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Nielsen: Use-Cases, Insights and Reviews | 2025 Cuspera

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Market Research on What People Watch, Listen To and Buy | Nielsen ...

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Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

Market Research
Sending & Publishing Communications
Loyalty Management
Collaboration
Rating And Review Management
Content Management
Influencer Marketing

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

Build Brand Awareness
Acquire Customers
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Improve ROI
Launch New Products
Improve Digital And Social Presence
Establish Thought Leadership
Increase Customer Life Time Value
Improve Efficiency
Improve Stakeholder Relations
Manage Risk
Scale Best Practices
Improve Internal Communications
Improve Visibility

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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Nielsen Customer wins, Customer success stories, Case studies

How does Nielsen facilitate Advertisement?

Nielsen provides advertising measurement capabilities, including audience engagement analysis, ad effectiveness evaluation, and recommendations for ad types and platforms. They offer a comprehensive solution for addressable TV advertising and measure advertising effectiveness across various outlets, including linear broadcast, cable TV, PreRoll ads, OTT, and mobile. Nielsen's advertising capabilities are limited by their invite-only survey methodology, which may not be representative of the general public.

"...Aww shucks, guess only 44% of consumers trust advertisements through social network...." BAM! How powerful is word of mouth exactly?

What benefits does Nielsen offer for Engagement Management?

Nielsen Engagement Management capabilities focus on understanding audience engagement across various media platforms, including television, social media, podcasts, and esports. The company emphasizes the importance of social engagement, interaction, and transparency for building brand loyalty. However, Nielsen Engagement Management currently lacks a comprehensive solution for evaluating the impact of talent on social engagement for television shows.

"...Thus, the key to a truly effective CSR campaign is to facilitate your employees engagement and ensure they are involved in your CSR efforts. ..." Not for Profit Culture

How efficiently Does Nielsen manage your Social Media Management?

Nielsen provides social media management capabilities that assist companies in gauging consumer sentiment regarding social responsibility and environmental concerns. The platform helps brands understand the impact of talent on social media engagement, enabling informed sponsorship decisions. However, Nielsen's social media management capabilities lack the ability to directly manage social media interactions.

"...you think you are great (in Facebook ads, blog posts, social media) or have someone they trust tell them you are great? ..." 6 Ways an Influencer Marketing Strategy Sells Your Products

How does Nielsen facilitate Market Research?

Nielsen Market Research Group specializes in providing insights into consumer behavior and market trends. They gather data through various means, including surveys, ratings, and proprietary measurement software. Nielsen’s research findings may be limited by sample size and data collection methodology.

"...In today s marketing research news Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner...." Nielsen Acquires Another Division from GfK

What makes Nielsen ideal for Sending & Publishing Communications?

Nielsen Sending & Publishing Communications capabilities include the dissemination of research findings and reports on various topics, such as media trends, consumer behavior, and the advertising industry. They publish articles and reports that provide insights into market dynamics and consumer preferences. The limitations of these capabilities include a focus on reporting findings rather than providing actionable solutions.

"...According to the Nielsen CMO Report CMO s are planning increase spending on social media even though social media marketing is both hard to measure and is dead as consumers turn away from organic social media posts...." Social media marketing is dead.. social media advertising is not

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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Google - Internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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John Fetterman 2022 Senate Campaign - Political Campaigns

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

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Raptive - Media

Nielsen Brand Impact helped Raptive measure how creator websites affect brand outcomes. Raptive wanted to see if creator spaces drive better ad results than social media or traditional sites. Nielsen...'s study found ad recall was 70% higher on creator websites. Purchase intent and brand fit were also stronger, with a 66% brand fit score. Creator fans showed 40% higher purchase intent and 45% higher brand recommendation. Over 77% of fans felt connected to brands in creator content. Nielsen's solution gave Raptive new insights into the power of creator platforms.

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TikTok - Entertainment

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Whalar - Marketing And Advertising

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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More Nielsen Customer Stories...

Nielsen

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.

lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

More Nielsen Alternatives...

Nielsen Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Partnership 09/10/2025

Nielsen & Adelaide Launch Unified View Of Reach & Media Attention

Nielsen and Adelaide have integrated Adelaide's omnichannel metric AU into Nielsen's Outcomes Marketplace within Nielsen ONE. This partnership enhances campaign performance measurement by combining audience reach with media quality metrics, offering marketers in Australia a unified view of ad efficiency. The collaboration aims to optimize media investments by providing insights into media performance, audience de-duplication, and business impact.

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Product 08/10/2025

Nielsen unveils blueprint to achieve confident ROI

Nielsen released "The Marketing ROI Blueprint," a strategic report offering insights for brands to optimize marketing investments. It emphasizes prioritizing business outcomes, cross-media integration, and creative accountability. The report highlights gaps in ROI measurement and offers strategies for unified data use, enhancing campaign performance, and smarter budget allocation.

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Executive 30/09/2025

Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing | Nielsen

Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy. Weinberg, who previously led brand strategy for Amazon Prime Video, will oversee Nielsen's global brand marketing strategy, focusing on brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsens Chief Communications and Brand Marketing Officer.

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Partnership 24/09/2025

Podscribe to Leverage Nielsen Designated Market Area® Data to Enhance Audience Reporting Capabilities

Podscribe will integrate Nielsen's Designated Market Area (DMA) data to enhance its audience reporting capabilities. This partnership allows Podscribe to offer localized ad targeting and standardized geographic audience mapping, benefiting both media buyers and sellers with accurate market data. The collaboration emphasizes the importance of industry-wide standardization in digital audio advertising.

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More Nielsen News...

Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

Financials

IPO