Opal Platform Overview

Opal-platform empowers marketers with AI-driven planning and visualization tools, trusted by brands like Target, Starbucks, and GM. This platform enhances brand building through advanced features.

Use Cases

Customers recommend Collaboration, Content Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Opal Platform.

Other use cases:

  • Campaign Management
  • Sending & Publishing Communications
  • Engaging On Social Media
  • Scheduling Post To Social Media
  • Training & Onboarding
  • Direct Marketing
  • Workflow Management
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Business Priorities

Improve Digital And Social Presence is the most popular business priority that customers and associates have achieved using Opal Platform.

Other priorities:

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Opal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Opal Platform works with different mediums / channels such as Social Media. Offline. and Point Of Sale.

Opal Platform's features include Dashboard. and Opal Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Opal Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Opal is a marketing collaboration platform that, according to the vendor tears down silos and enables teams with a dedicated environment to strategically plan, create, visualize, align and deploy campaigns across all marketing channels...." Peer review

Opal Platform, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Opal Platform

Top Industries

  • Management Consulting
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Enterprise

Opal Platform is popular in Management Consulting, Marketing And Advertising, and Computer Software and is widely used by Small Business, and Enterprise,

Comprehensive Insights on Opal Platform Use Cases

Why is Opal Platform the best choice for Collaboration?

Why is Opal Platform the best choice for Content Management?

How can Opal Platform optimize your Channel Marketing Workflow?

What solutions does Opal Platform provide for Campaign Management?

Why is Opal Platform the best choice for Sending & Publishing Communications?

11+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Opal Platform solved their Marketing Automation needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Information Technology and Services

CASE STUDY Microsoft

Opal helped Microsoft Product Marketing team organize and speed up content intake and planning. The team used Opal Stamps to standardize requests and workflows. They replaced spreadsheets and emails ...with a central visual calendar. Content production time dropped from 3 weeks to 5 days. The team saved 50 hours per month and cut approval time by 50%. Microsoft now produces more content in less time for major events like Ignite and Build.

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Information Technology and Services

CASE STUDY Microsoft

Opal helped Microsoft solve their content performance tracking challenge. The communications team needed a way to see how different topics performed and how amplification impacted results. Opal built... a custom system using nested labels to connect content pillars with performance data. This let Microsoft analyze and optimize their content strategy in real time. As a result, social media traffic to blog posts increased by 144% after using Opal.

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Retail

CASE STUDY INTERMIX

Opal helped INTERMIX improve their omnichannel marketing. Before Opal, INTERMIX used manual workflows and email threads, causing missed deadlines and mistakes. With Opal, INTERMIX reduced content bui...ld time by 50% and approval times by 94%. They increased on-time campaign launches by 95%. The team now saves 15-20 hours each week. Opal gives INTERMIX one place for all marketing work, making the team faster and more efficient.

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Apparel & Fashion

CASE STUDY Madhappy

Opal helped Madhappy solve content planning and alignment problems. The marketing team used to work in silos and struggled to track content status. With Opal, they brought all content planning and re...views into one place. This saved about 25 hours per month on content reviews. Content approvals became 40% faster. The team now works more efficiently and keeps better records of campaigns.

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Entertainment

CASE STUDY PrizePicks

Opal helped PrizePicks boost their social media content production. The PrizePicks team needed a central place to plan and review content. They used Opal's Boards to organize and approve content for ...two teams. Opal AI gave them new content ideas and helped edit copy. With Opal, PrizePicks increased content output by 400%, from 200 to 1,000 pieces per month. They also reduced emergency edits and retractions by 95%.

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Retail

CASE STUDY Target

Opal helps Target plan and manage social media content. Target needed to keep its brand message consistent across many teams and channels. Opal gives all social teams visibility into content before i...t goes live. This stops mixed messages and saves time. Target uses features like nested labels and Stamps to speed up content creation and reduce errors. Opal helps Target create thousands of social moments each year and keeps the brand unified online.

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lightning

Peers used Opal Platform for collaboration and content management

Opal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Opal Platform

Top Failure Risks for Opal Platform

Opal News

Brand Futures: New York, 2024

Brand Futures: New York brought connections and genuinely interesting thought leadership content – all with the backdrop of a summertime atmosphere. On Wednesday, June 12, we brought marketers and communicators from New York’s top brands together to discuss the state of our industries – and what’s next! One guest offered this assessment of Brand Futures: […]

The post Brand Futures: New York, 2024Â appeared first on Opal.

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Augmenting Workfront with Opal’s Visual Capabilities

Workfront is a powerful task management tool that makes coordinating projects and assignments for a large team easier. These capabilities have made Workfront a popular choice for enterprise marketing and communications organizations. However, even the most passionate proponents of Workfront acknowledge that it’s not a particularly visual platform. Since understanding their audience experience is a […]

The post Augmenting Workfront with Opal’s Visual Capabilities appeared first on Opal.

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Marketing Team Management Software Must-Haves

Leading a marketing team requires the balance of being able to manage the workflows of an often very busy team – while also being able to critique marketing work. These are two very different functions that are both equally necessary to succeed as a marketing manager. Managers need marketing team management software that provides features […]

The post Marketing Team Management Software Must-Haves appeared first on Opal.

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Visual Marketing Platform + Efficiency Drivers

That’s why contributors love Opal â˜�ï¸� Opal provides two distinct value points for marketing doers. One, Opal is a visual marketing platform through which to visualize content and the context around it. Two, Opal offers several exclusive features that enable marketers to be more efficient in their daily workflow, accomplished through cutting busywork.    If you’re […]

The post Visual Marketing Platform + Efficiency Drivers appeared first on Opal.

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Opal Profile

Company Name

Opal

Company Website

//workwithopal.com

HQ Location

1060 NW 9th Avenue, Portland, OR 97209, US

Employees

101-250

Social

Linkedin Twitter

Financials

SERIES B