Qualtrics Overview

Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Use Cases

Customers recommend Customer Feedback Management, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Qualtrics.

Other use cases:

  • Market Research
  • Onboarding
  • Collaboration
  • Communication Management
  • Loyalty Management
  • Products & Pricelist Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Qualtrics.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Establish Thought Leadership
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Manage Risk
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Qualtrics Use-Cases and Business Priorities: Customer Satisfaction Data

Qualtrics's features include Feedback Surveys, Personalization, Dashboard, etc. and Qualtrics support capabilities include Phone Support, AI Powered, Email Support, etc. also Qualtrics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product." - Margaret Wilhelm

Peer review evidence (same sources as the product rating summary)

"...Our customer insight team uses Qualtrics for core customer surveys to measure NPS and other operational metrics across the company...." Peer review by Kate Wiggins, Analyst, Customer Insights (VOC), JetBlue Airways
"...We also increase the engagement with our customers as they feel that they have a voice...." Peer review by Elaine Wida, Annie’s HomeGrown, Annie’s HomeGrown
"...Qualtrics Support can then help you determine whether or not your university has a Qualtrics license and send you to the appropriate account administrator...." Case Study Finder

Qualtrics, Zenloop, Listen360 Customer Engagement Platform, Simplesat, Delighted platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Qualtrics

Top Industries

  • Education
  • Research
  • Management Consulting

Popular in

  • Enterprise
  • Large Enterprise
  • Small Business

Qualtrics is popular in Education, Research, and Management Consulting and is widely used by Enterprise, Large Enterprise, and Small Business.

Qualtrics Customer wins, Customer success stories, Case studies

How does Qualtrics address your Customer Feedback Management Challenges?

How does Qualtrics address your Engagement Management Challenges?

How can Qualtrics enhance your Helpdesk Management process?

How can Qualtrics enhance your Market Research process?

Why is Qualtrics the best choice for Onboarding?

314 buyers and buying teams have used Cuspera to assess how well Qualtrics solved their Customer Feedback Management needs. Cuspera uses 9784 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Margaret Wilhelm

Vice President, Market Research & Insights

Fandango

Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product. Testimonial By Margaret Wilhelm
Qualtrics testimonial

Jackie Mccarry

Digital Research Lead

Virgin Media

Qualtrics is helping us to identify and improve broken elements in our digital journeys as well as understand the additional requirements of our customers across desktop, mobile and app. Testimonial By Jackie Mccarry
Qualtrics testimonial

Sebastian Mcclintock

Customer Experience Director

Delivery Hero

In just one year, Qualtrics has helped us to make huge improvements in customer satisfaction. Our NPS improvements are through the ceiling because now our customer service staff feel responsible for the customer's experience. Testimonial By Sebastian Mcclintock
CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Margaret Wilhelm

Vice President, Market Research & Insights

Fandango

Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product. Testimonial By Margaret Wilhelm
Qualtrics testimonial

Jackie Mccarry

Digital Research Lead

Virgin Media

Qualtrics is helping us to identify and improve broken elements in our digital journeys as well as understand the additional requirements of our customers across desktop, mobile and app. Testimonial By Jackie Mccarry
Qualtrics testimonial

Sebastian Mcclintock

Customer Experience Director

Delivery Hero

In just one year, Qualtrics has helped us to make huge improvements in customer satisfaction. Our NPS improvements are through the ceiling because now our customer service staff feel responsible for the customer's experience. Testimonial By Sebastian Mcclintock
 

Kantar - Market Research - Large

Kantar and Qualtrics work together on CX tool | News | Research Live

London, UK

Kantar has launched the Kantar Experience Impact tool, a customer experience (CX) solution supported by the Qualtrics Experience Management platform. This tool helps organizations in sectors like ret...ail and financial services to benchmark performance, identify consumer influences, and strengthen brand equity.

Read on →
 

Manchester City - Sports - Very Large

Manchester City expand Qualtrics partnership across fan experience and sponsorship measurement

Manchester, UK

Manchester City has expanded its partnership with Qualtrics, continuing to use Qualtrics' experience management software to gather and analyze feedback across the Etihad Campus. This extension focuse...s on enhancing fan experiences and measuring sponsorship effectiveness, leveraging AI-powered analysis to identify trends and opportunities.

Read on →
 

Utah County - Government - Large

Commission approves Ironman hosting, Qualtrics contract access and several appointments

USA

Utah County has approved a change in its contract with Qualtrics, allowing earlier access to features within the existing three-year agreement without increasing costs. This decision was part of a br...oader set of consent agenda items, which also included hosting the Ironman event and several appointments.

Read on →
 

Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single insights engine. In the first year, Workday delivered 45% more r...esearch projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

 

Stanford Health Care - Hospital & Health Care - Large

Stanford, USA

Stanford Health Care used Qualtrics to modernize patient experience. They processed 600,000 survey responses and cut open complaints and grievances cases by 30%. Patient satisfaction survey response ...rates rose by about 10%. Over 90% of patients now respond to digital surveys within seven days. Stanford Health Care and Qualtrics co-developed a predictive experience platform to scale improvements across healthcare.

 

Ynov - Education - Medium

France

Ynov used Qualtrics to collect feedback from 4,200 students across 6 campuses. The platform let Ynov run 17,000 surveys and gather 23,000 responses. All survey data is managed on one dashboard, makin...g it easy to compare results and spot trends. Ynov improved courses, campuses, and teaching methods based on student feedback. Students also use Qualtrics to manage their own research online.

Qualtrics Consumer Trends 2024 Webinar Snippet

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Qualtrics

What is Qualtrics?

Qualtrics is a Feedback Management platform that helps brands continually assess the quality of their four core experiences customers, brands, products, and employees experience insights in one place. It is designed to help businesses collect feedback from across multiple channels and improve the digital customer journey. It helps to decrease churn, increase customer lifetime value, attract and retain talent, increase engagement, improve productivity, reduce cost to serve, and more.

It captures and stores all experience data from customers and employees in a single system of record, the entire dataset proactively recommends the actions to take next, intelligent, customizable workflows automatically alert the right people, and trigger actions in every part of the organization. It uncovers the products, services, and experiences that customers and employees want, turns the brand into an icon, empowers organizations to take actions that put people first, and accelerates the product development cycle with all experience data on one platform.

Some of its feature include customer feedback, customized dashboard, role-based dashboard, closed-loop follow up, surveys, net promoter score (NPS), customer satisfaction (CSAT), customer effort score (CES), automated respondent management, statistical analysis, text analysis, key driver analysis, predictive analytics, and more.

What is Qualtrics used for?

Qualtrics is a Customer Feedback Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Feedback Management, Engagement Management and Helpdesk Management .

What are the top features of Qualtrics?

Feedback surveys, Personalization and Dashboard are some of the top features of Qualtrics.

Who uses Qualtrics?

Qualtrics is used by Education, Research and Management Consulting among other industries.

What are Qualtrics alternatives?

Zenloop, Listen360 Customer Engagement Platform, Simplesat and Delighted Platform are popular alternatives for Qualtrics.

Where is Qualtrics located?

Qualtrics is headquartered at 333 W River Park Dr Provo, Utah 84604.
lightning

Peers used Qualtrics for customer feedback management and engagement management

Qualtrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (77)
Analytics

4.52/5 ★

Read Reviews (740)
Custom Reports

3.92/5 ★

Read Reviews (1320)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (77)
Analytics

4.52/5 ★

Read Reviews (740)
Custom Reports

3.92/5 ★

Read Reviews (1320)

Software Failure Risk Guidance

?

for Qualtrics

Overall Risk Meter

Low Medium High

Top Failure Risks for Qualtrics

Qualtrics, LLC​ News

Executive

How Mike Potter Plans to Scale Qualtrics as New CTO | Technology Magazine

Qualtrics appoints Mike Potter as the new CTO to lead the transformation of its survey infrastructure into an AI-native platform for enterprise scale. Potter, with over 25 years of experience, aims to enhance the XM Data & AI platform's core infrastructure, focusing on technical velocity and system reliability.

Executive

Daily Research News no. 40434 - Former IBM and Qlik Exec Joins Qualtrics as CTO - printer-friendly - MrWeb

Qualtrics has appointed Mike Potter as its new Chief Technology Officer. Potter, with over 25 years of experience, previously held senior roles at IBM, Qlik, and Petal. He will focus on enhancing Qualtrics' core infrastructure and system reliability as the company prepares to launch its XM Data & AI platform in early 2027.

Executive

Qualtrics appoints Mike Potter as Chief Technology Officer - IT Brief Australia

Qualtrics has appointed Mike Potter as Chief Technology Officer to lead the expansion of its XM Data & AI platform. Potter will focus on platform architecture, engineering, and integrating a unified architecture to support large-scale AI work. This appointment is part of Qualtrics' strategy to advance its experience management technology, moving beyond feedback collection to real-time data simulation and prediction.

Partnership

Kantar launches Kantar Experience Impact, powered by Qualtrics - Directors Club News -

Kantar and Qualtrics have jointly developed Kantar Experience Impact, a customer experience solution that connects customer experiences to brand strength. This solution integrates Kantar's brand growth framework with Qualtrics' Experience Management Platform, providing organizations with insights on how experiences influence brand perceptions and where to invest for growth. It is available through the Qualtrics platform and targets sectors where customer experience is crucial for growth.

Qualtrics, LLC​ Profile

Company Name

Qualtrics, LLC​

Year Founded

2002

HQ Location

333 W River Park Dr Provo, Utah 84604

Employees

1001-5000

Social

Financials

SERIES C