Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes." - Michel Lenaerts

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Blueconic Customer wins, Customer success stories, Case studies

What Are the key features of Blueconic for Engagement Management?

How can Blueconic optimize your Digital Marketing Workflow?

What solutions does Blueconic provide for Upselling?

What Are the key features of Blueconic for Cross Selling?

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Sarah Desmarais

Director of Marketing, CRM and Audience

America's Test Kitchen
BlueConic has really helped us with segmenting users into different paths and ensuring that we're collecting how far along that path they've gotten. It sounds pretty basic, but it's very important. It's one of the main things that we have seen a huge benefit from. Testimonial By Sarah Desmarais
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Sarah Desmarais

Director of Marketing, CRM and Audience

America's Test Kitchen
BlueConic has really helped us with segmenting users into different paths and ensuring that we're collecting how far along that path they've gotten. It sounds pretty basic, but it's very important. It's one of the main things that we have seen a huge benefit from. Testimonial By Sarah Desmarais

Nars Cosmetics - Retail

Nars Cosmetics used personalized quizzes to engage customers. 25% of website visitors took a quiz. The average quiz completion rate was 74%. Consumers answered 183,000 questions. This approach increa...sed average order value.

Read on →

PepsiCo - Consumer Goods

PepsiCo used Experiences by Jebbit to engage visitors and gather data. They doubled their conversion rate. 77% of visitors engaged with the quiz. 85% response rate across screens. 36% visited the rec...ommended product page.

Read on →

Switzerland Tourism - Hospitality

Switzerland Tourism used Jebbit on Pinterest to inspire travel dreams. They created a quiz-to-board experience. It had a 31.5% engagement rate. The completion rate was 80%. The campaign ran in 5 Euro...pean markets.

Read on →

NOLA.com & The Advocate - Media Production

NOLA.com and The Advocate use BlueConic to boost engagement and subscriptions. They use first-party data for timely notifications. This brings $3,500 extra revenue each month. They also test new camp...aigns to improve results.

Read on →

Haleon - Consumer Goods

Haleon used an interactive quiz to engage customers for Centrum Vitamins. The quiz had a 65% completion rate. It also led to a 3% website redirect rate, showing purchase intent. On average, 8.9 data ...points were captured per consumer. There was a 15-second improvement in session duration and a 39% reduction in bounce rate.

Read on →

Fingerspitz - Marketing And Advertising

BlueConic helped Fingerspitz boost digital marketing for their clients. Using BlueConic, Fingerspitz ran A/B tests that led to a 65% increase in kitchen orders and an 11% lift in form completions. Pi...nterest campaigns saw a 47% rise in impressions and 50% more engagement. The agency achieved a 1960% ROI for Pinterest SEO. BlueConic enabled quick experiments and better customer data use, driving more sales and deeper relationships.

Read on →
lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

Partnership

BlueConic and Databricks Boost First-Party Data Revenue

BlueConic has partnered with Databricks to offer its customer growth solutions on the Databricks Marketplace. This integration allows businesses to leverage BlueConic's real-time decisioning engine with Databricks' data and AI capabilities, enabling seamless data integration without duplicating data. The partnership aims to enhance customer engagement strategies and drive business growth through real-time insights and coordinated marketing execution.

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Partnership

BlueConic joins Databricks Marketplace to bring real-time marketing ...

BlueConic has joined the Databricks Marketplace to enhance real-time marketing decision-making capabilities within data lakehouses. This collaboration aims to streamline the deployment of predictive intelligence from data warehouses to actionable marketing strategies, addressing a key challenge for enterprises.

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Product

BlueConic Launches Agent Studio as Brands Face Rising Pressure ...

BlueConic has launched Agent Studio, an AI decisioning system within its Customer Growth Engine. This new tool helps brands coordinate marketing strategies, reducing inefficiencies and preventing conflicting actions across channels. Agent Studio uses live customer profiles for real-time decision-making, enhancing revenue and customer value. It is currently available in early access for select customers.

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Product

BlueConic Ignites a New Era of Enterprise AI with its Open ... - PRWeb

BlueConic has launched its Public MCP Server and AI Agent Connection, enhancing its Customer Data Platform (CDP) by enabling enterprises to deploy governed AI agents on live customer data. This new infrastructure allows secure, real-time AI connectivity, improving enterprise intelligence and operational efficiency. It empowers marketers with advanced analytics and real-time decision-making capabilities, transforming customer data into a growth engine.

Read more →

BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B