Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
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Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription." - Ellen Murphy

Muck Rack, CoverageBook, HARO, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Muck Rack Customer wins, Customer success stories, Case studies

How does Muck Rack address your Public Relations Challenges?

What makes Muck Rack ideal for Social Media Management?

Why is Muck Rack the best choice for Communication Management?

How can Muck Rack enhance your Collaboration process?

What solutions does Muck Rack provide for Engaging And Following Up?

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Victoria Chow

Communications Director

Pop-Up Magazine Productions

Prior to joining Pop-Up Magazine Productions, I had the opportunity to use Muck Rack at two previous jobs. I dug into the tool, and loved the fact that you could search based on what journalists were tweeting about. No other platform had that feature. When I came on board as the first communication...s hire, I knew I wanted to bring Muck Rack on.

Testimonial By Victoria Chow
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy
Muck Rack testimonial

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson
Muck Rack testimonial

Victoria Chow

Communications Director

Pop-Up Magazine Productions

Prior to joining Pop-Up Magazine Productions, I had the opportunity to use Muck Rack at two previous jobs. I dug into the tool, and loved the fact that you could search based on what journalists were tweeting about. No other platform had that feature. When I came on board as the first communication...s hire, I knew I wanted to bring Muck Rack on.

Testimonial By Victoria Chow

Muck Rack helps PR teams stay organized and report on their results

Video Thumbnail

Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and Newswire are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Product

Muck Rack's 2026 State of Journalism Report Finds ...

Muck Rack's 2026 State of Journalism report reveals that 82% of journalists now use AI tools, with ChatGPT and Gemini being popular choices. The report highlights shifts in social media's role, with LinkedIn being the most trusted platform. Despite challenges like disinformation and funding issues, journalism remains meaningful to many. The report is based on a survey of nearly 900 journalists.

Product

Muck Rack Launches AI Visibility Badges

Muck Rack has launched AI Visibility Badges, a new feature that identifies which journalists and media outlets are most frequently cited in AI-generated answers. Built on Muck Rack's Generative Pulse dataset, these badges help PR teams integrate AI visibility into their workflows, enhancing media research and outreach strategies. The badges are tiered by citation frequency and will be visible across Muck Rack's platform.

Product

Muck Rack Launches Media List Agent to Power Smarter Pitching - The Manila Times

Muck Rack has launched Media List Agent, an AI-driven tool in beta, designed to enhance PR teams' media list building and pitching processes. The tool recommends journalists based on pitch content and connects to Pitch Placement Impact Widgets for tracking outreach success. Users have reported a 10% increase in pitch engagement. This innovation aims to integrate AI into core PR workflows, improving pitch relevance and measurement.

Product

Muck Rack Report Finds Generative AI Adoption in PR Has Leveled Off - The Manila Times

Muck Rack has launched Generative Pulse, a new tool designed to help PR teams manage brand visibility in AI-generated search results. This PR-specific solution allows users to analyze and influence how brands are represented in AI responses, integrating with Muck Rack's existing media database and workflow tools. Generative Pulse is available as part of Muck Rack Premier, enhancing media relations capabilities for over 5,000 companies globally.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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