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Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs ...
Nielsen's data reveals a significant rise in New Zealand's passenger vehicle advertising in March, driven by increased interest in electric and hybrid vehicles amid a fuel crisis. Nielsen Ad Intel sh...ows a 37% increase in ad spend compared to February, highlighting a shift in consumer focus towards fuel-efficient options. This trend underscores the growing importance of EVs and hybrids in the market.
Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total ...
Nielsen's co-viewing pilot for February's top live televised events showed a 4.19% increase in total viewers. The pilot used wearable devices for more accurate shared viewing data. While not yet part... of official ratings, Nielsen plans to integrate this methodology into its media intelligence products for the 2026-2027 TV season.
Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for ...
Nielsen announced a co-viewing pilot program that showed a 4.19% increase in viewership for February's major live televised events. This pilot, which includes new wearable device technology for co-vi...ewing measurement, will not affect current ratings but is planned for integration into the 2026/2027 TV season. CEO Karthik Rao emphasized Nielsen's commitment to accurate audience measurement.
Nielsen : le projet pilote Co-Viewing a permis une augmentation ...
Nielsen announced the results of its Co-Viewing pilot project, revealing a 4.19% increase in total viewership for major live events in February. The project used advanced portable devices to enhance ...audience measurement accuracy. Nielsen plans to integrate this methodology into its media analytics products for the 2026/2027 TV season.
Nielsen's co-viewing upgrade could reshape TV ratings impact
Nielsen introduces a co-viewing upgrade to enhance TV ratings accuracy, potentially reshaping audience measurement by accounting for multiple viewers per screen.
Nielsen: Pilotprojekt zum gemeinsamen Fernsehen sorgt bei den Live ...
Nielsen announced results from its co-viewing pilot project, revealing a 4.19% average increase in viewership for major live events like the Super Bowl and Olympics. This initiative uses advanced wea...rables to enhance audience measurement and aims to integrate these methods into Nielsen's media analysis suite by the 2026/2027 TV season.
Nielsen: Co-Viewing Pilot Delivers a +4% Average Increase In Total Viewers For Februarys Live Televised Events
Nielsen announced a co-viewing pilot that increased total viewers by 4.19% for February's major live events, including the Super Bowl and Olympics. The pilot uses wearable devices to enhance audience... measurement, aiming for full integration into Nielsen's media intelligence products by the 2026/2027 TV season.
Nielsen: Co-viewing pilot delivers 4% increase for live TV events
Nielsen's co-viewing pilot for live TV events, including the Super Bowl and Olympics, showed a 4.19% increase in total viewers. This enhancement, using wearable devices for more accurate measurement,... is set to be fully integrated into Nielsen's media intelligence products for the 2026/2027 TV season.
Nielsen Introduces Predictive Sales Lift, A New Capability To Help Advertisers and Agencies Gain Better Insights Into Media Campaign Outcomes
Nielsen introduces Predictive Sales Lift, a new feature for Nielsen ONE Ads customers, predicting sales lift and revenue from campaigns. This capability uses historical data to provide insights into ...campaign outcomes, aiding advertisers in optimizing media strategies. Available in the U.S. from May, it targets industries like retail and technology.
Nielsen helps New Zealand brands expand internationally with greater clarity and confidence
Nielsen has launched a new market intelligence offering in New Zealand to aid businesses in international expansion. This solution provides insights into consumer behavior, competitor activities, and... media trends, enabling brands to make informed strategic decisions. By integrating global reach with local insights, Nielsen aims to help businesses identify growth opportunities and reduce investment uncertainty.
Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts
Nielsen's Ad Intel data reveals that Australian outdoor and sports retailers are diversifying their advertising strategies to capture the attention of outdoor enthusiasts. With a 4% increase in ad sp...end in 2025, retailers like Anaconda and BCF are investing heavily in social media and television. Nielsen's insights highlight the importance of understanding consumer behavior and preferences to effectively target this quality-focused audience.
Business.Scoop Nielsen CMI Shows New Zealand's Over-65s Are A Growing ...
Nielsen's latest Consumer & Media Insights (CMI) data highlights New Zealand's over-65 population as a significant and growing market. This demographic shows strong purchasing power, brand awareness,... and media engagement, making them a valuable audience for brands and marketers. The data reveals their preferences for local products and traditional media, alongside increasing digital engagement.
Nielsen February Gauge: Olympics, Super Bowl Boost NBCUniversal
Nielsen's February Gauge report revealed that NBCUniversal, aided by the Super Bowl and Winter Olympics, surpassed YouTube for the largest share of TV viewing. Nielsen delayed releasing this data due... to client concerns over methodology changes. NBCUniversal and Versant achieved a combined 13.1% TV use share, with Peacock seeing significant growth.
Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts
Nielsen's data reveals that New Zealand outdoor retail brands are shifting their advertising strategies to target outdoor enthusiasts, a key audience segment. Nielsen Ad Intel data shows stable ad sp...ending in 2025, with Rebel Sport leading in investment. Brands are diversifying media strategies, focusing on digital, radio, and out-of-home channels to engage quality-focused consumers.
Nielsen Punts Monthly 'Gauge' Report To April After Complaints
Nielsen has postponed the release of its monthly Gauge report to April due to client concerns over methodology changes. The report, which tracks TV and streaming viewership, faced backlash for potent...ially overstating streaming declines. Nielsen plans to update the Gauge methodology in the fall, aligning with improvements to its currency products. This delay aims to minimize disruptions for media companies relying on Nielsen data.
Australias financial sector ad spend surged by 20% in 2025 according to Nielsen
Nielsen's Ad Intel data reveals a 20% increase in advertising spend in Australia's financial sector in 2025, totaling $756 million. This surge reflects heightened competition among financial brands, ...driven by consumer pressures and shifting market dynamics. Nielsen's insights highlight the importance of brand positioning and consumer behavior understanding in navigating the evolving financial landscape.
Nielsen reveals New Zealands top ad spenders and categories for 2025
Nielsen's report on New Zealand's 2025 ad spenders reveals Harvey Norman as the top advertiser, with significant investments in retail, telecommunications, and beverages. The report, powered by Niels...en Ad Intel, highlights competitive dynamics and consumer behavior shifts in the advertising market.
TV Viewing Hits 12-Month High in Nielsen's January Report of The GaugeTM
Nielsen's January 2026 report of The GaugeTM reveals a 12-month high in TV viewing, with cable viewership up 9% due to college football playoffs and news. Streaming maintained its dominance, represen...ting 47% of TV usage. Nielsen's insights provide a comprehensive view of audience behaviors across broadcast, cable, and streaming.
Nielsen launches co-viewing pilot program to further enhance TV measurement | Nielsen
Nielsen has launched a pilot program to enhance TV measurement by accurately capturing co-viewing using wearable devices. This initiative, starting with Super Bowl LX, aims to improve audience measur...ement for live events. The pilot data will be shared with clients and is expected to be incorporated into Nielsen's measurement tools for the 2026/2027 season.
Nielsen's report highlights Australia's top ad spenders in 2025, with Harvey Norman leading the list. The report, powered by Nielsen Ad Intel, indicates retail as the dominant sector in ad investment..., followed by finance and travel. The data emphasizes strategic ad placement's importance, with finance and insurance showing significant growth. Nielsen's insights help marketers navigate competitive advertising landscapes.
Nielsen launches co-viewing pilot program to further enhance TV ...
Nielsen has launched a co-viewing pilot program aimed at enhancing TV measurement by more accurately capturing shared viewing experiences. This initiative will debut with Super Bowl LX and utilize we...arable devices to improve audience data accuracy. The pilot is part of Nielsen's ongoing efforts to innovate in audience measurement and will be integrated into its marketing intelligence products by the 2026/2027 season.
Nielsen unveils blueprint to achieve confident ROI
Nielsen released "The Marketing ROI Blueprint," a strategic report offering insights for brands to optimize marketing investments. It emphasizes prioritizing business outcomes, cross-media integratio...n, and creative accountability. The report highlights gaps in ROI measurement and offers strategies for unified data use, enhancing campaign performance, and smarter budget allocation.
FAST momentum continues with global channel count growing nearly 14% year-to-date | Nielsen
Gracenote, a Nielsen business unit, expanded its Data Hub to include insights on 1,850 FAST channels, reflecting a 14% growth year-to-date. The updated resource offers comprehensive streaming trends,... comparing FAST with SVOD content. FAST channels now feature more recent programming, with TV content dominating at 93.1%. The Data Hub aids video services in strategic content distribution and licensing.
Nielsen launches in Mexico a new planning solution to optimize and identify the best media ...
Nielsen has launched Nielsen ONE Planning in Mexico, a cross-media planning tool that integrates data from linear and digital platforms. This solution helps advertisers and media owners optimize medi...a plans and measure campaign success with precision, enhancing media strategies and audience engagement.
Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to ...
Nielsen has launched the Outcomes Marketplace within its Nielsen ONE platform, introducing new ad attention metrics in partnership with Realeyes. This interoperable ecosystem offers advertisers compr...ehensive metrics, including brand sales outcomes and media cost efficiency. Influential, powered by Captiv8, is among the first to adopt Nielsen's new attention measurement solution, enhancing influencer marketing campaigns.
Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media ...
Nielsen's June 2025 Media Distributor Gauge report highlights Netflix's rise to the top three media distributors, with an 8.3% share of TV usage. The report also notes YouTube's lead with 12.8% and D...isney's 10% share. Nielsen's Gauge provides insights into broadcast, cable, and streaming consumption.
Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb
Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across... major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.
Nielsen has expanded its Ad Intel product to include Connected TV (CTV) coverage, enabling advertisers to track ad spend across major streaming platforms such as Prime Video, Netflix, and YouTube. Th...e new feature, launching first in Germany in August 2025, offers marketers a comprehensive cross-platform view of media investments, supporting more informed campaign planning in the rapidly growing CTV advertising sector.
Strategic Partnerships and Integrations of Nielsen
Nielsen and Triton Digital Collaborate to Bring Greater Visibility to ...
Nielsen and Triton Digital have partnered to integrate Triton's Podcast Metrics Demos+ into Nielsen Media Impact, enhancing podcast data visibility and utility for advertisers. This collaboration all...ows advertisers to gain comprehensive insights into podcast audiences, optimizing media strategies and comparing podcast reach with other channels. Nielsen will also serve as Triton's primary sales representative in the U.S.
Triton / Nielsen brings more podcast audience visibility
Nielsen and Triton Digital have partnered to enhance podcast audience measurement by integrating Triton's Podcast Metrics Demos+ into Nielsen's Media Impact tool. This collaboration aims to provide a...dvertisers with precise podcast evaluation, comparable to TV and radio metrics. Nielsen will also serve as the primary U.S. sales representative for Triton's podcast measurement services.
Nielsen and Triton Digital Partner To Expand Podcast Audience Visibility
Nielsen and Triton Digital have partnered to integrate Triton's Podcast Metrics Demos+ data into Nielsen Media Impact, enhancing podcast audience visibility for advertisers. This collaboration aims t...o provide advertisers with precise insights into podcast reach and audience behavior, comparable to other media channels. Nielsen will also act as the primary sales representative for Triton's podcast measurement offerings in the U.S.
Nielsen and the Polish Organisation of Advertisers announce strategic partnership to ...
Nielsen has entered a strategic partnership with the Polish Organisation of Advertisers to enhance the Polish advertising industry. The collaboration aims to drive industry development, promote innov...ation, and elevate professional standards by leveraging Nielsen's media intelligence expertise and POR's advocacy. This partnership will support the $3.7 billion Polish advertising market by providing marketers with insights and tools to navigate the media landscape effectively.
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Nielsen and Locality have integrated Nielsen's Media Data Engine into Locality's broadcast advertising infrastructure, enhancing local TV measurement in the U.S. This partnership accelerates demograp...hic audience delivery, improving speed and predictive capabilities for local broadcast campaigns. The integration supports more dynamic campaign management and lays the groundwork for future innovations like AI-driven modeling.
TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio
Nielsen and TelevisaUnivision have entered a new multi-year agreement to enhance media measurement across TelevisaUnivision's platforms, including streaming, TV, and radio. Nielsen's solutions, such ...as Advanced Audiences and Nielsen ONE Ads, will support TelevisaUnivision in understanding and demonstrating the value of Hispanic audiences. This partnership aims to provide comprehensive cross-platform media intelligence.
Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution
Nielsen has integrated its DMA data into Magellan AI's platform, enabling local market measurement for podcast attribution. This integration allows advertisers to assess podcast performance using sta...ndardized media market data, enhancing comparability with traditional media. The collaboration aims to provide advertisers with a consistent evaluation method across platforms.
Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets | Nielsen
Nielsen has renewed its multi-year partnership with Hubbard Broadcasting to provide local audience measurement insights in Albany and Albuquerque-Santa Fe. This collaboration will utilize Nielsen's m...arketing intelligence solutions, including Big Data + Panel, Scarborough, and Ad Intel, to enhance local TV measurement and advertising transactions. The agreement expands Nielsen's existing relationship with Hubbard, which includes previous collaborations in other markets.
Nielsen and Roku Expand Strategic Measurement Partnership - FinancialContent
Nielsen and Roku have expanded their strategic partnership to integrate Roku's data into Nielsen's measurement solutions. This collaboration enhances Nielsen's ability to provide accurate audience in...sights for advertisers, leveraging Roku's significant share in TV streaming. Roku will also access Nielsen's streaming ratings, benefiting from comprehensive audience engagement data.
Nielsen & Adelaide Launch Unified View Of Reach & Media Attention
Nielsen and Adelaide have integrated Adelaide's omnichannel metric AU into Nielsen's Outcomes Marketplace within Nielsen ONE. This partnership enhances campaign performance measurement by combining a...udience reach with media quality metrics, offering marketers in Australia a unified view of ad efficiency. The collaboration aims to optimize media investments by providing insights into media performance, audience de-duplication, and business impact.
Podscribe to Leverage Nielsen Designated Market Area® Data to Enhance Audience Reporting Capabilities
Podscribe will integrate Nielsen's Designated Market Area (DMA) data to enhance its audience reporting capabilities. This partnership allows Podscribe to offer localized ad targeting and standardized... geographic audience mapping, benefiting both media buyers and sellers with accurate market data. The collaboration emphasizes the importance of industry-wide standardization in digital audio advertising.
Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership | Nielsen
Nielsen has extended its partnership with Sky and TVNZ for TV measurement services in New Zealand until June 2027. This renewal highlights Nielsen's role in providing reliable audience measurement, c...rucial for informed trading decisions in the media market. The collaboration includes new streaming tools to enhance insights for broadcasters.
InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement | Nielsen
Nielsen and InfoSum have partnered to integrate Nielsen Marketing Cloud data into InfoSum's platform, enhancing audience insights for advertisers, agencies, and publishers. This collaboration allows ...users to leverage Nielsen's data for improved audience engagement and data strategy under strict privacy protocols, now available in the U.S., UK, and Canada.
WPP Media Taps Nielsen for Cross-Platform Measurement
WPP Media has partnered with Nielsen to enhance cross-platform audience measurement. The collaboration will integrate Nielsen's insights into WPP's Open Media Studio, leveraging Nielsen ONE for compr...ehensive data across audio, streaming, TV, and ads. This partnership aims to optimize media planning and measurement, empowering advertisers with actionable insights for growth.
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsens Gracenote - Nielsen
TAM Ireland awarded a three-year contract to MetaBroadcast and Nielsen's Gracenote for a programme data harmonisation system. This collaboration aims to enhance data quality and understanding of TV v...iewership by using Gracenote's enriched metadata and MetaBroadcast's data platform. The partnership will benefit Irish broadcasters and advertising agencies by providing improved audience measurement solutions.
Nielsen Appoints Roberto Ruiz to Lead Measurement Science
Nielsen has appointed Roberto Ruiz as the new Head of Measurement Science. Ruiz will lead the strategy and rollout of new products and technologies, focusing on innovation in Nielsen's measurement so...lutions. He brings over 25 years of experience in audience measurement and media strategy, having previously worked at TelevisaUnivision and his own advisory practice.
Nielsen nomme de nouveaux cadres suprieurs chargs de l'accompagnement ...
Nielsen has announced the appointment of three senior executives to strengthen its leadership team. Seth Ladetsky will lead global sports, Trevor Fellows will manage advertiser and agency relations, ...and Matt Devitt will oversee national accounts. These appointments aim to drive growth and innovation in media intelligence.
Nielsen nomina nuovi dirigenti senior a supporto dei clienti nei ...
Nielsen has appointed three senior executives to enhance its market leadership. Seth Ladetsky will lead Global Sports, Trevor Fellows will manage Advertiser/Agency relations, and Matt Devitt will ove...rsee National Accounts. These appointments aim to drive growth and innovation in media intelligence.
Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients
Nielsen has appointed Seth Ladetsky as Head of Global Sports, Trevor Fellows as Head of Advertiser/Agency, and Matt Devitt as Head of National. These strategic senior hires aim to enhance Nielsen's m...arket leadership in audience measurement and media intelligence. All three leaders will report to Amilcar Perez, Chief Revenue Officer, and are expected to drive growth and innovation for Nielsen's clients.
Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales | Nielsen
Nielsen's Gracenote appoints Bill Condon as its first Head of Advertising Sales to enhance its CTV advertising business. Condon will focus on expanding the adoption of Gracenote's Content Connect CTV... ad platform, leveraging his extensive experience in digital advertising. This strategic hire aims to drive revenue and growth in Gracenote's advertising sector by integrating content intelligence into streaming video workflows.
Nielsen appoints Matty Lin as APAC regional sales leader
Nielsen has appointed Matty Lin as the APAC regional sales leader, bringing extensive experience from TikTok/Bytedance. Lin will lead Nielsen's commercial strategy in Asia-Pacific, focusing on digita...l and cross-media audience measurement and AI-driven advancements. He reports to Chief Revenue Officer Amilcar Perez.
Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing | Nielsen
Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy. Weinberg, who previously led brand strategy for Amazon Prime Video, will oversee Nielsen's global brand marketing strategy, ...focusing on brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsens Chief Communications and Brand Marketing Officer.
Nielsen taps Ryan Moore as Chief Business Officer of Gracenote
Nielsen has appointed Ryan Moore as Chief Business Officer of its content data unit, Gracenote. Moore will lead global sales, marketing, and customer experience teams, focusing on growth and innovati...on. His role aims to enhance Gracenote's offerings and expand its reach in the evolving media landscape. Moore previously held leadership roles at SuperAwesome, Twitter, and Quibi.
Nielsen appoints Pacheco as Head of Global Partnerships
Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcome...s. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.
