Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
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Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Rakuten LinkShare offers an amazing level of service and higher level thinking that s taking our affiliate marketing program to the next level...." Peer review by Matt Khalili, Affiliate Marketing Manager, pcRUSH, pcRUSH.com

Peer review evidence (same sources as the product rating summary)

"...Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new video-centric format that allows national marketers to feature in-season promotions and to tell their brand story more effectively. ..." AdTech Roundup: Top Things in Advertising Technology
"...Access our performance network of more than 150K publishers and brands, and experience breakthrough results from the #1 Affiliate Marketing Network for 9 years in a row. ..." Reach a World of Customers Waiting to be Discovered
"...We deliver data-driven personalised ad experiences that engage consumers across screens, platforms and traditional publishers and influence them to purchase...." COVID-19: Looking After Our People and Our Clients

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Affiliate Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Rakuten Advertising Customer wins, Customer success stories, Case studies

What benefits does Rakuten Advertising offer for Sending & Publishing Communications?

How does Rakuten Advertising facilitate Engagement Management?

What solutions does Rakuten Advertising provide for Campaign Management?

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Affiliate Marketing needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Affiliate Marketing needs.

 

JanSport - Consumer Goods - Large

Denver, USA

Rakuten Advertising helped JanSport reach Gen Z with the #LIGHTENTHELOAD YouTube campaign. The campaign delivered 41 million impressions and a 21.5% view-through rate. Brand awareness rose by 7.5%, a...nd ad recall increased by 20%. Users from YouTube spent more time on JanSport's site. The campaign focused on mental health and human connection for young people.

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ASICS - Apparel & Fashion - Large

Kobe, Japan

ASICS used Rakuten Advertising’s platform to grow sales through affiliate marketing. AMDX, an affiliate marketing agency, helped ASICS analyze publisher performance and negotiate exclusive deals. Thi...s approach refined ASICS’ publisher mix and created unique offers for customers. During the 2019 holiday season, ASICS saw a 55% year-over-year increase in affiliate channel sales and a 36% increase in orders. The partnership delivered strong, sustainable results for ASICS.

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Afterpay - Financial Services - Large

Melbourne, Australia

Afterpay partnered with Rakuten Advertising and a luxury beauty brand to reach new audiences using buy-now-pay-later solutions. The goal was to increase net new customers by 50% and exceed incrementa...l sales targets by 75%. The partnership delivered a 182% increase in incremental sales. Over half of all sales came from new customers. Afterpay became the number three revenue partner for the beauty brand. This case highlights the impact of BNPL and affiliate marketing for customer acquisition.

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AllSaints - Apparel & Fashion - Large

London, UK

AllSaints used Rakuten Advertising to grow in North America. The affiliate program, managed with Neo Media World, led to 24% year-over-year revenue growth in the US and 27% in Canada. Average ROI inc...reased by 30%. The US average order value rose by 95%. The strategy included diverse publisher partnerships and data-driven commission optimization. AllSaints built brand awareness and loyalty through affiliate marketing.

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Seven Square Media - Marketing And Advertising - Small

New York, USA

Rakuten Advertising helped Seven Square Media grow Lolë’s affiliate program in Canada. The solution used insights and analytics to optimize partnerships and recruitment. Lolë saw a 187% increase in s...ales, 123% more clicks, and 158% more orders year-over-year in Canada. The platform gave granular reporting and made campaign decisions easier. Seven Square Media credits Rakuten Advertising’s technology and network for their success.

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White Wave Sportswear (O'Neill Canada) - Apparel & Fashion - Small

Canada

Rakuten Advertising helped O’Neill Canada grow its paid search program. The team optimized existing campaigns and launched new strategies, including Non-Brand and Performance Max campaigns. In less t...han a year, O’Neill Canada saw a 103% increase in impressions and an 85% rise in clicks. Conversions jumped by 70%. The positive results led to a 140% increase in budget for paid search.

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🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

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Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Competitors

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Rakuten Advertising Integrations

Rakuten Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.42/5 ★

Read Reviews (1)
Data Import

3.00/5 ★

Read Reviews (8)

Avalara

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ShipStation

4.71 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Dynamic Yield

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Product

Rakuten Advertising Launches AI Affiliate Tool Mirai

Rakuten Advertising has launched Mirai, a conversational AI tool designed to optimize affiliate marketing campaigns. This innovative platform automates tasks like commission schemes and campaign setups, allowing marketers to use conversational prompts instead of technical configurations. Mirai aims to simplify affiliate program management, making it accessible to brands lacking technical expertise, and marks a significant shift towards AI-driven performance marketing.

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Partnership

Rakuten Advertising and Similarweb Power LLM Visibility and Performance ...

Rakuten Advertising and Similarweb have formed a strategic partnership to enhance data capabilities in affiliate marketing. This collaboration integrates Similarweb's proprietary data into Rakuten's analytics, offering brands deeper insights into their visibility within AI-driven discovery channels. The partnership aims to help advertisers optimize their strategies in a rapidly evolving digital landscape.

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Product

Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing - PR Newswire

Rakuten Advertising has launched Innovation Labs within its Insights & Analytics portal to enhance AI-driven capabilities in affiliate marketing. This new hub aims to improve ad spend efficiency by offering AI Recommendations for advertisers and publishers. The initiative supports Rakuten Group's commitment to increasing efficiency and will enable continuous AI development and collaboration.

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Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

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Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

Company Website

https://rakutenadvertising.com/en-uk/

HQ Location

San Mateo, CA

Employees

501-1000

Social

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Financials

PRIVATE