OpenX Overview
OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.
OpenX Use-Cases and Business Priorities: Customer Satisfaction Data
OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.
Reviews
"...We saw a need for a platform that provided a better return on investment for advertisers...." Peer review by Nina Sodhi, CEO, Blu Trumpet, Blu Trumpet
OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for OpenX
Top Industries
- Media Production
- Marketing and Advertising
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on OpenX Use Cases
What Are the key features of OpenX for Advertisement?
How does OpenX facilitate Sending & Publishing Communications?
What Are the key features of OpenX for Lead Qualification: Technographic?
How can OpenX enhance your Collaboration process?
Why is OpenX the best choice for Engagement Management?
11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Case Studies
CASE STUDY M&C Saatchi Mobile
CASE STUDY A national QSR brand
CASE STUDY Genius Sports
CASE STUDY KG Media
CASE STUDY A large telecommunications company
CASE STUDY VICE
Frequently Asked Questions(FAQ)
for OpenX
What is OpenX?
OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.
It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.
What is OpenX used for?
What are the top features of OpenX?
Who uses OpenX?
What are OpenX alternatives?
Where is OpenX located?
Peers used OpenX for advertisement and sending & publishing communications
OpenX Competitors
OpenX Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
OpenX Integrations
OpenX integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for OpenX
Overall Risk Meter
Top Failure Risks for OpenX
OpenX Software Ltd. News
OpenX Becomes First Platform To Offer Agencies Automated Discounts From Curation and Data Partners | OpenX
OpenX has launched a new feature within OpenXSelectTM that allows agencies to receive automated discounts from over 80 curation and tech partners. This innovation aims to optimize media budgets and enhance transparency and performance for brands and agencies. The feature facilitates seamless activation of discounts across programmatic channels, offering flexibility and improved media outcomes.
Finalist: AdExchanger Awards | OpenX
OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.
OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing | OpenX
OpenX announced the promotions of Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications. These leadership changes aim to enhance OpenX's commercial growth and partner-centric innovation. The company plans to expand its commercial team by over 20% in 2025, focusing on international markets to better serve brands and agencies.
OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies | OpenX
OpenX has launched operations in Mexico, marking the start of its expansion in Latin America. Michelle Feerman, appointed as Senior Sales Director, will lead the strategy to connect brands and agencies with OpenXs premium inventory. This move aims to meet the growing demand for transparent and efficient programmatic solutions in the region.
OpenX Software Ltd. Profile
Company Name
OpenX Software Ltd.
Company Website
https://www.openx.com/HQ Location
888 East Walnut Street, Pasadena, CA 91101, US
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