Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
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Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was n...o disruption in our workflow or output." - Rossa Shanks

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Asana Customer wins, Customer success stories, Case studies

What solutions does Asana provide for Collaboration?

What makes Asana ideal for Workflow Management?

How does Asana address your Engagement Management Challenges?

How does Asana address your Communication Management Challenges?

What benefits does Asana offer for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

CUSTOMERS TESTIMONIALS
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Ariel Chavan

Head Of Security Product And Program Management

Zoom

As Zoom grew, we wanted a standard view of everything going on so we could prioritize work and make business decisions. We needed visibility, accountability, consistency in how work gets done, and knowledge sharing across teams. Testimonial By Ariel Chavan
CUSTOMERS TESTIMONIALS
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Ariel Chavan

Head Of Security Product And Program Management

Zoom

As Zoom grew, we wanted a standard view of everything going on so we could prioritize work and make business decisions. We needed visibility, accountability, consistency in how work gets done, and knowledge sharing across teams. Testimonial By Ariel Chavan

Yıldız Ventures - Financial Services

Asana helped Yıldız Ventures speed up investment evaluation by 50%. The team centralized workflows and communications, boosting business process execution by 40%. Automating tasks with Asana cut busy... work by 35% and increased strategic work by 80%. Time spent on email dropped by 35%. Key features used include custom fields, reporting dashboards, templates, and rules. Integration with Jira Cloud supported their work management.

Read more →

Trinny London - Retail

Asana helped Trinny London improve cross-team collaboration and content production. The team moved from spreadsheets to Asana for campaign management and product launches. Asana's automation and Slac...k integration reduced manual work and email overload. The company captured better briefs, increasing video watch times by up to one minute. This led to more efficient ad spend and freed people to focus on strategy.

Read more →

The Michael J. Fox Foundation for Parkinson’s Research - Non Profit Organization Management

Asana helped The Michael J. Fox Foundation for Parkinson’s Research improve cross-functional collaboration and reduce duplicative work. The team now manages over 180 projects and 60,000+ work hours a...cross 40 teammates using Asana. They use features like Rules, Workload, and Portfolios for better resource and capacity planning. Employees have a clearer understanding of organizational goals. Asana’s user-friendly interface and templates made adoption fast and efficient.

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TDM Growth Partners - Financial Services

Asana helped TDM Growth Partners improve tracking and centralize project management. The team increased productivity by using meeting agendas and live task assignments. They replaced spreadsheets and... email updates with repeatable processes in Asana. TDM now manages all projects and investment due diligence in one platform. The leadership team tracks objectives and adjusts priorities efficiently. Asana enabled better collaboration and focus for the entire business.

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Showpo - Retail

Asana helped Showpo boost efficiency by 30%. The retail company replaced spreadsheets with Asana project templates. Teams now collaborate better and have fewer silos. Real-time project status updates... cut down on meetings. Showpo uses Asana for campaign management, project management, and web production. The platform supports company-wide planning and fashion launches.

Read more →

PGA of America - Media

Asana helped PGA of America rebuild their digital ticketing and registration platform for the PGA Championship. The platform improved collaboration between business and engineering teams. Teams repla...ced email and spreadsheets with Asana for project management and event planning. This change increased team accountability and trust with leadership. Asana also enabled better communication and transparency across departments.

Read more →

How to Asana: Automate work with rules

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Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Product

Asana Launches Asana Gov, a Secure Platform for Delivering Mission ...

Asana has launched Asana Gov, a FedRAMP-in-process platform designed for government agencies to manage mission-critical work with enhanced security and compliance. This platform aims to streamline collaboration across departments, enabling agencies to execute mandates efficiently while meeting federal standards. Asana Gov will be available mid-December 2025 to various government and regulated industry organizations.

Financial

Asana to Announce Third Quarter Fiscal Year 2026 Financial Results on ...

Asana plans to announce its third quarter fiscal year 2026 financial results.

Product

Asana Announces New AI Teammates : Collaborative Agents That Deliver Results

Asana has introduced AI Teammates, collaborative agents designed to enhance team workflows by integrating with Asana's Work Graph. These agents provide context, transparency, and control, improving task execution across various business functions. AI Teammates are now available in beta, with full release expected in Q1 FY27.

Product

Asana targets collaboration, not automation, as its AI teammates launch in beta - SiliconANGLE

Asana targets collaboration, not automation, as its AI teammates launch in beta - SiliconANGLE

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E