Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come." - Apollo Sun

Peer review evidence (same sources as the product rating summary)

"...If you do use paid advertising, be sure to set up a custom landing page so you can target your audience effectively. ..." SEO Link Building: The Ultimate Step-by-Step Link Building Guide
"...For publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what's relevant, interesting and new to your audience...." Top 35 Ad Networks For Publishers 2020 (QUICK APPROVAL)
"...Customers see content on websites that encourages them to engage with a brand...." PPC Marketing Tools: 17+1 Top Performance Marketing Software, Tools & Products For Digital Marketers

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

What Are the key features of Taboola for Sending & Publishing Communications?

How efficiently Does Taboola manage your Engagement Management?

What Are the key features of Taboola for Content Management?

How does Taboola facilitate Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
CUSTOMERS TESTIMONIALS
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
 

Wikitree - Digital Publishing - Medium

Wikitree joins Taboola DeeperDive network reaching 7 million monthly users

South Korea

Wikitree, a South Korean digital publisher, has adopted Taboola's DeeperDive, a generative AI answer engine, to enhance reader engagement and generate ad revenue. This deployment marks Wikitree as on...e of the first Korean-language publishers to use the tool, following Taboola's language expansion in April 2026.

Read on →
 

Taboola v Meta: CEO Singolda says marketers backing brand to beat ...

Taboola CEO Adam Singolda aims to shift $55 billion from social media and adtech to publishers by enhancing performance advertising on their pages. He argues that Taboola's AI-powered technology can ...deliver lower customer acquisition costs than Meta, positioning publishers to boost conversions and revenue. Singolda emphasizes transparency and performance over traditional brand advertising.

Read on →
 

Wikitree - Media - Medium

Wikitree Selects DeeperDive From Taboola, Gen AI Answer Engine Built ...

Wikitree has adopted Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams. DeeperDive allows readers to interact with content through AI-driven answ...ers, fostering deeper exploration and increasing site engagement. This adoption positions Wikitree as a leader in the GenAI space, leveraging Taboola's technology to transform content interaction.

Read on →

Zupee - Entertainment - Medium

Gurgaon, India

Zupee used Taboola and Adjust to scale app install campaigns by 5X. They achieved over 100,000 post-install registrations and a 25% lower customer acquisition cost than their target. Taboola's motion... ads and SmartBid technology helped reach high-quality users. Adjust blocked 30% of fraudulent installs from paid affiliates. Zupee increased user acquisition by 25% with Adjust attribution.

Zazume - Real Estate - Small

Barcelona, Spain

Zazume used Taboola's retargeting and image ads to reach property owners and renters in Madrid and Barcelona. They wanted to lower their cost per acquisition and get more qualified leads. Taboola's t...ools helped Zazume cut their CPA by 60% in retargeting campaigns and by 16% in prospecting. Taboola delivered the highest quality leads, with 20% of Taboola leads qualified, beating Search and Social by up to 6%. Zazume now gets 4% of all its leads from Taboola.

Zazume - Real Estate - Small

Barcelona, Spain

Zazume used Taboola to lower its cost per acquisition by 60%. The company wanted to reach property owners and tenants in Madrid and Barcelona. Taboola Image Ads and retargeting tools helped Zazume dr...ive high-quality leads to interactive signup forms. Taboola delivered 4% of all leads, with 20% of those being qualified, beating search and social channels by up to 6%. Zazume achieved a 16% lower CPA with targeted campaigns and plans to keep investing in Taboola.

CRIANDO MINHA CAMPANHA

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Financial

Taboola to announce second quarter 2026 results on August 5

Taboola will announce its second quarter 2026 financial results on August 5, 2026, with a conference call scheduled for 8:30 a.m. ET.

Partnership

OPPO and Realme expand global partnership with Taboola to bring news to ...

OPPO and Realme have expanded their global partnership with Taboola to enhance news content distribution on their devices. This collaboration aims to integrate Taboola's content recommendation technology, improving user engagement by delivering personalized news and information.

Product

OPPO and realme Extend and Expand Partnership with Taboola, Bringing Taboola News to Millions More Smartphones Globally

Taboola has expanded its partnership with OPPO and realme, integrating Taboola News into millions more smartphones globally, including in India and Thailand. This integration enhances user engagement by delivering personalized content recommendations directly to smartphone lockscreens, benefiting mobile carriers, device manufacturers, publishers, and advertisers by creating new revenue opportunities and increasing user traffic.

Product

TBLA Jumps As Taboola Monetizes AI And Joins Russell Indexes

Taboola has expanded its DeeperDive AI monetization engine to allow third-party generative AI services to place ads within AI-generated results, managed through Taboola's Realize ad platform. This positions Taboola as an infrastructure provider in the AI space. Additionally, Taboola will join the Russell 3000 and Russell 2000 indexes, enhancing its market visibility and liquidity.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE