OpenX Overview

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using OpenX.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Lead Qualification: Technographic , as the business use cases that they have been most satisfied while using OpenX.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.80/5

Read Reviews (224)

"...All of our ads are house-ads and is not open to the public; it's solely to promote our products, initiatives and support a plethora of partnerships...."
Sending & Publishing Communications

3.92/5

Read Reviews (133)

"...At the same time, it gives publishers an option to monetise their video inventory on OpenX whilst existing publishers will gain access to a quality marketplace. ..." OpenX, Sizmek and AdSecure roll out new products and updates
Lead Qualification: Technographic

4.90/5

Read Reviews (28)

"...The company's leading technology aggregates, curates and values consumer interest in real time on one of the world's largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want...." OpenX Completes Technology Migration onto Google Cloud Platform - PRNewswire plus 1 more
PEER EXPERIENCES
Advertisement

4.80/5

Read Reviews (224)

"...All of our ads are house-ads and is not open to the public; it's solely to promote our products, initiatives and support a plethora of partnerships...." Peer review by Manager in Product Management
Sending & Publishing Communications

3.92/5

Read Reviews (133)

"...At the same time, it gives publishers an option to monetise their video inventory on OpenX whilst existing publishers will gain access to a quality marketplace. ..." OpenX, Sizmek and AdSecure roll out new products and updates
Lead Qualification: Technographic

4.90/5

Read Reviews (28)

"...The company's leading technology aggregates, curates and values consumer interest in real time on one of the world's largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want...." OpenX Completes Technology Migration onto Google Cloud Platform - PRNewswire plus 1 more

27+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1394 insights from peers and experts to help you assess how these OpenX use cases fit your Publisher Ad Management needs.

Frequently Asked Questions(FAQ)

for OpenX

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Media.Net, Pubmatic Cloud, Chartboost and Appodeal Platform are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.

Popular Business Setting

for OpenX

Top Industries

  • Media Production
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used OpenX to Improve ROI and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for OpenX

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.85/5

Read Reviews (15)
Feedback surveys

4.48/5

Read Reviews (14)
Personalization

4.35/5

Read Reviews (9)
Dashboard

2.85/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
SEM

4.85/5

Read Reviews (15)
Feedback surveys

4.48/5

Read Reviews (14)
Personalization

4.35/5

Read Reviews (9)
Dashboard

2.85/5

Read Reviews (7)

IT and Other Capabilities

for OpenX

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.75/5

Read Reviews (82)
Data Export

3.63/5

Read Reviews (20)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.75/5

Read Reviews (82)
Data Export

3.63/5

Read Reviews (20)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.76/5

Read Reviews (55)
Email Support

4.55/5

Read Reviews (6)
Phone Support

4.46/5

Read Reviews (5)
Chat Support

3.52/5

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.76/5

Read Reviews (55)
Email Support

4.55/5

Read Reviews (6)
Phone Support

4.46/5

Read Reviews (5)
Chat Support

3.52/5

Read Reviews (7)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.98/5

Read Reviews (57)
Analytics

4.87/5

Read Reviews (31)
Custom Reports

3.92/5

Read Reviews (144)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.98/5

Read Reviews (57)
Analytics

4.87/5

Read Reviews (31)
Custom Reports

3.92/5

Read Reviews (144)

Software Failure Risk Guidance

?

for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

Vendor Profile Details

Company Name

OpenX

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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