Pathmatics Overview
Pathmatics empowers brands with digital marketing intelligence to seize new opportunities and drive growth. Ad Intelligence provides crucial insights for navigating the digital landscape.
Use Cases
Customers recommend Advertisement, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Pathmatics.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Pathmatics.
Pathmatics Use-Cases and Business Priorities: Customer Satisfaction Data
Pathmatics works with different mediums / channels such as Social Media.
Pathmatics's features include Dashboard, SEM, Personalization, etc. and Pathmatics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Pathmatics analytics capabilities include Analytics, and Custom Reports.
Reviews
"Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster" - Melissa Leonas
Peer review evidence (same sources as the product rating summary)
"...Understand programmatic share, which DSPs advertisers are working with, and which SSPs sites are working with. ..." Marketing Intelligence for the Digital Advertising Ecosystem
"...It is extremely easy to use and makes competitive analysis on the digital front extremely easy...." Peer review by User
"...Our clients include thousands of users that help power our Ad Graph with their digital marketing data. ..." Data Panels & Crawling, Data Insights: Pathmatics Methodology
Pathmatics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Pathmatics
Top Industries
- Marketing and Advertising
- Internet
- Pharmaceuticals
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Pathmatics is popular in Marketing And Advertising, Internet, and Pharmaceuticals and is widely used by Enterprise, Mid Market, and Large Enterprise.
Pathmatics Customer wins, Customer success stories, Case studies
How efficiently Does Pathmatics manage your Advertisement?
How efficiently Does Pathmatics manage your Competitive Intelligence?
What solutions does Pathmatics provide for Digital Marketing?
How efficiently Does Pathmatics manage your Sending & Publishing Communications?
36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
|
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Melissa Leonas Director Booyah Advertising |
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
|
Samuel Yonack Media Analyst, Digital Investment OMD |
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
Roblox - Gaming - Very Large
Coty - Consumer Goods - Very Large
Amanotes - Entertainment
AliExpress - Retail
Johnson & Johnson - Consumer Goods
UDO - Gaming
Product Spotlight - Advanced Gaming Taxonomy
Frequently Asked Questions(FAQ)
for Pathmatics
What is Pathmatics?
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers.
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
What is Pathmatics used for?
What are the top features of Pathmatics?
Who uses Pathmatics?
What are Pathmatics alternatives?
Where is Pathmatics located?
Peers used Pathmatics for advertisement and competitive intelligence
Pathmatics Competitors
Pathmatics Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
Software Failure Risk Guidance
?for Pathmatics
Overall Risk Meter
Top Failure Risks for Pathmatics
Sensor Tower Inc. News
Sensor Tower State of AI 2026 Report: Global Time Spent on Generative ...
Sensor Tower released its State of AI 2026 report, highlighting significant growth in AI engagement and consumer spending. Global time spent on generative AI apps is expected to double, and in-app purchase revenue is projected to surpass $4 billion. The report underscores AI's impact on shopping and advertising, with ChatGPT achieving a historic milestone of one billion monthly active users.
Sensor Tower acquires mobile market intelligence rival AppMagic
Sensor Tower has acquired AppMagic, a mobile app market intelligence firm, to enhance its offerings for small and medium-sized businesses. This acquisition follows Sensor Tower's previous purchase of data.ai in 2024, further consolidating its position in the mobile app intelligence space. The merger aims to provide richer data and broader market insights for AppMagic's users.
Sensor Tower acquires AppMagic - Mobile App Intelligence
Sensor Tower has acquired AppMagic to enhance its mobile app intelligence offerings for small and medium-sized businesses. This acquisition aims to integrate AppMagic's competitive intelligence with Sensor Tower's existing platform, expanding insights for the mobile gaming ecosystem. The move strengthens Sensor Tower's position as a leading data provider in the app market.
Sensor Tower acquires AppMagic; adding dedicated SMB ...
Sensor Tower has acquired AppMagic to enhance its digital intelligence suite with a dedicated SMB solution. This acquisition aims to provide comprehensive market insights for small mobile gaming studios and indie developers, expanding Sensor Tower's reach in the mobile app and gaming ecosystem.
Sensor Tower Inc. Profile
Company Name
Sensor Tower Inc.
Company Website
//sensortower.comHQ Location
2261 Market Street #4331, San Francisco, CA 94114
Employees
251-500
Social
Financials
PRIVATE
What benefits does Pathmatics offer for Social Media Analytics?