Opal Platform Overview
This is a summary of the comprehensive capabilities and benefits of Opal Platform based on over 140 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Opal Platform, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Opal Platform is right for your needs? Our Cuspera AI engine can evaluate how Opal Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.
Opal Platform supports business activities such as:
- Collaboration
- Content Management
- Channel Marketing
- Campaign Management
- Sending & Publishing Communications
Opal Platform can help you with many business goals, such as Improve Digital And Social Presence. It can help manage these activities if you use Social Media Offline and Point Of Sale for these needs. As a solution, Opal Platform's capabilities include Dashboard.
Opal Platform Management Consulting Vertical is its biggest customer base.
Reviews
"...This week, we re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world s most exceptional brands...." [Customer Spotlight] Marketing Platform Scales Education Program with On-Demand, Interactive Content
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Opal Platform solved their Marketing Automation needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Improve Digital And Social Presence is the most popular business priority peers achieved using Opal Platform.
Use Cases
Peers recommend Collaboration , Content Management , Channel Marketing , as the business use cases that they have been most satisfied while using Opal Platform.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Collaboration with Social Media |
4.87/5 ★ |
"...This week, we re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world s most exceptional brands...." [Customer Spotlight] Marketing Platform Scales Education Program with On-Demand, Interactive Content |
| Content Management with Social Media |
4.86/5 ★ |
"...For social content posting and planning...." Peer review by Teena Thach, Associate Community Manager, Starbucks |
| searching for content |
4.46/5 ★ |
"...High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels...." Peer review by Kelly Rigotti, Director of Digital Marketing, SAP Concur |
| content publishing |
4.16/5 ★ |
"...and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it...." Peer review by Kelly Rigotti, Director of Digital Marketing, SAP Concur |
| content tracking |
3.88/5 ★ |
"...Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment...." Peer review by Vice-President in Marketing |
| content curation |
3.88/5 ★ |
"...High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels...." Peer review by Kelly Rigotti, Director of Digital Marketing, SAP Concur |
| Channel Marketing with Offline and Point Of Sale |
4.72/5 ★ |
"...The Opal StoryFirst framework enables teams with a dedicated environment to create, visualize, align and deploy campaigns across all marketing channels, reducing complexity and connecting teams for better marketing results. ..." 2020 Best Tech Startups in Oregon |
| PEER EXPERIENCES | |
|---|---|
| Collaboration with Social Media |
4.87/5 ★ |
"...This week, we re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world s most exceptional brands...." [Customer Spotlight] Marketing Platform Scales Education Program with On-Demand, Interactive Content |
|
| Content Management with Social Media |
4.86/5 ★ |
"...For social content posting and planning...." Peer review by Teena Thach, Associate Community Manager, Starbucks |
|
| searching for content |
4.86/5 ★ |
| content publishing |
4.86/5 ★ |
| content tracking |
4.86/5 ★ |
| content curation |
4.86/5 ★ |
| Channel Marketing with Offline and Point Of Sale |
4.72/5 ★ |
"...The Opal StoryFirst framework enables teams with a dedicated environment to create, visualize, align and deploy campaigns across all marketing channels, reducing complexity and connecting teams for better marketing results. ..." 2020 Best Tech Startups in Oregon |
|
11+ more Business Use Cases
Our AI advisor, Wyz, harnessed 140 insights from peers and experts to help you assess how these Opal Platform use cases fit your Marketing Automation needs.
Popular Business Setting
for Opal Platform
Top Industries
- Management Consulting
- Marketing and Advertising
- Computer Software
Popular in
- Small Business
- Enterprise
Peers used Opal Platform to Improve digital and social presence
Peer and Expert Opinion on Features
for Opal Platform
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (6) |
IT and Other Capabilities
for Opal Platform
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (1) |
| Data Import | Read Reviews (5) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (1) |
| Data Import | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (23) |
| Analytics | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (23) |
| Analytics | Read Reviews (3) |
Software Failure Risk Guidance
?for Opal Platform
Top Failure Risks for Opal Platform
Vendor Profile Details
Company Name
Opal
Company Website
https://www.workwithopal.com/HQ Location
1060 NW 9th Avenue, Portland, OR 97209, US
Employees
101-250
Social
Financials
SERIES B
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