Nielsen Overview
This is a summary of the comprehensive capabilities and benefits of Nielsen based on over 3116 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Nielsen, Forrester Analytics, Pathmatics, Upwave, TapClicks Marketing Operations Platform, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Nielsen is right for your needs? Our Cuspera AI engine can evaluate how Nielsen fits your specific business needs, industry, and context. Get your personalized assessment report today.
Nielsen supports business activities such as:
- Advertisement
- Engagement Management
- Social Media Management
- Market Research
- Sending & Publishing Communications
Nielsen can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Build Brand Awareness, Acquire Customers, Grow Market Share, etc. It can help manage these activities if you use Social Media Mass Media and Television for these needs. As a solution, Nielsen's capabilities include Feedback Surveys, Personalization, Gamification, etc.
Reviews
"...They will pay you more if you personalize your ad experience to watch targeted advertisements and share your opinions...." 15 Easy Ways to get paid by Watching Videos
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Nielsen.
Use Cases
Peers recommend Advertisement , Engagement Management , Social Media Management , as the business use cases that they have been most satisfied while using Nielsen.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
4.73/5 ★ |
"...They will pay you more if you personalize your ad experience to watch targeted advertisements and share your opinions...." 15 Easy Ways to get paid by Watching Videos |
| Engagement Management with Social Media |
4.94/5 ★ |
"...Get this, Nielsen survey found out that business who engage in a customer referral program have an increase of 70% in their conversion rate...." Zero-Cost Advertising: How to Leverage Customer Referral to 2X Your Sales |
| engaging and following up |
4.93/5 ★ |
"...By focusing on creatively attracting and engaging your target audience in ways that resonate with them, you ll inherently generate interest and engagement...." Aligning Creative Output and Performance Metrics |
| Social Media Management with Social Media |
4.88/5 ★ |
"...According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact...." Five Great Strategies for Sustainable Cannabis Packaging |
| engaging on social media |
4.87/5 ★ |
"...you think you are great (in Facebook ads, blog posts, social media) or have someone they trust tell them you are great? ..." 6 Ways an Influencer Marketing Strategy Sells Your Products |
| social media analytics |
4.53/5 ★ |
"...[Cheryl Hunter] Advanced analytics and artificial intelligence (AI) will resolve the integrated online/offline return on marketing investment dilemma Voice technology will break through in creative planning and the marketing mix Chinese leadership in social media and social media analytics will be fast-followed by the west ..." Market Research Wrap: Private labels grab 21% of SA retail |
| scheduling post to social media |
4.55/5 ★ |
"...Also, almost 75% of consumers decide what to buy based on social media posts, but 96% of the people that discuss brands online do not follow those brands owned profiles...." The Top Reasons Why You Should Use Brand Ambassadors |
| managing social media account |
3.91/5 ★ |
"...In the U.S. alone, 81 percent of online consumers state that their purchases are influenced by their friends or family members social media accounts. ..." Must-Have Marketing Tools, Tactics For Credit Unions |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
4.73/5 ★ |
"...They will pay you more if you personalize your ad experience to watch targeted advertisements and share your opinions...." 15 Easy Ways to get paid by Watching Videos |
|
| Engagement Management with Social Media |
4.94/5 ★ |
"...Get this, Nielsen survey found out that business who engage in a customer referral program have an increase of 70% in their conversion rate...." Zero-Cost Advertising: How to Leverage Customer Referral to 2X Your Sales |
|
| engaging and following up |
4.94/5 ★ |
| Social Media Management with Social Media |
4.88/5 ★ |
"...According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact...." Five Great Strategies for Sustainable Cannabis Packaging |
|
| engaging on social media |
4.88/5 ★ |
| social media analytics |
4.88/5 ★ |
| scheduling post to social media |
4.88/5 ★ |
| managing social media account |
4.88/5 ★ |
63+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3116 insights from peers and experts to help you assess how these Nielsen use cases fit your Marketing Data Intelligence needs.
Frequently Asked Questions(FAQ)
for Nielsen
What is Nielsen?
What is Nielsen used for?
What are the top features of Nielsen?
What are Nielsen alternatives?
Peers used Nielsen to Enhance customer relationships and Increase sales & revenue
Nielsen Alternatives
Peer and Expert Opinion on Features
for Nielsen
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Feedback surveys | Read Reviews (147) |
| Personalization | Read Reviews (71) |
| Gamification | Read Reviews (30) |
| Rewards | Read Reviews (25) |
| Recording | Read Reviews (22) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Feedback surveys | Read Reviews (147) |
| Personalization | Read Reviews (71) |
| Gamification | Read Reviews (30) |
| Rewards | Read Reviews (25) |
| Recording | Read Reviews (22) |
IT and Other Capabilities
for Nielsen
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (82) |
| Data Import | Read Reviews (527) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (82) |
| Data Import | Read Reviews (527) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (94) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (7) |
| Phone Support | Read Reviews (8) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (94) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (7) |
| Phone Support | Read Reviews (8) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Analytics | Read Reviews (207) |
| Custom Reports | Read Reviews (737) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Analytics | Read Reviews (207) |
| Custom Reports | Read Reviews (737) |
Software Failure Risk Guidance
?for Nielsen
Overall Risk Meter
Top Failure Risks for Nielsen
Vendor Profile Details
Company Name
Nielsen
Company Website
https://www.nielsen.com/HQ Location
Employees
10001+
Social
Financials
IPO
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