OpenX Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.

Other use cases:

  • Collaboration
  • Engagement Management
  • Digital Marketing
  • Campaign Management
  • Merger And Acquisition
  • Competitive Intelligence
  • Lead Analytics
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Efficiency
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OpenX Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We saw a need for a platform that provided a better return on investment for advertisers...." Peer review by Nina Sodhi, CEO, Blu Trumpet, Blu Trumpet

OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for OpenX

Top Industries

  • Media Production
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

OpenX Customer wins, Customer success stories, Case studies

How does OpenX facilitate Sending & Publishing Communications?

What Are the key features of OpenX for Lead Qualification: Technographic?

What benefits does OpenX offer for Collaboration?

How efficiently Does OpenX manage your Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

VICE - Media Production

OpenX Programmatic Guaranteed helped VICE secure a major deal with a top pharmaceutical brand. VICE overcame strict regulatory and brand safety challenges using OpenX's platform. The advertiser gaine...d access to premium video inventory and, due to strong campaign performance, increased spend by 400% over the original agreement. VICE improved its programmatic strategy while maintaining revenue certainty and brand safety. This case highlights the value of programmatic guaranteed deals for premium video monetization.

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Venatus Media - Marketing And Advertising

OpenX helped Venatus Media boost programmatic revenue by 25%. Venatus Media used OpenX as a header bidder and PMP partner for high-impact ad formats. The OpenX team, including a yield specialist, set... a floor price strategy. Venatus Media saw 2X CPMs in private marketplaces. This partnership improved monetisation for their entertainment and gaming sites.

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M&C Saatchi Mobile - Marketing And Advertising

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile web for a tech client. They used high-quality mobile inventory to boost campaign performance. The campaign saw 80% more conversions. ...Return on ad spend increased by 27%. This shows the value of programmatic mobile buying for multi-device campaigns.

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Liftoff - Marketing And Advertising

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more ...engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.

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Kiplinger - Publishing

OpenX header bidder helped Kiplinger achieve high win rates and CPMs. Kiplinger then used OpenX private marketplaces to scale unique demand. They also adopted OpenX Multi-Publisher PMPs and became an... early Real-time Guaranteed partner. Kiplinger increased spend 3X through these programmatic deals. The site attracts 4.5 million unique visits and 30 million page views monthly.

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KG Media - Media Production

Prebid.js helped KG Media boost programmatic revenue by 49%. KG Media switched from a proprietary container to Prebid.js for header bidding. This move increased transparency and reduced dependence on... one tech partner. OpenX supported the transition and optimized revenue across their stack. KG Media is the largest digital network in Indonesia with over 2 billion page-views.

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Frequently Asked Questions(FAQ)

for OpenX

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.
lightning

Peers used OpenX for advertisement and sending & publishing communications

OpenX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

Software Failure Risk Guidance

?

for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

OpenX Software Ltd. News

Partnership

Data, Tech Integration Drives Programmatic Outcomes In McDonald's Campaign | OpenX

OpenX and Attain have partnered to enhance McDonald's programmatic advertising campaign. This collaboration integrates Attain's live purchase data with OpenX's identity graph, allowing advertisers to measure real-time sales lift, incremental ROAS, and new customer acquisition. The partnership aims to simplify programmatic buying and deliver measurable, privacy-safe results across various digital environments.

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Product

OpenX Unlocks the Power of Video in LATAM with Curated CTV and Premium Video Packages | OpenX

OpenX has launched a new video-focused offering for the Latin American digital advertising market, enabling advertisers to run high-performing campaigns across CTV, OTT, and OLV. This curated suite leverages LATAM's strong video culture, offering precision and scale through partnerships with premium publishers like CanelaTV and Xumo. The offering aims to enhance brand awareness and customer acquisition by tapping into the region's growing video ecosystem.

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Product

OpenX Becomes First Platform To Offer Agencies Automated Discounts From Curation and Data Partners | OpenX

OpenX has launched a new feature within OpenXSelectTM that allows agencies to receive automated discounts from over 80 curation and tech partners. This innovation aims to optimize media budgets and enhance transparency and performance for brands and agencies. The feature facilitates seamless activation of discounts across programmatic channels, offering flexibility and improved media outcomes.

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Awards

Finalist: AdExchanger Awards | OpenX

OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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