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Tag Management Software 2021: Buyer’s Guide

Learn what is Tag Management and how to choose the right Tag Management software

Updated By Cuspera

Last updated: Feb 20, 2021

What is a Tag?

In the digital marketing world, a tag is a piece of code that is normally embedded in websites to measure and collect information for digital analytics. A digital tag also referred to as a pixel, is usually a piece of Javascript code. Most digital marketing vendors require their users to integrate into their web and mobile sites to perform a task such as advertising, live chat, and product recommendations. In addition to supporting digital marketing efforts, these digital tags collect unique visitor behavior information. Such digital tags should not be confused with search engine meta tags or blog tags.

What is Tag Management Software?

Increasingly, Tag Management Software is considered as a foundational platform for digital marketing. A tag management software makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy to use web interface.

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25 Tag Management Software

Integromat

Connect apps and automate workflows to achieve more in less time with fewer people

4.82

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Integromat

4.82
★★★★★
★★★★★
Connect apps and automate workflows to achieve more in less time with fewer people
Highlights
Top Business Usecases : Workflow management,Helpdesk management,Communication management
Top Features : Personalization,Ticketing,Templates
Integromat Icon

Vendor: Integromat

Company Size: 11-50

HQ Location: Voctarova 2449/5 180 00 Prague 8 Czech Republic, Europe

APPSeCONNECT

Integration Platform to Transform Your Business with technologies under one single platform

4.70

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APPSeCONNECT Icon

APPSeCONNECT

4.70
★★★★★
★★★★★
Integration Platform to Transform Your Business with technologies under one single platform
Highlights
Top Business Usecases : Workflow management,Helpdesk management,Social media analytics
Top Features : Alerts: popups & Notifications
APPSeCONNECT Icon

Vendor: InSync Tech

Company Size: 51-100

HQ Location: DGK 912, DLF Galleria, Action Area 1B, New Town, Kolkata - 700156, West Bengal, India

Flowgear

Integration & Automation, on-premise and in the cloud

4.56

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Flowgear Icon

Flowgear

4.56
★★★★★
★★★★★
Integration & Automation, on-premise and in the cloud
Highlights
Top Business Usecases : Workflow management,Capturing leads,Customer case management
Top Features : Templates,Capture information
Flowgear Icon

Vendor: Flowgear

Company Size: 11-50

HQ Location: Johannesburg, Gauteng

Google Tag Manager

Google Tag Manage

4.48

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Google Tag Manager Icon

Google Tag Manager

4.48
★★★★★
★★★★★
Google Tag Manage

Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Advertisement,Communication management,Engagement management
Top Features : SEM,SEO,Templates
Google Tag Manager Icon

Vendor: Google

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Data Virtuality Platform

Data Virtuality Platform - transform existing data landscape into a flexible data powerhouse

4.39

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Data Virtuality Platform

4.39
★★★★★
★★★★★
Data Virtuality Platform - transform existing data landscape into a flexible data powerhouse
Highlights
Top Business Usecases : Workflow management,Competitive intelligence,Forecasting
Data Virtuality Platform Icon

Vendor: Data Virtuality

Company Size: 11-50

HQ Location: 649 Mission Street , 5th Floor , CA 94105 , USA

Youredi

Integration Solutions for the Supply Chain and logistic data connectivity

4.37

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Youredi

4.37
★★★★★
★★★★★
Integration Solutions for the Supply Chain and logistic data connectivity
Highlights
Top Business Usecases : Helpdesk management,Products & pricelist management,Customer case management
Youredi Icon

Vendor: Youredi

Company Size: 11-50

HQ Location: Revontulenpuisto 2 C 02100 Espoo, Finland

Tealium IQ Tag Management

Tealium | Universal Data Hub and Enterprise Tag Management

4.33

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Tealium IQ Tag Management Icon

Tealium IQ Tag Management

4.33
★★★★★
★★★★★
Tealium | Universal Data Hub and Enterprise Tag Management
Highlights
Top Business Usecases : Campaign management,Social media management,Training & onboarding
Top Features : Personalization,Templates
Tealium IQ Tag Management Icon

Vendor: Tealium

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: Series F

Semarchy

Intelligent Data Hub to turn business users into data champions

4.24

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Semarchy

4.24
★★★★★
★★★★★
Intelligent Data Hub to turn business users into data champions
Highlights
Top Business Usecases : Competitive intelligence,Training & onboarding,Workflow management
Semarchy Icon

Vendor: Semarchy

Company Size: 51-100

HQ Location: Phoenix, Arizona

Import2

Instant import of records from the old business app to the new app of your choice

4.23

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Import2

4.23
★★★★★
★★★★★
Instant import of records from the old business app to the new app of your choice
Highlights
Top Business Usecases : Helpdesk management,Advertisement,Customer case management
Import2 Icon

Vendor: Import2

Company Size: 11-50

HQ Location: Mountain View, California, USA

SyncApps

Integration platform to create software integrations using a simple point & press interface

4.22

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SyncApps

4.22
★★★★★
★★★★★
Integration platform to create software integrations using a simple point & press interface
Highlights
Top Business Usecases : Contact list management,Sending & publishing communications,Communication management
Top Features : Recording,Personalization
SyncApps Icon

Vendor: Cazoomi

Company Size: 11-50

HQ Location: Cagayan de Oro, Misamis Oriental

SetTags

Tagging, Captioning and Information

4.17

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SetTags Icon

SetTags

4.17
★★★★★
★★★★★
Tagging, Captioning and Information
Highlights
Top Business Usecases : Proposal & quote management,Sales document management
SetTags Icon

Vendor: Aleka Consulting

Company Size: NA

HQ Location: Canberra, Australia

Wyzebulb

Automate your business, marketing and sales.

4.12

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Wyzebulb

4.12
★★★★★
★★★★★
Automate your business, marketing and sales.
Highlights
Top Business Usecases : Engagement management,Workflow management,Engaging and following up
Wyzebulb Icon

Vendor: Wyzebulb

Company Size: 11-50

HQ Location: Suite B-2, 2035 Sunset Lake Road, Newark, Delaware - 19702

Ensighten Tag Management

Tag Management Systems - ensighten.com

4.07

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Ensighten Tag Management Icon

Ensighten Tag Management

4.07
★★★★★
★★★★★
Tag Management Systems - ensighten.com
Highlights
Top Business Usecases : Advertisement,Engagement management,Training & onboarding
Top Features : Templates
Ensighten Tag Management Icon

Vendor: Ensighten

Founded: 2009

Company Size: 51-100

HQ Location: 226 Airport Parkway, Suite 390,San Jose, CA 95110

Financials: Series C

Keyword.com

Help SEO Agencies Close Millions of Dollars in New Revenue and SCALE

4.04

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Keyword.com

4.04
★★★★★
★★★★★
Help SEO Agencies Close Millions of Dollars in New Revenue and SCALE
Highlights
Top Business Usecases : Proposal & quote management,Sales document management,White labeling
Top Features : SEO
Keyword.com Icon

Vendor: Keyword.com

Company Size: 11-50

HQ Location: Mississauga, ON L5B 2C9, CA

Financials: NA

Xplenty platform

Advanced ETL that meets your security and regulatory needs

4.00

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Xplenty platform

4.00
★★★★★
★★★★★
Advanced ETL that meets your security and regulatory needs
Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Cross selling
Top Features : Personalization
Xplenty platform Icon

Vendor: Xplenty

Company Size: 11-50

HQ Location: San Francisco, CA

Flashnode

Automate unnecessary manual work with software integration and enjoy the extra time

4.00

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Flashnode

4.00
★★★★★
★★★★★
Automate unnecessary manual work with software integration and enjoy the extra time
Highlights
Top Business Usecases : Customer feedback management,Engaging and following up,Engagement management
Flashnode Icon

Vendor: Flashnode

Company Size: 1-10

HQ Location: Kauppakatu 39, 40100 Jyväskylä

CloverDX Platform

Solve demanding, real-world data challenges

4.00

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CloverDX Platform

4.00
★★★★★
★★★★★
Solve demanding, real-world data challenges
Highlights
Top Business Usecases : Training & onboarding,Workflow management,Communication management
Top Features : Recording,Templates,Alerts: popups & Notifications
CloverDX Platform Icon

Vendor: CloverDX

Company Size: 51-100

HQ Location: 2111 Wilson Blvd Suite 320 Arlington, VA 22201 USA

Sureshot

Martech Tools for Data-Driven Campaigns

4.00

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Sureshot Icon

Sureshot

4.00
★★★★★
★★★★★
Martech Tools for Data-Driven Campaigns
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sending & publishing communications
Top Features : Personalization
Sureshot Icon

Vendor: Sureshot

Company Size: 11-50

HQ Location: 1431 West Morehead St. Charlotte, NC 28208

Denodo Platform

The data virtualization platform that offers all the necessary capabilities of a logical data fabric

4.00

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Denodo Platform

4.00
★★★★★
★★★★★
The data virtualization platform that offers all the necessary capabilities of a logical data fabric
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media analytics
Top Features : Predictive analytics,Personalization,Feedback surveys
Denodo Platform Icon

Vendor: Denodo Technologies

Company Size: 101-250

HQ Location: Palo Alto, CA

Relay42

Intelligent Journey Orchestration with real-time connectivity to all systems and touchpoints

4.00

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Relay42

4.00
★★★★★
★★★★★
Intelligent Journey Orchestration with real-time connectivity to all systems and touchpoints
Highlights
Top Business Usecases : Engagement management,Channel marketing,Personalized marketing
Top Features : Personalization
Relay42 Icon

Vendor: Relay42

Company Size: 11-50

HQ Location: Meeuwenlaan 100 1021 JL Amsterdam The Netherlands

CustomerLabs CDP

Customer Data Platform to streamline your marketing operations

4.35

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CustomerLabs CDP Icon

CustomerLabs CDP

4.35
★★★★★
★★★★★
Customer Data Platform to streamline your marketing operations

CustomerLabs CDP is a Digital Marketing Infrastructure for small marketing teams with big ambitions. It helps marketers to track, unify and sync customer data across websites, CRM and other marketing tools without writing a single line of code. It helps to enhance customer relationships, improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Lead tracking,Engaging and following up,Engagement management
Top Features : Recording,Landing page
CustomerLabs CDP Icon

Vendor: CustomerLabs

HQ Location: Chennai, Tamil Nadu

Piwik PRO

Analyze the customer journey across websites and apps

4.31

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Piwik PRO Icon

Piwik PRO

4.31
★★★★★
★★★★★
Analyze the customer journey across websites and apps

Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Widgets
Piwik PRO Icon

Vendor: Piwik Pro

Founded: 2013

Company Size: 101-250

HQ Location: ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Financials: Series A

ObservePoint

VideoAssurance - Intelligent Video Analytics | ObservePoint

4.26

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ObservePoint

4.26
★★★★★
★★★★★
VideoAssurance - Intelligent Video Analytics | ObservePoint

ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media analytics
Top Features : Alerts: popups & Notifications
ObservePoint Icon

Vendor: Observepoint

Founded: 2007

Company Size: 51-100

HQ Location: 251 W River Park Dr #300 Provo, Utah 84604

Financials: Series B

OpenX

Programmatic Advertising | Ad Exchange Network

3.97

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OpenX

3.97
★★★★★
★★★★★
Programmatic Advertising | Ad Exchange Network
Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : SEM,Feedback surveys,Personalization
OpenX Icon

Vendor: OpenX

HQ Location: 888 East Walnut Street, Pasadena, CA 91101, US