Blueshift: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Blueshift
Brand: Blueshift
Rating: 4.25 (2349 reviews)

4.25 5

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(2349)

Customer Data Platform that activates data across the entire omnichannel customer journey

AI Powered

Blueshift Overview

Blueshift empowers businesses to automate cross-channel marketing campaigns, leveraging AI and a robust Customer Data Platform (CDP). This platform transforms customer data into actionable insights, enabling smarter and more personalized customer engagement. By integrating marketing automation, Blueshift facilitates intelligent decision-making throughout the customer journey. The platform's ability to connect with hundreds of tools ensures swift execution and real-time data actionability. Companies can enhance customer lifetime value and build lasting relationships by crafting impactful, data-driven campaigns. Blueshift supports global brands in creating high-performing marketing functions, positioning them for sustained growth and innovation.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Blueshift.

Other use cases:

Communication Management
Segmentation And Targeting
Channel Marketing
Workflow Management
Identify Target Customers
Personalized Marketing
Training & Onboarding

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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Blueshift.

Other priorities:

Improve ROI
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Increase Customer Life Time Value
Scale Best Practices
Improve Brand Engagement
Grow Market Share
Build Brand Awareness
Improve Consistency
Improve Efficiency
Launch New Products
Improve Digital And Social Presence

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Blueshift Use-Cases and Business Priorities: Customer Satisfaction Data

Blueshift works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Blueshift's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Blueshift support capabilities include Chat Support, AI Powered, Email Support, etc. also Blueshift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. ...The results? +100% increase in email engagement." - Stephen Cruz

Blueshift, Hyland Governance, Openprise RevOps Performance Platform, Klaviyo, Stackadapt, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Blueshift automates cross-channel campaigns with AI-driven customer engagement. It combines a CDP and marketing automation for effective marketing.

Popular Business Setting

for Blueshift

Top Industries

Financial Services
Internet
Education

Popular in

Mid Market
Enterprise
Small Business

Blueshift is popular in Financial Services, Internet, and Education and is widely used by Mid Market, Enterprise, and Small Business.

Blueshift Customer wins, Customer success stories, Case studies

Why is Blueshift the best choice for Engagement Management?

The platform captures marketing engagement data and other data types, enabling dynamic segmentation based on customer interactions. It utilizes machine learning to predict user affinities and propensities, facilitating personalized product and content recommendations. This results in increased engagement and conversion rates, allowing businesses to effectively target customers at the right time with the right message.

"...AI helps you better engage and convert customers through relevant, timely interactions...." Discover Our Smart Guide to AI Marketing

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What makes Blueshift ideal for Campaign Management?

Blueshift provides a platform for managing cross-channel marketing campaigns. It enables users to create and launch personalized campaigns triggered by customer behavior. The platform includes tools for managing customer data, automating marketing tasks, and analyzing campaign performance.

"...The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool...." Peer review by Divya Mulanjur, Head of Email & Content Marketing, Suiteness

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What Are the key features of Blueshift for Advertisement?

Blueshift supports a variety of advertising channels, including Facebook, Google, Twitter, LinkedIn, and Hulu. The platform facilitates personalized, omnichannel campaigns and allows users to leverage CRM data to optimize ad targeting and performance. Blueshift integrates with various tools like Google Analytics, Google Marketing Cloud, and Criteo to provide comprehensive advertising capabilities.

"...We want to have bigger results with less effort, via email, SMS, browser push notification and integrations with Facebook and Google Ads to maximize our results in different channels...." Peer review by Marcos J, Marketing Automation Lead

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What solutions does Blueshift provide for Communication Management?

Blueshift Communication Management allows marketers to send targeted emails and text messages based on customer data and behavior. It provides robust email marketing tracking, segmentation, and campaign performance analysis. However, the platform may require improvements in analyzing email performance over time and across different customer journeys.

"...This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers...." Peer review by Cat C, Marketing Manager

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Why is Blueshift the best choice for Segmentation And Targeting?

36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS	TESTIMONIALS
Stephen Cruz Lifecycle Marketing Manager Chatbooks	Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The results? +100% increase in email engagement. Testimonial By Stephen Cruz
Russell Middleton Co-Founder Zumper	Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers..., and marketers, to achieve the complexity of what Blueshift does for us today. Testimonial By Russell Middleton
Houman Akhavan Chief Marketing Officer CarParts.com	Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today. Testimonial By Houman Akhavan

CUSTOMERS	TESTIMONIALS
Stephen Cruz Lifecycle Marketing Manager Chatbooks	Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The results? +100% increase in email engagement. Testimonial By Stephen Cruz
Russell Middleton Co-Founder Zumper	Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers..., and marketers, to achieve the complexity of what Blueshift does for us today. Testimonial By Russell Middleton
Houman Akhavan Chief Marketing Officer CarParts.com	Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today. Testimonial By Houman Akhavan

Blueshift: Intelligent Customer Engagement: Made Simple

Frequently Asked Questions(FAQ)

for Blueshift

What is Blueshift?

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.

Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.

What is Blueshift used for?

Blueshift is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Campaign Management and Advertisement .