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Nielsen: Use-Cases, Insights and Reviews | 2025 Cuspera

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Market Research on What People Watch, Listen To and Buy | Nielsen ...

AI Powered

Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

Market Research
Sending & Publishing Communications
Loyalty Management
Collaboration
Rating And Review Management
Content Management
Influencer Marketing

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

Build Brand Awareness
Acquire Customers
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Improve ROI
Launch New Products
Improve Digital And Social Presence
Establish Thought Leadership
Increase Customer Life Time Value
Improve Efficiency
Improve Stakeholder Relations
Manage Risk
Scale Best Practices
Improve Internal Communications
Improve Visibility

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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Nielsen Use Cases

What makes Nielsen ideal for Advertisement?

Nielsen provides advertising measurement capabilities, including audience engagement analysis, ad effectiveness evaluation, and recommendations for ad types and platforms. They offer a comprehensive solution for addressable TV advertising and measure advertising effectiveness across various outlets, including linear broadcast, cable TV, PreRoll ads, OTT, and mobile. Nielsen's advertising capabilities are limited by their invite-only survey methodology, which may not be representative of the general public.

"...Advertisements that generated positive electroencephalogram (EEG) readings delivered a 23% hike in the total sales volumes. ..." Brand Video & Online Advertising: Importance of Video for Brand Growth

Why is Nielsen the best choice for Engagement Management?

Nielsen Engagement Management capabilities focus on understanding audience engagement across various media platforms, including television, social media, podcasts, and esports. The company emphasizes the importance of social engagement, interaction, and transparency for building brand loyalty. However, Nielsen Engagement Management currently lacks a comprehensive solution for evaluating the impact of talent on social engagement for television shows.

"...This makes social a great way for people to interact with potential customers. ..." Content Marketing For Small Business: Thriving when big domains dominate the SERP

Why is Nielsen the best choice for Social Media Management?

Nielsen provides social media management capabilities that assist companies in gauging consumer sentiment regarding social responsibility and environmental concerns. The platform helps brands understand the impact of talent on social media engagement, enabling informed sponsorship decisions. However, Nielsen's social media management capabilities lack the ability to directly manage social media interactions.

"...The 2014 Nielsen Global Survey on Corporate Social Responsibility polled 30,000 consumers from 60 countries to determine statistics on consumer preferences for sustainable purchasing, and found that: 55% of consumers were willing to pay extra for products and services from companies committed to positive social and environmental impact (up from 45% in 2011) 52% made at least one purchase in the past six months from at least one socially responsible company 52% check product packaging to ensure sustainable impact Interestingly, consumers in the Asia-Pacific region, Latin America, and the Middle East/Africa showed a higher preference (64%, 63%, 63%) to pay extra, whereas the preference in North America and Europe was lower (42% and 40%). ..." Green Marketing Definition

How can Nielsen enhance your Market Research process?

Nielsen Market Research Group specializes in providing insights into consumer behavior and market trends. They gather data through various means, including surveys, ratings, and proprietary measurement software. Nielsen’s research findings may be limited by sample size and data collection methodology.

"...According to the Nielsen market research company, more than half of all esports fans are also interested in traditional sports...." But that s not a sport! The Top 3 misunderstandings about eSports

How can Nielsen optimize your Sending & Publishing Communications Workflow?

Nielsen Sending & Publishing Communications capabilities include the dissemination of research findings and reports on various topics, such as media trends, consumer behavior, and the advertising industry. They publish articles and reports that provide insights into market dynamics and consumer preferences. The limitations of these capabilities include a focus on reporting findings rather than providing actionable solutions.

"...The study also showed how marketers that partnered with publishers saw a 50% higher brand lift than those that opted to publish content on their own...." Everything You Should Know About Sponsored Content

63+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Internet

CASE STUDY Google

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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Sports

CASE STUDY World Athletics

Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was to justify investments and sho...w benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.

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Design

CASE STUDY Raptive

Nielsen Brand Impact helped Raptive measure how creator websites affect brand outcomes. Raptive wanted to see if creator spaces drive better ad results than social media or traditional sites. Nielsen...'s study found ad recall was 70% higher on creator websites. Purchase intent and brand fit were also stronger, with a 66% brand fit score. Creator fans showed 40% higher purchase intent and 45% higher brand recommendation. Over 77% of fans felt connected to brands in creator content. Nielsen's solution gave Raptive new insights into the power of creator platforms.

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Marketing and Advertising

CASE STUDY Whalar

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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CASE STUDY John Fetterman 2022 Senate Campaign

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

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Entertainment

CASE STUDY TikTok

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Video

Nielsen

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.

lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

More Nielsen Alternatives...

Nielsen Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Product 21/07/2025

Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media ...

Nielsen's June 2025 Media Distributor Gauge report highlights Netflix's rise to the top three media distributors, with an 8.3% share of TV usage. The report also notes YouTube's lead with 12.8% and Disney's 10% share. Nielsen's Gauge provides insights into broadcast, cable, and streaming consumption.

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Executive 17/07/2025

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

Nielsen has appointed Ryan Moore as Chief Business Officer of its content data unit, Gracenote. Moore will lead global sales, marketing, and customer experience teams, focusing on growth and innovation. His role aims to enhance Gracenote's offerings and expand its reach in the evolving media landscape. Moore previously held leadership roles at SuperAwesome, Twitter, and Quibi.

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Product 14/07/2025

Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb

Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.

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Executive 10/07/2025

Nielsen appoints Pacheco as Head of Global Partnerships

Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcomes. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

Financials

IPO