Google Ads Overview
This is a summary of the comprehensive capabilities and benefits of Google Ads based on over 46434 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Ads, Wordstream, Microsoft Advertising, Smartly.io, Optmyzr, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Ads is right for your needs? Our Cuspera AI engine can evaluate how Google Ads fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Ads supports business activities such as:
- Advertisement
- Campaign Management
- Digital Marketing
- Generation Of New Leads
- Communication Management
Google Ads can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Build Brand Awareness, Scale Best Practices, etc. It can help manage these activities if you use Website for these needs. As a solution, Google Ads's capabilities include SEM, SEO, Landing Page, etc.
Google Ads Marketing and Advertising Vertical is its biggest customer base.
Reviews
"After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads. " - Ronny Tangguh
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Ads solved their Search and Social Advertising needs. Cuspera uses 46434 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Google Ads.
Use Cases
Peers recommend Advertisement , Campaign Management , Digital Marketing , as the business use cases that they have been most satisfied while using Google Ads.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
3.46/5 ★ |
"...You can control your daily budgets and essentially bid your ads into whatever position you like on the page...." Peer review by Anthony B, Content Marketing Manager, Marketing and Advertising |
| Campaign Management |
4.60/5 ★ |
"...AdWords now visually displays the breakdown of clicks, cost, and conversions across desktop, tablet, and mobile, making it easier to manage your campaigns and optimize your device bid adjustments...." Peer review by Consultant |
| campaign analytics |
4.48/5 ★ |
"...The analytics for the campaigns are very straight forward and in depth...." Peer review by Administrator |
| campaign monitoring |
4.83/5 ★ |
"...The best part about AdWords is the straight-forward tracking of your campaigns and spend...." Peer review by Jeff W, Marketing Manager, Food & Beverages |
| Digital Marketing |
4.91/5 ★ |
"...In this article, we highlight how solar contractors can successfully implement the paid digital marketing platform Google Ads...." How to use Google Ads to drive traffic to your solar website - Solar Power World |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
3.46/5 ★ |
"...You can control your daily budgets and essentially bid your ads into whatever position you like on the page...." Peer review by Anthony B, Content Marketing Manager, Marketing and Advertising |
|
| Campaign Management |
4.60/5 ★ |
"...AdWords now visually displays the breakdown of clicks, cost, and conversions across desktop, tablet, and mobile, making it easier to manage your campaigns and optimize your device bid adjustments...." Peer review by Consultant |
|
| campaign analytics |
4.60/5 ★ |
| campaign monitoring |
4.60/5 ★ |
| Digital Marketing |
4.91/5 ★ |
"...In this article, we highlight how solar contractors can successfully implement the paid digital marketing platform Google Ads...." How to use Google Ads to drive traffic to your solar website - Solar Power World |
|
93+ more Business Use Cases
Our AI advisor, Wyz, harnessed 46434 insights from peers and experts to help you assess how these Google Ads use cases fit your Search and Social Advertising needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads. Testimonial By Ronny Tangguh |
|
Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
|
At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads to keep up with market innovations. Testimonial By Andrew Sutherland |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ronny Tangguh Founder Buana Joglo |
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads. Testimonial By Ronny Tangguh |
|
Erika Anggreini Corporate Director of Marketing Archipelago International |
Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
|
Andrew Sutherland General Manager Bali Hai Cruises |
At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads to keep up with market innovations. Testimonial By Andrew Sutherland |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Buana JogloRead More |
|
|
Case Study ArchipelagoRead More |
|
Case Study KredivoRead More |
Frequently Asked Questions(FAQ)
for Google Ads
What is Google Ads?
What is Google Ads used for?
What are the top features of Google Ads?
Who uses Google Ads?
What are Google Ads alternatives?
Where is Google Ads located?
Popular Business Setting
for Google Ads
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Google Ads to Acquire customers and Improve ROI
Google Ads Alternatives
Peer and Expert Opinion on Features
for Google Ads
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (5394) |
| SEO | Read Reviews (1442) |
| Landing page | Read Reviews (606) |
| Dashboard | Read Reviews (419) |
| Personalization | Read Reviews (275) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (5394) |
| SEO | Read Reviews (1442) |
| Landing page | Read Reviews (606) |
| Dashboard | Read Reviews (419) |
| Personalization | Read Reviews (275) |
IT and Other Capabilities
for Google Ads
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (968) |
| Data Import | Read Reviews (2714) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (968) |
| Data Import | Read Reviews (2714) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (134) |
| Phone Support | Read Reviews (219) |
| Email Support | Read Reviews (97) |
| 24/7 Support | Read Reviews (1091) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (134) |
| Phone Support | Read Reviews (219) |
| Email Support | Read Reviews (97) |
| 24/7 Support | Read Reviews (1091) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (251) |
| Analytics | Read Reviews (2530) |
| Custom Reports | Read Reviews (4081) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (251) |
| Analytics | Read Reviews (2530) |
| Custom Reports | Read Reviews (4081) |
Software Failure Risk Guidance
?for Google Ads
Overall Risk Meter
Top Failure Risks for Google Ads
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
Get a personalised risk report for Google Ads
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Google Ads may get in touch with you regarding your request.
Request Custom Quote
Google will get in touch with you regarding your request.