Digital operations of a company that adopt omnichannel strategy generate large volumes of data. Digital Analytics involves collection, measurement and analysis of all these digital data. Companies generate data from various sources like social media marketing, email, and marketing automation, search engine optimization, retargeting campaigns, digital advertising campaigns, and mobile apps. Companies get insight about how their customers are using their online offerings.
Learn why Digital Analytics is important for businesses and how to choose the right Digital Analytics software.
Visitor analytics is a digital analytics platform used to get detailed statistics on the visitors and watch their behavior in real-time. It helps to launch new products and acquire customers.
Visitor Analytics can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on the website traffic, user behavior, auto-chat, feedback analytics, SEO check, and integration to ads.
Highlights
Top Processes : Advertisement,Engagement management,Social media management
Klipfolio is a Business dashboard and analytics software for building powerful real-time business dashboards for the team and the clients on web browsers, TV monitors and mobile devices. Data helps people achieve their goals and data-driven decisions can be made confidently and accurately with the help of business intelligence.
Klipfolio is a cloud app for creating dashboards, reports, and performing visual analysis. It helps to stay in control of the business by providing visibility of the most important data and metrics from anywhere and anytime.
Klipfolio offers tools like PowerMetics or Klips to visualize, track, and share the data that’s most important for the business. It helps to decide which works best depending on the data and how to present, process, and learn from it.
Testimonials
We’ve grown by over 300% since using Klipfolio, and the decisions that led to this growth have come from data displayed on Klipfolio.
Marcus Taylor
Founder and CEO
Venture Harbour
Highlights
Top Processes : Social media management,Social media analytics,Helpdesk management
Top Features : Dashboard,Templates,Personalization
Vendor: Klipfolio
Founded: 2001
Company Size: 51-100
HQ Location: Suite 300-111 , Albert Street, Ottawa, Ontario K1P1A5
Google Analytics is a web analytics service which provides tools and solutions to allow business measure advertising ROI, and analyse data from various social networking sites and applications to take business decisions.
It is a web analaytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.
Key features of Google Analytics are: enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allows to follow the path taken by visitors in their interaction with customers; and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.
Highlights
Top Processes : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM
Vendor: Google
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
SharpCloud is a decision empowerment software that helps to create interactive roadmaps, collaborate with data, and communicate engaging visual stories. It helps to bring data to life, highlighting interdependencies and empowering to make smarter business decisions.
SharpCloud helps to understand priorities and analyze the data with views that help to filter out the noise and focus on answering crucial strategic business questions. Provides insight into any business case with customizable and interactive views. Creates views that everyone can understand and start collaborating with other stakeholders and more.
Some of its features include building visual stories that enhance roadmaps and decision-making, exploring data relationships, customizing every element of the story to suit the needs, collaborators suggesting new story items, ideas, and feedback in real-time and from any device, discussing ideas with comments and so on.
Highlights
Top Processes : Engagement management,Collaboration,Engaging and following up
GoSquared: Award-winning Web Analytics and Live Chat software
Gosquared is a digital analytics platform. It offers real-time website analytics which help to grow business. It helps to improve digital and social presence and also enhance customer relationships.
Gosquared Analytics analyzes visitor behavior across sites and apps to evaluate and improve the performance of marketing and make smarter marketing decisions.
It provides intuitive dashboards that work across multiple devices to monitor all key web metrics. Data from website visitors is anonymised by default. It is GDPR compliant. It provides dail email reports with all key metrics.
Highlights
Top Processes : Engagement management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Capture website
Vendor: Gosquared
Founded: 2006
Company Size: 1-10
HQ Location: WeWork 145 City Road London United Kingdom EC1V 1AZ
Deliver more perfect software and optimize your entire software stack
New Relic is a cloud-based platform that gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments. It helps to find and fix problems faster, build high-performing DevOps teams, and deliver delightful experiences for the customers.
It is a full-stack data analysis platform for all the software metrics, events, and logs with a connected, real-time view of all the operational data in one place to respond faster, optimize better, and build more perfect software. It also helps to instantly detect, diagnose, and resolve issues before customers notice and respond to incidents faster.
Some of its features include troubleshooting and optimizing the apps and systems in just a few clicks, Detecting, understanding, and resolving problems Faster, technical support from instrumentation to incident response, On-demand video training, and more.
Highlights
Top Processes : Helpdesk management,Communication management,Collaboration
Top Features : Alerts: popups & Notifications,Dashboard,Widgets
Vendor: New Relic
Company Size: Crunchbase
HQ Location: 188 Spear St., Suite 1000 San Francisco, CA USA 94105
Anodot is an AI-driven Business Monitoring tool that empowers businesses to safeguard their revenues and costs, digital partners, and audience journey, experience and engagement. It helps to improve customer experience, reduce operational costs and protect and increase revenue.
By leveraging AI to constantly monitor and correlate business performance, Anodot identifies revenue-critical issues before impacting the usage, conversions, retention, and revenues. It leverages autonomous network monitoring providing real-time alerts and forecasts. Also, monitors the cost and
payment data ecosystems to surface potential issues and catch missing revenue in real-time.
Some of its features include tracking every business parameter, Forecast business growth
and demand, Real-time cost alert and forecasting, Comprehensive monitoring and correlation enabling the fastest possible detection and root cause investigation and so on.
Highlights
Top Processes : Forecasting,Engagement management,Products & pricelist management
Top Features : Alerts: popups & Notifications,Dashboard
Vendor: Anodot
Company Size: Crunchbase
HQ Location: 20130 Lakeview Center Plaza Suite 400 Ashburn, Virginia 20147
Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.
Siteimprove is a cloud-based software designed for small as well as growing marketing teams to help execute digital marketing strategy. The tool offers a comprehensive platform to help improve digital presence.
With plug-and-play integrations to leading content management systems, this product suite offers accessibility tools, SEO, web analytics, control and transparency over personal data, quality assurance for digital content, optimization of paid search, and web performance management. Also, the suite offers features like customizable dashboards, policy management, response monitoring, integrations with plugin, extensions and custom APIs, and automated reporting.
The software runs an automated check and flags any errors or inconsistencies across the webpages, providing recommendations to the teams. It has an inbuilt metric called Digital Certainty Index (DCI) which helps the organizations track the quality of their website.
Highlights
Top Processes : Content management,Helpdesk management,Training & onboarding
Top Features : SEO,Dashboard,Personalization
Vendor: Siteimprove
Founded: 2003
Company Size: 51-100
HQ Location: Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark
The open observability platform. Open source analytics & monitoring solution for every database
Grafana is an open source visualization and analytics platform that unifies data sets across the company into an interactive diagnostic workspace. Grafana is built on a plug-in architecture that allows interaction with the underlying data sources without creating data copies.
Grafana allows querying, visualizing, alerting on and understanding the metrics no matter where they are stored. Create, explore, and share beautiful dashboards with the team and foster a data-driven culture. Its composable observability platform integrates metrics, traces, and logs with Grafana. Leverage the best open source observability software—including Prometheus, Loki, and Tempo—without the overhead of installing, maintaining, and scaling your observability stack.
Grafana’s key features include fast and flexible visualizations that allow visualizing the data as required, Connect the tools and the teams with Grafana plugins, create, manage, and silence all of the alerts within one simple UI, rename, summarize, combine, and perform calculations across different queries and data sources and more.
Highlights
Top Processes : Collaboration,Funnel analysis,Generation of new leads
Top Features : Dashboard,Alerts: popups & Notifications,Widgets
StatCounter is a web analytics platform that helps to track, analyze, and understand the visitors for good decision making. It helps to acquire customers and increase sales and revenue.
StatCounter watches the entire customer journey through the website which helps to detect the visitor problem that is missed with regular analytics. It helps to detect their location, IP address, browser, system stats, number of visits, and much more.
It also Identifies sales leads, return visitors, click fraudsters, nuisance visitors, and bots from the forensic level of detail available for each visitor.
Highlights
Top Processes : Social media management,Advertisement,Campaign management
Digital Analytics is now a key part of the digital marketing strategy of a company. With many organizations adopting digital transformation and almost every business having an online presence in some form or the other, digital marketing is gaining traction in leaps and bounds. Digital operations of a company now cover many aspects, companies adopt the omnichannel strategy and a very high volume of data gets generated from all these activities. These now include social media marketing, email, and marketing automation, search engine optimization, retargeting campaigns, digital advertising campaigns, and mobile apps. Digital analytics includes the collection, measurement, and analysis of all of these digital data. This data includes how users reach and behave on websites, mobile sites, and mobile apps, giving companies information on how they are being discovered online and how customers are using their online offerings.
Digital Analytics focuses on connecting points between customer and business properties and includes traffic metrics and campaign performance to assess a company’s marketing effectiveness.
Both digital analytics and business analytics help companies improve their decision-making processes. However, Digital Analytics focuses on web, and mobile performance and user data (or the customer interactions) while Business Intelligence focuses on the operational metrics (processes and stakeholder interactions) to optimize business functionality.
What is Digital Analytics Software?
The software that is used to track website and mobile app users is known as Digital Analytics software. Today’s marketing data is so extensive that multiple marketing tools are often used to give business teams an overall view of what’s happening on their digital platforms and customer interactions. Digital Analytics software helps bring together a number of data sources for the marketing team in one place.
Digital Analytics software helps businesses to first collect data, and then process it based on defined metrics and goals. To do this, Digital Analytics software captures data on web and mobile traffic such as visits, session lengths, unique visitors, page entries and exits, and behavioral funnels. It also provides visualization of this data for consumers to interpret.
Digital Analytics software consolidates campaign, website and on-page data into one interface for the business users to gain insight into how their online properties are performing. Digital Analytics software also enables business users such as marketing teams to plan their online communication and test page interfaces based on performance results. It is a critical tool for businesses that wish to establish a data-driven marketing strategy in all their online interactions.
4 Key Benefits of Digital Analytics Software
Digital Analytics software brings together data to answer questions on how campaigns or digital properties are performing. By analyzing the data collected by the Digital Analytics software, business users can make fact-based decisions that can increase revenue or reduce cost.
Let’s take a closer look at some of the ways this is done.
Campaign Optimization
Digital Analytics software ties together offsite campaigns with on-page performance, giving an accurate view of individual campaign performance, with drill-down capabilities. Digital Analytics software brings together metrics such as which devices users browsed on, and which geography performed better, and how the campaign performed compared to last month or last year. With this information, marketing teams can make key changes in their campaigns for better results.
Some do consider Conversion Rate Optimization (CRO) tools also under web analytics as they help in measurement of web metrics. It is common to find such CRO tools under the web analytics software list.
Insight into the Customer Journey
Digital Analytics software provides businesses insights into what customers do when they come across a brand online. By providing information on the path a customer travels from the initial touchpoint to buying or connecting with an offering, businesses can find ways to improve and shorten the customer journey, impacting the bottom line.
Single View of Campaign Performance
Digital Analytics software also provides a birds-eye view on which campaigns have driven the most (or the least) traffic to the website. This helps marketing people understand which messages resonate with their audience and experiment with similar campaign messages to improve traffic. They can also easily identify and switch off any low-performing campaigns.
Improve Online Performance
Using Digital Analytics software, marketing teams are also able to see which of their landing pages (where the customer first reached their online properties) performed well and which lost customers. This information helps teams know where improvements need to be made on their websites, or mobile apps, in order to impact conversion rates.
Which industries use Digital Analytics Software?
Digital Analytics has grown from being used primarily by e-commerce websites, to virtually all industries with a digital or mobile presence. This includes big players such as retailers, FMCG companies, all the way down to small boutiques and start-ups which are looking for data on what their customers are doing.
Who are the users of Digital Analytics Software?
In businesses, most consumers of Digital Analytics software are those involved in digital marketing and online presence of the brand including marketing teams, product managers, web developers, and analysts. Digital Analytics software can also be used by individuals with websites, and bloggers for data on how their digital property is being perceived.
Why is Digital Analytics Important?
Digital Analytics software is important to help businesses make better decisions.
By bringing together accurate information on website / mobile app performance, and user behavior, companies can take actions that improve business efficiency and optimize customer experiences.
Let’s look at some of the specific problems that Digital Analytics software can help overcome.
Making Sense of Data Through Visualization
Mere data is often voluminous and difficult to interpret. Businesses usually need to employ data analysts to obtain meaningful information from their data. Digital Analytics software offers an easy way for business users to model, query and visualize their website and mobile app data for better understanding, without having to rely on IT departments.
The greatest value of a picture is when it forces us to notice what we never expected to see
Democratizing Decision Making
Decision making has largely been based on experience and “gut feel”. While this has worked in the past, the ability to support decisions with data has enabled more employees to be decision-makers on their own, without deferring to the highest authority for approvals. Digital Analytics software can make marketing decisions more scientific, and put the capabilities in the hands of more employees than just the most experienced one.
Helping Answer What Customers Want
The key to business success is knowing what customers want. Being able to answer this dynamic question is the primary concern of most businesses today. Digital Analytics helps provide answers to this question by offering information on what customers do and seek while interacting with a digital page and by monitoring the actions they take while there.
If you do not know how to ask the right question, you discover nothing
7 Key Features of Digital Analytics Software
Digital Analytics software helps marketing teams report on online conversions, user demographics, and content-interaction metrics. Most Digital Analytics software offers some standardized custom data displays, such as the date range or country-specific results.
Nearly all Digital Analytics software are capable of integrating with web development and content platforms for data sources.
In addition, let us look at the following specific features:
Auto-Tagging
Tagging is the way marketers keep track of campaigns and buttons that help them attribute traffic sources. But managing and naming tags can be a tedious and often error-prone process. Some Digital Analytics software simplify this by offering tag management capabilities.
Custom Reporting
Marketing teams need to know how they performed month after month, and this requires constant measurement and the ability to compare those results with a previous time frame to note improvement or falls. Digital Analytics software enables users to program monthly reports and email them out to concerned stakeholders, set alerts when metrics vary beyond an established range and compare performances against previous months and years.
Split Testing
Many Digital Analytics software offer marketers the ability to split-test their landing pages automatically. This means that the business user can designate the landing pages that are to be tested, and the Digital Analytics software shows each test page in turn, for a page landing. The winner is chosen by a pre-designated conversion metric, after which the Digital Analytics software begins to show the winning landing page more frequently. The capability enables marketers to constantly improve and optimize their landing pages.
Monetization
Digital Analytics software allows marketers to assign a monetary value to each conversion in order to better measure and understand their RoI. This can be at the individual product value level, or even a lead value based on the asset.
Attribution and Traffic
Digital Analytics software brings in traffic data from all the sources that send users to your digital properties. By implementing the right URL tagging during content posting and campaign promotions, marketing teams can use Digital Analytics software to know which of their marketing channels are bringing traffic and the quality of the traffic being brought in, with additional data parameters such as time spent on the page, the number of other pages browsed, and whether traffic from that channel converted, etc.
Audience Insights
Digital Analytics software offers marketing departments with insights into the quality of user traffic on their website, mobile site or mobile apps. These insights are available in the form of drillable audience reports which provide information about customer demographics, locations, browsers used, number of times visited, time spent on the property and other relevant behavioral metrics.
A point of view can be a dangerous luxury when substituted for insight and understanding
Funnels and Flow
Traffic flow visualization is offered by Digital Analytics software as a way for marketing teams to understand how the majority of users behaved after reaching the home page or a landing page. The funnel visually displays the volume of flow from one page to the other and can be modeled or altered by choosing the starting and ending points to better understand how specific campaigns performed.
AI in Digital Analytics Software
Artificial Intelligence (AI) is enabled by recognizing patterns in large volumes of data and feeding the learning back into a continuously improving algorithm. From machine learning to natural language processing, all the way to predictive analytics, AI algorithms help drive business optimization based on data analytics. Digital Analytics software, therefore, can be enhanced by applying advanced learning algorithms to give better recommendations resulting in smarter decision making.
Let’s look at some of the ways this can happen:
Machine Learning for Intelligent Patterns
Machine Learning relies on huge volumes of data to find insights without explicitly being told where to look or what to conclude. For businesses such as online retailers, machine learning can be applied to customer traffic to help optimize pages and offer users faster access to what they are looking for. One such AI-drive analytics tool is Needl, which is an AI-plugin for a Digital Analytics software such as Google Analytics, which searches for patterns.
Voice-Activated / Natural Query Data Interpretation
NLP or Natural Language Processing enables voice-activated understanding between humans and programs. This technology is currently being applied to voice searches, where the user “asks” for what they are looking for and the NLP interprets and helps give the correct results.
Archie is one example of an AI tool that integrates with Analytics data. Users can ask Archie questions in a bot-like manner, it will present findings in a conversational style. Google Analytics Intelligence also applies machine learning to its Google Analytics data. Users can type in a natural language query, such as "Which channel had the highest conversion rate?" Google's AI will deliver an answer after analyzing the data.
Website voice searches for customers are also currently being tested and implemented using NLP. This AI capability integrates with Digital Analytics software to improve website search results for businesses with thousands of products or web pages.
How to Choose Right Digital Analytics Software
Assessing Business Need
The need for Digital Analytics varies from business to business. Businesses can be adopting analytics tools for the first time or very likely looking to adopt a commercial tool moving away from homegrown tools. It is important to assess the requirements, what business goal needs to be achieved, what data needs to be analyzed and why. Having clarity on requirements helps to choose the tool that is right for the business. Having clarity on requirements helps to assess the features of the tools to find the right fit.
Data Integration
Digital Analytics software should support multi-channel data integration capabilities and should align with the channel strategy of the business. It should preferably provide out-of-the-box data connectors that would reduce integration efforts and improve time to value. Also, it should support the scale, reliability and performance needs of the organization.
Customization
No two organizations’ needs are the same when it comes to analytics. Customization is a very common need for business, Digital Analytics should support customization capabilities around metrics, views, dashboards, and reports.
Total Cost of Ownership
Businesses need to analyze the overall cost of owning and maintaining a digital analytics solution. It not only involves the software cost ( subscription or otherwise), but also includes the cost of additional services around customization, training, and support. Some more advanced analytics platforms would require additional skilled workforce - the cost of hiring and training such personnel need to be factored into.
Training and Support
Usage of the Digital Analytics tool requires ongoing support from the vendor. Even with the most user-friendly tools, users are likely to hit technical difficulties or would need some level of ongoing customization. It is important to assess the support provided by the vendor - online chat, 24/7 support, online case submission or enterprise support requirements like dedicated customer support executive.
Ease of Use
This is a critical need as business users will be one of the key users of the solution. Also, the effort required to administer, configure, setup and maintain should be well within the limits of what companies can afford.
Challenges in Adopting Digital Analytics Software
Lack of Real-Time Tracking
Digital Analytics software doesn’t always offer data tracking in real-time. Tracking is done in limited real-time functions (such as the number of visitors currently on the site) along with aggregated data in delayed batches. For many Digital Analytics software, data results often take up to 24 hours to process, and this can be too late for businesses that need to respond more quickly.
Non-Integrated Mobile Analytics
Some companies need to track digital analytics from their mobile properties in addition to their websites, and this can often require special Software Development Kits which need to be implemented and configured.
Lack of Customizable Metrics
While many Digital Analytics software offer a variety of measurable metrics and reporting templates, some do not offer measurement or reporting customization. Products that do offer this level of customization tend to be more expensive, and need time to integrate.
Under-Utilization of Features
Most Digital Analytics software provide a set of dashboards that offer views of landing page performance, user behavior and more. While customization is available to some extent using a drag and drop interface, at most times, implementation of these dashboards requires skills that are beyond the abilities of business users. As a result, many features of Digital Analytics software tend to be under-utilized.
Constant Data Management
While Digital Analytics software is designed to capture data from all data sources, it is still a task to ensure that all the data sources are being captured and attributed accurately. Also as a business evolves, there is always new data to be brought in and this task of identifying, capturing and attributing sources on a constant basis can be a stumbling block for many businesses.
Ensuring Data Security
Most Data Analytics software come with a standardized data security system and in-built security parameters. But for larger enterprises, it is essential to have additional protection for critical data.
ROI of Digital Analytics Software
Measuring Return on Investment (RoI) across marketing campaigns and online properties are one of the key capabilities of Digital Analytics software. Digital Analytics software enables your business to better know its efficiencies and inefficiencies and optimize the latter saving time and money, down the line.
Let’s delve into some of the specific ways this can happen:
Monetizing Visitors
Customers come in all shapes and sizes, and Digital Analytics software can help uncover pockets of potential customers that may have never been considered. By tracking extensive user data, marketing departments can discover untapped markets or gain insights into how to derive business value from new customers.
Ensure Optimal Site Performance
Digital Analytics software keeps web developers on top of site performance metrics, ensuring there is limited downtime, and therefore minimizing losses due to failed pages, and checkouts.
Moving the Conversion Needle
Digital Analytics software offers teams a measurable way to improve metrics on the website, mobile site or mobile app in order to move users along the path to purchase. By understanding the conversion metrics that help this decision-making process, marketing teams can make positive changes to convert more, resulting in increased sales.
Cost Per Lead
Digital Analytics software enables marketing teams to be able to unify and attribute their cost per leads in one view. By determining the costs of conversion or plugging in the product sales numbers, business users can measure the Cost Per Lead and drill down the reports by geography, campaign, browser, keyword and more. This gives the marketing team multiple areas to bring down the cost per lead saving money, and identify new sources of marketing opportunity, all of which have a tremendous impact on the bottom line.
Which of these 137 Digital Analytics software fit your needs?
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Visitor analytics is a digital analytics platform used to get detailed statistics on the visitors and watch their behavior in real-time. It helps to launch new products and acquire customers.
Highlights
Top Business Usecases : Advertisement,Engagement management,Social media management
Klipfolio is a Business dashboard and analytics software for building powerful real-time business dashboards for the team and the clients on web browsers, TV monitors and mobile devices. Data helps people achieve their goals and data-driven decisions can be made confidently and accurately with the help of business intelligence.
Highlights
Top Business Usecases : Social media management,Social media analytics,Helpdesk management
Top Features : Dashboard,Templates,Personalization
Vendor: Klipfolio
Founded: 2001
Company Size: 51-100
HQ Location: Suite 300-111 , Albert Street, Ottawa, Ontario K1P1A5
Google Analytics is a web analytics service which provides tools and solutions to allow business measure advertising ROI, and analyse data from various social networking sites and applications to take business decisions.
Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM
Vendor: Google
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
SharpCloud is a decision empowerment software that helps to create interactive roadmaps, collaborate with data, and communicate engaging visual stories. It helps to bring data to life, highlighting interdependencies and empowering to make smarter business decisions.
Highlights
Top Business Usecases : Engagement management,Collaboration,Engaging and following up
GoSquared: Award-winning Web Analytics and Live Chat software
Gosquared is a digital analytics platform. It offers real-time website analytics which help to grow business. It helps to improve digital and social presence and also enhance customer relationships.
Highlights
Top Business Usecases : Engagement management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Capture website
Vendor: Gosquared
Founded: 2006
Company Size: 1-10
HQ Location: WeWork 145 City Road London United Kingdom EC1V 1AZ
Deliver more perfect software and optimize your entire software stack
New Relic is a cloud-based platform that gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments. It helps to find and fix problems faster, build high-performing DevOps teams, and deliver delightful experiences for the customers.
Highlights
Top Business Usecases : Helpdesk management,Communication management,Collaboration
Top Features : Alerts: popups & Notifications,Dashboard,Widgets
Vendor: New Relic
Company Size: Crunchbase
HQ Location: 188 Spear St., Suite 1000 San Francisco, CA USA 94105
Anodot is an AI-driven Business Monitoring tool that empowers businesses to safeguard their revenues and costs, digital partners, and audience journey, experience and engagement. It helps to improve customer experience, reduce operational costs and protect and increase revenue.
Highlights
Top Business Usecases : Forecasting,Engagement management,Products & pricelist management
Top Features : Alerts: popups & Notifications,Dashboard
Vendor: Anodot
Company Size: Crunchbase
HQ Location: 20130 Lakeview Center Plaza Suite 400 Ashburn, Virginia 20147
Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.
Siteimprove is a cloud-based software designed for small as well as growing marketing teams to help execute digital marketing strategy. The tool offers a comprehensive platform to help improve digital presence.
Highlights
Top Business Usecases : Content management,Helpdesk management,Training & onboarding
Top Features : SEO,Dashboard,Personalization
Vendor: Siteimprove
Founded: 2003
Company Size: 51-100
HQ Location: Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark
The open observability platform. Open source analytics & monitoring solution for every database
Grafana is an open source visualization and analytics platform that unifies data sets across the company into an interactive diagnostic workspace. Grafana is built on a plug-in architecture that allows interaction with the underlying data sources without creating data copies.
Highlights
Top Business Usecases : Collaboration,Funnel analysis,Generation of new leads
Top Features : Dashboard,Alerts: popups & Notifications,Widgets
StatCounter is a web analytics platform that helps to track, analyze, and understand the visitors for good decision making. It helps to acquire customers and increase sales and revenue.
Highlights
Top Business Usecases : Social media management,Advertisement,Campaign management
Online Reporting and Data Visualisation tool - ReportDash
ReportDash is an Online Reporting and Data Visualisation tool for digital marketers which enables to create reports and dashboards from multiple data sources. It helps to acquire customers and enhance customer relationships.
Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,Widgets,Templates
Vendor: ReportDash
Company Size: 1-10
HQ Location: 154/1-1-2 13th cross, Cauvery Layout GM Palya, Bangalore, India , Karnataka 560075 , IN
GreyMetrics is one of the fastest-growing marketing dashboards platforms for Digital Agencies with multi-client and multi-channel reporting solutions like Google Ads, Facebook, Analytics, Instagram, Twitter, LinkedIn, etc. with a unified view on a single report.
Highlights
Top Business Usecases : Advertisement,Digital marketing,Social media management
Free Session Replay Tool with Web, Mobile, & App ...
Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.
Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Recording,Personalization,Dashboard
Contentsquare - (DXP) - Digital Experience Platform
Contentsquare, the cloud-based software that helps businesses understand how and why users are interacting with their apps, mobile, and web sites. It helps to improve digital and social presence and increase sales and revenue.
Highlights
Top Business Usecases : Engagement management,Competitive intelligence,Social media analytics
Top Features : Dashboard,Landing page,Alerts: popups & Notifications
Vendor: Contentsquare
Company Size: 501-1000
HQ Location: 5 boulevard de la Madeleine, Paris, Île-de-France 75001, FR
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.
Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Campaign management
Performance Marketing Software for online advertising campaigns in real-time
Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments.
Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Dashboard,SEM
Vendor: Affise
Company Size: 51-100
HQ Location: Lvovo str., 25-701, 18 floor, Vilnius, Vilnius Region 09320, LT
Target your customers with precision across digital channels
DemandJump is a Digital Marketing platform that can be used in Enterprise, SMB or Agencies for various functions including Marketing Management, Analytics, Content Marketing, Social media marketing and advertising.
Highlights
Top Business Usecases : Digital marketing,Competitive intelligence,Channel marketing
Top Features : Dashboard,Alerts: popups & Notifications
Vendor: DemandJump
Founded: 2015
Company Size: 1-10
HQ Location: 10 W Market Street, Indianapolis, IN, 46202, United States
Morphio is an advanced marketing security software to protect the business from performance and spending issues. It helps to acquire customers and improve ROI.
Highlights
Top Business Usecases : Advertisement,Digital marketing,Product marketing
Top Features : Dashboard,Alerts: popups & Notifications,SEO
Vendor: Morphio
Company Size: 1-10
HQ Location: 372 Richmond St W, Toronto, Ontario CA
FullStory - Digital Experience Analytics, Session Replay, Heatmaps
FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Recording,Ticketing,Personalization
Vendor: FullStory
Company Size: 101-250
HQ Location: 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.
Highlights
Top Business Usecases : Advertisement,Communication management,Engagement management
Top Features : SEM,SEO,Templates
Vendor: Google
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
UserIQ - Deliver Success in Every Moment, Starting with User ...
UserIQ is a customer success platform that unites product usage, customer health and user engagement tools to fight churn, grow accounts & align business. It helps to enhance customer relationships and increase sales and revenue.
Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Feedback surveys,Alerts: popups & Notifications,Dashboard
Vendor: UserIQ
Founded: 2014
Company Size: 11-50
HQ Location: 1720 Peachtree St NW, Suite 1000 Atlanta, GA 30309
Indicative | Behavioral Analytics, Free From Limits
Indicative Analytics is a behavioral analytics platform used for customer analytics. It helps to increase customer lifetime value and enhance customer relationships.
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Product marketing
Top Features : Dashboard,Micro customer segmenting,Personalization
Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Funnel analysis
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Vendor: Amplitude
Founded: 2012
Company Size: 101-250
HQ Location: 501 2nd Street, Suite 100 San Francisco, CA 94107