Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue..." - Priscila Pipman

Taboola, Outgrow, TelemetryTV, Crowdriff Platform, Cincopa, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

How can Taboola enhance your Sending & Publishing Communications process?

What Are the key features of Taboola for Engagement Management?

How efficiently Does Taboola manage your Content Management?

How does Taboola address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida
The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon
We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost
We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
CUSTOMERS TESTIMONIALS
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida
The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon
We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost
We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
 

HuffPost UK Selects DeeperDive From Taboola

HuffPost UK has chosen Taboola's DeeperDive, a Gen AI answer engine, to enhance its digital content engagement. DeeperDive leverages AI to provide real-time, contextual answers directly on publisher ...websites, increasing user engagement and ad revenue opportunities. This selection aims to keep HuffPost UK competitive in the digital landscape by offering intuitive, conversational interfaces and relevant content.

Read on →
 

BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven search capabilities di...rectly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.

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Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web

Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights Taboola's focus on leveraging AI techno...logy to improve digital performance.

Read on →

eToro - Financial Services - financial services

eToro wanted a new media channel to grow their global reach and brand. They worked with Taboola to make a yearly plan using custom content, video, and special landing pages. They used Taboola’s audie...nce tools and creative team to reach the right people. Over 30% of eToro’s registrations became paying users. They also lowered their cost per mille views by 40% and reached more people in their target markets.

Read on →

MM New Media - Media Production - Media Production

Taboola helped MM New Media generate 50% of news.de's display revenue. Taboola became the top traffic source, driving 23% of all page views. MM New Media used Taboola Feed, Explore More, News, Newsro...om, and Push to boost monetization and engagement. The partnership delivered over one million extra page views per month. Taboola's suite improved both reach and reader retention for news.de.

Read on →

Gazeta de São Paulo - Publishing - publishing

Taboola helped Gazeta de São Paulo improve website monetization and audience reach. The publisher used Taboola Feed, Newsroom, and Push Notifications across their site. Taboola Push led to a 21% incr...ease in Taboola revenue. Traffic grew by 13% with Taboola For Audience. Taboola Push now makes up 3% of total site traffic.

Read on →

CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, TelemetryTV, Crowdriff Platform and Cincopa are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Product

Taboola DeeperDive hits 7M monthly users

Taboola's DeeperDive platform has reached 7 million monthly users, showcasing significant user engagement and growth for the advertising platform.

Read more →
Executive

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads and NBCUniversal Veteran to Lead Global Sales and Partnerships

Taboola has appointed Krishan Bhatia as Chief Business Officer to lead global sales and partnerships. Bhatia, with experience from Amazon and NBCUniversal, will focus on driving revenue growth across Taboola's product portfolio, including its Realize performance advertising platform and generative AI products. This strategic hire aims to enhance Taboola's position in performance advertising.

Read more →
Partnership

Matichon Group and Taboola Sign Exclusive AI-Driven Partnership in Thailand

Taboola has formed an exclusive partnership with Thailand's Matichon Group, enhancing its reach across the Thai premium publisher market. This collaboration will see Matichon utilizing Taboola's AI-driven tools to optimize content delivery and audience engagement, aiming to boost digital transformation and revenue streams.

Read more →
Executive

Exclusive: Taboola taps ex-Amazon exec Krishan Bhatia as its first chief business officer

Taboola has appointed Krishan Bhatia, a former Amazon executive, as its first chief business officer. This strategic hire aims to enhance Taboola's business operations and growth initiatives.

Read more →

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE