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Compare Upwave vs Pathmatics

Failure Risk Guidance Security Report ?

Failure Risk for Upwave low Failure Risk for Pathmatics medium
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Comparison Summary

For Upwave vs Pathmatics comparison, Our AI algorithm looked at 2084 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Upwave and Pathmatics to solve their respective business needs.

Pros and cons of Upwave and Pathmatics

Upwave is more suited to businesses that require Advertisement with Review Sites and Market Research where as Pathmatics is focused towards Advertisement and Competitive Intelligence .

Both Upwave and Pathmatics are Marketing Data Intelligence software, peers recommend Upwave for market research and advertisement where as Pathmatics is more known for competitive intelligence and social media management .

logo Upwave

Focus area

Upwave is better than Pathmatics for

Software Failure Risk

  • low

logo Pathmatics

Focus area

Pathmatics is better than Upwave for

Software Failure Risk

  • medium

About

Analytics Platform for Brand Marketers

Advertiser Database & Digital Marketing Intelligence

Age

2012

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

51

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (46)

Read Reviews (194)

market research

Read Reviews (29)

Read Reviews (2)

collaboration

Read Reviews (18)

Read Reviews (5)

communication management

Read Reviews (16)

Read Reviews (29)

sending & publishing communications

Read Reviews (15)

Read Reviews (26)

tracking & monitoring communications

Read Reviews (1)

Read Reviews (3)

workflow management

Read Reviews (8)

Read Reviews (0)

digital marketing

Read Reviews (7)

Read Reviews (31)

engagement management

Read Reviews (5)

Read Reviews (8)

engaging and following up

Read Reviews (4)

Read Reviews (8)

content management

Read Reviews (4)

Read Reviews (2)

helpdesk management

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (1)

loyalty management

Read Reviews (3)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

campaign management

Read Reviews (2)

Read Reviews (1)

customer feedback management

Read Reviews (2)

Read Reviews (1)

lead qualification

Read Reviews (2)

Read Reviews (2)

lead qualification: technographic

Read Reviews (2)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (5)

contract management

Read Reviews (1)

Read Reviews (2)

proposal & quote management

Read Reviews (1)

Read Reviews (2)

contact list management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (6)

social media management

Read Reviews (1)

Read Reviews (21)

monitoring social media

Read Reviews (0)

Read Reviews (3)

segmentation and targeting

Read Reviews (1)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (61)

conversion management

Read Reviews (0)

Read Reviews (3)

database marketing

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Build brand awareness

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Grow market share

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Improve internal communications

  • See 9 more

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting