Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...and I really like how I can see past ads from competitors. . ...." Peer review by Pavel N., Data Analyst, Telecommunications

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How does Comscore facilitate Engagement Management?

What benefits does Comscore offer for Sending & Publishing Communications?

What makes Comscore ideal for Public Relations?

What makes Comscore ideal for Media Planning?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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Forever Network - Media Production

Comscore Social helped Forever Network, a sports media group, expand from Australia to the U.S. They needed to measure social media performance and stay competitive. Comscore Social gave them daily b...enchmarking reports and audience engagement data. From 2022 to 2023, their total social engagement grew by 117%, with another 15% increase in 2024. Their ranking in the U.S. Media 100 Index improved from #30 to #22, and from #10 to #8 among U.S. exclusive sports publishers.

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An agency (unnamed) - Marketing And Advertising

Comscore CCR helped an agency improve a financial campaign. The agency used CCR’s market-level measurement to find underexposed markets. They shifted ad budgets to boost delivery in these areas. In N...ew York, reach was 13% higher than in Los Angeles. The agency used these insights to optimize spend and increase campaign impact.

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A multi-national pharmaceutical company - Pharmaceuticals

Comscore Campaign Ratings helped a multi-national pharmaceutical company target high-income households. The company used extended demographics to segment audiences by income, race, and presence of ch...ildren. They identified publisher partners that best reached high-income households. Over 63% of campaign impressions went to households earning $75k or more. Some partners achieved a 7% higher reach to this group than others. The company increased spend on top-performing networks to improve future campaign results.

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A top market TV station - Media Production

Comscore's MMX and Plan Metrix solutions helped a top market TV station find key automotive insights for local dealerships. The station used these tools to show their audience was the best digital ch...oice for reaching auto intenders, especially electric vehicle buyers. The data showed the station's audience was unique compared to auto information sites. The station used these insights to help auto dealers target new buyers and to train their sales teams.

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H&L Partners - Marketing And Advertising

Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual audiences to match cookie-based targeting ...performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Partnership

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

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Financial

Comscore Reports Third Quarter 2025 Results

Comscore Reports Third Quarter 2025 Results

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Executive

Comscore appoints Vivek Jaiswal as Country Manager for APAC

Comscore appoints Vivek Jaiswal as Country Manager for APAC

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Financial

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO