Product Business Settings

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production industries and is widely used by Enterprise, Mid Market, and Small Business.

Muck Rack Product Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

How satisfied the customers are with Muck Rack use-cases

Reviews

"Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way." - Natalie Tsay
"The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place." - Daniel DeBaun

Muck Rack Customer Insights, Testimonials and Case Studies

How does Muck Rack facilitate Public Relations?

What makes Muck Rack ideal for Social Media Management?

How can Muck Rack optimize your Communication Management Workflow?

What solutions does Muck Rack provide for Collaboration?

What makes Muck Rack ideal for Engaging And Following Up?

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and Newswire are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay
Muck Rack testimonial

Daniel DeBaun

PR Specialist

Life Time

The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place. Testimonial By Daniel DeBaun
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay
Muck Rack testimonial

Daniel DeBaun

PR Specialist

Life Time

The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place. Testimonial By Daniel DeBaun
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer

Muck Rack helps PR teams stay organized and report on their results

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Peers used Muck Rack for public relations and social media management

Muck Rack Features

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  • Medium
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FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

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for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Product
 

Muck Rack Launches Media List Agent to Power Smarter Pitching - The Manila Times

Muck Rack has launched Media List Agent, an AI-driven tool in beta, designed to enhance PR teams' media list building and pitching processes. The tool recommends journalists based on pitch content and connects to Pitch Placement Impact Widgets for tracking outreach success. Users have reported a 10% increase in pitch engagement. This innovation aims to integrate AI into core PR workflows, improving pitch relevance and measurement.

Product
 

Muck Rack Report Finds Generative AI Adoption in PR Has Leveled Off - The Manila Times

Muck Rack has launched Generative Pulse, a new tool designed to help PR teams manage brand visibility in AI-generated search results. This PR-specific solution allows users to analyze and influence how brands are represented in AI responses, integrating with Muck Rack's existing media database and workflow tools. Generative Pulse is available as part of Muck Rack Premier, enhancing media relations capabilities for over 5,000 companies globally.

Product
 

Muck Rack Introduces Advanced AI Capabilities , Including Pitch Coverage Detection and Agentic Tools

Muck Rack has unveiled advanced AI capabilities, including pitch coverage detection and agentic tools, to enhance PR workflows. These features integrate with existing AI tools to automate tasks like media list building and sentiment analysis, helping PR teams measure impact and improve decision-making. The new tools aim to boost productivity and provide insights into media visibility and sentiment across AI platforms like ChatGPT.

Product
 

Generative Pulse is Here : At Last Brands Can Take Control of AI Narratives

Muck Rack has launched Generative Pulse, a PR-specific tool designed to enhance brand visibility in AI-generated responses. This new solution allows brands to analyze and influence how they are portrayed in AI models like ChatGPT. Generative Pulse integrates into Muck Rack's platform, offering insights into AI-driven narratives and enabling proactive engagement with influential media sources.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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