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Smartly.io: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Smartly.io
Brand: Smartly.io
Rating: 4.39 (2175 reviews)

4.39 5

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(2175)

Product and Vendor News

Smartly Expands Leadership to Accelerate AI Innovation and Drive Growth 30/09/2025
Smartly Adds Reddit to Its AI-Powered Advertising Platform - Business Wire 21/05/2025
Smartly Adds Reddit to Its AI-Powered Advertising Platform 20/05/2025

Customer stories

Smartly helped Noom scale their subscription-based food and wellness app. Noom used Smartly for Google Demand Gen to reach users on YouTube, Discover, and Gmail. The campaign delivered a 19% performance uplift over business as usual. Noom also saw a 46% increase in conversions from consumers aged 55 and older. The solution let Noom extend their short-form video from paid social to new channels without extra creative work.
Smartly’s AI-powered advertising platform helped Jumeirah improve hotel advertising. Jumeirah used Predictive Budget Allocation and campaign automation to manage many campaigns across hotel locations. The AI made over 1,000 automated optimizations for their KPIs. Jumeirah saw a 109% increase in ROAS, a 59% drop in CPC, and saved 372 hours. The solution made their ad process faster and more efficient.
Predictive Budget Allocation helped KLM Royal Dutch Airlines automate budget shifts across many ad channels. The team cut weekly analysis time from two hours to just 15 minutes. KLM saw a 10.5% drop in overall CPA, a 28% decrease in prospecting CPA, and 62% lower CPM. The solution let KLM focus more on strategy and less on manual work. KLM improved social ad performance and resource efficiency.
Smartly's Predictive Budget Allocation helped DiDi lower their cost per install by 6%. DiDi wanted to get more app installs and reach new users across many channels. The tool automatically moved budgets to the best-performing ads using a custom KPI. DiDi saw a 10% increase in installs and a 10% higher conversion rate. The solution made it easier for DiDi to understand and improve their paid channels.
Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns. FACES needed a fast, efficient, and unified workflow for their multi-channel campaigns. Using Smartly, they switched to Demand Gen in 48 hours. They saw a 39% increase in click-through rate and a 40% drop in cost per click. Smartly made campaign launches faster and more effective for FACES.
Smartly.io helped FanDuel grow their Snapchat ad spend by 4.5 times year over year. FanDuel needed to reach more sports fans on Snapchat during peak game days but lacked the team to manage daily ad operations. Smartly.io’s Managed Service team used their AI-powered advertising platform to automate and optimize campaigns. FanDuel saw a 39% drop in cost per acquisition month over month and saved 5 hours of work.

Product Business Settings

Smartly.io is popular in Retail, Internet, and Apparel & Fashion industries and is widely used by Mid Market, Enterprise, and Large Enterprise.

Integrations

Social Media Marketing

Influencer Marketing

Smartly.io Product Overview

Smartly.io offers a unified AI-powered advertising platform designed to enhance the entire advertising cycle. It integrates all aspects of ad creation and management into a single workflow, allowing businesses to achieve better results more quickly. The platform's AI capabilities streamline the process, enabling precise targeting and optimization of ad campaigns across search and social media channels. Smartly.io is recognized for its effectiveness in driving growth and innovation, making it a trusted tool for brands looking to elevate their advertising strategies. This platform is ideal for businesses seeking to improve ad performance and efficiency through advanced automation and data-driven insights.

How satisfied the customers are with Smartly.io use-cases

Reviews

"It’s a great opportunity to be able to promote our products and offers available at our marketplace partners. We are able to apply our in-house knowledge of digital marketing and social media to drive more traffic and sales through essential e-comme...rce channels. Collaborative Ads enabled us to take control and it has been the perfect catalyst for us to grow faster in the competitive realm of marketplaces." - Silvia Perez

"Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue." - Roger Graell

Smartly.io Customer Insights, Testimonials and Case Studies

What solutions does Smartly.io provide for Advertisement?

Smartly.io helps businesses advertise on Facebook and Instagram by automating ad campaigns and providing detailed analytics. The platform offers features that optimize campaign performance, customize ad content, and allocate budgets efficiently. However, Smartly.io lacks the ability to selectively automate specific campaigns or ad sets.

"...We look forward to scaling our video advertising even further in 2018 with Video Templates...." Peer review by Sadies Daryan, Global Head of Display and App Marketing, eBay

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What benefits does Smartly.io offer for Campaign Management?

Campaign management is easier with Smartly.io, allowing users to manage multiple campaigns efficiently. The tool also automates campaign optimization and provides insights for improved performance. While Smartly.io streamlines many aspects of campaign management, it does not yet support all campaign types within Facebook Business Manager.

"...Smartly.io is a Facebook and Instagram performance marketing tool used by brands to create and manage ad campaigns using tools such as AI optimization, A/B testing, workflows, and actionable insights...." Peer review

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What makes Smartly.io ideal for Helpdesk Management?

What solutions does Smartly.io provide for Workflow Management?

What is Smartly.io?

Smartly.io is a Social Media marketing platform that is a simple to use software for automating all aspects of Social media advertising and Video advertising, and is built for scaling up with the business. The software can be deployed in industries such as Retail, Gaming, E-commerce, Travel, Media & Entertainment and more.

The software enables bringing together creatives, data and media into one centralised hub on the cloud, that helps in driving better performance across all the social media platforms. Smartly.io’s customizable templates enable design and creation of personalized ads, within minutes, in the form of videos or images.

Smartly.io’s centralized campaign management and automated workflows help in dynamic updation of content that is published and visible in real-time and also helps optimize targeting and increase conversion rates by leveraging predictive algorithms, creatives, budgets and more. The unified data view also helps in tracking performance and getting actionable insights for making data based decisions and define campaign strategy.

What is Smartly.io used for?

Smartly.io is a Search and Social Advertising Software mainly used by its customers to Improve Efficiency and Increase Sales & Revenue by Advertisement, Campaign Management and Helpdesk Management .

What are the top features of Smartly.io?

Templates, Personalization and Dashboard are some of the top features of Smartly.io.

Who uses Smartly.io?

Smartly.io is used by Retail, Internet and Apparel & Fashion among other industries.

What are Smartly.io alternatives?

Optmyzr, ROI Hunter, Wordstream and Adverity are popular alternatives for Smartly.io.

Where is Smartly.io located?

Smartly.io is headquartered at Schiffbauerdamm 12, Berlin, 10117, DE.

79 buyers and buying teams have used Cuspera to assess how well Smartly.io solved their Search and Social Advertising needs. Cuspera uses 2175 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

CUSTOMERS	TESTIMONIALS
Silvia Perez Wholesale & Marketplaces Director Hawkers Group	It’s a great opportunity to be able to promote our products and offers available at our marketplace partners. We are able to apply our in-house knowledge of digital marketing and social media to drive more traffic and sales through essential e-commerce channels. Collaborative Ads enabled us to take... control and it has been the perfect catalyst for us to grow faster in the competitive realm of marketplaces. Testimonial By Silvia Perez
Roger Graell Ecommerce Director Mango	Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue. Testimonial By Roger Graell
Victor Roberto Ortíz Flores Sr. Digital Consultant Liverpool	We were looking for something that hadn’t been done before by our competitors and that would result in an attractive and fun experience for our customers to boost purchases in our app. With Playable Ads we could reach that goal, but implementing this type of ads from scratch would have required hir...ing extra resources. With the help of Smartly we could test the format quickly and effectively, resulting in improvements in our results vs. other ad formats and pushing us to keep testing creative innovations. Testimonial By Victor Roberto Ortíz Flores

CUSTOMERS	TESTIMONIALS
Silvia Perez Wholesale & Marketplaces Director Hawkers Group	It’s a great opportunity to be able to promote our products and offers available at our marketplace partners. We are able to apply our in-house knowledge of digital marketing and social media to drive more traffic and sales through essential e-commerce channels. Collaborative Ads enabled us to take... control and it has been the perfect catalyst for us to grow faster in the competitive realm of marketplaces. Testimonial By Silvia Perez
Roger Graell Ecommerce Director Mango	Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue. Testimonial By Roger Graell
Victor Roberto Ortíz Flores Sr. Digital Consultant Liverpool	We were looking for something that hadn’t been done before by our competitors and that would result in an attractive and fun experience for our customers to boost purchases in our app. With Playable Ads we could reach that goal, but implementing this type of ads from scratch would have required hir...ing extra resources. With the help of Smartly we could test the format quickly and effectively, resulting in improvements in our results vs. other ad formats and pushing us to keep testing creative innovations. Testimonial By Victor Roberto Ortíz Flores