Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
See all business priorities See less business priorities

Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them." - Jessica Hasson

Muck Rack, CoverageBook, HARO, Ezyinsights, NinjaOutreach, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Muck Rack Use Cases

What makes Muck Rack ideal for Public Relations?

How can Muck Rack optimize your Social Media Management Workflow?

How can Muck Rack enhance your Communication Management process?

What solutions does Muck Rack provide for Collaboration?

What makes Muck Rack ideal for Engaging And Following Up?

30+ more Business Use Cases

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay

Case Studies

Non-Profit Organization Management

Case Study IRC

Learn about IRC, a leading humanitarian aid organization helping people survive, recover and reclaim control of their future, uses Muck Rack

Health, Wellness and Fitness

Case Study Life Time

Learn how Life Time, a wellness pioneer, operating more than 150 athletic clubs in North America, using Muck

Media Production

Case Study Time2play

Learn how Time2play, an online gaming site, uses Muck Rack

Pharmaceuticals

Case Study Syneos Health

Learn how Syneos Health, the only fully integrated biopharmaceutical solutions organization, uses Muck Rack

Internet

Case Study Niche

Learn how Niche, the leading platform for connecting colleges and schools with students and families, uses Muck Rack as an integral part of their PR strategy.

Information Technology and Services

Case Study GBH

Learn how GBH, the leading public media producer, uses Muck Rack

Video

Muck Rack helps PR teams stay organized and report on their results

Video Thumbnail

Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and NinjaOutreach are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Product

Muck Rack Introduces Global Press Release Distribution

Muck Rack has launched a global press release distribution service. This new offering expands Muck Racks media database capabilities, enabling organizations to distribute press releases worldwide and reach international newswires and major news sites. The service aims to help businesses increase their media visibility and connect with journalists across multiple industries and regions.

M&A

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Muck Rack has acquired Ruepoint to strengthen its media intelligence capabilities.

Product

Muck Rack Introduces New AI Monitoring, Reporting and Analysis Features for Advanced Insights, Increased Workflow and Customizable Reporting - Financial Post

Muck Rack launched new AI features for monitoring, reporting, and analysis, enhancing insights, workflow, and reporting customization.

M&A

Muck Rack Acquires Keyhole to Add Social Listening to its PR Software - The Daily Press

Muck Rack has acquired Keyhole to enhance its PR software with social listening features.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

Social