Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything." - Corri Skinner

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Asana Customer wins, Customer success stories, Case studies

What makes Asana ideal for Collaboration?

What solutions does Asana provide for Workflow Management?

How does Asana facilitate Engagement Management?

How does Asana facilitate Communication Management?

What solutions does Asana provide for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media

Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Dustin Finkle

Marketing Program Senior Director

New Relic

We would get everything out the door on time, but it could be stressful. Asana has helped us showcase where projects are at, and what will happen if milestones are late. Testimonial By Dustin Finkle
Asana testimonial

Ryan Bonnici

Chief Marketing Officer

G2

When you do things over email, chat, or in person you don’t have that organized, contextual place to go back to see if it got done. Accountability is lost. Testimonial By Ryan Bonnici
CUSTOMERS TESTIMONIALS
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media

Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Dustin Finkle

Marketing Program Senior Director

New Relic

We would get everything out the door on time, but it could be stressful. Asana has helped us showcase where projects are at, and what will happen if milestones are late. Testimonial By Dustin Finkle
Asana testimonial

Ryan Bonnici

Chief Marketing Officer

G2

When you do things over email, chat, or in person you don’t have that organized, contextual place to go back to see if it got done. Accountability is lost. Testimonial By Ryan Bonnici

Zoom - Information Technology And Services

Asana helped Zoom connect technical and business teams in one platform. Zoom used Asana to standardize processes and automate workflows. This saved Zoom 133 work weeks per year. Over 90% of employees... adopted the IT Bring Your Own Device program. Asana's Jira integration and flexibility made it the right choice for Zoom's growing workforce.

Dow Jones - Media Production

Asana helped Dow Jones marketing save 10% of their workday. The team saw zero disruption in workflow after moving to remote work. Asana reduced admin work, letting the team focus on creative projects.... The marketing team used Asana for campaign management and editorial calendars. Slack and Google Drive were also part of their tech stack. New team members get trained on Asana from day one.

Manchester City Council & M-Four - Government Administration

Asana helped Manchester City Council's in-house design studio, M-Four, save 2–3 days of admin work per event or campaign. The team moved from paper-based processes to a fully digital, paperless workf...low. This change reduced clutter and lost work, and improved employee engagement by enabling remote work. Project templates in Asana streamlined creative production and event planning for large city events.

loanDepot - Financial Services

Asana helped loanDepot streamline HR processes and automate approval workflows. The HR team centralized project management, reporting, and onboarding in Asana. This improved SOX compliance and audit ...visibility. Teams now collaborate across recruiting, payroll, and compliance in one workspace. HR staff save time and focus more on supporting employees. Asana's automation and reporting features drive efficiency for loanDepot's 5,000 employees.

Danone - Food & Beverages

Asana helped Danone with their global digital transformation. Before Asana, Danone teams used email and spreadsheets, making it hard to track work and collaborate. Danone adopted Asana as their main ...work management platform. Teams now use Asana to manage program rollouts, standardize workflows, and share learnings worldwide. This led to global cost savings, faster program rollouts, and better collaboration across markets.

The Michael J. Fox Foundation for Parkinson’s Research - Non Profit Organization Management

Asana helped The Michael J. Fox Foundation for Parkinson’s Research improve cross-functional collaboration and reduce duplicative work. The team now manages over 180 projects and 60,000+ work hours a...cross 40 teammates using Asana. They use features like Rules, Workload, and Portfolios for better resource and capacity planning. Employees have a clearer understanding of organizational goals. Asana’s user-friendly interface and templates made adoption fast and efficient.

How to Asana: Automate work with rules

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Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Financial

Asana to Announce Fourth Quarter and Fiscal Year 2026 Financial Results on Monday, March 2, 2026 - Asana

Asana will announce its fourth quarter and fiscal year 2026 financial results on March 2, 2026.

Product

Asana Launches Asana Gov, a Secure Platform for Delivering Mission-Critical Programs - Asana

Asana has introduced Asana Gov, a secure platform designed to support the delivery of mission-critical programs. This new offering aims to enhance project management capabilities for government agencies, ensuring compliance with security standards while facilitating efficient collaboration and task management.

Product

Asana Launches Asana Gov, a Secure Platform for Delivering Mission ...

Asana has launched Asana Gov, a FedRAMP-in-process platform designed for government agencies to manage mission-critical work with enhanced security and compliance. This platform aims to streamline collaboration across departments, enabling agencies to execute mandates efficiently while meeting federal standards. Asana Gov will be available mid-December 2025 to various government and regulated industry organizations.

Financial

Asana to Announce Third Quarter Fiscal Year 2026 Financial Results on ...

Asana plans to announce its third quarter fiscal year 2026 financial results.

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E