Taboola Overview
This is a summary of the comprehensive capabilities and benefits of Taboola based on over 2535 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Taboola, Outbrain, Ceros, Uberflip, Revcontent, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Taboola is right for your needs? Our Cuspera AI engine can evaluate how Taboola fits your specific business needs, industry, and context. Get your personalized assessment report today.
Taboola supports business activities such as:
- Advertisement
- Sending & Publishing Communications
- Engagement Management
- Content Management
- Generation Of New Leads
Taboola can help you with many business goals, such as Build Brand Awareness, Acquire Customers, Increase Sales & Revenue, Scale Best Practices, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Website User Generated Content Blogs etc. for these needs. As a solution, Taboola's capabilities include SEM, Personalization, Landing Page, etc.
Taboola was founded in 2007. Internet Vertical is its biggest customer base.
Reviews
"We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligenc...e that optimizes our ads, makes them a smart choice for our campaigns. " - Phanthira Taratikhumporn
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.
Business Priorities
Build Brand Awareness and Acquire Customers are the most popular business priorities peers achieved using Taboola.
Use Cases
Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Taboola.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Website |
3.57/5 ★ |
"...When we first tested native advertising, we assumed it was going to be an upper funnel tactic only, but it s proven to be an effective lead generation tactic as well because native is very scalable and driven by the CPC model, it s worked well in Georgetown University s favor for efficient and effective performance...." Peer review by Yooyung Imsland, Director of Media Strategy, Digital Management Inc. |
| Sending & Publishing Communications with Website |
4.34/5 ★ |
"...I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider)...." Peer review by Anonymous Reviewer |
| Engagement Management with Website, User Generated Content and Blogs |
4.92/5 ★ |
"...Track page views, the speed at which traffic is being acquired and your customized Taboola Article Engagement Score...." Newsroom |
| engaging and following up |
4.90/5 ★ |
"...Getting distribution for video content; audience insight from seeing who watches what and how engaged they are; quickly testing different image and headline combinations...." Peer review by Mark C, Digital Marketing Manager, Financial Services |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Website |
3.57/5 ★ |
"...When we first tested native advertising, we assumed it was going to be an upper funnel tactic only, but it s proven to be an effective lead generation tactic as well because native is very scalable and driven by the CPC model, it s worked well in Georgetown University s favor for efficient and effective performance...." Peer review by Yooyung Imsland, Director of Media Strategy, Digital Management Inc. |
|
| Sending & Publishing Communications with Website |
4.34/5 ★ |
"...I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider)...." Peer review by Anonymous Reviewer |
|
| Engagement Management with Website, User Generated Content and Blogs |
4.92/5 ★ |
"...Track page views, the speed at which traffic is being acquired and your customized Taboola Article Engagement Score...." Newsroom |
|
| engaging and following up |
4.92/5 ★ |
51+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2535 insights from peers and experts to help you assess how these Taboola use cases fit your Content Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns. |
|
We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond |
|
Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Phanthira Taratikhumporn E-Commerce Marketing & Traffic Director Tops Online |
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns. |
|
Bill Richmond Chief Executive Officer BlueBet |
We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond |
|
Apollo Sun CEO udn.com |
Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study Tops OnlineRead More |
|
Case Study AdComboRead More |
|
Case Study Stoppa PressarnaRead More |
Frequently Asked Questions(FAQ)
for Taboola
What is Taboola?
What is Taboola used for?
What are the top features of Taboola?
Who uses Taboola?
What are Taboola alternatives?
Where is Taboola located?
Popular Business Setting
for Taboola
Top Industries
- Internet
- Entertainment
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Taboola to Build brand awareness and Acquire customers
Taboola Alternatives
Peer and Expert Opinion on Features
for Taboola
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (81) |
| Personalization | Read Reviews (57) |
| Landing page | Read Reviews (41) |
| Widgets | Read Reviews (32) |
| Dashboard | Read Reviews (20) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (81) |
| Personalization | Read Reviews (57) |
| Landing page | Read Reviews (41) |
| Widgets | Read Reviews (32) |
| Dashboard | Read Reviews (20) |
IT and Other Capabilities
for Taboola
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (126) |
| Data Export | Read Reviews (46) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (126) |
| Data Export | Read Reviews (46) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (97) |
| Phone Support | Read Reviews (4) |
| Chat Support | Read Reviews (4) |
| Email Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (97) |
| Phone Support | Read Reviews (4) |
| Chat Support | Read Reviews (4) |
| Email Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (97) |
| Custom Reports | Read Reviews (221) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (97) |
| Custom Reports | Read Reviews (221) |
Software Failure Risk Guidance
?for Taboola
Overall Risk Meter
Top Failure Risks for Taboola
Vendor Profile Details
HQ Location
16 Madison Square West, 7th fl., New York, NY, 10010
Employees
251-500
Social
Financials
PRIVATE
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