OpenX Overview
OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.
OpenX Use-Cases and Business Priorities: Customer Satisfaction Data
OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.
Reviews
"...At times I am called upon to distribute survey units or pixel packages at an extremely high scale without receiving remuneration from the advertiser...." Peer review by User
OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for OpenX
Top Industries
- Media Production
- Marketing and Advertising
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on OpenX Use Cases
How can OpenX enhance your Advertisement process?
How efficiently Does OpenX manage your Sending & Publishing Communications?
What Are the key features of OpenX for Lead Qualification: Technographic?
How can OpenX enhance your Collaboration process?
Why is OpenX the best choice for Engagement Management?
27+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Apparel & Fashion
|
Apparel & Fashion |
CASE STUDY Under ArmourRead More |
Frequently Asked Questions(FAQ)
for OpenX
What is OpenX?
OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.
It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.
What is OpenX used for?
What are the top features of OpenX?
Who uses OpenX?
What are OpenX alternatives?
Where is OpenX located?
Peers used OpenX for advertisement and sending & publishing communications
OpenX Competitors
OpenX Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
OpenX Integrations
OpenX integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for OpenX
Overall Risk Meter
Top Failure Risks for OpenX
OpenX Software Ltd. News
OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK
OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency and control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.
ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - Business Wire
ID5 and OpenX have partnered to increase reach for Safari traffic by 58%.
OpenX Promotes Julie Rooney to Chief Privacy Officer, Reinforcing Commitment to Data Privacy Leadership - Business Wire
OpenX has promoted Julie Rooney to Chief Privacy Officer, showing their focus on data privacy.
OpenX Elevates Matt Sattel to Chief Revenue Officer to Further Accelerate Revenue Growth and Buy - Side Collaboration
OpenX promotes Matt Sattel to Chief Revenue Officer to boost revenue growth and buy-side partnerships.
OpenX Software Ltd. Profile
Company Name
OpenX Software Ltd.
Company Website
https://www.openx.com/HQ Location
888 East Walnut Street, Pasadena, CA 91101, US
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