Poplar Overview

Share Local Media offers technology-driven direct mail solutions specifically designed for e-commerce brands. The platform transforms traditional direct mail into a data-backed marketing channel, allowing businesses to track and measure the effectiveness of their campaigns with precision. By integrating advanced analytics, Share Local Media provides insights that help optimize customer acquisition and retention strategies. E-commerce companies can leverage this service to create personalized and targeted mail campaigns, enhancing customer engagement and driving sales. The platform supports unique marketing goals with tailored strategies, ensuring that businesses achieve measurable results.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Poplar.

Other use cases:

  • Personalized Marketing
  • Cross Selling
  • Workflow Management
  • Direct Marketing
  • Lead Engagement
  • Social Media Marketing
  • Drip Marketing
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Business Priorities

Acquire Customers and Improve Visibility are the most popular business priorities that customers and associates have achieved using Poplar.

Other priorities:

  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
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Poplar Use-Cases and Business Priorities: Customer Satisfaction Data

Poplar works with different mediums / channels such as Social Media. E-Mail. Website etc.

Poplar's features include Personalization. and Poplar support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Poplar analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options...." Peer review

Poplar, belong to a category of solutions that help Print Software and Services. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Poplar offers quick creation of direct mail campaigns. Customers are engaged with dynamic, personalized mailings via an API-enabled platform.

Poplar Customer wins, Customer success stories, Case studies

How can Poplar enhance your Engagement Management process?

How can Poplar optimize your Channel Marketing Workflow?

11 buyers and buying teams have used Cuspera to assess how well Poplar solved their Print Software and Services needs. Cuspera uses 145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Print Software and Services needs.

Sweetgreen - Restaurants

SLM helped Sweetgreen use Smart Saturation direct mail to reach new customers at new store locations. Sweetgreen sent 6x11 postcards with three tear-off coupons and targeted prospects by zip code and... income. The campaign drove awareness and increased in-store offer redemptions. In March 2024, Sweetgreen achieved an average CPA of $26 and 2,100 coupon redemptions. Sweetgreen now mails up to 175,000 pieces per campaign and tests new formats to improve results.

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Primary - Apparel & Fashion

SLM helped Primary, an online children’s clothing company, improve their direct mail marketing. Primary struggled to find the best markets for their target audience. SLM used data analysis to identif...y top-performing markets and recommended a new market-based mailing strategy. In the first half of 2023, Primary mailed about 6 million pieces and achieved a blended CPA of $38 and an average response rate of 0.09%. The new approach helped Primary reach their marketing goals efficiently.

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Alterra Mountain Company - Hospitality

SLM's shared mail program helped Alterra Mountain Company grow their Ikon Pass business. Alterra wanted to test offline marketing to reach more prospects. SLM used personalized shared mail to target ...top-performing cities. The campaign delivered a $5 incremental CPA and a 1.75% response rate. Alterra used these results to expand into new East Coast markets.

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Grove Collaborative - Consumer Goods

SLM’s Insert Media Program helped Grove Collaborative add a new revenue stream. Grove wanted to monetize outgoing shipments with inserts from non-competitive brands. SLM started with one brand at a t...ime to refine the process. Over 18 months, insert placements sold out each month. By Q3 2024, Grove earned over $1MM in new revenue and partnered with 30+ premium brands. The program now includes three partner inserts per box, reaching 200K in circulation.

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Home Chef - Food & Beverages

SLM helped Home Chef improve direct mail response rates. Home Chef faced declining results after the pandemic as shoppers returned to stores. SLM used solo direct mail and tested targeting, format, a...nd paper to boost performance. In December 2022, Home Chef achieved a 1.31% response rate, up from 0.99% in December 2021. Direct mail became a strong channel for Home Chef, driving efficient CPAs and high LTV customers.

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Kettle & Fire - Food & Beverages

Poplar helped Kettle & Fire boost their direct mail marketing. Kettle & Fire wanted to reach customers who did not open their emails. They used Poplar to send personalized postcards to these lapsed c...ustomers. Poplar's integration with Klaviyo and Shopify made this easy. Kettle & Fire saw a 15x return on ad spend and a 1.4% lift in response rate. The team saved time and money while getting strong results.

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lightning

Peers used Poplar for advertisement and engagement management

Poplar Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.43/5 ★

Read Reviews (15)
Analytics

4.30/5 ★

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.43/5 ★

Read Reviews (15)
Analytics

4.30/5 ★

Read Reviews (16)

Software Failure Risk Guidance

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for Poplar

Top Failure Risks for Poplar

Share Local Media Profile

Company Name

Share Local Media

Company Website

https://sharelocalmedia.com/

HQ Location

New York, NY 10004, US

Employees

11-50

Social

Linkedin

Financials

PRIVATE