Qualtrics Overview

Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Use Cases

Customers recommend Customer Feedback Management, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Qualtrics.

Other use cases:

  • Market Research
  • Onboarding
  • Collaboration
  • Communication Management
  • Loyalty Management
  • Products & Pricelist Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Qualtrics.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Establish Thought Leadership
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Manage Risk
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Qualtrics Use-Cases and Business Priorities: Customer Satisfaction Data

Qualtrics's features include Feedback Surveys, Personalization, Dashboard, etc. and Qualtrics support capabilities include Phone Support, AI Powered, Email Support, etc. also Qualtrics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Every organization that we’ve worked with—I’m extremely proud of them and what they’ve been able to accomplish. Without Qualtrics, we would not have been able to assess our impact and improve the program." - Mteto Nyati

Peer review evidence (same sources as the product rating summary)

"...At this job I used Qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse...." Peer review by Nicole Scalamandre, Marketing Analyst, MediaMath
"...We are now able to proactively follow-up with customers when necessary improving their customer satisfaction and overall experience with Extra Space Storage...." Peer review by Alejandro Romero, Extra Space Storage, Extra Space Storage
"...Qualtrics Support can then help you determine whether or not your university has a Qualtrics license and send you to the appropriate account administrator...." Case Study Simpson Travel

Qualtrics, SmileBack, SurveyMethods, Medallia Agent Connect, Zenloop, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Qualtrics

Top Industries

  • Education
  • Research
  • Management Consulting

Popular in

  • Enterprise
  • Large Enterprise
  • Small Business

Qualtrics is popular in Education, Research, and Management Consulting and is widely used by Enterprise, Large Enterprise, and Small Business.

Qualtrics Customer wins, Customer success stories, Case studies

How does Qualtrics address your Customer Feedback Management Challenges?

What solutions does Qualtrics provide for Engagement Management?

What Are the key features of Qualtrics for Helpdesk Management?

What solutions does Qualtrics provide for Market Research?

What makes Qualtrics ideal for Onboarding?

314 buyers and buying teams have used Cuspera to assess how well Qualtrics solved their Customer Feedback Management needs. Cuspera uses 9784 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Mteto Nyati

CTO

Microsoft, Africa

Every organization that we’ve worked with—I’m extremely proud of them and what they’ve been able to accomplish. Without Qualtrics, we would not have been able to assess our impact and improve the program. Testimonial By Mteto Nyati
Qualtrics testimonial

Margaret Wilhelm

Vice President, Market Research & Insights

Fandango

Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product. Testimonial By Margaret Wilhelm
Qualtrics testimonial

David Landman

Managing Director, Global Head Of Talent Assessment

Goldman Sachs Group

Using Qualtrics we were able to create an incredible employee experience. If we were just basing our decision making on benchmarking and anecdotal feedback, we wouldn't have got it right. Testimonial By David Landman
CUSTOMERS TESTIMONIALS
Qualtrics testimonial

Mteto Nyati

CTO

Microsoft, Africa

Every organization that we’ve worked with—I’m extremely proud of them and what they’ve been able to accomplish. Without Qualtrics, we would not have been able to assess our impact and improve the program. Testimonial By Mteto Nyati
Qualtrics testimonial

Margaret Wilhelm

Vice President, Market Research & Insights

Fandango

Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product. Testimonial By Margaret Wilhelm
Qualtrics testimonial

David Landman

Managing Director, Global Head Of Talent Assessment

Goldman Sachs Group

Using Qualtrics we were able to create an incredible employee experience. If we were just basing our decision making on benchmarking and anecdotal feedback, we wouldn't have got it right. Testimonial By David Landman
 

Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single insights engine. In the first year, Workday delivered 45% more r...esearch projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

 

Stanford Health Care - Hospital & Health Care - Large

Stanford, USA

Stanford Health Care used Qualtrics to modernize patient experience. They processed 600,000 survey responses and cut open complaints and grievances cases by 30%. Patient satisfaction survey response ...rates rose by about 10%. Over 90% of patients now respond to digital surveys within seven days. Stanford Health Care and Qualtrics co-developed a predictive experience platform to scale improvements across healthcare.

 

Ynov - Education - Medium

France

Ynov used Qualtrics to collect feedback from 4,200 students across 6 campuses. The platform let Ynov run 17,000 surveys and gather 23,000 responses. All survey data is managed on one dashboard, makin...g it easy to compare results and spot trends. Ynov improved courses, campuses, and teaching methods based on student feedback. Students also use Qualtrics to manage their own research online.

 

Volkswagen Group Australia - Automotive - Large

Sydney, Australia

Volkswagen Group Australia used Qualtrics Experience Management to improve both employee and customer experience across 104 dealerships. Before Qualtrics, feedback was delayed and not actionable. Wit...h real-time insights and dashboards, dealers could act quickly to close experience gaps. The program led to reduced employee churn, higher NPS scores, and better satisfaction rankings. Employees became more engaged, and customer loyalty increased.

 

Virgin Media - Media - Large

London, UK

Virgin Media used Qualtrics to improve digital customer experiences. The team identified issues like cart abandonment and checkout problems by capturing real-time feedback. Qualtrics Site Intercept e...nabled in-the-moment surveys across desktop and mobile. Virgin Media surveyed thousands of customers and quickly acted on insights. The result was optimized user journeys and better customer satisfaction.

 

Under Armour - Retail - Large

Baltimore, USA

Under Armour used Qualtrics XM to expand its product testing from 100 to over 10,000 testers. The centralized Qualtrics platform let teams quickly find and engage athletes for feedback. This helped U...nder Armour test and refine the HOVR Infinite shoe, leading to a 2019 Runner’s World Recommendation Award. The company saw 100% forecasted growth in its run category and now evaluates over 2,000 products each year. Real-time feedback now reaches development, design, and marketing teams fast.

Qualtrics Consumer Trends 2024 Webinar Snippet

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Qualtrics

What is Qualtrics?

Qualtrics is a Feedback Management platform that helps brands continually assess the quality of their four core experiences customers, brands, products, and employees experience insights in one place. It is designed to help businesses collect feedback from across multiple channels and improve the digital customer journey. It helps to decrease churn, increase customer lifetime value, attract and retain talent, increase engagement, improve productivity, reduce cost to serve, and more.

It captures and stores all experience data from customers and employees in a single system of record, the entire dataset proactively recommends the actions to take next, intelligent, customizable workflows automatically alert the right people, and trigger actions in every part of the organization. It uncovers the products, services, and experiences that customers and employees want, turns the brand into an icon, empowers organizations to take actions that put people first, and accelerates the product development cycle with all experience data on one platform.

Some of its feature include customer feedback, customized dashboard, role-based dashboard, closed-loop follow up, surveys, net promoter score (NPS), customer satisfaction (CSAT), customer effort score (CES), automated respondent management, statistical analysis, text analysis, key driver analysis, predictive analytics, and more.

What is Qualtrics used for?

Qualtrics is a Customer Feedback Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Feedback Management, Engagement Management and Helpdesk Management .

What are the top features of Qualtrics?

Feedback surveys, Personalization and Dashboard are some of the top features of Qualtrics.

Who uses Qualtrics?

Qualtrics is used by Education, Research and Management Consulting among other industries.

What are Qualtrics alternatives?

SmileBack, SurveyMethods, Medallia Agent Connect and Zenloop are popular alternatives for Qualtrics.

Where is Qualtrics located?

Qualtrics is headquartered at 333 W River Park Dr Provo, Utah 84604.
lightning

Peers used Qualtrics for customer feedback management and engagement management

Qualtrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (77)
Analytics

4.52/5

Read Reviews (740)
Custom Reports

3.92/5

Read Reviews (1320)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (77)
Analytics

4.52/5

Read Reviews (740)
Custom Reports

3.92/5

Read Reviews (1320)

Software Failure Risk Guidance

?

for Qualtrics

Overall Risk Meter

Low Medium High

Top Failure Risks for Qualtrics

Qualtrics, LLC​ News

M&A

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.

Product

Qualtrics to make new survey experience default from June 3, 2026

Qualtrics will implement a new survey experience as the default setting starting June 3, 2026. This update aims to enhance user interaction and streamline survey processes.

Executive

Qualtrics leadership shake-up coincides with RNDC WARN filings

Qualtrics is undergoing a leadership shake-up, which is occurring simultaneously with RNDC's WARN filings. The details of the executive changes at Qualtrics are not specified in the content.

Partnership

PGA TOUR, Qualtrics announce expanded relationship to enhance fan experiences

The PGA TOUR has expanded its partnership with Qualtrics, designating it as the official tool for the "Voice of the Gallery" program. This initiative, part of the Fan Forward project, leverages Qualtrics' platform to gather and analyze fan feedback at events, enhancing real-time fan experiences and player engagement. The collaboration aims to improve event operations and fan satisfaction by acting on insights gathered from attendees.

Qualtrics, LLC​ Profile

Company Name

Qualtrics, LLC​

Year Founded

2002

HQ Location

333 W River Park Dr Provo, Utah 84604

Employees

1001-5000

Social

Financials

SERIES C