Improvado Overview

Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Improvado.

Other use cases:

  • Social Media Analytics
  • Onboarding
  • Sending & Publishing Communications
  • Pipeline Management
  • Channel Marketing
  • Lead Analytics
  • Creative Agency
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Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Improvado.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Visibility
See all business priorities See less business priorities

Improvado Use-Cases and Business Priorities: Customer Satisfaction Data

Improvado works with different mediums / channels such as Social Media. Facebook. LinkedIn etc.

Improvado's features include Dashboard, Templates, Calculator, etc. and Improvado support capabilities include Chat Support, Phone Support, Email Support, etc. also Improvado analytics capabilities include Analytics, and Custom Reports.

Reviews

"The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as ...well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally." - Cameron Solu

Improvado, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Improvado

Top Industries

  • Marketing and Advertising
  • Retail
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Improvado is popular in Marketing And Advertising, Retail, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Small Business.

Improvado Customer wins, Customer success stories, Case studies

How does Improvado address your Competitive Intelligence Challenges?

What benefits does Improvado offer for Campaign Management?

What Are the key features of Improvado for Social Media Analytics?

What benefits does Improvado offer for Onboarding?

44 buyers and buying teams have used Cuspera to assess how well Improvado solved their Marketing Data Intelligence needs. Cuspera uses 4012 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee
CUSTOMERS TESTIMONIALS
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
Improvado testimonial

Ryan Booth

COO

Chacka Marketing
Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
Improvado testimonial

Jeff Lee

Head of Social & Marketing Data

ASUS
Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting. Testimonial By Jeff Lee

SoftwareOne - Information Technology And Services

Improvado helped SoftwareOne automate global marketing reporting. SoftwareOne faced challenges with manual data handling, limited access to historical data, and attribution gaps. Improvado centralize...d their marketing data, automated reporting, and supported 80% of their MarTech stack out of the box. SoftwareOne gained real-time dashboards and full visibility into marketing's impact on lead generation. The company achieved a 3x ROI compared to building an in-house solution.

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A fitness apparel and accessories manufacturer and retailer based in England - Apparel & Fashion

Improvado ETL system helped a fitness apparel brand in England manage their marketing data. The company struggled with manual reporting and non-normalized data from many digital channels. Improvado i...ntegrated with their data warehouse and set up custom data views for paid and organic sources. This saved the company 50-60 working hours per week. Analysts now focus on strategy and predictive models, making the company more flexible and increasing ROI.

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A large grocery chain - Retail

Improvado helped a large grocery chain move from traditional to digital marketing. The company needed a unified data platform to track marketing spend and results. Improvado built a central data ware...house, integrated multiple data sources, and automated reporting. The solution gave the company full control over marketing metrics and saved time on manual reporting. Now, both marketing and sales teams can access up-to-date reports and insights.

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AdCellerant - Marketing And Advertising

Improvado helped AdCellerant cut integration costs by 70%. Before, each new data source took six months and $120,000 to integrate. With Improvado, integration time dropped to three months and costs f...ell to $40,000 per platform. AdCellerant saved about $280,000 over two years. The team could focus on core features instead of building and maintaining connectors.

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Admiral Media - Marketing And Advertising

Improvado helped Admiral Media automate reporting for their global marketing campaigns. Before, reports took up to a week to prepare. With Improvado, Admiral Media now saves 35-40 hours each week. Th...e team can experiment faster with campaigns. They use deeper metrics to allocate budgets better. Clients get more value and the agency focuses on growth, not manual data work.

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AdRoll - Marketing And Advertising

Improvado helped AdRoll launch a new cross-channel attribution product. AdRoll needed to integrate 11 marketing platforms fast but faced limited engineering resources. Improvado's embedded API enable...d seamless integration in just six months. AdRoll saved 82% of engineering time and achieved a 5X faster time-to-market. The new product expects a 300% ROI in its first year.

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How to connect Your data to Tableau | Visualizations

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Frequently Asked Questions(FAQ)

for Improvado

What is Improvado?

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

What is Improvado used for?

Improvado is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Build Brand Awareness by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Improvado?

Dashboard, Templates and Calculator are some of the top features of Improvado.

Who uses Improvado?

Improvado is used by Marketing And Advertising, Retail and Information Technology And Services among other industries.

What are Improvado alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Improvado.

Where is Improvado located?

Improvado is headquartered at 1223 Cleveland Ave, San Diego, CA 92103.
lightning

Peers used Improvado for advertisement and competitive intelligence

Improvado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5 ★

Read Reviews (18)
Analytics

4.42/5 ★

Read Reviews (540)
Custom Reports

4.26/5 ★

Read Reviews (933)

Software Failure Risk Guidance

?

for Improvado

Overall Risk Meter

Low Medium High

Top Failure Risks for Improvado

Improvado Inc. News

Product

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence

Improvado has enhanced its platform with major reporting upgrades and the launch of Native Dashboards, transforming it into a comprehensive solution for enterprise and agency marketing intelligence. The platform now supports the entire data pipeline from extraction to visualization, offering AI-powered, automated reporting and no-code dashboards. These features streamline data analysis and decision-making, providing marketing teams with actionable insights and saving significant preparation time.

Read more →
Awards

Improvado Recognized as

Improvado has been recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report. This acknowledgment highlights Improvado's role in streamlining marketing data integration and providing AI-powered insights. The collaboration with Snowflake aims to resolve data fragmentation issues, offering marketers a unified data source within the Snowflake AI Data Cloud.

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Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics - ACCESS Newswire

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The AI Agent now offers automated AI analysis, providing business-aware insights, instant visualizations, and templated workflows. These updates aim to reduce manual analysis time and improve decision-making for marketing teams. The AI Agent is designed to handle complex workflows and is now available to all customers.

Read more →
Product

Improvado Unveils Next-Generation AI Agent for Marketing Analytics

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The updated AI Agent now offers deeper reasoning, business-aware insights, and instant visualizations, enabling marketing teams to save over 30 hours per week. It supports complex workflows and integrates with tools like Asana and Jira, making marketing data more accessible and actionable for faster decision-making.

Read more →

Improvado Inc. Profile

Company Name

Improvado Inc.

Company Website

https://improvado.io/

HQ Location

1223 Cleveland Ave, San Diego, CA 92103

Employees

11-50

Social

Linkedin

Financials

SEED