Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

  • Generation Of New Leads
  • Segmentation And Targeting
  • Engagement Management
  • Social Media Analytics
  • Communication Management
  • Identify Target Customers
  • White Labeling
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It also supports offline updates that sync later (via Bing Ads Editor)...." Peer review

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Microsoft Advertising Customer wins, Customer success stories, Case studies

How efficiently Does Microsoft Advertising manage your Campaign Management?

How can Microsoft Advertising enhance your Digital Marketing process?

What solutions does Microsoft Advertising provide for Generation Of New Leads?

What solutions does Microsoft Advertising provide for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

 

ADEZZ cultivates growth and innovation with Dynamics 365 | Microsoft Customer Stories

ADEZZ, a Dutch manufacturer, implemented Microsoft Dynamics 365 Sales and Contact Center, along with Microsoft 365 Copilot, to unify CRM capabilities, enhance multilingual support, and improve custom...er service. This deployment increased ADEZZ's first-contact resolution rates, reduced call abandonment, and streamlined quotation tracking, supporting their growth goals and expanding their multilingual capabilities across five countries.

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Dstny Microsoft Teams integration Facilitates 445 Million Calls in 2025 as Platform Adoption ...

Dstny's Call2Teams middleware for Microsoft Teams facilitated 445 million calls in 2025, showcasing the platform's reliability and scale. This integration highlights Dstny's strong adoption of Micros...oft Teams, contributing to a 75% year-over-year increase in fully managed UCaaS adoption. The integration underscores Dstny's role in enhancing business communications through Microsoft Teams.

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University of South Carolina pioneers AI innovation with Microsoft 365 Copilot

The University of South Carolina has deployed Microsoft 365 Copilot to enhance efficiency and streamline operations across its campus. This AI-driven solution has saved faculty and students significa...nt time, with 84% reporting savings of 1-5 hours weekly. The initiative supports learning, teaching, and administrative tasks, while also preparing students for AI-driven workplaces through workshops and an AI Certificate Program.

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St John Ambulance - Non Profit Organization Management

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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Darmarsklep.pl - Retail

Microsoft Advertising helped Darmarsklep.pl, a leading Polish drugstore, boost their online sales. The company faced tough competition in the retail industry. They used Microsoft Advertising for full...-funnel campaigns, conversion tracking, shopping campaigns, and dynamic remarketing. In four months, their Return on Ad Spend (ROAS) jumped from 188% to 865%. The CEO praised Microsoft Advertising as a strong new source of traffic and conversions.

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Hearts & Science and Telfast - Pharmaceuticals

Microsoft Advertising helped Hearts & Science and Telfast improve allergy season campaigns. They used custom API signals for pollen data and postcode targeting. Microsoft Curate reduced campaign comp...lexity from 250 to 14 line items. The team updated data every 30 minutes and targeted high-pollen areas. This cut media waste and boosted ad impact. The solution also reduced reliance on third-party cookies.

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Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.
lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Partnership

MOCI launches "AI Agent Factory" platform in collaboration with Microsoft

The Ministry of Commerce and Industry (MOCI) in Qatar, in collaboration with Microsoft, has launched the "AI Agent Factory" platform. This digital platform aims to enhance government services through AI agents, improving efficiency and modernizing processes. The initiative aligns with Qatar's digital transformation goals and leverages Microsoft's AI technologies to support decision-making and expand smart services.

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Partnership

Appspace Expands Integration with Microsoft Places to Bring Workplace Data into Shared Spaces

Appspace has expanded its integration with Microsoft Places, enhancing workplace data accessibility through kiosks and digital signage. This integration allows employees to interact with Microsoft Places maps for real-time desk and room reservations, visitor management, and wayfinding. The collaboration aims to improve workplace navigation and resource utilization, with further enhancements planned.

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Company

QA workers at Blizzard ratify union contract with Microsoft - Game Developer

Microsoft has successfully negotiated a union contract for Blizzard's QA workers in Albany and Austin, marking the third such agreement for the company. The three-year contract includes wage increases, generative AI usage regulations, and enhanced worker protections. This agreement aims to provide career stability and a better working environment for over 60 employees in various QA roles.

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Product

GitHub - microsoft / bf - tree : Bf - Tree is a modern read - write - optimized concurrent larger - than - memory range index in Rust from MS Research .

Microsoft Research has developed Bf-Tree, a modern, read-write-optimized concurrent range index in Rust. It is designed for larger-than-memory data and is available as a Rust crate. The project includes comprehensive testing and benchmarking tools, and it supports Linux, Windows, and macOS. Developers can contribute via GitHub, adhering to Microsoft's open-source code of conduct.

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Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

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Financials

IPO