Airtable Overview

Airtable empowers businesses to redefine their project management strategies by leveraging a low-code platform that facilitates the creation of next-generation applications. This tool allows organizations to move beyond traditional, rigid systems and operationalize critical data, enhancing workflow efficiency with AI-driven insights. Airtable's flexibility supports agility at scale, enabling functions across diverse industries to adapt quickly to market trends and demands. With the capability to create and evolve apps instantly, businesses can manage and govern their applications with measurable results. A notable feature is the democratization of development, making it accessible to a broader range of users, which is highlighted by its adoption by over 500,000 organizations worldwide.

Use Cases

Customers recommend Collaboration, Workflow Management, Content Management, as the business use cases that they have been most satisfied with while using Airtable.

Other use cases:

  • Social Media Management
  • Communication Management
  • Contact List Management
  • Engagement Management
  • Campaign Management
  • Event Management
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Airtable.

Other priorities:

  • Improve Internal Communications
  • Launch New Products
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve ROI
  • Improve Efficiency
  • Shorten Ramp Up Time
  • Build Brand Awareness
  • Improve Consistency
  • Improve Brand Engagement
See all business priorities See less business priorities

Airtable Use-Cases and Business Priorities: Customer Satisfaction Data

Airtable works with different mediums / channels such as Social Media.

Airtable's features include Recording, Templates, Personalization, etc. and Airtable support capabilities include Chat Support, Email Support, Phone Support, etc. also Airtable analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were spending so much time trying to find information that by the time we found it, the opportunity had passed." - Tanya Smallwood

Peer review evidence (same sources as the product rating summary)

"...It's easy to collaborate with your team, and keeps everyone on the same page...." Peer review by Danica R
"...If your work fits neatly into a workflow that is served by other larger CRMs and database systems, you may not need Airtable...." Peer review by Daniel Adams, Planning Director, Harbor District, Inc.
"...Twilio's CMS, Britannica's Content Management System, and Yext's Competitor Analysis Tracker - say what?!..." Peer review by Christopher C., Marketing Manager, Information Technology and Services

Airtable, Prism PPM (formerly WorkOtter), TeamGantt, ClickUp, MeisterTask, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Airtable is a low-code platform for building next-gen apps. It operationalizes critical data and reimagines workflows with AI.

Popular Business Setting

for Airtable

Top Industries

  • Non-Profit Organization Management
  • Education
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Airtable is popular in Non-Profit Organization Management, Education, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Airtable Customer wins, Customer success stories, Case studies

What benefits does Airtable offer for Collaboration?

What makes Airtable ideal for Workflow Management?

Why is Airtable the best choice for Content Management?

Why is Airtable the best choice for Social Media Management?

How can Airtable enhance your Communication Management process?

11 buyers and buying teams have used Cuspera to assess how well Airtable solved their Project Management needs. Cuspera uses 13821 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Airtable testimonial

Tanya Smallwood

Director of Product Development

Frame.io

We were spending so much time trying to find information that by the time we found it, the opportunity had passed. Testimonial By Tanya Smallwood
Airtable testimonial

Korin Thorig

VP of Creative Operations

West Elm

I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Airtable testimonial

Rose Serafini

Senior Solutions Architect

Zendesk

Airtable has actually given us visibility into the data to understand where our time is best spent. Testimonial By Rose Serafini
CUSTOMERS TESTIMONIALS
Airtable testimonial

Tanya Smallwood

Director of Product Development

Frame.io

We were spending so much time trying to find information that by the time we found it, the opportunity had passed. Testimonial By Tanya Smallwood
Airtable testimonial

Korin Thorig

VP of Creative Operations

West Elm

I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Airtable testimonial

Rose Serafini

Senior Solutions Architect

Zendesk

Airtable has actually given us visibility into the data to understand where our time is best spent. Testimonial By Rose Serafini
 

Hearst Magazines - Media Production - Large

New York, USA

Airtable helped Hearst Magazines merge product teams and streamline global operations. The company built a central publishing ecosystem, connecting over 300 team members worldwide. Airtable enabled r...eal-time collaboration, flexible workflows, and seamless onboarding for new acquisitions. By integrating with Google Analytics, Hearst gained deep insights into audience preferences. The result is faster publishing, improved content strategy, and unified communication across all brands.

 

The Op Games - Entertainment - Medium

Southern California, USA

Airtable helped The Op Games speed up game launches by 10x. The company unified fragmented workflows and replaced six tools with one platform. AI agents now review thousands of game submissions and s...ummarize key details. Playtester feedback is structured and actionable. Vendor management is faster, saving up to 10 hours a week. Teams stay aligned with a single source of truth for all operations.

 

eBay - Internet - Very Large

San Jose, USA

Airtable's ProductCentral helped eBay process over 1 million customer insights instantly. Feedback triage dropped from four weeks to minutes, and issue resolution time fell from nine months to days. ...AI-powered workflows now tag, translate, and route feedback in real time. Product managers and engineers focus on improvements, not manual sorting. eBay delivers fixes and enhancements to buyers and sellers much faster.

 

Fanatics Betting and Gaming - Media And Entertainment - Large

Jacksonville, USA

Airtable helped Fanatics Betting and Gaming unify 11+ teams in one platform. The company used Airtable to manage over 100 creative briefs at once and save hundreds of hours with automated playbooks. ...Real-time content updates and AI-powered news alerts kept their sportsbook and casino apps accurate and compliant. Compliance audits now take minutes, not days. Airtable agents automate updates, making every campaign smarter and faster.

 

Red Bull - Consumer Goods - Very Large

Fuschl am See, Austria

Airtable helped Red Bull save 70-80% of time on key processes. Over 1,700 employees now use Airtable for media asset management, program tracking, and facility planning. The platform made GDPR compli...ance easier by automating data workflows. Teams can build and customize solutions without IT help. Airtable's user-friendly design led to fast adoption across departments.

 

Virgin Voyages - Hospitality - Large

Plantation, USA

Virgin Voyages used Airtable to manage thousands of brand assets and coordinate over 80 marketers. Before Airtable, teams struggled with scattered documents and slow reporting. Airtable unified campa...ign planning, production logistics, and asset management. Weekly reporting time dropped by 90% with automation. The team launched its first global campaign without agency support, saving six figures and gaining creative control.

Airtable app quick start walkthrough

Video Thumbnail

Frequently Asked Questions(FAQ)

for Airtable

What is Airtable?

Airtable is a cloud-based collaboration tool that leverages the features of database and applies to a spreadsheet. It is primarily used by the developers and project management teams to organize data, collaborate and build custom applications without the requirement to code.

Some of the features offered by this platform include file attachments, calendars, kanban card stacks, Content management, content marketing, CRM, database management, digital asset management, lead management, product management, real estate CRM, task management, and workflow management.

Airtable offers integration with applications like Dropbox, Evernote, Box and Google Drive. It facilitates creation of a database, defining of column types, addition of new records, linking of tables and publishing. The tool tracks changes made by different users and also provides a chat facility to help users communicate while working on the tables.

What is Airtable used for?

Airtable is a Project Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Collaboration, Workflow Management and Content Management .

What are the top features of Airtable?

Recording, Templates and Personalization are some of the top features of Airtable.

Who uses Airtable?

Airtable is used by Non-Profit Organization Management, Education and Computer Software among other industries.

What are Airtable alternatives?

Prism PPM (Formerly WorkOtter), TeamGantt, ClickUp and MeisterTask are popular alternatives for Airtable.

Where is Airtable located?

Airtable is headquartered at San Francisco USA.
lightning

Peers used Airtable for collaboration and workflow management

Airtable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

1.17/5

Read Reviews (7)
Analytics

4.09/5

Read Reviews (249)
Custom Reports

3.87/5

Read Reviews (2663)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

1.17/5

Read Reviews (7)
Analytics

4.09/5

Read Reviews (249)
Custom Reports

3.87/5

Read Reviews (2663)

Software Failure Risk Guidance

?

for Airtable

Overall Risk Meter

Low Medium High

Top Failure Risks for Airtable

Airtable News

M&A

Airtable Acquires Dopt to Enhance No-Code AI Solutions - Airtable

Airtable has acquired Dopt, an AI-powered onboarding platform, to enhance its no-code AI solutions for enterprises. This acquisition aims to integrate Dopt's expertise in AI-driven user activation and product growth with Airtable's platform, enabling businesses to build intelligent, AI-driven applications. The Dopt team will join Airtable's AI Pillar, contributing to the development of AI products and no-code tools.

Product

The New Airtable: Bringing AI to Enterprise Operations - Airtable

Airtable has launched new capabilities, including the App Library and HyperDB, to enhance enterprise operations with AI. The App Library allows for the creation and customization of AI-powered applications, while HyperDB enables access to large datasets for business functions. These innovations aim to streamline digital operations and empower users to build AI solutions tailored to their workflows.

Product

Build breakthrough products with Airtable ProductCentral - Airtable

Airtable has launched ProductCentral, an AI-powered solution that unifies the entire product development process. It integrates customer insights, product roadmaps, and strategic goals into a single platform, enhancing collaboration and efficiency. Major organizations like JetBlue and BlackRock have already adopted it, achieving significant improvements in product velocity and innovation.

Product

Airtable just launched an AI platform that could change how you work - VentureBeat

Airtable has launched an AI platform potentially transforming work processes, enhancing efficiency and productivity.

Airtable Profile

Company Name

Airtable

Company Website

https://www.airtable.com/

Year Founded

2013

HQ Location

San Francisco USA

Employees

51-100

Social

Financials

SERIES F