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Microsoft Advertising: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Microsoft Advertising
Brand: Microsoft Advertising
Rating: 3.63 (5241 reviews)

3.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(5241)

Microsoft Advertising | Search Engine Marketing (SEM) & more

AI Powered

Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

Generation Of New Leads
Segmentation And Targeting
Engagement Management
Social Media Analytics
Communication Management
Identify Target Customers
White Labeling

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

Grow Market Share
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Launch New Products
Scale Best Practices
Improve Efficiency
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Bing Ads is the 2nd most popular search engine that we sell ads on in the paid search area...." Peer review by Bill Martin, Director of Search, BigWing Interactive

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

Marketing and Advertising
Internet
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Microsoft Advertising Use Cases

How efficiently Does Microsoft Advertising manage your Advertisement?

Microsoft Advertising offers an advertising platform with features for targeted advertising, cost-effective campaigns, and user-friendly interface. It provides features for managing ad groups, extensions, and campaign setup, and offers personal assistance with campaign setup. The platform provides features for campaign targeting by demographics, location, and device. The platform's conversion tracking and optimization algorithms may not perform as effectively as some competitor platforms.

"...I use Bing Ads to promote and distribute products and services to businesses and clients within a multimedia and creative agency...." Peer review by Executive in Other

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What benefits does Microsoft Advertising offer for Campaign Management?

Microsoft Advertising provides a platform for managing paid search campaigns, offering features for setting up campaigns, monitoring performance, and analyzing data. The platform enables easy management of basic tasks and offers effective targeting options for regional campaigns. Microsoft Advertising's campaign manager currently lacks a user interface for managing campaigns, relying solely on API and bulk API options.

"...Scripts is a new beta feature that lets users access and manage campaigns using simple JavaScript in the Bing Ads browser-based script editor...." Bing Ads 2018 recap and insights for search marketers in the year ahead

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How efficiently Does Microsoft Advertising manage your Digital Marketing?

Microsoft Advertising provides digital marketing solutions, including search engine advertising and keyword purchasing. The platform offers a cost-effective alternative to other search engine advertising platforms. However, Microsoft Advertising has a smaller user base compared to other platforms, which may limit reach.

"...Bing Ads is being used by members of our Digital Marketing team...." Peer review by Rick Salmon, Senior Digital Marketing Manager, ConnectWise

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How efficiently Does Microsoft Advertising manage your Generation Of New Leads?

Microsoft Advertising is a platform that effectively generates leads, achieving a strong return on investment. The platform is particularly suitable for businesses seeking new customers and high-quality leads. However, the quality of leads generated through Microsoft Advertising can be lower than those obtained through similar platforms.

"...Here is a software and training which will help you generate leads and sales almost immediately, with Bing Ads...." Bing Bang Profits Review: Generate Leads & Sales with Massive ROI

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What makes Microsoft Advertising ideal for Segmentation And Targeting?

Microsoft Advertising enables advertisers to reach specific audience segments based on demographics, location, and interests. This includes targeting by age, location, device, and even LinkedIn profile information. Although Microsoft Advertising provides robust targeting capabilities, its reach is limited, particularly for smaller demographic groups.

"...A whole world of audience targeting is opening up to B2B marketers these days, from LinkedIn Profile targeting on the Bing Ads Network, to leveraging Facebook B2B Lookalike audiences. ..." Winning B2B Results with Google Search Ads Audience Targeting

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56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Case Studies

Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

Generative AI is the Future of Advertising

Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

More Microsoft Advertising Alternatives...

Microsoft Advertising Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

Microsoft Advertising Integrations

Microsoft Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.84/5 ★

Read Reviews (149)

Data Import

3.53/5 ★

Read Reviews (508)

Few API Integrations for Microsoft Advertising

Proof

4.59 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Copper

4.5 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

synthesio

4.35 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Partnership 06/08/2025

NTT DATA Launches Global Business Unit for Microsoft Cloud to Accelerate Enterprise Transformation in the AI Era

NTT DATA has launched a global business unit focused on Microsoft Cloud to enhance enterprise transformation using AI. This collaboration aims to accelerate cloud modernization and AI adoption, leveraging Microsoft technologies like Azure and Microsoft 365. The unit will support enterprises in scaling AI solutions and modernizing operations globally, reinforcing NTT DATA's strategic alliance with Microsoft.

Partnership 04/08/2025

Reply S . p . A .: Reply , Thanks to the Expertise of Its Microsoft - Focused Companies , Has Been Named Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program

Reply S.p.A. has been recognized as a Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program. This status highlights the expertise of Reply's Microsoft-focused companies, WM Reply and Valorem Reply, in delivering AI-powered solutions using Microsoft's technologies. The partnership enhances Reply's ability to provide tailored Copilot solutions and support, benefiting clients like Lumen Technologies and Vodafone.

Partnership 03/08/2025

Microsoft : partnership with Thrive Global on a wellness app

Microsoft has partnered with Thrive Global to launch a wellness app for its employees worldwide. Integrated into Microsoft Teams, the app offers personalized wellness tools, including 'Microsteps' for lifestyle improvements, 'Thrive Resets' for stress reduction, and a 'Wellbeing Score' for health assessment. This initiative aligns with Microsoft's commitment to employee well-being across physical, mental, emotional, and financial aspects.

Customer 31/07/2025

Colonial First State expands AI tools to boost service & advice

Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include a GPT-4-powered chatbot, a Retrieval-Augmented Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO

Microsoft Advertising: Use-Cases, Insights and Reviews | 2025 Cuspera

Microsoft Advertising | Search Engine Marketing (SEM) & more

Failure Risk for Microsoft Advertising ?

Microsoft Advertising Overview

Use Cases

Business Priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Microsoft Advertising Use Cases

How efficiently Does Microsoft Advertising manage your Advertisement?

What benefits does Microsoft Advertising offer for Campaign Management?

How efficiently Does Microsoft Advertising manage your Digital Marketing?

How efficiently Does Microsoft Advertising manage your Generation Of New Leads?

What makes Microsoft Advertising ideal for Segmentation And Targeting?

56+ more Business Use Cases

Case Studies

CASE STUDY St John Ambulance

CASE STUDY s.Oliver

CASE STUDY Villa Finder

CASE STUDY Samsung Electronics Germany

CASE STUDY RelevanC

CASE STUDY Liverpool

Video

Generative AI is the Future of Advertising

Frequently Asked Questions(FAQ)

What is Microsoft Advertising used for?

What are the top features of Microsoft Advertising?

Who uses Microsoft Advertising?

What are Microsoft Advertising alternatives?

Where is Microsoft Advertising located?

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

Microsoft Advertising Features

Microsoft Advertising Integrations

Livechat

Zapier

Typeform

Workiz

Docusign

Proof

Copper

Pastel

synthesio

Lucidchart

Software Failure Risk Guidance

Microsoft Corporation News

NTT DATA Launches Global Business Unit for Microsoft Cloud to Accelerate Enterprise Transformation in the AI Era

Reply S . p . A .: Reply , Thanks to the Expertise of Its Microsoft - Focused Companies , Has Been Named Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program

Microsoft : partnership with Thrive Global on a wellness app

Colonial First State expands AI tools to boost service & advice

Microsoft Corporation Profile