Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear." - Michelle Fisher

Peer review evidence (same sources as the product rating summary)

"...I love the great mobile app as well that makes the whole collaboration and task management way easier. ...." Peer review by Verified Reviewer, Information Technology and Services
"...Asana becomes powerful, once a team understands Asana's features and begins following a commonly understood workflow...." Peer review by Christopher K., CTO, Health, Wellness and Fitness
"...I forward a large percentage of my emails directly to Asana so that I can prioritize how I choose to follow up and respond to requests in my inbox...." Peer review by Melissa Miller, Admin and Finance Assistant, Intersection for the Arts

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Asana Customer wins, Customer success stories, Case studies

What solutions does Asana provide for Collaboration?

What Are the key features of Asana for Workflow Management?

What solutions does Asana provide for Engagement Management?

How does Asana address your Communication Management Challenges?

What Are the key features of Asana for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer

Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled
CUSTOMERS TESTIMONIALS
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher
Asana testimonial

Joannie Wu

Design Manager

Blackboard

Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer

Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled
 

Polestar - Automotive - Small

Gothenburg, Sweden

Asana helped Polestar Germany eliminate duplicate work and improve onboarding. The team used Asana to standardize processes and speed up expansion, shortening service location launches by a month. Ta...sk allocation became transparent, and onboarding quality increased. The number of service points grew from 23 to around 200, showing scalable efficiency. Asana brought structure and clarity to project planning, supporting Polestar’s growth in the German market.

 

FOCUS Bikes - Manufacturing - Small

Stuttgart, Germany

Asana helped FOCUS Bikes boost efficiency and transparency across teams. The company replaced scattered tools with Asana for project management, integrating Google Workspace and connecting 150 employ...ees and 100 partners. Asana enabled faster product launches, reduced errors, and improved remote work during the pandemic. The platform supported agile workflows, making FOCUS Bikes a role model for digital collaboration in the bike industry.

 

Palo Alto Networks - Computer & Network Security - Very Large

Santa Clara, USA

Asana helped Palo Alto Networks cut operating costs by 40%. The company unified work from five systems into one platform. Teams now collaborate faster and share data easily. Leaders get real-time vis...ibility to make quick decisions. R&D teams hit 100% of deadlines. Status reporting dropped from hours to minutes. Productivity and delivery speed increased across global teams.

 

Skai - Marketing And Advertising - Medium

New York, USA

Asana helped Skai's retail media client success team triple the number of clients each rep can manage. The team consolidated client account work in Asana, integrating with Zendesk, Zoom, Slack, and S...kai’s own platform. This saved time searching for information and improved cross-team collaboration. Asana enabled a smooth switch to remote work and standardized client management processes. Skai now delivers a better client experience and supports rapid business growth.

 

Trendhim - Retail - Small

Horsens, Denmark

Asana helped Trendhim improve task prioritisation and visibility across eight teams. The company eliminated wasted time and stress by centralising project management. Trendhim used Asana to streamlin...e onboarding and product launches, reducing delays and confusion. Communication and collaboration improved, with clear accountability and fewer meetings. Trendhim scaled its team nearly 10x while maintaining high customer satisfaction.

 

Sophos - Computer Software - Large

Abingdon, UK

Sophos uses Asana to manage over 1,000 events each year. The corporate marketing team increased event request velocity and now completes 1,600+ event requests every quarter. With Asana, they reduced ...SLA delivery time for event requests by 70%, from 10 to 3 business days. The team fulfills 50% more event requests while increasing headcount by only 5%. Asana helps Sophos ensure brand consistency and streamline event planning across global teams.

How to Asana: Automate work with rules

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5

Read Reviews (58)
Analytics

3.77/5

Read Reviews (375)
Custom Reports

3.56/5

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Financial

Asana, Inc.: Asana to Announce Second Quarter Fiscal Year 2027 ...

Asana will announce its financial results for the second quarter of fiscal year 2027 on September 3, 2026, after the U.S. markets close.

Executive

Asana Announces Upcoming Chief Accounting Officer Resignation

Asana announced the resignation of Veronica Sosa, its Chief Accounting Officer, effective August 7, 2026. The company clarified that her departure is not due to disagreements or issues with operations, policies, or accounting practices, indicating a routine leadership transition.

Product

Asana Gov Achieves FedRAMP Moderate Authorization

Asana Gov has achieved FedRAMP Moderate Authorization, enhancing its ability to support public sector organizations with secure and compliant work management. Built on Asana Work Graph, it offers role-based access, audit trails, and governance features for strategic planning and procurement. Optional AI capabilities aid in summarizing work and maintaining visibility, aligning with federal security standards.

Product

Asana Secures FedRAMP Moderate Authorization, Boosting Public...

Asana has achieved FedRAMP Moderate Authorization for its Asana Gov product, enhancing its appeal to public sector organizations by meeting federal security and governance standards. This authorization allows agencies to streamline operations securely and leverage Asana's compliance-driven features, such as role-based access and audit trails, to improve program management and collaboration.

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E