Comscore: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Comscore
Brand: Comscore
Rating: 4.2 (1129 reviews)

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(1129)

Trusted currency for planning, transacting, and evaluating media across platforms.

AI Powered

Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

Public Relations
Media Planning
Digital Marketing
Channel Marketing
Forecasting
Social Media Analytics
Content Management

See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

Improve ROI
Launch New Products
Establish Thought Leadership
Acquire Customers
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Improve Efficiency
Improve Visibility
Manage Risk
Scale Best Practices

See all business priorities See less business priorities

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients...." Peer review by Courtney H., Media Coordinator, Marketing and Advertising

Comscore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

Marketing and Advertising
Media Production
Internet

Popular in

Mid Market
Large Enterprise
Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How does Comscore address your Advertisement Challenges?

Comscore helps companies understand their online advertising efforts. It provides data about visitor trends, competitor advertising, and audience demographics. Comscore also helps companies build advertising campaigns that reach specific consumers. However, Comscore is limited in its ability to track programmatic traffic.

"...The Trailblazing, Candy-Colored History of the Online Banner Ad...." Digital in Focus

Read Reviews

Why is Comscore the best choice for Engagement Management?

Comscore Engagement Management helps businesses understand user behavior and engagement across various platforms, including mobile apps, websites, and connected television. This data enables businesses to optimize their content and advertising strategies for greater user engagement. However, Comscore's insights are limited to user behavior and do not include information on the reasons behind their choices.

"...As Tim Pool explains in the video above, digital media companies adjust their traffic and engagement by acquiring clickbait-heavy platforms and folding that audience into their brand...." How media sites inflate traffic stats and why it never works out

Read Reviews

What makes Comscore ideal for Sending & Publishing Communications?

How does Comscore facilitate Public Relations?

Comscore uses public relations to share information with the public. The company releases reports and data about consumer trends. Public relations helps increase awareness and understanding of Comscore’s work.

"...### Written from Press Release Registered Writer with PR Newswire Association, LLC R-Berumen28..." Movie Box Office Sales for the Weekend of October 6th, 2019

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How efficiently Does Comscore manage your Media Planning?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

OMtd (OpAD Media) - Marketing And Advertising

Proximic by Comscore helped OMtd (OpAD Media) improve targeting accuracy for a public health campaign. The solution used ID-free Predictive Audiences instead of cookies. It outperformed two cookie-ba...sed segments in both Comscore CCR and a third-party platform. OMtd saw higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and scale for digital advertising.

Hawthorne Advertising - Marketing And Advertising

Comscore Campaign Ratings and The Trade Desk helped Hawthorne Advertising boost a home-service brand's CTV campaigns. The agency used hyperlocal measurement and advanced targeting to reach high-incom...e homeowners in key ZIP codes. The campaign achieved up to 42% incremental reach beyond linear TV and a 12% year-over-year revenue lift in CTV-exposed areas. Costs per unique audience dropped as low as $0.06. The solution reduced wasted spend and improved campaign efficiency.

FlexPoint Media - Marketing And Advertising

Comscore's targeting and measurement solutions helped FlexPoint Media boost digital campaign reach by 23% for a congressional race. FlexPoint used Proximic by Comscore segments to avoid overlap with ...linear TV ads and target new voters. The campaign used The Trade Desk platform for activation. 99% of voters reached were unique to CTV or online video. Smarter audience targeting helped engage swing voters and maximize campaign efficiency.

Centro - Marketing And Advertising

Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.

H&L Partners - Marketing And Advertising

Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual audiences to match cookie-based targeting ...performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.

Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore
vs
Datami

Comscore Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)

Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Software Failure Risk Guidance

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Partnership 04/11/2025

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Financial 03/11/2025

Comscore Reports Third Quarter 2025 Results

Executive 29/10/2025

Comscore appoints Vivek Jaiswal as Country Manager for APAC

Financial 28/10/2025

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

More Comscore News...

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Financials

IPO

Comscore: Use-Cases, Insights and Reviews | 2025 Cuspera

Trusted currency for planning, transacting, and evaluating media across platforms.

Failure Risk for Comscore ?

Comscore Overview

Use Cases

Business Priorities

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comscore Customer wins, Customer success stories, Case studies

How does Comscore address your Advertisement Challenges?

Why is Comscore the best choice for Engagement Management?

What makes Comscore ideal for Sending & Publishing Communications?

How does Comscore facilitate Public Relations?

How efficiently Does Comscore manage your Media Planning?

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

OMtd (OpAD Media) - Marketing And Advertising

Hawthorne Advertising - Marketing And Advertising

FlexPoint Media - Marketing And Advertising

Centro - Marketing And Advertising

H&L Partners - Marketing And Advertising

Frequently Asked Questions(FAQ)

What is Comscore used for?

What are the top features of Comscore?

Who uses Comscore?

Where is Comscore located?

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

Comscore Integrations

Upwork

Qualtrics

Disqus

Zoho Subscriptions

Owler

Software Failure Risk Guidance

Comscore, Inc News

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore Reports Third Quarter 2025 Results

Comscore appoints Vivek Jaiswal as Country Manager for APAC

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

Comscore, Inc Profile