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Search and Social Advertising Software 2020

Software that enables advertisers to buy, manage, and place ads on social media networks and search engines.

83 Search and Social Advertising Software

Wordstream Icon

Wordstream

4.54
★★★★★
★★★★★

The power of online advertising to organizations of all sizes

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Wordstream is an Online Advertising tool used by organizations of all sizes. It helps business owners, marketers, and agencies turn 60% more leads into customers while spending 10% less. It uses paid search and social to turn clicks into paying customers. A passionate customer success team, and renowned thought leadership allows to help businesses manage their marketing efforts regardless of industry, size, or location.

Highlights
Top Business Usecases : Advertisement,Communication management,Campaign management
Top Features : SEM,SEO,Landing page

Vendor: LocaliQ, Inc.

Founded: 2007

Company Size: 101-250

HQ Location: 101 Huntington Ave, Floor 7, Boston, MA 02199

Financials: SERIES C

Microsoft Advertising Icon

Microsoft Advertising

3.63
★★★★★
★★★★★

Search Engine Marketing (SEM) & more

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Highlights
Top Business Usecases : Advertisement,Campaign management,Digital marketing
Top Features : SEM,SEO,Personalization

Vendor: Microsoft Corporation

Founded: 1975

Company Size: 10001+

HQ Location: Redmond, WA

Financials: IPO

Smartly.io Icon

Smartly.io

4.39
★★★★★
★★★★★

Smartly.io - Powering Beautifully Effective Ads

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Smartly.io is a Social Media marketing platform that is a simple to use software for automating all aspects of Social media advertising and Video advertising, and is built for scaling up with the business. The software can be deployed in industries such as Retail, Gaming, E-commerce, Travel, Media & Entertainment and more.

Highlights
Top Business Usecases : Advertisement,Campaign management,Helpdesk management
Top Features : Templates,Personalization,Dashboard

Vendor: Smartly.io Solutions Oy

Company Size: 251-500

HQ Location: Schiffbauerdamm 12, Berlin, 10117, DE

Financials: SERIES A

Optmyzr Icon

Optmyzr

4.64
★★★★★
★★★★★

Leading AdWords Optimization Solutions and Automated ...

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Optmyzr is a PPC Management Software that provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. It helps paid search experts speed up campaign optimization and see maximum value from their spend on Google Ads, Microsoft Ads, and Amazon Ads. It enables advertisers, consultants and agencies to save time by automating tedious and repetitive tasks.

Highlights
Top Business Usecases : Advertisement,Campaign management,Workflow management
Top Features : SEM,Dashboard,Alerts: popups & Notifications

Vendor: Optmyzr, Inc.

Founded: 2013

Company Size: 11-50

HQ Location: Optmyzr, Inc., 551 Pilgrim Drive Suite B, Foster City, California 94404

Financials: PRIVATE

Reddit Icon

Reddit

3.95
★★★★★
★★★★★

reddit: the front page of the internet

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Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Video hosting,Personalization,Alerts: popups & Notifications

Vendor: Reddit, Inc.

Company Size: 101-250

HQ Location: San Francisco, San Francisco, California 94102, US

Financials: SERIES D

Opteo Icon

Opteo

4.81
★★★★★
★★★★★

Opteo AdWords Tool - Automate Your AdWords Day To Day

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Opteo is a Google Ads management software enabling businesses of all sizes - startups to large enterprises - to grow their revenue and optimize on decisions around Google Ads.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Helpdesk management
Top Features : SEM,Alerts: popups & Notifications,Dashboard

Vendor: Opteo Ltd

Company Size: 1-10

HQ Location: 3 Southwark Street, Second Floor, London, Greater London SE1 1RQ, GB

Financials: PRIVATE

ROI Hunter Icon

ROI Hunter

4.55
★★★★★
★★★★★

THE ULTIMATE PLATFORM FOR FACEBOOK AND INSTAGRAM

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Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Templates,Personalization,Calculator

Vendor: ROI Hunter Limited

Company Size: 101-250

HQ Location: Brno, Morava

Financials: SERIES A

Sprinklr Marketing Icon

Sprinklr Marketing

3.99
★★★★★
★★★★★

Unified omnichannel platform for the end-to-end marketing lifecycle

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Sprinklr Marketing enables increased return on ad spend and reduction in Advertising production costs using AI, Integrations, team collaboration, automation & unified reporting. It enables personalized social advertising by optimizing the strategy across the major social channels.

Highlights
Top Business Usecases : Advertisement,Content management,Social media management
Top Features : Dashboard,Personalization

Vendor: Sprinklr Inc.

Founded: 2009

Company Size: 1001-5000

HQ Location: 29 West 35th Street, 7th Floor, New York, NY 10001 USA

Financials: PRIVATE

Adzooma Icon

Adzooma

4.30
★★★★★
★★★★★

How we Simplify & Automate Your Advertising ...

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Adzooma is a digital marketing platform that is designed to manage online advertising campaigns with third-party advertising networks. It helps businesses of any size grow by making online marketing easy. It provides personalized checklists to drive business growth.

Highlights
Top Business Usecases : Advertisement,Campaign management,Digital marketing
Top Features : SEM,Dashboard,Alerts: popups & Notifications

Vendor: Adzooma

Company Size: 201-500

HQ Location: Cross Street, 72-76, Manchester, Greater Manchester M2 4JG , GB

Financials: SEED

BlueWinston Icon

BlueWinston

4.00
★★★★★
★★★★★

Product Ads Tool for Google & Microsoft Ads

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Highlights
Top Business Usecases : Advertisement,Public relations,Campaign management
Top Features : SEM,Widgets

Vendor: BlueWinston

Company Size: 1-10

HQ Location: Štúrova 30, Nitra, Slovensko 94901, SK

Financials: PRIVATE

ToneDen Icon

ToneDen

4.29
★★★★★
★★★★★

Social marketing platform that gives the power to reach and sell to the people who matter.

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Toneden is a social marketing platform that gives the power to reach and sell to the people who matter. It helps to acquire new customers, build lasting relationships, drive higher sales while saving time and making more money. It is designed for content creators, event marketers, and eCommerce brands.

Highlights
Top Business Usecases : Advertisement,Communication management,Engaging and following up
Top Features : Contests/quizes,Gamification,Ticketing

Vendor: ToneDen Inc.

Company Size: 1-10

HQ Location: 1438 N Gower St, Los Angeles, California US

Financials: SEED

Okendo Icon

Okendo

4.85
★★★★★
★★★★★

Customer Review Software to drive growth throughout the buying journey.

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Okendo is a Customer review software that helps to build shopper trust and excitement and drive conversion. It helps to drive more traffic by showing reviews on social marketing channels including Google Ads, Google Search, and Google Shopping.

Highlights
Top Business Usecases : Rating and review management,Engagement management,Customer feedback management
Top Features : Rewards,Gamification,Personalization

Vendor: Okendo Pty Ltd.

Company Size: 2-10

HQ Location: 333 George St, Level 5, Sydney, New South Wales 2000, AU

Financials: SERIES A

Taptica Icon

Taptica

4.60
★★★★★
★★★★★

Zemanta | The Art & Science of Content Promotion

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Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. It leverages big data to enable quality media targeting at scale. It works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up

Vendor: Taptica

Company Size: 101-250

HQ Location: 115 Sansome St., Suite #810, San Francisco, CA 94104, US

Financials: SEED

Semrush Icon

Semrush

4.55
★★★★★
★★★★★

Online visibility management and content marketing SaaS platform

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Semrush is a leading online visibility management software-as-a-service platform usable in eCommerce for enabling online sales and Enterprises with customer data with more than 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms. Semrush is a critical solution for all companies that are serious about online presence.

Highlights
Top Business Usecases : Content management,Advertisement,Social media management
Top Features : SEO,SEM,Dashboard

Vendor: Semrush Inc.

Founded: 2008

Company Size: 501-1000

HQ Location: 800 Boylston St, Suite 2475, Boston, Massachusetts 02199, US

Financials: PRIVATE

SOCi Icon

SOCi

4.50
★★★★★
★★★★★

Revolutionize Multi-Location Marketing with AI

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SOCi is a social media and reputation management platform built to address the complex needs of highly visible multi-location businesses. With its proprietary Content Discovery and Recommendation Engine and Instant Insight scoring algorithms, SOCi is helping businesses and digital marketing firms achieve success in social media.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging on social media
Top Features : Dashboard,Templates,Alerts: popups & Notifications

Vendor: SOCi, Inc.

Company Size: 51-100

HQ Location: San Diego, CA

Financials: SERIES B

HubSpot Icon

HubSpot

4.47
★★★★★
★★★★★

Marketing Automation Software for inbound marketing and sales

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Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,SEO,Templates

Vendor: HubSpot, Inc

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Mailchimp Icon

Mailchimp

4.47
★★★★★
★★★★★

Become the brand you want to be with smarter marketing built for big things.

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Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Personalization,Landing page

Vendor: Mailchimp

Founded: 2001

Company Size: 1001-5000

HQ Location: 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Financials: SEED

Rakuten Advertising Icon

Rakuten Advertising

4.45
★★★★★
★★★★★

Combines Rakuten's media properties; affiliate, display and search marketing

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Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Personalization,Rewards,Gamification

Vendor: Rakuten Marketing, LLC.

Company Size: 501-1000

HQ Location: San Mateo, CA

Financials: PRIVATE

OutboundEngine Icon

OutboundEngine

4.36
★★★★★
★★★★★

Marketing Automation platform to target new customers, build loyalty and close more business

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OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Personalization,Templates,Dashboard

Vendor: Outbound Engine, Inc.

Company Size: 251-500

HQ Location: 98 San Jacinto Blvd., Suite 1300, Austin, Texas 78701, US

Financials: SERIES C

Kintegra Platform Icon

Kintegra Platform

4.36
★★★★★
★★★★★

Kintegra | Next-Gen Cross Channel Digital Advertising Platform

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Kintegra is a digital advertising platform for agencies, marketers, and brands. It helps to improve efficiency and enhance customer relationships.

Highlights
Top Business Usecases : Advertisement,Campaign management,Digital marketing
Top Features : SEM,Dashboard

Vendor: Kintegra, Inc

Company Size: 11-50

HQ Location: 2nd Floor, 212/A, 1st Main Road, Stage 2, Domlur, Bangalore, Karnataka 560071, IN

Financials: PRIVATE

Naytev Icon

Naytev

4.36
★★★★★
★★★★★

Social Media Management, Paid & Organic Social

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Naytev is a social media management and automation software that empowers elite content teams to win on Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It helps to improve ROI and efficiency.

Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
Top Features : Predictive scheduling

Vendor: Naytev

Company Size: 1-10

HQ Location: 251 S Van Ness Ave, San Francisco, California US

Financials: SEED

Facebook For Business Icon

Facebook For Business

4.35
★★★★★
★★★★★

Facebook for Business: Connect with the people who will love your business.

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Facebook for Business is a solution created for business growth by making audience connections through Facebook, enabling businesses to meet their specific goals using Facebook Ads, Facebook Pages and other tools that are part of the Facebook for Business solution. The software works across devices.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Personalization,Alerts: popups & Notifications,Gamification

Vendor: WhatsApp LLC

Founded: 2004

Company Size: 10001+

HQ Location: 1 Hacker Way, Menlo Park, California 94025

Financials: IPO

Pega Customer Engagement Suite Icon

Pega Customer Engagement Suite

4.34
★★★★★
★★★★★

Integrates customer analytics and business rules in real time, building deeper connections with customers

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Pega Customer Engagement Suite enables customer engagement with end-to-end automation, real-time AI and a unified CRM Platform. It can be deployed across industries such as Healthcare, Insurance, Financial Services, Automotive and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Personalization,Bot

Vendor: Pegasystems Inc.

Founded: 2017

Company Size: 5001-10000

HQ Location: One Rogers Street Cambridge, MA 02142-1209 U.S.A

Financials: IPO