Taboola Overview
Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.
Business Priorities
Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.
Taboola Use-Cases and Business Priorities: Customer Satisfaction Data
Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.
Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.
Reviews
"The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue..." - Priscila Pipman
Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.
Popular Business Setting
for Taboola
Top Industries
- Internet
- Entertainment
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Taboola Use Cases
What benefits does Taboola offer for Advertisement?
What solutions does Taboola provide for Sending & Publishing Communications?
How efficiently Does Taboola manage your Engagement Management?
How can Taboola enhance your Content Management process?
What makes Taboola ideal for Generation Of New Leads?
51+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman |
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We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix. |
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We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns. |
CUSTOMERS | TESTIMONIALS |
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![]() Priscila Pipman Commercial Director Grupo Atlántida |
The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman |
![]() Josh Cohen Chief Marketing Officer Lifeboost |
We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix. |
![]() Liliana Coimbra Performance Marketing Manager Colvin |
We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns. |
Case Studies
CASE STUDY Xaxis
CASE STUDY Lifeboost Coffee
CASE STUDY Austria Tourism
CASE STUDY Bosch Home Appliances
CASE STUDY Hyundai
CASE STUDY eToro
Video
CRIANDO MINHA CAMPANHA

Frequently Asked Questions(FAQ)
for Taboola
What is Taboola?
Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.
It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.
What is Taboola used for?
What are the top features of Taboola?
Who uses Taboola?
What are Taboola alternatives?
Where is Taboola located?
Taboola Competitors
Taboola Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (97) |
Custom Reports | Read Reviews (221) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (97) |
Custom Reports | Read Reviews (221) |
Taboola Integrations
Taboola integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Taboola
Overall Risk Meter
Top Failure Risks for Taboola
Taboola Inc News
Taboola to Announce Second Quarter 2025 Financial Results on August 6, 2025 - Quiver Quantitative
Taboola will announce its Q2 2025 financial results on August 6, 2025, with a conference call and webcast scheduled for 8:30 a.m. ET. The webcast will be available for replay for one year, providing insights into Taboola's performance and growth.
Taboola to Ramp Up R&D Spend: Can It Drive AI-Led Ad Tech Innovation? - Yahoo Finance
Taboola is increasing its R&D spending to enhance AI capabilities, focusing on innovations like Max Conversions and Abby. This investment aims to improve its recommendation engine and data analytics, boosting ad relevance and user engagement. The companys R&D efforts are pivotal for entering new markets and expanding product offerings, ensuring competitiveness in the digital ad tech space.
Taboola (TBLA) Launches AI Answer Tool for Publisher Websites - Insider Monkey
Taboola has launched an AI Answer Tool designed for publisher websites. This new product leverages generative AI to provide instant, contextually relevant answers to user queries directly on publisher pages. The tool aims to increase user engagement, session duration, and monetization opportunities for digital publishers by integrating advanced AI-driven content recommendations into their platforms.
Taboola (TBLA) Launches AI Answer Tool for Publisher Websites - Yahoo Finance
Taboola has launched DeeperDive, a generative AI answer engine designed for publisher websites. DeeperDive enables publishers to deliver instant, contextually relevant answers to user queries by leveraging their own unique content. The tool aims to help publishers retain audience engagement and protect their content from being bypassed by general AI search engines. This positions Taboola as a key player in AI-powered content discovery and publisher monetization.
Taboola Inc Profile
HQ Location
16 Madison Square West, 7th fl., New York, NY, 10010
Employees
251-500
Social
Financials
PRIVATE