Supermetrics: Use Cases, Capabilities & Competitors

Supermetrics helped a global retail bank connect CRM and website data to personalize content. This increased click-through rates on recommended content by over 10%. Personalizing self-service content... reduced clicks to the phone number page by 8% and lowered call-center volume by 5%. Journey-based personalization cut mortgage cost per lead by more than 40% and boosted search-driven leads by 9%. Website-driven mortgage appointment leads rose by over 4%. Always-on journey orchestration automated retargeting, freeing up the marketing team.
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Supermetrics Data Activation helped Randstad quadruple visits to their vacancy alert page. The online marketing team used a chatbot to centralize customer service, cutting average chat time from 8 to... 5 minutes. By analyzing visitor paths, they triggered the chatbot at high-intent moments, embedding job alert creation into the chat. This led to a 272.75% increase in vacancy alerts and improved the candidate experience. Cross-team collaboration and data-driven experiments drove these results.
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Supermetrics Data Activation helped one of the world's largest automobile manufacturers boost purchase rates by 11% during the COVID-19 pandemic. The company used behavioral data to personalize ads a...cross Facebook, Google, and programmatic channels. This approach led to a 46% increase in qualified leads and a 40% reduction in media budget. Cost per lead dropped by 81% in just three months, far exceeding the original target. The brand shifted to more online, personalized customer experiences.
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Supermetrics helped Levi's connect online and offline customer data in the UK, Germany, and France in just 8 weeks. The platform unified CRM, search, programmatic, and social data for a single custom...er view. Brand search conversions rose by 115%, making up 20% of all conversions in six months. Social campaigns saw up to a 377% conversion rate increase. Programmatic efficiency improved with a 326% drop in CPM and a 65% decrease in CPC spend.
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Supermetrics helped KLM unify customer data across all channels. KLM used real-time data to adjust bidding and targeting, increasing conversion rates by 5%. Dynamic personalization of ads and the "Ma...il my search" feature drove a 25% revenue increase and captured more qualified contacts. Predictive remarketing reduced cost per booking by 40% and doubled bookings at the same spend. Hyper-personalized email campaigns led to an 800% increase in value per sent email.
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Heineken used Supermetrics (formerly Relay42) to connect customer journeys across brands and partners. Their main challenge was using first-party data and showing ROI to stakeholders. Supermetrics he...lped Heineken build a framework for testing and scaling data-driven marketing. The team worked closely with Heineken to fit solutions to their needs. Heineken aimed to reach 8 million unique people identifiers by 2021.
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