In this section, you will find
What is Public Relations(PR)?
Benefits of Public Relations Software
Features of Public Relations Software
How to Choose Right PR Software
Public Relations and ROI
Public Relations is a strategic communication management process to maintain a favorable image of the brand and build beneficial and strong relationships with public communities, groups and the target audience. The key objective of Public Relations is to maintain a positive and reputable brand image.
Learn what is Public Relations and its different aspects and how to choose the right Public Relations software.
Updated By Cuspera
Last updated: Mar 22, 2022
PR Measurement & News Monitoring | Universal Information
Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.
Universal Information Services helps in easy tracking providing better insights by customizing solutions for state, regional, national, and international news monitoring and media intelligence, PR measurement to view, sort, share, analyze, and archive media results, and flexible reporting and output formats to easily and affordably share the insight.
Some of its features include media monitoring for PR professionals and communicators, a news monitoring and social media listening platform for everyone, professional search strategies to ensure the most accurate results, and many more.
I've worked with every major monitoring service over the past two decades, and the Universal team is absolutely the best! They're professional, prompt, responsive, and knowledgeable.Chuck Edmundson
CEO/Owner
A-1 Broadcast
Vendor: Universal Information Services
Company Size: 11-50
HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US
Financials: NA
A complete media relations platform combining easy to use tools with exceptional analysis.
PRgloo is a Public Relations Software. PRgloo is a comprehensive media communications management service to help streamline media marketing workflows and improve media penetration. A modern intuitive, super-fast platform to allow real-time data entry. The solution is designed for in-house media communication teams, internal communications, and stakeholders to manage all communication functions including enquiries, media newsrooms, press releases, coverage, and influencer engagement.
PRgloo is a cloud-based media relations platform which combines tools for managing contacts, press releases, distribution, responses, influencers, media monitoring, newsletters, coverage, reporting and analytics, and more in an intuitive mobile interface. With PRgloo, users can centralize the management of all content, contacts, and responses. The response desk lets users track and manage all statements, enquiries and requests to their team, and share relationships and ideas. Media-rich content can be created and managed through the content hub, with users able to schedule publication and set up embargoes. Users can also control the distribution of content to tailored lists of contacts and stakeholders.
PRgloo’s PR planner lets users coordinate all of their communication activities, engagements, industry events, and press releases in a single calendar. All activities, including interviews, press releases, statements, conversations, and networking, can be linked to outcomes to track their effectiveness. PRgloo also provides users with a customized newsroom to engage with audiences and display content.
Vendor: PRgloo
Founded: 2014
Company Size: 1-10
HQ Location: London, UK
Financials: Private
PR reporting tool with automated metrics.
CoverageBook is a cloud-based solution designed to help public relations organizations plan, create, launch, and manage coverage reports as well as to measure marketing campaign performance through analytics. It helps users track media coverage more efficiently and saves them from creating countless spreadsheets and hours of tiresome manual work.
CoverageBook allows PR professionals to build and share media coverage reports in a matter of minutes and provides an intuitive interface to get things done more quickly. Its platform assists managers with designing interactive presentations for donors and supporters to streamline operations across charity campaigns. CoverageBook stores reports in a centralized repository, which lets teams analyze marketing campaigns and update campaign information to improve audience influence.
CoverageBook features include automated metrics, secure report storage, data import and export, multi-user access, report comparison, customizable books, and more. Its built-in search capabilities enable users to filter reports by multiple criteria including clients, post creation or publish date, monthly visits, coverage views, social sharing, and more.
Vendor: CoverageBook
Company Size: 1-10
HQ Location: Brighton, East Sussex
Financials: Private
Digital PR tools | PressPage
PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.
PressPage helps to streamline the entire PR workflow within a single platform by providing dedicated support, easy implementation, and enterprise-level security. PressPage scales to fit the needs.
PressPage features include customizable interactive newsrooms, easy drag-and-drop templates to create rich and engaging emails, easily manage outreach activities, and visualize and understand the impact.
Vendor: PressPage
Company Size: 11-50
HQ Location: Amsterdam
Financials: Private
PR.com: Directory of Businesses Jobs Press Releases Products Services ...
PR.com a Public Relations platform is a directory of businesses, products and services, a press release distribution service, a job search website, and online publication of articles, reviews, and celebrity interviews. It is a cross between public relations and advertising entities, with a full company profile. It helps to improve brand engagement and establish thought leadership.
PR.com is a unique website where companies promote everything about their business in a one-stop-shop business marketplace. It helps to generate quality leads as well as gain worldwide and local exposure for all of their products, services, and other business information.Furthermore, information on PR.com is FREE and helps to find any type of business, product, service, job, press release, and article.
Some of its features include company profiles on the world’s top businesses in an easy, consistent format, powerful search tools to easily find the specific company, job opportunities, newsletters and news alerts via email (customizable), press release and many more.
Vendor: PR.co
Company Size: 1-10
HQ Location: Singel 542, Amsterdam, Noord-Holland NL
Financials: Seed
Muck Rack for journalists and public relations
Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.
It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.
Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.
Vendor: Sawhorse Media
Company Size: 11-50
HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US
Financials: Private
Help A Reporter - HARO
HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.
HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.
It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.
Vendor: Cision
Founded: 2016
Company Size: 1001-5000
HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US
Financials: IPO
Influencer and Blogger Marketing Outreach Software
NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.
It is a complete CRM, allowing for prospecting, relationship management, analytics, and reporting. Online influencers are found with a simple keyword search, valuable data about the influencers are visualized, they are connected through email and social media, and partner with them to promote the brand to their audience.
NinjaOutreach features help in fast and easy lead generation, find and contact Instagram influencers with an all-in-one social influencer search and outreach tool, find Twitter influencers and connect with them through a single social media influencer search, build backlinks faster with an all-in-one link building software, and many more.
Ninja Outreach is absolutely the most responsive company that I have ever dealt with. Every aspect of their approach and system is geared to delivering extra value and to reaching out and, The Ninja content and methodology is really excellent - well thought out, and different to anything I have see...n elsewhere. The customer service is first class. I have nothing but praise for what the guys are doing. I'm very happy to be on board.
Geoff Hopkins
Partner
People & Culture Division Taplow Group
Vendor: NinjaOutreach
Founded: 2014
Company Size: 11-50
HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233
Financials: Private
Brand24 - Social Media Monitoring Tool
Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.
This platform helps to improve customer satisfaction, measure and analyze marketing/PR efforts, track hashtag to find influencers. It provides customer insights, customer engagement, sales opportunities detection in social media, protect brand image, track marketing progress, measure effectiveness, analyze competition, slack integration and is available as mobile app.
It also features mentions feeds and analytics, identify sudden change in discussion volume to spot problematic issues, identify industry influencers, sentiment analysis to better understand customer attitudes, customized alerts, data exporting and filtering.
While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were presentKrzysiek Radoszewski
Marketing Lead, Central & Eastern Europe
Uber
Vendor: Brand24
Founded: 2011
Company Size: 11-50
HQ Location: Brand24 Global Inc., 101 SE 2nd Pl Suite E201D, Gainesville, FL 32601
Financials: Seed
Social media monitoring features - SentiOne
SentiOne is a conversational AI platform that helps to boost the customer service from social listening tool to AI conversational voice bots and chatbots. It helps to improve digital and social presence and build brand awareness.
SentiOne helps to stay up-to-date with online listening and data analytics, join discussions with online customer service integration, and enhances customer service with multichannel AI automation.
Some of its features include, reach the target groups wherever they are, discover new sales opportunities, explore the value of audience insights, avoid social media crises, extend customer lifetime value, provide customer service of the future, get a competitive advantage and more.
Vendor: SentiOne
Company Size: 51-100
HQ Location: Gdansk, Pomorskie
Financials: Private
A strategic communication management process that Individuals and organizations make use of to build mutually beneficial relationships is called Public Relations. It is a specialized engagement plan using various communications mediums to create and manage a brand image that would help build a strong relationship with the target audience. The whole objective of this exercise is to maintain a positive and reputable brand image. The task is to make the brand seem like an honest, trustworthy, successful, transparent, and relevant brand in the eyes of the public, prospective customers, existing customers, partners, investors, employees, and various other stakeholders.
Make no mistake, Public Relations (PR) is different from Advertising! Unlike Advertising, PR Firms or PR personnel promote the brand for free, by making use of their relevant content appearing in industry and trade journals, magazines, newspapers, news channels, websites, blog posts and TV programs, which makes it look like an endorsement and acceptance of the brand by the public in general.
It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order
Public Relations has a broad scope and can be extended by many means such as
Investing in good relations with media and providing them with ‘news bytes’, and being a reliable source of content for their publication
Engaging with the government with regards to policy formation, CSR initiatives, employee protection, fair price regime, fair competition, and consumer protection
Handling investors, their concerns, investor events, releasing financial reports and ensuring statutory filings, engaging with analysts and media houses
Participating in industry forums, being part of industry delegations
Frequent interaction with existing and prospective customers to understand their pain points, expectations, priorities, and roadmaps
Spreading the ‘right word’ amongst the employees, addressing their concerns at a broad level, sharing the big picture.
Engaging in the social aspect of business and providing CSR support
Helping internal marketing Teams with media support and also during the planning of events and launches.
Public Relations Software is a solution stack that helps organizations to use the methods listed above to build brand awareness and is an efficient tool to communicate with the target audience. This tool helps to identify and communicate with media houses, journalists, social media influencers, freelancers, and bloggers with the sole aim of widening customer reach and brand reputation with positive communication highlighting the company, its products and solutions, and customer-centric approach.
Most PR Software comes with an in-built database of influencers, freelancers, and bloggers who can work in tandem with PR teams to connect to hundreds and thousands of followers in their specialized category. Together, they work to develop and engage in campaign management and manage workflow. As a part of such campaigns, these tools aid in publishing and distributing press releases. Smart technologies allow organizations to maintain a contact list management process wherein customized and personalized content is sent out as part of customer outreach. This software has scheduling features and can save the social media conversation in a library for feedback analysis purposes.
Clients are no longer satisfied with a campaign made up of media relations and most elements of digital marketing require tools. PR teams simply won’t be able to deliver a modern PR campaign without the use of better tools
Public Relations software is a collaborative tool that allows PR professionals to engage effectively with contacts. This type of software may also provide media monitoring functionality, competitive media analysis, broadcast solutions, and media information retrieval solutions to help PR professionals make knowledgeable decisions. This is a powerful tool for job estimation and accounting. Client communication features help PR professionals to maintain strong external relationships wherein they can share voice, video, and text messages to propagate their message.
Tools with robust analytics are useful for carrying out different PR tasks related to brand awareness, feedback management, and reputation management. These tools come handy for undertaking sentiment analysis.
End-users of this software are the PR Team members of an organization or the PR agency hired to drive the PR function for the organization.
Public Relations Software typically make these essential modules available to the user:
Artificial Intelligence (AI) has a growing impact on businesses as it holds a lot of potential for B2B brands. AI can create an impression within the PR space. It can take care of regular everyday mundane tasks of PR professionals such as sending and publishing communications as part of social media management, email scheduling, and distribution, calendar management, content creation and management, SEO strategy, and Analytics.
However, besides the tasks mentioned above, AI can also make path-breaking changes in the way the PR function is carried out. AI can drive Data-Driven PR campaigns to bring in the best results. It can be used as a guidance tool to determine the exact time for the release of a PR Campaign and the media on which it should be released for best reach and results.
New AI tools have now come up with the ability to read sentiments, which is now popularly known as Sentiment Analysis. Using the Sentiment Analysis algorithm over a considerable amount of data that is available from traditional and digital media, including social media, brands can analyze the public sentiment about them and help bring this information into brand guidance.
There is no brand or organization which doesn’t go through a crisis. AI can read through the available data and predict if there is any crisis on the anvil based on the feedback coming from an audience of the brand or through public perception, based on which the PR team can start taking action to douse the fire before it engulfs them.
A relatively new trend in PR is to use an Influencer as a tool for their reach-out programs. Influencers are those who have an army of social media followers. AI can help choose the Influencers based on their followers to find out who could be the right fit for brand endorsement.
Besides the above, AI is also useful in creating content, be it audio, video, or text.
There are a plethora of offerings in the marketplace, ranging from single function capability to a full-stack. The offerings are modular. Choose a product which meets your current requirement and has scope to include and integrate the wish list for the future.
The key to a good PR Software is its database of online media influencers. Check out the veracity and updating of the data. Inaccurate information will lead to a poor campaign, and it will become a long-drawn task to update and verify the entries in the database.
The solution must have the ability to integrate legacy data formats into the existing system without doing manual entries for historical data.
PR activities move at a fast speed since most of it is initiated and driven on online media. Any system fault or snag can mar the brand reputation. Customer Service support of the PR Software company must be very receptive, and the turnaround time for complaints must be almost immediate.
Integrated media monitoring must be a necessary feature to monitor and track your competitor as well when a piece of news breaks in, whether related to the industry or otherwise.
The software must be able to customize email and campaign material. It must be able to create multiple template formats with the same set of content for distribution to different influencers.
The Software must feature a robust reporting functionality to generate reports for CXO-level consideration as it involves the brand reputation of the company.
In today's high-speed digital world, where information is available on a click, data-driven PR becomes inevitable. In earlier days, success metrics of PR activity were measured based on circulation or readership figures. Now the campaigns are no more “one size fits all”’; they are more personalized, and hence the previous modes of metric measurement become irrelevant.
The new guidelines which drive the success of Public Relations activity are based on the Barcelona Principles. The major elements to understand and benchmark the success of PR activity are
Building awareness about a brand is all about grabbing eyeballs. The PR team will have to engage and ensure that they find coverage in the press, digital media, and social media, participate in seminars and exhibitions, conduct webinars and podcasts, TV and radio interviews, all of which help make an impression of an industry leader.
Since we cannot change reality, let us change the eyes which see reality
Press clippings are passe! It is important now for PR Teams to continuously keep track of the coverage coming out of media outlets, journalists, freelancers, bloggers, customers, twitter shares, Facebook, Linkedin, number of likes, favorites, etc. These social platforms have a direct impact on how the “emotion” is built for the brand. Keeping track continuously and monitoring social media communications will help brands with their “pitch” in upcoming conversations. This also helps monitor which campaign resonated best with the target market segment and which requires improvement and how to address that.
PR work can also be measured by finding out who owns a bigger pie in the PR effort in the industry and amongst the target audience - the brand or its competition
To find a direct sales conversion arising out of a PR effort will be difficult to pinpoint, but audit trails through digital support can help identify which link or communication helped produce maximum leads.
It is a benchmark where a PR team can rate itself in terms of how much mention has its brand found through media outlets, journalists, bloggers, freelancers, customers on digital and social posts. The Citation volume has a direct influence on brand perception. There are ways in which a brand is highlighted during such conversations. It can happen indirectly by using keywords that can correlate to the products and services offerings. A direct way of getting highlighted is to name the brand as an example during relevant conversations. The third way is the most satisfying one, where a brand name is used in the discussions properly to a specific target audience of the brand.
Any feedback or comment will have a positive, negative, or neutral emotion to it. While it is the job of the PR team to ensure that positive emotions keep growing, the negative comments must be addressed and turned into positive advocates of the brand.
Nothing is more satisfying than getting recognized by industry peers as one of the best. The PR team must continue to spread the right word and put in applications for industry recognition. Accolades have a direct impact on brand reputation and position one as an industry leader. This can then be shared over media platforms to spread the word.
A full suite of PR Software comes along with modules that achieve each of the earlier mentioned tasks. The use of AI improves it further and makes it more efficient. While it may not be an easy task to quantify every PR activity and relate it to numbers and revenue growth, as PR tasks are a mix of quality and quantity, it can surely be benchmarked for performance if the goals and objectives are properly set in advance. Social media is a measurable tool. By engaging on social media, developments must be kept track of and measured with historical data for benchmarking success.
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PR Measurement & News Monitoring | Universal Information
Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.
Vendor: Universal Information Services
Company Size: 11-50
HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US
Financials: NA
Visual website monitoring & competitor profiling ...
Vendor: Visualobserver
Company Size: NA
HQ Location: New York, USA
A complete media relations platform combining easy to use tools with exceptional analysis.
PRgloo is a Public Relations Software. PRgloo is a comprehensive media communications management service to help streamline media marketing workflows and improve media penetration. A modern intuitive, super-fast platform to allow real-time data entry. The solution is designed for in-house media communication teams, internal communications, and stakeholders to manage all communication functions including enquiries, media newsrooms, press releases, coverage, and influencer engagement.
Vendor: PRgloo
Founded: 2014
Company Size: 1-10
HQ Location: London, UK
Financials: Private
PR reporting tool with automated metrics.
CoverageBook is a cloud-based solution designed to help public relations organizations plan, create, launch, and manage coverage reports as well as to measure marketing campaign performance through analytics. It helps users track media coverage more efficiently and saves them from creating countless spreadsheets and hours of tiresome manual work.
Vendor: CoverageBook
Company Size: 1-10
HQ Location: Brighton, East Sussex
Financials: Private
The new solution to digitize your corporate communication - wiztopic
Vendor: Wiztopic
Company Size: 11-50
HQ Location: Rue Notre Dame des Victoires, Paris, 75002, FR
Digital PR tools | PressPage
PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.
Vendor: PressPage
Company Size: 11-50
HQ Location: Amsterdam
Financials: Private
PR.com: Directory of Businesses Jobs Press Releases Products Services ...
PR.com a Public Relations platform is a directory of businesses, products and services, a press release distribution service, a job search website, and online publication of articles, reviews, and celebrity interviews. It is a cross between public relations and advertising entities, with a full company profile. It helps to improve brand engagement and establish thought leadership.
Vendor: PR.co
Company Size: 1-10
HQ Location: Singel 542, Amsterdam, Noord-Holland NL
Financials: Seed
Muck Rack for journalists and public relations
Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.
Vendor: Sawhorse Media
Company Size: 11-50
HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US
Financials: Private
Help A Reporter - HARO
HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.
Vendor: Cision
Founded: 2016
Company Size: 1001-5000
HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US
Financials: IPO
The fastest tool for newsrooms - EzyInsights
Vendor: Ezyinsights
Company Size: 1-10
HQ Location: Mannerheimintie 15A, Helsinki, 00260, FI
Financials: Private
Free Press Release Distribution Service - PRLog
Vendor: PRLog
Company Size: NA
HQ Location: Caverswall House, Sherwood Park, Annesley, Nottinghamshire NG15 0DJ, GB
Financials: Private
Influencer and Blogger Marketing Outreach Software
NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.
Vendor: NinjaOutreach
Founded: 2014
Company Size: 11-50
HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233
Financials: Private
Brand24 - Social Media Monitoring Tool
Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.
Vendor: Brand24
Founded: 2011
Company Size: 11-50
HQ Location: Brand24 Global Inc., 101 SE 2nd Pl Suite E201D, Gainesville, FL 32601
Financials: Seed
Social media monitoring features - SentiOne
SentiOne is a conversational AI platform that helps to boost the customer service from social listening tool to AI conversational voice bots and chatbots. It helps to improve digital and social presence and build brand awareness.
Vendor: SentiOne
Company Size: 51-100
HQ Location: Gdansk, Pomorskie
Financials: Private
The Social Media & Web Monitoring Tool Your Brand Needs
Awario is a cloud-based social media monitoring solution and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers. It is designed for enterprises of all sizes. It helps to manage brand and product presence online.
Vendor: Awario
Founded: 2007
Company Size: 51-100
Financials: Private
Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service
Mention is a social media marketing suite that helps to gather your brand insights via social media monitoring and to publish relevant content. It is suited for brands looking to amplify brand awareness by monitoring and analyzing market and audience to create relevant social media content.
Vendor: Mention
Founded: 2013
Company Size: 11-50
HQ Location: 16 PASSAGE JOUFFROY - 75009 PARIS - France
Financials: M&A
Where readers become leaders
Feedly is a Content Aggregator Platform for entrepreneurs and marketers to discover content to accelerate research, marketing and sales
Vendor: Feedly
Founded: 2006
Company Size: 11-50
HQ Location: San Francisco, CA
Financials: Seed
Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.
Quid is a platform that searches, analyzes and visualizes the collective intelligence to help answer strategic questions. It draws connections between big ideas, giving the brain more power than ever dreamed possible. It provides solutions for Agencies, Enterprise, Consulting and Healthcare.
Vendor: Quid
Company Size: 101-250
HQ Location: 3945 Freedom Circle, Suite 730 Santa Clara, CA 95054
Financials: Series E
Creator Relationship Management - Paladin
Paladin is the essential creator management platform. It helps media companies, multi-channel networks (MCNs), and influencer marketing agencies save time and scale their businesses by automating complex processes and providing actionable insights.
Vendor: Paladin
Company Size: 11-50
HQ Location: Los Angeles, CA
Financials: Private
FamePick – Business Tools for Creators
FamePick is a powerful business tool that helps creators and influencers elevate their brands. It helps to build brand awareness, improve ROI and enter new markets.
Vendor: FamePick
Company Size: 11-50
HQ Location: 935 Brewster Ave, Redwood City, California 94063, US
Web Data Extraction and Web Crawling APIs - Diffbot
Vendor: JVZoo
HQ Location: 1065 East Broadway Street Unit 2, Oviedo, Florida 32765, US
Influencer Marketing Platform ¬? Scrunch
Scrunch Influencer Marketing is a platform that brings together brands and influencers to enable reaching the right consumers with audience insights driven by data. It can be used by businesses of all sizes across the market.
Vendor: Scrunch
Founded: 2014
Company Size: 11-50
HQ Location: West End, Queensland Australia 4101
Financials: Seed
TellFinder® | Uncharted® - Expose hidden connections. Sophisticated infographics that represent the relationships between Web pages.
Vendor: Uncharted
Company Size: 51-100
HQ Location: Toronto, Ontario
Financials: Private
Comprehensive Social Media Solutions
Vendor: CommandPost
HQ Location: 135 West 20th Street, Suite 300, New York, NY 10011, US