comScore: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: comScore
Brand: comScore
Rating: 4.2 (1129 reviews)

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Comscore is the trusted currency for planning, transacting ...

AI Powered

comScore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using comScore.

Other use cases:

Public Relations
Media Planning
Digital Marketing
Channel Marketing
Forecasting
Social Media Analytics
Content Management

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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using comScore.

Other priorities:

Improve ROI
Launch New Products
Establish Thought Leadership
Acquire Customers
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Improve Efficiency
Improve Visibility
Manage Risk
Scale Best Practices

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comScore Use-Cases and Business Priorities: Customer Satisfaction Data

comScore works with different mediums / channels such as Mobile.

comScore's features include Feedback Surveys, Recording, Personalization, etc. and comScore support capabilities include AI Powered, Chat Support, Email Support, etc. also comScore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is a useful tool when media planning based on reach/ frequency to get apples to apples comparisons...." Peer review by Lori A., media planner, Media Production

comScore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for comScore

Top Industries

Marketing and Advertising
Media Production
Internet

Popular in

Mid Market
Large Enterprise
Enterprise

comScore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on comScore Use Cases

What benefits does comScore offer for Advertisement?

Comscore helps companies understand their online advertising efforts. It provides data about visitor trends, competitor advertising, and audience demographics. Comscore also helps companies build advertising campaigns that reach specific consumers. However, Comscore is limited in its ability to track programmatic traffic.

"...The informal use of language in addition to the self-deprecating and satiric humour present throughout the video is often used when advertising to young males in particular...." 2. What makes a League of Legends Ad so good?

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How efficiently Does comScore manage your Engagement Management?

Comscore Engagement Management helps businesses understand user behavior and engagement across various platforms, including mobile apps, websites, and connected television. This data enables businesses to optimize their content and advertising strategies for greater user engagement. However, Comscore's insights are limited to user behavior and do not include information on the reasons behind their choices.

"...According to Comscore (2011), Internet users in Turkey spend an average of 32 hours per month online, making them the most engaged users in Europe (Comscore, 2011)...." online identity

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What Are the key features of comScore for Sending & Publishing Communications?

Comscore offers communication capabilities for media companies, advertisers, and publishers. The platform helps businesses track user demographics, viewability, and reach for marketing campaigns. Comscore is limited in that not all publishers are available within its system.

"...This is the next step in driving adoption, so publishers, media buyers, and creatives can work together to enhance the interactivity and performance of mobile ad campaigns to the benefit of both consumers and brands...." Peer review by Peter Minnium, Head of Brand Initiatives, Oreo

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How can comScore enhance your Public Relations process?

Comscore uses public relations to share information with the public. The company releases reports and data about consumer trends. Public relations helps increase awareness and understanding of Comscore’s work.

"...### Written from Press Release Registered Writer with PR Newswire Association, LLC R-Berumen28 09/25/2019..." Movie Box Office Sales for the Weekend of September 22nd, 2019

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What Are the key features of comScore for Media Planning?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well comScore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY Consumable

Consumable partnered with Comscore, achieving 25% growth in audience reach through cross-platform analytics and targeted marketing strategies.

Food & Beverages

CASE STUDY A soft drink client

Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.

Automotive

CASE STUDY A global automaker

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their custom audience segments

Marketing and Advertising

CASE STUDY Petrol

Petrol used Comscore Branded Content™ to measure the impact of live streams, leading to enhanced audience insights and improved marketing strategies.

Food & Beverages

CASE STUDY An International Bourbon Distillery

Comscore Campaign Ratings enhanced demographic targeting, improving in-flight cross-platform campaign metrics, resulting in more accurate audience insights and increased ad effectiveness.

Entertainment

CASE STUDY Amusement Park Brand

Comscore's Predictive Audiences improved campaign performance for an amusement park brand, enhancing targeting and engagement, which led to significant improvements in audience reach and marketing re...sults.

Frequently Asked Questions(FAQ)

for comScore

What is comScore used for?

comScore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of comScore?

Feedback surveys, Recording and Personalization are some of the top features of comScore.

Who uses comScore?

comScore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are comScore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for comScore.

Where is comScore located?

comScore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .

Peers used comScore for advertisement and engagement management

comScore Competitors

More comScore Alternatives...

comScore Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

comScore Integrations

comScore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)

Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for comScore

Software Failure Risk Guidance

for comScore

Overall Risk Meter

Low Medium High

Top Failure Risks for comScore

Comscore, Inc News

Financial 04/06/2025

Comscore Reports First Quarter 2025 Results

Comscore, Inc. announced its financial results for the fourth quarter and full year ending December 31, 2024. The report details revenue, operating income, and other key financial metrics for the period, reflecting the company's performance in media measurement and analytics.

Product 28/05/2025

Comscore Adds Consumer AI Tool Usage Data to Its

Comscore has expanded its reporting suite to include consumer AI tool usage data, tracking site visits for 117 AI platforms and features across nine categories on both PC and mobile. This new dataset offers advertisers and brands detailed insights into how over 30% of U.S. internet users engage with AI tools monthly, supporting data-driven media planning and digital strategy.

Product 21/05/2025

Comscore to launch YouTube CTV measurement in India by the end of 2025

Comscore will launch YouTube Connected TV (CTV) measurement in India by the end of 2025. This new solution aims to provide unified digital currency and address data quality challenges for advertisers and media agencies. The initiative will help brands accurately measure YouTube CTV audiences and optimize cross-platform media planning in the Indian market.

Partnership 21/05/2025

#e4mExclusive: Comscore teams up with Google to launch YouTube CTV measurement in India

Comscore has partnered with Google to introduce YouTube Connected TV (CTV) measurement in India. This collaboration enables advertisers and media agencies to access comprehensive cross-platform audience insights for YouTube CTV, enhancing digital media planning and campaign effectiveness in the Indian market.

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Financials

IPO

comScore: Use-Cases, Insights and Reviews | 2025 Cuspera

Comscore is the trusted currency for planning, transacting ...

Failure Risk for comScore ?

comScore Overview

Use Cases

Business Priorities

comScore Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on comScore Use Cases

What benefits does comScore offer for Advertisement?

How efficiently Does comScore manage your Engagement Management?

What Are the key features of comScore for Sending & Publishing Communications?

How can comScore enhance your Public Relations process?

What Are the key features of comScore for Media Planning?

43+ more Business Use Cases

Case Studies

CASE STUDY Consumable

CASE STUDY A soft drink client

CASE STUDY A global automaker

CASE STUDY Petrol

CASE STUDY An International Bourbon Distillery

CASE STUDY Amusement Park Brand

Frequently Asked Questions(FAQ)

What is comScore used for?

What are the top features of comScore?

Who uses comScore?

What are comScore alternatives?

Where is comScore located?

Peers used comScore for advertisement and engagement management

comScore Competitors

comScore Features

comScore Integrations

Qualtrics

Upwork

Zoho Subscriptions

Disqus

Owler

Software Failure Risk Guidance

Comscore, Inc News

Comscore Reports First Quarter 2025 Results

Comscore Adds Consumer AI Tool Usage Data to Its

Comscore to launch YouTube CTV measurement in India by the end of 2025

#e4mExclusive: Comscore teams up with Google to launch YouTube CTV measurement in India

Comscore, Inc Profile

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