Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

  • Market Research
  • Sending & Publishing Communications
  • Loyalty Management
  • Collaboration
  • Rating And Review Management
  • Content Management
  • Influencer Marketing
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

  • Build Brand Awareness
  • Acquire Customers
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Launch New Products
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Manage Risk
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Visibility
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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Upwave, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Nielsen Customer wins, Customer success stories, Case studies

What Are the key features of Nielsen for Engagement Management?

How can Nielsen optimize your Social Media Management Workflow?

How does Nielsen facilitate Market Research?

Why is Nielsen the best choice for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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Google - Internet - internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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John Fetterman 2022 Senate Campaign - Political Campaigns - political campaigns

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

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Raptive - Media - media

Nielsen Brand Impact helped Raptive measure how creator websites affect brand outcomes. Raptive wanted to see if creator spaces drive better ad results than social media or traditional sites. Nielsen...'s study found ad recall was 70% higher on creator websites. Purchase intent and brand fit were also stronger, with a 66% brand fit score. Creator fans showed 40% higher purchase intent and 45% higher brand recommendation. Over 77% of fans felt connected to brands in creator content. Nielsen's solution gave Raptive new insights into the power of creator platforms.

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CBS Corp. - Entertainment - Entertainment

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds the most effective scenes and creates shorter, more engag...ing ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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YuMe - Marketing And Advertising - Marketing and Advertising

Nielsen Consumer Neuroscience partnered with YuMe to study immersive technology in advertising. The project explored how virtual reality and immersive content impact TV brand advertisers. The study a...imed to guide marketers in creating effective content for these new systems. As immersive technologies become mainstream, demand for marketing insights grows. The case highlights the role of neuroscience in understanding consumer response to immersive ads.

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Nielsen

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Upwave, CB Insights and Crayon are popular alternatives for Nielsen.
lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)

Software Failure Risk Guidance

?

for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Executive

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Nielsen has appointed Roberto Ruiz as the new Head of Measurement Science. Ruiz will lead the strategy and rollout of new products and technologies, focusing on innovation in Nielsen's measurement solutions. He brings over 25 years of experience in audience measurement and media strategy, having previously worked at TelevisaUnivision and his own advisory practice.

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Partnership

TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio

Nielsen and TelevisaUnivision have entered a new multi-year agreement to enhance media measurement across TelevisaUnivision's platforms, including streaming, TV, and radio. Nielsen's solutions, such as Advanced Audiences and Nielsen ONE Ads, will support TelevisaUnivision in understanding and demonstrating the value of Hispanic audiences. This partnership aims to provide comprehensive cross-platform media intelligence.

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Product

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Nielsen's data reveals that New Zealand outdoor retail brands are shifting their advertising strategies to target outdoor enthusiasts, a key audience segment. Nielsen Ad Intel data shows stable ad spending in 2025, with Rebel Sport leading in investment. Brands are diversifying media strategies, focusing on digital, radio, and out-of-home channels to engage quality-focused consumers.

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Executive

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

Nielsen has appointed Seth Ladetsky as Head of Global Sports, Trevor Fellows as Head of Advertiser/Agency, and Matt Devitt as Head of National. These strategic senior hires aim to enhance Nielsen's market leadership in audience measurement and media intelligence. All three leaders will report to Amilcar Perez, Chief Revenue Officer, and are expected to drive growth and innovation for Nielsen's clients.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO