Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic." - Mike Miller

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Blueconic Customer wins, Customer success stories, Case studies

How can Blueconic optimize your Engagement Management Workflow?

What makes Blueconic ideal for Digital Marketing?

How can Blueconic enhance your Upselling process?

How can Blueconic optimize your Cross Selling Workflow?

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller
Blueconic testimonial

Steven Johnson

Digital Marketing Manager

RAEN
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
Blueconic testimonial

Saugar Sainju

VP, Growth Marketing

goba
Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy. Testimonial By Saugar Sainju
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller
Blueconic testimonial

Steven Johnson

Digital Marketing Manager

RAEN
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
Blueconic testimonial

Saugar Sainju

VP, Growth Marketing

goba
Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy. Testimonial By Saugar Sainju

Techonomy - Marketing And Advertising

BlueConic helped Techonomy unify customer data for sports and recreation clients. Techonomy used BlueConic to create single customer views and connect data sources like membership status and fan inte...rests. This enabled deeper engagement and new business models for their clients. Techonomy eliminated data silos and manual workflows, driving operational efficiency. BlueConic supported audience monetization and direct-to-consumer diversification programs.

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Roularta Media Group - Media Production

BlueConic helped Roularta Media Group expand its automotive target audience 6x using look-alike modeling. Roularta managed 31.3 million profiles, with 89% having at least one consent objective. The c...ompany used BlueConic to centralize consent management and switch platforms without losing data. Roularta launched a dedicated look-alike model product, boosting revenue and improving ad targeting. BlueConic enabled Roularta to meet privacy regulations while growing digital advertising audiences.

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Privately Owned Media Company - Media Production

BlueConic customer data platform helped a privately owned media company double its digital subscriptions. The company unified reader data and used personalized content metering to target non-subscrib...ers. BlueConic enabled real-time profile updates and personalized subscription offers across website and email. The publisher saw 100% growth in digital subscriptions after using BlueConic's first-party data and content meter. The solution improved paywall effectiveness and increased known reader recognition.

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Fingerspitz - Marketing And Advertising

BlueConic helped Fingerspitz boost digital marketing for their clients. Using BlueConic, Fingerspitz ran A/B tests that led to a 65% increase in kitchen orders and an 11% lift in form completions. Pi...nterest campaigns saw a 47% rise in impressions and 50% more engagement. The agency achieved a 1960% ROI for Pinterest SEO. BlueConic enabled quick experiments and better customer data use, driving more sales and deeper relationships.

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Fast-Fashion Retailer - Apparel & Fashion

BlueConic helped a fast-fashion retailer unify customer data from online and offline sources. The company used BlueConic's customer data platform to build omnichannel customer profiles and segment au...diences by CLV and RFM scores. Marketers created targeted campaigns and improved ad spend by focusing on high-value segments. Dashboards enabled quick reporting and data sharing with stakeholders. The retailer used these insights to optimize inventory, marketing budgets, and customer experiences across all channels.

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European bicycle manufacturer - Retail

BlueConic helped a leading European bicycle manufacturer boost revenue by 15% after increasing showroom inventory. The company unified one million customer profiles in seven months using BlueConic's ...customer data platform. Dealers gained access to rich data and marketing tools, improving inventory decisions and sales. Personalized marketing and new customer insights drove more showroom traffic and sales. The company also launched a direct-to-consumer initiative to adapt to changing market needs.

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lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

Product

BlueConic Ignites a New Era of Enterprise AI with its Open ... - PRWeb

BlueConic has launched its Public MCP Server and AI Agent Connection, enhancing its Customer Data Platform (CDP) by enabling enterprises to deploy governed AI agents on live customer data. This new infrastructure allows secure, real-time AI connectivity, improving enterprise intelligence and operational efficiency. It empowers marketers with advanced analytics and real-time decision-making capabilities, transforming customer data into a growth engine.

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Product

BlueConic Launches AI Onboarding Agent that Delivers Unmatched Time-to-Value - PRWeb

BlueConic has launched an AI Onboarding Agent designed to accelerate time-to-value for its users. This new feature leverages artificial intelligence to streamline the onboarding process, enabling businesses to implement BlueConics customer data platform more efficiently and realize benefits faster.

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Product

BlueConic Transforms Marketing Execution with Generative AI Assistants for Personalization and Modeling

BlueConic has introduced generative AI assistants to enhance marketing execution, focusing on advanced personalization and modeling. These new AI-driven tools help marketers automate campaign creation and audience segmentation, enabling brands to deliver more targeted and effective customer experiences. The update positions BlueConic as a leader in AI-powered marketing technology.

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Product

BlueConic Launches Customer Growth Engine to Link Data, AI and Revenue - CMSWire.com

BlueConic has launched its Customer Growth Engine, a new solution designed to connect customer data, artificial intelligence, and revenue generation. The platform aims to help businesses unify data from multiple sources, leverage AI-driven insights, and drive personalized customer engagement to accelerate growth. This launch strengthens BlueConics position in the customer data platform and AI-powered marketing technology space.

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BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B