Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Comscore is an invaluable partner to our business, and their incredibly detailed TV reports and data have helped our team drive more strategic advertising decisions and improved campaign performance...." Peer review by Hillary Thompson, Media Director, Borgmeyer Marketing Group

Peer review evidence (same sources as the product rating summary)

"...Personalized ads that fit the viewer s preferences will most likely trigger a response among adults too. ..." 23+ Useful YouTube Advertising Stats for Marketers
"...According to ComScore, brand engagement grows by 28% when the customers are exposed to branded marketing content mixed with user-generated content...." Top 7 Social Media Trends To Watch Out For In 2019
"...In late 2017, comScore introduced a free viewability platform for advertisers and publishers...." How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

What makes Comscore ideal for Engagement Management?

What Are the key features of Comscore for Sending & Publishing Communications?

What benefits does Comscore offer for Public Relations?

How can Comscore enhance your Media Planning process?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Advaya Capital LLC - Private Equity - Medium

Advaya Capital LLC acquired Comscore Movies from comScore, Inc ...

New York, USA

Advaya Capital LLC acquired Comscore Movies from Comscore, Inc. for $70 million. The acquisition includes Comscore's box office data business, which will revert to its original name, Rentrak. This mo...ve aims to strengthen Advaya's position in the entertainment analytics sector.

Read on →
 

Comscore signs 15+ local measurement clients

Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

Read on →
 

Comscore Continues Building Momentum in Local Measurement Through New ...

Comscore has secured agreements with over 15 broadcast clients, including Sinclair Broadcast Group and Cox Media Group, to enhance local measurement capabilities. This expansion reflects a growing de...mand for modern cross-platform measurement solutions that align with evolving audience behaviors across TV and digital platforms. The multi-year contracts highlight Comscore's strategic role in national advertising strategies.

Read on →
 

A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track ad delivery across all platforms and confirm that over 85% of impre...ssions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance.

Read more →
 

A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to monitor campaign reach and frequency in real time. CCR reporting confir...med that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to audiences aged 21+ and YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.

Read more →
 

A major programmatic DSP - Marketing And Advertising - Large

Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach in local markets. The DSP used CCR Local to find audiences not exposed on linear TV. Platform-specific reporting sh...owed how digital targeting increased reach and unique audience size. In Miami, the campaign drove 9% more linear incrementality than in Chicago. The DSP used these insights to re-allocate spend and improve ROI.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Billing

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Product

Comscore Announces Integration of Proximic Contextual and Id-Free ...

Comscore has integrated Proximic's contextual and Id-Free solutions to enhance its media measurement capabilities. This integration aims to improve contextual advertising and privacy-focused media measurement across platforms.

Read more →
Product

Comscore Announces Native Availability of Proximic by Comscore ...

Comscore has integrated its Proximic by Comscore contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to engage in privacy-oriented targeting across CTV, web, and mobile platforms, enhancing their reach and outcomes without traditional identifiers. The initiative addresses identity disruption challenges, enabling effective audience strategies in premium environments.

Read more →
Product

Comscore Announces Partnership with Amazon DSP to Expand Content ...

Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward, high-performance targeting across CTV and web and mobile inventory. It aims to enhance campaign performance by extending reach to non-endemic audiences and improving addressability in premium environments.

Read more →
Product

Comscore Announces Partnership with Amazon DSP to Expand Content ...

Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward targeting across CTV and web and mobile inventory, enhancing audience strategies and driving measurable outcomes. The move aims to address identity disruption challenges and improve reach and performance in premium media environments.

Read more →

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO