Improvado Overview

Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Improvado.

Other use cases:

  • Social Media Analytics
  • Onboarding
  • Sending & Publishing Communications
  • Pipeline Management
  • Channel Marketing
  • Lead Analytics
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Improvado.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Visibility
See all business priorities See less business priorities

Improvado Use-Cases and Business Priorities: Customer Satisfaction Data

Improvado works with different mediums / channels such as Social Media. Facebook. LinkedIn etc.

Improvado's features include Dashboard, Templates, Calculator, etc. and Improvado support capabilities include Chat Support, Phone Support, Email Support, etc. also Improvado analytics capabilities include Analytics, and Custom Reports.

Reviews

"Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting." - Jeff Lee

Peer review evidence (same sources as the product rating summary)

"...Read the case study Austin W Google, Bing, & Facebook Advertising Expert ..." Customer Case Studies
"...Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers...." Peer review
"...Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth...." The Enterprise-Wide Data Platform

Improvado, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Improvado

Top Industries

  • Marketing and Advertising
  • Retail
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Improvado is popular in Marketing And Advertising, Retail, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Small Business.

Improvado Customer wins, Customer success stories, Case studies

What makes Improvado ideal for Competitive Intelligence?

How efficiently Does Improvado manage your Campaign Management?

How efficiently Does Improvado manage your Social Media Analytics?

What Are the key features of Improvado for Onboarding?

44 buyers and buying teams have used Cuspera to assess how well Improvado solved their Marketing Data Intelligence needs. Cuspera uses 4012 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
CUSTOMERS TESTIMONIALS
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
 

Illycaffe - Food & Beverages - Medium

Trieste, Italy

Improvado helped Illycaffe save 18% in costs and 80-100 hours per week by automating marketing data reporting. Illycaffe struggled to synchronize and analyze global marketing data from over 140 count...ries. Improvado built custom dashboards and automated data extraction, even for sources without APIs. Senior management now has clear insights into channel performance. The solution enabled faster decision-making and a better understanding of marketing impact.

Read more →
 

Chacka Marketing - Marketing And Advertising - Small

San Diego, USA

Improvado helped Chacka Marketing cut manual reporting time by 90%. The agency automated daily, weekly, and monthly marketing reports across platforms like Facebook, Google, and Amazon. Daily data ch...ecks dropped from hours to minutes. Chacka saved $500K per year in staff costs and onboarded clients 15 times faster. Automated pacing reports improved budget tracking and growth planning.

Read more →
 

ASUS - Consumer Electronics - Very Large

Taipei, Taiwan

Improvado helped ASUS unify its global marketing data, saving 90 hours per week by removing manual work. ASUS faced fragmented data and inconsistent reporting across regions, making analysis slow and... difficult. Improvado centralized all marketing data into a managed BigQuery instance, standardizing metrics and currencies. Automated dashboards now give ASUS teams fast, reliable insights. This improved transparency and enabled data-driven decisions for global marketing.

Read more →
 

Global Online Genealogy Company - Information Services - Medium

Improvado helped a global online genealogy company save $720k annually and eliminate 400 hours of manual work each month. The company struggled for 15 months to build marketing APIs in-house. Improva...do delivered a proprietary insights engine for campaign optimization and automated data aggregation. Finance now gets weekly ad spend reports from 20+ channels, and management uses Tableau dashboards for real-time performance. The analytics team can focus on strategic projects, and financial reporting deadlines are always met.

Read more →
 

Function Growth - Marketing And Advertising - Small

San Diego, USA

Improvado helped Function Growth automate their marketing analytics. The team saved 6 hours per week on manual reporting. Marketing productivity increased by 30%. AI-powered insights improved CTR, CP...C, and ROAS for client campaigns. The platform unified cross-channel data and delivered faster, more accurate reports. Function Growth now makes better data-driven decisions for D2C brands.

Read more →
 

Signal Theory - Marketing And Advertising - Small

Kansas City, USA

Improvado helped Signal Theory, a full-service advertising agency, cut report preparation time from 4 hours to just 30 minutes. The agency automated client reporting and scaled insights without addin...g staff. Improvado's connectors and automation enabled daily dashboard updates and seamless data integration. Signal Theory now delivers more frequent, higher-quality reports to clients. The new system supports business growth and better internal collaboration.

Read more →

How to connect Your data to Tableau | Visualizations

Video Thumbnail

Frequently Asked Questions(FAQ)

for Improvado

What is Improvado?

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

What is Improvado used for?

Improvado is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Build Brand Awareness by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Improvado?

Dashboard, Templates and Calculator are some of the top features of Improvado.

Who uses Improvado?

Improvado is used by Marketing And Advertising, Retail and Information Technology And Services among other industries.

What are Improvado alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Improvado.

Where is Improvado located?

Improvado is headquartered at 1223 Cleveland Ave, San Diego, CA 92103.
lightning

Peers used Improvado for advertisement and competitive intelligence

Improvado Competitors

Improvado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)

Improvado Integrations

Improvado integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.34/5 ★

Read Reviews (268)
Data Import

4.24/5 ★

Read Reviews (765)

Quora Ads

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Quantcast Measure

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Liftoff

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Outbrain

3.88 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

adform Demand Side Platform

4.18 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Improvado

Overall Risk Meter

Low Medium High

Top Failure Risks for Improvado

Improvado Inc. News

Product

Improvado MCP Connect Your AI Agent to Your Marketing Data

Improvado introduces MCP, enabling seamless integration of AI agents like Claude and Cursor with its platform. The solution offers access to over 500 connectors and 46,000 metrics, facilitating real-time analytics and data management. It supports secure OAuth connections without API keys, enhancing marketing data connectivity and efficiency.

Read more →
Partnership

Better Marketing Analytics: Sisense & Improvado Partnership

Improvado has partnered with Sisense to enhance marketing analytics capabilities. This collaboration allows marketers to automate dashboards, gain complete visibility, and access real-time insights by integrating Improvado's data pipelines with Sisense's platform. The partnership aims to simplify data management and improve marketing performance for mutual customers.

Read more →
Partnership

Improvado and Looker Partner to Benefit Marketing Agencies

Improvado and Looker have partnered to enhance analytics and visualization for marketing agencies. This collaboration automates client report generation, offering real-time insights and customizable dashboards via Looker's platform. The partnership aims to streamline data management and improve ROI for agencies by integrating Improvado's data aggregation with Looker's visualization capabilities.

Read more →
Product

Improvado Achieves Google Cloud Ready - BigQuery Designation

Improvado has achieved the Google Cloud Ready - BigQuery designation, validating its integration with Google BigQuery. This recognition ensures seamless marketing data integration and advanced analytics for marketing teams, enabling efficient data centralization and analysis. The designation highlights Improvado's commitment to reducing technical barriers and enhancing marketing performance through automated data integration from over 500 platforms.

Read more →

Improvado Inc. Profile

Company Name

Improvado Inc.

Company Website

https://improvado.io/

HQ Location

1223 Cleveland Ave, San Diego, CA 92103

Employees

11-50

Social

Linkedin

Financials

SEED