Relay42: Product updates, Customer stories, and Insights | 2026 Cuspera

Relay42 helped Levi's launch their Customer Data Platform quickly. The onboarding process took just 8 weeks. Levi's was able to start campaigns in the first half of the year. The Relay42 team provide...d fast and effective support. Levi's praised the smooth transition from workshop to onboarding. The solution helped Levi's align marketing goals and launch use cases fast.
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Mazda used the Relay42 Customer Data Platform to improve their marketing. They wanted to reduce wasted ad spend and increase relevance. By integrating paid and owned channels, they stopped targeting ...existing customers and saved 8% in media costs. Using Relay42, Mazda doubled their banner conversion ratio and saw a 90% increase in requests for information. Dealer leads went up by 19%. The platform helped Mazda deliver more personalized and effective marketing.
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Relay42 helped Air France improve its digital e-commerce with a unified customer data platform. The team used Relay42 to capture flight searches and identify prospects and customers. They created per...sonalized journeys across push messaging, display, and social media. Air France ran an A/B test comparing single-channel retargeting to the new orchestrated journey. The new approach increased conversions by 25.7%. The team plans to scale and refine these journeys further.
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Relay42 helped Eneco, a Dutch energy provider, create a hyper-personalized omnichannel marketing strategy. Eneco wanted to use data to make their customer communications more relevant and increase re...tention. They integrated both online and offline channels using Relay42. This allowed them to send tailored messages at the right time. As a result, Eneco saw a 300% increase in conversion rate and reduced campaign costs.
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Relay42 Customer Data Platform helped Levi's connect customer data across online and offline channels. Levi's needed a unified view of their customers for better marketing. Relay42 and OMD onboarded ...Levi's UK, Germany, and France markets in just 8 weeks. The solution connected website, CRM, in-store, search, programmatic, and social data. Levi's saw a 115% increase in conversion rate on brand search and a 377% increase on Facebook and Instagram. They also reduced cost per thousand impressions by 326% and cut CPC spend on programmatic by 65%.
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Relay42 helped a leading automotive financing brand in Thailand boost leads by 465%. The marketing team used the customer data platform to connect their website and Facebook, personalizing messages f...or each visitor. This approach cut cost per lead by 84%. The team managed all campaigns from one hub, making customer acquisition more efficient. The solution focused on optimizing media spend and understanding customer journeys.
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