Improvado Overview

Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Improvado.

Other use cases:

  • Social Media Analytics
  • Onboarding
  • Sending & Publishing Communications
  • Pipeline Management
  • Channel Marketing
  • Lead Analytics
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Improvado.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Visibility
See all business priorities See less business priorities

Improvado Use-Cases and Business Priorities: Customer Satisfaction Data

Improvado works with different mediums / channels such as Social Media. Facebook. LinkedIn etc.

Improvado's features include Dashboard, Templates, Calculator, etc. and Improvado support capabilities include Chat Support, Phone Support, Email Support, etc. also Improvado analytics capabilities include Analytics, and Custom Reports.

Reviews

"Eliminated 90% of manual reporting hours per week." - Ryan Booth

Improvado, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Improvado

Top Industries

  • Marketing and Advertising
  • Retail
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Improvado is popular in Marketing And Advertising, Retail, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Improvado Use Cases

Why is Improvado the best choice for Competitive Intelligence?

What benefits does Improvado offer for Campaign Management?

How can Improvado optimize your Social Media Analytics Workflow?

What makes Improvado ideal for Onboarding?

44 buyers and buying teams have used Cuspera to assess how well Improvado solved their Marketing Data Intelligence needs. Cuspera uses 4012 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising
I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
CUSTOMERS TESTIMONIALS
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising
I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu

Case Studies

NA

CASE STUDY University of San Francisco

Improvado helped the University of San Francisco unify marketing data across six schools. The digital marketing team automated manual reporting, saving 192 hours per year. They moved from weekly to d...aily reporting. The team gained 3x ROI on marketing investments. Improvado enabled better data use and decision-making. The team now trusts their Tableau reports and spends more time on strategy.

Read more →
NA

CASE STUDY Yodel Mobile

Improvado helped Yodel Mobile automate their marketing data reporting. Before, the team spent hours manually collecting and preparing data for clients. Improvado unified all data sources and automate...d reporting. Now, reporting takes 80% less time. The team can manage budgets faster and show clients clear, reliable results. This improved client trust and let the team focus on strategy.

Read more →
NA

CASE STUDY personal styling platform

Improvado helped a personal styling platform collect and process raw marketing data. The company struggled to gather data from many social media channels and lacked granular data for analysis. Improv...ado integrated new data sources and automated data aggregation. The platform saved 27% of its annual marketing budget and reduced reporting time by 100 hours per week. The solution also delivered $500K per year in staff cost savings and enabled faster client onboarding.

Read more →
NA

CASE STUDY Renowned healthcare software provider (Boston)

Improvado helped a leading healthcare software provider in Boston automate marketing data aggregation. The company needed to unify data from many sources and speed up reporting. Improvado extracted a...nd harmonized data from platforms like Apple Search Ads and Google Ads. The solution delivered flat files for secure loading into their Postgres database and automated dashboards in Looker. The result was faster data processing and improved marketing campaign effectiveness.

Read more →
NA

CASE STUDY Hyperconnect

Improvado automated Hyperconnect's marketing data integration. Developers no longer write manual API code for Facebook Ads, Google Ads, Snapchat, and TikTok Ads. Improvado set up hourly data refreshe...s and normalized data for better analysis. Over 20 marketing reports now track ROAS, CPA, and custom metrics. Dashboards give company-wide access to marketing insights. Teams make faster, data-driven decisions and analysts find new insights.

Read more →
NA

CASE STUDY Signal Theory

Improvado helped Signal Theory automate and speed up client reporting. The agency replaced its old analytics platform with Improvado for better data connectors and flexible reporting. With Improvado,... one analyst now manages data for 10 global clients. Report preparation is 8 times faster. Weekly reporting replaced monthly cycles. Dashboards update daily with no manual work needed.

Read more →

Video

How to connect Your data to Tableau | Visualizations

Video Thumbnail

Frequently Asked Questions(FAQ)

for Improvado

What is Improvado?

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

What is Improvado used for?

Improvado is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Build Brand Awareness by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Improvado?

Dashboard, Templates and Calculator are some of the top features of Improvado.

Who uses Improvado?

Improvado is used by Marketing And Advertising, Retail and Information Technology And Services among other industries.

What are Improvado alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Improvado.

Where is Improvado located?

Improvado is headquartered at 1223 Cleveland Ave, San Diego, CA 92103.
lightning

Peers used Improvado for advertisement and competitive intelligence

Improvado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)

Software Failure Risk Guidance

?

for Improvado

Overall Risk Meter

Low Medium High

Top Failure Risks for Improvado

Improvado Inc. News

Product

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence

Improvado has enhanced its platform with major reporting upgrades and the launch of Native Dashboards, transforming it into a comprehensive solution for enterprise and agency marketing intelligence. The platform now supports the entire data pipeline from extraction to visualization, offering AI-powered, automated reporting and no-code dashboards. These features streamline data analysis and decision-making, providing marketing teams with actionable insights and saving significant preparation time.

Read more →
Awards

Improvado Recognized as

Improvado has been recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report. This acknowledgment highlights Improvado's role in streamlining marketing data integration and providing AI-powered insights. The collaboration with Snowflake aims to resolve data fragmentation issues, offering marketers a unified data source within the Snowflake AI Data Cloud.

Read more →
Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics - ACCESS Newswire

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The AI Agent now offers automated AI analysis, providing business-aware insights, instant visualizations, and templated workflows. These updates aim to reduce manual analysis time and improve decision-making for marketing teams. The AI Agent is designed to handle complex workflows and is now available to all customers.

Read more →
Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The updated AI Agent now offers deeper reasoning, business-aware insights, and instant visualizations, enabling marketing teams to save over 30 hours per week. It supports complex workflows and integrates with tools like Asana and Jira, making marketing data more accessible and actionable for faster decision-making.

Read more →

Improvado Inc. Profile

Company Name

Improvado Inc.

Company Website

https://improvado.io/

HQ Location

1223 Cleveland Ave, San Diego, CA 92103

Employees

11-50

Social

Linkedin

Financials

SEED