MailerLite Overview

This is a summary of the comprehensive capabilities and benefits of MailerLite based on over 4586 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

MailerLite, Robly, Vertical Response Email Marketing, Moosend, SendPulse, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if MailerLite is right for your needs? Our Cuspera AI engine can evaluate how MailerLite fits your specific business needs, industry, and context. Get your personalized assessment report today.

MailerLite supports business activities such as:

  • Communication Management
  • Campaign Management
  • Engagement Management
  • Workflow Management
  • Social Media Management

MailerLite can help you with many business goals, such as Acquire Customers, Grow Market Share, Enhance Customer Relationships, Increase Sales & Revenue, Improve ROI, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, MailerLite's capabilities include Landing Page, Templates, Personalization, etc.

MailerLite Internet Vertical is its biggest customer base.

Reviews

"We love the simplicity and flexibility of MailerLite. It's helped us connect Typeform's online magazine with our audience as we've grown from a small to mid-sized startup. " - Eric Johnson

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well MailerLite solved their Email Marketing needs. Cuspera uses 4586 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities peers achieved using MailerLite.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using MailerLite.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail and Website

4.58/5 ★

Read Reviews (297)

"...This marketing software helps us in sending email campaigns and also scheduling the campaigns...."
sending & publishing communications

4.51/5 ★

Read Reviews (251)

"...I had to upgrade in order to send emails to all my subscribers only to find out that I can't send broadcast because the emails on my automation don't follow their rules...."
tracking & monitoring communications

4.93/5 ★

Read Reviews (45)

"...With Mailerlite analytics, you can track your email marketing results with a click map and opens by location reports. ..."
Campaign Management with E-Mail and Website

4.82/5 ★

Read Reviews (140)

"...While there is a bit of a learning curve to setting up email marketing campaigns, MailerLite is so user friendly...."
campaign monitoring

4.94/5 ★

Read Reviews (42)

"...Track your email campaign performance: opens by location, device type, link activity, unsubscribe count, bounces and more...."
campaign analytics

4.42/5 ★

Read Reviews (41)

"...Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it...."
Engagement Management with E-Mail and Website

4.97/5 ★

Read Reviews (89)

"...They also provide campaign managers with which you ll be able to create multiple emails based on customer base size and pop-ups that engage visitors. ..." Top Email Marketing Software to Start Monetizing Your Content Marketing
engaging and following up

4.97/5 ★

Read Reviews (83)

"...The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!...."
PEER EXPERIENCES
Communication Management with E-Mail and Website

4.58/5 ★

Read Reviews (297)

"...This marketing software helps us in sending email campaigns and also scheduling the campaigns...." Peer review by George K, Sales And Marketing Specialist, Telecommunications
sending & publishing communications

4.58/5 ★

Read Reviews (251)

tracking & monitoring communications

4.58/5 ★

Read Reviews (45)

Campaign Management with E-Mail and Website

4.82/5 ★

Read Reviews (140)

"...While there is a bit of a learning curve to setting up email marketing campaigns, MailerLite is so user friendly...." Peer review by Nadine Fonseca
campaign monitoring

4.82/5 ★

Read Reviews (42)

campaign analytics

4.82/5 ★

Read Reviews (41)

Engagement Management with E-Mail and Website

4.97/5 ★

Read Reviews (89)

"...They also provide campaign managers with which you ll be able to create multiple emails based on customer base size and pop-ups that engage visitors. ..." Top Email Marketing Software to Start Monetizing Your Content Marketing
engaging and following up

4.97/5 ★

Read Reviews (83)

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4586 insights from peers and experts to help you assess how these MailerLite use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Eric Johnson

Senior Writer / Researcher

Typeform

We love the simplicity and flexibility of MailerLite. It's helped us connect Typeform's online magazine with our audience as we've grown from a small to mid-sized startup. Testimonial By Eric Johnson

Rob Ford

Founder and Principal

The FWA

What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices. Testimonial By Rob Ford
CUSTOMERS TESTIMONIALS

Eric Johnson

Senior Writer / Researcher

Typeform

We love the simplicity and flexibility of MailerLite. It's helped us connect Typeform's online magazine with our audience as we've grown from a small to mid-sized startup. Testimonial By Eric Johnson

Rob Ford

Founder and Principal

The FWA

What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices. Testimonial By Rob Ford

Frequently Asked Questions(FAQ)

for MailerLite

What is MailerLite?

Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.

What is MailerLite used for?

MailerLite is a Email Marketing Software mainly used by its customers to Acquire Customers and Grow Market Share by Communication Management, Campaign Management and Engagement Management .

What are the top features of MailerLite?

Landing page, Templates and Personalization are some of the top features of MailerLite.

Who uses MailerLite?

MailerLite is used by Internet, Marketing And Advertising and Education among other industries.

What are MailerLite alternatives?

Robly, Vertical Response Email Marketing, Moosend and SendPulse are popular alternatives for MailerLite.

Where is MailerLite located?

MailerLite is headquartered at San Francisco, California 94105, US.

Popular Business Setting

for MailerLite

Top Industries

  • Internet
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used MailerLite to Acquire customers and Grow market share

Peer and Expert Opinion on Features

for MailerLite

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.34/5 ★

Read Reviews (405)
Templates

3.93/5 ★

Read Reviews (263)
Personalization

4.22/5 ★

Read Reviews (146)
Alerts: popups & Notifications

4.64/5 ★

Read Reviews (85)
Feedback surveys

4.42/5 ★

Read Reviews (68)
FEATURES RATINGS AND REVIEWS
Landing page

4.34/5 ★

Read Reviews (405)
Templates

3.93/5 ★

Read Reviews (263)
Personalization

4.22/5 ★

Read Reviews (146)
Alerts: popups & Notifications

4.64/5 ★

Read Reviews (85)
Feedback surveys

4.42/5 ★

Read Reviews (68)

IT and Other Capabilities

for MailerLite

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.41/5 ★

Read Reviews (157)
Data Import

3.70/5 ★

Read Reviews (328)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.41/5 ★

Read Reviews (157)
Data Import

3.70/5 ★

Read Reviews (328)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5 ★

Read Reviews (170)
24/7 Support

4.07/5 ★

Read Reviews (505)
Chat Support

3.90/5 ★

Read Reviews (63)
Phone Support

3.83/5 ★

Read Reviews (26)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5 ★

Read Reviews (170)
24/7 Support

4.07/5 ★

Read Reviews (505)
Chat Support

3.90/5 ★

Read Reviews (63)
Phone Support

3.83/5 ★

Read Reviews (26)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.41/5 ★

Read Reviews (86)
Custom Reports

3.92/5 ★

Read Reviews (737)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.41/5 ★

Read Reviews (86)
Custom Reports

3.92/5 ★

Read Reviews (737)

Software Failure Risk Guidance

?

for MailerLite

Overall Risk Meter

Low Medium High

Top Failure Risks for MailerLite

Vendor Profile Details

Company Name

MailerLite

Company Website

https://www.mailerlite.com/

HQ Location

San Francisco, California 94105, US

Employees

101-250

Social

Financials

PRIVATE