Rakuten Advertising: Product updates, Customer stories, and Insights | 2026 Cuspera

Rakuten Advertising helped Giftcards.com and Brunner boost brand awareness with a multi-channel marketing strategy. The campaign used affiliate, programmatic, paid search, and paid social channels. G...iftcards.com saw a 32% increase in publishers onboarded, 265% more impressions, and 341% more sessions year-over-year. The strategy won gold for Best Cross-Channel Strategy at the US Partnership Awards. Real-time analytics and optimization drove strong results in the competitive online gifting market.
Show More..

Rakuten Advertising helped OUAI grow sales with a multichannel marketing strategy. OUAI faced a tough year in the beauty industry and needed new ways to boost results. Rakuten Advertising used affili...ate, paid search, and cross-channel messaging to reach more customers. The campaign included card-linked offers, loyalty partners, and YouTube video ads. OUAI saw a 21% higher view-through rate, a 114% increase in order count, and a 135% rise in affiliate channel sales year-over-year.
Show More..

Rakuten Advertising helped Sixt grow its US business with a fully managed affiliate marketing program. Sixt wanted to boost bookings and brand awareness while managing fraud risks. Rakuten Advertisin...g used deep linking, regular support, and network expansion to improve results. Sixt saw an 83% increase in sales, 83% higher average order value, and 102% more bookings. Sixt valued Rakuten Advertising's expertise and strategic support.
Show More..

Rakuten Advertising helped Icelandair launch a new affiliate marketing program to grow bookings in North America. Icelandair wanted to expand its brand and increase sales in the US and Canada. Rakute...n Advertising built a travel-focused affiliate program and onboarded 26 global publishers. In less than 30 days, Icelandair saw a 48% increase in sales quarter-over-quarter and a 10%+ increase in clicks. The program delivered strong ROAS and helped Icelandair reach more travelers.
Show More..

Rakuten Advertising helped Faherty grow its affiliate program. Faherty wanted to increase revenue while keeping its sustainable brand image. Rakuten Advertising used affiliate technology, a global pu...blisher network, and targeted offers. They worked with cashback partners and card-linked offers to reach new customers. The results were 8% year-over-year affiliate sales growth, a 25% increase in sales from top cashback partners, and 45% of sales from new customers. 10% of sales came from a new audience demographic.
Show More..

ShopMy used Rakuten Advertising to boost its creator-centric platform with AI and automation. ShopMy wanted to help luxury brands find and work with creators more easily. Rakuten Advertising gave Sho...pMy tools for creator discovery, analytics, and automated gifting. ShopMy brands saw 20X average ROI, $40K monthly average order volume, and $175M in total order volume. ShopMy also enabled $17M in product gifting in nine months.
Show More..