Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
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Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers...." Peer review by Jessica Joyner, AVP, Digital Acquisition Strategy, Wells Fargo

Peer review evidence (same sources as the product rating summary)

"...The best marketing and advertising agency with various services...." Peer review by David O, Digital Marketing Manager
"...Anthony Capano, Managing Director, International, at Rakuten Advertising says: "Now is the time for brands to embrace mobile in-app tracking and accurately reward publishers for driving mobile sales...." Consumers still planning to spend this Christmas but it will move online and will start on a belated Prime Day - InternetRetailing
"...We deliver data-driven personalised ad experiences that engage consumers across screens, platforms and traditional publishers and influence them to purchase...." COVID-19: Looking After Our People and Our Clients

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Affiliate Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Rakuten Advertising Customer wins, Customer success stories, Case studies

How does Rakuten Advertising facilitate Sending & Publishing Communications?

What Are the key features of Rakuten Advertising for Engagement Management?

How can Rakuten Advertising optimize your Campaign Management Workflow?

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Affiliate Marketing needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Affiliate Marketing needs.

Boost Mobile - Telecommunications - Large

Irvine, USA

Boost Mobile used Rakuten Advertising and Minty to re-engage high-intent shoppers. They wanted to increase online conversions without changing their affiliate strategy. Rakuten Advertising added Mint...y Recover to Boost Mobile’s affiliate program. This helped Boost Mobile capture more value from existing site traffic. The result was a 41% increase in conversion rate and a 20% rise in affiliate volume. Channel cost to acquire dropped by 4%.

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Timberland - Apparel & Fashion - Large

Stratham, USA

Timberland used Rakuten Advertising's Accelerate program to boost affiliate sales. The brand wanted to grow affiliate revenue by 15% with a fixed 10% cost per sale. In three months, Timberland saw a ...70% increase in sales compared to the previous year. Revenue goals were exceeded by 48%. Newly recruited publishers surpassed revenue targets by 135%. The program also reactivated dormant publishers and optimized existing ones for strong results.

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Basic-Fit - Health, Wellness And Fitness - Large

Hoofddorp, Netherlands

Basic-Fit used Rakuten Advertising to reach new audiences in France. The goal was to grow brand awareness and increase memberships. Havas and Basic-Fit focused on 15 key clubs with personalized messa...ges. They chose Connected TV as the main channel. Rakuten Advertising helped run interactive ads to support this campaign.

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BrewDog - Food & Beverages - Medium

Ellon, UK

BrewDog wanted to reach younger audiences for its Lost Lager launch. The brand worked with Rakuten Advertising and agency Goodstuff to target 18-24 year olds. They used connected TV, including Hollyw...ood movies and news channels on Rakuten TV. This helped BrewDog connect with new customers outside its usual base. The campaign aimed to make a big impact with this hard-to-reach group.

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World Travel Holdings - Hospitality - Large

Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program drove a 70%+ increase in net new-to-brand cruisers. The average booking window was a...bout 30% shorter than other channels. Over 60 publishers generated more than 50,000 monthly clicks. World Travel Holdings used cashback, BNPL, and content partners to boost exposure and bookings.

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TerraCycle - Consumer Services - Medium

Rakuten Advertising helped TerraCycle double sales every year since launch. TerraCycle used the affiliate marketing platform to onboard 40 new partners and saw a 39% lift in sales. Over 40% of sales ...came from new customers. The platform's AI-backed Partnership Discovery and analytics tools made it easy for TerraCycle to find eco-focused partners and track results. TerraCycle praised Rakuten Advertising for seamless onboarding and strong, ongoing growth.

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🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

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Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Competitors

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Rakuten Advertising Integrations

Rakuten Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.42/5 ★

Read Reviews (1)
Data Import

3.00/5 ★

Read Reviews (8)

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Improvado

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ShipStation

4.71 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Dynamic Yield

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Product

Rakuten Advertising Launches AI Affiliate Tool Mirai

Rakuten Advertising has launched Mirai, a conversational AI tool designed to optimize affiliate marketing campaigns. This innovative platform automates tasks like commission schemes and campaign setups, allowing marketers to use conversational prompts instead of technical configurations. Mirai aims to simplify affiliate program management, making it accessible to brands lacking technical expertise, and marks a significant shift towards AI-driven performance marketing.

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Partnership

Rakuten Advertising and Similarweb Power LLM Visibility and Performance ...

Rakuten Advertising and Similarweb have formed a strategic partnership to enhance data capabilities in affiliate marketing. This collaboration integrates Similarweb's proprietary data into Rakuten's analytics, offering brands deeper insights into their visibility within AI-driven discovery channels. The partnership aims to help advertisers optimize their strategies in a rapidly evolving digital landscape.

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Product

Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing - PR Newswire

Rakuten Advertising has launched Innovation Labs within its Insights & Analytics portal to enhance AI-driven capabilities in affiliate marketing. This new hub aims to improve ad spend efficiency by offering AI Recommendations for advertisers and publishers. The initiative supports Rakuten Group's commitment to increasing efficiency and will enable continuous AI development and collaboration.

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Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

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Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

Company Website

https://rakutenadvertising.com/en-uk/

HQ Location

San Mateo, CA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE