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Tag Management Software 2021: Buyer’s Guide

Learn what is Tag Management and how to choose the right Tag Management software

Last updated: Feb 20, 2021

What is a Tag?

In the digital marketing world, a tag is a piece of code that is normally embedded in websites to measure and collect information for digital analytics. A digital tag also referred to as a pixel, is usually a piece of Javascript code. Most digital marketing vendors require their users to integrate into their web and mobile sites to perform a task such as advertising, live chat, and product recommendations. In addition to supporting digital marketing efforts, these digital tags collect unique visitor behavior information. Such digital tags should not be confused with search engine meta tags or blog tags.

What is Tag Management Software?

Increasingly, Tag Management Software is considered as a foundational platform for digital marketing. A tag management software makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy to use web interface.

Related Software

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9 Tag Management Software

Google Tag Manager

Google Tag Manage

4.48

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Google Tag Manager Icon

Google Tag Manager

4.48
★★★★★
★★★★★
Google Tag Manage

Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Advertisement,Communication management,Engagement management
Top Features : SEM,SEO,Templates
Google Tag Manager Icon

Vendor: Google

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

CustomerLabs CDP

Customer Data Platform to streamline your marketing operations

4.35

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CustomerLabs CDP Icon

CustomerLabs CDP

4.35
★★★★★
★★★★★
Customer Data Platform to streamline your marketing operations

CustomerLabs CDP is a Digital Marketing Infrastructure for small marketing teams with big ambitions. It helps marketers to track, unify and sync customer data across websites, CRM and other marketing tools without writing a single line of code. It helps to enhance customer relationships, improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Lead tracking,Advertisement,Engagement management
Top Features : Recording,Landing page
CustomerLabs CDP Icon

Vendor: CustomerLabs

HQ Location: Chennai, Tamil Nadu

Tealium IQ Tag Management

Tealium | Universal Data Hub and Enterprise Tag Management

4.33

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Tealium IQ Tag Management Icon

Tealium IQ Tag Management

4.33
★★★★★
★★★★★
Tealium | Universal Data Hub and Enterprise Tag Management
Highlights
Top Business Usecases : Training & onboarding,Campaign management,Social media management
Top Features : Personalization,Templates
Tealium IQ Tag Management Icon

Vendor: Tealium

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: Series F

Piwik PRO

Analyze the customer journey across websites and apps

4.31

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Piwik PRO Icon

Piwik PRO

4.31
★★★★★
★★★★★
Analyze the customer journey across websites and apps

Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Widgets
Piwik PRO Icon

Vendor: Piwik Pro

Founded: 2013

Company Size: 101-250

HQ Location: ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Financials: Series A

ObservePoint

VideoAssurance - Intelligent Video Analytics | ObservePoint

4.26

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ObservePoint Icon

ObservePoint

4.26
★★★★★
★★★★★
VideoAssurance - Intelligent Video Analytics | ObservePoint

ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Digital marketing
Top Features : Alerts: popups & Notifications
ObservePoint Icon

Vendor: Observepoint

Founded: 2007

Company Size: 51-100

HQ Location: 251 W River Park Dr #300 Provo, Utah 84604

Financials: Series B

SetTags

Tagging, Captioning and Information

4.17

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SetTags Icon

SetTags

4.17
★★★★★
★★★★★
Tagging, Captioning and Information
Highlights
Top Business Usecases : Proposal & quote management,Sales document management
SetTags Icon

Vendor: Aleka Consulting

Company Size: NA

HQ Location: Canberra, Australia

Ensighten Tag Management

Tag Management Systems - ensighten.com

4.07

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Ensighten Tag Management Icon

Ensighten Tag Management

4.07
★★★★★
★★★★★
Tag Management Systems - ensighten.com
Highlights
Top Business Usecases : Advertisement,Engagement management,Training & onboarding
Top Features : Templates
Ensighten Tag Management Icon

Vendor: Ensighten

Founded: 2009

Company Size: 51-100

HQ Location: 226 Airport Parkway, Suite 390,San Jose, CA 95110

Financials: Series C

Keyword.com

Help SEO Agencies Close Millions of Dollars in New Revenue and SCALE

4.04

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Keyword.com Icon

Keyword.com

4.04
★★★★★
★★★★★
Help SEO Agencies Close Millions of Dollars in New Revenue and SCALE
Highlights
Top Business Usecases : Proposal & quote management,Sales document management,White labeling
Top Features : SEO
Keyword.com Icon

Vendor: Keyword.com

Company Size: 11-50

HQ Location: Mississauga, ON L5B 2C9, CA

Financials: NA

OpenX

Programmatic Advertising | Ad Exchange Network

3.96

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OpenX Icon

OpenX

3.96
★★★★★
★★★★★
Programmatic Advertising | Ad Exchange Network
Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : SEM,Feedback surveys,Personalization
OpenX Icon

Vendor: OpenX

HQ Location: 888 East Walnut Street, Pasadena, CA 91101, US