Blueshift Overview

Blueshift empowers businesses to automate cross-channel marketing campaigns, leveraging AI and a robust Customer Data Platform (CDP). This platform transforms customer data into actionable insights, enabling smarter and more personalized customer engagement. By integrating marketing automation, Blueshift facilitates intelligent decision-making throughout the customer journey. The platform's ability to connect with hundreds of tools ensures swift execution and real-time data actionability. Companies can enhance customer lifetime value and build lasting relationships by crafting impactful, data-driven campaigns. Blueshift supports global brands in creating high-performing marketing functions, positioning them for sustained growth and innovation.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Blueshift.

Other use cases:

  • Communication Management
  • Segmentation And Targeting
  • Channel Marketing
  • Workflow Management
  • Identify Target Customers
  • Personalized Marketing
  • Training & Onboarding
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Blueshift.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Build Brand Awareness
  • Improve Consistency
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
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Blueshift Use-Cases and Business Priorities: Customer Satisfaction Data

Blueshift works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Blueshift's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Blueshift support capabilities include Chat Support, AI Powered, Email Support, etc. also Blueshift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people... across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today." - Russell Middleton

Blueshift, Hyland Governance, Openprise RevOps Performance Platform, Klaviyo, Stackadapt, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Blueshift automates cross-channel campaigns with AI-driven customer engagement. It combines a CDP and marketing automation for effective marketing.

Popular Business Setting

for Blueshift

Top Industries

  • Financial Services
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Blueshift is popular in Financial Services, Internet, and Education and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Blueshift Use Cases

How can Blueshift enhance your Engagement Management process?

How does Blueshift facilitate Campaign Management?

What makes Blueshift ideal for Communication Management?

How does Blueshift facilitate Segmentation And Targeting?

36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Blueshift testimonial

Russell Middleton

Co-Founder

Zumper
Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers..., and marketers, to achieve the complexity of what Blueshift does for us today.

Testimonial By Russell Middleton
Blueshift testimonial

Tyler Norris

Email & Loyalty Manager

Tuft & Needle
Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines. Testimonial By Tyler Norris
Blueshift testimonial

Heather Dettmann

Director of CRM

Artifact Uprising
Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile. Testimonial By Heather Dettmann
CUSTOMERS TESTIMONIALS
Blueshift testimonial

Russell Middleton

Co-Founder

Zumper
Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers..., and marketers, to achieve the complexity of what Blueshift does for us today.

Testimonial By Russell Middleton
Blueshift testimonial

Tyler Norris

Email & Loyalty Manager

Tuft & Needle
Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines. Testimonial By Tyler Norris
Blueshift testimonial

Heather Dettmann

Director of CRM

Artifact Uprising
Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile. Testimonial By Heather Dettmann

Case Studies

Real Estate

CASE STUDY Zumper

Blueshift helped Zumper grow leads by 384% using predictive recommendations. Zumper needed to engage a large user base with personalized content and dynamic experiences. Their old in-house system cou...ld not keep up with fast-changing business needs. With Blueshift, Zumper used AI-powered recommendations and advanced triggers to improve customer experiences. As a result, they saw a 384% increase in lead submissions, 198% more message volume, and 128% higher click-through rates.

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Retail

CASE STUDY Five Below

Blueshift helped Five Below use AI to personalize marketing across email, mobile, and web. Before Blueshift, Five Below sent the same emails to everyone and did a lot of manual work. With Blueshift, ...they unified customer data and automated cross-channel campaigns. They used AI to send targeted messages and product recommendations. This led to a 22% increase in sales and higher engagement.

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Media Production

CASE STUDY U.S. News & World Report

Blueshift's Customer Data Platform (CDP) helped U.S. News & World Report unify and activate customer data from all sources. The company wanted to improve real-time data analysis and user engagement w...ithout needing IT help. With Blueshift, they built dynamic customer profiles and enabled marketers to access and use data directly. This led to faster marketing actions and higher engagement through AI-driven personalization. Data democratization made a big difference for their business.

Read more →
Education

CASE STUDY italki

Blueshift’s Intelligent Customer Engagement Platform helped italki improve student-teacher matching. italki used Blueshift to personalize recommendations based on user goals and proficiency. This led... to a 17.31% increase in new users' post-registration engagement. Dormant user re-engagement improved by 25%. One-time learners returning for another lesson within a month rose by 12.8%.

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Retail

CASE STUDY PRO Compression

Blueshift helped PRO Compression make email their main growth channel. The company faced challenges after iOS 15 privacy updates and needed a new strategy. With Blueshift and Alchemy Worx, they used ...advanced segmentation, journey builder, and AI features. PRO Compression saw a 42% increase in revenue, 64% more total clicks, and a 36% rise in average order value. The solution improved targeting, engagement, and campaign results.

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Retail

CASE STUDY Slickdeals

Blueshift helped Slickdeals use predictive AI to boost revenue and user engagement. Slickdeals used Blueshift’s platform for advanced segmentation, AI-powered personalization, and predictive analytic...s. They identified new power users and sent personalized messages at the right time and channel. Deal postings increased by 65%. Revenue also grew as more users engaged and shared deals.

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Video

Blueshift: Intelligent Customer Engagement: Made Simple

Video Thumbnail

Frequently Asked Questions(FAQ)

for Blueshift

What is Blueshift?

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.

Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.

What is Blueshift used for?

Blueshift is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Campaign Management and Advertisement .

What are the top features of Blueshift?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Blueshift.

Who uses Blueshift?

Blueshift is used by Financial Services, Internet and Education among other industries.

What are Blueshift alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Klaviyo and Stackadapt are popular alternatives for Blueshift.

Where is Blueshift located?

Blueshift is headquartered at San Francisco, CA.
lightning

Peers used Blueshift for engagement management and campaign management

Blueshift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)

Software Failure Risk Guidance

?

for Blueshift

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueshift

Blueshift Labs, Inc. News

Product

Blueshift launches flexible PCB material

Blueshift has launched PhaseBlue 1500, a new flexible PCB material designed for high-frequency communications. This advanced material features a nanoporous polyimide aerogel core, offering lightweight, flexible, and thermally stable properties. It integrates easily with existing PCB processes and is suitable for various applications, including aerospace and defense. PhaseBlue 1500 addresses environmental concerns and provides a reliable alternative to traditional PTFE-based substrates.

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Awards

Blueshifts Cross-channel Marketing Platform Named Leader in Winter 2025 by G2

Blueshift offers cross-channel marketing intelligence to understand customer journeys, featuring tools like campaign journeys, audience segmentation, and predictive audiences. It supports various channels including email, SMS, and WhatsApp, and serves industries like retail, finance, and healthcare.

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Awards

Blueshift Recognized as Industry Leader by G2 for Winter 2024

Blueshift has been recognized as an industry leader by G2 for Winter 2024.

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Customer

Customer Story Short | US News - Blueshift

US News used Blueshift's CDP to enhance customer engagement by creating personalized profiles and enabling marketers to utilize data effectively without technical assistance.

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Blueshift Labs, Inc. Profile

Company Name

Blueshift Labs, Inc.

Company Website

//blueshift.com

Year Founded

2014

HQ Location

San Francisco, CA

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES B