Overview: HARO and Muck Rack as Public Relations Category solutions.
HARO and Muck Rack both serve Public Relations needs with unique strengths. HARO excels in document and content management, catering mainly to large enterprises and marketing firms, while Muck Rack focuses on social media and collaboration, appealing to mid-market and diverse industries. Each platform offers tailored features and support that align with different operational scales and strategic business goals.
HARO: Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.
Muck Rack: Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.
HARO and Muck Rack: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
HARO focuses on communication management and public relations, fitting large enterprises well. read more →
Muck Rack emphasizes social media management and public relations, suiting mid-market users. read more →
Business Goals
HARO aids in customer acquisition and thought leadership, perfect for marketing firms. read more →
Muck Rack supports customer relationships and brand awareness, ideal for diverse industries. read more →
Core Features
Features like custom reports and data import make HARO attractive to large enterprises. read more →
Muck Rack's analytics and integration facilities appeal to mid-market businesses. read more →
Vendor Support
HARO offers comprehensive 24/7 support with multiple contact options, suiting complex needs. read more →
Muck Rack provides some 24/7 support but relies less on phone or email. read more →
Segments and Industries
HARO is popular in marketing and advertising, particularly among large enterprises. read more →
Muck Rack spans various industries including media production, appealing widely. read more →
Operational Alignment
HARO integrates into enterprise operations with its document management features. read more →
Muck Rack fits social media-heavy businesses with its focus on engagement. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
HARO in Action: Unique Use Cases
How does HARO facilitate Public Relations?
How does HARO address your Communication Management Challenges?
Why is HARO the best choice for Content Management?
Muck Rack in Action: Unique Use Cases
What solutions does Muck Rack provide for Collaboration?
Alternatives
News
Latest HARO News
PR Newswire Expands Reach in Singapore via SPH Media Partnership
PR Newswire, a subsidiary of Cision, has partnered with SPH Media to enhance its press release distribution in Singapore. This collaboration grants PR Newswire's clients access to prominent media outlets like The Straits Times and MONEY FM 89.3, increasing their visibility and engagement with Singaporean professionals. This partnership builds on a prior content licensing agreement between Cision and SPH Media.
Latest Muck Rack News
Generative Pulse is Here : At Last Brands Can Take Control of AI Narratives
Muck Rack has launched Generative Pulse, a PR-specific tool designed to enhance brand visibility in AI-generated responses. This new solution allows brands to analyze and influence how they are portrayed in AI models like ChatGPT. Generative Pulse integrates into Muck Rack's platform, offering insights into AI-driven narratives and enabling proactive engagement with influential media sources.
What benefits does Muck Rack offer for Social Media Management?