Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
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Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription." - Ellen Murphy

Muck Rack, CoverageBook, HARO, Ezyinsights, NinjaOutreach, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Muck Rack Use Cases

How can Muck Rack optimize your Public Relations Workflow?

How can Muck Rack enhance your Social Media Management process?

How efficiently Does Muck Rack manage your Communication Management?

How does Muck Rack address your Collaboration Challenges?

How can Muck Rack optimize your Engaging And Following Up Workflow?

30+ more Business Use Cases

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer
Muck Rack testimonial

Melissa Tate

Senior Director of Editorial

Bollare

If I didn't have Muck Rack… I actually don't think that I would be very successful at my job, and I don't think that my team would be very successful either. Testimonial By Melissa Tate
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ellen Murphy

Senior Vice President

Syneos Health

Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. Testimonial By Ellen Murphy
Muck Rack testimonial

Sam Brewer

Associate Director of External Relations

GBH

Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer
Muck Rack testimonial

Melissa Tate

Senior Director of Editorial

Bollare

If I didn't have Muck Rack… I actually don't think that I would be very successful at my job, and I don't think that my team would be very successful either. Testimonial By Melissa Tate

Case Studies

Information Technology and Services

Case Study GBH

Learn how GBH, the leading public media producer, uses Muck Rack

Pharmaceuticals

Case Study Syneos Health

Learn how Syneos Health, the only fully integrated biopharmaceutical solutions organization, uses Muck Rack

Health, Wellness and Fitness

Case Study Life Time

Learn how Life Time, a wellness pioneer, operating more than 150 athletic clubs in North America, using Muck

Internet

Case Study Niche

Learn how Niche, the leading platform for connecting colleges and schools with students and families, uses Muck Rack as an integral part of their PR strategy.

Media Production

Case Study Time2play

Learn how Time2play, an online gaming site, uses Muck Rack

Non-Profit Organization Management

Case Study IRC

Learn about IRC, a leading humanitarian aid organization helping people survive, recover and reclaim control of their future, uses Muck Rack

Video

Muck Rack helps PR teams stay organized and report on their results

Video Thumbnail

Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and NinjaOutreach are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

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for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Product

Generative Pulse is Here : At Last Brands Can Take Control of AI Narratives

Muck Rack has launched Generative Pulse, a PR-specific tool designed to enhance brand visibility in AI-generated responses. This new solution allows brands to analyze and influence how they are portrayed in AI models like ChatGPT. Generative Pulse integrates into Muck Rack's platform, offering insights into AI-driven narratives and enabling proactive engagement with influential media sources.

Product

Muck Rack Introduces Global Press Release Distribution

Muck Rack has launched a global press release distribution service. This new offering expands Muck Racks media database capabilities, enabling organizations to distribute press releases worldwide and reach international newswires and major news sites. The service aims to help businesses increase their media visibility and connect with journalists across multiple industries and regions.

M&A

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Muck Rack has acquired Ruepoint to strengthen its media intelligence capabilities.

Product

Muck Rack Introduces New AI Monitoring, Reporting and Analysis Features for Advanced Insights, Increased Workflow and Customizable Reporting - Financial Post

Muck Rack launched new AI features for monitoring, reporting, and analysis, enhancing insights, workflow, and reporting customization.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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