About Rakuten Advertising

Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Rakuten Advertising helps to discover new customers and build enduring connections that drive greater awareness, engagement, and lifetime value and shares the joy of discovery and rewards of loyalty with new audiences. It also helps to connect with the visitors to the content they want and make money with every conversion.

Rakuten Advertising helps to reach new audiences and drive record performance with multichannel products, rich consumer insights, and advanced ad tech. Its affiliate network and advanced machine learning helps to reach, engage, and influence audiences with a suite of advertising and marketing solutions. It also monetizes digital content and creates better experiences for the visitors.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Rakuten Advertising solves your Marketing Data Intelligence needs.

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities peers achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Rakuten Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.84/5

Read Reviews (24)

"...One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition...." Peer review by Kim Read, Vice President of Operations, RetailMeNot, Inc.
Communication Management with Mobile and Mobile App

4.57/5

Read Reviews (8)

"...Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers...." Peer review by Jessica Joyner, AVP, Digital Acquisition Strategy, Wells Fargo
sending & publishing communications

4.57/5

Read Reviews (8)

Engagement Management

4.62/5

Read Reviews (8)

"...We deliver data-driven personalised ad experiences that engage consumers across screens, platforms and traditional publishers and influence them to purchase...." COVID-19: Looking After Our People and Our Clients
engaging and following up

4.31/5

Read Reviews (4)

engaging with scheduling & cadence

3.88/5

Read Reviews (2)

PEER EXPERIENCES
Advertisement

4.84/5

Read Reviews (24)

"...One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition...." Peer review by Kim Read, Vice President of Operations, RetailMeNot, Inc.
Communication Management with Mobile and Mobile App

4.57/5

Read Reviews (8)

"...Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers...." Peer review by Jessica Joyner, AVP, Digital Acquisition Strategy, Wells Fargo
sending & publishing communications

4.57/5

Read Reviews (8)

Engagement Management

4.62/5

Read Reviews (8)

"...We deliver data-driven personalised ad experiences that engage consumers across screens, platforms and traditional publishers and influence them to purchase...." COVID-19: Looking After Our People and Our Clients
engaging and following up

4.62/5

Read Reviews (4)

engaging with scheduling & cadence

4.62/5

Read Reviews (2)

12+ more Business Use Cases

Our AI advisor, Wyz, harnessed 139 insights from peers and experts to help you assess how these Rakuten Advertising use cases fit your Marketing Data Intelligence needs.

Peers used Rakuten Advertising to Acquire customers and Improve brand engagement

Peer and Expert Opinion on Features

for Rakuten Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.11/5

Read Reviews (6)
Rewards

4.41/5

Read Reviews (5)
Gamification

4.41/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.11/5

Read Reviews (6)
Rewards

4.41/5

Read Reviews (5)
Gamification

4.41/5

Read Reviews (5)

IT and Other Capabilities

for Rakuten Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.42/5

Read Reviews (1)
Data Import

3.00/5

Read Reviews (8)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.42/5

Read Reviews (1)
Data Import

3.00/5

Read Reviews (8)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.58/5

Read Reviews (12)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.58/5

Read Reviews (12)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.53/5

Read Reviews (2)
Analytics

4.35/5

Read Reviews (15)
Custom Reports

2.92/5

Read Reviews (11)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.53/5

Read Reviews (2)
Analytics

4.35/5

Read Reviews (15)
Custom Reports

2.92/5

Read Reviews (11)

Failure Risk Guidance Security Report

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for Rakuten Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Rakuten Advertising

Vendor Profile Details

Company Name

Rakuten Advertising

HQ Location

San Mateo, CA

Employees

501-1000

Social

Financials

Private