Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put th...is into practice." - Mark Van Leest

Peer review evidence (same sources as the product rating summary)

"...BlueConic helps us engage our fans in the way they deserve!..." Peer review by PSV Eindhoven, PSV Eindhoven
"...Keith Lehman eCommerce & Digital Marketing Using BlueConic, we feel like we ve done a good job of creating usable personas...." BlueConic Customer Data Platform
"...With the capabilities provided by BlueConic, we were able to increase our service levels to both our readers and our advertisers...." Peer review by Gert-Jan Schikker, New Media Manager, WPG Publishers

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Blueconic Customer wins, Customer success stories, Case studies

What solutions does Blueconic provide for Engagement Management?

Why is Blueconic the best choice for Digital Marketing?

How can Blueconic optimize your Upselling Workflow?

How does Blueconic facilitate Cross Selling?

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller
 

Georges Media Group - Publishing - Medium

Baton Rouge, USA

Georges Media Group used BlueConic to improve its subscription strategy. The team unified first-party data to build detailed customer profiles. They segmented users and targeted campaigns to increase... engagement and conversions. A new onboarding process led to 78% of new subscribers engaging with perks. Subscriber tiering helped personalize messaging and model new audiences. These steps boosted subscriber satisfaction and campaign results.

Read more →
 

Pernod Ricard UK - Food & Beverages - Very Large

Paris, France

BlueConic helped Pernod Ricard UK become a data-driven, digitally-led company. The customer data platform unified first-party data and enabled real-time segmentation. Marketers could create and manag...e segments, automate activation, and run A/B tests. Results included 3x lower CPC, a 3% increase in personalized placement CTR, and a 56% sales lift from CDP audiences versus direct to Amazon. The platform reduced manual tasks and improved speed to market.

Read more →
 

The Philadelphia Inquirer - Publishing - Medium

Philadelphia, USA

The Philadelphia Inquirer used BlueConic to build a sustainable first-party data strategy. The team needed to adapt to third-party cookie deprecation and new privacy rules. They focused on digital tr...ansformation and scaling their data approach. BlueConic helped them grow both B2B and B2C revenue streams. The case highlights best practices for publishers facing similar challenges.

Read more →
 

Molson Coors - Food & Beverages - Very Large

Chicago, USA

Molson Coors used BlueConic to support a major data transformation. The company brought more programmatic media buying in-house and built a cross-functional team for data collection, enrichment, and ...analytics. With Media.Monks, Molson Coors improved media analytics and integrated more data sources into its attribution models. The team focused on first-party data collection and real-time marketing optimization. This approach helped Molson Coors modernize its marketing and prepare for future challenges.

Read more →
 

Lovesac - Retail - Medium

Stamford, USA

Lovesac used BlueConic to build a single customer view. This helped their teams access first-party data easily. The new data strategy improved internal efficiency. It also supported omni-channel cust...omer experiences. Lovesac boosted revenue by using better customer insights. The company shared best practices for retail data management.

Read more →
 

VF Corp - Apparel & Fashion - Very Large

Denver, USA

VF Corp used a customer data platform to create a single customer view. The company wanted to turn consumer data into a competitive advantage. They made digital transformation a key strategy. VF Corp... ran several projects to build a 360-degree view of their customers. This changed how their marketing teams work. The new system improved how they use customer data across their brands.

Read more →
lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Blueconic Integrations

Blueconic integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.25/5 ★

Read Reviews (8)
Data Export

4.20/5 ★

Read Reviews (11)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Klaviyo

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OpenXBuild

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OpenXSelect

3.97 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

M&A

BlueConic Acquires Blueshift to Strengthen AI Marketing Platform

BlueConic has acquired Blueshift, enhancing its AI marketing platform. This acquisition integrates real-time customer data, AI decisioning, and marketing execution into a single ecosystem. The combined platform supports personalized experiences across multiple channels, aiming to improve customer engagement and personalization. This move positions BlueConic to meet the demand for AI-driven marketing strategies.

Read more →
M&A

BlueConic Acquires Blueshift To Combine Real-Time Customer Data And AI ...

BlueConic has acquired Blueshift to enhance its platform with AI-driven cross-channel marketing capabilities. The acquisition aims to integrate real-time customer data with AI decisioning across multiple channels, serving over 600 customers in various industries. This combined platform will enable brands to leverage first-party data for personalized customer interactions and next-best actions.

Read more →
M&A

BlueConic Acquires Blueshift to Advance AI Personalisation

BlueConic has acquired Blueshift to enhance its AI-driven customer engagement capabilities. The acquisition integrates BlueConic's first-party data platform with Blueshift's AI decisioning and cross-channel engagement tools, creating a unified solution for real-time personalisation. This combined platform aims to improve customer experiences across various channels, serving over 600 brands in sectors like retail and travel.

Read more →
M&A

BlueConic buys Blueshift to connect CDP data with execution

BlueConic has acquired Blueshift to enhance its customer data platform (CDP) by integrating real-time customer data with cross-channel marketing execution capabilities. This acquisition aims to streamline marketing workflows by reducing the gap between data insights and action, particularly in commerce and lifecycle programs. The combined platform will serve over 600 customers, offering improved decision-making and automation.

Read more →

BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B