Oracle Marketing Cloud Overview

Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Use Cases

Customers recommend Engagement Management, Content Management, Campaign Management, as the business use cases that they have been most satisfied with while using Oracle Marketing Cloud.

Other use cases:

  • Communication Management
  • Workflow Management
  • Social Media Management
  • Digital Marketing
  • Account Management
  • Loyalty Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Marketing Cloud.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Marketing Cloud works with different mediums / channels such as E-Mail.

Oracle Marketing Cloud's features include Personalization, Landing Page, Dashboard, etc. and Oracle Marketing Cloud support capabilities include AI Powered, Email Support, Chat Support, etc. also Oracle Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together...." Peer review by Paul Higgins, Marketing Director, TalkTalk Business

Peer review evidence (same sources as the product rating summary)

"...One of the great things about our Oracle Marketing Cloud platform is that we can easily test different elements and content combinations to see what our readers find most engaging...." Peer review by Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra
"...We ve seen a 60% lift in asset downloads from our Oracle Content Marketing solution...." Peer review by Sherrie Mersdorf, Marketing Operations Team Lead, Cvent
"...It s part of the Oracle Marketing Cloud considered best-in-class lead management, campaign management, and sales tools...." Adext vs the competition: Platform Reviews

Oracle Marketing Cloud, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Oracle Marketing Cloud is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Oracle Marketing Cloud Customer wins, Customer success stories, Case studies

What benefits does Oracle Marketing Cloud offer for Engagement Management?

Why is Oracle Marketing Cloud the best choice for Content Management?

How does Oracle Marketing Cloud facilitate Campaign Management?

How efficiently Does Oracle Marketing Cloud manage your Communication Management?

How can Oracle Marketing Cloud enhance your Workflow Management process?

11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

Metropolitan Transport Authority (ATM) of Barcelona - Transportation - Large

Oracle AI Database@AWS Now Available in Spain

Barcelona, Spain

Oracle and AWS have launched Oracle AI Database@AWS in Spain, enabling organizations like the Metropolitan Transport Authority of Barcelona and Helvetia Caser to migrate workloads to Oracle's AI-enab...led databases. This offering allows customers to leverage Oracle's AI capabilities alongside AWS's analytics services, facilitating AI innovation and operational efficiency improvements.

Read on →
 

Lightpath - Telecommunications - Large

Lightpath Monetizes Digital Services and Powers AI-Driven Innovation with Oracle

New York, USA

Lightpath is leveraging Oracle Communications solutions and Oracle Fusion Cloud Applications to automate billing processes and enhance service delivery. By adopting Oracle Cloud Scale Billing and Ora...cle Unified Assurance, Lightpath aims to improve operational efficiency and accelerate time-to-market for new services. The integration of AI-driven insights will further optimize finance and supply chain operations.

Read on →
 

U.S. Office of Personnel Management - Government - Very Large

Oracle (ORCL) Lands $395.8 Million Federal HR Deal And Expands In ...

Washington D.C., USA

Oracle secured a $395.8 million contract with the U.S. Office of Personnel Management to provide an AI-powered HR cloud platform, consolidating over 100 federal HR systems onto Oracle's cloud environ...ment. This highlights Oracle's growing influence in public sector software and its ability to manage large-scale, mission-critical workloads.

Read on →

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours a year. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

Read more →

Zebra Technologies - Consumer Electronics - Large

Lincolnshire, USA

Oracle Cloud helped Zebra Technologies improve its sales order process. Zebra moved its sales apps and data to Oracle Cloud to boost order speed and accuracy. The company launched a one-stop online s...hop for 10,000+ channel partners. Oracle Commerce and CPQ let partners configure complex quotes and access real-time sales data. Zebra now sees fewer support calls and enjoys zero downtime. IT staff can focus on insights, not database admin.

Read more →

Yamaichi Electronics USA - Manufacturing - Medium

San Jose, USA

Yamaichi Electronics USA replaced manual processes with Oracle Fusion Cloud ERP and SCM. The company eliminated legacy systems and Excel-based workflows. Now, it manages manufacturing, supply chain, ...procurement, and accounting on Oracle Cloud. This change improved visibility, automation, and on-time delivery. Leadership gained real-time insights into revenue, margins, and inventory, supporting better decisions and business growth.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Marketing Cloud

What is Oracle Marketing Cloud used for?

Oracle Marketing Cloud is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Campaign Management .

What are the top features of Oracle Marketing Cloud?

Personalization, Landing page and Dashboard are some of the top features of Oracle Marketing Cloud.

Who uses Oracle Marketing Cloud?

Oracle Marketing Cloud is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Oracle Marketing Cloud alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Oracle Marketing Cloud.

Where is Oracle Marketing Cloud located?

Oracle Marketing Cloud is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Marketing Cloud for engagement management and content management

Oracle Marketing Cloud Competitors

Oracle Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)

Oracle Marketing Cloud Integrations

Oracle Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Oracle Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Marketing Cloud

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Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

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Financials

IPO