Improvado Overview

Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Improvado.

Other use cases:

  • Social Media Analytics
  • Onboarding
  • Sending & Publishing Communications
  • Pipeline Management
  • Channel Marketing
  • Lead Analytics
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Improvado.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Visibility
See all business priorities See less business priorities

Improvado Use-Cases and Business Priorities: Customer Satisfaction Data

Improvado works with different mediums / channels such as Social Media. Facebook. LinkedIn etc.

Improvado's features include Dashboard, Templates, Calculator, etc. and Improvado support capabilities include Chat Support, Phone Support, Email Support, etc. also Improvado analytics capabilities include Analytics, and Custom Reports.

Reviews

"Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting." - Jeff Lee

Improvado, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Improvado

Top Industries

  • Marketing and Advertising
  • Retail
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Improvado is popular in Marketing And Advertising, Retail, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Small Business.

Improvado Customer wins, Customer success stories, Case studies

What makes Improvado ideal for Competitive Intelligence?

How can Improvado optimize your Campaign Management Workflow?

What solutions does Improvado provide for Social Media Analytics?

How can Improvado enhance your Onboarding process?

44 buyers and buying teams have used Cuspera to assess how well Improvado solved their Marketing Data Intelligence needs. Cuspera uses 4012 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising
I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W
CUSTOMERS TESTIMONIALS
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising
I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W

Yodel Mobile - Marketing And Advertising

Improvado helped Yodel Mobile automate their marketing data reporting. Before, the team spent hours manually collecting and preparing data for clients. Improvado unified all data sources and automate...d reporting. Now, reporting takes 80% less time. The team can manage budgets faster and show clients clear, reliable results. This improved client trust and let the team focus on strategy.

Read on →

SoftwareOne - Information Technology And Services

Improvado helped SoftwareOne automate global marketing reporting. SoftwareOne faced challenges with manual data handling, limited access to historical data, and attribution gaps. Improvado centralize...d their marketing data, automated reporting, and supported 80% of their MarTech stack out of the box. SoftwareOne gained real-time dashboards and full visibility into marketing's impact on lead generation. The company achieved a 3x ROI compared to building an in-house solution.

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A large grocery chain - Retail

Improvado helped a large grocery chain move from traditional to digital marketing. The company needed a unified data platform to track marketing spend and results. Improvado built a central data ware...house, integrated multiple data sources, and automated reporting. The solution gave the company full control over marketing metrics and saved time on manual reporting. Now, both marketing and sales teams can access up-to-date reports and insights.

Read on →

A fitness apparel and accessories manufacturer and retailer based in England - Apparel & Fashion

Improvado ETL system helped a fitness apparel brand in England manage their marketing data. The company struggled with manual reporting and non-normalized data from many digital channels. Improvado i...ntegrated with their data warehouse and set up custom data views for paid and organic sources. This saved the company 50-60 working hours per week. Analysts now focus on strategy and predictive models, making the company more flexible and increasing ROI.

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Eicoff - Marketing And Advertising

Improvado helped Eicoff onboard enterprise clients 15 times faster. Eicoff saved $500,000 per year in staff costs by using Improvado. The platform unified data from many sources and made reporting ea...sy. Eicoff set up new clients in less than a week. Improvado's ready-made presets and 24/7 support reduced manual work and maintenance. Eicoff now delivers fast, cross-channel analytics to clients.

Read on →

Function Growth - Marketing And Advertising

Improvado helped Function Growth automate marketing analytics for D2C brands. Manual reporting was slow and limited insights. Improvado centralized data, automated reporting, and delivered AI-driven ...insights. The team saved 6 hours per week on reporting. Marketing team productivity increased by 30%. Campaign performance improved with better CTR, CPC, and ROAS.

Read on →

How to connect Your data to Tableau | Visualizations

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Frequently Asked Questions(FAQ)

for Improvado

What is Improvado?

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

What is Improvado used for?

Improvado is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Build Brand Awareness by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Improvado?

Dashboard, Templates and Calculator are some of the top features of Improvado.

Who uses Improvado?

Improvado is used by Marketing And Advertising, Retail and Information Technology And Services among other industries.

What are Improvado alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Improvado.

Where is Improvado located?

Improvado is headquartered at 1223 Cleveland Ave, San Diego, CA 92103.
lightning

Peers used Improvado for advertisement and competitive intelligence

Improvado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)

Software Failure Risk Guidance

?

for Improvado

Overall Risk Meter

Low Medium High

Top Failure Risks for Improvado

Improvado Inc. News

Product

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence

Improvado has enhanced its platform with major reporting upgrades and the launch of Native Dashboards, transforming it into a comprehensive solution for enterprise and agency marketing intelligence. The platform now supports the entire data pipeline from extraction to visualization, offering AI-powered, automated reporting and no-code dashboards. These features streamline data analysis and decision-making, providing marketing teams with actionable insights and saving significant preparation time.

Read more →
Awards

Improvado Recognized as

Improvado has been recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report. This acknowledgment highlights Improvado's role in streamlining marketing data integration and providing AI-powered insights. The collaboration with Snowflake aims to resolve data fragmentation issues, offering marketers a unified data source within the Snowflake AI Data Cloud.

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Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics - ACCESS Newswire

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The AI Agent now offers automated AI analysis, providing business-aware insights, instant visualizations, and templated workflows. These updates aim to reduce manual analysis time and improve decision-making for marketing teams. The AI Agent is designed to handle complex workflows and is now available to all customers.

Read more →
Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The updated AI Agent now offers deeper reasoning, business-aware insights, and instant visualizations, enabling marketing teams to save over 30 hours per week. It supports complex workflows and integrates with tools like Asana and Jira, making marketing data more accessible and actionable for faster decision-making.

Read more →

Improvado Inc. Profile

Company Name

Improvado Inc.

Company Website

https://improvado.io/

HQ Location

1223 Cleveland Ave, San Diego, CA 92103

Employees

11-50

Social

Linkedin

Financials

SEED