Product Business Settings

Taboola is popular in Internet, Entertainment, and Marketing And Advertising industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Data Management Platform
Marketing Data Intelligence
Customer Data Platform
Conversion Rate Optimization

Taboola Product Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

How satisfied the customers are with Taboola use-cases

Reviews

"Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in par...tnership with Taboola." - Ella Mak
"We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content... to a greater number of sports fans." - Jesús Valle

Taboola Customer Insights, Testimonials and Case Studies

What solutions does Taboola provide for Sending & Publishing Communications?

How does Taboola address your Engagement Management Challenges?

How does Taboola facilitate Content Management?

How can Taboola enhance your Generation Of New Leads process?

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Ella Mak

Head of Affiliate Management

AdCombo

Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in partnership with Taboola. Testimonial By Ella Mak
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
CUSTOMERS TESTIMONIALS
Taboola testimonial

Ella Mak

Head of Affiliate Management

AdCombo

Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in partnership with Taboola. Testimonial By Ella Mak
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
 

BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven search capabilities di...rectly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.

Read on →
 

Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web

Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights Taboola's focus on leveraging AI techno...logy to improve digital performance.

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BuzzFeed Asia Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open ...

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven content directly ...on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.

Read on →

Lankasri - Media Production

Taboola audience solutions helped Lankasri, a leading Tamil media company, boost website engagement. Lankasri used Taboola Newsroom, Taboola News, and Push Notifications to increase traffic and recir...culation. They also implemented Taboola Feed, Explore More, and organic content widgets. In Q1 2025, these tools drove an 8.7% uplift in total pageviews. Taboola recirculation solutions contributed 6.3% of total pageviews, and Push Notifications generated nearly 2%.

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Ströer Social Publishing GmbH - Entertainment - Large

Realize, Taboola’s ad platform, helped Ströer Social Publishing GmbH triple their reach. They used Maximize Conversions to optimize for landing page views. Ströer saw a 3X increase in reach, a 13% ri...se in page views per session, and double the revenue per click. The campaign targeted new audiences beyond social networks. Ströer plans to expand their use of Taboola for more growth.

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Bedrop - Consumer Goods - Small

Taboola native ads helped Bedrop achieve a 35% higher average order value than Meta and Google. Bedrop saw a 77% increase in revenue and a 33% increase in website sessions with native advertising. Th...e company used Taboola’s Maximize Conversions and tracking features to reach new customers and optimize spend. Bedrop’s campaigns exceeded their return on ad spend goal by up to 50%. Native ads also drove 67% more orders since launch.

Read on →

CRIANDO MINHA CAMPANHA

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Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

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for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Executive
 

Exclusive: Taboola taps ex-Amazon exec Krishan Bhatia as its first chief business officer

Taboola has appointed Krishan Bhatia, a former Amazon executive, as its first chief business officer. This strategic hire aims to enhance Taboola's business operations and growth initiatives.

Product
 

Taboola Reveals Tourism Brands Need To Leverage Influencers To Stay Connected To Travellers

Taboola has released its 2026 Travel Marketing Trends report, emphasizing the importance of influencer marketing and user-generated content for tourism brands. The report highlights five key trends: experiential travel personalization, mobile-first digital experiences, influencer partnerships, data analytics, and the evolving role of social media. These trends aim to help travel marketers connect with travelers through authentic, audience-led content and precise targeting.

Product
 

Taboola's AI ad platform Realize is now available to everyone

Taboola has launched Realize, an AI-driven ad platform, now available to all advertisers. Realize leverages predictive AI and first-party data to enhance campaign performance across a network of 600 million daily users. It collaborates with publishers like NBC News and Yahoo, and uses generative AI to create motion ads, boosting conversion rates by 20%. Over 650 advertisers, including Homes.com and Tripadvisor, have tested the platform, with some achieving significant performance improvements.

Executive
 

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships

Taboola has appointed Krishan Bhatia as chief business officer to lead global sales and partnerships. Bhatia, with experience from Amazon and NBCUniversal, will focus on driving revenue growth across Taboola's product portfolio, including its Realize performance advertising platform and generative AI products. CEO Adam Singolda emphasized Bhatia's role in scaling the company and enhancing go-to-market strategies.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE