions, and customer-centric approach.

PR Software Buyer’s Guide

Most PR Software comes with an in-built database of influencers, freelancers, and bloggers who can work in tandem with PR teams to connect to hundreds and thousands of followers in their specialized category. Together, they work to develop and engage in campaign management and manage workflow. As a part of such campaigns, these tools aid in publishing and distributing press releases. Smart technologies allow organizations to maintain a contact list management process wherein customized and personalized content is sent out as part of customer outreach. This software has scheduling features and can save the social media conversation in a library for feedback analysis purposes.

Clients are no longer satisfied with a campaign made up of media relations and most elements of digital marketing require tools. PR teams simply won’t be able to deliver a modern PR campaign without the use of better tools

S B

Stella Bayles

Author

Public Relations software is a collaborative tool that allows PR professionals to engage effectively with contacts. This type of software may also provide media monitoring functionality, competitive media analysis, broadcast solutions, and media information retrieval solutions to help PR professionals make knowledgeable decisions. This is a powerful tool for job estimation and accounting. Client communication features help PR professionals to maintain strong external relationships wherein they can share voice, video, and text messages to propagate their message.

Tools with robust analytics are useful for carrying out different PR tasks related to brand awareness, feedback management, and reputation management. These tools come handy for undertaking sentiment analysis.

Benefits of Public Relations Software

Benefits of Public Relations Software
  • Getting onboard a PR software helps increase visibility for the brand amongst media houses such as newspapers, magazines, trade journals, TV, Radio
  • It becomes a launchpad for PR campaigns and also for product launches
  • Helps project leadership status in the industry
  • Brand campaigns help in enhancing brand perception, leading to customer engagement and lead generation
  • Enables faster and broader coverage with instant sharing of information, and cross-multiplies when other bloggers, freelancers, and journalists tag and repost the information to their followers and community.
  • It helps seize opportunities and also allows to manage crises faster
  • Streamlining of communication between internal stakeholders, and even with external agencies to maintain continuity and clarity of communication.
  • Managing the brand efficiently on multiple media platforms, and having the ability to customize and personalize messages and campaigns based on the target audience, all from a single platform
  • Feedback is fast, and hence, course correction is more rapid if required.
  • Competitive analysis is possible by doing certain benchmark comparisons
  • Online PR is a cost-effective medium as there are several free online media postings.
  • When a large number of websites, news sites, and blog sites pick up a company’s campaign and publish it on their platforms, it gives a boost to the search engine optimization process.

End Users of Public Relations Software

End-users of this software are the PR Team members of an organization or the PR agency hired to drive the PR function for the organization.

Features of Public Relations Software

Public Relations Software typically make these essential modules available to the user:

  • Contact List Management
  • Press Release Builder
  • Press Monitoring
  • Email Distribution
  • Campaign Management
  • Auto-Update Media Lists
  • Digital Asset Management
  • Clippings Management
  • Direct Mail Management
  • Article Author Database
  • Communications Calendar
  • BI & Analytics

Role of AI in Public Relations Software

Artificial Intelligence (AI) has a growing impact on businesses as it holds a lot of potential for B2B brands. AI can create an impression within the PR space. It can take care of regular everyday mundane tasks of PR professionals such as sending and publishing communications as part of social media management, email scheduling, and distribution, calendar management, content creation and management, SEO strategy, and Analytics.

However, besides the tasks mentioned above, AI can also make path-breaking changes in the way the PR function is carried out. AI can drive Data-Driven PR campaigns to bring in the best results. It can be used as a guidance tool to determine the exact time for the release of a PR Campaign and the media on which it should be released for best reach and results.

New AI tools have now come up with the ability to read sentiments, which is now popularly known as Sentiment Analysis. Using the Sentiment Analysis algorithm over a considerable amount of data that is available from traditional and digital media, including social media, brands can analyze the public sentiment about them and help bring this information into brand guidance.

There is no brand or organization which doesn’t go through a crisis. AI can read through the available data and predict if there is any crisis on the anvil based on the feedback coming from an audience of the brand or through public perception, based on which the PR team can start taking action to douse the fire before it engulfs them.

A relatively new trend in PR is to use an Influencer as a tool for their reach-out programs. Influencers are those who have an army of social media followers. AI can help choose the Influencers based on their followers to find out who could be the right fit for brand endorsement.

Besides the above, AI is also useful in creating content, be it audio, video, or text.

How to Choose Right PR Software

There are a plethora of offerings in the marketplace, ranging from single function capability to a full-stack. The offerings are modular. Choose a product which meets your current requirement and has scope to include and integrate the wish list for the future.

How to Choose Right PR Software

PR Database

The key to a good PR Software is its database of online media influencers. Check out the veracity and updating of the data. Inaccurate information will lead to a poor campaign, and it will become a long-drawn task to update and verify the entries in the database.

Data Migration

The solution must have the ability to integrate legacy data formats into the existing system without doing manual entries for historical data.

Performance and Reliability

PR activities move at a fast speed since most of it is initiated and driven on online media. Any system fault or snag can mar the brand reputation. Customer Service support of the PR Software company must be very receptive, and the turnaround time for complaints must be almost immediate.

Integrated Media Monitoring

Integrated media monitoring must be a necessary feature to monitor and track your competitor as well when a piece of news breaks in, whether related to the industry or otherwise.

Customization

The software must be able to customize email and campaign material. It must be able to create multiple template formats with the same set of content for distribution to different influencers.

The Software must feature a robust reporting functionality to generate reports for CXO-level consideration as it involves the brand reputation of the company.

Public Relations and ROI

In today's high-speed digital world, where information is available on a click, data-driven PR becomes inevitable. In earlier days, success metrics of PR activity were measured based on circulation or readership figures. Now the campaigns are no more “one size fits all”’; they are more personalized, and hence the previous modes of metric measurement become irrelevant.

The new guidelines which drive the success of Public Relations activity are based on the Barcelona Principles. The major elements to understand and benchmark the success of PR activity are

Visibility

Building awareness about a brand is all about grabbing eyeballs. The PR team will have to engage and ensure that they find coverage in the press, digital media, and social media, participate in seminars and exhibitions, conduct webinars and podcasts, TV and radio interviews, all of which help make an impression of an industry leader.

Since we cannot change reality, let us change the eyes which see reality

N K

Nikos Kazantzakis

Greek Writer

Social Media Interaction

Press clippings are passe! It is important now for PR Teams to continuously keep track of the coverage coming out of media outlets, journalists, freelancers, bloggers, customers, twitter shares, Facebook, Linkedin, number of likes, favorites, etc. These social platforms have a direct impact on how the “emotion” is built for the brand. Keeping track continuously and monitoring social media communications will help brands with their “pitch” in upcoming conversations. This also helps monitor which campaign resonated best with the target market segment and which requires improvement and how to address that.

Competitors

PR work can also be measured by finding out who owns a bigger pie in the PR effort in the industry and amongst the target audience - the brand or its competition

Enquiries, Leads, and Sales

To find a direct sales conversion arising out of a PR effort will be difficult to pinpoint, but audit trails through digital support can help identify which link or communication helped produce maximum leads.

Citation Volume

It is a benchmark where a PR team can rate itself in terms of how much mention has its brand found through media outlets, journalists, bloggers, freelancers, customers on digital and social posts. The Citation volume has a direct influence on brand perception. There are ways in which a brand is highlighted during such conversations. It can happen indirectly by using keywords that can correlate to the products and services offerings. A direct way of getting highlighted is to name the brand as an example during relevant conversations. The third way is the most satisfying one, where a brand name is used in the discussions properly to a specific target audience of the brand.

Emotion

Any feedback or comment will have a positive, negative, or neutral emotion to it. While it is the job of the PR team to ensure that positive emotions keep growing, the negative comments must be addressed and turned into positive advocates of the brand.

Industry Awards

Nothing is more satisfying than getting recognized by industry peers as one of the best. The PR team must continue to spread the right word and put in applications for industry recognition. Accolades have a direct impact on brand reputation and position one as an industry leader. This can then be shared over media platforms to spread the word.

A full suite of PR Software comes along with modules that achieve each of the earlier mentioned tasks. The use of AI improves it further and makes it more efficient. While it may not be an easy task to quantify every PR activity and relate it to numbers and revenue growth, as PR tasks are a mix of quality and quantity, it can surely be benchmarked for performance if the goals and objectives are properly set in advance. Social media is a measurable tool. By engaging on social media, developments must be kept track of and measured with historical data for benchmarking success.

Which of these 107 Public Relations software fit your needs?

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107 Public Relations Software

Visualobserver

Visual website monitoring & competitor profiling ...

4.63

Read Reviews
Visualobserver Icon

Visualobserver

4.63
★★★★★
★★★★★
Visual website monitoring & competitor profiling ...
Highlights
Top Business Usecases : Tracking & monitoring communications,Communication management,Lead tracking
Top Features : Alerts: popups & Notifications,Live monitoring
Visualobserver Icon

Vendor: Visualobserver

Company Size: NA

HQ Location: New York, USA

PRgloo

A complete media relations platform combining easy to use tools with exceptional analysis.

4.62

Read Reviews
PRgloo Icon

PRgloo

4.62
★★★★★
★★★★★
A complete media relations platform combining easy to use tools with exceptional analysis.

PRgloo is a Public Relations Software. PRgloo is a comprehensive media communications management service to help streamline media marketing workflows and improve media penetration. A modern intuitive, super-fast platform to allow real-time data entry. The solution is designed for in-house media communication teams, internal communications, and stakeholders to manage all communication functions including enquiries, media newsrooms, press releases, coverage, and influencer engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Contact list management
Top Features : Recording
PRgloo Icon

Vendor: PRgloo

Founded: 2014

Company Size: 1-10

HQ Location: London, UK

Financials: Private

CoverageBook

PR reporting tool with automated metrics.

4.61

Read Reviews
CoverageBook Icon

CoverageBook

4.61
★★★★★
★★★★★
PR reporting tool with automated metrics.

CoverageBook is a cloud-based solution designed to help public relations organizations plan, create, launch, and manage coverage reports as well as to measure marketing campaign performance through analytics. It helps users track media coverage more efficiently and saves them from creating countless spreadsheets and hours of tiresome manual work.

Highlights
Top Business Usecases : Public relations,Social media management,Content management
Top Features : Dashboard,SEO,Personalization
CoverageBook Icon

Vendor: CoverageBook

Company Size: 1-10

HQ Location: Brighton, East Sussex

Financials: Private

Wiztopic

The new solution to digitize your corporate communication - wiztopic

4.54

Read Reviews
Wiztopic Icon

Wiztopic

4.54
★★★★★
★★★★★
The new solution to digitize your corporate communication - wiztopic
Highlights
Top Business Usecases : Public relations,Communication management,Content management
Wiztopic Icon

Vendor: Wiztopic

Company Size: 11-50

HQ Location: Rue Notre Dame des Victoires, Paris, 75002, FR

Universal Information Services

PR Measurement & News Monitoring | Universal Information

4.53

Read Reviews
Universal Information Services Icon

Universal Information Services

4.53
★★★★★
★★★★★
PR Measurement & News Monitoring | Universal Information

Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Public relations,Media buying,Competitive intelligence
Universal Information Services Icon

Vendor: Universal Information Services

Company Size: 11-50

HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US

Financials: NA

PressPage

Digital PR tools | PressPage

4.52

Read Reviews
PressPage Icon

PressPage

4.52
★★★★★
★★★★★
Digital PR tools | PressPage

PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Public relations,Communication management,Sending & publishing communications
Top Features : Templates
PressPage Icon

Vendor: PressPage

Company Size: 11-50

HQ Location: Amsterdam

Financials: Private

PR.co

PR.com: Directory of Businesses Jobs Press Releases Products Services ...

4.44

Read Reviews
PR.co Icon

PR.co

4.44
★★★★★
★★★★★
PR.com: Directory of Businesses Jobs Press Releases Products Services ...

PR.com a Public Relations platform is a directory of businesses, products and services, a press release distribution service, a job search website, and online publication of articles, reviews, and celebrity interviews. It is a cross between public relations and advertising entities, with a full company profile. It helps to improve brand engagement and establish thought leadership.

Highlights
Top Business Usecases : Communication management,Public relations,Sending & publishing communications
Top Features : Personalization
PR.co Icon

Vendor: PR.co

Company Size: 1-10

HQ Location: Singel 542, Amsterdam, Noord-Holland NL

Financials: Seed

Muck Rack

Muck Rack for journalists and public relations

4.43

Read Reviews
Muck Rack Icon

Muck Rack

4.43
★★★★★
★★★★★
Muck Rack for journalists and public relations

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

Highlights
Top Business Usecases : Social media management,Public relations,Social media analytics
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
Muck Rack Icon

Vendor: Sawhorse Media

Company Size: 11-50

HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US

Financials: Private

HARO

Help A Reporter - HARO

4.40

Read Reviews
HARO Icon

HARO

4.40
★★★★★
★★★★★
Help A Reporter - HARO

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

Highlights
Top Business Usecases : Public relations,Sales document management,Proposal & quote management
Top Features : SEO,Alerts: popups & Notifications,Personalization
HARO Icon

Vendor: Cision

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

Ezyinsights

The fastest tool for newsrooms - EzyInsights

4.40

Read Reviews
Ezyinsights Icon

Ezyinsights

4.40
★★★★★
★★★★★
The fastest tool for newsrooms - EzyInsights
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Social media management
Top Features : Recording,Alerts: popups & Notifications,Dashboard
Ezyinsights Icon

Vendor: Ezyinsights

Company Size: 1-10

HQ Location: Mannerheimintie 15A, Helsinki, 00260, FI

Financials: Private

PRLog

Free Press Release Distribution Service - PRLog

4.40

Read Reviews
PRLog Icon

PRLog

4.40
★★★★★
★★★★★
Free Press Release Distribution Service - PRLog
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Public relations
Top Features : Personalization,Gamification
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Vendor: PRLog

Company Size: NA

HQ Location: Caverswall House, Sherwood Park, Annesley, Nottinghamshire NG15 0DJ, GB

Financials: Private

NinjaOutreach

Influencer and Blogger Marketing Outreach Software

4.40

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NinjaOutreach

4.40
★★★★★
★★★★★
Influencer and Blogger Marketing Outreach Software

NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Communication management
Top Features : Templates,SEO,Personalization
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Vendor: NinjaOutreach

Founded: 2014

Company Size: 11-50

HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233

Financials: Private

Brand24

Brand24 - Social Media Monitoring Tool

4.59

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Brand24

4.59
★★★★★
★★★★★
Brand24 - Social Media Monitoring Tool

Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Brand24

Founded: 2011

Company Size: 11-50

HQ Location: Brand24 Global Inc., 101 SE 2nd Pl Suite E201D, Gainesville, FL 32601

Financials: Seed

SentiOne

Social media monitoring features - SentiOne

4.57

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SentiOne

4.57
★★★★★
★★★★★
Social media monitoring features - SentiOne

SentiOne is a conversational AI platform that helps to boost the customer service from social listening tool to AI conversational voice bots and chatbots. It helps to improve digital and social presence and build brand awareness.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Personalization,Alerts: popups & Notifications,Bot
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Vendor: SentiOne

Company Size: 51-100

HQ Location: Gdansk, Pomorskie

Financials: Private

Mention

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

4.55

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Mention

4.55
★★★★★
★★★★★
Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Mention is a social media marketing suite that helps to gather your brand insights via social media monitoring and to publish relevant content. It is suited for brands looking to amplify brand awareness by monitoring and analyzing market and audience to create relevant social media content.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
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Vendor: Mention

Founded: 2013

Company Size: 11-50

HQ Location: 16 PASSAGE JOUFFROY - 75009 PARIS - France

Financials: M&A

Awario

The Social Media & Web Monitoring Tool Your Brand Needs

4.50

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Awario

4.50
★★★★★
★★★★★
The Social Media & Web Monitoring Tool Your Brand Needs

Awario is a cloud-based social media monitoring solution and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers. It is designed for enterprises of all sizes. It helps to manage brand and product presence online.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : SEO,Alerts: popups & Notifications,Dashboard
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Vendor: Awario

Founded: 2007

Company Size: 51-100

Financials: Private

Feedly

Where readers become leaders

4.48

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Feedly

4.48
★★★★★
★★★★★
Where readers become leaders

Feedly is a Content Aggregator Platform for entrepreneurs and marketers to discover content to accelerate research, marketing and sales

Highlights
Top Business Usecases : Content management,Social media management,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Feedly

Founded: 2006

Company Size: 11-50

HQ Location: San Francisco, CA

Financials: Seed

Quid

Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.

4.42

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Quid

4.42
★★★★★
★★★★★
Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.

Quid is a platform that searches, analyzes and visualizes the collective intelligence to help answer strategic questions. It draws connections between big ideas, giving the brain more power than ever dreamed possible. It provides solutions for Agencies, Enterprise, Consulting and Healthcare.

Highlights
Top Business Usecases : Sales document management,Contract management,Lead qualification: technographic
Top Features : Personalization
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Vendor: Quid

Company Size: 101-250

HQ Location: 3945 Freedom Circle, Suite 730 Santa Clara, CA 95054

Financials: Series E

Paladin

Creator Relationship Management - Paladin

4.38

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Paladin

4.38
★★★★★
★★★★★
Creator Relationship Management - Paladin

Paladin is the essential creator management platform. It helps media companies, multi-channel networks (MCNs), and influencer marketing agencies save time and scale their businesses by automating complex processes and providing actionable insights.

Highlights
Top Business Usecases : Campaign management,Social media management,White labeling
Top Features : Dashboard,White label
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Vendor: Paladin

Company Size: 11-50

HQ Location: Los Angeles, CA

Financials: Private

FamePick

FamePick – Business Tools for Creators

4.18

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FamePick

4.18
★★★★★
★★★★★
FamePick – Business Tools for Creators

FamePick is a powerful business tool that helps creators and influencers elevate their brands. It helps to build brand awareness, improve ROI and enter new markets.

Highlights
Top Business Usecases : Managing social media account,Social media management,Advertisement
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Vendor: FamePick

Company Size: 11-50

HQ Location: 935 Brewster Ave, Redwood City, California 94063, US

Diffbot

Web Data Extraction and Web Crawling APIs - Diffbot

4.14

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Diffbot

4.14
★★★★★
★★★★★
Web Data Extraction and Web Crawling APIs - Diffbot
Highlights
Top Business Usecases : Knowledge management,Courses & assessment,Lead qualification
Top Features : Personalization
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Vendor: JVZoo

HQ Location: 1065 East Broadway Street Unit 2, Oviedo, Florida 32765, US

Scrunch Influencer Marketing

Influencer Marketing Platform ¬? Scrunch

4.02

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Scrunch Influencer Marketing

4.02
★★★★★
★★★★★
Influencer Marketing Platform ¬? Scrunch

Scrunch Influencer Marketing is a platform that brings together brands and influencers to enable reaching the right consumers with audience insights driven by data. It can be used by businesses of all sizes across the market.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications
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Vendor: Scrunch

Founded: 2014

Company Size: 11-50

HQ Location: West End, Queensland Australia 4101

Financials: Seed

TellFinder

TellFinder® | Uncharted® - Expose hidden connections. Sophisticated infographics that represent the relationships between Web pages.

4.00

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TellFinder

4.00
★★★★★
★★★★★
TellFinder® | Uncharted® - Expose hidden connections. Sophisticated infographics that represent the relationships between Web pages.
Highlights
Top Business Usecases : Funnel analysis,Collaboration,Knowledge management
Top Features : Dashboard
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Vendor: Uncharted

Company Size: 51-100

HQ Location: Toronto, Ontario

Financials: Private

CommandPost

Comprehensive Social Media Solutions

4.00

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CommandPost

4.00
★★★★★
★★★★★
Comprehensive Social Media Solutions
Highlights
Top Business Usecases : Social media management,Engaging and following up,Engagement management
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Vendor: CommandPost

HQ Location: 135 West 20th Street, Suite 300, New York, NY 10011, US