Oracle Marketing Cloud Overview

Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Use Cases

Customers recommend Engagement Management, Content Management, Campaign Management, as the business use cases that they have been most satisfied with while using Oracle Marketing Cloud.

Other use cases:

  • Communication Management
  • Workflow Management
  • Social Media Management
  • Digital Marketing
  • Account Management
  • Loyalty Management
  • Generation Of New Leads
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Marketing Cloud.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
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Oracle Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Marketing Cloud works with different mediums / channels such as E-Mail.

Oracle Marketing Cloud's features include Personalization, Landing Page, Dashboard, etc. and Oracle Marketing Cloud support capabilities include AI Powered, Email Support, Chat Support, etc. also Oracle Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This solution enables users to plan, produce, and deliver engaging content across multiple personas and channels throughout the customer life cycle...." Peer review

Oracle Marketing Cloud, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Oracle Marketing Cloud is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Oracle Marketing Cloud Use Cases

How efficiently Does Oracle Marketing Cloud manage your Engagement Management?

How efficiently Does Oracle Marketing Cloud manage your Content Management?

What solutions does Oracle Marketing Cloud provide for Campaign Management?

What solutions does Oracle Marketing Cloud provide for Communication Management?

What makes Oracle Marketing Cloud ideal for Workflow Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Frequently Asked Questions(FAQ)

for Oracle Marketing Cloud

What is Oracle Marketing Cloud used for?

Oracle Marketing Cloud is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Campaign Management .

What are the top features of Oracle Marketing Cloud?

Personalization, Landing page and Dashboard are some of the top features of Oracle Marketing Cloud.

Who uses Oracle Marketing Cloud?

Oracle Marketing Cloud is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Oracle Marketing Cloud alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Oracle Marketing Cloud.

Where is Oracle Marketing Cloud located?

Oracle Marketing Cloud is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Marketing Cloud for engagement management and content management

Oracle Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)

Oracle Marketing Cloud Integrations

Oracle Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)

Software Failure Risk Guidance

?

for Oracle Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Marketing Cloud

Oracle Corporation News

Partnership

Oracle to Offer Googles Gemini Models to Customers, Accelerating Enterprises Agentic AI Journeys

Oracle and Google Cloud have expanded their partnership to integrate Google's Gemini AI models into Oracle Cloud Infrastructure (OCI) Generative AI service. This collaboration allows Oracle customers to utilize advanced AI capabilities for various enterprise applications, including finance, HR, and marketing, enhancing workflow automation and AI agent deployment.

Product

Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio

Oracle has integrated OpenAI's GPT-5 across its database and cloud applications, including Oracle Fusion Cloud Applications and Oracle NetSuite. This deployment allows customers to leverage advanced AI capabilities for enhanced coding, reasoning, and business insights. The integration aims to improve productivity and decision-making through sophisticated AI-driven processes.

Awards

Celent Recognizes Oracle for Excellence in Digital Banking Platforms

Oracle Financial Services has been recognized by Celent as a leader in digital banking platforms, earning the Luminary designation in corporate digital banking and multiple XCelent Awards for retail and SMB banking. This recognition highlights Oracle's innovation in scalable, secure digital banking solutions across various regions, reinforcing its leadership in the financial services industry.

Partnership

Lighthouse Now Available on Oracle Cloud Marketplace

Lighthouse's platform suite is now available on Oracle Cloud Marketplace, integrating with Oracle's OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration allows hoteliers to access real-time data and insights, enhancing revenue management. The deployment on Oracle Cloud Infrastructure (OCI) offers streamlined data flow and operational efficiency for hotels globally.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO