OpenXSelect Overview
OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenXSelect.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenXSelect.
OpenXSelect Use-Cases and Business Priorities: Customer Satisfaction Data
OpenXSelect's features include SEM, Feedback Surveys, Personalization, etc. and OpenXSelect support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenXSelect analytics capabilities include Analytics, and Custom Reports.
Reviews
"...We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform...." Peer review by Manager in Marketing
Peer review evidence (same sources as the product rating summary)
"...On the advertiser side, they are seeing high completion rates and practically 100% viewability...." Q&A with Maggie Mesa, Head of Mobile at OpenX
"...Powered by GCP, the OpenX exchange will be infinitely scalable, allowing the company to support publishers as they experience traffic spikes without sacrificing monetization opportunities or latency...." OpenX collaboration with Google Cloud Platform
"...The company's leading technology aggregates, curates and values consumer interest in real time on one of the world's largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want...." OpenX Completes Technology Migration onto Google Cloud Platform - PRNewswire plus 1 more
OpenXSelect, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for OpenXSelect
Top Industries
- Media Production
- Marketing and Advertising
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
OpenXSelect is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.
OpenXSelect Customer wins, Customer success stories, Case studies
How can OpenXSelect enhance your Advertisement process?
How efficiently Does OpenXSelect manage your Sending & Publishing Communications?
What makes OpenXSelect ideal for Lead Qualification: Technographic?
What makes OpenXSelect ideal for Collaboration?
How can OpenXSelect enhance your Engagement Management process?
11 buyers and buying teams have used Cuspera to assess how well OpenXSelect solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Frequently Asked Questions (FAQ)
What buyers ask before choosing OpenXSelect
What is OpenXSelect?
OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.
It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.
What is OpenXSelect used for?
What are the top features of OpenXSelect?
Who uses OpenXSelect?
What are OpenXSelect alternatives?
Where is OpenXSelect located?
Peers used OpenXSelect for advertisement and sending & publishing communications
OpenXSelect Competitors
OpenXSelect Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (144) |
OpenXSelect Integrations
OpenXSelect integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for OpenXSelect
Overall Risk Meter
Top Failure Risks for OpenXSelect
OpenX Software Ltd. News
OpenX Launches OpenX IQ, a Suite of AI and Machine Learning ...
OpenX has launched OpenX IQ, a suite of AI and machine learning capabilities designed to enhance media decisioning. This new intelligence layer offers features like inventory quality scoring, audience modeling, and performance modeling, enabling advertisers to optimize media workflows with greater transparency and control. OpenX IQ aims to improve media buying by integrating high-fidelity supply-side data and automation.
Chalice AI and OpenX Bring AI-Powered Curation to High-Quality Video
Chalice AI and OpenX have partnered to integrate AI-powered curation into high-quality video inventory. This collaboration allows advertisers to deploy custom AI models within OpenXBuild, enhancing real-time video impression evaluation and bidding. The integration aims to improve video advertising outcomes by enabling precise, real-time decision-making directly at the supply layer.
AI at the Edge: Chalice and OpenX Rewire the Programmatic Video Grid
OpenX and Chalice AI have partnered to integrate custom AI into OpenX's supply-side platform, enabling advertisers to run proprietary AI models for real-time video ad impression decisions. This collaboration shifts intelligence to the supply side, enhancing efficiency and privacy compliance. Hyundai's campaign using this solution saw a 20% cost reduction in high-value actions and a 67% decrease in CPMs.
Openx & News Australia Expand Programmatic Access to Tubi'S Ctv Inventory
OpenX and News Australia have expanded programmatic access to Tubi's connected TV inventory, enhancing advertising opportunities through increased reach and efficiency.
OpenX Software Ltd. Profile
Company Name
OpenX Software Ltd.
Company Website
https://www.openx.com/HQ Location
888 East Walnut Street, Pasadena, CA 91101, US
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