Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Measures impact of online advertising Measures impact of online video ads Measures impact of website...." Peer review by Agency

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How does Comscore facilitate Engagement Management?

How can Comscore optimize your Sending & Publishing Communications Workflow?

How can Comscore optimize your Public Relations Workflow?

What makes Comscore ideal for Media Planning?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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A gaming platform - Gaming

Comscore Social Insights helped a gaming platform understand their social audience. The platform used Comscore Social to find that their audience is highly engaged in the beauty space. Instagram was ...the top channel for audience engagement. The platform identified brands like Foot Locker, Regal Cinemas, and Transformers as key affinities. These insights helped the platform improve how they sell social ads and show publishers the value of their audience.

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A global alcohol brand - Food & Beverages

Comscore Campaign Ratings helped a global alcohol brand find which English-language publishers best reached Hispanic audiences of legal drinking age. The brand used CCR’s digital tag to track campaig...n delivery and measure deduplicated reach, frequency, and unique audience by partner. This let them optimize targeting and re-allocate spend for better results. The reporting showed that adding NBC, FX, and MTV increased unique Hispanic audience reach beyond major Spanish-language networks. The brand gained actionable insights to improve ROI and campaign targeting.

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A global alcoholic beverage brand - Food & Beverages

Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance in digital ad campaigns. The brand used CCR to track and validate that ads reached audiences aged 21 and over.... Real-time data let the client adjust campaigns for better results. CCR reporting confirmed all partners met the 85% LDA standard. NBC delivered 90.55% of impressions to A21+ and YouTube delivered 89.92% to A21+ on PC and mobile.

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A global automaker - Automotive

Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used Proximic by Comscore to target and mea...sure audience segments across all screens. The solution identified which networks delivered the highest value and allowed the automaker to increase spend on top-performing partners. One network reached over 41% of the primary advanced audience target, improving campaign ROI.

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A home & garden product manufacturer - Consumer Goods

Comscore Consumer Journey helped a home & garden product manufacturer understand how shoppers use Google Search and retailer websites before buying online. The company used the tool to analyze keywor...d data and track consumer paths to purchase. They studied digital touchpoints, conversion rates, and research patterns. With these insights, the client optimized spending on retailer promotions and saved millions in paid search advertising.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Financial

Comscore to Announce Third Quarter 2025 Financial Results

Comscore, Inc. will announce its third-quarter 2025 financial results on November 4, 2025, with a conference call scheduled for 5:00 p.m. ET to discuss the results.

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Partnership

Comscore and TiVo Announce Partnership to Power CrossPlatform Audience Measurement Across Linear and Streaming

Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata with Comscore's cross-platform audience measurement. This collaboration aims to provide a unified view of audiences across linear TV, streaming, and digital platforms, enhancing measurement accuracy and operational efficiency. The integration is set to go live on October 27, 2025.

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Partnership

Comscore, TiVo measurement collaboration

Comscore and TiVo have formed a strategic partnership to integrate TiVos enriched program metadata into Comscores cross-platform audience measurement system. This collaboration aims to unify content identification across linear TV, streaming, and digital platforms, providing a comprehensive view of audiences and enhancing measurement accuracy. The integration is set to go live on October 27th.

Read more →
Partnership

Comscore and TiVo Announce Partnership to Power CrossPlatform... - Comscore, Inc.

Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata into Comscore's cross-platform audience measurement system. This collaboration aims to provide a unified view of content across linear TV, streaming, and digital platforms, enhancing accuracy and reducing wasted spend. The integration is set to go live on October 27, 2025, marking a significant advancement in Comscore's measurement solutions.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO