Customer stories

Product Business Settings

Blueshift is popular in Financial Services, Internet, and Education industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Other Demand Generation
Project Management
CRM
Conversion Rate Optimization

Blueshift Product Overview

Blueshift empowers businesses to automate cross-channel marketing campaigns, leveraging AI and a robust Customer Data Platform (CDP). This platform transforms customer data into actionable insights, enabling smarter and more personalized customer engagement. By integrating marketing automation, Blueshift facilitates intelligent decision-making throughout the customer journey. The platform's ability to connect with hundreds of tools ensures swift execution and real-time data actionability. Companies can enhance customer lifetime value and build lasting relationships by crafting impactful, data-driven campaigns. Blueshift supports global brands in creating high-performing marketing functions, positioning them for sustained growth and innovation.

How satisfied the customers are with Blueshift use-cases

Reviews

"Blueshift is an extension of our team. They are a true partner in strategy, ideation, and execution. Our strategy of driving more bookings through more emails, more segmentation, and more customization could not be achieved without Blueshift." - Laura Burch
"Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines." - Tyler Norris

Blueshift Customer Insights, Testimonials and Case Studies

How efficiently Does Blueshift manage your Engagement Management?

How does Blueshift address your Campaign Management Challenges?

How can Blueshift enhance your Communication Management process?

Why is Blueshift the best choice for Segmentation And Targeting?

What is Blueshift?

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.

Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.

What is Blueshift used for?

Blueshift is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Campaign Management and Advertisement .

What are the top features of Blueshift?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Blueshift.

Who uses Blueshift?

Blueshift is used by Financial Services, Internet and Education among other industries.

What are Blueshift alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Klaviyo and Stackadapt are popular alternatives for Blueshift.

Where is Blueshift located?

Blueshift is headquartered at San Francisco, CA.

36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueshift testimonial

Laura Burch

VP, Marketing

Suiteness

Blueshift is an extension of our team. They are a true partner in strategy, ideation, and execution. Our strategy of driving more bookings through more emails, more segmentation, and more customization could not be achieved without Blueshift. Testimonial By Laura Burch
Blueshift testimonial

Tyler Norris

Email & Loyalty Manager

Tuft & Needle

Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines. Testimonial By Tyler Norris
Blueshift testimonial

Mark Neary

eCRM Manager

Vouchercloud

We have up to 20,000 unique offers on our site at any given time, so the challenge I face is how do I balance sending the best message to as many users as possible when brands have paid for space and exposure versus the experience I want the user to have? I want to serve the right message to the us...er, but also respect and honor tenancy that’s been paid. So, Blueshift has helped us solve this problem by helping us send messages at the 1:1 level.

Testimonial By Mark Neary
CUSTOMERS TESTIMONIALS
Blueshift testimonial

Laura Burch

VP, Marketing

Suiteness

Blueshift is an extension of our team. They are a true partner in strategy, ideation, and execution. Our strategy of driving more bookings through more emails, more segmentation, and more customization could not be achieved without Blueshift. Testimonial By Laura Burch
Blueshift testimonial

Tyler Norris

Email & Loyalty Manager

Tuft & Needle

Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines. Testimonial By Tyler Norris
Blueshift testimonial

Mark Neary

eCRM Manager

Vouchercloud

We have up to 20,000 unique offers on our site at any given time, so the challenge I face is how do I balance sending the best message to as many users as possible when brands have paid for space and exposure versus the experience I want the user to have? I want to serve the right message to the us...er, but also respect and honor tenancy that’s been paid. So, Blueshift has helped us solve this problem by helping us send messages at the 1:1 level.

Testimonial By Mark Neary

Discovery Plus - Media & Publishing - Large

Blueshift helped Discovery Plus deliver real-time, personalized content recommendations to a global audience. Discovery Plus unified fragmented systems and automated campaigns across email, push, in-...app, and on-platform notifications. The platform enabled advanced segmentation and AI-powered personalization, reducing churn and increasing conversions. Integration with mParticle allowed Discovery Plus to map viewing behaviors and subscription data for better engagement. Blueshift's centralized decisioning engine scaled one-to-one personalization for millions of viewers.

Read on →

CarParts.com - Retail - Large

Blueshift helped CarParts.com boost customer engagement by 400%. The company used Blueshift's customer engagement platform to personalize product recommendations and automate multi-channel campaigns.... CarParts.com increased click-through rates and message volume by using advanced segmentation and testing. The platform saved the team 50 hours per week. CarParts.com improved retention and scaled marketing without extra engineering resources.

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Five Below - Retail

Blueshift helped Five Below use AI to personalize marketing across email, mobile, and web. Before Blueshift, Five Below sent the same emails to everyone and did a lot of manual work. With Blueshift, ...they unified customer data and automated cross-channel campaigns. They used AI to send targeted messages and product recommendations. This led to a 22% increase in sales and higher engagement.

Read on →

Zumper - Real Estate - Medium

Blueshift helped Zumper grow lead submissions by 384%. The real estate platform used predictive recommendations and AI-powered marketing to engage renters with personalized content. Zumper replaced i...ts in-house system with Blueshift to match users to apartments faster and at scale. The solution increased message volume by 198% and click-through rates by 128%. Personalized recommendations and dynamic campaigns improved renter engagement and discovery.

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OpenClassrooms - Education - Large

Blueshift helps OpenClassrooms deliver smart, cross-channel marketing to 2.5 million users. The platform unifies all customer data, making it easy to track communications and personalize student jour...neys. OpenClassrooms connects tools like Zendesk and Salesforce for a clean CRM database. Blueshift enables advanced segmentation and predictive recommendations. This drives better student engagement and supports graduation goals.

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Artifact Uprising - Retail - Medium

Blueshift helps Artifact Uprising use AI and personalization to improve customer engagement. The lean team uses Blueshift to scale campaigns and automate manual tasks. They use advanced segmentation ...and predictive intelligence to reach users at every stage. Blueshift powers all communications for Artifact Uprising. The company creates personalized recommendations for their customers.

Read on →

Blueshift: Intelligent Customer Engagement: Made Simple

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Peers used Blueshift for engagement management and campaign management

Blueshift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5

Read Reviews (208)
Analytics

4.30/5

Read Reviews (118)
Custom Reports

3.51/5

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5

Read Reviews (208)
Analytics

4.30/5

Read Reviews (118)
Custom Reports

3.51/5

Read Reviews (264)

Software Failure Risk Guidance

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for Blueshift

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueshift

Blueshift Labs, Inc. News

Product
 

Blueshift Launches the Next Era of Customer AI - PR Newswire

Blueshift has launched Compass and Launchpad, new AI agents designed to enhance customer engagement by reducing operational friction and enabling marketers to quickly create personalized campaigns. These tools, part of Blueshift's Customer AI suite, leverage AI to identify revenue opportunities and streamline campaign execution. They will be generally available in Spring 2026.

Product
 

Blueshift launches flexible PCB material

Blueshift has launched PhaseBlue 1500, a new flexible PCB material designed for high-frequency communications. This advanced material features a nanoporous polyimide aerogel core, offering lightweight, flexible, and thermally stable properties. It integrates easily with existing PCB processes and is suitable for various applications, including aerospace and defense. PhaseBlue 1500 addresses environmental concerns and provides a reliable alternative to traditional PTFE-based substrates.

Awards
 

Blueshifts Cross-channel Marketing Platform Named Leader in Winter 2025 by G2

Blueshift offers cross-channel marketing intelligence to understand customer journeys, featuring tools like campaign journeys, audience segmentation, and predictive audiences. It supports various channels including email, SMS, and WhatsApp, and serves industries like retail, finance, and healthcare.

Awards
 

Blueshift Recognized as Industry Leader by G2 for Winter 2024

Blueshift has been recognized as an industry leader by G2 for Winter 2024.

Blueshift Labs, Inc. Profile

Company Name

Blueshift Labs, Inc.

Company Website

//blueshift.com

Year Founded

2014

HQ Location

San Francisco, CA

Employees

11-50

Social

Financials

SERIES B