Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
See all business priorities See less business priorities

Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers...." Peer review by Jessica Hayes, Senior Account Manager, CouponCabin, CouponCabin

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Comprehensive Insights on Rakuten Advertising Use Cases

What benefits does Rakuten Advertising offer for Sending & Publishing Communications?

How can Rakuten Advertising enhance your Engagement Management process?

What solutions does Rakuten Advertising provide for Campaign Management?

10+ more Business Use Cases

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Apparel & Fashion

CASE STUDY Max Mara

Rakuten Advertising helped Max Mara improve their affiliate marketing program. Dentsu and Rakuten Advertising worked together to audit and optimize Max Mara’s strategy. They updated product feeds, im...proved partner communication, and created a new reversal process for refunded orders. As a result, Max Mara saw a 30% decrease in costs, a 79% increase in conversion rate, a 363% increase in clicks, and over 750,000 impressions. These changes boosted Max Mara’s high-fashion affiliate performance.

Read more →
Marketing and Advertising

CASE STUDY ShopMy

ShopMy used Rakuten Advertising to boost its creator-centric platform with AI and automation. ShopMy wanted to help luxury brands find and work with creators more easily. Rakuten Advertising gave Sho...pMy tools for creator discovery, analytics, and automated gifting. ShopMy brands saw 20X average ROI, $40K monthly average order volume, and $175M in total order volume. ShopMy also enabled $17M in product gifting in nine months.

Read more →
Apparel & Fashion

CASE STUDY Faherty

Rakuten Advertising helped Faherty grow its affiliate program. Faherty wanted to increase revenue while keeping its sustainable brand image. Rakuten Advertising used affiliate technology, a global pu...blisher network, and targeted offers. They worked with cashback partners and card-linked offers to reach new customers. The results were 8% year-over-year affiliate sales growth, a 25% increase in sales from top cashback partners, and 45% of sales from new customers. 10% of sales came from a new audience demographic.

Read more →
Apparel & Fashion

CASE STUDY PURPLE BRAND

PURPLE BRAND used Rakuten Advertising and Revel Interactive to improve their affiliate marketing for their street style fashion line. They wanted to reach Gen Z and increase shopper conversions. Reve...l Interactive analyzed data and used Rakuten Advertising’s technology to target the right publishers and optimize campaigns. In six months, PURPLE BRAND saw a 62% increase in new shopper conversions, a 253% increase in clicks, a 373% increase in revenue, and a 551% increase in orders.

Read more →

CASE STUDY World Travel Holdings

World Travel Holdings used Rakuten Advertising to build a new affiliate program for its cruise brands. The goal was to grow market share and attract new customers. Rakuten Advertising provided travel...-specific publisher diversity, audience scaling, and advanced technology. The program led to a 70%+ increase in net new-to-brand cruisers and a booking window about 30% shorter than other channels. Over 60 publishers now drive more than 50,000 monthly clicks to their sites.

Read more →
Retail

CASE STUDY Finish Line

Rakuten Advertising helped Finish Line grow in 2023 with TopCashback. The team used the Rakuten Advertising Insights & Analytics platform to track and improve results. They focused on key categories ...and used special promotions to boost sales. Finish Line saw a 15% increase in ROAS, a 22% better conversion rate, 62% more revenue, and 44% more traffic. Regular meetings and real-time analytics helped them reach their goals.

Read more →

Video

🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

Video Thumbnail
lightning

Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Software Failure Risk Guidance

?

for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

Read more →
Product

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-driven Partnership Discovery in APAC with new brand search functionality.

Read more →

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-Powered Partnership Discovery for advertisers in the APAC market.

Read more →
Product

Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - PR Newswire

Rakuten Advertising is expanding its AI-powered partnership discovery tool to the APAC market, introducing new brand search functionality.

Read more →

Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

Company Website

https://rakutenadvertising.com/en-uk/

HQ Location

San Mateo, CA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE