Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

  • Generation Of New Leads
  • Segmentation And Targeting
  • Engagement Management
  • Social Media Analytics
  • Communication Management
  • Identify Target Customers
  • White Labeling
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Our department uses Bing Ads to run paid search campaigns through the Bing Search engine...." Peer review by Katie Lawler, Senior Measurement & Optimization Specialist, Barefoot Proximity

Peer review evidence (same sources as the product rating summary)

"...Bing Ads is the 2nd most popular search engine that we sell ads on in the paid search area...." Peer review by Bill Martin, Director of Search, BigWing Interactive
"...Use the available Microsoft Advertising reports: Track performance using performance reports, including product ad and shopping campaign-specific reports...." Your Updated Guide to Microsoft Shopping Campaigns
"...One thing that will never change is Kenshoo s commitment to guiding you through the dynamic world of digital marketing...." In the News: Bing Ads Name Change Signals Broader Focus Beyond Search

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Microsoft Advertising Customer wins, Customer success stories, Case studies

What solutions does Microsoft Advertising provide for Campaign Management?

What benefits does Microsoft Advertising offer for Digital Marketing?

How efficiently Does Microsoft Advertising manage your Generation Of New Leads?

What solutions does Microsoft Advertising provide for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

 

Pentagon awards Microsoft $9.7 billion software contract

The U.S. Department of Defense awarded Microsoft a $9.69 billion contract to consolidate software licenses, streamline procurement, and reduce costs across military and intelligence agencies. This fi...ve-year Core Enterprises Technology Agreement includes Microsoft 365, cloud services, and software assurance, enhancing Microsoft's role in government technology infrastructure and cybersecurity.

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Pentagon awards Microsoft $9.7 billion deal in bid to cut costs, end license sprawl

The Pentagon has awarded Microsoft a $9.7 billion contract to consolidate its software licenses across military services, aiming to reduce costs and eliminate redundant spending. This five-year agree...ment, known as the Core Enterprise Technology Agreement, integrates Microsoft 365 and other cloud services into a single contract, leveraging the department's purchasing power.

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Microsoft helps Beca to add AI level for NZGD

Microsoft has collaborated with Beca to enhance the New Zealand Geotechnical Database (NZGD) by integrating AI capabilities. Hosted on Microsoft's Azure platform, the upgraded NZGD now allows users t...o navigate and query complex geotechnical data using natural language, powered by OpenAI's GPT-5.1. This advancement aims to improve data accessibility, scalability, and security, facilitating smarter decision-making in geotechnical projects.

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St John Ambulance - Non Profit Organization Management - Large

London, UK

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI to quickly create custom ad visuals, saving time and reducing man...ual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

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Samsung Electronics Germany - Consumer Electronics - Very Large

Suwon, South Korea

Samsung Electronics Germany used Microsoft Advertising's Performance Max and Copilot to boost e-commerce campaigns. During Black Friday 2024, their ROAS more than doubled and conversion rates stayed ...strong. They increased ad investment by 260% while keeping stable ROAS. Click-through rates rose 2.8x since 2022, and conversion volume grew each year. Copilot cut reporting time by 35%, helping Samsung make faster, data-driven decisions.

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Liverpool - Retail - Large

Mexico City, Mexico

Liverpool used Microsoft Advertising to boost sales during their three-day "La Venta Nocturna" event. They set up separate Search campaigns for Brand and Non-Brand tactics. They also used a Performan...ce Max campaign to support their Shopping campaigns. Liverpool exceeded their revenue target by 128%. Their campaigns increased both revenue and return on ad spend.

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Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.
lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

Microsoft Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)

Microsoft Advertising Integrations

Microsoft Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.84/5 ★

Read Reviews (149)
Data Import

3.53/5 ★

Read Reviews (508)

Clio

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

CallRail

4.62 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Eventbrite

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Docusign

4.68 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pipedrive

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Microsoft Advertising

Teamwork

4.56 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

synthesio

4.35 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Product

Introducing a new design for Microsoft 365 Copilot

Microsoft has unveiled a redesigned interface for Microsoft 365 Copilot, enhancing its integration across apps like Word, Excel, and PowerPoint. The update introduces a more intuitive, task-aware workspace, improving speed and usability. Copilot now offers a unified entry point across Microsoft 365, adapting to user needs with enhanced AI-driven capabilities. This redesign aims to streamline workflows and increase productivity by providing a cohesive and responsive user experience.

Read more →
Partnership

Launches mobile digital lab in partnership with Microsoft

Liquid Intelligent Technologies, in partnership with Microsoft and South Africa's Department of Communications and Digital Technologies, launched a Mobile Digital Lab at the Royal Bafokeng Institute. This initiative aims to enhance digital skills and economic opportunities through Microsoft certifications and training in AI and digital literacy, focusing on Microsoft 365, Teams, and Power Platform. The lab supports digital inclusion and economic participation in underserved communities.

Read more →
Company

Scammers are sending phishing emails from a real Microsoft address

Scammers are exploiting a legitimate Microsoft email address, [email protected], to send phishing emails. This address, typically used for 2FA codes and notifications, has been compromised, making it difficult to detect fraudulent messages. Users are advised to verify any Microsoft account warnings directly through official websites or apps. Microsoft is investigating the incident.

Read more →
Partnership

Microsoft Revises OpenAI Partnership With New Terms

Microsoft and OpenAI have revised their partnership, altering commercial and technological terms to enhance flexibility. Microsoft remains OpenAI's primary cloud partner, with OpenAI products debuting on Azure unless unsupported. OpenAI can now offer its products on other clouds. Microsoft retains non-exclusive access to OpenAI's models until 2032. Financial terms have changed, ending Microsoft's revenue share to OpenAI, while OpenAI continues payments to Microsoft. The collaboration persists in areas like data centers and AI applications.

Read more →

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO