Blueshift Overview

This is a summary of the comprehensive capabilities and benefits of Blueshift based on over 2349 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Blueshift, Optimizely Data Platform, Ascent360, Lytics CDP, Klaviyo, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Blueshift is right for your needs? Our Cuspera AI engine can evaluate how Blueshift fits your specific business needs, industry, and context. Get your personalized assessment report today.

Blueshift supports business activities such as:

  • Engagement Management
  • Campaign Management
  • Advertisement
  • Communication Management
  • Segmentation And Targeting

Blueshift can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Improve ROI, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail Social Media and Facebook for these needs. As a solution, Blueshift's capabilities include Personalization, Templates, Alerts: Popups & Notifications, etc.

Blueshift was founded in 2014. Financial Services Vertical is its biggest customer base.

Reviews

"Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more a...gile. " - Heather Dettmann

Cuspera Reviews

36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Blueshift.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Build Brand Awareness
  • Improve Consistency
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Advertisement , as the business use cases that they have been most satisfied while using Blueshift.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.98/5 ★

Read Reviews (217)

"...The Cheetah Digital Customer Engagement Suite enables marketers to collect actionable, self-reported data, power cross-channel messaging, and drive revenue...." CheetahMail : Blueshift
engaging and following up

4.98/5 ★

Read Reviews (138)

"...Jen Johnson 2020-07-14 12:31:21 2021-02-05 10:00:50 CarParts.com Increases Customer Engagement 400% by Personalizing Experiences https://blueshift.com/wp-content/uploads/tradera-case-study-2.jpg 563 1024..."
engaging with scheduling & cadence

4.34/5 ★

Read Reviews (3)

"...Automated reports are a huge help, so make sure to take the time to really understand how to set that up and send it to your inbox at a regular cadence...."
Campaign Management with E-Mail

4.97/5 ★

Read Reviews (55)

"...Easily create, optimize, and manage Snapchat ad campaigns to meet your business needs...." Snapchat : Blueshift
campaign analytics

4.80/5 ★

Read Reviews (13)

"...Soubhik Dawn 2020-07-07 12:02:20 2020-11-06 08:05:37 July 2020: 2-way mParticle integration, archive, push studio and campaign activity reporting enhancements and more https://blueshift.com/wp-content/uploads/June-2020-update.jpg 452 845..."
campaign monitoring

3.42/5 ★

Read Reviews (1)

"...I can create campaigns, track the users flow and segmentation...."
Advertisement with Social Media and Facebook

4.91/5 ★

Read Reviews (43)

"...Facebook is one of the most efficient ways to advertise online connect your businesses with all the right people on any device with Facebook marketing...." Facebook : Blueshift
PEER EXPERIENCES
Engagement Management

4.98/5 ★

Read Reviews (217)

"...The Cheetah Digital Customer Engagement Suite enables marketers to collect actionable, self-reported data, power cross-channel messaging, and drive revenue...." CheetahMail : Blueshift
engaging and following up

4.98/5 ★

Read Reviews (138)

engaging with scheduling & cadence

4.98/5 ★

Read Reviews (3)

Campaign Management with E-Mail

4.97/5 ★

Read Reviews (55)

"...Easily create, optimize, and manage Snapchat ad campaigns to meet your business needs...." Snapchat : Blueshift
campaign analytics

4.97/5 ★

Read Reviews (13)

campaign monitoring

4.97/5 ★

Read Reviews (1)

Advertisement with Social Media and Facebook

4.91/5 ★

Read Reviews (43)

"...Facebook is one of the most efficient ways to advertise online connect your businesses with all the right people on any device with Facebook marketing...." Facebook : Blueshift

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2349 insights from peers and experts to help you assess how these Blueshift use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Heather Dettmann

Director of CRM

Artifact Uprising

Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile. Testimonial By Heather Dettmann

Laura Burch

VP, Marketing

Suiteness

Blueshift is an extension of our team. They are a true partner in strategy, ideation, and execution. Our strategy of driving more bookings through more emails, more segmentation, and more customization could not be achieved without Blueshift. Testimonial By Laura Burch

Pauline Fumeron

Marketing Automation Manager

OpenClassrooms

The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at dif...ferent reports of different tools.

Testimonial By Pauline Fumeron
CUSTOMERS TESTIMONIALS

Heather Dettmann

Director of CRM

Artifact Uprising

Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile. Testimonial By Heather Dettmann

Laura Burch

VP, Marketing

Suiteness

Blueshift is an extension of our team. They are a true partner in strategy, ideation, and execution. Our strategy of driving more bookings through more emails, more segmentation, and more customization could not be achieved without Blueshift. Testimonial By Laura Burch

Pauline Fumeron

Marketing Automation Manager

OpenClassrooms

The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at dif...ferent reports of different tools.

Testimonial By Pauline Fumeron

Case Studies

COMPANY CASE STUDIES
Case Study Vouchercloud

Vouchercloud Achieves an 81% Increase in Revenue with Behavior-Based, Personalized Triggered Messages

Read More
Case Study OpenClassroom

OpenClassroom’s Revolutionary Education Meets Revolutionary Martech for Amazing Customer Experiences

Read More
Case Study Zumper

Fast-Growing Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Read More

Video

Blueshift: Intelligent Customer Engagement- Made Simple

Frequently Asked Questions(FAQ)

for Blueshift

What is Blueshift?

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

What is Blueshift used for?

Blueshift is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Campaign Management and Advertisement .

What are the top features of Blueshift?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Blueshift.

Who uses Blueshift?

Blueshift is used by Financial Services, Internet and Education among other industries.

What are Blueshift alternatives?

Optimizely Data Platform, Ascent360, Lytics CDP and Klaviyo are popular alternatives for Blueshift.

Where is Blueshift located?

Blueshift is headquartered at San Francisco, CA.

Popular Business Setting

for Blueshift

Top Industries

  • Financial Services
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Blueshift to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Blueshift

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.44/5 ★

Read Reviews (297)
Templates

3.37/5 ★

Read Reviews (65)
Alerts: popups & Notifications

4.33/5 ★

Read Reviews (42)
Dashboard

3.99/5 ★

Read Reviews (27)
Micro customer segmenting

4.83/5 ★

Read Reviews (27)
FEATURES RATINGS AND REVIEWS
Personalization

4.44/5 ★

Read Reviews (297)
Templates

3.37/5 ★

Read Reviews (65)
Alerts: popups & Notifications

4.33/5 ★

Read Reviews (42)
Dashboard

3.99/5 ★

Read Reviews (27)
Micro customer segmenting

4.83/5 ★

Read Reviews (27)

IT and Other Capabilities

for Blueshift

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.15/5 ★

Read Reviews (137)
Data Export

3.14/5 ★

Read Reviews (56)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.15/5 ★

Read Reviews (137)
Data Export

3.14/5 ★

Read Reviews (56)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.66/5 ★

Read Reviews (22)
Email Support

4.35/5 ★

Read Reviews (28)
24/7 Support

3.85/5 ★

Read Reviews (139)
Phone Support

3.55/5 ★

Read Reviews (8)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.66/5 ★

Read Reviews (22)
Email Support

4.35/5 ★

Read Reviews (28)
24/7 Support

3.85/5 ★

Read Reviews (139)
Phone Support

3.55/5 ★

Read Reviews (8)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)

Software Failure Risk Guidance

?

for Blueshift

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueshift

Vendor Profile Details

Company Name

Blueshift

Company Website

https://blueshift.com/

Year Founded

2014

HQ Location

San Francisco, CA

Employees

11-50

Social

Financials

SERIES B