Microsoft Advertising Overview

This is a summary of the comprehensive capabilities and benefits of Microsoft Advertising based on over 5241 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Microsoft Advertising, Google Ads, Wordstream, Optmyzr, Smartly.io, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Microsoft Advertising is right for your needs? Our Cuspera AI engine can evaluate how Microsoft Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.

Microsoft Advertising supports business activities such as:

  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
  • Segmentation And Targeting

Microsoft Advertising can help you with many business goals, such as Acquire Customers, Improve ROI, Grow Market Share, Increase Sales & Revenue, Build Brand Awareness, etc. As a solution, Microsoft Advertising's capabilities include SEM, SEO, Personalization, etc.

Microsoft Advertising was founded in 1975. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Bing ads gives you a free $25 coupon to try before making a purchase...." Peer review by Charysse S., Education

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Microsoft Advertising.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Campaign Management , Digital Marketing , as the business use cases that they have been most satisfied while using Microsoft Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

3.69/5

Read Reviews (2151)

"...Bing ads gives you a free $25 coupon to try before making a purchase...."
Campaign Management

4.83/5

Read Reviews (95)

"...This feature allows users to create a duplicate version of a campaign to monitor changes without fully publishing it...." DIGITAL MARKETING ROUNDUP JULY 2019
campaign analytics

4.47/5

Read Reviews (23)

"...Bing Ads API Manage ads accounts, keywords, ad groups, create new campaigns, get reports Free Easy AdSense API Get AdSense earning reports, manage ads Free Easy Local Search API ..."
campaign monitoring

4.83/5

Read Reviews (13)

"...For the most part, it can be a good idea to set up Auto-tagging because it makes the job of tracking your campaigns much easier. ..."
Digital Marketing

4.95/5

Read Reviews (59)

"...When she s not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug. ..." Bing Ads 2018 recap and insights for search marketers in the year ahead
PEER EXPERIENCES
Advertisement

3.69/5

Read Reviews (2151)

"...Bing ads gives you a free $25 coupon to try before making a purchase...." Peer review by Charysse S., Education
Campaign Management

4.83/5

Read Reviews (95)

"...This feature allows users to create a duplicate version of a campaign to monitor changes without fully publishing it...." DIGITAL MARKETING ROUNDUP JULY 2019
campaign analytics

4.83/5

Read Reviews (23)

campaign monitoring

4.83/5

Read Reviews (13)

Digital Marketing

4.95/5

Read Reviews (59)

"...When she s not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug. ..." Bing Ads 2018 recap and insights for search marketers in the year ahead

56+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5241 insights from peers and experts to help you assess how these Microsoft Advertising use cases fit your Search and Social Advertising needs.

Based on peer insights

Cuspera recommends Microsoft Advertising for

Use Cases Advertisement , Campaign Management , Digital Marketing
Features SEM, SEO, Personalization
Business Priorities Acquire Customers, Improve ROI, Grow Market Share
Industries Marketing And Advertising, Internet, Information Technology And Services

Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Google Ads, Wordstream, Optmyzr and Smartly.Io are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.

Popular Business Setting

for Microsoft Advertising

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Microsoft Advertising to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Microsoft Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.02/5

Read Reviews (832)
SEO

4.11/5

Read Reviews (42)
Personalization

4.12/5

Read Reviews (38)
Dashboard

3.91/5

Read Reviews (37)
Landing page

2.29/5

Read Reviews (19)
FEATURES RATINGS AND REVIEWS
SEM

4.02/5

Read Reviews (832)
SEO

4.11/5

Read Reviews (42)
Personalization

4.12/5

Read Reviews (38)
Dashboard

3.91/5

Read Reviews (37)
Landing page

2.29/5

Read Reviews (19)

IT and Other Capabilities

for Microsoft Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.84/5

Read Reviews (149)
Data Import

3.53/5

Read Reviews (508)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.84/5

Read Reviews (149)
Data Import

3.53/5

Read Reviews (508)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.18/5

Read Reviews (16)
Chat Support

3.91/5

Read Reviews (24)
24/7 Support

3.01/5

Read Reviews (188)
Email Support

2.89/5

Read Reviews (9)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.18/5

Read Reviews (16)
Chat Support

3.91/5

Read Reviews (24)
24/7 Support

3.01/5

Read Reviews (188)
Email Support

2.89/5

Read Reviews (9)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.52/5

Read Reviews (57)
Analytics

4.20/5

Read Reviews (163)
Custom Reports

3.25/5

Read Reviews (342)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.52/5

Read Reviews (57)
Analytics

4.20/5

Read Reviews (163)
Custom Reports

3.25/5

Read Reviews (342)

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Vendor Profile Details

Company Name

Microsoft

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO