Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

  • Market Research
  • Sending & Publishing Communications
  • Loyalty Management
  • Collaboration
  • Rating And Review Management
  • Content Management
  • Influencer Marketing
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

  • Build Brand Awareness
  • Acquire Customers
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Launch New Products
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Manage Risk
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Visibility
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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Nielsen Customer wins, Customer success stories, Case studies

What benefits does Nielsen offer for Engagement Management?

What solutions does Nielsen provide for Social Media Management?

How does Nielsen facilitate Market Research?

How can Nielsen enhance your Sending & Publishing Communications process?

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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Spotify - Entertainment

Nielsen Emerging Custom helped Spotify understand Brazilian podcast listeners. Spotify wanted deep insights to improve its podcast content and advertising in Brazil. Nielsen ran a custom study with 1...,500 active podcast listeners. Listeners explored 3-4 podcasts weekly, with 48% increasing audio podcast use and 55% increasing videocast use. 82% of listeners paid close attention to podcasts, and 48% were more likely to buy after host endorsements. Spotify used these insights to shape its marketing and show the value of podcast ads.

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Brands in Southeast Asia (SEA) - Marketing And Advertising

Nielsen's Marketing Mix Modeling solution helped brands in Southeast Asia measure the impact of TikTok advertising. TikTok for Business used Nielsen's tools to analyze full-funnel, immersive ad campa...igns. Brands saw up to $2.6 return on ad spend. Running more than one ad format increased ROAS by 12%. Sustained campaigns boosted ROAS by 14%. Running 2-3 HTC campaigns led to a 20% ROAS.

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Alpro - Food & Beverages

Nielsen measured the impact of a Pinterest campaign for Alpro, a leader in plant-based food. Alpro wanted to drive sales by reaching health-focused shoppers on Pinterest. Pinterest used a mix of ad f...ormats, and Nielsen ran a Market Lift study to track results. Alpro saw a 3.2% lift in in-store sales in Germany. The campaign delivered a 2.6x return on ad spend. It ranked in the top 20% of food and beverage campaigns measured by Nielsen in EMEA.

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Google - Internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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John Fetterman 2022 Senate Campaign - Political Campaigns

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

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Nielsen

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.
lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)

Software Failure Risk Guidance

?

for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Partnership

Nielsen & Adelaide Launch Unified View Of Reach & Media Attention

Nielsen and Adelaide have integrated Adelaide's omnichannel metric AU into Nielsen's Outcomes Marketplace within Nielsen ONE. This partnership enhances campaign performance measurement by combining audience reach with media quality metrics, offering marketers in Australia a unified view of ad efficiency. The collaboration aims to optimize media investments by providing insights into media performance, audience de-duplication, and business impact.

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Product

Nielsen unveils blueprint to achieve confident ROI

Nielsen released "The Marketing ROI Blueprint," a strategic report offering insights for brands to optimize marketing investments. It emphasizes prioritizing business outcomes, cross-media integration, and creative accountability. The report highlights gaps in ROI measurement and offers strategies for unified data use, enhancing campaign performance, and smarter budget allocation.

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Executive

Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing | Nielsen

Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy. Weinberg, who previously led brand strategy for Amazon Prime Video, will oversee Nielsen's global brand marketing strategy, focusing on brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsens Chief Communications and Brand Marketing Officer.

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Partnership

Podscribe to Leverage Nielsen Designated Market Area® Data to Enhance Audience Reporting Capabilities

Podscribe will integrate Nielsen's Designated Market Area (DMA) data to enhance its audience reporting capabilities. This partnership allows Podscribe to offer localized ad targeting and standardized geographic audience mapping, benefiting both media buyers and sellers with accurate market data. The collaboration emphasizes the importance of industry-wide standardization in digital audio advertising.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO