Muck Rack Overview

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

Cuspera Reviews

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Public Relations , Social Media Management , Communication Management , as the business use cases that they have been most satisfied while using Muck Rack.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Public Relations

4.75/5

Read Reviews (215)

"...The post 5 secrets for tailoring your PR pitch for TV appeared first on PR Daily...." 5 secrets for tailoring your PR pitch for TV
Social Media Management with Social Media

4.99/5

Read Reviews (177)

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 5 reasons PR careers rock
social media analytics

4.99/5

Read Reviews (154)

scheduling post to social media

4.78/5

Read Reviews (11)

monitoring social media

4.63/5

Read Reviews (7)

engaging on social media

4.34/5

Read Reviews (3)

Communication Management with Social Media and E-Mail

4.46/5

Read Reviews (50)

"...If you want a tool that will truly help you get media hits from every single email you send, this is the tool to use...." Case Study IRC
sending & publishing communications

4.30/5

Read Reviews (37)

tracking & monitoring communications

4.61/5

Read Reviews (9)

PEER EXPERIENCES
Public Relations

4.75/5

Read Reviews (215)

"...The post 5 secrets for tailoring your PR pitch for TV appeared first on PR Daily...." 5 secrets for tailoring your PR pitch for TV
Social Media Management with Social Media

4.99/5

Read Reviews (177)

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 5 reasons PR careers rock
social media analytics

4.99/5

Read Reviews (154)

scheduling post to social media

4.99/5

Read Reviews (11)

monitoring social media

4.99/5

Read Reviews (7)

engaging on social media

4.99/5

Read Reviews (3)

Communication Management with Social Media and E-Mail

4.46/5

Read Reviews (50)

"...If you want a tool that will truly help you get media hits from every single email you send, this is the tool to use...." Case Study IRC
sending & publishing communications

4.46/5

Read Reviews (37)

tracking & monitoring communications

4.46/5

Read Reviews (9)

30+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1508 insights from peers and experts to help you assess how these Muck Rack use cases fit your Public Relations needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Angela Gabriel

Senior Public Relations Specialist

Isagenix

The spreadsheet life is behind us thanks to Muck Rack’s up-to-date Media Database. Creating media lists and sending pitches has never been easier. Testimonial By Angela Gabriel

Derek Brookmeyer

Director of Communications

Gambling.com Group

Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer

Hope Arcuri

Communications Manager/Latin America Communications Lead

IRC

The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined. Testimonial By Hope Arcuri
CUSTOMERS TESTIMONIALS

Angela Gabriel

Senior Public Relations Specialist

Isagenix

The spreadsheet life is behind us thanks to Muck Rack’s up-to-date Media Database. Creating media lists and sending pitches has never been easier. Testimonial By Angela Gabriel

Derek Brookmeyer

Director of Communications

Gambling.com Group

Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer

Hope Arcuri

Communications Manager/Latin America Communications Lead

IRC

The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined. Testimonial By Hope Arcuri

Case Studies

COMPANY CASE STUDIES
Case Study Syneos Health

Learn how Syneos Health, the only fully integrated biopharmaceutical solutions organization, uses Muck Rack

Read More
Case Study Isagenix

Learn how Isagenix, a global wellbeing company providing effective products and a supportive community, uses Muck Rack

Read More
Case Study Gambling.com Group

Learn how Gambling.com Group, a provider of digital marketing services for the global online gambling industry, uses Muck Rack

Read More

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Muck Rack to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Muck Rack

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.66/5

Read Reviews (137)
Dashboard

4.91/5

Read Reviews (82)
Personalization

4.24/5

Read Reviews (47)
Feedback surveys

3.92/5

Read Reviews (17)
SEO

4.22/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.66/5

Read Reviews (137)
Dashboard

4.91/5

Read Reviews (82)
Personalization

4.24/5

Read Reviews (47)
Feedback surveys

3.92/5

Read Reviews (17)
SEO

4.22/5

Read Reviews (7)

IT and Other Capabilities

for Muck Rack

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5

Read Reviews (296)
Data Export

3.59/5

Read Reviews (42)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5

Read Reviews (296)
Data Export

3.59/5

Read Reviews (42)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5

Read Reviews (38)
Phone Support

3.19/5

Read Reviews (4)
Email Support

3.10/5

Read Reviews (2)
Chat Support

2.89/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5

Read Reviews (38)
Phone Support

3.19/5

Read Reviews (4)
Email Support

3.10/5

Read Reviews (2)
Chat Support

2.89/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Vendor Profile Details

Company Name

Sawhorse Media

Company Website

https://muckrack.com/

HQ Location

588 Broadway, Suite 503, New York, NY 10012, US

Employees

11-50

Social

Financials

Private