Muck Rack Overview

This is a summary of the comprehensive capabilities and benefits of Muck Rack based on over 1508 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Muck Rack, Critical Mention, Meltwater, Burrelles, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Muck Rack is right for your needs? Our Cuspera AI engine can evaluate how Muck Rack fits your specific business needs, industry, and context. Get your personalized assessment report today.

Muck Rack supports business activities such as:

  • Public Relations
  • Social Media Management
  • Communication Management
  • Collaboration
  • Engaging And Following Up

Muck Rack can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Build Brand Awareness, Improve ROI, Improve Internal Communications, etc. It can help manage these activities if you use Social Media and E-Mail for these needs. As a solution, Muck Rack's capabilities include Alerts: Popups & Notifications, Dashboard, Personalization, etc.

Muck Rack Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. " - Jessica Hasson

Cuspera Reviews

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Public Relations , Social Media Management , Communication Management , as the business use cases that they have been most satisfied while using Muck Rack.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Public Relations

4.75/5 ★

Read Reviews (215)

"...Muck Rack is great for beginners in the PR industry who are just starting to build media lists...."
Social Media Management with Social Media

4.99/5 ★

Read Reviews (177)

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 5 tactics for developing relationships with journalists
social media analytics

4.99/5 ★

Read Reviews (154)

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..."
scheduling post to social media

4.78/5 ★

Read Reviews (11)

"...The post 5 ways social media has reshaped the PR industry appeared first on PR Daily...."
monitoring social media

4.63/5 ★

Read Reviews (7)

"...I love how they incorporate social media monitoring as this is a huge part of the modern PR experience...."
engaging on social media

4.34/5 ★

Read Reviews (3)

"...The post 5 ways social media has reshaped the PR industry appeared first on PR Daily...."
Communication Management with Social Media and E-Mail

4.46/5 ★

Read Reviews (50)

"...With their personalized outreach, you can send emails fast, without creating individual emails...." 22 Best PR Tools for Monitoring & Managing Media Relations
sending & publishing communications

4.30/5 ★

Read Reviews (37)

"...It serves innovative companies around the world, including Paradox Interactive, The Pok mon Company International, Blizzard Entertainment, Zynga, Gearbox Publishing, Pearl Abyss, CCP Games and more...."
tracking & monitoring communications

4.61/5 ★

Read Reviews (9)

"...Muck Rack Alerts allow us to stay on top of media coverage, while also tracking social coverage of our brand in the media...."
PEER EXPERIENCES
Public Relations

4.75/5 ★

Read Reviews (215)

"...Muck Rack is great for beginners in the PR industry who are just starting to build media lists...." Peer review by Sayali K, Energy Team
Social Media Management with Social Media

4.99/5 ★

Read Reviews (177)

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 5 tactics for developing relationships with journalists
social media analytics

4.99/5 ★

Read Reviews (154)

scheduling post to social media

4.99/5 ★

Read Reviews (11)

monitoring social media

4.99/5 ★

Read Reviews (7)

engaging on social media

4.99/5 ★

Read Reviews (3)

Communication Management with Social Media and E-Mail

4.46/5 ★

Read Reviews (50)

"...With their personalized outreach, you can send emails fast, without creating individual emails...." 22 Best PR Tools for Monitoring & Managing Media Relations
sending & publishing communications

4.46/5 ★

Read Reviews (37)

tracking & monitoring communications

4.46/5 ★

Read Reviews (9)

30+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1508 insights from peers and experts to help you assess how these Muck Rack use cases fit your Public Relations needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy
CUSTOMERS TESTIMONIALS

Jessica Hasson

Founder

PulpPR

Our job ultimately is to be of value to journalists, to serve their needs and help them do the best job they can and to help our clients work synergistically with them. Testimonial By Jessica Hasson

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy

Case Studies

COMPANY CASE STUDIES
Case Study Time2play

Learn how Time2play, an online gaming site, uses Muck Rack

Read More
Case Study Life Time

Learn how Life Time, a wellness pioneer, operating more than 150 athletic clubs in North America, using Muck

Read More
Case Study TriplePoint

Learn how TriplePoint, the leading strategic communications agency in video games, uses Muck Rack

Read More

Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

Critical Mention, Meltwater and Burrelles are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 588 Broadway, Suite 503, New York, NY 10012, US.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Muck Rack to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Muck Rack

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.66/5 ★

Read Reviews (137)
Dashboard

4.91/5 ★

Read Reviews (82)
Personalization

4.24/5 ★

Read Reviews (47)
Feedback surveys

3.92/5 ★

Read Reviews (17)
SEO

4.22/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.66/5 ★

Read Reviews (137)
Dashboard

4.91/5 ★

Read Reviews (82)
Personalization

4.24/5 ★

Read Reviews (47)
Feedback surveys

3.92/5 ★

Read Reviews (17)
SEO

4.22/5 ★

Read Reviews (7)

IT and Other Capabilities

for Muck Rack

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5 ★

Read Reviews (296)
Data Export

3.59/5 ★

Read Reviews (42)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5 ★

Read Reviews (296)
Data Export

3.59/5 ★

Read Reviews (42)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5 ★

Read Reviews (38)
Phone Support

3.19/5 ★

Read Reviews (4)
Email Support

3.10/5 ★

Read Reviews (2)
Chat Support

2.89/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5 ★

Read Reviews (38)
Phone Support

3.19/5 ★

Read Reviews (4)
Email Support

3.10/5 ★

Read Reviews (2)
Chat Support

2.89/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Vendor Profile Details

Company Name

Sawhorse Media

Company Website

https://muckrack.com/

HQ Location

588 Broadway, Suite 503, New York, NY 10012, US

Employees

11-50

Social

Financials

SEED