Google Tag Manager Overview
This is a summary of the comprehensive capabilities and benefits of Google Tag Manager based on over 5839 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Tag Manager, Ensighten Tag Management, Denodo Platform, Integromat, APPSeCONNECT, etc., all belong to a category of solutions that help Tag Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Tag Manager is right for your needs? Our Cuspera AI engine can evaluate how Google Tag Manager fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Tag Manager supports business activities such as:
- Advertisement
- Communication Management
- Engagement Management
- Social Media Management
- Campaign Management
Google Tag Manager can help you with many business goals, such as Acquire Customers, Improve ROI, Enter New Markets Internationally Or Locally, Increase Sales & Revenue, Enhance Customer Relationships, etc. It can help manage these activities if you use Social Media Website Facebook etc. for these needs. As a solution, Google Tag Manager's capabilities include SEM, Templates, SEO, etc.
Google Tag Manager Information Technology and Services Vertical is its biggest customer base.
Reviews
"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Tag Manager solved their Tag Management needs. Cuspera uses 5839 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Tag Management needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Google Tag Manager.
Use Cases
Peers recommend Advertisement , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Google Tag Manager.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Social Media, Website and Facebook |
4.27/5 ★ |
"...Google Tag Manager is great if you have several tracking scripts you want to use (Google Analytics, Google Ads, Bing Ads, etc) but you don't necessarily want to hard-code those scripts onto your website...." Peer review by Strategist in Marketing |
| Communication Management with Website, Phone Calls and Social Media |
3.75/5 ★ |
"...The ability to review and test your tags before publishing to your live site is another one of the great advantages of using Google Tag Manager. ..." Implement Google Tag Manager & Supercharge Your WordPress Performance |
| sending & publishing communications |
3.35/5 ★ |
"...The Marketing Unicorn contributor Kostas Papageorgiou has published a seven-step guide to help marketers easily install and use Google tag ......" Google Alert - Internet Marketing |
| tracking & monitoring communications |
4.61/5 ★ |
"...There is a really thorough blog post about tracking social interactions using Google Tag Manager although, if you want something simpler, tracking clicks on your social icons is a good starting point. ..." Data You Should Be Tracking Using Google Analytics Custom Events |
| Engagement Management with Website and Social Media |
4.91/5 ★ |
"...If you want to test elements that focus in particular on the interaction of your users, you must first set an event-based goal...." Google Optimize the guide for beginners |
| engaging and following up |
4.69/5 ★ |
"...Google Tag Manager has allowed up to more quickly & more accurately implement web analytics & engagement tracking across our website...." Peer review by Administrator |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Social Media, Website and Facebook |
4.27/5 ★ |
"...Google Tag Manager is great if you have several tracking scripts you want to use (Google Analytics, Google Ads, Bing Ads, etc) but you don't necessarily want to hard-code those scripts onto your website...." Peer review by Strategist in Marketing |
|
| Communication Management with Website, Phone Calls and Social Media |
3.75/5 ★ |
"...The ability to review and test your tags before publishing to your live site is another one of the great advantages of using Google Tag Manager. ..." Implement Google Tag Manager & Supercharge Your WordPress Performance |
|
| sending & publishing communications |
3.75/5 ★ |
| tracking & monitoring communications |
3.75/5 ★ |
| Engagement Management with Website and Social Media |
4.91/5 ★ |
"...If you want to test elements that focus in particular on the interaction of your users, you must first set an event-based goal...." Google Optimize the guide for beginners |
|
| engaging and following up |
4.91/5 ★ |
51+ more Business Use Cases
Our AI advisor, Wyz, harnessed 5839 insights from peers and experts to help you assess how these Google Tag Manager use cases fit your Tag Management needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. Testimonial By Mona Gandhi |
|
As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-lev...el projects that will continue to propel us forward in our industry. |
|
With Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom information they might need. Now, we’re more equipped than ever to optimize our digital campaigns. Testimonial By Lothaire Ruellan |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mona Gandhi Software Engineer Airbnb |
With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. Testimonial By Mona Gandhi |
|
Jack Chang Chief SEO Analyst Jobs2Careers |
As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-lev...el projects that will continue to propel us forward in our industry. |
|
Lothaire Ruellan Director of Online Marketing Rail Europe |
With Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom information they might need. Now, we’re more equipped than ever to optimize our digital campaigns. Testimonial By Lothaire Ruellan |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study AirbnbRead More |
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Case Study Rail EuropeRead More |
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Case Study Jobs2CareersRead More |
Frequently Asked Questions(FAQ)
for Google Tag Manager
What is Google Tag Manager?
What is Google Tag Manager used for?
What are the top features of Google Tag Manager?
Who uses Google Tag Manager?
What are Google Tag Manager alternatives?
Where is Google Tag Manager located?
Popular Business Setting
for Google Tag Manager
Top Industries
- Information Technology and Services
- Marketing and Advertising
- Education
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Google Tag Manager to Acquire customers and Improve ROI
Google Tag Manager Alternatives
Peer and Expert Opinion on Features
for Google Tag Manager
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (93) |
| Templates | Read Reviews (79) |
| SEO | Read Reviews (76) |
| Widgets | Read Reviews (71) |
| Dashboard | Read Reviews (68) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (93) |
| Templates | Read Reviews (79) |
| SEO | Read Reviews (76) |
| Widgets | Read Reviews (71) |
| Dashboard | Read Reviews (68) |
IT and Other Capabilities
for Google Tag Manager
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (420) |
| Data Export | Read Reviews (193) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (420) |
| Data Export | Read Reviews (193) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (47) |
| Email Support | Read Reviews (22) |
| Phone Support | Read Reviews (39) |
| 24/7 Support | Read Reviews (277) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (47) |
| Email Support | Read Reviews (22) |
| Phone Support | Read Reviews (39) |
| 24/7 Support | Read Reviews (277) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (1096) |
| Custom Reports | Read Reviews (1305) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (1096) |
| Custom Reports | Read Reviews (1305) |
Software Failure Risk Guidance
?for Google Tag Manager
Overall Risk Meter
Top Failure Risks for Google Tag Manager
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
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