Pathmatics Overview
This is a summary of the comprehensive capabilities and benefits of Pathmatics based on over 1437 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Pathmatics, Improvado, Upwave, Funnel, Voluum, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Pathmatics is right for your needs? Our Cuspera AI engine can evaluate how Pathmatics fits your specific business needs, industry, and context. Get your personalized assessment report today.
Pathmatics supports business activities such as:
- Advertisement
- Competitive Intelligence
- Digital Marketing
- Sending & Publishing Communications
- Social Media Analytics
Pathmatics can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve Digital And Social Presence, Improve ROI, Improve Visibility, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Pathmatics's capabilities include Dashboard, SEM, Personalization, etc.
Pathmatics Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack
Cuspera Reviews
36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Pathmatics.
Use Cases
Peers recommend Advertisement , Competitive Intelligence , Digital Marketing , as the business use cases that they have been most satisfied while using Pathmatics.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
3.82/5 ★ |
"...Since 2012, we ve collected millions of digital ads across thousands of web pages...." Data Panels & Crawling, Data Insights: Pathmatics Methodology |
| Competitive Intelligence |
4.94/5 ★ |
"...Certainly being able to have that visibility and to change client strategy for better results is certainly a big benefit and the clients gain a lot of confidence as well based on the fact that we have this competitive intelligence...." Media Spend & Placement Strategies: Pathmatics for Agencies |
| Digital Marketing |
4.85/5 ★ |
"...The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media...." Marketing Intelligence for the Digital Advertising Ecosystem |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
3.82/5 ★ |
"...Since 2012, we ve collected millions of digital ads across thousands of web pages...." Data Panels & Crawling, Data Insights: Pathmatics Methodology |
|
| Competitive Intelligence |
4.94/5 ★ |
"...Certainly being able to have that visibility and to change client strategy for better results is certainly a big benefit and the clients gain a lot of confidence as well based on the fact that we have this competitive intelligence...." Media Spend & Placement Strategies: Pathmatics for Agencies |
|
| Digital Marketing |
4.85/5 ★ |
"...The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media...." Marketing Intelligence for the Digital Advertising Ecosystem |
|
37+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1437 insights from peers and experts to help you assess how these Pathmatics use cases fit your Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Samuel Yonack Media Analyst, Digital Investment OMD |
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Melissa Leonas Director Booyah Advertising |
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study OMDRead More |
|
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Case Study Booyah AdvertisingRead More |
Frequently Asked Questions(FAQ)
for Pathmatics
What is Pathmatics?
What is Pathmatics used for?
What are the top features of Pathmatics?
Who uses Pathmatics?
What are Pathmatics alternatives?
Where is Pathmatics located?
Popular Business Setting
for Pathmatics
Top Industries
- Marketing and Advertising
- Internet
- Pharmaceuticals
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Peers used Pathmatics to Acquire customers and Enhance customer relationships
Pathmatics Alternatives
Peer and Expert Opinion on Features
for Pathmatics
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (37) |
| SEM | Read Reviews (13) |
| Personalization | Read Reviews (9) |
| Landing page | Read Reviews (6) |
| Capture information | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (37) |
| SEM | Read Reviews (13) |
| Personalization | Read Reviews (9) |
| Landing page | Read Reviews (6) |
| Capture information | Read Reviews (6) |
IT and Other Capabilities
for Pathmatics
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (162) |
| Data Export | Read Reviews (105) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (162) |
| Data Export | Read Reviews (105) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (71) |
| Email Support | Read Reviews (1) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (71) |
| Email Support | Read Reviews (1) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
Software Failure Risk Guidance
?for Pathmatics
Overall Risk Meter
Top Failure Risks for Pathmatics
Vendor Profile Details
Company Name
Sensor Tower
Company Website
https://sensortower.com/HQ Location
2261 Market Street #4331, San Francisco, CA 94114
Employees
251-500
Social
Financials
PRIVATE
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