Google Ads Overview

Here’s the scoop on Google Ads! We've gathered over 46434 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Google Ads, Wordstream, Microsoft Advertising, Smartly.io, Optmyzr, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Google Ads is right for your needs? Our Cuspera AI engine can evaluate how Google Ads fits your specific business needs, industry, and context. Get your personalized assessment report today.

Google Ads supports business activities such as:

  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
  • Communication Management

Google Ads can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Build Brand Awareness, Scale Best Practices, etc. It can help manage these activities if you use Website for these needs. As a solution, Google Ads's capabilities include SEM, SEO, Landing Page, etc.

Google Ads Marketing and Advertising Vertical is its biggest customer base.

Reviews

"By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. " - Kelvin Saputra

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Google Ads solved their Search and Social Advertising needs. Cuspera uses 46434 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Google Ads.

Other priorities:

  • Increase Sales & Revenue
  • Build Brand Awareness
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Improve Efficiency
  • Improve Brand Engagement
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve Consistency
  • Establish Thought Leadership
  • Improve Visibility
  • Manage Risk
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Campaign Management , Digital Marketing , as the business use cases that they have been most satisfied while using Google Ads.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

3.46/5

Read Reviews (17569)

"...I really enjoy adwords because it offers so many different ways to offer ads to users...."
Campaign Management

4.60/5

Read Reviews (621)

"...With the new digital marketing campaign, Buana Joglo s sales increased by more than 50% within the first 6 months...." Case Study Bali Hai Cruises
campaign analytics

4.48/5

Read Reviews (153)

"...The analytics for the campaigns are very straight forward and in depth...."
campaign monitoring

4.83/5

Read Reviews (97)

"...We re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare...."
Digital Marketing

4.91/5

Read Reviews (447)

"...One last benefit of learning this digital marketing platform is that you will simultaneously be learning how to use Bing Ads...." Platforms That Every Digital Marketer Should Learn
PEER EXPERIENCES
Advertisement

3.46/5

Read Reviews (17569)

"...I really enjoy adwords because it offers so many different ways to offer ads to users...." Peer review by Daniel V, Ad Ops Specialist, Marketing and Advertising
Campaign Management

4.60/5

Read Reviews (621)

"...With the new digital marketing campaign, Buana Joglo s sales increased by more than 50% within the first 6 months...." Case Study Bali Hai Cruises
campaign analytics

4.60/5

Read Reviews (153)

campaign monitoring

4.60/5

Read Reviews (97)

Digital Marketing

4.91/5

Read Reviews (447)

"...One last benefit of learning this digital marketing platform is that you will simultaneously be learning how to use Bing Ads...." Platforms That Every Digital Marketer Should Learn

93+ more Business Use Cases

Our AI advisor, Wyz, harnessed 46434 insights from peers and experts to help you assess how these Google Ads use cases fit your Search and Social Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ads testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ads testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ads testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads to keep up with market innovations. Testimonial By Andrew Sutherland
CUSTOMERS TESTIMONIALS
Google Ads testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ads testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ads testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads to keep up with market innovations. Testimonial By Andrew Sutherland

Case Studies

COMPANY CASE STUDIES
Google Ads case study
Case Study Buana Joglo

How Buana Joglo increases sales by >50% with Google Ads

Read More
Google Ads case study
Case Study Archipelago

How Archipelago increases bookings by 440% using Google Ads

Read More
Google Ads case study
Case Study Bali Hai Cruises

How Bali Hai Cruises increases bookings by 150% and calls by 29%

Read More

Video

Digital marketing- generated by AI | Google Ads

Video Thumbnail

Based on peer insights

Cuspera recommends Google Ads for

Use Cases Advertisement , Campaign Management , Digital Marketing
Medium Website
Features SEM, SEO, Landing Page
Business Priorities Acquire Customers, Improve ROI, Increase Sales & Revenue
Industries Marketing And Advertising, Computer Software, Information Technology And Services

Frequently Asked Questions(FAQ)

for Google Ads

What is Google Ads?

Google Ads is an online advertising tool that helps to promote the business, help sell products or services, raise awareness, and increase traffic to the website. Google Ads helps to reach more relevant customers within the budget also helps to improve the ads over time to get more of the results that matter to the business.

What is Google Ads used for?

Google Ads is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Google Ads?

SEM, SEO and Landing page are some of the top features of Google Ads.

Who uses Google Ads?

Google Ads is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Google Ads alternatives?

Wordstream, Microsoft Advertising, Smartly.Io and Optmyzr are popular alternatives for Google Ads.

Where is Google Ads located?

Google Ads is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

Popular Business Setting

for Google Ads

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Google Ads to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Google Ads

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

3.90/5

Read Reviews (5394)
SEO

4.03/5

Read Reviews (1442)
Landing page

3.82/5

Read Reviews (606)
Dashboard

3.82/5

Read Reviews (419)
Personalization

3.44/5

Read Reviews (275)
FEATURES RATINGS AND REVIEWS
SEM

3.90/5

Read Reviews (5394)
SEO

4.03/5

Read Reviews (1442)
Landing page

3.82/5

Read Reviews (606)
Dashboard

3.82/5

Read Reviews (419)
Personalization

3.44/5

Read Reviews (275)

IT and Other Capabilities

for Google Ads

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.50/5

Read Reviews (968)
Data Import

3.34/5

Read Reviews (2714)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.50/5

Read Reviews (968)
Data Import

3.34/5

Read Reviews (2714)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5

Read Reviews (134)
Phone Support

4.21/5

Read Reviews (219)
Email Support

4.20/5

Read Reviews (97)
24/7 Support

3.39/5

Read Reviews (1091)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5

Read Reviews (134)
Phone Support

4.21/5

Read Reviews (219)
Email Support

4.20/5

Read Reviews (97)
24/7 Support

3.39/5

Read Reviews (1091)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (251)
Analytics

3.96/5

Read Reviews (2530)
Custom Reports

3.57/5

Read Reviews (4081)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (251)
Analytics

3.96/5

Read Reviews (2530)
Custom Reports

3.57/5

Read Reviews (4081)

Software Failure Risk Guidance

?

for Google Ads

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ads

Vendor Profile Details

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A