Opal Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Opal helped Microsoft Learn's Product Marketing team organize and speed up their content intake process. The team used Opal Stamps to create templates for different content requests, making intake fa...ster and more consistent. They replaced spreadsheets with a central content calendar and used Opal Presentations to save time on building decks. As a result, content production time dropped from 3 weeks to 5 days, and approval time was cut by 50%. The team could launch 60-piece content blitzes in just 48 hours for major events.
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Opal helped SAP Concur manage social media content for 17 global markets. Before Opal, the team struggled with localization and lacked oversight. With Opal, they centralized planning, review, and app...roval, using Boards for each market. This cut production time for regional content by about 30%. The team now repurposes 50% of content, saving time and boosting demand generation. Opal's tools improved communication, visibility, and content reuse for SAP Concur's marketing team.
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Opal helped PrizePicks boost their social media content production. The PrizePicks team needed a central place to plan and review content. They used Opal's Boards to organize and approve content for ...two teams. Opal AI gave them new content ideas and helped edit copy. With Opal, PrizePicks increased content output by 400%, from 200 to 1,000 pieces per month. They also reduced emergency edits and retractions by 95%.
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Opal helped INTERMIX improve their omnichannel marketing. Before Opal, INTERMIX used manual workflows and email threads, causing missed deadlines and mistakes. With Opal, INTERMIX reduced content bui...ld time by 50% and approval times by 94%. They increased on-time campaign launches by 95%. The team now saves 15-20 hours each week. Opal gives INTERMIX one place for all marketing work, making the team faster and more efficient.
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Opal helped Madhappy solve content planning and alignment problems. The marketing team used to work in silos and struggled to track content status. With Opal, they brought all content planning and re...views into one place. This saved about 25 hours per month on content reviews. Content approvals became 40% faster. The team now works more efficiently and keeps better records of campaigns.
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Opal helped Microsoft solve their content performance tracking challenge. The communications team needed a way to see how different topics performed and how amplification impacted results. Opal built... a custom system using nested labels to connect content pillars with performance data. This let Microsoft analyze and optimize their content strategy in real time. As a result, social media traffic to blog posts increased by 144% after using Opal.
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