Relay42: Use-Cases, Insights and Reviews | 2025 Cuspera

Relay42 helped Levi's launch their Customer Data Platform quickly. The onboarding process took just 8 weeks. Levi's was able to start campaigns in the first half of the year. The Relay42 team provide...d fast and effective support. Levi's praised the smooth transition from workshop to onboarding. The solution helped Levi's align marketing goals and launch use cases fast.
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Relay42 Customer Data Platform helped Levi's connect customer data across online and offline channels. Levi's needed a unified view of their customers for better marketing. Relay42 and OMD onboarded ...Levi's UK, Germany, and France markets in just 8 weeks. The solution connected website, CRM, in-store, search, programmatic, and social data. Levi's saw a 115% increase in conversion rate on brand search and a 377% increase on Facebook and Instagram. They also reduced cost per thousand impressions by 326% and cut CPC spend on programmatic by 65%.
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Mazda used the Relay42 Customer Data Platform to improve their marketing. They wanted to reduce wasted ad spend and increase relevance. By integrating paid and owned channels, they stopped targeting ...existing customers and saved 8% in media costs. Using Relay42, Mazda doubled their banner conversion ratio and saw a 90% increase in requests for information. Dealer leads went up by 19%. The platform helped Mazda deliver more personalized and effective marketing.
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Relay42 helped KLM Royal Dutch Airlines improve their marketing results. KLM used the Relay42 Customer Data Platform to connect data and personalize messages across channels. This approach led to a 2...5% increase in revenue from email marketing. KLM also saw a 5% increase in conversions on owned and paid channels. The value per email increased by 800%. KLM credits Relay42 for enabling personalization at scale and driving business growth.
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Randstad used the Relay42 Customer Data Platform to improve their customer experience. They centralized customer service touchpoints and used a chatbot to help job seekers find answers quickly. With ...Relay42, Randstad achieved a 273% increase in vacancy alerts and 4 times more visitors to the vacancy alert page. The chatbot answered 75% of candidate questions and reduced average conversation time from 8 to 5 minutes. This helped Randstad deliver faster and more efficient service to job candidates.
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Relay42 helped Vattenfall deliver personalized customer experiences. Vattenfall wanted to move from channel-focused marketing to one-to-one personalization at scale. They used the Relay42 Platform to... connect all their marketing channels and systems. The marketing team personalized every step of the customer journey in real time. As a result, Vattenfall saw a 12% increase in click-through rate, a 3% increase in conversion rate, an 86% increase in leads, and a 4.2% increase in average contract value.
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