Qualtrics Overview

Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Use Cases

Customers recommend Customer Feedback Management, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Qualtrics.

Other use cases:

  • Market Research
  • Onboarding
  • Collaboration
  • Communication Management
  • Loyalty Management
  • Products & Pricelist Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Qualtrics.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Establish Thought Leadership
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Manage Risk
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Qualtrics Use-Cases and Business Priorities: Customer Satisfaction Data

Qualtrics's features include Feedback Surveys, Personalization, Dashboard, etc. and Qualtrics support capabilities include Phone Support, AI Powered, Email Support, etc. also Qualtrics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our core business is listening to our guests - listen to what they want and act on it and you’ll deliver a better business, it’s that simple" - Ed Pyke

Peer review evidence (same sources as the product rating summary)

"...You can manage the survey from start to finish on the same platform...." Peer review by Corinne Gibson, Product Marketing Specialist, The ROHO Group
"...This is not a survey tool but a comprehensive engagement platform for the enterprise...." SAP and Qualtrics: Closing the Experience Gap
"...In addition, the support is very helpful in terms of letting you know how to get some of the advanced features working...." Peer review by Anonymous Reviewer, Education

Qualtrics, SmileBack, SurveyMethods, Medallia Agent Connect, Zenloop, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Qualtrics

Top Industries

  • Education
  • Research
  • Management Consulting

Popular in

  • Enterprise
  • Large Enterprise
  • Small Business

Qualtrics is popular in Education, Research, and Management Consulting and is widely used by Enterprise, Large Enterprise, and Small Business.

Qualtrics Customer wins, Customer success stories, Case studies

What Are the key features of Qualtrics for Customer Feedback Management?

Why is Qualtrics the best choice for Engagement Management?

What Are the key features of Qualtrics for Helpdesk Management?

How can Qualtrics enhance your Market Research process?

How can Qualtrics enhance your Onboarding process?

314 buyers and buying teams have used Cuspera to assess how well Qualtrics solved their Customer Feedback Management needs. Cuspera uses 9784 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Ed Pyke

Operations Director

Simpson Travel

Our core business is listening to our guests - listen to what they want and act on it and you’ll deliver a better business, it’s that simple Testimonial By Ed Pyke
Qualtrics testimonial

Jackie Mccarry

Digital Research Lead

Virgin Media

Qualtrics is helping us to identify and improve broken elements in our digital journeys as well as understand the additional requirements of our customers across desktop, mobile and app. Testimonial By Jackie Mccarry
Qualtrics testimonial

Jeffrey Woods

National Patient Experience Manager

Healthscope

Qualtrics significantly increased the volume of patient feedback we were capturing, as well as our ability to act on it Testimonial By Jeffrey Woods
CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Ed Pyke

Operations Director

Simpson Travel

Our core business is listening to our guests - listen to what they want and act on it and you’ll deliver a better business, it’s that simple Testimonial By Ed Pyke
Qualtrics testimonial

Jackie Mccarry

Digital Research Lead

Virgin Media

Qualtrics is helping us to identify and improve broken elements in our digital journeys as well as understand the additional requirements of our customers across desktop, mobile and app. Testimonial By Jackie Mccarry
Qualtrics testimonial

Jeffrey Woods

National Patient Experience Manager

Healthscope

Qualtrics significantly increased the volume of patient feedback we were capturing, as well as our ability to act on it Testimonial By Jeffrey Woods

HUGO BOSS - Apparel & Fashion - Very Large

Metzingen, Germany

HUGO BOSS used Qualtrics XM to better understand customer needs across online and in-store journeys. The company quickly identified and fixed pain points, like missing sizes in stores and checkout is...sues online. Managers now use real-time dashboards to track customer satisfaction and act on feedback. HUGO BOSS saw a 1500% increase in customer responses during the pilot phase. The platform helps deliver a premium, seamless experience across all channels.

Elevance Health - Hospital & Health Care - Very Large

Indianapolis, USA

Qualtrics helped Elevance Health unify over 10 million member signals each year. The AI-powered platform created a real-time, 360-degree member view. This let Elevance Health spot at-risk Medicare me...mbers quickly. They saved 3,700+ members from disenrolling and cut voluntary disenrollment by 50%. The solution improved 8 CAHPS measures and drove $19 million in Stars value.

IMG Academy - Education - Large

Bradenton, USA

IMG Academy used Qualtrics to connect employee and family experiences across its 600-acre campus. Before Qualtrics, programs were fragmented, leading to disengaged staff and inconsistent family exper...iences. With Qualtrics CX and EX, they launched pulse and lifecycle surveys, engagement measurement, and listening programs. This unified approach drove a 29-point increase in Parent NPS and a 19-point gain in Employee NPS over two years. Re-enrollment improved, with 117 more families returning than the prior year.

Airbus Secure Land Communications (SLC) - Information Technology And Services - Large

Paris, France

Qualtrics Customer Experience helped Airbus SLC put the customer at the center of its business. The company mapped 30 key moments in the customer journey and used dashboards to track NPS, CSI, and cu...stomer effort. Qualtrics replaced manual, annual surveys with real-time feedback and analytics. Airbus SLC used TextIQ to analyze customer comments and identify pain points. The new system improved company culture and built stronger trust with clients.

Cherokee Nation - Government Administration - Large

Tahlequah, USA

Cherokee Nation used Qualtrics to transform citizen engagement. They increased survey responses from 2,000 in a year to 16,000 in just three months. The new system let citizens share health needs and... safety concerns online, reaching younger and remote members. Insights from surveys led to real changes, like building safer sidewalks. Walkability scores rose from 2.2 to 5.4, and reports of unsafe sidewalks dropped by 79 points. Qualtrics helped Cherokee Nation listen to its people and act on their needs.

TruGreen - Retail - Large

Memphis, USA

Qualtrics helped TruGreen uncover that 71% of customer churn was due to service experience, not price. By using AI-powered conversation analytics and micro-surveys, TruGreen increased customer feedba...ck volume 1,000x. Customer satisfaction rose by 51% and escalations dropped by 30%. Human agent capacity for proactive engagement grew by 33%. TruGreen is on track to retain 10,000 more customers in 2026, generating $3–4M in EBITDA.

Qualtrics Consumer Trends 2024 Webinar Snippet

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Qualtrics

What is Qualtrics?

Qualtrics is a Feedback Management platform that helps brands continually assess the quality of their four core experiences customers, brands, products, and employees experience insights in one place. It is designed to help businesses collect feedback from across multiple channels and improve the digital customer journey. It helps to decrease churn, increase customer lifetime value, attract and retain talent, increase engagement, improve productivity, reduce cost to serve, and more.

It captures and stores all experience data from customers and employees in a single system of record, the entire dataset proactively recommends the actions to take next, intelligent, customizable workflows automatically alert the right people, and trigger actions in every part of the organization. It uncovers the products, services, and experiences that customers and employees want, turns the brand into an icon, empowers organizations to take actions that put people first, and accelerates the product development cycle with all experience data on one platform.

Some of its feature include customer feedback, customized dashboard, role-based dashboard, closed-loop follow up, surveys, net promoter score (NPS), customer satisfaction (CSAT), customer effort score (CES), automated respondent management, statistical analysis, text analysis, key driver analysis, predictive analytics, and more.

What is Qualtrics used for?

Qualtrics is a Customer Feedback Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Feedback Management, Engagement Management and Helpdesk Management .

What are the top features of Qualtrics?

Feedback surveys, Personalization and Dashboard are some of the top features of Qualtrics.

Who uses Qualtrics?

Qualtrics is used by Education, Research and Management Consulting among other industries.

What are Qualtrics alternatives?

SmileBack, SurveyMethods, Medallia Agent Connect and Zenloop are popular alternatives for Qualtrics.

Where is Qualtrics located?

Qualtrics is headquartered at 333 W River Park Dr Provo, Utah 84604.
lightning

Peers used Qualtrics for customer feedback management and engagement management

Qualtrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (77)
Analytics

4.52/5

Read Reviews (740)
Custom Reports

3.92/5

Read Reviews (1320)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (77)
Analytics

4.52/5

Read Reviews (740)
Custom Reports

3.92/5

Read Reviews (1320)

Software Failure Risk Guidance

?

for Qualtrics

Overall Risk Meter

Low Medium High

Top Failure Risks for Qualtrics

Qualtrics, LLC​ News

M&A

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.

Product

Qualtrics to make new survey experience default from June 3, 2026

Qualtrics will implement a new survey experience as the default setting starting June 3, 2026. This update aims to enhance user interaction and streamline survey processes.

Executive

Qualtrics leadership shake-up coincides with RNDC WARN filings

Qualtrics is undergoing a leadership shake-up, which is occurring simultaneously with RNDC's WARN filings. The details of the executive changes at Qualtrics are not specified in the content.

Partnership

PGA TOUR, Qualtrics announce expanded relationship to enhance fan experiences

The PGA TOUR has expanded its partnership with Qualtrics, designating it as the official tool for the "Voice of the Gallery" program. This initiative, part of the Fan Forward project, leverages Qualtrics' platform to gather and analyze fan feedback at events, enhancing real-time fan experiences and player engagement. The collaboration aims to improve event operations and fan satisfaction by acting on insights gathered from attendees.

Qualtrics, LLC​ Profile

Company Name

Qualtrics, LLC​

Year Founded

2002

HQ Location

333 W River Park Dr Provo, Utah 84604

Employees

1001-5000

Social

Financials

SERIES C