Asana Overview

Here’s the scoop on Asana! We've gathered over 32725 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Asana, Trello, Basecamp, Wrike, Airtable, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Asana is right for your needs? Our Cuspera AI engine can evaluate how Asana fits your specific business needs, industry, and context. Get your personalized assessment report today.

Asana supports business activities such as:

  • Collaboration
  • Workflow Management
  • Engagement Management
  • Communication Management
  • Training & Onboarding

Asana can help you with many business goals, such as Improve Internal Communications, Acquire Customers, Launch New Products, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Asana's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.

Asana was founded in 2008. Computer Software Vertical is its biggest customer base.

Reviews

"Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. " - Corri Skinner

Asana Reviews

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities peers achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Collaboration , Workflow Management , Engagement Management , as the business use cases that they have been most satisfied while using Asana.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Collaboration

4.70/5

Read Reviews (2815)

"...It is an excellent productivity tool that benefits collaboration and adds great value at the work place...."
Workflow Management

4.31/5

Read Reviews (1131)

"...I also advise clients to use it to help manage their workflow too...."
Engagement Management

4.75/5

Read Reviews (531)

"...The tool does a great job of delegating and assigning tasks as well as ensuring proper follow-up between in-person meetings...."
engaging and following up

4.73/5

Read Reviews (464)

"...So many executives would just email me all day long with things that specific people on my team took care of, before Asana I had to email it to them and then keep a list of items to remember to follow up on and to follow up with the executive to make sure they got the response or service they were looking for...."
engaging with scheduling & cadence

4.51/5

Read Reviews (10)

"...Additionally, some virtual teams work in sprints (two to four week work cycles) to create a fast-paced cadence for projects to unfold. ..."
PEER EXPERIENCES
Collaboration

4.70/5

Read Reviews (2815)

"...It is an excellent productivity tool that benefits collaboration and adds great value at the work place...." Peer review by Lancy K, Engineering Intern
Workflow Management

4.31/5

Read Reviews (1131)

"...I also advise clients to use it to help manage their workflow too...." Peer review by Derek Barney, Producer / Internet Consultant, PixelMEDIA
Engagement Management

4.75/5

Read Reviews (531)

"...The tool does a great job of delegating and assigning tasks as well as ensuring proper follow-up between in-person meetings...." Peer review by Matt P., Manager, Customer Success Team, Information Technology and Services
engaging and following up

4.75/5

Read Reviews (464)

engaging with scheduling & cadence

4.75/5

Read Reviews (10)

85+ more Business Use Cases

Our AI advisor, Wyz, harnessed 32725 insights from peers and experts to help you assess how these Asana use cases fit your Project Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media

Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Ryan Bonnici

Chief Marketing Officer

G2

When you do things over email, chat, or in person you don’t have that organized, contextual place to go back to see if it got done. Accountability is lost. Testimonial By Ryan Bonnici
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks
CUSTOMERS TESTIMONIALS
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media

Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Ryan Bonnici

Chief Marketing Officer

G2

When you do things over email, chat, or in person you don’t have that organized, contextual place to go back to see if it got done. Accountability is lost. Testimonial By Ryan Bonnici
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks

Case Studies

COMPANY CASE STUDIES
Asana case study
Case Study Dow Jones

How Dow Jones marketing saves 10% of their workday with Asana

Read More
Asana case study
Case Study G2

How G2's marketing team hits annual goals 2X faster with Asana

Read More
Asana case study
Case Study New Relic

How New Relic empowers DevOps teams with Asana

Read More

Video

How to Asana: Automate work with rules

Video Thumbnail

Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Trello, Basecamp, Wrike and Airtable are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Asana to Improve internal communications and Acquire customers

Peer and Expert Opinion on Features

for Asana

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.77/5

Read Reviews (2228)
Alerts: popups & Notifications

2.49/5

Read Reviews (1572)
Templates

3.44/5

Read Reviews (823)
Dashboard

3.17/5

Read Reviews (669)
Recording

4.14/5

Read Reviews (215)
FEATURES RATINGS AND REVIEWS
Personalization

3.77/5

Read Reviews (2228)
Alerts: popups & Notifications

2.49/5

Read Reviews (1572)
Templates

3.44/5

Read Reviews (823)
Dashboard

3.17/5

Read Reviews (669)
Recording

4.14/5

Read Reviews (215)

IT and Other Capabilities

for Asana

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.57/5

Read Reviews (3246)
Data Export

3.54/5

Read Reviews (1955)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.57/5

Read Reviews (3246)
Data Export

3.54/5

Read Reviews (1955)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.07/5

Read Reviews (216)
Phone Support

3.95/5

Read Reviews (150)
Chat Support

3.57/5

Read Reviews (170)
24/7 Support

3.51/5

Read Reviews (2826)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.07/5

Read Reviews (216)
Phone Support

3.95/5

Read Reviews (150)
Chat Support

3.57/5

Read Reviews (170)
24/7 Support

3.51/5

Read Reviews (2826)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Vendor Profile Details

Company Name

Asana

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E