Opal Platform Overview

Opal-platform empowers marketers with AI-driven planning and visualization tools, trusted by brands like Target, Starbucks, and GM. This platform enhances brand building through advanced features.

Use Cases

Customers recommend Collaboration, Content Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Opal Platform.

Other use cases:

  • Campaign Management
  • Sending & Publishing Communications
  • Engaging On Social Media
  • Scheduling Post To Social Media
  • Training & Onboarding
  • Direct Marketing
  • Workflow Management
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Business Priorities

Improve Digital And Social Presence is the most popular business priority that customers and associates have achieved using Opal Platform.

Other priorities:

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Opal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Opal Platform works with different mediums / channels such as Social Media. Offline. and Point Of Sale.

Opal Platform's features include Dashboard. and Opal Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Opal Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Opal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns...." Peer review by Kenji Onozawa, Social Media Manager, Alaska Airlines

Opal Platform, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Opal Platform

Top Industries

  • Management Consulting
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Enterprise

Opal Platform is popular in Management Consulting, Marketing And Advertising, and Computer Software and is widely used by Small Business, and Enterprise,

Comprehensive Insights on Opal Platform Use Cases

Why is Opal Platform the best choice for Collaboration?

Why is Opal Platform the best choice for Content Management?

Why is Opal Platform the best choice for Channel Marketing?

What benefits does Opal Platform offer for Campaign Management?

How can Opal Platform enhance your Sending & Publishing Communications process?

11+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Opal Platform solved their Marketing Automation needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Retail

CASE STUDY Target

Target uses Opal for social content planning, ensuring a consistent brand experience across 1,900+ locations.

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Information Technology and Services

CASE STUDY Microsoft

Opal helped Microsoft Learn's Product Marketing team organize and speed up their content intake process. The team used Opal Stamps to create templates for different content requests, making intake fa...ster and more consistent. They replaced spreadsheets with a central content calendar and used Opal Presentations to save time on building decks. As a result, content production time dropped from 3 weeks to 5 days, and approval time was cut by 50%. The team could launch 60-piece content blitzes in just 48 hours for major events.

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Financial Services

CASE STUDY National Savings and Investments (NS&I)

NS&I boosted content creation efficiency by 40% using Opal, enhancing team collaboration and marketing outcomes.

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Financial Services

CASE STUDY SAP Concur

Opal helped SAP Concur manage social media content for 17 global markets. Before Opal, the team struggled with localization and lacked oversight. With Opal, they centralized planning, review, and app...roval, using Boards for each market. This cut production time for regional content by about 30%. The team now repurposes 50% of content, saving time and boosting demand generation. Opal's tools improved communication, visibility, and content reuse for SAP Concur's marketing team.

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Information Technology and Services

CASE STUDY SAP Concur

SAP Concur effectively manages global social media content, improving engagement and reach with multiformat strategies.

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Entertainment

CASE STUDY PrizePicks

Opal helped PrizePicks boost their social media content production. The PrizePicks team needed a central place to plan and review content. They used Opal's Boards to organize and approve content for ...two teams. Opal AI gave them new content ideas and helped edit copy. With Opal, PrizePicks increased content output by 400%, from 200 to 1,000 pieces per month. They also reduced emergency edits and retractions by 95%.

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lightning

Peers used Opal Platform for collaboration and content management

Opal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Opal Platform

Top Failure Risks for Opal Platform

Opal News

Brand Futures: New York, 2024

Brand Futures: New York brought connections and genuinely interesting thought leadership content – all with the backdrop of a summertime atmosphere. On Wednesday, June 12, we brought marketers and communicators from New York’s top brands together to discuss the state of our industries – and what’s next! One guest offered this assessment of Brand Futures: […]

The post Brand Futures: New York, 2024Â appeared first on Opal.

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Augmenting Workfront with Opal’s Visual Capabilities

Workfront is a powerful task management tool that makes coordinating projects and assignments for a large team easier. These capabilities have made Workfront a popular choice for enterprise marketing and communications organizations. However, even the most passionate proponents of Workfront acknowledge that it’s not a particularly visual platform. Since understanding their audience experience is a […]

The post Augmenting Workfront with Opal’s Visual Capabilities appeared first on Opal.

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Marketing Team Management Software Must-Haves

Leading a marketing team requires the balance of being able to manage the workflows of an often very busy team – while also being able to critique marketing work. These are two very different functions that are both equally necessary to succeed as a marketing manager. Managers need marketing team management software that provides features […]

The post Marketing Team Management Software Must-Haves appeared first on Opal.

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Visual Marketing Platform + Efficiency Drivers

That’s why contributors love Opal â˜�ï¸� Opal provides two distinct value points for marketing doers. One, Opal is a visual marketing platform through which to visualize content and the context around it. Two, Opal offers several exclusive features that enable marketers to be more efficient in their daily workflow, accomplished through cutting busywork.    If you’re […]

The post Visual Marketing Platform + Efficiency Drivers appeared first on Opal.

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Opal Profile

Company Name

Opal

Company Website

//workwithopal.com

HQ Location

1060 NW 9th Avenue, Portland, OR 97209, US

Employees

101-250

Social

Linkedin Twitter

Financials

SERIES B