Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms...." Peer review by freiber jose c, ayudante de produccion

Peer review evidence (same sources as the product rating summary)

"...Comscore is an invaluable partner to our business, and their incredibly detailed TV reports and data have helped our team drive more strategic advertising decisions and improved campaign performance...." Peer review by Hillary Thompson, Media Director, Borgmeyer Marketing Group
"...This process starts off at app discovery, through the conversion funnel, and into ongoing engagement and social sharing. ..." Top Android Trends of 2019
"...This means that publishers now have a choice to use the TCF, or use our specifically adapted javascript tags for the collection of consent signal for syndicated measurement services. ..." The Benefits of Implementing the Transparency & Consent Framework v2.0

Comscore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How does Comscore address your Engagement Management Challenges?

How can Comscore enhance your Sending & Publishing Communications process?

What benefits does Comscore offer for Public Relations?

How can Comscore optimize your Media Planning Workflow?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Advaya Capital LLC - Private Equity - Medium

Advaya Capital LLC acquired Comscore Movies from comScore, Inc ...

New York, USA

Advaya Capital LLC acquired Comscore Movies from Comscore, Inc. for $70 million. The acquisition includes Comscore's box office data business, which will revert to its original name, Rentrak. This mo...ve aims to strengthen Advaya's position in the entertainment analytics sector.

Read on →
 

Comscore signs 15+ local measurement clients

Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

Read on →
 

Comscore Continues Building Momentum in Local Measurement Through New ...

Comscore has secured agreements with over 15 broadcast clients, including Sinclair Broadcast Group and Cox Media Group, to enhance local measurement capabilities. This expansion reflects a growing de...mand for modern cross-platform measurement solutions that align with evolving audience behaviors across TV and digital platforms. The multi-year contracts highlight Comscore's strategic role in national advertising strategies.

Read on →
 

A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track ad delivery across all platforms and confirm that over 85% of impre...ssions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance.

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A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to monitor campaign reach and frequency in real time. CCR reporting confir...med that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to audiences aged 21+ and YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.

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A major programmatic DSP - Marketing And Advertising - Large

Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach in local markets. The DSP used CCR Local to find audiences not exposed on linear TV. Platform-specific reporting sh...owed how digital targeting increased reach and unique audience size. In Miami, the campaign drove 9% more linear incrementality than in Chicago. The DSP used these insights to re-allocate spend and improve ROI.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Billing

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Product

Comscore, Inc. Partners With datafuelX To Bring Seamless Currency ...

Comscore and datafuelX have partnered to integrate their technologies, enhancing seamless currency solutions for media planning and evaluation.

Read more →
Product

Comscore : Partners with datafuelX to Bring Seamless Currency Adoption ...

Comscore partners with datafuelX to enhance seamless currency adoption through improved data integration, facilitating better media measurement and evaluation across platforms.

Read more →
Product

Comscore Partners with datafuelX to Bring Seamless Currency …

Comscore has partnered with datafuelX to integrate its demographic data into datafuelX's predictive analytics platform. This integration allows network groups and publishers to use Comscore's transactional demographics within their existing workflows, enhancing the planning and optimization of cross-platform video and CTV campaigns. The collaboration aims to simplify currency adoption and improve campaign precision across media platforms.

Read more →
Product

Comscore Partners with datafuelX to Bring Seamless Currency Adoption ...

Comscore has partnered with datafuelX to integrate its demographic data into datafuelX's predictive analytics platform. This integration allows network groups to seamlessly use Comscore's currency for linear TV and CTV campaigns, enhancing media planning and stewardship workflows. The collaboration aims to provide advertisers with more precision and options across fragmented media landscapes.

Read more →

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO