Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

  • Generation Of New Leads
  • Segmentation And Targeting
  • Engagement Management
  • Social Media Analytics
  • Communication Management
  • Identify Target Customers
  • White Labeling
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Establish Thought Leadership
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Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As the market share grows in Bing the more we will push adverting through the search engine...." Peer review by Nathan O'Connor, Senior PPC Consultant, Adtrak

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Microsoft Advertising Customer wins, Customer success stories, Case studies

What makes Microsoft Advertising ideal for Campaign Management?

How can Microsoft Advertising enhance your Digital Marketing process?

What makes Microsoft Advertising ideal for Generation Of New Leads?

How does Microsoft Advertising address your Segmentation And Targeting Challenges?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

 

University of South Carolina pioneers AI innovation with Microsoft 365 Copilot

The University of South Carolina has deployed Microsoft 365 Copilot to enhance efficiency and streamline operations across its campus. This AI-driven solution has saved faculty and students significa...nt time, with 84% reporting savings of 1-5 hours weekly. The initiative supports learning, teaching, and administrative tasks, while also preparing students for AI-driven workplaces through workshops and an AI Certificate Program.

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Colonial First State expands AI tools to boost service & advice

Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include a GPT-4-powered chatbot, a Retrieval-Augmented ...Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.

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PUMA makes tracks to cloud - based telephony on Microsoft Teams

PUMA is transitioning its telephony infrastructure to a cloud-based system using Microsoft Teams, facilitated by LoopUp. This move aims to replace legacy systems with a scalable, cost-effective voice... platform, enhancing global operations. Deployments have been completed in Australia and New Zealand, with further plans for the Asia-Pacific region. The initiative aligns with PUMA's shift to cloud-first collaboration tools.

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St John Ambulance - Non Profit Organization Management

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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Villa Finder - Hospitality

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

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Samsung Electronics Germany - Consumer Electronics

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

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Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.
lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.52/5 ā˜…

Read Reviews (57)
Analytics

4.20/5 ā˜…

Read Reviews (163)
Custom Reports

3.25/5 ā˜…

Read Reviews (342)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.52/5 ā˜…

Read Reviews (57)
Analytics

4.20/5 ā˜…

Read Reviews (163)
Custom Reports

3.25/5 ā˜…

Read Reviews (342)

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Partnership

Nuvei expands partnership with Microsoft - FX News Group

Nuvei has expanded its partnership with Microsoft to enhance payment solutions. This collaboration aims to integrate Nuvei's payment technology with Microsoft's platforms, offering improved transaction capabilities for users.

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Partnership

DataSnipper Launches AI Extractions in Collaboration with Microsoft - PR Newswire

DataSnipper has launched AI Extractions in collaboration with Microsoft, enhancing document-heavy audit and finance workflows. This new capability, powered by Microsoft Azure, transforms unstructured documents into structured, traceable data directly in Excel, improving speed, accuracy, and control. The integration leverages AI to streamline processes, ensuring consistency and reducing manual work. Microsoft highlights the potential of Azure in enabling such innovative solutions.

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Executive

Apple AI Chief, John Giannandrea, Is Leaving, Microsoft Exec Joining - Business Insider

Microsoft executive is set to join Apple following the departure of Apple's AI chief, John Giannandrea.

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Product

eMazzanti Technologies Launches eBot: AI-Powered IT Support Assistant Built on Microsoft ...

eMazzanti Technologies has launched eBot, an AI-powered IT support assistant built on Microsoft Copilot Studio, integrated into Microsoft Teams. eBot provides 24/7 expert guidance, reducing support ticket volumes and enhancing productivity by offering real-time assistance for Microsoft 365 applications like Outlook and Excel. The service is available as a freemium offering, with customization options for businesses.

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Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO