Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
See all business priorities See less business priorities

Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs...." Peer review by Thokozille Z

Peer review evidence (same sources as the product rating summary)

"...Find out the latest about Rakuten Advertising UK and where we are covered in the media. ..." Rakuten Advertising
"...Access our performance network of more than 150K publishers and brands, and experience breakthrough results from the #1 Affiliate Marketing Network for 9 years in a row. ..." Reach a World of Customers Waiting to be Discovered
"...Using Cadence, we have been able to see the true impact of our affiliate programme across the board...." Peer review by Amy Jackson, Digital Marketing Manager, Lipsy

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Rakuten Advertising Customer wins, Customer success stories, Case studies

What solutions does Rakuten Advertising provide for Sending & Publishing Communications?

How can Rakuten Advertising optimize your Engagement Management Workflow?

What makes Rakuten Advertising ideal for Campaign Management?

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

World Travel Holdings - Hospitality - Large

Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program drove a 70%+ increase in net new-to-brand cruisers. The average booking window was a...bout 30% shorter than other channels. Over 60 publishers generated more than 50,000 monthly clicks. World Travel Holdings used cashback, BNPL, and content partners to boost exposure and bookings.

Read more →

Icelandair - Transportation/Trucking/Railroad - Large

Rakuten Advertising helped Icelandair launch a new affiliate marketing program in less than 30 days. Icelandair wanted to grow bookings in the US and Canada and reach more international travelers. Ra...kuten Advertising onboarded 26 top travel publishers and tested new loyalty and cashback models. Icelandair saw a 48% increase in sales quarter-over-quarter and over 10% more clicks. The program used travel-specific transaction fields for better insights.

Read more →

TerraCycle - Consumer Services - Medium

Rakuten Advertising helped TerraCycle double sales every year since launch. TerraCycle used the affiliate marketing platform to onboard 40 new partners and saw a 39% lift in sales. Over 40% of sales ...came from new customers. The platform's AI-backed Partnership Discovery and analytics tools made it easy for TerraCycle to find eco-focused partners and track results. TerraCycle praised Rakuten Advertising for seamless onboarding and strong, ongoing growth.

Read more →
 

Giftcards.com - Consumer Services - Medium

Pittsburgh, USA

Rakuten Advertising and Brunner helped Giftcards.com boost brand awareness in a crowded online gifting market. They launched a cross-channel strategy using affiliate, programmatic, paid search, and p...aid social. The team onboarded 32% more affiliate partners year-over-year. Impressions grew by 265% and sessions increased by 341%. Giftcards.com won gold for Best Cross-Channel Strategy at the US Partnership Awards.

Read more →
 

Versa Marketing Inc. - Marketing And Advertising - Small

Boulder, USA

Versa Marketing Inc. used Rakuten Advertising and Rakuten Rewards to grow Factory Direct Filters’ affiliate program. They applied coupon commissioning and exclusive codes to boost performance. The st...rategy led to a 142% increase in revenue year over year. Conversion rates also rose by 35%. The approach gave Versa more control and better results for their client.

Read more →
 

Saks Fifth Avenue - Retail - Large

New York, USA

Rakuten Advertising partnered with Saks Fifth Avenue and Collective Voice to boost luxury retail sales. They launched always-on influencer and affiliate marketing campaigns. The team built strong rel...ationships with top fashion creators. Saks saw a 50% growth in creator channel sales from Q1 to Q2. New customer acquisition increased by 22%. Over 2,300 pieces of content were created during the campaign.

Read more →

🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

Video Thumbnail
lightning

Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Competitors

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Rakuten Advertising Integrations

Rakuten Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.42/5 ★

Read Reviews (1)
Data Import

3.00/5 ★

Read Reviews (8)

Dynamic Yield

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Avalara

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ShipStation

4.71 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SellerCloud®

4.3 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Product

Rakuten Advertising Launches AI Affiliate Tool Mirai

Rakuten Advertising has launched Mirai, a conversational AI tool designed to optimize affiliate marketing campaigns. This innovative platform automates tasks like commission schemes and campaign setups, allowing marketers to use conversational prompts instead of technical configurations. Mirai aims to simplify affiliate program management, making it accessible to brands lacking technical expertise, and marks a significant shift towards AI-driven performance marketing.

Read more →
Partnership

Rakuten Advertising and Similarweb Power LLM Visibility and Performance ...

Rakuten Advertising and Similarweb have formed a strategic partnership to enhance data capabilities in affiliate marketing. This collaboration integrates Similarweb's proprietary data into Rakuten's analytics, offering brands deeper insights into their visibility within AI-driven discovery channels. The partnership aims to help advertisers optimize their strategies in a rapidly evolving digital landscape.

Read more →
Product

Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing - PR Newswire

Rakuten Advertising has launched Innovation Labs within its Insights & Analytics portal to enhance AI-driven capabilities in affiliate marketing. This new hub aims to improve ad spend efficiency by offering AI Recommendations for advertisers and publishers. The initiative supports Rakuten Group's commitment to increasing efficiency and will enable continuous AI development and collaboration.

Read more →
Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

Read more →

Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

Company Website

https://rakutenadvertising.com/en-uk/

HQ Location

San Mateo, CA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE