adverity Overview

Adverity is an integrated data platform for automating data connectivity, transformation, and governance at scale. Businesses can streamline data management efficiently.

Use Cases

Customers recommend Helpdesk Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using adverity.

Other use cases:

  • Social Media Analytics
  • Competitive Intelligence
  • Digital Marketing
  • Training & Onboarding
  • Channel Marketing
  • Media Planning
  • Media Buying
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using adverity.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
  • Improve Internal Communications
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adverity Use-Cases and Business Priorities: Customer Satisfaction Data

adverity works with different mediums / channels such as Omnichannel. and Social Media.

adverity's features include Dashboard, Widgets, Calculator, etc. and adverity support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also adverity analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Having an overview of all marketing campaigns gives us a clear advantage...." Peer review by Vahidenur Culha Flechl, Data Analyst, Austrian National Tourist Office

adverity, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for adverity

Top Industries

  • Marketing and Advertising
  • Education
  • Media Production

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

adverity is popular in Marketing And Advertising, Education, and Media Production and is widely used by Mid Market, Small Business, and Large Enterprise.

adverity Customer wins, Customer success stories, Case studies

How does adverity facilitate Helpdesk Management?

What makes adverity ideal for Campaign Management?

Why is adverity the best choice for Social Media Analytics?

What Are the key features of adverity for Competitive Intelligence?

8 buyers and buying teams have used Cuspera to assess how well adverity solved their Marketing Data Intelligence needs. Cuspera uses 1054 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Barilla - Food & Beverages - Food & Beverages

Adverity helped Barilla run a global campaign focused on inclusivity. Barilla used real-time data insights to adapt quickly and improve campaign results. The campaign achieved above-benchmark brand l...ift in three out of four markets. Engagement rates were strong and exceeded industry standards. Data-driven decisions helped Barilla counter negative sentiment and boost brand favorability.

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Carter's - Retail - Retail

Adverity helped Carter's automate manual marketing data tasks. The team stopped using spreadsheets and put data collection on autopilot. This freed up time to focus on customer strategy and campaign ...planning. Carter's used real-time insights to improve budget control and campaign targeting. Better data allowed for more precise customer segmentation and journey mapping. The result was faster, more effective marketing decisions.

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BlueFin

Adverity Data helped BlueFin manage and connect marketing data. The solution provided a foundation for accurate and consistent data at scale. BlueFin used Adverity to collect data from all sources an...d send it to their warehouse. The platform enabled data cleaning, harmonization, and security management. BlueFin improved data quality and access with Adverity Data.

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76ers - Sports - Sports

Adverity Data helped the 76ers manage and connect marketing data from all sources. The team used Adverity to clean, harmonize, and monitor data quality. This solution made it easy to access and secur...e their data warehouse. The 76ers improved their marketing analytics and data-driven decisions with Adverity.

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IKEA - Retail - Retail

Adverity helped IKEA automate data collection and improve data accessibility across the organization. The team replaced manual spreadsheet work with automated processes, connecting 20 new data source...s in just two weeks. This enabled deeper insights into campaign strategy and customer behavior. IKEA teams now collaborate better and make faster, data-driven decisions. The solution supports growth and future investments with reliable, accurate data.

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Superbet - Entertainment - Entertainment

Adverity helped Superbet save over 10 hours per week on manual data wrangling. Superbet struggled to measure marketing effectiveness due to limited resources and many platforms. Adverity's intuitive ...interface made data access faster and easier. Now, Superbet's teams spend more time on valuable marketing activities and rapid analysis. This improved productivity and decision-making for their marketing programs.

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Adverity Platform Guide | How to create a visualization in Adverity’s Data Explorer

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Frequently Asked Questions(FAQ)

for adverity

What is adverity?

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.

The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.

What is adverity used for?

adverity is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Helpdesk Management, Campaign Management and Advertisement .

What are the top features of adverity?

Dashboard, Widgets and Calculator are some of the top features of adverity.

Who uses adverity?

adverity is used by Marketing And Advertising, Education and Media Production among other industries.

What are adverity alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for adverity.

Where is adverity located?

adverity is headquartered at Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT.
lightning

Peers used adverity for helpdesk management and campaign management

adverity Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)

Software Failure Risk Guidance

?

for adverity

Overall Risk Meter

Low Medium High

Top Failure Risks for adverity

Adverity GmbH News

Product

The Currency of Action: Introducing Adverity Intelligence

Adverity has launched "Adverity Intelligence," a suite designed to transform data into actionable insights for marketing teams. The platform introduces features like Data Conversations, Notebooks, and Intelligent Agents to streamline data analysis and decision-making. It aims to enhance marketing outcomes by automating technical barriers and enabling teams to focus on strategic tasks. The suite includes Insight Intelligence for increasing data literacy and Intelligent Action for automating workflows.

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Product

Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing

Adverity has introduced a new AI-powered analytics layer that enhances its data platform. This feature allows users to perform conversational queries and includes agents for complex tasks like preparing data sets for marketing mix models. While Adverity ingests and unifies customer data, it lacks real-time data access to fully qualify as a CDP.

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Product

CDP-ish Adverity Adds Analytics - CDP Institute

Adverity has introduced a new AI-powered analytics layer enabling users to perform conversational queries and automate complex tasks like preparing data sets for marketing mix models. This enhancement adds significant analytics capabilities to Adverity's platform, although it still lacks real-time data access to fully qualify as a Customer Data Platform (CDP).

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Product

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

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Adverity GmbH Profile

Company Name

Adverity GmbH

Company Website

https://www.adverity.com/

HQ Location

Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT

Employees

101-250

Social

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Financials

SERIES B