Content marketing is where content—any type of content—becomes the king. It's about using content to target a well-defined audience, connect with them, and retain them. It’s a kind of inbound marketing used to attract attention and generate leads.
AI-driven content creation and personalized content are assuming a bigger role in Content Marketing. Content marketing is one area where new types of content—such as VR and AR—may be needed constantly.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Digital Content Experience Platform for Marketers
Uberflip is an online content experience software that enables digital marketers to create digital experiences with content for every stage of the buyer journey.
It primarily helps with content management and in reducing the sales cycle.
It comes with built in automation capabilities to centralize, organize, personalize, distribute content and generate results.
Uberflip gave our sales team support for their outbound prospecting efforts, resulting in a higher number of meetings booked.Kristin Kolb
Senior ABM Manager
Matillion
Vendor: Uberflip
Founded: 2012
Company Size: 101-250
HQ Location: 370 Dufferin St, Toronto, ON M6K 1Z8, Canada
Financials: SERIES A
Outgrow.co | Interactive Quizzes | Interactive Calculators
Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.
Outgrow relies on providing highly interactive content through its tools to engage customers. Outgrow toolkit includes set of quizzes, calculators, chatbot, recommendations, polls, forms & surveys to engage customers.
Vendor: Outgrow
Company Size: 11-50
HQ Location: 401 Park Avenue, New York, NY 10016, US
Financials: PRIVATE
Interactive Content to Drive Engagement and Awareness
Ion is a Content Marketing tool that encourages users to actively engage with the content, thereby increasing brand awareness. It keeps the audience engaged for longer periods of time and provides better value in order to increase brand recognition and positive perception. It boosts engagement and awareness, improves lead generation, and boosts revenue velocity and efficiency.
Ion empowers marketing and sales by creating unique branded content experiences. Improve sales and marketing alignment while increasing marketing-to-revenue velocity by closing the time and momentum gap between handoffs. Capture first-party data for lead qualification, sales enablement, and so much more.
Vendor: Rock Content
Company Size: 51-100
HQ Location: 50 Milk Street, 16th Floor, Boston, MA 02109, US
Financials: M&A
URL Shortener, Custom Branded URLs, API & Link Management
Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links.
It primarily helps in creating recognizable short links, which help to improve clicks thereby increasing brand recognition enhancing integrity content and communications strategy. Rich link data allows to track sources across channels easily and initiate decisions and boost results.
Primary features include link management, branded links, mobile links, and campaign management and analytics. The link management feature allows to create and management secure and reliable links at scale. Branded link features helps to increase engagement and exposure. Mobile links helps to create a seamless user experience. Campaign management and analytics help to track and optimize every touchpoint. Furthermore, integrations with other software tools help to automate the workflow more effectively.
Vendor: Bit Ly
Founded: 2008
Company Size: 51-100
HQ Location: 139 5th Avenue, 5th Floor New York, NY 10010
Financials: SERIES C
Content Marketing Platform + Talent Network
ClearVoice is a content marketing platform that helps to create content with freelancers, manages unlimited clients, campaigns, content, as well as in-house or freelance teams in one place. It helps to acquire customers and improve digital and social presence.
ClearVoice helps to scale and adapt content to market demands as quickly as possible, leverage flexible teams, find better voices to connect with the team at crucial times, engaging customers and audience with great content, and many more.
Features for planning and creating better content include convey brand needs through profiles, guidelines, and campaigns that flow into assignments, allow multiple users to create, review, comment on, edit, and approve assignments, view work samples directly from freelancers CV Portfolios, and so on.
Vendor: ClearVoice
HQ Location: 515 E Grant St, Phoenix, AZ 85004, US
Create Quizzes & Surveys That Get Better Results
Opinion stage is an interactive content creation platform that offers more engagement, leads, revenue and insights. It is suited for businesses looking to provide interactive customer experience that converts traffic to measure business growth.
It primarily features content marketing, lead generation, audience feedback & insights, ad revenue, online voting, assessment tool, product finder and quiz competitions. It offers deep insights on user engagement with powerful analytics dashboard that supports to increase revenue with ad visibility and click through rates.
It provides interactive content marketing campaigns that boosts engagement & social sharing, generates leads, increases lead conversion rate and extracts actionable insights. It offers both performance and result reports that show different visual displays and breakdown of the result.
By using Opinion Stage, we have a user-friendly build-in system that allows us to get better responses.Kari Gilbert
CXO | Business Process Specialist
IHG
Vendor: Opinion Stage
Company Size: 1-10
HQ Location: Tel Aviv, Israel 100011, IL
Financials: PRIVATE
Content Discovery and Native Advertising
Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.
It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.
Phanthira Taratikhumporn
E-Commerce Marketing & Traffic Director
Tops Online
Vendor: Taboola
Founded: 2007
Company Size: 251-500
HQ Location: 16 Madison Square West, 7th fl., New York, NY, 10010
Financials: PRIVATE
The fastest way to find and share content gold
Curata is a content curation software and content marketing platform for marketing teams and business owners to enhance their content marketing strategy, to generate more leads and revenues.
It is primarily used to discover relevant content, curate in a short time and share relevant content across various channels including email, newsletters, microsites, blogs and social media to potential leads and existing customers to keep them engaged
Curata uses machine learning such as Natural Language Processing (NLP) to adapt to content preferences. It enables crowdsourcing within the team to contribute and suggest relevant content. The platform also sources from across social media. Curation features includes smart recommendations, on basis of customer's preference; image recommendations with royalty-free images, workflow to review curated content and blog option to create original content. The tools for sharing content include built-in site and blog, schedule postings to social media, email newsletter creation tool and marketing automation and CMS integrations
The biggest benefit of curation...is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience.Jason Miller
Vendor: Curata
Founded: 2007
Company Size: 11-50
HQ Location: 92 Montvale Avenue, Suite 2500, Stoneham, MA 02180
Financials: PRIVATE
The Leading Recommendation Platform for the Open Web
Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.
This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.
Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem.Michael Stephenson
Chief Sales Officer
Nine
Vendor: Outbrain
Founded: 2006
Company Size: 501-1000
HQ Location: 111 W 19th St, 3th floor, New York, 10011, US
Financials: PRIVATE
Produce content that stands out
Foleon is a Content Marketing Software. Foleon is an online creative platform for quickly producing sales and marketing collateral that's visually immersive, measurable, and proven to keep readers engaged. It empowers organizations to replace all their PDFs and printed communication assets with responsive, media-rich web publications.
The primary feature of Foleon includes saving the blocks that are built as templates for reuse, use fullscreen videos background for maximum impact, managing all assets from a central location, Design overlays that pop up by collecting data from visitors in the embedded forms, Extracting data from CRM, Personalize Content, Collaborate with the team.
Foleon's built-in marketing features lets to track user behaviour, measure engagement, collect leads and more, taking care of technical essentials without involving developers or IT department. It keeps data safe. Foleon helps connect to CRM, email marketing platform, or use zapier to instantly integrate with 1,000+ apps.
Everyone has been super impressed with what we’ve done on Foleon. A big part of that is the content, the design and our own knowledge of our community, but our secret weapon is the platform.Amelie-Anne Gauthier
Development and Communication Officer
Universite de Moncton
Vendor: Foleon
Company Size: 51-100
HQ Location: John M. Keynesplein 12-46 , Amsterdam, NH 1066 EP, NL
Financials: SERIES C
Content Marketing involves the creation and sharing of digital content (in the forms of videos, ebooks, blogs, infographics, and social media posts) which does not necessarily promote a brand but is intended to create interest in a company’s products or services.
This marketing technique works by creating and distributing valuable content in a consistent manner to attract a defined audience. The objective can vary from engagement to traffic or inquiries, but ultimately there is a defined customer action that is being sought by publishing the content.
Content marketers’ primary KPI is to produce content (blogs, videos, images, etc) to drive traffic to the website. And for content to drive traffic it has to win on search engines and hence SEO becomes a key part of their strategy. SEO tools help them plan their content better and analyze their performance as well.
With content development becoming one of the biggest activities of marketing teams everywhere, Content Marketing has grown into a process that encompasses vendors, software, media, and analytics. Marketing teams that have evolved their Content Marketing strategies often use a variety of tools to create, deliver and measure results on an ongoing basis.
An effective Content Marketing software enables centralized control of content (creation, collaboration, and approvals), distribution (through integration with media channels) and measurement of results.
According to eMarketer, 60% of marketers create at least one piece of content each day! When you consider the various teams involved and the variations required for each medium, that’s a tremendous workload.
Content Marketing software enables marketers to focus on quality content creation by automating and supporting the various facets that go into the strategy, production and distribution of content.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date
Most Content Marketing software contains more than a few tools to help teams manage their Content Marketing calendars effectively. But as the objectives of brands vary, so do the range of Content Marketing strategies. As a result, there is no one size fits all solution in Content Marketing software.
The right Content Marketing solution should give the user a bird’s eye view of overall content activities. Effective Content Marketing helps everyone involved in the process (both internally and externally) work together to plan and execute Content Marketing activities.
Typically, a Content Marketing solution should help you:
Research and create content
Source and select third-party content
Schedule and automate content distribution
Measure published content effectiveness by type and channel
Notwithstanding all of the above, an effective Content Marketing solution should easily integrate with tools that are already being deployed by your team including social media channels, email marketing tools, and analytics. Through easy integration, a Content Marketing solution will ensure the syncing of data across channels and optimization of the team’s workflow.
The difference between B2B and B2C Content Marketing lies in the way these brands define their marketing objectives. A B2C buyer may have a more complicated customer journey which could require a greater frequency of piecemeal content, as opposed to the decision-maker targeted by a B2B company.
As a result, the Content Marketing strategy for both can be vastly different. B2B Content Marketing is typically oriented towards lead generation by distributing content to the defined target audience in order to attract, engage, and/or generate leads for the sales team, while also continuing to engage and retain past customers. In fact, according to an Accenture ‘On the Verge Report’ 61% of all B2B transactions start online, and 51% of customers turn to social media to do initial research.
B2C brands often create bite-sized content pieces to entertain and boost brand recall, while on the other hand, B2B brands prefer to use content that demonstrates thought leadership, subject matter expertise, or resolves customer pain points.
Content Marketing Institute (CMI) reported that B2B marketers primarily used Content Marketing to drive brand awareness, educate audiences, and build credibility. As a result, any Content Marketing software that is B2B-oriented will be designed to support those marketing objectives.
With the complexities involved in multiple pieces of content across multiple channels in various formats, the obvious immediate benefit of an effective Content Marketing Software is to offer a unified place for the whole marketing team to plan and execute the Content Marketing strategy, seamlessly. This enables integration of disparate systems, bringing in speed and efficiency, and supporting inter-team communication for better results.
Another big benefit is the measurability of Content Marketing results. By knowing how each piece of content performed based on its pre-defined objective (brand recall, engagement, lead generation) a marketer can accurately track effectiveness and measure RoI. He or she will also be able to optimize content types based on performance, weed out poor performers, and thereby improve RoI.
The answer to ‘Is my Content Marketing strategy working?’ should be answerable by the analytical insights which the Content Marketing solution provides.
A centralized method to track data across content, media and by objective will allow the marketer to identify the best performing topics and the actions which the audience takes after consuming the content. With the right Content Marketing solution, a marketing team’s Content Marketing initiatives can be mapped directly to revenue and ROI.
With all the data in one place, it becomes easier to conclude if videos are driving your best results, or whether more infographics need to be allocated into the content mix. Content marketing software can bring out the data that will help identify topics that resonate with the audience, rank high in search engines, and drive the most traffic to your landing pages. Marketers can, therefore, avoid the limitations of guesswork when it comes to content creation.
It’s not the best content that wins. It’s the best-promoted content that wins
Content marketing involves various stakeholders both within and outside a company. While using spreadsheets and emails for interaction may seem fast, it can often result in errors and miscommunication that can waylay the entire production process. A Content Marketing solution offers custom workflows that help standardize content creation and publishing processes at every stage, saving time and effort.
Most Content Marketing campaigns today are designed to deliver over more than one channel. This means creating a consistent experience across each one, from the website or blog to social media and more. An effective Content Marketing software will integrate with your required channels to enable quick publishing and in turn, bring in the results to a central hub.
Regardless of whether you are a B2C or B2B marketer, a Content Marketing Solution can help:
Offer a unified view of your content supply chain.
Give insights into how content is performing, and enable lead generation or revenue.
Provide a data-driven method to understand what type of content is performing and where.
Additionally, the fact that more businesses are opting for a Content Marketing solution indicates its effectiveness. According to a MartechAdvisor article, from 2018 to 2023 the global Content Marketing solution market is expected to enjoy a compound annual growth rate of 18.4% and is expected to surge to $9.59 billion in 2023 (from $4.12 billion in 2018).
The bottom line is literally the objective of a Content Marketing solution. How does Content Marketing – a key element in business marketing today – account for marketing attributed revenue?
Less than half of the respondents to a survey carried out by the Content Marketing Institute said that they measured the RoI of content. While the task may seem a challenging one, Content Marketing software tools can simplify the process of calculating content RoI.
The right Content Marketing software helps teams ensure that they are creating content that is generating measurable value for the company, while not wasting time gathering approvals, creating presentations and spreadsheets of data. This helps in utilizing the marketing budget in an optimal and efficient way.
Content Marketing software can help overcome several of the issues that occur due to poorly timed or under-utilized content. By offering unbiased visibility into content performance, marketers can repurpose content and curate more pieces that have a demonstrable preference amongst the target audience. It helps in delivering the right content to the right audience at the right time thereby improving customer/lead engagement.
Content Marketing takes away a lot of the manual tasks related to content planning, creation and publishing thereby allowing marketers to focus on more focused efforts to engage customers.
While working across departmental teams – in global enterprises particularly – consistency in messaging is another issue that can be managed more efficiently with the in-built workflows of a Content Marketing software.
Our job is not to create content. Our job is to change the world of the people who consume it.
Finally, as every content marketing strategist will tell you, sustained and long-term quality content is a must to make a market impact, and the right Content Marketing software can help keep the pace going.
Content marketing is a cross-industry activity, and therefore Content Marketing software is not limited to specific industries. While some Content Marketing software may be tailored to certain industries – for example, retail-specific Content Marketing software – most can be adapted across industries with little or no loss.
It is interesting to note that while Content Marketing software may seem like an obvious marketing tool, the truth is that content is crucial to the customer acquisition process. In addition to marketing teams, such as those in B2B organizations that need to generate, nurture and supply leads, a Content Marketing solution can be of tremendous benefit to the sales team as well.
Sales teams often stay top-of-mind of their prospective leads by sending content in the form of cases or papers which demonstrate their effectiveness. As a result, Content Marketing software can be of benefit to the sales team and third-party vendors in addition to the Content Marketing team.
Content Marketing activity can be handled within the company or can be outsourced to Marketing Agencies. Even those agencies will be the primary users of Content Marketing Software.
Workflows that enable approvals, and get different users working together and collaborating on schedule.
Enabling users to publish content to different channels, such as social media or websites, sometimes through integrations.
Two-way seamless communication with multiple social channels and digital channels including blog, website, email, and third-party advertising tools.
Content Marketing software integration with social media management tools, marketing automation software, email marketing, CRM, social media tools, and analytics software.
Calendar control and queueing often help teams stay ahead of their content needs. Check to see if your Content Marketing solution allows you to sort, tag, assign and pause content flexibly.
A publishing feature, auto-scheduling enables users to schedule posts and coordinate content releases.
A library of templates that can be customized by the content team.
Access to sales-related content which can be either downloaded and emailed or delivered to a prospect by the sales team within the system.
Reporting features that allow business users to have control over their reporting with drill-down and exporting capabilities.
Artificial intelligence is helping businesses maneuver through the chaos by analyzing user data and helping marketers make sense of their customer intent. With Content Marketing getting more challenging every day, thanks to the huge proliferation of various media types (think blog, tweets, grams, and videos – both short and long), AI can often help pinpoint the right type of content for the right person on the media they prefer.
Predictive and prescriptive analytics are AI-driven algorithms that enable retail marketers to deliver follow-up messages and tailored offers to abandoned shopping carts online. Shoppers are targeted with highly personalized content around their shopping preferences and offered ideas and choices to help convert them into buyers. Some brands even customize what a customer sees on their website home page based on their past interaction with the brand. AI enables this level of personalized marketing and the right Content Marketing solution can help you leverage its capabilities.
Artificial Intelligence also helps marketers create relevant content on their Content Marketing software for their customer audiences at every stage of the marketing funnel. Using the information offered by an AI-driven algorithm, marketers can use a Content Marketing tool to create or curate content that is relevant to their immediate needs, raising engagement levels and pushing RoI.
According to Peter Loibl of the Content Marketing Institute, artificial intelligence will likely be used to help with day-to-day minutia. He continues to predict that 2020 will be the year where marketers really begin figuring out how to leverage AI to complement organic content creation.
It is essential to consider whether a business has global or local considerations to take into account. Companies that create content across geographies would need multilingual support as an essential component.
Content Marketing Software can come in various sizes, depending on the size of the company, it is good to choose the software that best meets the company’s needs. Enterprise companies would require enterprise-level features like scale, performance, multi-channel support, security, collaboration, etc. Similarly, some content marketing software would be more suitable for specific verticals like Retail, E-Commerce, so consideration can be given to the specific industry segment the software supports. Specifically, the template support and content library if it is more tailored for specific industry segments.
The choice of a channel is determined by the content strategy of the company. Some might want to focus only on email vis-a-vis some wanting to strategize social media content. The choice of the software will depend on their strength of support for that channel. Large companies that have a multi-channel approach might choose software which has multi-channel support.
Content Marketing is never a standalone process. It intertwines with many of the marketing processes and hence would need integration with tools like Marketing Automation, CRM, Social Media Marketing. The right Content Marketing solution will need to provide out of box integrations and connectors which save time to integrate or the integration hooks
Since Content Marketing Software is used extensively by marketers and agencies, ease of use plays a key role in selecting the software. It should be easy to learn, customize and use the software.
We covered some of the things a good Content Marketing solution can do.
While the ideal Content Marketing software addresses all of your requirements, some may lack the key features you need. As also mentioned earlier, the software you pick will often vary based on your specific needs and the results you are hoping to achieve.
It’s also important to know that Content Marketing Software should not be confused with Marketing Automation Platforms which are distribution software; which mainly amplify content reach while measuring impact. Marketing automation solutions tend to focus more on lead generation and management, while Content Marketing software is primarily content-oriented.
Content Marketing Software is also not to be confused with Content Management Systems (CMS) though they both allow multiple users to create and edit digital content through collaboration. A CMS is mainly used to handle website content creation and publishing.
We’ve talked about the RoI of a Content Marketing solution earlier, but let’s break it down to understand whether investing in this kind of a long-term solution can help generate positive RoI for your brand or business.
With content saturating the Internet, getting and holding your customers’ limited attention isn’t as easy as it used to be. A programmatic solution and data-driven method to demonstrate content effectiveness can help save time (and money on promotions) on content that just does not appeal to your target audience.
Content Marketing software can also help get more juice out of your best pieces of content. While you may already be repurposing your content for various media, a Content Marketing solution can make that result apparent to everyone involved, generating more ideas around suitable formats and key messages that are clicking.
Finally, a Content Marketing solution can help teams with the workflow development of content which can often be overwhelming. This, in turn, can help marketers use their time to focus on core marketing activities.
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Digital Content Experience Platform for Marketers
Uberflip is an online content experience software that enables digital marketers to create digital experiences with content for every stage of the buyer journey.
Vendor: Uberflip
Founded: 2012
Company Size: 101-250
HQ Location: 370 Dufferin St, Toronto, ON M6K 1Z8, Canada
Financials: SERIES A
Outgrow.co | Interactive Quizzes | Interactive Calculators
Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.
Vendor: Outgrow
Company Size: 11-50
HQ Location: 401 Park Avenue, New York, NY 10016, US
Financials: PRIVATE
Interactive Content to Drive Engagement and Awareness
Ion is a Content Marketing tool that encourages users to actively engage with the content, thereby increasing brand awareness. It keeps the audience engaged for longer periods of time and provides better value in order to increase brand recognition and positive perception. It boosts engagement and awareness, improves lead generation, and boosts revenue velocity and efficiency.
Vendor: Rock Content
Company Size: 51-100
HQ Location: 50 Milk Street, 16th Floor, Boston, MA 02109, US
Financials: M&A
URL Shortener, Custom Branded URLs, API & Link Management
Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links.
Vendor: Bit Ly
Founded: 2008
Company Size: 51-100
HQ Location: 139 5th Avenue, 5th Floor New York, NY 10010
Financials: SERIES C
Content Marketing Platform + Talent Network
ClearVoice is a content marketing platform that helps to create content with freelancers, manages unlimited clients, campaigns, content, as well as in-house or freelance teams in one place. It helps to acquire customers and improve digital and social presence.
Vendor: ClearVoice
HQ Location: 515 E Grant St, Phoenix, AZ 85004, US
Create Quizzes & Surveys That Get Better Results
Opinion stage is an interactive content creation platform that offers more engagement, leads, revenue and insights. It is suited for businesses looking to provide interactive customer experience that converts traffic to measure business growth.
Vendor: Opinion Stage
Company Size: 1-10
HQ Location: Tel Aviv, Israel 100011, IL
Financials: PRIVATE
Content Discovery and Native Advertising
Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.
Vendor: Taboola
Founded: 2007
Company Size: 251-500
HQ Location: 16 Madison Square West, 7th fl., New York, NY, 10010
Financials: PRIVATE
The fastest way to find and share content gold
Curata is a content curation software and content marketing platform for marketing teams and business owners to enhance their content marketing strategy, to generate more leads and revenues.
Vendor: Curata
Founded: 2007
Company Size: 11-50
HQ Location: 92 Montvale Avenue, Suite 2500, Stoneham, MA 02180
Financials: PRIVATE
The Leading Recommendation Platform for the Open Web
Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.
Vendor: Outbrain
Founded: 2006
Company Size: 501-1000
HQ Location: 111 W 19th St, 3th floor, New York, 10011, US
Financials: PRIVATE
Produce content that stands out
Foleon is a Content Marketing Software. Foleon is an online creative platform for quickly producing sales and marketing collateral that's visually immersive, measurable, and proven to keep readers engaged. It empowers organizations to replace all their PDFs and printed communication assets with responsive, media-rich web publications.
Vendor: Foleon
Company Size: 51-100
HQ Location: John M. Keynesplein 12-46 , Amsterdam, NH 1066 EP, NL
Financials: SERIES C
Marketing software platform helping marketing teams to grow brand recognition and generate more sales
Percolate (now a part of Seismic), is a Content Marketing Platform for Enterprises. It can be used by Marketing teams across industries such as Retail, PR & Communications, Financial Services & Insurance, and Healthcare.
Vendor: Percolate
Founded: 2011
Company Size: 101-250
HQ Location: 107 Grand St, New York, NY 10013, USA
Financials: SERIES D
Oracle | Integrated Cloud Applications and Platform Services
Vendor: Oracle
Founded: 1977
Company Size: 10001+
HQ Location: 500 Oracle Parkway Redwood Shores, CA 94065
Financials: IPO
SEO Software that drives search traffic
Clearscope is the best-in-class SEO content optimization platform that drives search traffic. The streamlined tools simplify SEO writing to create first-rate content that ranks. It helps the digital marketing teams and enterprises to optimize the content and increase organic traffic.
Vendor: Clearscope
Company Size: 1-10
HQ Location: 25 Taylor St, San Francisco, California US
Financials: PRIVATE
Promote your blog, news, and RSS content to increase revenue from website traffic
Vendor: FeedOtter
Company Size: 1-10
HQ Location: Midwestern US
Financials: PRIVATE
Sales Engagement and Automation Software
Mailshake is a sales engagement and automation platform that helps with more conversations, qualify more leads, and close more deals through phone, email, and social media. It helps to increase sales and revenue and acquire customers.
Vendor: Mailshake
Founded: 2015
Company Size: 1-10
HQ Location: 1920 E. Riverside Dr Suite A120-116 Austin, TX 78741.
Financials: PRIVATE
ContentStudio - Discovery, Curation & Social Media Management ...
Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently
Vendor: ContentStudio
Company Size: 1-10
HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE
Financials: PRIVATE
Tool to accelerate company’s growth in various digital avenues.
Rankz is an advanced suite of content marketing tools that unleashes the potential of marketing teams, empowering global organizations to plan, collaborate, and create exceptional campaigns and content at scale. It creates content tracking and content marketing tools for businesses, to ensure they never go unnoticed. It helps to improve ROI and acquire customers.
Vendor: Rankz
Company Size: 1-10
HQ Location: 1201, Viola Alba, Nahar Amrit Shakti, Mumbai, Maharashtra 400072, IN
Financials: PRIVATE
The Smartest Influencer Marketing Platform | Upfluence
Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.
Vendor: Upfluence
Company Size: 51-100
HQ Location: 381 Broadway, New York, 10013, US
Financials: SERIES A
Web analytics service that provides statistics and basic analytical tools
Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.
Vendor: Google
Company Size: 10,001+
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Financials: SERIES A
Email Signature and Tracking
Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.
Vendor: Opensense
Company Size: 11-50
HQ Location: 855 Brannan St, San Francisco, California 94103, US
Financials: SEED
MavSocial: Social Media Management Tool
MavSocial social media management platform used by marketers, businesses, and agencies to streamline their social media activities. It helps to improve digital and social presence and improve visibility.
Vendor: Mavsocial
Founded: 2010
Company Size: 51-100
HQ Location: San Francisco, CA
Financials: SEED
Online visibility management and content marketing SaaS platform
Semrush is a leading online visibility management software-as-a-service platform usable in eCommerce for enabling online sales and Enterprises with customer data with more than 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms. Semrush is a critical solution for all companies that are serious about online presence.
Vendor: Semrush
Founded: 2008
Company Size: 501-1000
HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199
Financials: PRIVATE
Live Center - Norkon
Live Center is a live blogging solution that gives complete control over live blogs, to publish breaking news and content. It is designed to provide professional bloggers, journalists, news agencies, and various media outlets. It helps to save valuable time, more page views, easy integration, complete control of design, and increase ad revenue.
Vendor: Norkon Computing Systems
Company Size: 11-50
HQ Location: Norkon Computing Systems AS, Christian Krohgs gate 16, Oslo, 0186, NO
Financials: PRIVATE
Enable org to build own content with brand templates
marq (formerly Lucidpress) is a brand templating platform designed to help brand marketers create on-brand content and enhance their customer base.
Vendor: marq
Founded: 2009
Company Size: 51-100
HQ Location: 10355 south jordan gateway Ste. 100, South jordan, UT 84095
Financials: PRIVATE
