Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
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Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"When I think about Asana, what comes to mind is simplification and empowerment. Asana helps us cut through the tasks that just don’t inspire people. My team is engaged and motivated, they’re empowered to look at a process and see how it can be impro...ved." - Nicolò Facchini

Asana, Prism PPM, Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Asana Use Cases

What Are the key features of Asana for Collaboration?

How can Asana enhance your Workflow Management process?

What benefits does Asana offer for Engagement Management?

How can Asana optimize your Communication Management Workflow?

What benefits does Asana offer for Onboarding?

85+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Asana testimonial

Nicolò Facchini

Head Of Planning

L’oréal
When I think about Asana, what comes to mind is simplification and empowerment. Asana helps us cut through the tasks that just don’t inspire people. My team is engaged and motivated, they’re empowered to look at a process and see how it can be improved. Testimonial By Nicolò Facchini
Asana testimonial

Mike Singer

Content Operations Director

Discovery
Before Asana, there was no clean, consistent process and projects weren’t getting updated in spreadsheets as they moved along. Sometimes, they would fall off and vanish. We’d hire contractors to do massive six-month cleanup projects. Testimonial By Mike Singer
Asana testimonial

Clement Pang

Principal Engineer

Vmware
We needed to find a way to scale from a startup of three people to 140 people. That’s why Asana is in the picture. Testimonial By Clement Pang
CUSTOMERS TESTIMONIALS
Asana testimonial

Nicolò Facchini

Head Of Planning

L’oréal
When I think about Asana, what comes to mind is simplification and empowerment. Asana helps us cut through the tasks that just don’t inspire people. My team is engaged and motivated, they’re empowered to look at a process and see how it can be improved. Testimonial By Nicolò Facchini
Asana testimonial

Mike Singer

Content Operations Director

Discovery
Before Asana, there was no clean, consistent process and projects weren’t getting updated in spreadsheets as they moved along. Sometimes, they would fall off and vanish. We’d hire contractors to do massive six-month cleanup projects. Testimonial By Mike Singer
Asana testimonial

Clement Pang

Principal Engineer

Vmware
We needed to find a way to scale from a startup of three people to 140 people. That’s why Asana is in the picture. Testimonial By Clement Pang

Case Studies

Food & Beverages

CASE STUDY Grain

Asana helped Grain, a meal delivery and catering business, improve project management. Grain used Asana to centralize work, align teams, and track goals. The company cut meal research and development... time from two months to four weeks. Meetings were reduced from hours to 45 minutes or less. Operational issues, like customer requests, are now resolved much faster.

Read more →
Food & Beverages

CASE STUDY HelloFresh

HelloFresh uses Asana to manage its Strategic Procurement and Ingredient Development teams. Before Asana, they used spreadsheets and email, which slowed work. With Asana, they improved productivity b...y 33% for over half their team. Asana helped them streamline cross-functional collaboration and workflow management. This allowed HelloFresh to offer 30 new recipes per week in the DACH market.

Read more →
Media Production

CASE STUDY Gannett

Asana helped Gannett's Marketing Operations team manage campaigns in one place. Before Asana, they handled 50-70 campaigns per month and struggled with scattered information. With Asana, they now run... 120-150 campaigns monthly, a 2.4x increase. The team saved 389 workdays by centralizing communication and automating tasks. Asana's reporting features help track performance and find ways to improve workflows.

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CASE STUDY Spotify

Asana helped Spotify increase advertising campaign production by 50% each month. Spotify doubled its internal project managers’ capacity by streamlining campaign processes with Asana. The platform au...tomated administration and centralized user management. Spotify reduced manual work using automated processes, notifications, and intake forms. Teams used Asana to collaborate, scale operations, and track progress on goals.

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Information Technology and Services

CASE STUDY Zoom

Asana helped Zoom connect technical and business teams in one platform. Zoom used Asana to standardize processes and automate workflows. This saved Zoom 133 work weeks per year. Over 90% of employees... adopted the IT Bring Your Own Device program. Asana's Jira integration and flexibility made it the right choice for Zoom's growing workforce.

Read more →
Food & Beverages

CASE STUDY Danone

Asana helped Danone with their global digital transformation. Danone teams used Asana to manage projects and standardize workflows across many countries. Before Asana, teams struggled with visibility... and worked in silos. With Asana, they improved collaboration, tracked progress, and saved costs worldwide. Danone also used project templates to launch programs efficiently in every market.

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Video

How to Asana: Automate work with rules

Video Thumbnail

Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM, Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Financial

Asana Powers Through Q1 2026 with Record-Breaking Growth and Landmark Deals

Asana achieved non-GAAP profitability for the first time in Q1 2026, reporting $100 million in quarterly revenuea 9% year-over-year increase. Growth was led by strong adoption in manufacturing, energy, media, and financial services. Asana also secured its largest-ever deal: a three-year, $100 million contract with a top global employer, highlighting the platforms expanding enterprise reach and the value of its AI Studio.

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Financial

Asana ( NYSE : ASAN ) Updates FY26 Earnings Guidance

Asana updated its FY26 earnings guidance, forecasting EPS of $0.19-$0.20 and revenue of $782.0-$790.0 million, which is below the consensus revenue estimate of $803.47 million.

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Financial

Asana ( NYSE : ASAN ) Releases Q1 2026 Earnings Guidance

Asana updated its Q1 2026 earnings guidance, projecting EPS of 0.020 compared to the consensus estimate of -0.010, and revenue between $184.5 million and $186.5 million, below the consensus estimate of $190.7 million. FY 2026 EPS guidance was updated to 0.190-0.200. Analyst ratings were also mentioned.

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Financial

Asana Announces Third Quarter Fiscal 2025 Results - Asana - Investor Relations

Asana released its financial results for the third quarter of fiscal year 2025.

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Asana, Inc. Profile

Company Name

Asana, Inc.

Company Website

https://asana.com/?noredirect

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E