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Google Tag Manager

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(7502 Reviews, Testimonials & Expert Opinions)
(7502 Reviews, Testimonials & Expert Opinions)

Google Tag Manage

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About Google Tag Manager

Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.

Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.

Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.

Evaluating Google Tag Manager for your Tag Management need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 7502 insights from peers and experts who used Google Tag Manager to help you determine how well it fits your Tag Management needs.

Peer and Expert Opinions
for Google Tag Manager


Acquire customers and Enter new markets internationally or locally are the most popular goals peers achieved using Google Tag Manager .

Other goals:

  • Improve ROI
  • Increase sales & revenue
  • Enhance customer relationships
  • Improve efficiency
  • Scale best practices
  • Launch new products
  • Build brand awareness
  • Grow market share
  • Increase customer life time value
  • Improve consistency
  • Shorten ramp up time
  • Improve digital and social presence
  • Improve stakeholder relations
  • Establish thought leadership
See all goals See less goals


It is the best suited for website, social media, phone calls, channels.

Other channels:

  • Facebook
  • video
  • chat
  • display advertisement
  • offline
  • blogs
  • user generated content
  • e-mail
  • LinkedIn
  • Twitter
  • mobile
  • point of sale
  • Doubleclick
  • promotions
  • mobile app
  • newsletter
  • review sites
  • on premises
  • Instagram
  • causes and charity
  • channel partners
  • Snapchat
  • Pinterest
  • print media
  • magazine
  • trade shows
  • events
  • games
  • Slack
See all channels See less channels


Peers recommend advertisement, communication management, engagement management, as the business processes that they have been most satisfied while using Google Tag Manager .

Read Peer and Expert Experience for Business Use Cases

Advertisement With Website and Social media and Facebook

Communication management With Website and Phone calls

Sending & publishing communications With Website

Tracking & monitoring communications With Phone calls and Website and Chat

Engagement management With Website and Social media

Engaging and following up With Website

Social media management With Social media and Website

Social media analytics With Website

Monitoring social media With Social media and Website and Facebook

Scheduling post to social media With Social media and Twitter and User generated content and Blogs and E mail and Newsletter and Facebook

Engaging on social media With Social media and E mail and Newsletter and User generated content and Blogs and Facebook and Linkedin and Twitter

Campaign management With Website

Campaign monitoring With Website

Campaign analytics With Website

Digital marketing With Website

Training & onboarding With Website

Sales call management With Phone calls and Website

Call recording With Phone calls and Website

Call analytics With Phone calls

Event management With Website

Lead analytics With Website

Helpdesk management With Website and Mobile and Phone calls and Mobile app

Ad retargeting With Social media and Facebook

Lead tracking With Website

Funnel analysis With Website

Collaboration With Website

Content management With Promotions and Website

Offer management

Generation of new leads With Website and Social media

Workflow management

Products & pricelist management With User generated content and Blogs

Conversion management With Website

Attribution management

Social media marketing With Social media and Website and Review sites

Media buying

Sales document management With Phone calls

Playbook creation With Website

Product marketing

Channel marketing With Website and Channel partners

Inbound marketing With E mail

Segmentation and targeting

Partner marketing

Direct marketing

Contact list management With Social media and Facebook and Linkedin

Lead qualification

Lead qualification: technographic

Competitive intelligence

Performance management

Customer case management With Phone calls

Follower management

Public relations With E mail


Loyalty management With Promotions

Customer feedback management

Relationship management With Phone calls

See allless Activities

Popular Business Setting
for Google Tag Manager

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Google Tag Manager to Acquire customers and Enter new markets internationally or locally

Verify if it works for you

IT and Other Capabilities
for Google Tag Manager

  • Low
  • Medium
  • High


Data Import

Data Export


Email Support

Phone Support

24/7 Support

Chat Support


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Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Tag Manager

Vendor Profile Details

Company Name Google
HQ Location 1600 Amphitheatre Parkway, Mountain View, CA 94043, US