Customer stories

Nielsen Product Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

How satisfied the customers are with Nielsen use-cases

Nielsen Customer Insights, Testimonials and Case Studies

How efficiently Does Nielsen manage your Engagement Management?

How does Nielsen facilitate Social Media Management?

How can Nielsen enhance your Market Research process?

How efficiently Does Nielsen manage your Sending & Publishing Communications?

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds the most effective scenes and creates shorter, more engag...ing ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Lucozade Energy - Food & Beverages - Large

Nielsen’s Influencer Brand Effect helped Lucozade Energy measure the impact of their #POSITIVECHAIN social media video series. The campaign featured six top UK influencers and targeted Gen Z. Nielsen...’s tool provided insights on which influencer content resonated most with the 18-25 audience. Creative evaluation and sentiment analytics guided the agency and brand to refine future influencer marketing strategies. The focus was on moving beyond likes and shares to real brand KPIs.

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Google - Internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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TikTok - Entertainment

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Whalar - Marketing And Advertising

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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Nielsen

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Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

Nielsen Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

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Top Failure Risks for Nielsen

Nielsen News

Product
 

Nielsen launches co-viewing pilot program to further enhance TV measurement | Nielsen

Nielsen has launched a pilot program to enhance TV measurement by accurately capturing co-viewing using wearable devices. This initiative, starting with Super Bowl LX, aims to improve audience measurement for live events. The pilot data will be shared with clients and is expected to be incorporated into Nielsen's measurement tools for the 2026/2027 season.

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Partnership
 

Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets | Nielsen

Nielsen has renewed its multi-year partnership with Hubbard Broadcasting to provide local audience measurement insights in Albany and Albuquerque-Santa Fe. This collaboration will utilize Nielsen's marketing intelligence solutions, including Big Data + Panel, Scarborough, and Ad Intel, to enhance local TV measurement and advertising transactions. The agreement expands Nielsen's existing relationship with Hubbard, which includes previous collaborations in other markets.

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Executive
 

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales | Nielsen

Nielsen's Gracenote appoints Bill Condon as its first Head of Advertising Sales to enhance its CTV advertising business. Condon will focus on expanding the adoption of Gracenote's Content Connect CTV ad platform, leveraging his extensive experience in digital advertising. This strategic hire aims to drive revenue and growth in Gracenote's advertising sector by integrating content intelligence into streaming video workflows.

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Executive
 

Nielsen appoints Matty Lin as APAC regional sales leader

Nielsen has appointed Matty Lin as the APAC regional sales leader, bringing extensive experience from TikTok/Bytedance. Lin will lead Nielsen's commercial strategy in Asia-Pacific, focusing on digital and cross-media audience measurement and AI-driven advancements. He reports to Chief Revenue Officer Amilcar Perez.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

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Financials

IPO