Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content... to a greater number of sports fans." - Jesús Valle

Peer review evidence (same sources as the product rating summary)

"...These are moving ads up to 15-seconds in length that are designed to help advertisers gain more conversions at more scale...." Case Study AdCombo
"...In addition, Taboola is a powerful one amongst the list of Website Monetization Platforms for a publishe. ..." 25 Best Website Monetization Platforms to Make More Money
"...Customers see content on websites that encourages them to engage with a brand...." PPC Marketing Tools: 17+1 Top Performance Marketing Software, Tools & Products For Digital Marketers

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

How can Taboola optimize your Sending & Publishing Communications Workflow?

Why is Taboola the best choice for Engagement Management?

What Are the key features of Taboola for Content Management?

How efficiently Does Taboola manage your Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
CUSTOMERS TESTIMONIALS
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
 

NBC News - Media - Very Large

Taboola announces expanded partnership with NBC News

New York, USA

Taboola has expanded its partnership with NBC News to power global programmatic display advertising on NBC News digital properties using its Realize advertising platform. This marks Taboola's first v...enture beyond native advertising, allowing advertisers to run performance-based campaigns on NBCNews.com and TODAY.com.

Read on →
 

Wikitree - Digital Publishing - Medium

Wikitree joins Taboola DeeperDive network reaching 7 million monthly users

South Korea

Wikitree, a South Korean digital publisher, has adopted Taboola's DeeperDive, a generative AI answer engine, to enhance reader engagement and generate ad revenue. This deployment marks Wikitree as on...e of the first Korean-language publishers to use the tool, following Taboola's language expansion in April 2026.

Read on →
 

Taboola v Meta: CEO Singolda says marketers backing brand to beat ...

Taboola CEO Adam Singolda aims to shift $55 billion from social media and adtech to publishers by enhancing performance advertising on their pages. He argues that Taboola's AI-powered technology can ...deliver lower customer acquisition costs than Meta, positioning publishers to boost conversions and revenue. Singolda emphasizes transparency and performance over traditional brand advertising.

Read on →

Zupee - Entertainment - Medium

Gurgaon, India

Zupee used Taboola and Adjust to scale app install campaigns by 5X. They achieved over 100,000 post-install registrations and a 25% lower customer acquisition cost than their target. Taboola's motion... ads and SmartBid technology helped reach high-quality users. Adjust blocked 30% of fraudulent installs from paid affiliates. Zupee increased user acquisition by 25% with Adjust attribution.

Zazume - Real Estate - Small

Barcelona, Spain

Zazume used Taboola's retargeting and image ads to reach property owners and renters in Madrid and Barcelona. They wanted to lower their cost per acquisition and get more qualified leads. Taboola's t...ools helped Zazume cut their CPA by 60% in retargeting campaigns and by 16% in prospecting. Taboola delivered the highest quality leads, with 20% of Taboola leads qualified, beating Search and Social by up to 6%. Zazume now gets 4% of all its leads from Taboola.

Zazume - Real Estate - Small

Barcelona, Spain

Zazume used Taboola to lower its cost per acquisition by 60%. The company wanted to reach property owners and tenants in Madrid and Barcelona. Taboola Image Ads and retargeting tools helped Zazume dr...ive high-quality leads to interactive signup forms. Taboola delivered 4% of all leads, with 20% of those being qualified, beating search and social channels by up to 6%. Zazume achieved a 16% lower CPA with targeted campaigns and plans to keep investing in Taboola.

CRIANDO MINHA CAMPANHA

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Financial

Taboola to Announce Second Quarter Financial Results on August 5, 2026

Taboola will announce its second quarter 2026 financial results on August 5, 2026. A conference call and webcast will be held by senior management to discuss the earnings.

Financial

Taboola Reports Second Quarter 2026 Financial Results and Raises Full ...

Taboola reported its second quarter 2026 financial results, showing a revenue increase to $476.8 million and a net income of $4.3 million, reversing a loss from the previous year. The company also raised its full-year guidance for gross profit and Adjusted EBITDA, indicating strong future performance expectations.

Financial

Taboola.com Ltd. Reports Earnings Results for the Second Quarter and ...

Taboola.com Ltd. announced its earnings for Q2 and the first half of 2026, showing a sales increase to USD 476.83 million for Q2 and USD 943.22 million for the first half. The company reported a net income of USD 4.32 million for Q2, reversing a net loss from the previous year, and a net income of USD 63.38 million for the first half.

Financial

Taboola Q2 2026 Earnings: Ex-TAC Profit Growth Outpaces Revenue

Taboola reported Q2 2026 earnings with revenue of $476.8 million, a 2.4% increase year-over-year. The company saw significant growth in ex-TAC gross profit and adjusted EBITDA, although cash flow declined. Operating profit improved due to reduced expenses. CEO Adam Singolda highlighted strategic wins and raised the full-year financial outlook, though specific contributions to revenue were not detailed.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE