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Nielsen unveils blueprint to achieve confident ROI
Nielsen released "The Marketing ROI Blueprint," a strategic report offering insights for brands to optimize marketing investments. It emphasizes prioritizing business outcomes, cross-media integratio...n, and creative accountability. The report highlights gaps in ROI measurement and offers strategies for unified data use, enhancing campaign performance, and smarter budget allocation.
FAST momentum continues with global channel count growing nearly 14% year-to-date | Nielsen
Gracenote, a Nielsen business unit, expanded its Data Hub to include insights on 1,850 FAST channels, reflecting a 14% growth year-to-date. The updated resource offers comprehensive streaming trends,... comparing FAST with SVOD content. FAST channels now feature more recent programming, with TV content dominating at 93.1%. The Data Hub aids video services in strategic content distribution and licensing.
Nielsen launches in Mexico a new planning solution to optimize and identify the best media ...
Nielsen has launched Nielsen ONE Planning in Mexico, a cross-media planning tool that integrates data from linear and digital platforms. This solution helps advertisers and media owners optimize medi...a plans and measure campaign success with precision, enhancing media strategies and audience engagement.
Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to ...
Nielsen has launched the Outcomes Marketplace within its Nielsen ONE platform, introducing new ad attention metrics in partnership with Realeyes. This interoperable ecosystem offers advertisers compr...ehensive metrics, including brand sales outcomes and media cost efficiency. Influential, powered by Captiv8, is among the first to adopt Nielsen's new attention measurement solution, enhancing influencer marketing campaigns.
Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media ...
Nielsen's June 2025 Media Distributor Gauge report highlights Netflix's rise to the top three media distributors, with an 8.3% share of TV usage. The report also notes YouTube's lead with 12.8% and D...isney's 10% share. Nielsen's Gauge provides insights into broadcast, cable, and streaming consumption.
Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb
Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across... major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.
Nielsen has expanded its Ad Intel product to include Connected TV (CTV) coverage, enabling advertisers to track ad spend across major streaming platforms such as Prime Video, Netflix, and YouTube. Th...e new feature, launching first in Germany in August 2025, offers marketers a comprehensive cross-platform view of media investments, supporting more informed campaign planning in the rapidly growing CTV advertising sector.
Nielsen IBOPE Streaming Measurement Continues to Strengthen
Nielsen has expanded its streaming measurement panel in Mexico from 900 to 1,650 households. This upgrade enhances the accuracy of "The Gauge Mexico" monthly report, offering deeper insights into TV ...and streaming consumption trends across diverse demographics. The improved panel supports more precise audience measurement, helping media and advertising stakeholders track evolving viewer behaviors in the Mexican market.
Nielsen Launches its 2025 Global Media Planning Report
Nielsen released its 2025 global media planning report, highlighting trends in media consumption and the balance between traditional and digital channels.
Strategic Partnerships and Integrations of Nielsen
Nielsen & Adelaide Launch Unified View Of Reach & Media Attention
Nielsen and Adelaide have integrated Adelaide's omnichannel metric AU into Nielsen's Outcomes Marketplace within Nielsen ONE. This partnership enhances campaign performance measurement by combining a...udience reach with media quality metrics, offering marketers in Australia a unified view of ad efficiency. The collaboration aims to optimize media investments by providing insights into media performance, audience de-duplication, and business impact.
Podscribe to Leverage Nielsen Designated Market Area® Data to Enhance Audience Reporting Capabilities
Podscribe will integrate Nielsen's Designated Market Area (DMA) data to enhance its audience reporting capabilities. This partnership allows Podscribe to offer localized ad targeting and standardized... geographic audience mapping, benefiting both media buyers and sellers with accurate market data. The collaboration emphasizes the importance of industry-wide standardization in digital audio advertising.
Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership | Nielsen
Nielsen has extended its partnership with Sky and TVNZ for TV measurement services in New Zealand until June 2027. This renewal highlights Nielsen's role in providing reliable audience measurement, c...rucial for informed trading decisions in the media market. The collaboration includes new streaming tools to enhance insights for broadcasters.
InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement | Nielsen
Nielsen and InfoSum have partnered to integrate Nielsen Marketing Cloud data into InfoSum's platform, enhancing audience insights for advertisers, agencies, and publishers. This collaboration allows ...users to leverage Nielsen's data for improved audience engagement and data strategy under strict privacy protocols, now available in the U.S., UK, and Canada.
WPP Media Taps Nielsen for Cross-Platform Measurement
WPP Media has partnered with Nielsen to enhance cross-platform audience measurement. The collaboration will integrate Nielsen's insights into WPP's Open Media Studio, leveraging Nielsen ONE for compr...ehensive data across audio, streaming, TV, and ads. This partnership aims to optimize media planning and measurement, empowering advertisers with actionable insights for growth.
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsens Gracenote - Nielsen
TAM Ireland awarded a three-year contract to MetaBroadcast and Nielsen's Gracenote for a programme data harmonisation system. This collaboration aims to enhance data quality and understanding of TV v...iewership by using Gracenote's enriched metadata and MetaBroadcast's data platform. The partnership will benefit Irish broadcasters and advertising agencies by providing improved audience measurement solutions.
Sunbeam Television and Nielsen Renew Local TV Measurement ...
Sunbeam Television and Nielsen have renewed their agreement for local TV measurement, highlighting Nielsen's role in audience measurement and media planning.
Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing | Nielsen
Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy. Weinberg, who previously led brand strategy for Amazon Prime Video, will oversee Nielsen's global brand marketing strategy, ...focusing on brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsens Chief Communications and Brand Marketing Officer.
Nielsen taps Ryan Moore as Chief Business Officer of Gracenote
Nielsen has appointed Ryan Moore as Chief Business Officer of its content data unit, Gracenote. Moore will lead global sales, marketing, and customer experience teams, focusing on growth and innovati...on. His role aims to enhance Gracenote's offerings and expand its reach in the evolving media landscape. Moore previously held leadership roles at SuperAwesome, Twitter, and Quibi.
Nielsen appoints Pacheco as Head of Global Partnerships
Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcome...s. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.
SAG-AFTRA Renews License For Nielsens Leading Streaming Data
SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.
