Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear." - Michelle Fisher

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Asana Customer wins, Customer success stories, Case studies

How can Asana optimize your Collaboration Workflow?

How efficiently Does Asana manage your Workflow Management?

How can Asana enhance your Engagement Management process?

Why is Asana the best choice for Communication Management?

What makes Asana ideal for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer

Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
CUSTOMERS TESTIMONIALS
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer

Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu

Outreach - Information Technology And Services - Medium

Asana helped Outreach improve security with access controls and easy user management. Outreach automated employee onboarding and routine processes, removing manual steps. Teams gained more accountabi...lity, even while working remotely. Asana's integration with Jira and Okta supported key workflows. Outreach chose Asana for its simple, flexible project management and strong security features.

Read on →

Authority Hacker - Information Technology And Services - Small

Asana helped Authority Hacker move to a fully remote team in just six weeks. The team used Asana to manage video production, creating over 400 videos for their Authority Hacker Pro course. They handl...ed the same workload with 50% fewer staff. Asana's templates and Zapier integration supported agile workflows and remote collaboration. Authority Hacker improved project management and team efficiency with Asana.

Read on →

City of Providence - Government - Medium

Asana helped the City of Providence save 295 workdays per year for 400 employees by replacing email with Asana comments. The city sped up the process to appoint board members by 30%, saving 15 days p...er appointment. Asana created a central archive for resident interactions, improving service speed and trend spotting. The platform broke down silos across 40 departments and made collaboration easier. New employees now use Asana from day one, streamlining project management and communication.

Read on →

Grain - Food & Beverages

Asana helped Grain, a meal delivery and catering business, improve project management. Grain used Asana to centralize work, align teams, and track goals. The company cut meal research and development... time from two months to four weeks. Meetings were reduced from hours to 45 minutes or less. Operational issues, like customer requests, are now resolved much faster.

Read on →

Gear Patrol - Media Production

Asana helped Gear Patrol increase magazine ad revenue by moving from biannual to quarterly editions. The team used Asana to streamline creative workflows and improve project management. This efficien...cy enabled them to launch a new conference business. Gear Patrol also elevated their brand with better processes and classic art direction. Asana's templates and project views supported event planning and product launches.

Read on →

Onfido - Information Technology And Services - Medium

Asana helped Onfido centralize work management, enabling faster scaling and better cross-functional collaboration. The company reduced new hire onboarding time from 2 hours to 1.5 hours. Onfido integ...rated Net Promoter Score tracking into Asana, improving client feedback processes. Teams now use Asana to manage projects, track meetings, and ensure accountability. Asana's real-time updates and integrations with Slack and Google Suite support Onfido's rapid growth.

Read on →

How to Asana: Automate work with rules

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Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Executive

Asana Appoints Aziz Megji as Chief Financial Officer, Succeeding ...

Asana has appointed Aziz Megji as the new Chief Financial Officer, succeeding the previous CFO. This executive change is part of Asana's strategic leadership adjustments.

Executive

Asana to Appoint Aziz Megji to the Role of Chief Financial Officer

Asana appoints Aziz Megji as its new Chief Financial Officer, enhancing its executive team with his financial expertise.

Financial

Asana Announces Fourth Quarter and Fiscal Year 2026 Results

Asana reported its Q4 and fiscal year 2026 financial results, highlighting a 9% revenue increase to $205.6 million for the quarter. The company improved its GAAP operating margin by over 17 percentage points and non-GAAP operating margin by 10 percentage points. Asana also announced a $160 million increase in share repurchase authorization. The company emphasized its multi-product platform expansion and AI integration, with AI Teammates launching soon.

Product

Asana Now Available in the AWS Middle East (UAE) Region to Support Enterprise and Government Customers with Local Data Residency

Asana has expanded its availability to the AWS Middle East (UAE) region, enabling enterprise and government customers to maintain local data residency. This move supports Asana's commitment to providing secure and compliant solutions for its users in the region.

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E