Poplar: Product updates, Customer stories, and Insights | 2026 Cuspera

Share Local Media helped DIME Beauty use direct mail for the first time. DIME Beauty wanted a new way to reach customers outside of Facebook and Google ads. They ran 10 direct mail campaigns, testing... creative, format, paper, and targeting. Cost per acquisition ranged from $24 to $59 in standalone campaigns. Shared mail campaigns brought CPA down to $20-$40 and let DIME Beauty reach 2.8 million people. DIME Beauty saw a 246% return on ad spend.
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SLM helped Manscaped use direct mail to reach new customers and measure marketing impact. Manscaped wanted to break through digital noise and needed better attribution. SLM provided solo and shared m...ail solutions, plus strong data and matchback tools. Manscaped achieved a pure ROAS of 521% and an incremental ROAS of 173% in their latest campaign. SLM’s data capabilities made it easier to find the right audience and track results.
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SLM’s Insert Media program helped Grove Collaborative add over $1MM in new revenue by monetizing outgoing shipments with partner brand inserts. Grove sold out insert placements every month for 18 mon...ths, partnering with 30+ premium brands. The program required minimal effort from Grove’s team. Circulation reached 200,000. Grove increased the number of partner inserts per box to three, letting more brands join the program.
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Share Local Media helped a leading telehealth brand use direct mail to boost acquisition in the GLP-1 category. The challenge was to scale campaigns efficiently while keeping conversion rates and cos...ts strong. SLM managed campaign strategy, creative testing, and audience targeting. Geo campaigns reached a 0.20% CVR, while national campaigns hit up to 0.25%. Cost per sign-up dropped as low as $24. The brand nearly doubled its direct mail circulation from 2024 to 2025, driving thousands of incremental conversions.
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SLM's shared mail program helped Alterra Mountain Company grow their Ikon Pass business. Alterra wanted to test offline marketing to reach more prospects. SLM used personalized shared mail to target ...top-performing cities. The campaign delivered a $5 incremental CPA and a 1.75% response rate. Alterra used these results to expand into new East Coast markets.
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Share Local Media helped Home Chef boost direct mail response rates from 0.99% in December 2021 to 1.31% in December 2022. Home Chef used solo direct mail for prospecting and retention, mailing all l...apsed customers every 60 days. SLM's data modeling and campaign optimization improved customer acquisition and lifetime value. Direct mail became a reliable channel, driving efficient CPAs and high LTV customers for Home Chef.
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