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Nielsen: Use-Cases, Insights and Reviews | 2025 Cuspera

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Market Research on What People Watch, Listen To and Buy | Nielsen ...

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Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

Market Research
Sending & Publishing Communications
Loyalty Management
Collaboration
Rating And Review Management
Content Management
Influencer Marketing

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

Build Brand Awareness
Acquire Customers
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Improve ROI
Launch New Products
Improve Digital And Social Presence
Establish Thought Leadership
Increase Customer Life Time Value
Improve Efficiency
Improve Stakeholder Relations
Manage Risk
Scale Best Practices
Improve Internal Communications
Improve Visibility

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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Nielsen Use Cases

What makes Nielsen ideal for Advertisement?

Nielsen provides advertising measurement capabilities, including audience engagement analysis, ad effectiveness evaluation, and recommendations for ad types and platforms. They offer a comprehensive solution for addressable TV advertising and measure advertising effectiveness across various outlets, including linear broadcast, cable TV, PreRoll ads, OTT, and mobile. Nielsen's advertising capabilities are limited by their invite-only survey methodology, which may not be representative of the general public.

"...Advertisers on terrestrial and satellite radio rely in part in listening data collected by Nielsen s tracking systems. ..." Pump up the volume: Podcast apps keep pushing toward the money

Why is Nielsen the best choice for Engagement Management?

Nielsen Engagement Management capabilities focus on understanding audience engagement across various media platforms, including television, social media, podcasts, and esports. The company emphasizes the importance of social engagement, interaction, and transparency for building brand loyalty. However, Nielsen Engagement Management currently lacks a comprehensive solution for evaluating the impact of talent on social engagement for television shows.

"...Podcast ads are cost-effective and engaging As per Nielsen, nearly 70 per cent of podcast listeners agreed that the podcast ad they experienced increased their awareness of new products/services...." 5 reasons why podcasts are good for your content strategy

How can Nielsen optimize your Social Media Management Workflow?

Nielsen provides social media management capabilities that assist companies in gauging consumer sentiment regarding social responsibility and environmental concerns. The platform helps brands understand the impact of talent on social media engagement, enabling informed sponsorship decisions. However, Nielsen's social media management capabilities lack the ability to directly manage social media interactions.

"...For example, the 2014 Nielsen Global Survey on Corporate Social Responsibility found that 55% of consumers were willing to pay extra for products and services from companies committed to positive social and environmental impact...." Boost your Environmental Reputation

How does Nielsen address your Market Research Challenges?

Nielsen Market Research Group specializes in providing insights into consumer behavior and market trends. They gather data through various means, including surveys, ratings, and proprietary measurement software. Nielsen’s research findings may be limited by sample size and data collection methodology.

"...Arthur C. Nielsen, Market Researcher & Founder of ACNielsen ..." Your Definitive Guide To Modern & Professional Procurement Reports

How does Nielsen address your Sending & Publishing Communications Challenges?

Nielsen Sending & Publishing Communications capabilities include the dissemination of research findings and reports on various topics, such as media trends, consumer behavior, and the advertising industry. They publish articles and reports that provide insights into market dynamics and consumer preferences. The limitations of these capabilities include a focus on reporting findings rather than providing actionable solutions.

"...According to an article in Forbes, Nielsen recently published its annual Global Corporate Sustainability Report, which says that 66% of consumers will choose to spend more money on a product from a sustainable brand...." PR Lessons to Learn from 2018 s Summer Blockbusters

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Marketing and Advertising

CASE STUDY Brands in Southeast Asia (SEA)

Nielsen's Marketing Mix Modeling solution helped brands in Southeast Asia measure the impact of TikTok advertising. TikTok for Business used Nielsen's tools to analyze full-funnel, immersive ad campa...igns. Brands saw up to $2.6 return on ad spend. Running more than one ad format increased ROAS by 12%. Sustained campaigns boosted ROAS by 14%. Running 2-3 HTC campaigns led to a 20% ROAS.

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Marketing and Advertising

CASE STUDY Whalar

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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Entertainment

CASE STUDY TikTok

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Sports

CASE STUDY World Athletics

Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was to justify investments and sho...w benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.

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Entertainment

CASE STUDY Spotify

Nielsen Emerging Custom helped Spotify understand Brazilian podcast listeners. Spotify wanted deep insights to improve its podcast content and advertising in Brazil. Nielsen ran a custom study with 1...,500 active podcast listeners. Listeners explored 3-4 podcasts weekly, with 48% increasing audio podcast use and 55% increasing videocast use. 82% of listeners paid close attention to podcasts, and 48% were more likely to buy after host endorsements. Spotify used these insights to shape its marketing and show the value of podcast ads.

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Food & Beverages

CASE STUDY Alpro

Nielsen measured the impact of a Pinterest campaign for Alpro, a leader in plant-based food. Alpro wanted to drive sales by reaching health-focused shoppers on Pinterest. Pinterest used a mix of ad f...ormats, and Nielsen ran a Market Lift study to track results. Alpro saw a 3.2% lift in in-store sales in Germany. The campaign delivered a 2.6x return on ad spend. It ranked in the top 20% of food and beverage campaigns measured by Nielsen in EMEA.

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.

lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

More Nielsen Alternatives...

Nielsen Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Product 31/08/2025

FAST momentum continues with global channel count growing nearly 14% year-to-date | Nielsen

Gracenote, a Nielsen business unit, expanded its Data Hub to include insights on 1,850 FAST channels, reflecting a 14% growth year-to-date. The updated resource offers comprehensive streaming trends, comparing FAST with SVOD content. FAST channels now feature more recent programming, with TV content dominating at 93.1%. The Data Hub aids video services in strategic content distribution and licensing.

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Partnership 20/08/2025

InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement | Nielsen

Nielsen and InfoSum have partnered to integrate Nielsen Marketing Cloud data into InfoSum's platform, enhancing audience insights for advertisers, agencies, and publishers. This collaboration allows users to leverage Nielsen's data for improved audience engagement and data strategy under strict privacy protocols, now available in the U.S., UK, and Canada.

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Partnership 20/08/2025

Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership | Nielsen

Nielsen has extended its partnership with Sky and TVNZ for TV measurement services in New Zealand until June 2027. This renewal highlights Nielsen's role in providing reliable audience measurement, crucial for informed trading decisions in the media market. The collaboration includes new streaming tools to enhance insights for broadcasters.

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Partnership 05/08/2025

WPP Media Taps Nielsen for Cross-Platform Measurement

WPP Media has partnered with Nielsen to enhance cross-platform audience measurement. The collaboration will integrate Nielsen's insights into WPP's Open Media Studio, leveraging Nielsen ONE for comprehensive data across audio, streaming, TV, and ads. This partnership aims to optimize media planning and measurement, empowering advertisers with actionable insights for growth.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

Financials

IPO