Blueconic: Use-Cases, Insights and Reviews | 2025 Cuspera

4.43 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Operating system that puts data into action for marketing and growth doers.

AI Powered

App Partner

Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

Upselling
Cross Selling
Database Marketing
Merchandising
Lifetime Value Management
Campaign Management
Channel Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value
Improve ROI
Grow Market Share
Improve Brand Engagement
Launch New Products
Scale Best Practices

See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product." - Steven Johnson

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

Marketing and Advertising
Information Technology and Services
Publishing

Popular in

Mid Market
Small Business
Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Blueconic Use Cases

How does Blueconic facilitate Engagement Management?

How can Blueconic optimize your Digital Marketing Workflow?

What solutions does Blueconic provide for Advertisement?

How can Blueconic enhance your Upselling process?

How does Blueconic facilitate Cross Selling?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Steven Johnson Digital Marketing Manager RAEN	From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
Amanda Hamilton Marketing Manager WEHCO MEDIA INC	Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton
Michel Lenaerts Senior Marketing Advisor Belgian Cycling Factory	We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts

CUSTOMERS	TESTIMONIALS
Steven Johnson Digital Marketing Manager RAEN	From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
Amanda Hamilton Marketing Manager WEHCO MEDIA INC	Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton
Michel Lenaerts Senior Marketing Advisor Belgian Cycling Factory	We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
HEINEKEN USA Consumer Goods	Consumer Goods	CASE STUDY HEINEKEN USA HEINEKEN USA used first-party data to create millions of golden consumer records in one year. They improved media efficiency with smarter segmentation. They launched an email pilot using data from BlueConic. They replaced DMP segmentation with multi-dimensional segmentation. They optimized media ef...ficiency and mitigated consumer data risk. Read More
Simply Business Insurance	Insurance	CASE STUDY Simply Business Simply Business used BlueConic to improve marketing. They saw a 199% increase in blog form conversion rates. They generated over 55,000 qualified leads in under 6 months. They enriched profiles by collecting more data. This helped them tailor communications better. Read More
ANWB (Royal Dutch Touring Club)	NA	Case Study ANWB (Royal Dutch Touring Club) Roadside Assistance Brand Improves Cross-Selling Read More

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.04/5 ★ Read Reviews (15)
Analytics	4.46/5 ★ Read Reviews (59)
Custom Reports	4.45/5 ★ Read Reviews (50)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.04/5 ★ Read Reviews (15)
Analytics	4.46/5 ★ Read Reviews (59)
Custom Reports	4.45/5 ★ Read Reviews (50)

Blueconic Integrations

Blueconic integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.25/5 ★

Read Reviews (8)

Data Export

4.20/5 ★

Read Reviews (11)

Software Failure Risk Guidance

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

Product 06/05/2025

BlueConic Transforms Marketing Execution with Generative AI Assistants for Personalization and Modeling

BlueConic has introduced generative AI assistants to enhance marketing execution, focusing on advanced personalization and modeling. These new AI-driven tools help marketers automate campaign creation and audience segmentation, enabling brands to deliver more targeted and effective customer experiences. The update positions BlueConic as a leader in AI-powered marketing technology.

Product 23/04/2025

BlueConic Redefines What a CDP Can Do with First-Ever Native Interactive Experiences

BlueConic introduces new native interactive experiences, redefining the capabilities of a Customer Data Platform (CDP).

Executive 22/10/2024

BlueConic Appoints Chief Revenue Officer to Drive Global Growth - PR Web

BlueConic has appointed a new Chief Revenue Officer to help grow the company's business worldwide.

Executive 09/09/2024

BlueConic appoints Maggie Lower to its Board of Directors - PR Web

BlueConic has added Maggie Lower to its Board of Directors.

BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Financials

SERIES B