Poplar - Print Software and Services: Use Cases, Capabilities & Competitors

Name: Poplar
Brand: Poplar
Rating: 4.0 (145 reviews)

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(145)

Poplar Overview

Share Local Media offers technology-driven direct mail solutions specifically designed for e-commerce brands. The platform transforms traditional direct mail into a data-backed marketing channel, allowing businesses to track and measure the effectiveness of their campaigns with precision. By integrating advanced analytics, Share Local Media provides insights that help optimize customer acquisition and retention strategies. E-commerce companies can leverage this service to create personalized and targeted mail campaigns, enhancing customer engagement and driving sales. The platform supports unique marketing goals with tailored strategies, ensuring that businesses achieve measurable results.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Poplar.

Other use cases:

Personalized Marketing
Cross Selling
Workflow Management
Direct Marketing
Lead Engagement
Social Media Marketing
Drip Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Visibility are the most popular business priorities that customers and associates have achieved using Poplar.

Other priorities:

Improve Digital And Social Presence
Grow Market Share
Improve Brand Engagement

See all business priorities See less business priorities

Poplar Use-Cases and Business Priorities: Customer Satisfaction Data

Poplar works with different mediums / channels such as Social Media. E-Mail. Website etc.

Poplar's features include Personalization. and Poplar support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Poplar analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Custom merge tags allow you to tailor products, services, and advertising to audience members by combining behavioral data pulled from your CRM/ESP or marketing platform to create an extremely customized marketing strategy. ..." Personalized Direct Mail

"...Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options...." Peer review

"...While attribution for online marketing channels has come a long way, it still struggles with accuracy...." Direct Mail Attribution

Poplar, belong to a category of solutions that help Print Software and Services. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Poplar offers quick creation of direct mail campaigns. Customers are engaged with dynamic, personalized mailings via an API-enabled platform.

Poplar Customer wins, Customer success stories, Case studies

How does Poplar facilitate Advertisement?

How can Poplar optimize your Engagement Management Workflow?

How can Poplar enhance your Channel Marketing process?

11 buyers and buying teams have used Cuspera to assess how well Poplar solved their Print Software and Services needs. Cuspera uses 145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Print Software and Services needs.

Fabletics - Apparel & Fashion - Large

Share Local Media helped Fabletics run an OOH and direct mail campaign in Dallas–Ft. Worth. The campaign drove a 122% lift in store traffic and a 7.4% sales lift. Share Local Media used OOH matchback... analysis to track results. The campaign achieved an estimated $45 cost per order. Fabletics gained measurable retail outcomes and improved marketing accountability.

Kettle & Fire - Food & Beverages - Medium

Poplar helped Kettle & Fire boost their direct mail marketing. Email open rates were low, so they added direct mail to reach more people. Poplar's integration with Klaviyo and Shopify let them send p...ostcards to lapsed customers in real time. Kettle & Fire saw over 15x ROAS and a 1.4% lift in response rate. This saved time, cut costs, and improved results.

DIME Beauty - Consumer Goods - Medium

Share Local Media helped DIME Beauty use direct mail for the first time. DIME Beauty wanted a new marketing channel beyond Facebook and Google. The team ran 10 direct mail campaigns, testing creative..., format, and targeting. DIME Beauty saw CPAs from $24 to $59 and a 246% ROAS. They scaled to 2.8 million in shared mail circulation with efficient CPA results.

Frank & Eileen - Apparel & Fashion - Medium

Share Local Media helped Frank & Eileen use catalog direct mail to reach new customers. Before, Frank & Eileen only sent catalogs to current high-value buyers. With SLM, they tested new formats and c...reative ideas to attract new shoppers. Their latest campaign achieved a 7X incremental ROAS. Frank & Eileen now gets more loyal customers who spend more and buy more often.

Sweetgreen - Restaurants - Large

Sweetgreen used Share Local Media's direct mail solutions to boost conversions at new store locations. They targeted prospects with Smart Saturation and filtered by median income. Sweetgreen mailed u...p to 175,000 pieces per campaign and used postcards with tear-off coupons. Their March 2024 campaign saw an average CPA of $26 and 2,100 coupon redemptions. The campaign helped drive in-store offer redemptions and repeat visits.

Alterra Mountain Company - Hospitality - Large

Share Local Media used its shared mail program to help Alterra Mountain Company grow. Alterra wanted to promote the Ikon Pass and test offline marketing. The campaign reached many prospects with pers...onalized direct mail. Alterra saw a $5 incremental CPA and a 1.75% response rate. The program helped identify top markets and expand to new cities.