Customer stories

Product Business Settings

Comscore is popular in Marketing And Advertising, Media Production, and Internet industries and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Product Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

How satisfied the customers are with Comscore use-cases

Reviews

"...It is also a great planning tool to determine best partners/publishers to do business with to meet your clients' goals (e.g. demo & reach/frequency)...." Peer review by Agency

Comscore Customer Insights, Testimonials and Case Studies

What makes Comscore ideal for Engagement Management?

How efficiently Does Comscore manage your Sending & Publishing Communications?

What solutions does Comscore provide for Public Relations?

How can Comscore optimize your Media Planning Workflow?

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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A digital payment company - Financial Services

Comscore's custom e-commerce measurement solution helped a digital payment company compare online checkout conversion rates. The company wanted to show merchants the benefit of using its payment meth...od. Comscore tracked user behavior across online retailers. The data showed the client's payment method converted at 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.

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The Shade Room - Media Production

Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room wanted to see how well they drove engagement compared to others. Comscor...e used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.

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OMtd & OPAD Media - Marketing And Advertising

Proximic by Comscore helped OMtd & OPAD Media improve ad targeting without using IDs. The solution used ID-free Predictive Audiences in a brand awareness campaign. It was tested against two cookie-ba...sed solutions. Proximic delivered higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and save money.

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Centro - Marketing And Advertising

Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.

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lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Subscriptions

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Financial
 

Comscore to Announce Fourth Quarter and Full Year 2025 Financial Results

Comscore will announce its fourth quarter and full year 2025 financial results on March 17, 2026, via a conference call.

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Financial
 

Comscore Q4 2025 financial results call Mar. 17

Comscore will announce its Q4 2025 financial results on March 17.

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Partnership
 

Comscore and Yahoo DSP Partner to Advance CTV Political Advertising...

Comscore and Yahoo DSP have formed a partnership to enhance political advertising on Connected TV (CTV) with the introduction of Proximic Political Audiences. This collaboration aims to unify linear and streaming campaign strategies, providing political advertisers with tools to optimize voter engagement for the 2026 election cycle. The partnership leverages Comscore's local market measurement expertise and Yahoo DSP's platform to improve cross-platform coordination and advertising effectiveness.

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Product
 

Comscore Launches Audio Targeting and Measurement Capabilities... - Comscore, Inc. - comScore

Comscore has launched new audio targeting and measurement capabilities on The Trade Desk platform, enhancing advertisers' ability to plan, target, and measure audio inventory, including streaming audio and podcasts. This integration allows advertisers to activate AI-powered predictive audiences and contextual segments, offering privacy-conscious solutions without relying on user IDs. The initiative highlights the growing importance of audio in digital media and aims to provide advertisers with improved cross-platform support and incremental reach.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO