Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"We would get everything out the door on time, but it could be stressful. Asana has helped us showcase where projects are at, and what will happen if milestones are late." - Dustin Finkle

Peer review evidence (same sources as the product rating summary)

"...Status updates for executives were presented in a slide deck that teams manually updated in a tedious process...." Case Study Zoom
"...If you have a creative piece that needs to be reviewed, Asana has templates available to create a workflow that works...." Peer review by Chelsea M, Graphic Designer
"...The tool does a great job of delegating and assigning tasks as well as ensuring proper follow-up between in-person meetings...." Peer review by Matt P., Manager, Customer Success Team, Information Technology and Services

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Asana Customer wins, Customer success stories, Case studies

How does Asana address your Collaboration Challenges?

How does Asana address your Workflow Management Challenges?

Why is Asana the best choice for Engagement Management?

How efficiently Does Asana manage your Communication Management?

How does Asana address your Onboarding Challenges?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Asana testimonial

Dustin Finkle

Marketing Program Senior Director

New Relic

We would get everything out the door on time, but it could be stressful. Asana has helped us showcase where projects are at, and what will happen if milestones are late. Testimonial By Dustin Finkle
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
CUSTOMERS TESTIMONIALS
Asana testimonial

Dustin Finkle

Marketing Program Senior Director

New Relic

We would get everything out the door on time, but it could be stressful. Asana has helped us showcase where projects are at, and what will happen if milestones are late. Testimonial By Dustin Finkle
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
 

Polestar - Automotive - Automotive

Asana helped Polestar Germany eliminate duplicate work and improve onboarding. The team used Asana to standardize processes and speed up expansion, shortening service location launches by a month. Ta...sk allocation became transparent, and onboarding quality increased. The number of service points grew from 23 to around 200, showing scalable efficiency. Asana brought structure and clarity to project planning, supporting Polestar’s growth in the German market.

 

FOCUS Bikes - Manufacturing - Manufacturing

Asana helped FOCUS Bikes boost efficiency and transparency across teams. The company replaced scattered tools with Asana for project management, integrating Google Workspace and connecting 150 employ...ees and 100 partners. Asana enabled faster product launches, reduced errors, and improved remote work during the pandemic. The platform supported agile workflows, making FOCUS Bikes a role model for digital collaboration in the bike industry.

 

Sophos - Computer Software - Computer Software

Sophos uses Asana to manage over 1,000 events each year. The corporate marketing team increased event request velocity and now completes 1,600+ event requests every quarter. With Asana, they reduced ...SLA delivery time for event requests by 70%, from 10 to 3 business days. The team fulfills 50% more event requests while increasing headcount by only 5%. Asana helps Sophos ensure brand consistency and streamline event planning across global teams.

 

Trendhim - Retail - Retail

Asana helped Trendhim improve task prioritisation and visibility across eight teams. The company eliminated wasted time and stress by centralising project management. Trendhim used Asana to streamlin...e onboarding and product launches, reducing delays and confusion. Communication and collaboration improved, with clear accountability and fewer meetings. Trendhim scaled its team nearly 10x while maintaining high customer satisfaction.

 

San Francisco AIDS Foundation - Non Profit Organization Management - Non-Profit Organization Management

Asana helped San Francisco AIDS Foundation launch marketing campaigns and events faster. The marketing team streamlined creative requests and centralized feedback using Asana. This reduced production... time and shortened review cycles. The team now has better visibility and can prioritize impactful work. Asana's features improved collaboration and made project management easier for the nonprofit.

 

Palo Alto Networks - Computer & Network Security - Computer & Network Security

Asana helped Palo Alto Networks cut operating costs by 40%. The company unified work from five systems into one platform. Teams now collaborate faster and share data easily. Leaders get real-time vis...ibility to make quick decisions. R&D teams hit 100% of deadlines. Status reporting dropped from hours to minutes. Productivity and delivery speed increased across global teams.

How to Asana: Automate work with rules

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Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Product

How AI Teammates Build Memory: Turning Work Into Reusable Knowledge Asana

Asana introduces AI Teammates, a feature that builds memory to enhance collaboration across teams. This system creates and retrieves memories based on tasks, projects, and feedback, ensuring they remain inspectable and permission-aware. The AI integrates with Asana's Work Graph, allowing users to manage and govern the AI's learned knowledge effectively, fostering trust and transparency in team environments.

Executive

Asana Appoints Aziz Megji as Chief Financial Officer, Succeeding ...

Asana has appointed Aziz Megji as the new Chief Financial Officer, succeeding the previous CFO. This executive change is part of Asana's strategic leadership adjustments.

Executive

Tech firm Asana's CFO resigns after less than two years in seat

Asana's CFO, Sonalee Parekh, resigns after less than two years. Aziz Megji, head of financial planning, will succeed her on March 24. The transition occurs amid Asana's focus on AI-driven growth. The company reported a 9% revenue increase in Q4 FY 2026, with AI products contributing significantly to ARR.

Executive

Asana to Appoint Aziz Megji to the Role of Chief Financial Officer

Asana appoints Aziz Megji as its new Chief Financial Officer, enhancing its executive team with his financial expertise.

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E