Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist." - Amanda Hamilton

Peer review evidence (same sources as the product rating summary)

"...Personalize and optimize customer interactions on your website and mobile app...." Customer Lifecycle Orchestration
"...Steven Johnson Digital Marketing Manager ..." Increase Customer Acquisition by Unifying Data
"...Our pre-built connections and marketer-friendly interface make it easy to export segments to your various marketing tools for activation across channels, such as email, SEM, display ads, web, and mobile. ..." BlueConic Customer Data Platform

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Blueconic Customer wins, Customer success stories, Case studies

What benefits does Blueconic offer for Engagement Management?

How does Blueconic facilitate Digital Marketing?

How does Blueconic address your Upselling Challenges?

How does Blueconic facilitate Cross Selling?

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Amanda Hamilton

Marketing Manager

WEHCO MEDIA INC
Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Steven Johnson

Digital Marketing Manager

RAEN
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Amanda Hamilton

Marketing Manager

WEHCO MEDIA INC
Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Steven Johnson

Digital Marketing Manager

RAEN
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product. Testimonial By Steven Johnson
 

Essity - Consumer Goods - Very Large

Stockholm, Sweden

Essity used BlueConic to unify customer data and improve ad targeting. The company built detailed customer profiles and created targeted segments for remarketing. In two months, Essity cut cost per a...cquisition by 50%. Revenue in their online shop rose by 42%. Return on ad spend increased by 25%, even with a 20% lower retargeting budget. BlueConic helped Essity reach the right customers and boost marketing results.

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The Post and Courier - Publishing - Medium

Charleston, USA

BlueConic helped The Post and Courier unify customer data and personalize engagement. The newspaper saw a 115% increase in article click-through rate and a 13% rise in newsletter CTR. They reduced su...bscriber churn by 40% using targeted retention dialogues. BlueConic enabled dynamic content recommendations and personalized newsletter signups. The platform also supported new digital ad revenue strategies and improved campaign performance.

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The Philadelphia Inquirer - Publishing - Medium

Philadelphia, USA

BlueConic helped The Philadelphia Inquirer boost newsletter sign-ups by 111%. The team used A/B testing and personalized dialogues to test different sign-up prompts. They also optimized cart abandonm...ent strategies, with one dialogue exceeding conversion targets by 18.4%. BlueConic unified first-party data and enabled quick, data-driven decisions. The Inquirer improved engagement and conversions with small, targeted changes.

Read more →
 

Switzerland Tourism - Hospitality - Medium

Zurich, Switzerland

Switzerland Tourism used Experiences by Jebbit on Pinterest to inspire travelers during the pandemic. They launched a quiz-to-board Pin Extension that let users dream about future Swiss vacations. Th...e campaign ran in 4 languages across 5 European markets. It achieved an 80% completion rate. The integration helped Switzerland Tourism engage consumers and collect leads for future travel promotions.

Read more →
 

Simply Business - Insurance - Large

London, UK

BlueConic helped Simply Business boost lead generation by nearly 200%. The company used BlueConic to collect and unify first-party data for lifecycle marketing. Content gating with BlueConic forms in...creased blog conversion rates from 2.43% to 7.26%. Over 55,000 marketing-qualified leads were captured in less than six months. The solution also improved the quality of lead data collected.

Read more →
 

Signature Hardware - Retail - Medium

Erlanger, USA

Signature Hardware used a product finder quiz on Pinterest to boost engagement. The quiz matched users to home decor styles and suggested products. 42,225 Pinterest boards were created for users. The... campaign achieved a 73% click through rate and an 89% completion rate. Average engagement time was 58 seconds, over twice the benchmark. This approach helped shoppers discover their style and find matching products easily.

Read more →
lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Blueconic Integrations

Blueconic integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.25/5 ★

Read Reviews (8)
Data Export

4.20/5 ★

Read Reviews (11)

OpenXSelect

3.97 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Omeda Platform

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Acoustic Exchange

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OpenXBuild

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

M&A

BlueConic Acquires Blueshift to Strengthen AI Marketing Platform

BlueConic has acquired Blueshift, enhancing its AI marketing platform. This acquisition integrates real-time customer data, AI decisioning, and marketing execution into a single ecosystem. The combined platform supports personalized experiences across multiple channels, aiming to improve customer engagement and personalization. This move positions BlueConic to meet the demand for AI-driven marketing strategies.

Read more →
M&A

BlueConic Acquires Blueshift To Combine Real-Time Customer Data And AI ...

BlueConic has acquired Blueshift to enhance its platform with AI-driven cross-channel marketing capabilities. The acquisition aims to integrate real-time customer data with AI decisioning across multiple channels, serving over 600 customers in various industries. This combined platform will enable brands to leverage first-party data for personalized customer interactions and next-best actions.

Read more →
M&A

BlueConic Acquires Blueshift to Advance AI Personalisation

BlueConic has acquired Blueshift to enhance its AI-driven customer engagement capabilities. The acquisition integrates BlueConic's first-party data platform with Blueshift's AI decisioning and cross-channel engagement tools, creating a unified solution for real-time personalisation. This combined platform aims to improve customer experiences across various channels, serving over 600 brands in sectors like retail and travel.

Read more →
M&A

BlueConic buys Blueshift to connect CDP data with execution

BlueConic has acquired Blueshift to enhance its customer data platform (CDP) by integrating real-time customer data with cross-channel marketing execution capabilities. This acquisition aims to streamline marketing workflows by reducing the gap between data insights and action, particularly in commerce and lifecycle programs. The combined platform will serve over 600 customers, offering improved decision-making and automation.

Read more →

BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B