Google Analytics Overview
This is a summary of the comprehensive capabilities and benefits of Google Analytics based on over 139168 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Analytics, Adobe Analytics, MonsterInsights, Google Analytics 360, Kissmetrics, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Analytics is right for your needs? Our Cuspera AI engine can evaluate how Google Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Analytics supports business activities such as:
- Social Media Management
- Advertisement
- Engagement Management
- Campaign Management
- Communication Management
Google Analytics can help you with many business goals, such as Acquire Customers, Improve ROI, Enhance Customer Relationships, Increase Sales & Revenue, Improve Digital And Social Presence, etc. It can help manage these activities if you use Social Media and Website for these needs. As a solution, Google Analytics's capabilities include Dashboard, SEO, SEM, etc.
Google Analytics Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. " - Christian Ordaz
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Analytics solved their Digital Analytics needs. Cuspera uses 139168 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Google Analytics.
Use Cases
Peers recommend Social Media Management , Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Google Analytics.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media and Website |
3.56/5 ★ |
"...You will miss out on valuable reporting from Analytics if if wait too long to install on your site...." Peer review by Joseph C., Information Technology and Services |
| social media analytics |
3.39/5 ★ |
"...I can setup conversions, goals for my website and also analyze which social platform is bringing more users to our site...." Peer review by Rohit Sharma, Information Services |
| scheduling post to social media |
4.75/5 ★ |
"...I am finding when is the best time to post on social media to get the most traffic to my site...." Peer review by Gil G, Using google analytics to drive viewers to yuur site |
| monitoring social media |
4.85/5 ★ |
"...Tracking of social media ROI (different campaigns all in one single dashboard)...." Peer review by Mehdi Aherraki, General Manager, iDESIGN Maroc |
| engaging on social media |
4.96/5 ★ |
"...These two tools allow you to schedule all of your social media posts through a single platform...." Top 10 tools for digital marketing |
| managing social media account |
4.92/5 ★ |
"...Management of graphics and statistics, Vision of unique users of each social account or website to which you want to follow up or establish an analysis of the progress of a marketing strategy Management of graphics and statistics, Vision of unique users of each social account or website to which you want to follow up or establish an analysis of the progress of a marketing strategy..." Peer review by Rocelin Coa Flores, Accounting |
| Advertisement with Website and Social Media |
4.13/5 ★ |
"...It is really helpful in give me a better insight in the traffic (ads) on my company's site...." Peer review by Simone V, Simone |
| Engagement Management with Website |
4.79/5 ★ |
"...The data that analytics provides allows us to accurately make business decisions based on how users are interacting with our website...." Peer review by Verified Reviewer, Entertainment |
| engaging and following up |
4.82/5 ★ |
"...It gives you an insight into traffic, users, engagement, time on site and much more...." Peer review by Verified Reviewer, Marketing and Advertising |
| engaging with scheduling & cadence |
1.91/5 ★ |
"...Effective monitoring of your marketing performance data requires a regular cadence of asking and then answering the same questions at regular time intervals; at minimum monthly. ..." 12 Questions You Should Ask Google Analytics Every Month |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media and Website |
3.56/5 ★ |
"...You will miss out on valuable reporting from Analytics if if wait too long to install on your site...." Peer review by Joseph C., Information Technology and Services |
|
| social media analytics |
3.56/5 ★ |
| scheduling post to social media |
3.56/5 ★ |
| monitoring social media |
3.56/5 ★ |
| engaging on social media |
3.56/5 ★ |
| managing social media account |
3.56/5 ★ |
| Advertisement with Website and Social Media |
4.13/5 ★ |
"...It is really helpful in give me a better insight in the traffic (ads) on my company's site...." Peer review by Simone V, Simone |
|
| Engagement Management with Website |
4.79/5 ★ |
"...The data that analytics provides allows us to accurately make business decisions based on how users are interacting with our website...." Peer review by Verified Reviewer, Entertainment |
|
| engaging and following up |
4.79/5 ★ |
| engaging with scheduling & cadence |
4.79/5 ★ |
89+ more Business Use Cases
Our AI advisor, Wyz, harnessed 139168 insights from peers and experts to help you assess how these Google Analytics use cases fit your Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz |
|
|
The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions. Not only are our marketing decisions well-informed, but our digital content is driven by user experience and engagement. We’re looking to the future with enthusia...sm and optimism. |
|
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Christian Ordaz Head of Marketing Claro Shop |
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz |
|
Ashleigh Bunn Director of Digital Analytics American Cancer Society |
The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions. Not only are our marketing decisions well-informed, but our digital content is driven by user experience and engagement. We’re looking to the future with enthusia...sm and optimism. |
|
Mona Ataya CEO and Founder Mumzworld |
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya |
Frequently Asked Questions(FAQ)
for Google Analytics
What is Google Analytics?
What is Google Analytics used for?
What are the top features of Google Analytics?
Who uses Google Analytics?
What are Google Analytics alternatives?
Where is Google Analytics located?
Popular Business Setting
for Google Analytics
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Computer Software
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Google Analytics to Acquire customers and Improve ROI
Google Analytics Alternatives
Peer and Expert Opinion on Features
for Google Analytics
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (3172) |
| SEO | Read Reviews (2583) |
| SEM | Read Reviews (1497) |
| Widgets | Read Reviews (1125) |
| Personalization | Read Reviews (799) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (3172) |
| SEO | Read Reviews (2583) |
| SEM | Read Reviews (1497) |
| Widgets | Read Reviews (1125) |
| Personalization | Read Reviews (799) |
IT and Other Capabilities
for Google Analytics
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10942) |
| Data Export | Read Reviews (4275) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10942) |
| Data Export | Read Reviews (4275) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (383) |
| Phone Support | Read Reviews (279) |
| Email Support | Read Reviews (237) |
| 24/7 Support | Read Reviews (2764) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (383) |
| Phone Support | Read Reviews (279) |
| Email Support | Read Reviews (237) |
| 24/7 Support | Read Reviews (2764) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
Software Failure Risk Guidance
?for Google Analytics
Overall Risk Meter
Top Failure Risks for Google Analytics
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
Get a personalised risk report for Google Analytics
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Google Analytics may get in touch with you regarding your request.
Request Custom Quote
Google will get in touch with you regarding your request.