OpenX Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.

Other use cases:

  • Collaboration
  • Engagement Management
  • Digital Marketing
  • Campaign Management
  • Merger And Acquisition
  • Competitive Intelligence
  • Lead Analytics
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Efficiency
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OpenX Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.

Reviews

"...My clients are constantly asking for reporting, they want to know how many clicks their ads got, what percentage of people clicked on them, how many people saw the ads, etc and this tool helps us track those numbers accurately and easily...." Peer review by Cassidy E, Marketing Coordinator, Media Production

OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for OpenX

Top Industries

  • Media Production
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on OpenX Use Cases

How does OpenX facilitate Sending & Publishing Communications?

How can OpenX optimize your Lead Qualification: Technographic Workflow?

How does OpenX address your Collaboration Challenges?

How efficiently Does OpenX manage your Engagement Management?

27+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Media Production

CASE STUDY KG Media

Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.

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Telecommunications

CASE STUDY A large telecommunications company

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.

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Sports

CASE STUDY Genius Sports

OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran for three months. They saw a 3x increase in impression delive...ry against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.

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Marketing and Advertising

CASE STUDY M&C Saatchi Mobile

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.

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Restaurants

CASE STUDY A national QSR brand

OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000 in extra revenue in one month. Total sales reached ...$5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.

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Media Production

CASE STUDY VICE

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

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Frequently Asked Questions(FAQ)

for OpenX

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.
lightning

Peers used OpenX for advertisement and sending & publishing communications

OpenX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

Software Failure Risk Guidance

?

for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

OpenX Software Ltd. News

Product

OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies - Business Wire

OpenX has launched OpenXSelect, a new supply-side targeting and curation platform designed for brands and agencies. This platform reduces deal setup time by 50% and doubles reach across various channels. It offers enhanced inventory control, advanced audience targeting, and improved performance through AI-powered solutions. OpenXSelect aims to streamline operations and optimize ad spend, providing transparency and control for advertisers.

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Product

OpenX Technologies , Inc .: OpenX Announces OpenXSelect , an Advanced Supply - Side Targeting and Curation Platform for Brands and Agencies

OpenX has launched OpenXSelect, a new supply-side targeting and curation platform for brands and agencies. This platform reduces deal setup time by 50% and doubles reach across various channels. It offers advanced targeting capabilities, enhanced inventory controls, and improved performance optimization, leveraging OpenX's proprietary identity graph. OpenXSelect aims to streamline operations and enhance media buying efficiency.

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Executive

OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of the IAB Executive Technology Council. Greenway will also serve on the IAB Australia board, succeeding Nicole Prior. With extensive experience in digital advertising, Greenway aims to advance technical standards and foster collaboration across the industry, focusing on areas like CTV, privacy, and AI.

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Partnership

OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK

OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency and control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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