Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
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Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The best marketing and advertising agency with various services...." Peer review by David O, Digital Marketing Manager

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Comprehensive Insights on Rakuten Advertising Use Cases

What solutions does Rakuten Advertising provide for Sending & Publishing Communications?

How can Rakuten Advertising optimize your Engagement Management Workflow?

How does Rakuten Advertising address your Campaign Management Challenges?

10+ more Business Use Cases

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY Saks Fifth Avenue

Rakuten Advertising and Collective Voice helped Saks Fifth Avenue grow with influencer marketing. They built strong partnerships with top fashion creators. The campaign focused on always-on influence...r activity, not just short bursts. Saks saw a 50% increase in creator channel sales in Q2 compared to Q1. New customer acquisition rose by 22%. Over 2,300 pieces of content were created. The strategy used ongoing optimization and targeted key shopping moments.

Apparel & Fashion

CASE STUDY Max Mara

Rakuten Advertising helped Max Mara improve their affiliate marketing program. Dentsu and Rakuten Advertising worked together to audit and optimize Max Mara’s strategy. They updated product feeds, im...proved partner communication, and created a new reversal process for refunded orders. As a result, Max Mara saw a 30% decrease in costs, a 79% increase in conversion rate, a 363% increase in clicks, and over 750,000 impressions. These changes boosted Max Mara’s high-fashion affiliate performance.

Marketing and Advertising

CASE STUDY ShopMy

ShopMy used Rakuten Advertising to boost its creator-centric platform with AI and automation. ShopMy wanted to help luxury brands find and work with creators more easily. Rakuten Advertising gave Sho...pMy tools for creator discovery, analytics, and automated gifting. ShopMy brands saw 20X average ROI, $40K monthly average order volume, and $175M in total order volume. ShopMy also enabled $17M in product gifting in nine months.

Retail

CASE STUDY Bloomingdale’s

Rakuten Advertising helped Bloomingdale’s improve its affiliate marketing with AI-powered Partnership Discovery. Bloomingdale’s used new AI tools, app-to-app tracking, and expanded its publisher mix.... The campaign led to a 14% increase in affiliate channel sales. Influencer sales grew by 15%. New customer acquisition rose by 26%. These results strengthened Bloomingdale’s position as a luxury retail leader.

Consumer Services

CASE STUDY TerraCycle

Rakuten Advertising helped TerraCycle grow its affiliate program fast. TerraCycle used Rakuten’s platform, publisher network, and AI-powered Partnership Discovery to reach more eco-conscious buyers. ...The program doubled sales every year since launch. 40% of sales came from new customers. TerraCycle added 40 new partners and saw a 39% lift in sales. The onboarding was quick and the dashboard made tracking easy.

Retail

CASE STUDY Finish Line

Rakuten Advertising helped Finish Line grow in 2023 with TopCashback. The team used the Rakuten Advertising Insights & Analytics platform to track and improve results. They focused on key categories ...and used special promotions to boost sales. Finish Line saw a 15% increase in ROAS, a 22% better conversion rate, 62% more revenue, and 44% more traffic. Regular meetings and real-time analytics helped them reach their goals.

Video

🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

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Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

Product

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-driven Partnership Discovery in APAC with new brand search functionality.

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-Powered Partnership Discovery for advertisers in the APAC market.

Product

Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - PR Newswire

Rakuten Advertising is expanding its AI-powered partnership discovery tool to the APAC market, introducing new brand search functionality.

Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

HQ Location

San Mateo, CA

Employees

501-1000

Social

Financials

PRIVATE