Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
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Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business." - Emma Andersson

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

How does Taboola facilitate Sending & Publishing Communications?

How efficiently Does Taboola manage your Engagement Management?

What solutions does Taboola provide for Content Management?

What solutions does Taboola provide for Generation Of New Leads?

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna
Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Apollo Sun

CEO

udn.com
Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Phanthira Taratikhumporn

E-Commerce Marketing & Traffic Director

Tops Online
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.

Testimonial By Phanthira Taratikhumporn
CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna
Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Apollo Sun

CEO

udn.com
Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Phanthira Taratikhumporn

E-Commerce Marketing & Traffic Director

Tops Online
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.

Testimonial By Phanthira Taratikhumporn

Case Studies

Food & Beverages

CASE STUDY Lifeboost Coffee

Lifeboost Coffee wanted to find new ways to reach coffee lovers outside of search and social media. They worked with Taboola to use new ad formats and targeting features. They used CTA buttons, descr...iptions, retargeting, and Attentive Audience tools. Lifeboost gained 10,000 new customers in 6 months. Their cost per acquisition was 75% lower than their goal with retargeting and 87% lower with Attentive Audiences. Their conversion rate increased by 11% with new ad formats.

Read more →
Non-Profit Organization Management

CASE STUDY Austria Tourism

Austria Tourism wanted to increase web traffic and engagement for their travel campaigns. They used the Taboola Discovery Platform to reach new audiences on premium websites. With Taboola, they saw a... 33% better performance than display channels. Their bounce rate dropped by 2%. Taboola generated 50% of all leads from native advertising for Austria Tourism. They also recorded half a billion impressions since 2017.

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Financial Services

CASE STUDY eToro

eToro wanted a new media channel to grow their global reach and brand. They worked with Taboola to make a yearly plan using custom content, video, and special landing pages. They used Taboola’s audie...nce tools and creative team to reach the right people. Over 30% of eToro’s registrations became paying users. They also lowered their cost per mille views by 40% and reached more people in their target markets.

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Automotive

CASE STUDY Hyundai

Hyundai wanted to get more people to visit their Tucson car page in Spain and keep costs low. They used Taboola’s Maximize Conversions bidding strategy and creative ads, including motion ads. Taboola...’s machine learning helped adjust bids and target the right people. Hyundai saw a 30% lower cost per session than their target. They also got a 26% lower cost per lead and a 10% lower bounce rate compared to other channels.

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Consumer Goods

CASE STUDY Bosch Home Appliances

Bosch Home Appliances wanted to get more people to visit their magazine and product pages. They worked with segmenta communications and used Taboola to promote their magazine content with native ads.... The campaign helped them reach more people and get more site traffic. They saw strong results in important metrics like CPC, CTR, Cost per Visit, and Cost per Product View. The results were also better than their social campaign.

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Marketing and Advertising

CASE STUDY Xaxis

Xaxis and Taboola increased conversions by 77% for a Chilean educational brand, achieving 71,943 lifetime conversions and reducing cost-per-click by 27%.

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Video

CRIANDO MINHA CAMPANHA

Video Thumbnail

Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Executive

Taboola appoints Shivani Pant as Regional Publisher Director, APAC

Taboola has appointed Shivani Pant as regional publisher director for APAC, strengthening its leadership team to drive digital advertising partnerships and publisher growth across the Asia-Pacific region.

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Executive

Taboola names Harpreet Singh as Country Manager for India - Social Samosa

Taboola has appointed Harpreet Singh as Country Manager for India, tasking him with driving the companys growth and deepening engagement with advertisers and publishers in the region.

Read more →
Financial

Taboola.com First Quarter 2025 Earnings: Beats Expectations - Simply Wall St News

Taboola.com reported first quarter 2025 revenue of $427.5 million, up 3.3% year-over-year, and a net loss of $8.75 million, narrowing losses by 67%. Both revenue and earnings per share exceeded analyst expectations, with revenue beating by 2.2% and EPS by 40%.

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Financial

Taboola.Com Ltd. Reports Strong Q1 2025 Results - TipRanks.com

Taboola.com Ltd. announced strong Q1 2025 financial results, highlighting increased revenue and improved profitability. The company attributed growth to higher advertiser demand and expanded publisher partnerships. These results underscore Taboola's position in the digital advertising and content recommendation sector.

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Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE