Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
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Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"This really collaborative experience has empowered everybody on our team to deliver better results for our clients." - Quinn Wageman

Peer review evidence (same sources as the product rating summary)

"...I suggest putting Ragan s Social Media Conference for PR, Marketing and Corporate Communications at the top of your gift list...." 9 fantastic holiday gifts for PR pros
"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 4 ways to maintain your media relations skills
"...With their news alerts system, you can see when other journalists share information or publish stories related to your work, which will help you stay on-top of trends. ..." The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Muck Rack, CoverageBook, HARO, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Muck Rack Customer wins, Customer success stories, Case studies

How can Muck Rack optimize your Public Relations Workflow?

What Are the key features of Muck Rack for Social Media Management?

What benefits does Muck Rack offer for Communication Management?

How does Muck Rack facilitate Collaboration?

How does Muck Rack facilitate Engaging And Following Up?

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Quinn Wageman

Partner

TriplePoint

This really collaborative experience has empowered everybody on our team to deliver better results for our clients. Testimonial By Quinn Wageman
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Quinn Wageman

Partner

TriplePoint

This really collaborative experience has empowered everybody on our team to deliver better results for our clients. Testimonial By Quinn Wageman
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer

Muck Rack helps PR teams stay organized and report on their results

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and Newswire are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Partnership

Muck Rack Becomes First Communications Platform to License STAT Content

Muck Rack has partnered with STAT to become the first communications platform to license STAT's content. This collaboration enhances Muck Rack's AI-powered platform by providing access to STAT's healthcare and life sciences journalism, improving media monitoring for communications teams. The partnership aims to offer comprehensive insights into the media landscape, aiding brand reputation management.

Product

Muck Rack launches AI curation engine to replace Boolean search for PR ...

Muck Rack has launched the AI-powered Curation Engine, replacing traditional Boolean search for PR teams. This tool automates media coverage analysis, evaluating relevance, sentiment, and prominence without manual input. It aims to reduce the time PR teams spend on reporting, offering structured data ready for analysis. The engine is available to Muck Rack Brand Premier and Media Intelligence customers.

Product

Muck Rack Launches Curation Engine to Move the PR Industry Beyond ...

Muck Rack has launched the Curation Engine, an AI-powered tool designed to replace Boolean search in media monitoring for PR teams. This new capability automates the filtering of irrelevant media coverage, providing structured and analysis-ready data. It aims to improve the efficiency and accuracy of media intelligence, allowing PR teams to focus on strategic tasks by reducing manual reporting efforts.

Product

Muck Rack Launches Curation Engine to Move the PR Industry Beyond ...

Muck Rack has launched Curation Engine, an AI-powered tool designed to replace Boolean search in PR media monitoring. This new capability automates relevance assessment, sentiment analysis, and tagging, streamlining media intelligence for PR teams. It aims to enhance efficiency by reducing manual reporting tasks and improving the accuracy of media coverage analysis.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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