Asana Overview

Asana addresses the challenge of managing remote and distributed teams by providing a platform that keeps everyone aligned on goals, projects, and tasks. It enables businesses to coordinate work seamlessly, regardless of location, ensuring that all team members remain focused and productive. Asana supports over 300 integrations, making it versatile for various use cases, from task management to comprehensive project oversight. Its scalability ensures that it can accommodate businesses of any size, making it a trusted choice for leading companies worldwide. This adaptability allows organizations to streamline operations and enhance collaboration efficiently.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces." - Walter Gross

Asana, Prism PPM (formerly WorkOtter), Submittable, TeamGantt, ClickUp, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Asana Use Cases

Why is Asana the best choice for Collaboration?

How does Asana address your Workflow Management Challenges?

How can Asana enhance your Engagement Management process?

How does Asana facilitate Communication Management?

What solutions does Asana provide for Onboarding?

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Nicolò Facchini

Head Of Planning

L’oréal

When I think about Asana, what comes to mind is simplification and empowerment. Asana helps us cut through the tasks that just don’t inspire people. My team is engaged and motivated, they’re empowered to look at a process and see how it can be improved. Testimonial By Nicolò Facchini
Asana testimonial

Clement Pang

Principal Engineer

Vmware

We needed to find a way to scale from a startup of three people to 140 people. That’s why Asana is in the picture. Testimonial By Clement Pang
CUSTOMERS TESTIMONIALS
Asana testimonial

Walter Gross

Senior Director Of Digital Marketing

Sony Music

By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces. Testimonial By Walter Gross
Asana testimonial

Nicolò Facchini

Head Of Planning

L’oréal

When I think about Asana, what comes to mind is simplification and empowerment. Asana helps us cut through the tasks that just don’t inspire people. My team is engaged and motivated, they’re empowered to look at a process and see how it can be improved. Testimonial By Nicolò Facchini
Asana testimonial

Clement Pang

Principal Engineer

Vmware

We needed to find a way to scale from a startup of three people to 140 people. That’s why Asana is in the picture. Testimonial By Clement Pang

Case Studies

Food & Beverages

CASE STUDY Grain

Asana helped Grain, a meal delivery and catering business, improve project management. Grain used Asana to centralize work, align teams, and track goals. The company cut meal research and development... time from two months to four weeks. Meetings were reduced from hours to 45 minutes or less. Operational issues, like customer requests, are now resolved much faster.

Food & Beverages

CASE STUDY HelloFresh

HelloFresh uses Asana to manage its Strategic Procurement and Ingredient Development teams. Before Asana, they used spreadsheets and email, which slowed work. With Asana, they improved productivity b...y 33% for over half their team. Asana helped them streamline cross-functional collaboration and workflow management. This allowed HelloFresh to offer 30 new recipes per week in the DACH market.

CASE STUDY Spotify

Asana helped Spotify increase advertising campaign production by 50% each month. Spotify doubled its internal project managers’ capacity by streamlining campaign processes with Asana. The platform au...tomated administration and centralized user management. Spotify reduced manual work using automated processes, notifications, and intake forms. Teams used Asana to collaborate, scale operations, and track progress on goals.

Media Production

CASE STUDY Gannett

Asana helped Gannett's Marketing Operations team manage campaigns in one place. Before Asana, they handled 50-70 campaigns per month and struggled with scattered information. With Asana, they now run... 120-150 campaigns monthly, a 2.4x increase. The team saved 389 workdays by centralizing communication and automating tasks. Asana's reporting features help track performance and find ways to improve workflows.

Information Technology and Services

CASE STUDY Zoom

Asana helped Zoom connect technical and business teams in one platform. Zoom used Asana to standardize processes and automate workflows. This saved Zoom 133 work weeks per year. Over 90% of employees... adopted the IT Bring Your Own Device program. Asana's Jira integration and flexibility made it the right choice for Zoom's growing workforce.

Food & Beverages

CASE STUDY Danone

Asana helped Danone with their global digital transformation. Danone teams used Asana to manage projects and standardize workflows across many countries. Before Asana, teams struggled with visibility... and worked in silos. With Asana, they improved collaboration, tracked progress, and saved costs worldwide. Danone also used project templates to launch programs efficiently in every market.

Video

How to Asana: Automate work with rules

Video Thumbnail

Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Prism PPM (Formerly WorkOtter), Submittable, TeamGantt and ClickUp are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana, Inc. News

Product

Asana Announces New AI Teammates : Collaborative Agents That Deliver Results

Asana has introduced AI Teammates, collaborative agents designed to enhance team workflows by integrating with Asana's Work Graph. These agents provide context, transparency, and control, improving task execution across various business functions. AI Teammates are now available in beta, with full release expected in Q1 FY27.

Partnership

Moveworks Announces Partnership with Asana to Deliver AI-Powered Work Automation

Moveworks and Asana have partnered to integrate AI-powered automation into Asana's work management platform. This collaboration allows users to automate tasks and project updates using Moveworks' AI, enhancing productivity by simplifying workflow orchestration. The integration is available through the Moveworks AI Agent Marketplace, enabling seamless task management within Asana.

Financial

Asana Posts 10 % Revenue Gain in Q2 | The Motley Fool

Asana reported a 9.9% increase in Q2 FY26 revenue to $196.9 million, surpassing guidance. The company achieved a positive adjusted operating margin of 7.1%, a significant improvement from the previous year's negative margin. Asana also launched AI-driven features like the Smart Workflow Gallery and expanded its presence in the AWS Marketplace. The number of large enterprise customers grew by 19% year over year.

Product

Asana Achieves FedRAMP 'In Process' Designation to Support Public ...

Asana has achieved a FedRAMP "In Process" designation at the Moderate level, marking a significant step towards meeting federal security and compliance standards. This designation supports Asana's efforts to serve public sector agencies and regulated industries, addressing the need for secure, collaborative tools. Asana plans to introduce a new offering tailored for public sector organizations later this year.

Asana, Inc. Profile

Company Name

Asana, Inc.

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E