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Compare Upwave vs Improvado

Failure Risk Guidance Security Report ?

Failure Risk for Upwave low Failure Risk for Improvado low
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Comparison Summary

For Upwave vs Improvado comparison, Our AI algorithm looked at 4659 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Upwave and Improvado to solve their respective business needs.

Pros and cons of Upwave and Improvado

Upwave is more suited to businesses that require Advertisement with Review Sites and Market Research where as Improvado is focused towards Advertisement with Social Media and Competitive Intelligence .

Both Upwave and Improvado are Marketing Data Intelligence software, peers recommend Upwave for market research where as Improvado is more known for competitive intelligence and campaign analytics .

logo Upwave

Focus area

Upwave is better than Improvado for

Software Failure Risk

  • low

logo Improvado

Focus area

Improvado is better than Upwave for

Software Failure Risk

  • low

About

Analytics Platform for Brand Marketers

Unified modern data stack for revenue operations

Age

2012

Financials

SERIES B

SEED

Business Need

Total Processes
(we found evidences for)

55

51

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (46)

Read Reviews (338)

market research

Read Reviews (29)

Read Reviews (1)

collaboration

Read Reviews (18)

Read Reviews (12)

communication management

Read Reviews (16)

Read Reviews (32)

sending & publishing communications

Read Reviews (15)

Read Reviews (30)

tracking & monitoring communications

Read Reviews (1)

Read Reviews (2)

workflow management

Read Reviews (8)

Read Reviews (8)

digital marketing

Read Reviews (7)

Read Reviews (12)

engagement management

Read Reviews (5)

Read Reviews (9)

engaging and following up

Read Reviews (4)

Read Reviews (6)

content management

Read Reviews (4)

Read Reviews (12)

content sharing

Read Reviews (1)

Read Reviews (8)

content publishing

Read Reviews (0)

Read Reviews (3)

helpdesk management

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (38)

loyalty management

Read Reviews (3)

Read Reviews (1)

customise loyalty program

Read Reviews (2)

Read Reviews (1)

campaign management

Read Reviews (2)

Read Reviews (92)

customer feedback management

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (5)

social media management

Read Reviews (1)

Read Reviews (49)

social media marketing

Read Reviews (1)

Read Reviews (9)

competitive intelligence

Read Reviews (0)

Read Reviews (151)

products & pricelist management

Read Reviews (0)

Read Reviews (4)

pipeline management

Read Reviews (0)

Read Reviews (22)

international marketing

Read Reviews (0)

Read Reviews (14)

channel management

Read Reviews (0)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (3)

promotion management

Read Reviews (0)

Read Reviews (3)

knowledge management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Build brand awareness

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Grow market share

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Improve internal communications

  • See 9 more

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Scale best practices

  • Improve digital and social presence

  • Improve visibility

  • See 8 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting