Customer stories

Product Business Settings

adverity is popular in Marketing And Advertising, Education, and Media Production industries and is widely used by Mid Market, Small Business, and Large Enterprise.

Integrations

Content Marketing
Data Management Platform
Cross Channel Advertising
Website Builder

adverity Product Overview

Adverity is an integrated data platform for automating data connectivity, transformation, and governance at scale. Businesses can streamline data management efficiently.

How satisfied the customers are with adverity use-cases

Reviews

"...What's more, this time savings has enabled our analysts to grow from simply being report generators to being true analytics leaders, digging deep into complex measurements so that we can grow the business intelligently...." Peer review by Alex H, Senior Analyst, Consumer Marketing, Marketing and Advertising

adverity Customer Insights, Testimonials and Case Studies

How can adverity optimize your Helpdesk Management Workflow?

What Are the key features of adverity for Campaign Management?

How can adverity enhance your Social Media Analytics process?

How can adverity optimize your Competitive Intelligence Workflow?

What is adverity?

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.

The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.

What is adverity used for?

adverity is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Helpdesk Management, Campaign Management and Advertisement .

What are the top features of adverity?

Dashboard, Widgets and Calculator are some of the top features of adverity.

Who uses adverity?

adverity is used by Marketing And Advertising, Education and Media Production among other industries.

What are adverity alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for adverity.

Where is adverity located?

adverity is headquartered at Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT.

8 buyers and buying teams have used Cuspera to assess how well adverity solved their Marketing Data Intelligence needs. Cuspera uses 1054 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Hotspex - Marketing And Advertising

Adverity helped Hotspex cut report creation time by 40%. The media agency used Adverity’s data integration platform to automate campaign data collection and unify metrics. This improved data quality ...and provided a single source of truth. The team now spends more time on insights and client optimization. Customer satisfaction and retention increased with better reporting efficiency.

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Mindshare - Marketing And Advertising

Adverity helped Mindshare automate data collection from over 70 sources. The platform replaced manual spreadsheet work, saving time and improving accuracy for 100+ clients. Mindshare gained faster, m...ore accurate reporting and deeper insights with interactive dashboards. Teams could make quick decisions and show clients better results. Adverity boosted productivity and client satisfaction for this large marketing agency.

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UPC Switzerland - Telecommunications

Adverity’s data integration platform helped UPC Switzerland cut reporting time by 90%. The telecommunications leader automated data collection, ending manual spreadsheet work. All sales and marketing... data now sits in one place, improving cross-channel reporting. Teams access accurate, timely data for better decisions. Real-time dashboards boost campaign analysis and collaboration.

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Accord - Marketing And Advertising

Adverity helped Accord, a performance marketing agency, automate their data pipelines. Accord reduced reliance on data engineers and increased data confidence. Teams set up data connections without e...ngineering help. They onboarded over 100 data streams and 500+ endpoints in 3–6 months. Accord now delivers more value to clients with faster, granular insights.

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Carter's - Retail

Adverity helped Carter's automate data collection and reporting for marketing campaigns. The team replaced manual spreadsheets with automated data ingestion. This saved time and let them focus on cus...tomer strategy. Carter's improved budget control by connecting customer behavior to campaign engagement. They used data-driven segmentation to enhance marketing performance. The solution enabled faster, more accurate campaign optimization.

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BairesDev - Information Technology And Services - Large

Adverity Data helped BairesDev manage and harmonize marketing data at scale. The platform enabled BairesDev to collect data from all sources and send it directly to their warehouse. Adverity Data imp...roved data quality and consistency for BairesDev. The solution made it easier for BairesDev to access and secure their data. BairesDev benefited from streamlined data workflows and better marketing analytics.

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Adverity Platform Guide | How to create a visualization in Adverity’s Data Explorer

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Peers used adverity for helpdesk management and campaign management

adverity Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Custom Reports

4.67/5

Read Reviews (226)
Analytics

4.67/5

Read Reviews (122)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Custom Reports

4.67/5

Read Reviews (226)
Analytics

4.67/5

Read Reviews (122)

Software Failure Risk Guidance

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for adverity

Overall Risk Meter

Low Medium High

Top Failure Risks for adverity

Adverity GmbH News

Product
 

Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing

Adverity has introduced a new AI-powered analytics layer that enhances its data platform. This feature allows users to perform conversational queries and includes agents for complex tasks like preparing data sets for marketing mix models. While Adverity ingests and unifies customer data, it lacks real-time data access to fully qualify as a CDP.

Product
 

CDP-ish Adverity Adds Analytics - CDP Institute

Adverity has introduced a new AI-powered analytics layer enabling users to perform conversational queries and automate complex tasks like preparing data sets for marketing mix models. This enhancement adds significant analytics capabilities to Adverity's platform, although it still lacks real-time data access to fully qualify as a Customer Data Platform (CDP).

Product
 

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

Product
 

Adverity Unveils Adverity Intelligence for Next-Gen Data-Driven ...

Adverity launched Adverity Intelligence, an AI-powered analytics layer designed to transform marketing data into actionable insights. This new product introduces features like Data Conversations, Notebooks, and Intelligent Agents to enhance data interaction and streamline marketing workflows. The launch marks Adverity's expansion into analytics, aiming to empower marketing teams with dynamic, collaborative intelligence for improved decision-making.

Adverity GmbH Profile

Company Name

Adverity GmbH

Company Website

https://www.adverity.com/

HQ Location

Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT

Employees

101-250

Social

Financials

SERIES B