Opal Platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Opal helped Microsoft Product Marketing team organize and speed up content intake and planning. The team used Opal Stamps to standardize requests and workflows. They replaced spreadsheets and emails ...with a central visual calendar. Content production time dropped from 3 weeks to 5 days. The team saved 50 hours per month and cut approval time by 50%. Microsoft now produces more content in less time for major events like Ignite and Build.
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Opal helps Target plan and manage social media content. Target needed to keep its brand message consistent across many teams and channels. Opal gives all social teams visibility into content before i...t goes live. This stops mixed messages and saves time. Target uses features like nested labels and Stamps to speed up content creation and reduce errors. Opal helps Target create thousands of social moments each year and keeps the brand unified online.
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Opal helped Microsoft solve their content performance tracking challenge. The communications team needed a way to see how different topics performed and how amplification impacted results. Opal built... a custom system using nested labels to connect content pillars with performance data. This let Microsoft analyze and optimize their content strategy in real time. As a result, social media traffic to blog posts increased by 144% after using Opal.
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Opal helped Madhappy solve content planning and alignment problems. The marketing team used to work in silos and struggled to track content status. With Opal, they brought all content planning and re...views into one place. This saved about 25 hours per month on content reviews. Content approvals became 40% faster. The team now works more efficiently and keeps better records of campaigns.
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Opal helped INTERMIX improve their omnichannel marketing. Before Opal, INTERMIX used manual workflows and email threads, causing missed deadlines and mistakes. With Opal, INTERMIX reduced content bui...ld time by 50% and approval times by 94%. They increased on-time campaign launches by 95%. The team now saves 15-20 hours each week. Opal gives INTERMIX one place for all marketing work, making the team faster and more efficient.
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Opal helped Microsoft Learn's Product Marketing team organize and speed up their content intake process. The team used Opal Stamps to create templates for different content requests, making intake fa...ster and more consistent. They replaced spreadsheets with a central content calendar and used Opal Presentations to save time on building decks. As a result, content production time dropped from 3 weeks to 5 days, and approval time was cut by 50%. The team could launch 60-piece content blitzes in just 48 hours for major events.
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