adverity Overview

Adverity is an integrated data platform for automating data connectivity, transformation, and governance at scale. Businesses can streamline data management efficiently.

Use Cases

Customers recommend Helpdesk Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using adverity.

Other use cases:

  • Social Media Analytics
  • Competitive Intelligence
  • Digital Marketing
  • Training & Onboarding
  • Channel Marketing
  • Media Planning
  • Media Buying
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using adverity.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
  • Improve Internal Communications
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adverity Use-Cases and Business Priorities: Customer Satisfaction Data

adverity works with different mediums / channels such as Omnichannel. and Social Media.

adverity's features include Dashboard, Widgets, Calculator, etc. and adverity support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also adverity analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Besides that we also use Adverity as an internal tool to monitor campaign performance...." Peer review by Christoph B, Product Manager, Marketing and Advertising

adverity, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for adverity

Top Industries

  • Marketing and Advertising
  • Education
  • Media Production

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

adverity is popular in Marketing And Advertising, Education, and Media Production and is widely used by Mid Market, Small Business, and Large Enterprise.

adverity Customer wins, Customer success stories, Case studies

How can adverity enhance your Helpdesk Management process?

Why is adverity the best choice for Campaign Management?

How does adverity address your Social Media Analytics Challenges?

What benefits does adverity offer for Competitive Intelligence?

8 buyers and buying teams have used Cuspera to assess how well adverity solved their Marketing Data Intelligence needs. Cuspera uses 1054 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Barilla - Consumer Goods

Adverity helped Barilla get real-time insights for their global campaign. Barilla used Adverity to monitor key metrics and adapt quickly. The campaign drove strong brand lift in three out of four mar...kets. Engagement rates beat benchmarks. Adverity made data-driven decisions easy for Barilla's marketing team.

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Digital Matter - Marketing And Advertising

Adverity helped Digital Matter automate data collection and reporting for cross-channel marketing campaigns. The agency replaced manual, error-prone processes with automated data extraction and trans...formation. This led to faster client reporting and up-to-date dashboards. Digital Matter now provides clients with current data for quicker campaign decisions. The solution improved efficiency and gave a comprehensive view of marketing data.

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Liverpool Victoria (LV=) - Insurance

Adverity helped Liverpool Victoria (LV=) save up to 10 hours per week on manual data processing. The marketing analytics team automated data integration and cleansing, reducing errors and speeding up... access to real-time insights. LV= now makes decisions faster and with more confidence. The solution improved data accuracy and streamlined reporting from multiple sources, including Google Analytics and Ads.

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Bluefin - Retail

Adverity helped Bluefin save over 400 hours a year by automating data collection and harmonization. Bluefin used to spend a lot of time manually exporting and cleaning data for retail performance rep...orts. With Adverity, Bluefin now centralizes all sales and marketing data, making it clean and accurate. The team consolidated 10 pages of BigQuery reports and improved campaign transparency. Bluefin’s developers now spend less time on manual tasks and more time on valuable work.

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Bluefin - Retail

Adverity helped Bluefin automate data collection and harmonization. Bluefin saved over 400 hours a year by reducing manual data work. The team unified retail data from Amazon, Google Ads, Facebook Ad...s, Shopify, and more. They consolidated 10 pages of BigQuery reports into one. All key data is now easy to access for stakeholders. Bluefin improved campaign performance transparency and reporting accuracy.

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Seven.One Entertainment - Media Production

Adverity helped Seven.One Entertainment save 4 hours each week by automating data collection and reporting. The company managed over 100 marketing campaigns with data from TV, search ads, print, and ...social channels. Manual processes made it hard to get fast, accurate reports. Adverity automated data import, transformation, and storage in Google BigQuery. Now, Seven.One has up-to-date, centralized data and can share fresh reports quickly.

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Adverity Platform Guide | How to create a visualization in Adverity’s Data Explorer

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Frequently Asked Questions(FAQ)

for adverity

What is adverity?

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.

The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.

What is adverity used for?

adverity is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Helpdesk Management, Campaign Management and Advertisement .

What are the top features of adverity?

Dashboard, Widgets and Calculator are some of the top features of adverity.

Who uses adverity?

adverity is used by Marketing And Advertising, Education and Media Production among other industries.

What are adverity alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for adverity.

Where is adverity located?

adverity is headquartered at Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT.
lightning

Peers used adverity for helpdesk management and campaign management

adverity Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)

Software Failure Risk Guidance

?

for adverity

Overall Risk Meter

Low Medium High

Top Failure Risks for adverity

Adverity GmbH News

Product

Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing

Adverity has introduced a new AI-powered analytics layer that enhances its data platform. This feature allows users to perform conversational queries and includes agents for complex tasks like preparing data sets for marketing mix models. While Adverity ingests and unifies customer data, it lacks real-time data access to fully qualify as a CDP.

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Product

CDP-ish Adverity Adds Analytics - CDP Institute

Adverity has introduced a new AI-powered analytics layer enabling users to perform conversational queries and automate complex tasks like preparing data sets for marketing mix models. This enhancement adds significant analytics capabilities to Adverity's platform, although it still lacks real-time data access to fully qualify as a Customer Data Platform (CDP).

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Product

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

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Product

Adverity Unveils Adverity Intelligence for Next-Gen Data-Driven ...

Adverity launched Adverity Intelligence, an AI-powered analytics layer designed to transform marketing data into actionable insights. This new product introduces features like Data Conversations, Notebooks, and Intelligent Agents to enhance data interaction and streamline marketing workflows. The launch marks Adverity's expansion into analytics, aiming to empower marketing teams with dynamic, collaborative intelligence for improved decision-making.

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Adverity GmbH Profile

Company Name

Adverity GmbH

Company Website

https://www.adverity.com/

HQ Location

Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT

Employees

101-250

Social

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Financials

SERIES B